'services' as - Dubberly Design Office

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For the last 30 years, publishing, broadcasting, and computing have been converging, creating interactive multimedia —Nicholas Negroponte Books Apps Books Apps Books Apps Rich Media Rich Media Rich Media 1980 2010 Books, applications, and rich media are distinct entities, but moving toward each other. Convergence of books, applications, and rich media. Books are evolving to become multi-media, interactive, social, and service oriented. These are all aspects of the converging technology of books. Service Design: 12 Principles 78
About 10 years ago, signs of a second wave began to emerge— Convergence 2.0 integrating interactive multimedia with social networks, cloud-based services, and awareness of the physical context Locations (GPS) Sensors Internet of Things GEO-Spatial Web Physical Books Apps Routing + DNS Communications Computation + Storage Search Maps Media Access Payment + Advertising Speech + Image Recognition Automated Translation Service Rich Media Social ID + Automation Contacts Social Graph Conversations Calendar + Time UGC + Crowd-sourcing Activity Streams Government Data Service Design: 12 Principles 79
Page 1 and 2:
University of Washington 7 November
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“... commercial products are best
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In 2007, Philips sold its chip divi
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One Value is in the experience Serv
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Defining marketspaces —Rheinfrank
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MENU Apple is a systems company—
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Amazon’s Kindle-Reader-Whispernet
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Each step expands our potential Per
Page 17 and 18:
Reputation = How people think of
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A logo is a sign of the quality of
Page 21 and 22:
Brands are a special type of “sig
Page 23 and 24:
A brand belongs to no one individua
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Three Sending a message is not enou
Page 27 and 28: The message that I think I’m send
Page 29 and 30: Hardware controls are often physica
Page 31 and 32: Four Learning requires interaction
Page 33 and 34: Bill Verplank’s Model of Interact
Page 35 and 36: New tools can build a ladder to hea
Page 37 and 38: Human communication is more complex
Page 39 and 40: Human communication relies on agree
Page 41 and 42: Six Services are intangible and unf
Page 43 and 44: A wonderful service experience: din
Page 45 and 46: The conventional sales cycle funnel
Page 47 and 48: The experience cycle emphasizes bui
Page 49 and 50: Apple experience cycle: In the larg
Page 51 and 52: Apple experience cycle: In the smal
Page 53 and 54: User interacting with artifact Serv
Page 55 and 56: Meta-Designer interacting with Desi
Page 57 and 58: Data Upload Prompt 5.0 Review Memor
Page 59 and 60: We built a demo development framewo
Page 61 and 62: The framework includes an all-scree
Page 63 and 64: Nine Build platforms— systems wit
Page 65 and 66: Choose from a range of options Mini
Page 67 and 68: Assemble building blocks or a kit o
Page 69 and 70: Starbucks offers almost 200 million
Page 71 and 72: Ten Take advantage of network effec
Page 73 and 74: As the number of nodes grow, each n
Page 75 and 76: iPhone Pages The iPhone will connec
Page 77: Eleven + + + Convergence 2.0 Intera
Page 81 and 82: Convergence will hasten the growth
Page 83 and 84: Twelve Create easy steps for learni
Page 85 and 86: A really big challenge can be diffi
Page 87 and 88: Flow is a state-of-mind in which ab
Page 89 and 90: Games often include elaborate inter
Page 91 and 92: What does all this mean? The world
Page 93: Special thanks to Shelley Evenson P
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