'services' as - Dubberly Design Office

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Like most fast food from burgers to noodles to wraps, Starbucks drinks are a platform Short: 8oz Tall: 12oz Grande: 16oz Venti: 20oz Service Design: 12 Principles 68
Starbucks offers almost 200 million variations on latte Drink style Warm Iced Caffeination of espresso Amount of espresso Regular Decaf. Half-caf. One shot Two shots Three shots Four shots Drink size Short Tall Grande Venti Milk type Non-fat Two percent Whole Breve Soy Syrup Chocolate Peppermint Caramel Vanilla Hazelnut Whipped cream W/ whip W/o whip Tall Mocha Decaf. Iced Venti Soy Hazelnut Latte Triple Grande Non-fat Peppermint Mocha with Whip Iced Quad Half-caf. Venti Breve Caramel Macchiato Service Design: 12 Principles 69
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University of Washington 7 November
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“... commercial products are best
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In 2007, Philips sold its chip divi
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One Value is in the experience Serv
Page 9 and 10:
Defining marketspaces —Rheinfrank
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MENU Apple is a systems company—
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Amazon’s Kindle-Reader-Whispernet
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Each step expands our potential Per
Page 17 and 18: Reputation = How people think of
Page 19 and 20: A logo is a sign of the quality of
Page 21 and 22: Brands are a special type of “sig
Page 23 and 24: A brand belongs to no one individua
Page 25 and 26: Three Sending a message is not enou
Page 27 and 28: The message that I think I’m send
Page 29 and 30: Hardware controls are often physica
Page 31 and 32: Four Learning requires interaction
Page 33 and 34: Bill Verplank’s Model of Interact
Page 35 and 36: New tools can build a ladder to hea
Page 37 and 38: Human communication is more complex
Page 39 and 40: Human communication relies on agree
Page 41 and 42: Six Services are intangible and unf
Page 43 and 44: A wonderful service experience: din
Page 45 and 46: The conventional sales cycle funnel
Page 47 and 48: The experience cycle emphasizes bui
Page 49 and 50: Apple experience cycle: In the larg
Page 51 and 52: Apple experience cycle: In the smal
Page 53 and 54: User interacting with artifact Serv
Page 55 and 56: Meta-Designer interacting with Desi
Page 57 and 58: Data Upload Prompt 5.0 Review Memor
Page 59 and 60: We built a demo development framewo
Page 61 and 62: The framework includes an all-scree
Page 63 and 64: Nine Build platforms— systems wit
Page 65 and 66: Choose from a range of options Mini
Page 67: Assemble building blocks or a kit o
Page 71 and 72: Ten Take advantage of network effec
Page 73 and 74: As the number of nodes grow, each n
Page 75 and 76: iPhone Pages The iPhone will connec
Page 77 and 78: Eleven + + + Convergence 2.0 Intera
Page 79 and 80: About 10 years ago, signs of a seco
Page 81 and 82: Convergence will hasten the growth
Page 83 and 84: Twelve Create easy steps for learni
Page 85 and 86: A really big challenge can be diffi
Page 87 and 88: Flow is a state-of-mind in which ab
Page 89 and 90: Games often include elaborate inter
Page 91 and 92: What does all this mean? The world
Page 93: Special thanks to Shelley Evenson P
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