NOVEMBER

111
One of the imprettive Kcncs in "The Miracle of Fotima," Blue Ribbon Award picture
OCTOBER BLUE RIBBON AWARD WON
BY THE MIRACLE OF FATIMA (WB)
Pagt 23
Utarid u HCdrfclan Mtt* at
UM Pal Oflln M Kmw
CitT, He. rutliitMd mtthr ky Amtaiat feMkrt lii.
S25 Vm Brunt BM., Kanas City, He. UkKtitUm rata:
Sectlmal COtlw, $5.00 nr iMr; Nati«iil UHiem S7.S0.
NATIONAL EXECUTIVE EDITION
Iniludrg tH« Stitionil Sc«i f'.fv
^
NOVEMBER 1
EHillOnl
1 952

AA/LLION
^^,
THE FABLE OF THE
FICKLE FELLOW-
Once upon a time there was a guy, even as you and I,
who went overboard for a chick called ''MILLION
DOLLAR MERMAID."
"""•/' Mature
)ai"" . O

^
'/
-i:-X

TRADE SHOW NOV.19 "ABBOTT and COSTELLO MEET CAPTAr N KIDD"
ALBANY
Woinpr Streening Room
HON PtotlSl. • 8 00 P.M.
ATLANTA
20Ih Un\tjfe ' 1 30 P M
CINCINNATI
RKO Polnre Th Screening Room
Polore Ih eidg f 6lli • 8 00P.M
CLEVELAND
Worner Srreenrng Room
2300 Poyni t>e 8 30 P M
DALLAS
20lh Cpniury Foi Streening Room
l803WooiJSt 7 00PM
DENVER
Poromount Screening Room
2100 Stout SI. 2:00 PM.
DES MOINES
Poiomounl Streening ttoom
llJSHighSt • 124SP,M
DETROIT
Film {xthonge Builtling
2310 Ctili Ave. 2 00 P.M.
INDIANAPOLIS
?Oth Century. Foi Streening Room
326 No IllinoiiSt I 00 P M
JACKSONVILLE
Florido Theatre BItIg St. Rm.
I28E FoiiylhSt. • JOOPM
KANSAS CITY
20tti Century Foi Streening Room
1720 WyontlotteSt. •
I 30 PM
LOS
ANGELES
Worner Streening Room
202S S. Virmonl Ave. • 200 P.M
MEMPHIS
20lh Century-Fox Screening Room
ISI VonteAve.
V.ILWAUKEE
12 IS P.M
Worner Ttieoire Streening Room
212 W WiitoniinAve • 2 00 PM
MINNEAPOLIS
Woiner Streening Room
lOOOCurrieAve • 2 00PM
NEW HAVEN
Worner Theatre Pro|eclion Room
70 College St. • 2 00 P.M.
NEW ORLEANS
20th Century-Fox Streeniitg Room
200 S liberty St I 30 > M
NEW YORK
Home OtTlte
321 W 4

iMn
m
AYO
rw^lRO •iv^Mi
||h JOSEPH CALLEIA
ireen Play by JAMES R.WEBB- From the Novel by Paul I. Wellman Music by Max Steiner • Produced
by H EN RY
COLOR BY
Technicolor
ANKE- GORDON DOUGLAS
Bay
OLGER
'i
WITH
CLAUDE DAUPHIN
and EVE MILLER- GEORGE GIVOT-PAUL HARVEY nf
Written by JACK ROSEand MELVILLE SHAVELSON
Musical Numbers Staged and Directed by LeRoy Pnn:^
I
Song "APRIL IN PARIS" Lyrics by E. Y.
COLOR BY
Technicolor
Marburg. Music by Vernon Duke
Original Songs Lyncs by Sammy Cahn, Music by Vernon Duke Musical Direction
by WILLIAM JACOBS Directed by DAVID BUTLER
by Ray Heindorf • Produced

THE ENTIRE INDUSTRY IS TALKING ABOUT
man
to love,
but not
to marry!'*
THE TWO-TIME ACADEMY AWARD WINNER
OLIVIA DE HAVILLAND
"She makes
a secret
- '^iJai^ potion for
#5^0^ her lovers
I
todrinkr
DAPHNE DuMAURIER'S
^"Her lips
s are sweetis
sv^^eet
s death r
WITH THAT GREAT NEW DISCOVERY
RICHARD BURTON
Exhibitors everywhere
are saying, "She's
just what I want r "^
for Christmas!"
THERE'LL BE NO XMAS LIKE A h
iCENTURY-FOX XM>

.
I
.
SPEAR
, 1
CHl
, «
I
: K4S
^/e Ti^e of tA.e ^/Mmn 7^'c/me /nUd^lu/
IK NATIONAL FILM WEEKLY
|liik*4 In Nln Sicllonil Editient
?EN
jr-in Clilel
SHLYEN
and Publisher
. S M. JERAULD Editor
AN COHEN ..Executive Editor
SHLYEN Manoflino Editor
We»l«rn Editor
THATCHER... Equipment Editor
TINSLEY.Advorlliing Mgr.
III G.
ibIMtwd Every Soturdoy by
SSOCIAIED PUBLICATIONS
•italieii Ollicn: H'i» Viii llriinl Blid..
14. M". Niillun I'olifri, Exocu-
.iimr; Jwe Bhlym. .Mmndlnii Kdli.ktU
Srhloimiin. IIm^Iiifm Manaiitr.
ilMirlm. Killlor lilt .Moilfrii ThMlre
llnlwrl lloiisli. 8«lM Mungtr.
CIlMlnul 777T.
Ill OKicn: llnrkrrirlkr I'liu. Naw
.1, N. Y Jiilui tl Tlnslty. AdirrlUii'iatfr:
Jamri M- Jfrauld. Kdllor;
r irrlfilman. Killtor Shaumaiiillstr
II Ijmi (itraril. K: T1l« Herald. Myron l,aka.
|«ni-al: 464 St Francois Xailer St..
'jn 10. liny Carmlchael
W ,in: lie Prince Edward. W McNulty
tlifrirjo: ll.H I, York Mills. M llalliralth,
ailiver: Lyric Theatre Bldis . Jack Proj,
iWieg: J82 lliiperlsland. Ben Sommere,

