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Quantified behaviours (eg Frequency):<br />

Online, some instore<br />

QS6 - How often go XXX shopping by Store?<br />

Retailer Big WX<br />

2<br />

5<br />

14<br />

26<br />

30<br />

23<br />

More than three times a<br />

week<br />

Three times a week<br />

Mass Average<br />

2<br />

7<br />

17<br />

25<br />

25<br />

22<br />

Twice a week<br />

Once a week<br />

Specialty Average<br />

4<br />

8<br />

15<br />

20<br />

26<br />

25<br />

Once every 2-3 weeks<br />

Once a month<br />

Total Market<br />

2<br />

5<br />

11<br />

24<br />

28<br />

29<br />

Once every 2-3 months<br />

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%<br />

Nearly half are buying more than once every 2-3 weeks.<br />

206

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