MARKET RESEARCH - IIR

MONDAY, NOVEMBER 12TH
TMRE Summits
Mobile &
Technology
Global Research
& Insights
Room: Addison West Room: Estate I Room: Estate II
11:45 Taking it to the Streets:
Designing the Mobile Web
Survey Experience
Keith Chrzan, Chief Research
Officer, Maritz Research/
Sawtooth Software
Ted Saunders, Manager, Online
Research, Maritz Research
1:45 Learning Labs: Adaptive
& Continuous Methods to
Stay Ahead of Consumer
Trends and Technology
Young Ko, Executive
Vice President, Socratic
Technologies
2:30 Breaking the “Survey”
Paradigm Through Mobile
Research
Chris Elsbury, Director,
Knowledge & Insights,
Coca-Cola
Camille Nacita, Principal &
COO, Gongos Research
3:40 The Always On,
Always Connected Traveler:
A Case Study in How
InterContinental Hotels Group
Created a Customer-Centric
Mobile Strategy
Chris Lamb, Product
Manager for Mobile Apps,
InterContinental
Hotels Group
11:45 Getting Things Done
Minimizing Hurdles in Global
Innovation
Theresa Farrell, Marketing
Research & Analytics Technical
Leader, Kimberly Clark
Corporation
12:30 Lunch for Summit Participants on the Grand Lawn
1:45 Transforming Dreamers
into Riders: Expand
the Market by Deeply
Understanding Emotions
Along the Journey
Daryl Travis, Founder & CEO,
Brandtrust
Greg Alley, Sr. Director
Consumer & Market Insights,
Harley-Davidson Motor
Company
5 Minutes to Transition to the Next Session
2:30 ENCORE SESSION:
Opening Horizons for new
Categories: How to Fuse
Consumer Upbringing,
Shopper Insights and
Category Approach into
Actionable Strategy
Aya Tonoyan, Head of
Category Management,
Ferrero-Russia
3:10 Networking & Refreshment Break (Royal Palm Pre-Assembly)
3:40 Mastercard-Master
Insights – The Journey From
Questioning to Listening in
Latin America
Ricardo Alvarez Diaz,
Mastercard
Trends
11:45 U.S. Hispanics on
Facebook: Behavioral Insights
and Trends That Matter
Robert D’Onofrio, Head of
Audience Insights, Facebook
1:45 Applying the Political
Model to the Creation of
Great Advertising
Greg Czernik, Global Consumer
Insights Director – Whiskey,
Beam Global
2:30 Generational Marketing
Driving Relevant Insights via
Primary Research
Lyle Swart, Former Director of
Consumer Insights, Taco Bell
Corporation / YUM! Brands
Danielle Blugrind, Strategist
and Moderator,
Insightography
3:40 The Power of Music In
Ads: Is there an ROI?
Elliot Lum, Vice President,
Strategic Marketing, Columbia
Records, a Division of
Sony Music
4:30
KICK-OFF
KEYNOTE
The Art of
Enchantment:
How to Influence
People’s Hearts,
Minds, and Actions:
Guy Kawasaki, Former Chief
Evangelist of Apple,
co-Founder of Alltop.com,
Author of Enchantment,
Reality Check, The Art
of the Start, Rules for
Revolutionaries, How to
Drive Your Competition
Crazy, Selling the Dream,
and The Macintosh Way
This session is open to all
attendees.
5:45
5:30
Opening
Night Cocktail
Reception in the
Exhibit Hall
(Grand Ballroom)
Book Signing with
Guy Kawasaki
Reminder: If you
participated in the group
matchmaking program and
have been assigned a TMRE
cohort, remember to meet
at your designated exhibit
booth at 5:45. Your group
and booth are located on
your conference badge.
7:30 - 10:30pm
Oecan’s 12 Opening Night
Bash
Space is limited, to reserve
your spot visit: http://www.
theresearchclub.com/events/
boca-raton/
www.TheMarketResearchEvent.com 5