MARKET RESEARCH - IIR

WEDNESDAY, NOVEMBER 14TH
Sessions are 40 minutes followed by 5 minutes to transition to the next session.
The New MR Toolkit:
Breakthrough &
Practical Applications
Consultative Skill
Development
Brand
Insights
Industry
Roundtables
Room: Galeria South Room: Estate III Room: Addison West Room: Veranda Salon III
1:30 Show Me
the Money: The
Role Psychology
& Understanding
Emotions Play in
Shopper Store and
Product Selection
Michelle Adams,
Former VP Strategic
Insights, PepsiCo and
Founder & President,
Marketing Brainology
1:30 Using Data
and Insights for
Storytelling
Jeremy Murrell,
Director, Center of
Research Excellence,
Brown-Forman
1:30 Leveraging the
“Honeymoon Period”:
Three Tips to Evaluate
your Early Customer
Lifecycle
Laura Winn, Vice
President, Client
Solutions, CMI
Steven DiCarlo, Vice
President, Fidelity
Investments
1:30 Financial
Services & Insurance
Discussion Leader:
Telisa Yancy, Director,
Advertising, Brand,
and Media, American
Family Insurance
Join your industry
peers for candid
conversations privy
to your industry.
5 Minutes to Transition to the Next Session
2:15 Genpop vs.
Targeted Sampling:
Can the “Crowd”
Predict the Behavior
of your Target
Consumer?
John Barrett, Vice
President, Client
Solutions, Infosurv
2:15 The Toughness
of Soft Skills
Florence Guesnet,
Senior Global CMI
Director, Global
Commerce, Consumer
Knowledge, Heineken
International
2:15 “Moving Brands
Forward Through a
Multidimensional
View of Research”
Silvena Milenkova, VP
Research, Buzzback
Jean Enloe, Consumer
Insights Manager, 3m
2:15 Please attend
another session in
another track during
this time.
NOTES
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