here - Rock Valley College

Goal I: Expand access and opportunity for all prospective students leading to successful
enrollment of a diversified student body.
Objective I.1: Improve K-12 pipeline for college readiness.
Action step I.1.a: Expand Summer Bridge programming for new college students placing
into developmental coursework resulting in the reduction of developmental courses
taken.
Action step I.1.b: Expand subject areas where RVC faculty members work with high
school instructors on curriculum alignment and Common Core Standards resulting in
decreased number of traditional students placing into developmental education.
Action step I.1.c: Partner with RPS 205 Career Academies, thus creating more intentional
connections for prospective and new students leading to better goal identification and
enrollment yield.
Action step I.1.d: Expand dual credit/dual enrollment, and Running Start options to area
high schools as determined by their interest and RVC’s capacity.
Action step I.1.e: Change college admission criteria to require high school diploma or
GED completion which is aligned with current financial aid regulations and national best
practices.
Action step I.1.f: Expand STU 100 course offerings in summer sessions so that new
students can complete prior to their fall semester beginning (thus, front-loading student
success strategies).
Objective I.2: Identify, market, and recruit prospective students for successful entrance into
college.
Action step I.2.a: Complete target market assessments that inform updated marketing
initiatives resulting in identification of untapped markets; efforts will lead to 8% increase
in identified student populations (e.g., high school, adult, LOC, SCCE).
Action step I.2.b: Develop and execute a communication plan for student notifications
leveraging social media and other no- to low-cost options.
Action step I.2.c: Expand use of high school recruitment curriculum in tier 1 and tier 2
high schools will result in 5% increase enrollment in direct high school to RVC.
Action step I.2.c.i: Identify and train current and retired RVC faculty to be
volunteer recruiters to guest lecture in high school courses and serve at
community events.
Drafted on May 1, 2012; Last updated on November 19, 2012 14