MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
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MONDAY, NOVEMBER 12TH<br />
TMRE Summits<br />
Business<br />
to Business<br />
Shopper<br />
Insights<br />
Social Media<br />
Listening<br />
Ad & Media<br />
Research<br />
Room: Galeria South Room: Estate III Room: Addison East Room: Galeria North<br />
11:45 Beyond Mystery<br />
Shopping: Using Alternative<br />
Approaches to Exploring the<br />
Insurance Purchase Journey<br />
of Consumers and Small<br />
Businesses<br />
Barbara Steinfeld, Director,<br />
Customer Research,<br />
The Hartford<br />
Greg Grzywacz, Assistant<br />
Director, Customer<br />
Research,<br />
The Hartford<br />
11:45 Opening Horizons<br />
for New Categories: How to<br />
Fuse Consumer Upbringing,<br />
Shopper Insights and<br />
Category Approach into<br />
Actionable Strategy<br />
Aya Tonoyan, Head of Category<br />
Management, Ferrero-Russia<br />
11:45 Brand Communities<br />
and the Impact on Product<br />
Innovation<br />
Suresh Subbiah, President of<br />
North American Operations,<br />
QuestBack<br />
11:45 The State of Man<br />
Marketing to Men in Today’s<br />
MacGuyver Manhood World<br />
Thomas Grayman, Senior Director,<br />
Strategic Insights Research,<br />
SPIKE/ Viacom Entertainment<br />
Group<br />
12:30 Lunch for Summit Participants on the Grand Lawn<br />
1:45 Insights Into Today’s<br />
Small Business Owners<br />
Cindy Casper, Sr. Director<br />
Insights Partner, Sam’s Club<br />
1:45 Fast Thinking Shoppers:<br />
Understanding Consumer<br />
Decision Making Through<br />
Behavioral Economics<br />
Lalin Anik, Duke University,<br />
The Fuqua School of Business,<br />
Dan Ariely’s Center for<br />
Advanced Hindsight<br />
John Traynor, President and<br />
CEO, InVivo BVA USA<br />
Kimberly Clark<br />
1:45 Technology and the<br />
Mature Market<br />
Janet Darvish, Product Research<br />
and Insights Manager, AARP<br />
1:45 Eyes Don’t Lie,” Bridging<br />
the See Say Gap<br />
Jeff Bander, President of the<br />
Americas and General Manager,<br />
EyeTrackShop<br />
Nigel Foote, Managing Director,<br />
eQ Emotional Intelligence Ltd<br />
5 Minutes to Transition to the Next Session<br />
2:30 Building Long-Lasting<br />
Customer Relationships in a<br />
B2B Environment<br />
Courtnie V. Hallendy,<br />
Strategic Research Manager,<br />
Toyota Financial Services<br />
2:30 Researching and Fully<br />
Understanding the Consumer<br />
Experience with your Brand<br />
Amy Burgdorf, Director,<br />
Market Research & Insights,<br />
Carhartt Inc.<br />
2:30 Turning Measurable<br />
Social Media Insights into<br />
Business Results<br />
Wayne St. Amand, VP of<br />
Marketing, Crimson Hexagon<br />
2:30 R-Language Choice<br />
Modeling<br />
Jerry W. Thomas, President/CEO,<br />
Decision Analyst<br />
John Colias, Senior Vice President,<br />
Advanced Analytics, Decision<br />
Analyst<br />
Brett R. Townsend,<br />
Director of Insights,<br />
PepsiCo<br />
3:10 Networking & Refreshment Break (Royal Palm Pre-Assembly)<br />
3:40 Interactive Discussion<br />
for Business to Business<br />
Researchers<br />
Moderated by Eddie<br />
Accomando, Global<br />
Semiconductor Research<br />
Program Manager, Texas<br />
Instruments/Anthroconsulting<br />
3:40 Understanding<br />
the Shopper’s Journey in<br />
Adopting a Retailer Mobile<br />
App<br />
Wendy Yeung, Manager,<br />
Consumer & Shopper Insights,<br />
SAFEWAY, Inc<br />
3:40 Market Research Done<br />
Social Media Style<br />
Barry Jennings, Global Insights<br />
Group, Dell<br />
3:40 Measuring the<br />
Immeasurable: Leveraging<br />
Primary Research to Consult<br />
Clients on Media Effectiveness<br />
Joe Richards, Senior Manager<br />
of Research, AutoTrader.com<br />
4 www.TheMarketResearchEvent.com
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