MARKET RESEARCH - IIR

MONDAY, NOVEMBER 12TH
TMRE Summits
You can attend any session in any summit. Sessions are 40 minutes with 5 minutes to transition to the next session.
Business
to Business
Shopper
Insights
Social Media
Listening
Ad & Media
Research
Room: Galeria South Room: Estate III Room: Addison East Room: Galeria North
8:15 Choice by Committee –
Understanding B2B through
the Conjoint Lens
John Dahl, Global Customer
Insights Department Manager,
3M
8:15 Achieving the Win-
Win-Win: Driving Profitable
Business Growth by
Optimizing Your Portfolio
for Both Consumers AND
Shoppers
Karen Gryson, Director, Global
Marketing Strategy & Insights,
The Coca-Cola
Company
8:15 Your Brain on Music
Videos: Neuroscience
Insights Into the Best Video
Environments for Your Ads
Stephanie Fried, VP, Research
Insights & Analytics, VEVO
8:15 How Media Agencies Use
Cross Media Effectiveness Data
Jorge Ruiz, Partner, Director of
Media Analytics, Neo@Ogilvy
Molly Elmore, Vice President,
Market Research, InsightExpress
5 Minutes to Transition to the Next Session
9:00 How to Use Customer
Panels to Conduct Higher
Quality Market Research for
Lower Cost in Less Time. A TI
Case Study
Eddie Accomando, Global
Semiconductor Research
Program Manager,
Texas Instruments/
Anthroconsulting
9:00 Shopper Intent vs.
Behavior: Brands Winning
In-store and Strategies to
Improve Your Sales
John Dranow, CEO,
Smart Revenue
Richard Winter, President,
POPAI
9:00 It’s More Than Just
Buzz: How to Leverage Social
Market Research and Social
Media Listening to Gain
Insights
Caroline Klompmaker, Global
Insights Business Lead, Burt’s
Bees Division of Clorox
9:00 Buyer-Graphics: Plan and
Buy TV on Purchase Behavior,
Not Age/Sex Demos
Terese Herbig, Senior Vice
President Sales & Marketing,
TiVo
9:45 Morning Networking & Refreshment Break (Royal Palm Pre-Assmebly)
10:15 Leveraging B2B
Insights to Drive Strategic
Acquisitions, Product
Enhancements, and
Expansions in B2B Markets
Andrew Vranesic, Global
Product Marketing Manager,
GE Healthcare
10:15 The TRUE Shopper
Journey: Using Location
Analytics & In-store Mobile
Surveys for Shopper Insights
Dr. Thaddeus Fulford-Jones,
CEO, Locately
10:15 Why is Social
Intelligence the disruptive
force in Market Research? It’s
all about context.
Mitch Loder, Account Manager,
evolve24
Noah Krussel, Director Analytical
Services, evolve24
10:15 Movie Going in the
Digital Age: How Changes
in Media Consumption Have
Changed the Movie Going
Decision Making Process
Jon Gibs, Senior Vice President,
Research, NBC Universal
5 Minutes to Transition to the Next Session
11:00 Information is the
Difference that Makes a
Difference
Hal Bloom, Vice President,
Market Research, Sage North
America
11:00 Incorporating Shopper
Methods in Traditional
Package Testing
Deborah Campbell, Head of
Consumer and Marketplace
Insights, Gerber
11:00 Social Media: One of
the Most Powerful Tools in
Your Market Research Toolkit
Today
Melva G. Benoit, SVP, Analytics
Innovation Research and
Strategy, FOX Broadcasting
Company
11:00 The Food Path to
Purchase: Understanding How
Consumers Interact with Media
and Advertising Along the Way
Caryn Klein, Vice President,
Research & Insights, Time, Inc
5 Minutes to Transition to the Next Session
2 www.TheMarketResearchEvent.com