BoxOffice® Pro - May 2014

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CINEMACON 2014 > PANEL ROUND-UP Chris Aronson (center), President Will Rogers Motion Picture Pioneers Foundation presents the award to Madeleine Sherak and family during the 2014 Will Rogers Pioneer of the Year Dinner honoring Tom Sherak. Pete Lude, Chairman, SMPTE Immersive Standardization Group addresses attendees during Day 4. President & COO, Southern Theaters / Fred Medina, EVP, BBC Worldwide Latin America and U.S. Hispanic / Kelly O’Connor, SVP, Exhibitor and Marketing Services, Warner Bros. Pictures / Tim Warner, CEO & President, Cinemark Theatres The new frontiers of content delivery were explored at this panel, which featured six industry leaders sharing their views of the future. Randy Blotky, CEO of DCDC, boldly challenged the alternative content space to reach 5 to 10 percent of domestic box office receipts within the next several years, a substantial increase from the 1 percent it currently occupies. Blotky believes the big challenge in reaching those figures exists in perfecting the business model now that the platform has been tried and tested. Frank Medina, the EVP for BBC Worldwide Latin America and U.S. Hispanic, provided a clear example of the platform’s success, citing his company’s groundbreaking simulcast of Doctor Who in cinemas around the world. BBC partnered with Cinemark, an exhibitor with a strong global presence and experience, in order to bring a day-and-date television premiere to global cinemas. Kelly O’Connor, the SVP of exhibitor and marketing services at Warner Bros., emphasized the potential of DCDC in enhancing in-theater marketing campaigns. For O’Connor, DCDC has the untapped potential to “deliver [marketing] materials that are customized with exhibitor messages, from talent greetings and introductions to end cards that have your logos and help promote your premium or large-format experiences, ticketing information, and even work with your frequency programs.” 2014 Will Rogers Pioneer of the Year Dinner Honoring Tom Sherak Sponsors: Dolby Laboratories, Fandango, RealD Judging by this moving event, there are few people in the entire history of Hollywood who were loved more than the late Tom Sherak. Sherak’s long career as an executive at Fox and then head of the AMPAS certainly made a huge impact, but his philanthropic work is what defined him as a man. Industry leaders took turns paying their respects to Sherak before the evening ended with a speech by his wife, Madeleine, and a stirring musical performance by the Tenors. DAY 4 THURSDAY, MARCH 27 ICTA Presents: The Road to Open Standards for Immersive Audio Moderator: Pete Lude, Chairman, SMPTE Immersive Standardization Group Panelists: Dean Bullock, Director, Technology Strategy, Cinema, Dolby Laboratories / Brian Claypool, Senior Director of Strategic Business Development, Barco / Barry Ferrell, SVP/Chief Strategy Officer, QSC Audio Products / John Kellogg, Senior Director Corporate Strategy Development, DTS / Jerry Pierce, Technology Consultant, NATO John Kellogg, senior director of corporate strategy development at DTS, delivered the central question of the panel: “If exhibitors go through the trouble of installing this system, is there really an ROI for them?” It will all come down to standards if it does, as the exhibition sector prepares for the introduction of immersive audio as a new appeal to consumers. If the technology succeeds, Kellogg believes it will be thanks to three basic pillars: “ease of use, affordability, and inclusion—meaning everybody gets to play.” Brian Claypool, Barco’s senior director of strategic business development, highlighted his company’s close ties to studios and filmmakers in order to work together in bringing the technology to consumers on the big screen. His statement reflected the views of Dolby’s Dean Bullock, the company’s director of technology strategy in cinema. Bullock seeks to work with his colleagues in the cinema audio space to establish and implement the type of standards that can drive the industry forward, standards that are “easy to implement, practical and proven, and can evolve.” Bullock concluded his speech by posing more questions that immersive audio will continue to answer in the coming months: “Does this standard drive attendance? Does it differentiate my theater? Is it supported by the technical community? Is it embraced by the artistic community? Do directors want to use it?” The format will have to address all those points in order to unleash the technology’s potential for exhibitors. NAC Presents: Concession Confessions: Lessons Learned and Future Opportunities Moderator: Kathi Gillman, Director of Food and Beverage/Purchasing, Starplex Cinemas Panelists: Gary Butske Jr., VP Operations, Emagine Entertainment / Dean Gentile, VP of Operations, Digital Cinema Desti- 46 BoxOffice ® Pro The Business of Movies MAY 2014
nations Corp. dba Digiplex Destinations / Rob Lehman, VP Food and Beverage, Carmike Cinemas / Rob Novak, Director of Concessions, Marcus Theatres If people are going to go out for dinner, drinks, and a movie, why not make it convenient for them to do it all at one spot? That notion was the driving force behind this panel, which touched on everything from quick, efficient delivery of food to regulating alcohol consumption in theaters so that it doesn’t interfere with customer experiences. There are unique challenges to serving food and drink in theaters, but attendees walked out of this panel with plenty of examples of how to overcome those challenges. Delivering Happiness: Tony Hsieh, CEO of Zappos.com, Talks Customer Service, Company Culture, and Community Sponsor: 4DX Even though he’s not part of the exhibition industry, Tony Hsieh’s background in building successful ventures and creating healthy work environments applies to all fields. Hsieh discussed in detail how investing in the community that surrounds the Zappos. com headquarters in downtown Las Vegas is building a great community in which new ideas are allowed to grow and people are doing what they love. LESLIE MANN SETH ROGEN JACK REYNOR CHRIS PRATT CINEMACON BIG SCREEN ACHIEVEMENT AWARDS Fandango Fan Choice Award for Favorite Movie of 2013 The Hunger Games: Catching Fire Lifetime Achievement Award Ivan Reitman Female Star of Tomorrow Shailene Woodley Male Star of Tomorrow Chadwick Boseman CinemaCon Vanguard Award Andy Serkis Rising Stars of 2014 Nicola Peltz Jack Reynor Comedy Star of the Year Leslie Mann Breakthrough Performer of the Year Chris Pratt Comedy Filmmakers of the Year Seth Rogen Evan Goldberg Cinema Icon Award Kevin Costner Male Star of the Year Adam Sandler Female Star of the Year Drew Barrymore MAY 2014 BoxOffice ® Pro The Business of Movies 47
Page 1 and 2: $6.95 MAY 2014 The Official Magazin
Page 3 and 4: $6.95 MAY 2014 CINEMACON 2014 RECAP
Page 5 and 6: Julien Marcel CEO BoxOffice Media T
Page 7 and 8: MAY 2014 VOL. 150 NO. 5 3 HELLO by
Page 9 and 10: DEALS Cinemaxx Selects MasterImage
Page 11 and 12: Join The Revolution Crowds gather.
Page 13 and 14: VEEZI AND FANDANGO... IT’S A WIN-
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Page 17 and 18: The NATO and CinemaCon leadership w
Page 20 and 21: EXECUTIVE SUITE UPCOMING EVENTS TON
Page 22 and 23: TECH TALK New research by Harkness
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Page 28: BOX OFFICE ANALYSIS SUMMER 2014 STA
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Page 36 and 37: INSIDE YOUR THEATER whether the din
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Page 40 and 41: Photography by Ryan Miller/Capture
Page 42 and 43: CINEMACON 2014 Tom LaForge, Global
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Page 70 and 71: BOOKING GUIDE compiled by Daniel Ga
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Page 74 and 75: BUYING & SELLING MARQUEE LETTERS. B

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