2011 Suzuki CSR Report - global suzuki
2011 Suzuki CSR Report - global suzuki
2011 Suzuki CSR Report - global suzuki
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Introduction<br />
Special Topics<br />
Corporate<br />
Philosophy and <strong>CSR</strong><br />
Environmental<br />
Responsibility<br />
Social<br />
Responsibility<br />
Data<br />
06 Activities for Motorcycles<br />
SUZUKI <strong>CSR</strong> REPORT <strong>2011</strong><br />
■<strong>Suzuki</strong> Safety School<br />
Since fiscal 2008, we hold <strong>Suzuki</strong> Safety School four<br />
times a year at the motorcycle school area in Ryuyo<br />
Proving Ground to teach users of <strong>Suzuki</strong> motorcycles how<br />
to enjoy riding safely.<br />
We will hold this school also in fiscal <strong>2011</strong> as a seminar<br />
to learn with fun, providing not only such a basic motions<br />
as how to ride, turn and stop, but also advanced courses<br />
including hazard anticipation, riding with ABS, and riding<br />
on highways.<br />
■In-House Safe Driving Seminars<br />
As a manufacturer and seller of motorcycles, we regularly<br />
hold "motorcycle driving safety seminars" for our new<br />
employees, motorcycle commuters, and employees of<br />
related companies and distributors.<br />
In fiscal 2010, 6 seminars were conducted for 80<br />
participants including new employees who have just<br />
graduated from high schools or universities, motorcycle<br />
commuters, and employees of distributors.<br />
We will continue to conduct such seminars to train them<br />
to improve their safe riding awareness, basic motorcycle<br />
operation, and riding manner, as well as to follow the traffic<br />
rules, as employees working for motorcycle companies,<br />
who must be the role models for other riders.<br />
■Cooperation with “Hamamatsu, the hometown of the Motorcycle”<br />
“Hamamatsu, the hometown of the Motorcycle” is an<br />
event to spread information, attractions, and the culture<br />
of Hamamatsu, where the domestic motorcycle industry<br />
was born, nationwide.<br />
In 2010, the number of visitors reached 31,000, and this<br />
is now one of the biggest events having 30,000 or more<br />
visitors for five consecutive years.<br />
<strong>Suzuki</strong> is contributing to foster personnel that adore<br />
motorcycle and take the lead in monozukuri (manufacturing<br />
know-how) in new generation, and to create the town<br />
where motorcycle lovers get together through touring<br />
project and industrial tourism by cooperating in this event.<br />
■Sunday SRF in Ryuyo Off-Road Seminar<br />
To promote off-road motor sports, a technical riding<br />
school for a broad range of motocross riders, from<br />
beginners to experienced riders, who purchased <strong>Suzuki</strong>’s<br />
competition model "RM series" motorcycles, is held seven<br />
to ten times a year at the Ryuyo Off-Road Course.<br />
A rider with International A License is invited as an<br />
instructor to provide one-on-one coaching session.<br />
We had the school seven times in 2010 and 214<br />
participants in total.<br />
Many <strong>Suzuki</strong> customers have taken part in this event and<br />
learned basic and high-level motocross riding techniques.<br />
This event will be held on a regular basis.<br />
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