here - POPAI Australia & New Zealand

Instore POP Drivers - Introducing RSVP3
Traditional „Category Management‟ sits in Range and Space, with a bit of Price Promo thrown in
• Range
• Space
• Visibility
• Price
• Promotion
• Persuasion
Ranging and deletions strategy
Space and layout – flows, adjacencies, planograms
Visibility and merchandising – what to put where
POS optimisation including calls to action
Price - pricing and promotion role and strategy
Consumer promotion role and strategy
Occasion-based marketing opportunity identification
Persuasion and service – getting incremental sell, switch
sell, upsell
Shopper education tools