|
FCC EXAMINER RECOMMENDS *
APPROVAL OF UPT-ABC MERGER F^
Favorable Commission
Ruling Seen Leading
To Films-TV 'Marriage'
WASHINGTON—The merger of
United
Paramount Theatres and American Broadcasting
Co. was approved by Leo Resnick,
Federal Communications Commission hearing
examiner, on Thursday (13) in an initial
decision granting all applications involved
in the sweeping catch-all case.
Resnick declared that DuMont was not controlled
by Paramount in the sense of FCC's
five-station maximum ownership rule, and
granted licenses to Paramount for its Los
Angeles TV station, KTLA, and to DuMont
for its existing three stations, as well as
opening the way for DuMont to apply for
two additional TV outlets.
STATION TRANSFERS GRANTED
Resnick swept away the arguments to the
effect that Paramount should have applied
for permission to transfer its 50 per cent
interest in radio station WSMB and its
ownership of WBKB-TV from the corporation
dissolved under the consent decree to the
new theatre company, United Paramount
Theatres. He granted consent to these transfers
and then proceeded to authorize sale of
WBKB-TV, Balaban & Katz Chicago station,
from United Paramount Theatres to CBS.
WBKB had been sold by UPT to CBS for
$6,000,000, contingent upon FCC approval of
the UPT-ABC merger.
ABC's four exisiting television stations in
Los Angeles, San Francisco, Chicago and
New York under the initial decision can be
transferred from ABC to the new American
Broadcasting-Paramount Theatres and Chicago
and New York radio stations now operated
by ABC as well as UPT's WSMB and
WXYZ, and ABC wholly owned subsidiary
radio and TV station in Detroit.
On the merger issue, Resnick found that
although ABC has been "aggressive" in obtaining
affiliations and in pioneering "certain
practices," it
has been unable to compete effectively
with NBC and CBS in either radio or
television. ABC has neither the working
capital nor the "diversity of revenue-producing
activities," he found. The merger would
provide capital for strengthening of ABC
programming, and hence would create competition
in
the network field.
DENIES ANY MONOPOLY
Re.snick denied that the merged company
could dominate the field by virtue of its
size, and said radio corporation would still
"dwarf" the merged company. He found no
merit in the fear that UPT seeks the merger
to suppress television development because
"pursuing such a course would have only a
relatively minor adverse affect on television,
would cripple UPT financially, and would
produce only a minute increase in attendance
at UPT's own theatres."
External competition will compel the
merged company to promote vigorously its
activities, particularly in radio and television,
Theatre TV Hearings
Delayed to Jan. 26
WASHINGTON — The Federal Communications
Commission on Thursday
(13) postponed the main body of the
hearings on theatre television licenses for
the motion picture industry from January
12 to January 26.
The FCC explained that witnesses have
been unable to obtain hotel reservations
because of the January 20 inauguration of
General Eisenhower as President.
The commission also announced that
the proposed spectrum locations for theaare
TV channels as outlined by the film
industry witnesses in the recently concluded
engineering phase of the hearings,
have been made part of the issues
to be argued in the principal hearings in
January.
During the hearings the industry put
forth several alternative frequencies as
feasible for theatre television, including
some now allocated to common carriers,
such as American Telephone and Telegraph.
Resnick argued. Failure to follow this course
would mean lack of audience for the radio
and television stations and more patrons in
the theatres.
As to competition for produce, Resnick said
that in his opinion theatres and television
will not be competing for the same films.
The producers will not sell films to television
until sponsors can pay as much as theatres,
and in any case the trend is away from use
of theatre films on TV. Even in the field
of films specially made for TV the "majors"
may find their late start dooming them to a
minor place in the field.
UPT's $30,000,000 annual gross purchases
of films did not impress Resnick when coupled
with the argument that it might be used to
gain discriminatory advantages. In view of
consent judgement's requirement that pictures
be licensed picture by picture and
futhermore, "is to make no package deals
for theatre and television . . . We cannot
credit with reasonable probability any suggestion
that an unfair competitive advantage
might accrue to ABC in the purchase of
films, as a result of being associated with
UPT."
Resnick did not believe that competition
between home and theatre TV and between
free and pay-as-you-see TV could well be
considered since the competitive situations
involved are "too remote and spectulative."
"ABC-UPT is legally, technically, financially
and otherwi.se qualified to be a licensee of
tlie commission. Its officers, and directors
are likewise qualified," Resnick found, and
said, "There is no rea.sonable probability that
the merger will substantially lessen competition
or tend to monopoly in any .section
of the country or in any line of commerce."
Resnick, dealing with the question of
whether Paramount pictures exerts any con
trol over DuMont found that Paramount doe
own all the 560,000 shares of DuMont's clas
B stock and 43,200 shares of 2.4 per cent o
its class A. "However, the extensive investi
gation conducted into the 'actualities' of th(,
Paramount-DuMont relationship, particularh:
in recent years, discloses that under tht'A
leadership of Dr. DuMont, the class A officersjl
and directors dominate the corporate man- '
agement and policy of the DuMont organization
and that the veto power possessed by :
Paramount, as the class B stockholder, hai'tj
not been exercised and is applicable to a
limited class of situations not likely to occur ij
in the foreseeable future."
Resnick said that Paramount and DuMonti
have no joint operations and are, in fact,!
competitive in some fields.
NOT FORCED BY DECREE
As to the failure of Paramount to seek FCC!
-I
permission to transfer of its television and!
radio properties from the old company to the:
new theatre company after the consent de-,
cree, Resnick did not agree with Paramount's
contention that the transfers were forced byj
the consent decree and hence were involuntary,
but did not feel under circumstances
of transfer that "the failure to provide formal!
notices of transfers . . . should operate as a|
bar ..."
'
Resnick felt that the failure might "bci
explained by the preoccupation of the Para-I
mount people with the tremendously com-1
plicated and deadhne-studded problems of.
the reorganization and divestiture ..."
Resnick, in granting Paramount a licensej
operate KTLA-TV. which has been under
to
temporary authority as have the DuMont;
stations pending settlement of the control:
issue, said he was "impressed" with Para-i
mount's compliance with the consent decree.
He said, "We have a reasonable expectation':
which the Para-
that the antitrust activities
mount people are abandoning in the unregulated
field of motion picture distribution
will not be imported into the licensed
field of broadcasting."
MAY SET A PRECEDENT
Paramount has no policy restricting sale of
films for showing on television, nor do they
prohibit their established stars from appearing.
Sponsors can't compete price-wise with
tlieatres and "other things complicating the
question of release of these films are the
restrictive agreements imposed upon the major
producers by the American Federation of
Musicians and the various guilds, and the
uncertain status of television rights to some
of the feature films."
Accordingly, Resnick found Paramount and
its officers fully qualified to be FCC licensees,
a decision which, if not reversed by the full
commission, will open tlie doors to oilier film
companies wliicli have been entangled in
antitrust actions.
FCC's broadcast bureau is regarded as
certain to appeal to tlie full commission for
a reversal of Resnick's initial decision, but
it is believed that the commission will uphold
Resnick.
8 BOXOFFICE November 15, 1953

