MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
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WEDNESDAY, NOVEMBER 14TH<br />
MORNING KEYNOTES (cont’d)<br />
9:00 Demise or Rebirth: A Moment of Truth for the Market Research Industry<br />
Phillip Chambers, SVP Global Insights, PepsiCo<br />
9:45 Morning Networking & Refreshment Break in the Exhibit Hall<br />
Book Signng with Jonah Sachs<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
The New MR Toolkit:<br />
Breakthrough &<br />
Practical Applications<br />
Consultative Skill<br />
Development<br />
Brand<br />
Insights<br />
Industry<br />
Roundtables<br />
Room: Galeria South Room: Estate III Room: Addison West Room: Veranda Salon III<br />
10:30 Falling Dow +<br />
Rising Tao: What the<br />
Quest for Balance<br />
Means for Your Brand<br />
Mary McIlrath,<br />
Senior Vice President,<br />
C+R Research<br />
Erin Barber,<br />
Vice President,<br />
C+R Research<br />
10:30 The Art of<br />
Storytelling: Getting<br />
Traction and Action<br />
Sara Bergson, Senior<br />
Director of Marketing<br />
& Strategy, Global<br />
Beverages Group,<br />
PepsiCo<br />
10:30 Occupying<br />
the Consumer<br />
Mind: Bringing Your<br />
Customer Segments<br />
to Life<br />
Kelly Garrett, Manager<br />
of Consumer Insights,<br />
Belkin, Inc.<br />
Nichole Clinkinbeard,<br />
Research Account<br />
Manager, Quester<br />
10:30 The Future of<br />
the Insights Industry<br />
Discussion Leader:<br />
Peter Harrison, SVP,<br />
Innovation, PepsiCo<br />
Join your industry<br />
peers for candid<br />
conversations privy<br />
to your industry.<br />
5 Minutes to Transition to the Next Session<br />
11:15 Beauty Gets<br />
Attention, Insights<br />
Get to the Heart<br />
Mark Bergen, VP Sales,<br />
Vision Critical<br />
Jennifer Friedman<br />
Perez, Senior Director,<br />
Market Intelligence,<br />
Allure<br />
11:15 Bringing<br />
Research to<br />
Life Through<br />
Collaborative,<br />
Engaging, and<br />
Inspiring Work<br />
Sessions<br />
Katy Mogul, Sr.<br />
Manager, Consumer<br />
Insights//Innovation<br />
& New Products,<br />
Logitech<br />
Jason Kramer,<br />
Managing Director,<br />
Vital Findings<br />
11:15 Creative is<br />
Better: Rethinking<br />
Consumer Panels to<br />
Drive Innovation<br />
Pat Masker, Senior<br />
Director, Innovation<br />
Insights, Frito-Lay<br />
Christine Haskins,<br />
Principal and Innovation<br />
Consultant,<br />
Ideas To Go<br />
Susan Robertson,<br />
Principal and Innovation<br />
Consultant,<br />
Ideas To Go<br />
11:15 Pharma &<br />
Healthcare Interactive<br />
Industry Roundtable<br />
Moderated by: Nicki<br />
Gainey, Director of<br />
Business Analysis,<br />
GE Healthcare<br />
Join your industry<br />
peers for candid<br />
conversations privy<br />
to your industry.<br />
12:00: Lunch in the Exhibit Hall (Grand Ballroom)<br />
www.TheMarketResearchEvent.com 11
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