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'services' as - Dubberly Design Office

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The experience cycle<br />

emph<strong>as</strong>izes building relationships<br />

connect & attract<br />

capture the user’s<br />

imagination<br />

advocate<br />

“you just have<br />

to try this”<br />

orient<br />

help users navigate<br />

the world<br />

extend & retain<br />

promise more<br />

good things<br />

interact<br />

become a part of<br />

user’s lives<br />

—Shelley Evenson<br />

Service <strong>Design</strong>: 12 Principles<br />

47

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