,
tlon
.
Allied
;
large
I
I morning
I
I
equipment
kL
S
ARBITRATION, TRADE PRACTICES
;ft! 70 BE NO. 1 ON ALLIED AGENDA
To Discuss Cole Proposal
On Leaders Quitting
All-Industry Jobs
C.'iCACio Cul. H. A. Cole's recommendation
that Allied leaders resign certain
all-Industry jobs to devote full atten-
10 independent exhibitor grievances
will be Kivcn prime consideration at the
November 15-17 Allied board meeting, to
be held at the Morrison hotel in Chicago in
advance of the convention, according to an
agenda made public by Abram F. Myers.
general counsel and board chairman.
Arbitration and trade practices take up a
part of the agenda. The time of the
board meeting's start was advanced from
Saturday afternoon to 10:30 a. m. in order to
handle the controversial topics involved. However,
the agenda says that the Saturday
meetings will deal with less controversial
topics, because some of the directors
will be unable to arrive until afternoon.
The agenda released may be added to. or
subjects may be stricken, it was emphasized.
KIRSCH TO BE KEYNOTER
Wilbur Snaper. National Allied president,
will preside over all sessions. Jack Kirsch,
president of Illinois Allied and chairman of
the general convention committee will start
things off with a welcome, after which the
agenda will be approved. Then comes the
formal waiver of the regular summer board
meeting. The convention committee's preliminary
report on preparations for the national
committee, number of reservations,
estimates of receipts and expenditures, etc.,
and formulation of a detailed convention program
will wind up the preliminaries before
the fireworks.
Colonel Cole's idea for "protecting the interests
of the independent exhibitors who are
being gouged by unconscionable film rentals.
trade practices, etc." leads off in this section.
On the general topic of fUm prices, trade
practices, and related subjects, there will be
report.s by directors on conditions in their
respective territories. Wilbur Snaper will pre-
Record Allied Attendance
Is
Foreseen by Kirsch
CHICAGO—Advance registration figures
for the National Allied Theatres'
convention, to be held at the Morrison
hotel starting Monday, November 17, are
giving the lie to dire predictions circulating
in recent years about the motion
picture industry. Over 780 independent
theatres owners from 32 states and the
)
District of Columbia already have reserved
rooms for the convention, which
will be held in conjunction with a giant
tradeshow^ A total attendance
I of well over 1,000, greatest in the history
of the industry, was forecast by Jack
Kirsch, president of Allied Theatres of
Illinois, general convention chairman.
A. F. Myers
Ben Marcus
John Wolfberg
-sent a statement concerning his work as coordinator
of AUied's film committee and especially
present attitude of sales heads toward
complaints and applications for relief. There
will be consideration of proposed remedies, including
appeals to appropriate committees of
Congress.
It is explained on the agenda that "in connection
with film prices, final action in reference
to "prerelease" pictures, advanced admission
prices and competitive bidding should
be deferred until arbitration has t)een considered."
Arbitration is the next topic, with consideration
of the distributors' draft along
with the report and recommendations of
AUied's arbitration negotiating committee
scheduled. Next on agenda is "further instructions,
if any. to the committee." with a
footnote recalling that present instructions
were adopted at Colorado Springs last May,
and expressed regret for "appMent unwillingness
of distributors to agree to an all-inclusive
plan along lines favored by Allied,
together with instructions to AUied's committee
to continue negotiating for such a plan.
Approval or rejection of the plan is scheduled
in the event the board does not adopt
such further instructions.
Allied's membership on COMPO. whether
it should be renewed and if so for how long,
is next on the agenda. Present membership
expires unless renewed at this board meeting.
Trueman T. Rembusch. one of the top COMPO
triumvirate, will report on the doings of the
organization. Colonel Cole, co-chairman of
COMPO's tax committee will present a picture
of the situation with respect to admissions
tax repeal. Rembusch will offer a statement
in reference to U) a proposed Hollywood
Round Table and (2) the outlook for
further Movietime activity.
Rembusch will give a report on the status
;th
,
>A Ihv Kcdcriil C '»
thPBtrr tclcvLilon
! : • ';:nat« of the tj'^i'- .ccCA» 111 the
• .< II part of the | '- Wi Increa-slng
or abating It will kitk itruund Eric
John-ston'.i TOA speech Indicating that film
companies could maintain their Income by
making .special film.s for TV. during a general
dLscas-slon of the .situation cauxed by production
by film companlea of attractlon-s to coropi
I. .,!. the alrwavc.i with theatre boxofflce,
rtif KDvernment's lemm .suit is also .scheduled
for consideration.
Next on the list Ls a suggestion that unit*
desiring state fair exhibits make Joint application
to Hollywood on a .sharc-cxpen.se basis,
and that Hollywood create a permanent display
to be transported from place to place
by truck and operate on a aelf-.supportlng
basis.
The board will dLscuss "compact procedure
for exchanging information between territories."
It will look into complaints of high
prices and poor .service on the part of National
Screen Service and the suggestion that
film companies guarantee delivery of paper
and trailers, or at least help In the procurement
thereof from National Screen.
TO TALK ON ASCAP FEES
Slated for discussion are "Ascap's demands
for royalty payment on public performances
of copyrighted music not recorded on entertainment
film"; a report by Nathan 'Vamlns
concerning experiences of New England exhibitors
at hearings before the commussioner
of public safety involving the use of acetate
film, and methods employed by an experienced
Kan.sas City exhibitor to maintain good
order and good deportment in his theatre.
Wilbur Snaper wiU describe his "sensations"
on viewing Cinerama. There wiU be an open
forum containing all suggestions received up
until November 1. including aU matters of
general interest not on the agenda.
Ben Marcus, or somebody designated by
him. will deUver a report on ways and means
for increasing revenues of regional associations
during "The current boxofflce recession"
by distribution of fan magsudnes and
other activities consistent with and beneficial
to the film Industry.
Cinerama Heads Discuss
Problems on the Coast
NEW YORK—Cinerama Productions Corp.
expansion plans are up for discussion on the
coa-st.
Dudley Roberts, president: Frank Smith.
vice-president, and L>-nn Farnol, public relations
director, went to the coast over the
weekend for talks with Louis B. Mayer, chairman
of the board, and Merian C. Cooper,
general manager of production.
How to get the projection system Into more
theatres as weU as production plans are the
current problems. Max Oendel. theatre publicity,
is in Chicago studying mstallation posslbUiUes.
He hopes to have a theatre ready
for a Januar}' showing.
BOXOFFICE :: November 15, 1952

^uUc Sm^U Grant Resigns From RKO;
Government Control Sought
To Solve Buying Problems
Aid for small Independent exhibitors in
making film deals to be asked by Abe Berenson.
president of Allied Theatre Owners of
the Gulf states and member of the national
board.
Increase in Wholesome Films
During Past Year Reported
*
Catholic Legion of Decency finds only one
out of 370 reviewed was condemned, and it
was an independent production; 13 of 76
foreign films seen were not approved.
Johnston Back From Paris
Calls Meeting on Pact
Arrived unexpectedly Friday (14) with
Joyce O'Hara to report immediately to MPAA
executive committee and major company
foreign managers on progress of reopened
negotiations stymied by subsidiary provisions.
-K
Arthur Krim Going Abroad
To Study UA Problems
United Artists president intends to visit
England, France and possibly Spain for study
of distribution, production and remittance
problems; will be away for month or more.
-tt
Opera for Theatre-TV Screens
In Coast-to-Coast Hookup
Through precedential deal with Metropolitan
Opera Co., "Carmen" with Rise Stevens
and Robert Merrill will be telecast via closed
circuit on Dec. 11; 30 theatres .signed thus far.
-K
Record Ascap $15,000,000
Take Expected for 1952
American Society of Composers, Authors
and Publishers collected $10,375,000 for first
eight months and expects year's total to
reach over $15,000,000; increa.se attributed to
television.
Harold Mirisch Is Elected
To Allied Artists Board
Vice-president is approved at meeting of
stockholders in Hollywood Wednesday (12);
replaces William Hurlbut, who recently sold
his Detroit franchise to the company.
'Desert Fox' Stirs Controversy
Among Argentine Germans
Neo-Nazis and anti-Nazis break into heated
argument in print; there are about 2,000,000
German-.speaking persons in the country,
about 70,000 of whom are German citizens.
*
MPEA Member Companies Set
Meet on Japan Film Quota
Public hearing to be held in Tokyo on
problem of sharing 53 import licen.scs for
1953-54 year; Irving Maas. MPEA vice-president,
negotiating for increase to 63 licen.ses.
Corwin Is Acting Head
NEW YORK—Arnold M. Grant, has resigned
as chairman of the board of RKO
Radio Pictures Corp. and principal executive
officer, after holding office since October 2.
Sherrill C. Corwin was named acting chairman
of the board. He has been directed by
the board to consult with David Tannenbaum,
prominent westcoast attorney. Tannenbaum
flew to New York, arriving Friday (14i, to
confer with the board and Ned E. Depient,
consultant to the company.
The direct cause of Grant's resignation was
his inability to secure important men as directors
to fill vacancies caused by the resignation
of Ralph Stolkin, A. L. Koolish and
Ray Ryan, members of the group which purchased
the 29 per cent holdings of Howard
Hughes September 23, following a series of
articles of a derogatory nature in the Wall
Street Journal.
THREE NEW BOARD MEMBERS
Immediately following the resignation of
Grant the board met again and named as
new directors Charles Boasberg, general sales
manager, who has been with the company 21
years; William Zimmerman, general counsel,
who has been with it 18 years; and Ross
Hastings, who has a 16-year record. Hastings
is at present in charge of studio operations.
The board also announced the resignation
of Ai-nold Picker, executive vice-president,
who was to have assumed his duties beginning
November 15. Picker will return to United
Artists as vice-president in charge of the foreign
division and UA board will meet next
week to restore his stock participation agreement.
Corwin, Los Angeles theatre man and
Edward G. Burke jr., who were also members
of the Stolkin-Koolish group, continued as
members of the board, as they were not the
targets of any of the unfavorable publicity in
the Journal. Grant revealed for the first time
that he insisted on the resignations of Stolkin.
Koolish and Ryan, because it was "obvious
that their continuation with the company
would be a detriment rather than a positive
contributing factor to the future welfare of
RKO."
Since October 22, Grant said, he had made
every effort to obtain outstanding men as
board members "so that all question of internal
integrity of purpose would be removed
and the corporation could get on with the
urgent job of meeting the manifold problems
which it was. and still is, facing."
TWO MEETINGS POSTPONED
He was asked by Burke at a board meeting
November 6 to postpone nomination of directors,
because negotiations were under way
for the sale of their holdings by Koolish, Stolkin
and Ryan. This delay was agreeable.
Burke then requested a postponement on
November 11, but Grant was insistent that
a president must be named, an executive producer
hired and a program of productions
undertaken immediately in order to avoid
further damage to the company.
Burke and Corwin again insisted upoii a
postponement and Grant agreed to a delay
until November 13. At a morning meeting of
BULLETIN
New York — Two RKO stockholder
suits have been filed in New York
supreme court. One seeks appointment
of a receiver and the other is an action
to recover $3,000,000 from Howard
Hughes as payment for losses sustained
while the companies were under his
control.
The suits were filed Thursday (13)
by Ely W. Castelman and his wife, of
Detroit, owners of 2,500 shares of RKO
Pictures, and Louis F. Feureman, a lawyer
who owns 25 shares. The papers
were filed by Louis Kipnis, downtown
attorney. Justice Henry Clay Greenberg
set November 21 as the date for
a hearing.
The plaintiffs do not claim the company
is insolvent, but assert RKO Pictures
Corp. and its subsidiaries have
boards of doubtful power and the companies
are losing money at the rate of
$100,000 a week.
The companies also are losing experienced
executives, the complaint asserts,
and production is at a standstill.
The action, aimed at Hughes, said that
he made advances to outside producers
with "reckless abandon; that RKO was
forced to pay the Hughes Tool Co.
$100,000 for Jane Russell's services in
one picture; that the parent RKO company
has sustained losses while Hughes'
private enterprises have prospered."
William Zimmerman, counsel for
RKO, pointed out that the complainants
represented only 2,525 shares out
of a total of over 3,000,000
shares.
the board Grant presented the names of
Robert Butler of St. Paul, a director of t!-
American National Bank, former ambassadi
to Australia and former ambassador extra
ordinary to Cuba, and Lawrence Cowen of
New York, president of the Lionel Corp.,
makers of toy railway trains, and a member
of the Stock Exchange.
Corwin and Ryan refused to second the
nominations, so Grant presented his resign
nation with the understanding that th(
company would not be under any financli
obligation to him as a result of terminate
of his contract. Grant is a well-known coast
attorney. He was a dii-ector of Columbia
Pictures up to September 30, when he re
signed to join the new RKO purchasers.
Grant says he made it clear at that time
that he would work in the best interests of all
of the stockholders and employes of the
corporation "without regard to special
interests."
Grant's resignation came in the middle
of rumors that a new syndicate, headed by
Matthew Fox, had purchased the StolkiH'
Koolish holdings in the company with th(
backing of Henry Crown, Chicago financier.
Fox was in Chicago early in the week, but on
Thur.sday it was reported the deal had fallen
through.
10
BOXOFFICE :: November 15, 19538

