MARKET RESEARCH - IIR

TUESDAY, NOVEMBER 13TH
MORNING KEYNOTES
7:30 Coffee and Continental Breakfast (Grand Pre-Assembly)
8:30 Morning Welcome from your TMRE 2012 Conference Host (Royal Palm Ballroom)
8:45 Marvels and Flaws of Intuitive Thinking
Daniel Kahneman, Eugene Higgins Professor of Psychology, Professor of Public Affairs Emeritus, Princeton University,
Nobel Prize in Economics, Best-Selling Author, Thinking, Fast and Slow
9:40 Beyond Business Model Innovation: Embedding Innovation in Everyday Business When the Customer
Makes the Rules
Ron Williams, Co-author, The Value Path
Insights Leadership &
Transformation
Sessions are 40 minutes followed by 5 minutes to transition to the next session.
Data Analytics
& BIG Data
Insight Driven
Innovation
Strategy
& Futuring
ROI &
Measurement
Room: Valenica Room: Estate I Room: Estate II Room: Addison East Room: Galeria North
11:15 World-Class
Market Research and
Analytics: Road Map to
Transformation
Brian E. Cain, Vice
President Global Market
Research and Analytics,
Merck
11:15 A Consultant,
Research and Client
Walk into a Bar: An
Honest View of the
Roles and Interactions
Between Stakeholders
of the Consumer
Insights Process
Gabriela Barrios, Project
Leader - Center for
Consumer Insight,
Boston Consulting
Group
Mauricio Bermudez, Sr.
Director - Consumer
Insights, Burger King
Corporation
Juan Andres Tello, Sr.
Director, SKIM
Americas
11:15 Developing
Products with
Consumers, Not Just
for Them: A Targus
Story
Natalie Amick, Senior
Marketing Research
Manager, Targus USA
Angela Zavila, VP of
Research Services,
KL Communications
11:15 Shattering the
Proverbial Glass Ceiling:
Tools and Techniques for
Getting in the Game
Jackie Wilgar, SVP,
Marketing, North
America - Live Nation
Entertainment,
Ticketmaster
Kelley Peters, Vice
President, Integrated
Insights & Strategy, Post
Foods
Melva Benoit, SVP
Consumer Insight &
Audience Research, Fox
Broadcasting Company
Moderator:
Kristin Luck,
President,
Decipher, Inc.
11:15 The Business
Relevance of Linkage:
Why Do it and What
it Can Mean for Your
Loyalty/Customer
Experience Research
Brent Craige, Customer
Research and Insight,
Hewlett-Packard
5 Minutes to Transition to the Next Session
12:00 Raves, Faves,
and Craves...This is No
Place for Complacency
Mary Zane, Head of
Consumer Insights, US,
Carlson Restaurants,
TGIFriday’s
12:00 Big Data
Intelligence: Unraveling
the Customer
Experience Journey
Inderpal Bhandari, Chief
Data Officer & VP of
Knowledge Solutions
Express-Scripts, Inc.
Debjani Deb, Managing
Partner, EmPower
Research, a Genpact
company
12:00 Creating a
Culture for Successful
Innovation
Wendy Higgins
Chambers, Director
Consumer and Customer
Insights, Beverage and
Breakthrough Innovation,
Campbell Soup
Company
12:00 Creating and
Fostering Strategic
Partnerships: Leading
the Change from
Functional Silo to
Engaged Strategic
Partnership
Gail Santoro,
Leader, Global
Marketing Intelligence,
GE Healthcare Systems
12:00 Where’s the ROI?
It’s in the CLV! – The
Bottom Line $ense of
Customer Loyalty
Howard L. Lax,
Ph.D., Vice President,
Consulting,
GfK Customer Loyalty
12:45: Lunch on the Grand Lawn
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