'services' as - Dubberly Design Office
'services' as - Dubberly Design Office
'services' as - Dubberly Design Office
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Sets of resources composed into interfaces<br />
make up a service system<br />
Context<br />
Setting (Servicescape)<br />
Service System<br />
Interface (Front-end, “on-stage”)<br />
Back-end (“back-stage”)<br />
Touchpoint<br />
1 2<br />
Touchpoint<br />
1 2<br />
User<br />
3<br />
3<br />
Touchpoint<br />
Activity / Journey / Performance<br />
1 2<br />
3<br />
Elements<br />
—B<strong>as</strong>ed on Gupta, Vajic, Suchman, and Lave<br />
Service <strong>Design</strong>: 12 Principles<br />
42
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