., .t.gXM
=#•
ACTION-PACKED
:o
THt>N^^t^
TRADE SHOW
NOV. 20
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Starr Calls Lack of Prints
Most Immediate Problem
CHARLOTTE, N. C—Print shortages are
the most acute immediate problem facing exhibitors
today, Alfred Starr, president of Theatre
Owners of America, told the annual convention
of Theatre Owners of North and
South Carolina Monday (lOi. He said this was
true despite exhibitor concern over television
competition as it may shape up in the future,
the outcome of the 16mm antitrust lawsuit,
relief from oppressive taxation and "the many
benefits that will accrue from a system of
arbitration."
Starr called on distribution to lead the way
in providing a solution to the problem "before
it explodes in their faces." He said the existing
condition is "almost intolerable and it
grows worse every day." He urged price and
percentage concessions to the smaller marginal
theatres.
"Print shortages, as everyone knows," Starr
said, "are brought about chiefly by multiple
runs in a given area on the same clearance,
resulting in day-and-date contracts which
the distributor finds it impossible to fulfill.
"It is just too easy for the distributor to
charge the exhibitor with being the sole cause
of this unhappy situation. It is true that
many exhibitors demand equal clearance with
other theatres over a wide area, but this demand
stems most logically from the fact that
all the exhibitors in that area are required to
pay the same terms for the picture.
Any exhibitor has the right to ask himself
why he should follow another theatre on a
later run when both are paying the same
terms. In many cases he would be very glad
to drop back to 60 days, 90 days or even six
months, if he were given an incentive to do so
by getting lower film rentals thereby.
"In my opinion, the distributor is almost
entirely responsible for the shortage of prints
that results from this unhealthy condition,
and it seems perfectly obvious to me that a
change must be made, lest the whole system
of clearance fall apart and chaos replaces it.
"At the bottom of this entire situation is the
senseless policy of the distributors of maintaining
a uniform national policy regards
each picture. It is perfectly fantastic to
reason that a picture worth 40 per cent in
a large metropolitan area is also worth 40
per cent in a small theatre in a small town.
"Distribution can restore order to the industry
by making price and percentage concessions
to the smaller marginal theatres who
need help if they are to survive. And by making
similar concessions to subsequent run theatres
they can relieve the tremendous pressure
of simultaneous demands for prints and
at the same time can give the theatregoing
public a much longer interval of time in
which to see a particular picture."
Clubwomen Rate 3 Films
For Family Audiences
NEW YORK—Three of ten pictures are
rated for the family in the November 1 issue
of joint estimates of current motion pictures,
prepared by the Film Estimate Board of
National Organizations. They are "Everything
I Have Is Yours" (MGMi, "Desperados Outpost"
(Rep) and "The WAC From Walla
Walla" (Rep).
The other ten are rated for adults and
young people. Three of them get star ratings
as outstanding pictures of their type.
They are "Limelight" (UA), "The Promoter"
(U-I) and "The Thief" (UA). The remaining
seven are "Apache War Smoke" (MGM),
"The Hour of Thirteen" (MGM), "The Miracle
of Our Lady of Fatima" (WB), "Springfield
Rifle" (WB), "Way of a Gaucho" (20th-
Fox), "Tropical Heat Wave" (Rep) and
"Toughest Man in Arizona" (Rep). None of
the pictures are rated for adult audiences.
Most Newspapers Friendly to Films,
Dick Pitts Finds in Own Survey
CHARLOTTE, N. C—Leading newspapers
devote ten times as much space to the promotion
of stars and pictures than they do to the
"sinful side" of the industry despite the belief
of many exhibitors, Dick Pitts, public relations
director of the Theatre Owners of
America, told the 40th annual convention of
Theatre Owners of North and South Carolina.
Pitts said a survey he had made of 83
leading new.spapers showed the ratio in favor
of Hollywood, its people and its product to be
better than ten to one. However, he found
that while many newspapers surveyed were
generous with space, the majority was not
and that majority was principally in the
smaller cities.
"Too many of them," he said, "went for
days without mention of motion pictures. If
the space given by the minority was matched
by the majority, the ratio in favor of motion
pictures would be 50 to one or more. So, in a
manner of speaking, we have a lost press as
well as a lost audience."
Pitts said exhibitors should become better
acquainted with the press.
"But above all, please remember one thing,"
he said. "To a newspaperman news is all-holy.
You can wine and dine him, but if you really
want to get on the inside track with him and
his editor, provide him with news. Call him
on news tips, even though they don't concern
your business.
"Don't antagonize him by putting him on
the carpet for a bad review. Sometimes he's
right. If he is, tell him so. Don't alibi Hollywood
or its product. Don't bootlick the guy.
Don't remind him of how much advertising
you are buying in his paper. Make him your
friend. Basically, he's a pretty good guy-
Just underpaid and generally unhappy."
Goldwyn Denies Tale
About Closings, TV
NEW YORK—Samuel Goldwyn denie
Monday (10) that he told a New York new;
paperman "that within five
years 50 per cei
of the nation's theatres will be closed and ttl
motion picture market will be shared equalli
by pay-as-you-go television and theatres!
He added: "Nor did I say with respect to ml
next picture that if, when it is finished. pay|
as-you-go television is a reality, as I think
may be, that's where my next picture wi|
be seen."
"I doubt very much that subscription T"!
will be anything hke a reality when my nex
picture is completed," Goldwyn said, "so therl
can be no question but that it will be seen 1:1
the theatres. What I actually said was thail
in my judgment, it would be at least five yearp
before subscription TV was commercial!
feasible, and that then pay-as-you-go T
would have a share of the motion pictur
market, not that the market would be shareii
equally between subscription TV and theatre;!
"Although I have been aware of the poten
tial of subscription TV for a long time, it ha;
always been, and still is, my judgment tha
theatres will continue to be the main sourc
of motion picture exhibition and revenues."
I
Goldwyn said that no matter what is showi!
in living rooms, people will still go to theatre
for real entertainment, and that when sub!
scription TV arrives, it will serve only to whel
the public appetite for great pictures seen ti|
advantage in theatres.
"Certainly many existing theatres will bil
closed within the next five years," he saidi
"I have never predicted it would be 50
cent, but that is a normal result in any dyJ
namic business which adjusts itself to ne»
factors as they arise. Vigorous, alert theatrd
owners will always keep abreast of the time:!
and. if the trend in Hollywood toward fewe)|
and better pictures is met with real showmanT
ship on the part of exhibitors, the theatre encf
of the business will be in good shape."
UA Sets Up Release Dates
For Nov.. Dec. Features
NEW YORK—United Artists has set relei
dates for five features due this month and
December. William J. Heineman. distributioi
vice-president, said one of them, "Kansas City
Confidential," starring John Payne and
Coleen Gray, will be shown prerelease only.
starting Tuesday (11). It is the first Edward
Small production in a 13-picture contract
with UA.
The others are: "Outpost in Malaya," starring
Claudette Colbert and Jack Hawkins, for
November 21 relea-se: "Babes in Bagdad," star-
Paulette Goddard, Gypsy Rose Lee, Richard
Ney and John Boles, December 7: "Monsoon,"
introducing Ursula Thiess, December 14. and
"Breaking Through the Sound Barrier," a
Lopert film, December 21.
Special RKO Introductions
NEW YORK—When Technicolor
features
are shown in RKO theatres, they will be
introduced by a special feature presentation
lead in Technicolor instead of. a.s in the past,
in black and white. Behind the words "RKO
presents" will be an art back.ground.
12
BOXOFFICE November 15. 1952

