'services' as - Dubberly Design Office
'services' as - Dubberly Design Office
'services' as - Dubberly Design Office
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Service <strong>Design</strong>: 12 Principles<br />
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Value is in the experience<br />
Experience = Reputation = Brand<br />
Sending a message is not enough<br />
Learning requires interaction<br />
Conversation builds meaning<br />
Services must be seen <strong>as</strong> wholes<br />
Experience is a journey<br />
Practice metadesign<br />
Build Platforms<br />
Take advantage of network effects<br />
Leverage convergence 2.0<br />
Create e<strong>as</strong>y steps for learning<br />
Service <strong>Design</strong>: 12 Principles<br />
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