here - POPAI Australia & New Zealand

Module 3: Content Coverage
The Shopper Cycle and its Dynamics
1. Shopper influences - Prestore, Instore and Post store
2. Shopper marketing tools and techniques – where they fit into the cycle
3. Role of traditional consumer marketing in the cycle
4. New Concepts: P2P (path to purchase)
5. Business Model: Shopper cycle
6. Exercise: Map a consumer P2P for a Specific Category in a Specific
Channel
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