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20th'Fox to Release 24
January Through August
NEW YORK—Announcement of product
for the first nine months of 1953 and a discussing
of merchandising plans for films
scheduled for the rest of this year highhghted
a two-day gathering of division, district
and exchange managers which began
Monday (12) at the 20th Century-Fox home
office.
Al Lichtman, director of distribution, presided.
Figuring in the discussions for the remainder
of the 1952 lineup were: "The Snows of
Kilimanjaro," "Stars and Stripes Forever,"
"Bloodhounds of Broadway," "The Steel
Trap," "The Thief of Venice," "Pony Soldier"
and "My Pal Gus."
'ROBE' PLANNED IN SEPTEMBER
The talks started with a discussion of conditions
in the field. "Kilimanjaro" will figure
in the anniversary week observance during
Thanksgiving and the others will be featured
in the Branch Managers' Testimonial ending
December 27.
The schedule running from January
through August has 24 features with adventure
dramas, comedy and Technicolor musicals.
One of the most important films of
the year will be Darryl P. Zanuck's production
of "The Robe," Biblical drama in Technicolor,
which will go into production in
January and will be released in September.
The schedule follows:
JANUARY — Daphne du Maurier's "My
Cousin Rachel." starring Olivia de Havilland
and Richard Burton, produced by Nunnally
Johnson and directed by Henry Koster;
"Ruby Gentry," a Bernhard-Vidor production
starring Jennifer Jones, Charlton Heston and
Karl Maiden, produced by Joseph Bernhard
and King Vidor, with Vidor directing; and
"The I Don't Care Girl," story of Eva Tanguary
in Technicolor, starring Mitzi Gaynor.
David Wayne and Oscar Levant, and produced
by George Jessell and directed by Lloyd
Bacon.
THREE FOR FEBRUARY
FEBRUARY—"Taxi," starring Dan Dailey
and Constance Smith, produced by Samuel
G. Engel and directed by Gregory Ratoff;
"Niagara," in Technicolor, starring Marilyn
Monroe, Joseph Cotten and Jean Peters, produced
by Charles Brackett and directed by
Henry Hathaway; and "The Farmer Takes
A Wife," in Technicolor, starring Betty Grable,
Dale Robertson, Thelma Ritter and John
Carroll, produced by Frank P. Rosenberg, and
directed by Henry Levin.
MARCH—"Treasure of the Golden Condor,"
in Technicolor, starring Cornel Wilde and
Constance Smith, produced by Jules Buck and
directed by Delmer Daves; and "The Silver
Whip," starring Rory Calhoun and Dale
Robertson produced by Robert Ba-ssler and
directed by Harmon Jones.
APRIL—"Tonight We Sing," Sol Hurok
Technicolor musical biography, starring David
Wayne, Ezio Plnza. Roberta Peters, Tamara
Al Lichtman W. C. Gehring
Toumanova, Anne Bancroft, Isaac Stern,
Byron Palmer, and the voice of Jan Peerce;
"The President's Lady," starring Susan Hayward
and Charlton Heston, produced by Sol
C. Siegel and directed by Henry Levin; "Destination
Gobi," in Technicolor, starring Richard
Widmark, Don Taylor and Murvyn Vye,
produced by Stanley Rubin and directed by
Robert Wise; and "The Desert Rats," starring
Richard Bui-ton, Robert Newton and James
Mason, produced by Robert L. Jacks and directed
by Samuel Fuller.
MAY—"The Girl Next Door," in Technicolor,
starring June Haver. Dan Dailey and
Dennis Day, produced by Robert Bassler and
directed by Richard Sale; "Man on a Tightrope,"
starring Fredric March, Terry Moore,
and Gloria Grahame, produced by Robert
L. Jacks and directed by Elia Kazan.
THREE SCHEDULED IN JUNE
JUNE — "Call Me Madam," in Technicolor,
starring Ethel Merman, Donald O'Connor,
George Sanders and Vera-EUen, produced by
Sol C. Siegel and directed by Walter Lang;
"Down Among the Sheltering Palms," in
Technicolor, starring William Lundigan, Jane
Greer, Mitzi Gaynor, David Wayne, Gloria
De Haven, produced by Fred Kohlmar and
directed by Edmund Goulding; and "Nearer
My God to Thee," starring Clifton Webb,
Barbara Stanwyck, Thelma Ritter and Richard
Basehart, produced by Charles Brackett
and directed by Jean Negulesco.
JULY—"White Witch Doctor," in Technicolor,
starring Susan Hayward and Robert
Mitchum, produced by Otto Lang and directed
by Henry Hathaway; "Powder River," in
Technicolor, starring Rory Calhoun, Corinne
Calvet and Cameron Mitchell, produced by
Andre Hakim and directed by Louis King;
and C. S. Forrester's "Sailor of the King.
starring Jeffrey Hunter, Cameron Mitchell
and Michael Rennie.
AUGUST—"Gentlemen Prefer Blondes," in
Technicolor, starring Marilyn Monroe and
Jane Russell produced by Sol C. Siegel and
directed by Howard Hawks; "Pickup on South
Street," starring Richard Widmark, Jean
Peters and Thelma Ritter, produced by Jule.s
Schermer and directed by Samuel Fuller; and
"Baptism of Fire," starring Victor Mature,
produced by William Bloom and directed by
Robert D. Webb.
"The Robe" will be offered on a pre-release
basis in September.
IFE Releasing Setup
Nearing Completion
NEW YORK—Italian Films Export M
complete organization of its own distribut i
setup within two weeks. Dr. Renato Guali
director general, said on his arrival here M(
day (10) from Rome. He will select person |
for a five -man board which he will head a I
which will include one other Italian and tk s
Americans, and pave the way for operatic tl
before the end of the year at IFE exchann
in New York, Chicago, Cleveland, Atlanta a|
Los Angeles.
IFE will represent independent distribut- !l
of Italian pictures who lack national facilitil;
distributing sub-titled and dubbed films .,•
the mass market and also offering 25 to
films to theatres chiefly interested in Italir
films. A sound studio with a capitalization
T.200,000 has been opened in the Skouras Tt,
atres building to dub versions of Italian filr!
An American distributor gross of $20,000,()
has been set as the goal. Gualino said U!
represents the gross revenue of American fili'
in Italy. Present plans call for another Itji
ian festival week next year. This woi'
originate in New York and then tour princiii
cities. The one recently concluded succeii
fully was limited to New York.
Italians Want Major Finn
To Handle 'Golden Coach'
ROME—Plans for distribution of "Tl
Golden Coach," first $1,000,0(X) Technicol'
spectacle to be filmed by an Italian compai^
will be discussed early in December wh
Evince Francesco Alliata, president of Panai
Films, goes to New York with Jean Reno
director.
Alliata says no commitments have beci
made and the film will not be handled
i
Italian Film Export. Distribution throui'
a major American company will be sougl:
The picture stars Anna Magnani in BSiglia (
Record Crowd Attends
'Wakcanba' Premiere
ST. LOUIS—"Wakamba," an independent,
produced motion picture, had its first worl
showing Tuesday (11) at the Fox Theat,
here to the biggest opening day gross tl'
house has had since 1948.
Harry C. Arthur jr. of Panchon & Marc
reports, "the picture was tremendously n
ceived; audience reaction was terrific." Tli
St. Louis Globe-Democrat, November 12, saii
"the world premiere brought one of tli
largest waiting lines any St. Louis theat
has known in years."
Newsboy Stamp Aids Film
NEW YORK—RKO Pictures took qulc
advantage of the publicity values attacl«H
to the special 3-cent postage stamp honoril| i
new.sboys. It mailed out several thousaii
first day of issue envelopes with the ne'
stamp canceled in Philadelphia. An accon'
panying letter signed by Sidney Kramer, sho
subjects sales manager, points out that tl
envelope is a collector's item in addition
the fact that it calls attention to the RK
Pathe Screenliner short titled "Johnny Qe
His Route," scheduled for release Noven
ber 28.
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14 BOXOFTICE November 15, 19:;-
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from other territories.
Letcher has been assigned to the Mlnne-
apolis exchange and John L. John to Indian-
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1
Big Quarterly Gain
In Paramount Net
NEW YORK—Paramount Pictures Corp.
estimates consolidated domestic and Cananet
earnings for the third quarter ending
September 27 at $1,878,000 after provision
for Canadian and United States Income taxes.
These earnings Include non-recurring caplt*]
gains of approximately $500,000 and are
at the rate of 80 cents per share. Including
gains and 59 cents per share excluding
capital gains on the 2.342.088 shares In
the hands of the public.
net for the same quarter In
1951 was $1,373,000. or 60 cents per share on
the 2.302,125 shares then outstanding.
Con.

