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Cost reduction in the European Banking sector - Roland Berger

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3<br />

REFOCUS FOOTPRINT<br />

Product portfolio simplification: reduc<strong>in</strong>g <strong>the</strong> complexity of <strong>the</strong><br />

offer<strong>in</strong>g to slim down <strong>the</strong> value cha<strong>in</strong><br />

MAKING PRODUCTS EASY TO EXPLAIN<br />

FOR EMPLOYEES...<br />

> Products are clearly dist<strong>in</strong>guished and have little overlap<br />

> Employee is able to give <strong>the</strong> customer good advice<br />

Example: strong <strong>reduction</strong> <strong>in</strong> mortgage offer<strong>in</strong>g complexity<br />

by look<strong>in</strong>g at all parameters<br />

... AND EASY TO CHOOSE FOR CUSTOMERS<br />

Example : ABN AMRO<br />

> Product characteristics and differences between products are easy<br />

to understand<br />

> Customer can make an <strong>in</strong>dependent choice when desired<br />

Reduction from 10% to 90% across product<br />

silo's will be achieved<br />

Loans<br />

Down payment<br />

methods<br />

<br />

<br />

<br />

<br />

<br />

From 9 to 1<br />

type<br />

From 7 to 5<br />

methods<br />

17<br />

-24%<br />

13<br />

10<br />

-10%<br />

9<br />

9<br />

-56%<br />

4<br />

8<br />

-13%<br />

7<br />

9<br />

-89%<br />

1<br />

7<br />

-29%<br />

5<br />

Interest period<br />

<br />

<br />

From 14 to 6<br />

periods<br />

Current<br />

Account<br />

Package<br />

Before<br />

Sav<strong>in</strong>gs<br />

After<br />

Securities<br />

Loans<br />

Mortgages<br />

Fiscal Sav<strong>in</strong>gs<br />

Source: Producten Anno Nu presentation, March 2011<br />

Bank<strong>in</strong>g_cost_<strong>reduction</strong>_FINAL_270712.pptx<br />

20

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