here - POPAI Australia & New Zealand

Exercise: Touchpoint Messaging and Marketing
Using your team‟s same campaign, determine:
1. What do you need to create/produce?
2. Where does it need to go? (Prioritise the touchpoints)
3. How does the message need to change out of store vs instore,
and within the store?
4. What should the messages say? (campaign tagline, out of
store messages, instore calls to action)
5. Provide a topline „picture of success‟ for that product launch in
that retailer
6. Present your thinking to the group (optional, based on time).
138 Exercise total time: 45 minutes