9 out of 111 by
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FOR THE
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^JtS.TjMSt^n^KM
BALANCE OF '52..
!
in Your Bankboo
in Your Datebook
THE TURNING POINT
William Holden • Edmond O'Brien • Alexis Smith
JUST FOR YOU
Big-Time Gangland 's action-packed story that's di
ing big-time crowds , .
Technicolor • Bing Crosby • Jane Wyman • Ethel Barryr
The "Zing A Little Zong" picture has the cash regi
zinging everywhere . .
Perlberg-Seaton's
SOMEBODY LOVES ME
Technicolor • Betty Hutton • Ralph Meeker
The "Greatest Show On Earth" girl is doing gi
business in her brightest musical . .
THE SAVAGE
Technicolor • Charlton Heston • Susan Morrow
Multiple-theatre kick-off in Detroit area is set
Heston's first since "Greatest Show"...

''
THE BLAZING FOREST
Technicolor • John Payne • William Demarest
Agnes Moorehead • Richard Arlen • Susan Morrow
'Burns all other fire pictures out of memory." M. P.
Daily. "Best ever seen." M. P. Herald...
SON OF PALEFACE
Technicolor • Bob Hope • Jane Russell • Roy Rogers • Trigger
The stars of "Paleface," with Roy and I rij^^er added,
are packin' 'em in . .
HURRICANE SMITH
Technicolor • Yvonne DeCorlo • John Ireland • James Craig
Forrest Tucker • Lyie Bettger
Just what Showmen's T. R. said it was: "A 'natural'
for all
lovers of action!"...
CARIBBEAN
Technicolor • John Payne • Arlene Dahl * Sir Cedric Hardwicke
The sea saga that everybody, young and old, is
flocking to see. .
Hal Wallis'
JUMPING JACKS
Dean Martin • Jerry Lewis • Mono Freeman
The results are in, from all types of houses — and the
boys were never so boxoffice-hot . .
Cecil B. DeMille's
THE GREATEST SHOW ON EARTH
Technicolor • Betty Hutton • Cornel Wilde • Charlton Heston
Dorothy Lamour • Gloria Grahame • and James Stewart
Don't wait to date the top money-making picture of '52
from any company...
;aisi
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And for the big year-end holiday time:
ROAD TO BALI
by TECHNICOLOR
Technicolor • Bing Crosby • Bob Hope • Dorothy Lamour
Their last "Road" picture was the industry's biggest
grosser of its year and this is bigger. .

