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Space Management: Principles, Definitions, Considerations
This SKU has 3 facings in a medium
density category.
Term
Adjacencies
Definition
What goes next to what at category segment and SKU level.
Days of supply
How many days‟ worth of sales sit on the shelf for any one
product at any given time.
Density
Facing
Flow
Movement (Velocity)
The number of facings each SKU receives where dense
categories have only 1-2 facings per SKU (thus making the
category hard to „read‟, eg Vitamins) and sparse categories have
multiple facings per SKU (eg soft drinks).
A product „slot‟ on shelf. One slot = 1 facing. Generally to be seen
easily (and depending on product size) most products need
minimum 3 facings.
How the category is laid out along the aisle – what goes first,
next, and last from left to right
How quickly the product moves off the shelf. Stock turns per
day/week. Impacted by shelf refilling schedules and promptness.
Over facing
Space to Sales
Under facing
Vertical Blocking
When a brand or product is over represented by the number of
facings it has on shelf . When its % of facings on shelf outnumber
its share of sales. Sometimes seen with „beacon‟ brands in a
category, to avoid Out of Stocks.
The principle that whatever % a SKU represents of category sales
is the % of shelf facings it should receive.
When a brand or product is under represented by the number of
facings it has on shelf ... When its sales outnumber its share of
space. Often occurs in dense categories with long „tails‟.
Brands and/or category segments are traditionally blocked
vertically so they are easily „read‟ by shoppers