Anza Borrego Desert State Park - California State Parks - State of ...

Final Report – October 2001
200
180
160
140
120
100
80
60
40
20
0
MPS VC CC BPC BV FC
1 st
< 6 mo
< 12 mo
< 2 yr
< 5 yr
< 10 yr
10 or more
Figure 21. Time since last visit (by site)
Awareness of the Park
Word of mouth is by far the most commonly reported source of initial knowledge about
the Park for visitors surveyed (Table 25, Figure 22). This medium accounts for 63.4%
(492 of 776) in the fall sample and 62.3% (589 of 946) in the spring sampling period.
This distribution persists when considered by season and by site (Table 26, Figure 23).
Maps and books were a less commonly reported source of initial awareness about the
Park.
Table 25. Visitor’s first awareness of park (by season)
Source
Fall
Spring
No. % No. %
Signs 11 1.4 15 1.5
Road maps 42 5.4 59 6.2
Guidebook 74 9.5 94 9.9
Internet 13 1.6 22 2.3
Travel agency 0 0.0 2 0.2
Newspaper 10 1.2 32 3.3
Broadcast media 4 0.5 6 0.6
CSP info 22 2.8 33 3.4
Word of mouth 492 63.4 589 62.3
Hotels etc. 7 0.9 2 0.2
Other 101 13.0 92 9.7
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