iHeHrCMd SfJ^CftU'
•By JAMES M. JERAULD
Movie Exhibit
H BUYER'S market is developing, says the
Wall Street Journal in reporting on the
National Ass'n of Purchasing Agents gathering.
Then it lists two columns of exploitation
stunts being used by manufacturing
concerns.
Some of these originated in the picture
business which has never waited for the
customers to come in, but, instead, has
gone out to find them.
Of particular interest to this business are
two traveling exhibits by General Electric
and Reynolds Metal Co., either of which
could be adapted to the nebulous proposal
that a film-making exhibit be put on next
year in state fairs across the country after
the first one has been assembled in Grand
Central Palace, New York.
Ohio and Indiana exhibitors agree that
the state fair shows put on in those states
last fall were huge successes, even though
unexpected problems were encountered in
staging them and transporting them from
one place to another and finally getting the
exhibit material back to the studios.
General Electric now has a traveling exhibit
which uses baggage cars converted
into display rooms. These cars are routed
over 21 railroads and are already scheduled
for 16 cities coast-to-coast.
The Reynolds exhibit, which is designed
to demonstrate aluminum packaging, is
moving in a 30-foot aluminum trailer. Its
demonstration places are industrial plants.
It has been discovered that state fairs
are dated in many places so that an exhibit
can be routed through a large number of
them. A little research by an exhibitordistributor
committee could work up an
estimate of the cost, either by trailer or
baggage car.
Tube makers, automobile manufacturers,
television manufacturers — even farm
equipment builders—are going in more and
more for these exhibits. They must be
satisfied that they pay off.
a new era, with showmanship stunts
It's
sprouting like dandelions in the spring.
Goldwyn's Statement
gAM GOLDWYN'S favorite method of
grabbing a headline is to make a few
cogent remarks on some controversial subject
and then sit back to await the echoes.
There was no surprise, therefore, when
he was quoted as predicting that half the
film theatres will be closed and the film
market will be shared equally with payas-you-see
television within the next five
years.
The surprise developed a few days later
when he withdrew the remarks and said he
had been misquoted. Both the "misquoted"
statement and the subsequent explanation
received plenty of newspaper attention.
Goldwyn doesn't usually withdraw anything.
He likes controversy.
In this case he was definitely diplomatic,
because the statement was published just
before the opening of "Hans Christian Andersen."
As it stood originally, it was certain
to stir bitter reactions among exhibitors
and might have nullified the exhibitors
relations value of the premiere benefit for
the Will Rogers Memorial hospital.
UA Financing
THE announcement that Chemical Bank
and Trust Co. will not only help finance
ten pictures to be produced independently
for United Artists release, but will also rely
upon advice from United Artists executives,
when independents seek financing, is a
definite tribute to the record rolled up by
Arthur Krim and his associates since taking
over management of the company.
UA will be able to exercise a measure of
control over its producers, if it can help in
the financing and give advice on boxoffice
values of story material and casts before
work is started.
This ought to open a new era for the
company—something very much to be desired
by independent producers as well as
exhibitors, who don't want to see product
outlets cut down in the face of a sellers'
market.
Still Trusteed
^^ALL STREET groups were very much
interested in the report that the Department
of Justice had authorized Howard
Hughes to take his RKO Theatres stock
out of the hands of Irving Trust Co. trustees
in case he does not guarantee a bank loan
to RKO Pictures or take back the stock he
sold to the Stolkin group, if they default on
payments.
The first interest wore off quickly, however,
when it was indicated that the trusteeship
may continue for some time. It is
understood that Hughes has already guaranteed
the loan as part of his agreement
with Stolkin. This continues the status
quo until Stolkin and his associates either
sell their stock or default on further payments.
They are expected to try to sell.
Election Crowd Gone
^HAT radio and television have done to
the election night crowd tradition in
Times Square and the downtown sections
of some other large cities was strikingly
demonstrated Tuesday night. Theatres
were hard hit. People simply stayed home
except in Denver, where free admissions
and returns by large-screen television made
it worth while to go out.
A few years ago, turnouts of 250,000 in
Times Square, with police reserves out and
aU traffic diverted, and with store windows
protected from crowd pressure by boards,
were common. This year 200 rookie cops
and 150 in uniform stood around idly and
watched an estimated 25,000 persons walking
up and down sidewalks.
Practically all theatres had some form of
election bulletin service, or had radios and
TV sets in lobbies, but business was away
off.
WHOIZIT?—Yep, you're right. He's the (
big hotel owner from Ogunquit, Me., who I
practically raised the MGM lion from a
j
Former head of MGM's exploitation i
cub.
department. Bill Ferguson is now in business
for himself. He is taking a short
vacation at his Palm Island hacienda I
before leaving for Europe. What you see
|
surrounding him was fixed up as a welcome
by Ed Schreiber, retired theatre
|
owner from Detroit, who lives across the
street.
By the way. Palm Island is in the middle
of Biscayne Bay between Miami and
Miami Beach and not in the South Seas.
Benjamin Made Chairman
Of United Artists Board
NEW YORK—Robert S. Benjamin has beeil
elected chairman of the board of Unite!
Artists Corp. He will continue simultaneous! I
as president and director of the J. Arthul
Rank Organization, Inc., and as senior memi
ber of the law firms of Phillips, Nizer, Ben|
jamin and Krim.
Benjamin has resigned as a director ol
Universal Pictures Co. Since September 1951
a petition of the Department of Justice tl
prevent Benjamin, Arthur Krim and other!
from acting as officers in more than onl
of the companies who were defendants ii|
the antitrust suit has been pending.
Benjamin has been with United Artistl
since February, 1951, when Krim becam|
president. In the past he has served
general counsel and director of Eagle-LioiJ
Films, as general counsel and a director
Pathe Film Corp., and as vice-president anj
general counsel of United World Films.
Ask Paul Short to Direct
150 Southwest Drive-Ins
DALLAS—As a result of several rece
meetings in Houston and Dallas, 22 drivetheatre
owners, operating more than 15|
drive-ins in the southwest, and headed b|
E. L. Pack, president and general managel
of Lone Star Drive-In Theatres, have aske

TRADE SHOWINGS
ALIANY, Fox Screenmj Room. 1052 Bfoadwty.
luev, Nov. 25, 2 00 P.M.
ATUNTA. RKO Scr*«ning Room. 195 Lucki* St.,
NW.. Tuei., Nov. 25, 2 30 P.M.
BOSTON. RKO Screening Room, 122-28 A/lmgton
St., Tues., Nov. 25. lOJO A.M.
BUFFALO, Motion Picture Operatofi Screeni«i|
Room, 498 Pearl St., Tuej.. Nov. 25. 2J0 P.M.
CHARLOTTE, Fox Screening Room, 308 S. Church
St . Tues., Nov. 25. 200 P.M.
CHICAGO, RKO Screening Room, 1300 S. Wabash
Ave., Tues., Nov. 25, 2.00 P.M.
CINCINNATI, Palace Screening Room, 12 East 6th
St., Tues., Nov. 25, 8.0O P.M.
CLEVELAND, Foi Screening Room, 2219 Payne
Ave., Tues.. Nov. 25. 2:30 P.M.
DALLAS. Republic Screening Room. 412 S. Harwood
St., Tues., Nov. 25, 230 P.M.
DENVER, Paramount Screening Room, 2100 Stout
St., Tues., Nov. 25, 2:00 P.M.
DES MOINES, Fox Screening Room, 1300 High St.,
Tues., Nov. 25, 1:30 P.M.
DETROIT. Blumenthal's Screening Room, 2310
Cass Ave., Tues., Nov. 25, 2:30 P.M.
INDIANAPOLIS, Universal Screening Room, 517 N.
Illinois St., Tues., Nov. 25, 1:00 P.M.
LACKBEARD
THE Pirate
Starnng
ROBERT NEWTON
JNDA DARNELL WILLIAM BENDIX
R K O
With KEITH ANDES ALAN MOWBRAY
AN
EDMUND GRAINGER production
cMd by RAOUL WALSH • Screenplay by ALAN U MAY • Produced by EDMUND GRAINGER
KANSAS CITY, Paramount Screening Room. 1800
Wyandotte St., Wed., Nov. 26, 2:30 P.M.
LOS ANGELES, RKO Screening Room, 1980 S. Vermont
Ave., Tues., Nov. 25, 2:00 P.M.
MEMPHIS, Fox Screening Room. 151 Vance Ave.,
Tues., Nov. 25, 12:15 P.M.
MILWAUKEE, Warner Screening Room, 212 W.
Wisconsin Ave., Tues., Nov. 25, 2:00 P.M.
MINNEAPOLIS, Fox Screening Room, 1015 Currie
Ave., Tues., Nov. 25, 1:30 P.M.
NEW HAVEN. Fox Screening Room, 40 Whiting St,
Tues., Nov. 25, 2:00 P.M.
NEW ORLEANS, Fox Screening Room, 200 S. Liberty
St., Tues.. Nov. 25. 2:30 P.M.
NEW YORK, RKO Screening Room, 630 Ninth Ave.,
Tues., Nov. 25, 2:30 P.M.
OKLAHOMA, Fox Screening Room, 10 North Lee
St., Tues., Nov. 25. 10:30 A.M.
OMAHA, Fox Screening Room. 1502 Davenport St..
Tues.. Nov. 25. 1:30 P.M.
PHILADELPHIA, RKO Screening Room. 250 N. 13th
St.. Tues., Nov. 25, 2:30 P.M.
PITTSBURGH, RKO Screening Room, 1809-13 Blvd.
of Allies, Tues., Nov. 25, 1:30 P.M.
PORTLAND, Star Screening Room, 925 N.W. 19th
Ave., Tues., Nov. 25, 2:00 P.M.
ST. LOUIS, RKO Screening Room, 3143 Olive St..
Tues, Nov. 25, 11:30 A.M.
SALT LAKE CITY, Fox Screening Room. 216 L 1st
St. South, Tues., Nov. 25. 1:30 P.M.
SAM FRANCISCO. Fox Screening Room. 245 Hyde
St., Tues., Nov. 25, 2:00 P.M.
SEATTLE, Jewel Box Screening Room. 2318 2nd
Ave.. Tues.. Nov. 25. 1:00 P.M.
SIOUX FALLS. Hollywood Theatre. 212 N. Philips
Ave., Tues., Nov. 25, 10:00 A.M.
WASHINGTON, Film Center Screening Room, 932
New Jersey Ave., Tues., Nov. 25, 2:00 PJH.

