BoxOffice® Pro - May 2014

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CINEMACON 2014 Tom LaForge, Global Director of Human and Cultural Insights, the Coca-Cola Company BOXOFFICE TAKES A LOOK AT SOME OF THE HIGHLIGHTS FROM THE ARRAY OF PANELS AT THIS YEAR’S CINEMACON By Phil Contrino and Daniel Loria DAY 1 MONDAY, MARCH 24 International Day Breakfast Sponsors: DLP Cinema, MasterImage 3D Keynote Addresses: David Kosse, President, International, Universal Pictures / Paul Heth, CEO & General Director, Karo Cinemas CinemaCon Triumph Award Presentation Jose (Pepe) Batlle, Former COO, UCI/ Cinesa Continental Europe Jose “Pepe” Batlle received the CinemaCon Triumph Award on Monday morning to kick off International Day. The former COO of continental Europe for UCI/Cinesa recently announced his retirement from the company. Batlle was responsible for introducing the multiplex concept to numerous territories across Europe, revolutionizing the exhibition industry in countries like Spain, Germany, and Italy. Batlle concluded his speech with a call to recognize the contributions of exhibitors to the film industry. Staying Ahead of Today’s Global Cultural Trends: The Importance of an Adaptable Branding and Social Media Strategy Tom LaForge, Global Director of Human and Cultural Insights, the Coca-Cola Company Tom LaForge stressed the importance of nurturing your brand in our rapidly changing world. Coca-Cola remains such an important company because it changes with the times, and that’s a lesson that any business should take to heart. LaForge discussed key notions such as understanding the context in which your industry exists, the transition into a relationship economy, and how warmth and competence lead to trust from customers. THE WORLD OF DIGITAL CINEMA: THE PAST, PRESENT AND FUTURE Digital Cinema: Where Have We Come From and Where Are We Headed? An Insider’s View of the Digital Cinema Conversion Julian Levin, Executive Vice President, Digital Exhibition & Non-Theatrical Sales & Distribution, 20th Century Fox International Julian Levin offered a step-by-step rundown of how a studio’s films reach theaters around the world through digital distribution. Digital is a key part of extending the medium’s global appeal, making it easier for films to reach exhibition halls and extending the reach and immediacy of day-and-date openings around the world in today’s instant media age. Digital Cinema: Reaching the Endgame David Hancock, Director, Film and Cinema, IHS Technology David Hancock ventured to give 35-millimeter an end date, claiming that by 2015 we will see the end of the analog era. As it stands today, Hancock’s research shows that 87 percent of global screens have already been converted to digital. North America leads the regional conversion rate with 93 percent, followed by Western Europe’s 90.1 percent. The regions lagging behind at the bottom end of the spectrum are Africa with 70.2 percent and Latin America with 68.7 percent. The global territory with the lowest digital penetration is Venezuela, with only 23 percent of its screens equipped with the new technology. Hancock also touched on the status of 3D, which he believes has left its novelty phase and is entering a mature phase, with China showing the most global potential for the technology. 40 BoxOffice ® Pro The Business of Movies MAY 2014
Lease-to-own program The easy move to digital cinema projection Scrabble Ventures LLC is pleased to introduce an exciting new digital cinema equipment leasing program for USA exhibitors. Created with the support of the major Hollywood Studios and other content distributors, this new program has been specially designed for independent exhibitors who are interested in making the move to digital. No pre-qualifications or financial checks are required! To learn how you can make the move to digital, please contact us: Scrabble Ventures LLC info@scrabbleventures.com TEL 855 503 7322 Don’t be left behind
Page 1 and 2: $6.95 MAY 2014 The Official Magazin
Page 3 and 4: $6.95 MAY 2014 CINEMACON 2014 RECAP
Page 5 and 6: Julien Marcel CEO BoxOffice Media T
Page 7 and 8: MAY 2014 VOL. 150 NO. 5 3 HELLO by
Page 9 and 10: DEALS Cinemaxx Selects MasterImage
Page 11 and 12: Join The Revolution Crowds gather.
Page 13 and 14: VEEZI AND FANDANGO... IT’S A WIN-
Page 15 and 16: yum appetizing convenient happy pas
Page 17 and 18: The NATO and CinemaCon leadership w
Page 20 and 21: EXECUTIVE SUITE UPCOMING EVENTS TON
Page 22 and 23: TECH TALK New research by Harkness
Page 24 and 25: INDUSTRY Q&A Chris Dammann of NAC t
Page 26 and 27: FILM FESTIVALS Cannes 2013 at the B
Page 28: BOX OFFICE ANALYSIS SUMMER 2014 STA
Page 31 and 32: JUL 10 UNIVERSAL MINIONS JUL 17 WAR
Page 33 and 34: innovative exhibitors have been loo
Page 36 and 37: INSIDE YOUR THEATER whether the din
Page 38 and 39: INSIDE YOUR THEATER with a focus on
Page 40 and 41: Photography by Ryan Miller/Capture
Page 44 and 45: CINEMACON 2014 > PANEL ROUND-UP Cra
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Page 62 and 63: COMING IN MAY THE AMAZING SPIDER-MA
Page 64 and 65: COMING IN MAY > WIDE RELEASES MAY 9
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Page 70 and 71: BOOKING GUIDE compiled by Daniel Ga
Page 72 and 73: BOOKING GUIDE TITLE RELEASE DATE ST
Page 74 and 75: BUYING & SELLING MARQUEE LETTERS. B

BoxOffice® Pro - May 2014

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