here - Rock Valley College

Objective I.5: Develop marketing and promotional strategies for outreach to prospective and
current students.
Action step I.5.a: Conduct market needs analysis.
Action step I.5.b: Audit communications, messages, and materials.
Action step I.5.c: Track and evaluate effectiveness of marketing efforts.
Action step I.5.d: Create timeline for mass media campaigns based upon the enrollment
cycle.
Goal II: Ensure continued affordability to all students.
Objective II.1: Regulate cost of attendance ensuring access and affordability to all students.
Action step II.1.a: Work with Board of Trustees to determine a plan for regular,
incremental tuition/fees increases for which students can expect and afford.
Action step II.1.b: Continue textbook cost containment efforts resulting in additional
options for students to purchase or rent textbooks.
Action step II.1.c: Continue to explore options for reducing the cost of public
transportation (e.g., bus passes) and parking costs at the LOC.
Objective II.2: Increase timeliness of financial aid and number of scholarships awarded to
students.
Action step II.2.a: Ensure financial aid files are reviewed and completed within 10
business days of receipt.
Action step II.2.b: Increase number of RVC Foundation Scholarship applicants by 15% in
FY 13 ensuring an adequate pool for awarding 100% of monies available in FY 14.
Action step II.2.c: Implement NelNet’s Financial Aid Payment Plan for pending FA
students in Spring 2013.
Goal III: Ensure program development and course offerings that meet student demands.
Objective III.1: Develop programs specifically for adult students (aged 25 – 50) that meet their
needs.
Action step III.1.a: Implement Accelerated Business Degree cohort program in spring
2013 resulting in 24 students completing an AA degree in spring 2015.
Action step III.1.b: Research other community colleges’ adult student programs (e.g.,
Spoon River College’s Over 50 Program); implement, if viable, in fall 2014.
Drafted on May 1, 2012; Last updated on November 19, 2012 16