MARKET RESEARCH - IIR

TUESDAY, NOVEMBER 13TH
MORNING KEYNOTES (cont’d)
10:25 Presentation of the EXPLOR Award & Disruptive Innovation Award (Grand Ballroom)
10:30 Networking Break in the Exhibit Hall (Grand Ballroom)
Book Signing with Daniel Kahneman and Ron Williams
10:45 - 11:00 The Innovation Demo Zone
Sessions are 40 minutes followed by 5 minutes to transition to the next session.
The New MR Toolkit:
Breakthrough &
Practical Applications
Consultative Skill
Development
Brand
Insights
Interactive
Sessions
Room: Galeria South Room: Estate III Room: Addison West Room: Veranda Salon III
10:45 - 11:00
Demo Zone 1
Room: Estate Ballroom
Salon III
11:15 How Mobile is
Changing the Way We
Capture Early Buyer
Feedback
Joyce Salisbury, Senior
Manager, Global
Product Research,
General Motors
11:15 Treat Your
Clients Like Your
Kids—Tell Them a
Story
Brett Townsend,
Director of Insights,
PepsiCo
11:15 The Ideals
Behind Brand
Growth: Millward
Brown Hosts a
Conversation with
Jim Stengel
Jim Stengel, Former
Global Marketing
Officer, P&G and
Author of Grow:
How Ideals Power
Growth and Profit at
the World’s Greatest
Companies
Eileen Campbell, Global
CEO, Millward Brown
Mary Ann Packo, CEO,
Millward Brown
North America
11:15 The Next
Generation
Researcher:
Skillsets, Interests &
Backgrounds to Look
For & Nurture
Discussion Leader:
Deborah Campbell,
Head of Consumer &
Marketplace Insights,
Gerber
Join the conversation
about this industry
hot topic with fellow
attendees.
The Science of Why
– Uncovering What
Consumers Feel Verses
What They Think
What motivates you?
Come hear what a fun,
interactive technique
called MindSight revealed
with in-the-moment
research conducted at
coffee shops. You can also
take a demo of MindSight
yourself – and see what
emotions are triggered
when you see popular ads.
10:45 - 11:00
Demo Zone 2
Room: Estate Ballroom
Salon II
5 Minutes to Transition to the Next Session
12:00 High
Octane Insights:
Understanding What
Drives Consumer
Behavior
Diana M. Gabbard,
Consumer Insights,
EoR FVC, BP Retail
Fuels Marketing
Andrew Bernard,
Vice President,
Burke, Inc.
12:00 The Art
of Pecha Kucha:
DeVry’s Template for
Activating Insights
through Storytelling
and Visualization
Lisa Wolfe, Senior
Director, Consumer
& Market Insights,
DeVry Inc.
12:00 Linking Brand
Metrics To Business
Value: Measuring the
Brand Health of a
“Smarter Planet”
Dan Whysong, Senior
Client Research
Consultant, Brand
Image and Advertising,
IBM
12:45: Lunch on the Grand Lawn
12:00 Amplifying the
Impact of Insights:
Insights as Strategic
Partner to the
Business
Discussion Leader:
Ray Hippeli, Director
of Market Research,
Fidelity Investments
Join the conversation
about this industry
hot topic with fellow
attendees.
Real-time Insights and
the Modern Consumer
Consumers today are
more engaged, connected,
and informed than ever
before. A nearly unlimited
amount of information
is at their fingertips,
influencing every step
of the purchase cycle.
Google Consumer Surveys
provides researchers with
technology needed to
collect data and discover
insights quickly enough to
keep pace.
www.TheMarketResearchEvent.com 7