here - Rock Valley College

9. Enrollment management does not equate to enrollment growth each year. The SEM
plan is meant to create enrollment expectations that are achieved each year.
10. Relatively high unemployment that is sustained over a long period of time has a
negative impact on community college enrollment.
11. Our resource/revenue structure does not match the current needs of our instructional
and student support programs.
12. Our high cost academic programs have limited enrollments that cannot always meet
the student interest/demand for the program.
In addition, we accomplished the goals of the SEM 1.0 Plan including but not limited to;
A. Recruitment and Marketing Strategies
1. Increase in enrollment by 16% since 2008.
2. Addition of part-time adult recruiter to develop and implement adult recruitment
outreach activities, leading to increased adult contacts throughout district by 50%
3. Creation of high school recruitment curriculum leading to greater access to high
school students; 33% increase in classroom visits, resulting in 25% increase in
campus visits and 15% prospect database; 50% increase in number of students
participating in on-campus visit programs.
4. Development of marketing campaign utilizing RVC students.
5. Created online enrollment form.
B. Enrollment Strategies
1. Technology improvements leading to improved student services:
a. Online service enhancements (increased self-service options, course waitlisting);
results indicate 75% of students choose to register online
b. ImageNOW (document imaging)
c. webpage improvements for greater access and better navigation
d. developed the ability for students to register online for short-term classes
during the term, and
e. created RVCmail for enhanced internal communication with students.
2. Implemented national best practice of ending open registration before the start of
semester leading to improved student preparedness.
3. Eliminated telephone registration, significantly reducing errors and providing better
service to students.
C. Pricing Strategies
1. Textbook cost containment strategies (on-going through committee) were
implemented.
2. Development of course matrix to reduce transportation costs and assist students in
managing work, family, and educational responsibilities.
Drafted on May 1, 2012; Last updated on November 19, 2012 4