here - POPAI Australia & New Zealand

Glossary of Common Terms: O-T
Term
Occasion
One in, One out
Out of stocks (OOS)
Pantry Stocking
POP/POS
Scan Data
SKU
SRP/SFP
Substitution
Switch
Traffic (Footfall)
Definition
The reason why a shopper is in the store – what they are shopping for . Occasion types include Gifting (eg Xmas,
Mother‟s Day), Consumption (eg breakfast, lunch, dinner), Ethnic/Religious/Commemorative (eg Anzac Day),
Seasonal (eg Summer, cold & flu), and Events/Sporting (eg footy finals).
Because shelf space is limited and finite, when a new product is ranged an existing product needs to come out of the
shelf layout.
When a product is not physically available on shelf or in store, despite being ticketed at shelf.
Also referred to as „pulling sales forward‟. When a promotion of an item, particularly of bulk packs, results in a
shopper‟s at-home stockpile which takes a while to get through thereby reducing re-purchase frequency.
Point of Purchase, Point of Sale. POP generally means store, POS generally means merchandising materials such
as posters, header cards, shelf ticketing etc.
Actual sales data recorded as it goes across the checkout, usually by Nielsen, Aztec, GFK. Includes what, when,
how much (spend). Recorded at an individual item/category level.
Stock Keeping Unit. Refers to an individual size, format and colour/flavour of something eg Sprite 600ml PET is one
SKU, Sprite 1L PET is another SKU.
Shelf ready packaging or Shelf friendly packaging . Packaging that includes branded trays that the product sits on for
easy offloading from pallets onto the shelf.
When a shopper changes their planned product purchase to another product, normally due to out of stocks or a
promotion.
When a shopper changes from one planned brand/product to another, often due to a promotion, persuasive point of
sale or display materials, or store sales staff recommendation
How many shoppers enter the store/aisle/category over a defined period of time.