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MEET OUR WOMAN IN
HONG KONG
The middle class in China is growing, and is becoming
increasingly prosperous as well. One effect of this
development is that the Chinese
consumers put more and
more meat products in their
shopping baskets.
“As an example,” says Louisa
Lo, “the market for sausages
is growing, and the demand for
quality sausages is growing
even faster.”
Based on her advice, Danske
Invest chose to invest in a local
sausage skin manufacturer.
Company meetings in Cantonese
In the home region of the sausage skin company, the
population speaks Cantonese instead of China’s
official language, Mandarin.
“It was an advantage for the equity team that we
spoke the local language. When we communicate with
Louisa Lo sees it all, when Chinese
skyscrapers sprout and the shops
line their shelves with new and
different products. She applies this
experience daily as part of the equity
team advising Danske Invest on
investments in China.
senior executives in their native tongue, we reduce the
risk of misunderstandings and the answers we get are
more detailed.”
Specialist knowledge
strengthens market position
Through the meetings Louisa Lo
gained insight into some of the
processes and patents developed
by the company.
“The sausage manufacturer
produces high quality products
and is very competitive to both
domestic and foreign competitors.”
With that in mind, she estimates that the company
will benefit from a market, likely to see significant
growth over the next couple of years.
Meet Louisa Lo and other investment experts at
danskeinvest.com.
Knowledge at work