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Strength and Stability - SNL Financial

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A Strategy for Success<br />

Focus On The Customer<br />

First Commonwealth customers come from every walk of<br />

life. Whether they are moms or basketball coaches, business<br />

owners or nurses, construction workers or teachers, they<br />

deserve a bank that serves their personal needs. In today’s<br />

challenging economic times, our customers need a financial<br />

institution that is stable <strong>and</strong> strong—a bank they can count<br />

on to make sound decisions <strong>and</strong> to avoid the troubles that<br />

have plagued so many other banks across the United States.<br />

In 2008, we evaluated our market, our customers, our<br />

practices <strong>and</strong> our structure. Our executive leadership team,<br />

along with our talented <strong>and</strong> committed employees, placed<br />

a renewed emphasis on being the community bank of<br />

choice in western <strong>and</strong> central Pennsylvania. Rather than<br />

merely creating products <strong>and</strong> selling them, we looked at<br />

why people use our products <strong>and</strong> services <strong>and</strong> what new<br />

products <strong>and</strong> services would better serve them. By making<br />

it easy for people to do business with First Commonwealth,<br />

we were able to help more of our customers achieve their<br />

financial goals.<br />

Simply put, we care about our customers. We know<br />

their names. We are involved in their communities—<br />

our communities—<strong>and</strong> schools <strong>and</strong> cultural programs.<br />

We want our customers <strong>and</strong> their families to be successful,<br />

<strong>and</strong> we believe we can help by providing convenient<br />

services that assist them in managing their finances.<br />

This approach to doing business continues to work. In<br />

2008, First Commonwealth welcomed tens of thous<strong>and</strong>s<br />

of new client households, while increasing the number<br />

of services we provide per household. In the end, it all<br />

comes down to earning our customers’ trust <strong>and</strong> putting<br />

in the time <strong>and</strong> effort required to build a strong <strong>and</strong><br />

mutually beneficial relationship.<br />

Timothy<br />

Nagle<br />

C o m m u n i t y A c t i v i t i e s<br />

Blair County Chamber of Commerce<br />

Kiwanis Club of Altoona<br />

Allegheny Mountain Convention &<br />

Visitors Bureau – Board of Directors<br />

Hollidaysburg Area School District<br />

Communications <strong>and</strong> Strategic<br />

Planning Committees<br />

Hollidaysburg Area YMCA<br />

Blair County Children & Youth Services<br />

“It’s not the big things we do, it’s the 100 small things we<br />

do that make us a successful company,” says Timothy<br />

Nagle, senior vice president for corporate lending. “We<br />

focus on helping businesses feel comfortable with us<br />

<strong>and</strong> with our bank, <strong>and</strong> that has resulted in a lot of<br />

success over the years.”<br />

Tim Nagle joined First Commonwealth in 1998 <strong>and</strong><br />

was immediately impressed by its commitment to<br />

customer service, a philosophy that dovetailed<br />

perfectly with his own business style. He <strong>and</strong> his team<br />

focus on strengthening current relationships <strong>and</strong><br />

looking for new opportunities.<br />

“I work with talented people,” Tim says. “We make<br />

it our business to demonstrate our commitment to our<br />

customers so they feel confident <strong>and</strong> secure with us.”<br />

4 First Commonwealth <strong>Financial</strong> Corporation

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