MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
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MONDAY, NOVEMBER 12TH<br />
TMRE Summits<br />
You can attend any session in any summit. Sessions are 40 minutes with 5 minutes to transition to the next session.<br />
Mobile &<br />
Technology<br />
Global Research<br />
& Insights<br />
Room: Addison West Room: Estate I Room: Estate II<br />
Trends<br />
8:15 See addendum or the<br />
TMRE Connect App for more<br />
details.<br />
8:15 Please attend another<br />
session in another track during<br />
this time.<br />
8:15 Using Metaphor<br />
Elicitation To Capture<br />
the Mood of the Nation<br />
Stephen Hahn-Griffiths, Chief<br />
Strategy Officer, Leo Burnett<br />
HALF-DAY<br />
WORKSHOP<br />
Monday: 1:00 - 4:00<br />
Room: Veranda Salon III<br />
9:00 Trend Report: Millennial<br />
Usage of Mobile & Digital<br />
Technology<br />
Kate Pawlicki, CEO, PulpLab<br />
5 Minutes to Transition to the Next Session<br />
9:00 Research Without<br />
Borders: Globalization of<br />
the Marketing and Research<br />
Functions in a Brave New<br />
World<br />
C. Frederic John, Former<br />
Senior Business Leader,<br />
Consumer Market Intelligence,<br />
MasterCard Worldwide<br />
9:00 The Cure for the<br />
Common Trend 2.0: How to<br />
Design and Communicate<br />
Trends that Spark Change<br />
Dipanjan Chatterjee,<br />
Senior Specialist, Trends,<br />
Target Corporation<br />
9:45 Morning Networking & Refreshment Break (Royal Palm Pre-Assmebly)<br />
10:15 Follow That Post:<br />
A Guide to Finding Your<br />
Customer’s Voice Across<br />
Social Media<br />
Rachel DiPento, Research<br />
Analyst, Customer Insights,<br />
Charming Shoppes, Inc.,<br />
a subsidiary of ascena retail<br />
group inc.<br />
10:15 In-Depth<br />
Understanding the B of BRIC<br />
Insights into the Brazilian<br />
Consumer Market<br />
Suzana Pamplona Miranda,<br />
Global Strategic Insights<br />
Director, Johnson & Johnson<br />
Consumer Brazil<br />
10:15 Hispanic Millennials:<br />
New Strategies for<br />
Classification & Understanding<br />
the Importance of a Cultural<br />
Connection<br />
Elizabeth Ellers, Executive Vice<br />
President, Corporate Research,<br />
Univision<br />
What The Battle<br />
of Gettysburg<br />
Can Teach Market<br />
Researchers<br />
About Strategy<br />
Neil Marcus, Assistant<br />
Vice President, MetLife<br />
Julie Brown, President,<br />
The Center for Strategy<br />
Research, Inc.<br />
Mark Palmerino, Ph. D,<br />
EVP, Research Director,<br />
The Center for Strategy<br />
Research, Inc.<br />
Mark Rhodes, Ph.D,<br />
Organizational Strategy<br />
and Design Consultant,<br />
The Center for Strategy<br />
Research, Inc.<br />
5 Minutes to Transition to the Next Session<br />
11:00 The Era of Untethered<br />
TV Begins: How Are<br />
Portability and Connectivity<br />
Changing the Video<br />
Landscape?<br />
Mark Loughney, Vice President,<br />
Sales & Strategy Research,<br />
ABC TV Network<br />
11:00 Connected Devices<br />
Enabling New Behavior in<br />
Emerging Markets<br />
Jasmeet Sethi, Regional<br />
Manager, Consumer Insightså,<br />
Ericsson ConsumerLab<br />
11:00 Digital Empowerment:<br />
Leveraging the Power of<br />
the Digital Market Research<br />
Ecosystem to Deliver<br />
Measurable Impact<br />
John Williamson, Founder<br />
& CEO, Qualvu<br />
5 Minutes to Transition to the Next Session<br />
www.TheMarketResearchEvent.com 3
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