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Got Food? - the Scientia Review

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Sensory vegetarians avoid meat because <strong>the</strong>y have a conscious dislike for its taste, smell, texture,<br />

or sight. This may originate from an imagination of <strong>the</strong> animal when it was alive or upon reflection on <strong>the</strong><br />

death of <strong>the</strong> animal. Many ethical or health-based vegetarians perceive some or all of <strong>the</strong>se sensory<br />

perceptions as negative. There is an entire range of ways in which vegetarians display an aversion to <strong>the</strong><br />

sensory impact of meat. Some may view public displays of meat (e.g. in a butcher's shop) or even <strong>the</strong><br />

sight of vegetarian foods made to imitate meat as repulsive. O<strong>the</strong>rs may dislike <strong>the</strong> sight of blood in meat<br />

or meat-based foods. However, a substantial number of sensory vegetarians consciously see o<strong>the</strong>rs eating<br />

meat and regard it as cannibalistic and <strong>the</strong>refore a source of negative reinforcement.<br />

The last major motivation for vegetarianism in general is a vegetarian influence on a previously<br />

non-vegetarian person, which <strong>the</strong>n causes latter to feel a need to emulate this influential o<strong>the</strong>r. This<br />

person can be a parent, a friend, or anyone else with a substantial amount of influence on <strong>the</strong> person. Of<br />

course, one may become a vegetarian for solely societal reasons: vegetarians are typically viewed as more<br />

health-conscious and self-disciplined than non-vegetarians. This is an important factor in a cultural<br />

phenomenon that has been occurring in recent decades, in which <strong>the</strong> state of being a vegetarian becomes<br />

viewed as trendy and special. This results in many meat-eaters' experiencing a societal aspiration to be<br />

classified as vegetarian; because <strong>the</strong> definition of vegetarian is subjective, some meat-eaters, especially<br />

those who consumed only fish, poultry, and plant products, <strong>the</strong>n fulfill <strong>the</strong>ir social need and call<br />

<strong>the</strong>mselves vegetarians, ei<strong>the</strong>r by actually giving up all meat or by giving up only red meat. Any people of<br />

this type generally have little motivation to remain vegetarian, and <strong>the</strong>y are <strong>the</strong> most likely to give up and<br />

return to an omnivorous diet. Those who truly do not consume any animal products may react with<br />

indignation to <strong>the</strong>se individuals and become defensive of <strong>the</strong>ir own status as vegetarians (Janda &<br />

Trocchia, 2001).<br />

History of Vegetarianism and Veganism<br />

The first recorded individual to live with a diet of no meat was Pythagoras of Samos. Shortly<br />

<strong>the</strong>reafter, o<strong>the</strong>r Greek philosophers such as Plutarch, Epicurus, and Plato took on this lifestyle choice as<br />

well. This practice continued through <strong>the</strong> centuries with relatively small followings, and in <strong>the</strong> midnineteenth<br />

century, <strong>the</strong> Vegetarian Society in England was popularizing <strong>the</strong> term vegetarian. Gradually,<br />

<strong>the</strong> global number of vegetarians increased. It was in <strong>the</strong> year 1944 when Donald Watson invented a new<br />

and stricter lifestyle, that of total abstinence from animal products. This would become veganism, <strong>the</strong> first<br />

offshoot of vegetarianism. Watson proposed that his newsletter on <strong>the</strong> subject would be called <strong>the</strong> Vegan<br />

News, and defined veganism as a diet of solely fruits, vegetables, nuts, grains, and o<strong>the</strong>r beneficial nonanimal<br />

products. Vegans thus became a discrete group, living more rigorously than vegetarians, who<br />

typically allow <strong>the</strong> consumption of dairy, eggs, or honey, and <strong>the</strong> use of lea<strong>the</strong>r, wool, and o<strong>the</strong>r such<br />

material. Indeed, if a vegetarian were to eschew all animal products, he or she would be generally<br />

considered a vegan (Safire, 2005).<br />

O<strong>the</strong>r side branches exist in <strong>the</strong> world of vegetarianism: pescetarian or pesco-vegetarian is used<br />

for persons who eat seafood, but no meat or fowl; rawism describes a person who consumes only raw<br />

fruits and vegetables; a flexitarianist is anyone who eats like a vegetarian at home but consumes meat<br />

when dining out. All of <strong>the</strong>se evolved from vegetarianism after veganism was established (Safire, 2005).<br />

Protein in Vegetarian Diets<br />

Constructing a nutritionally complete vegetarian or vegan diet is a challenge of its own. Because<br />

<strong>the</strong>y restrict if not abandon several of <strong>the</strong> food groups, vegetarian and vegan diets are predisposed towards<br />

nutritional imbalance. Specifically, fruits and vegetables are consumed in excess, yet <strong>the</strong>re is a deficiency<br />

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