MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
MARKET RESEARCH - IIR
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TUESDAY, NOVEMBER 13TH<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
The New MR Toolkit:<br />
Breakthrough &<br />
Practical Applications<br />
Consultative Skill<br />
Development<br />
Brand<br />
Insights<br />
Interactive<br />
Sessions<br />
Room: Galeria South Room: Estate III Room: Addison West Room: Veranda Salon III<br />
2:00 The Next<br />
Evolution of Shopper<br />
Insights…Behavior<br />
Design<br />
William Leach,<br />
VP, BrainJuicer®<br />
Behavioral Labs &<br />
former Director of<br />
Shopper Insights,<br />
PepsiCo<br />
Kyle Nel, Head of<br />
International Research,<br />
Lowe’s Home<br />
Improvement<br />
2:45 A Comparison<br />
of Website and<br />
Survey-Based<br />
Customer Comments:<br />
Do They Tell the Same<br />
Story?<br />
D. Randall Brandt,<br />
PhD, Vice President,<br />
Customer Experience<br />
& Loyalty, Maritz<br />
Research<br />
David Ensing, PhD,<br />
Vice President, VoC<br />
Integration, Maritz<br />
Research<br />
2:00 Making an<br />
Impact – Data<br />
Visualization<br />
and Deployment<br />
Techniques that Bring<br />
Research to Life<br />
Rajit Chakravarty,<br />
Global Customer<br />
Insight Manager, BP<br />
Lisa Gudding,<br />
Executive Vice<br />
President, GfK<br />
5 Minutes to Transition to the Next Session<br />
2:45 Data<br />
Visualization:<br />
Using Imagination<br />
to Overcome the Data<br />
Deluge<br />
Camille Kubie, Former<br />
Director, Global Brand<br />
& Design, GE<br />
2:00 Structured<br />
Qualitative Research<br />
and its Ability to<br />
Impact Consumer<br />
Marketing<br />
Tom Snyder, Chairman<br />
and Founder, Emotion<br />
Mining<br />
Clark Nesselrodt, CEO,<br />
Emotion Mining<br />
2:45 Transforming<br />
Insights into<br />
Breakthrough<br />
Innovation - An NPD<br />
Case Study<br />
Mayur Kshetramade,<br />
Senior Vice President,<br />
Client Services,<br />
Affinnova<br />
2:00 The Science<br />
of Branding YOU<br />
Discussion Leader:<br />
Beverly Crowell, Senior<br />
Associate Consultant,<br />
Career Systems<br />
International<br />
Join the conversation<br />
about this industry<br />
hot topic with fellow<br />
attendees.<br />
2:45 Understanding<br />
Consumers at a<br />
Deeper Level: Getting<br />
Comfortable with<br />
New Approaches,<br />
Techniques &<br />
Methodologies<br />
Discussion Leader:<br />
Miguel Ares,<br />
Customer and<br />
Market Intelligence,<br />
Bloomberg News<br />
Join the conversation<br />
about this industry<br />
hot topic with fellow<br />
attendees.<br />
3:30: Afternoon Refreshments & Networking Break in the Exhibit Hall (Grand Ballroom)<br />
3:35 - 3:50<br />
Demo Zone 1<br />
Room: Etate Ballroom<br />
Salon II<br />
Social intelligence is the<br />
key to a successful social<br />
commerce strategy. Join<br />
us as we explore how<br />
to leverage Facebook’s<br />
Social Graph to learn<br />
how to convert fans into<br />
superfans, drive sales,<br />
increase customer loyalty,<br />
and enhance customer<br />
service and deliver<br />
targeted direct marketing<br />
offers to your fan base.<br />
5:30<br />
Cocktail Reception in the Exhibit Hall<br />
Book Signing with Bob Johansen<br />
(Grand Ballroom)<br />
© 2012 Institute for International Research, Inc. All rights reserved<br />
www.TheMarketResearchEvent.com 9
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