'services' as - Dubberly Design Office

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Staging experience —Pine & Gilmore coffee beans > coffee > coffee shop > Starbucks Commodity Goods Service Experience 1¢–2¢ Per Cup 5¢–25¢ Per Cup 75¢–$1.50 Per Cup $2–$5.00 Per Cup Beans Roasted and ground Brewed and served Treating yourself to something special Service Design: 12 Principles 8
Defining marketspaces —Rheinfrank & Murrell motor > blender > kitchen > dining experience Components Tools System Experience Motor Appliance Kitchen Cooking Service Design: 12 Principles 9
Page 1 and 2: University of Washington 7 November
Page 3 and 4: “... commercial products are best
Page 5 and 6: In 2007, Philips sold its chip divi
Page 7: One Value is in the experience Serv
Page 11 and 12: MENU Apple is a systems company—
Page 13 and 14: Amazon’s Kindle-Reader-Whispernet
Page 15 and 16: Each step expands our potential Per
Page 17 and 18: Reputation = How people think of
Page 19 and 20: A logo is a sign of the quality of
Page 21 and 22: Brands are a special type of “sig
Page 23 and 24: A brand belongs to no one individua
Page 25 and 26: Three Sending a message is not enou
Page 27 and 28: The message that I think I’m send
Page 29 and 30: Hardware controls are often physica
Page 31 and 32: Four Learning requires interaction
Page 33 and 34: Bill Verplank’s Model of Interact
Page 35 and 36: New tools can build a ladder to hea
Page 37 and 38: Human communication is more complex
Page 39 and 40: Human communication relies on agree
Page 41 and 42: Six Services are intangible and unf
Page 43 and 44: A wonderful service experience: din
Page 45 and 46: The conventional sales cycle funnel
Page 47 and 48: The experience cycle emphasizes bui
Page 49 and 50: Apple experience cycle: In the larg
Page 51 and 52: Apple experience cycle: In the smal
Page 53 and 54: User interacting with artifact Serv
Page 55 and 56: Meta-Designer interacting with Desi
Page 57 and 58: Data Upload Prompt 5.0 Review Memor
Page 59 and 60:
We built a demo development framewo
Page 61 and 62:
The framework includes an all-scree
Page 63 and 64:
Nine Build platforms— systems wit
Page 65 and 66:
Choose from a range of options Mini
Page 67 and 68:
Assemble building blocks or a kit o
Page 69 and 70:
Starbucks offers almost 200 million
Page 71 and 72:
Ten Take advantage of network effec
Page 73 and 74:
As the number of nodes grow, each n
Page 75 and 76:
iPhone Pages The iPhone will connec
Page 77 and 78:
Eleven + + + Convergence 2.0 Intera
Page 79 and 80:
About 10 years ago, signs of a seco
Page 81 and 82:
Convergence will hasten the growth
Page 83 and 84:
Twelve Create easy steps for learni
Page 85 and 86:
A really big challenge can be diffi
Page 87 and 88:
Flow is a state-of-mind in which ab
Page 89 and 90:
Games often include elaborate inter
Page 91 and 92:
What does all this mean? The world
Page 93:
Special thanks to Shelley Evenson P
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