2011 Suzuki CSR Report - global suzuki

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Introduction Special Topics Corporate Philosophy and CSR Environmental Responsibility Social Responsibility Data 06 Activities for Motorcycles SUZUKI CSR REPORT 2011 ■Suzuki Safety School Since fiscal 2008, we hold Suzuki Safety School four times a year at the motorcycle school area in Ryuyo Proving Ground to teach users of Suzuki motorcycles how to enjoy riding safely. We will hold this school also in fiscal 2011 as a seminar to learn with fun, providing not only such a basic motions as how to ride, turn and stop, but also advanced courses including hazard anticipation, riding with ABS, and riding on highways. ■In-House Safe Driving Seminars As a manufacturer and seller of motorcycles, we regularly hold "motorcycle driving safety seminars" for our new employees, motorcycle commuters, and employees of related companies and distributors. In fiscal 2010, 6 seminars were conducted for 80 participants including new employees who have just graduated from high schools or universities, motorcycle commuters, and employees of distributors. We will continue to conduct such seminars to train them to improve their safe riding awareness, basic motorcycle operation, and riding manner, as well as to follow the traffic rules, as employees working for motorcycle companies, who must be the role models for other riders. ■Cooperation with “Hamamatsu, the hometown of the Motorcycle” “Hamamatsu, the hometown of the Motorcycle” is an event to spread information, attractions, and the culture of Hamamatsu, where the domestic motorcycle industry was born, nationwide. In 2010, the number of visitors reached 31,000, and this is now one of the biggest events having 30,000 or more visitors for five consecutive years. Suzuki is contributing to foster personnel that adore motorcycle and take the lead in monozukuri (manufacturing know-how) in new generation, and to create the town where motorcycle lovers get together through touring project and industrial tourism by cooperating in this event. ■Sunday SRF in Ryuyo Off-Road Seminar To promote off-road motor sports, a technical riding school for a broad range of motocross riders, from beginners to experienced riders, who purchased Suzuki’s competition model "RM series" motorcycles, is held seven to ten times a year at the Ryuyo Off-Road Course. A rider with International A License is invited as an instructor to provide one-on-one coaching session. We had the school seven times in 2010 and 214 participants in total. Many Suzuki customers have taken part in this event and learned basic and high-level motocross riding techniques. This event will be held on a regular basis. ● 58 ●
Introduction Special Topics Corporate Philosophy and CSR Environmental Responsibility Social Responsibility Data 01 Sustainable Relationships,02 Global Procurement,03 Business Continuity Plan SUZUKI CSR REPORT 2011 With Our Business Partners We feel that the highest priority must be placed on our mission statement “Develop products of superior value by focusing on the customer” when contributing to society. And in creating products of value, it is our belief that the procurement section’s role is to work in mutual cooperation with our business partners so that both parties may prosper. We select our business partners through an impartial procedure based on quality, cost, deadline delivery, and technical development capabilities. And we have an open door policy, which offers the chance of teaming up with Suzuki regardless of size or track record. 01 Sustainable Relationships In creating trusting relationships with our business partners we hope to build sustainable relationships. And because we feel that mutual communication is an important part of this, we promote the sharing of ideas not only with the top management but also among middle management and project heads, etc. 02 Global Procurement We are working to develop stronger global procurement activities by working with global manufacturing bases. Procurement activities in the past were mainly focused on individual bases, but we have shifted to a more global approach to obtain the most suitable parts at competitive prices. This benefits not only Suzuki, but also our business partners who benefit with volume order stability, and also give way to the accumulation of technology. By sharing these merits we can build more confident relationships. 03 Business Continuity Plan In addition to earthquake-proof reinforcing of individual office buildings, we have started compilation of a business continuity plan (BCP). We also recognize our responsibility to local communities, our business partners and customers for being prepared for large-scale disasters, including earthquakes, and recommend disaster measures such as quakeproofing to our partners located in areas that are likely to experience heavy damage. We are also prepared to aid our business partners in their recovery if they should fall victim to such disaster. ● 59 ●
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2011 Suzuki CSR Report - global suzuki

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