1
|
Action in Color
The Big Theme
In U-l Product
Ten Pictures Get Release Dates
For December-March Period
NEW YORK—Universal-International will
release ten pictures during December, January,
February and March, with eight in Technicolor
and all with the emphasis on action.
January and March, each, will be "All-
Technicolor Month," the five films on the
release chart for these months being color
productions.
The program for the rest of this year and
for all of 1953 "will represent the same boxoffice
appeal as before," says Alfred E. Daff,
executive vice-president, meaning that the
story choices and the method of treatment
will follow pretty much the same lines they
have followed for the past three or four years.
'APPEAL TO THE MASSES'
"It's appeal to the masses rather than to
specialized audiences," says Daff.
William Goetz, in charge of production,
puts it another way. He says the company
will "rely on the public's acceptance" and will
not "anticipate trends, but merely conform
to the type of film the public wants and supports."
"This does not mean we will have a set
formula," he states. "We will make every
effort to foster a variety of pictures intended
to please all
types of motion picture fans.
"We naturally will keep in mind pleasing
both the exhibitor and his customer. If we
please the patrons, we know we will please
the exhibitor. We will make big pictures
with the biggest boxoffice names available.
Jimmy Stewart, Alan Ladd, Gregory Peck,
Tyrone Power, Victor Mature. Dan Dailey,
Joel McCrea, Robert Ryan, Barbara Stanwyck,
The major release
for the Christmas
holiday season. In
Technicolor.
^
•AGAINST ALL FLAGS': Captured British seaman Brian Lawk
(Errol Fljmn) is questioned by pirate chief Spitfire (Maureen O'Hara):
Loretta Young, Ann Blyth, Maureen O'Hara
and Ann Sheridan will be seen in our films.
"We will also utilize the new stars we have
developed on oiu- lot, namely. Tony Curtis,
Jeff Chandler. Audie Murphy. Rock Hudson.
Piper Laurie. Shelley Winters and Suzan
Ball.
The Christmas release will be "Against All
Flags," in Technicolor, starring Errol Flynn
and Maureen O'Hara and the other December
release will be a horror film, "The Black
Castle," starring Richard Greene, Stephen
McNally. Boris Karloff. Lon Chaney and
Paula Corday. This picture was given a
Halloween prerelease.
In January, there will be three Technicolor
films—Raoul Walsh's "The Lawless Breed,"
starring Rock Hudson and Julia Adams;
"Meet Me at the Fair." starring Dan Dailey
and Diana Lynn, and "The Redhead From
Wyoming." starring Maureen O'Hara and
Alex Nicol.
For February, the schedule is headed by
"Mississippi Gambler." in Technicolor, starring
Tyrone Power. Piper Laurie and Julia
Adams. This is described as "one of the biggest
pictures in the company's history." The
second February release will be "Girls in the
Night." featuring Joyce Holden, Glenda Far;
rell. Harvey Lembeck and Leonard Freerhaij
and introducing Patricia Hardy.
The Technicolor film, "City Beneath Xh'\
Sea," starring Robert Ryan, Mala Powers
Anthony Quinn and Suzan Ball will be giveij
a number of prereleases in February an(|
regular release in March.
TWO WESTERNS IN MARCH
Two westerns are set for March — "Semi'
nole," in Technicolor, which stars Rock Hud
son. Barbara Hale, Anthony Quinn and Rich
ard Carlson, and "Gunsmoke." also in Techni-i
color, starring Audie Murphy. Susan Caboi
and Paul Kelly.
Three November releases now in circula-i
tion are: "Because of You," starring Loretts!
Young and Jeff Chandler; "It Grows or'
Trees," starring Irene Dunne, and "Tht
Raiders." in Technicolor, starring Richarci
Conte and Viveca Lindfors.
Several films are expected from the J
Arthur Rank organization. "The Cruel Sea'
is nearing completion in Great Britain, ancj
"The Importance of Being Earnest," Technicolor;
"The Story of Mandy," "The Penn>
Princess" and "Something Money Can't Buy';
are intended for American distribution.
,
Universal Pictures Co. Executive Team on Production and Distribution
liL
Milton R. Rackmil N. J. Blumberg William Goetz Alfred E. Daff Edward Muhl
President Board Chairman Production Chief Executive V-P Studio Manag;er
Charles J. Feldman
Sales Manager
David A. Lipton
Ad-Publicity Head
'COMPANY OF OPTIMISM AND ENTHUSIASM'
Milton R. Rackmil, president, and N. .1. Blumberg. chairman
of the board of Universal Pictures Co., made the following comment
on announcement of its forthcoming releases:
"Universal is inspired more than ever by the thought that the
future of the motion picture business can be a brilliant one. We are
a company of optimism and enthusiasm.
"However, we do not mean that these attributes make us unaware
of the many problems that confront this Industry.
"We believe that, if our industry unites for the general welfare
and attacks its problems with concerted effort, nothing but suc-j
cess can result.
"The main objective of Universal is to design its program of
pictures so that the theatres of this country can prosper with us.
"In the final analysis the major problem is to get more people
into the theatres by offering the public the best in entertainmentand
the best in publicizing and promotion of good pictures which wUlk
provide the entertainment the public seeks."
j
20
BOXOFFICE November 15, 1952
ll

•MEKT ME AT THE FAIIf: Uoc Tilbtc (Dan Dallcy) ogles a
pretty showKirl (Shirley Rickert) In the Technicolor musical drama
which stars Dalley and Diana Lynn. January release.
MISSI.SSII'PI f;AMBI-EK': Plp«T Laurie. Tyrone Power
and Julia .\dam.s are Involved In a romantic triangle In a
Technicolor drama of the riverboat dayi. February releaac.
'GUNSMOKE': A western in
Technicolor, starring Audle Murphy
(left), Susan Cabot and Paul Kelley, one of two western dramas to
be issued by Universal in March.
CITY UNDER THE SEA': Anthony Quinn and Robert Ryan,
deep-sea divers, after narrowly escaping death undersea-v In
Technicolor. Due for pre-release dates in February.
pnr"
its
-tures*''
U'l Boosts Its Program to Sell Product
/n Magazines, Dailies, Radio and TV
NEW YORK—Advertising and promotional
pattern.s found successful last year by Univer-
.sal-International will be continued with expansion,
says David A. Lipton, vice-president
m charge of advertising and publicity.
The expansion and new emphasis will be
placed on the record use of Technicolor, boxoffice
personalities and the new group of
stars.
"The extensive use of national magazine
and Sunday supplement media to reach motion
picture audiences, including Look and
Saturday Evening Post. Collier's, Cosmopolitan.
McCall's. Redbook. Woman's Home Companion,
Seventeen, all fan magazines. American
Weekly, This Week and Parade, which
.were used last year, will be continued and
expanded on pictures that lend themselves to
s type of advertising treatment." Lipton
states.
'Mississippi Gambler' is set for comprehensive
national magazine, fan magazine and
Sunday supplement treatment. 'Against All
Flags' will be pre-sold in full-color page ads
in Look and the Saturday Evening Post. Full
color advertising is being stressed to sell the
very high percentage of color pictures we are
releasing.
"In this accelerated program of activities,
Universal-International will
not overlook the
tradepre.ss. which we have found to be so
effective in alerting the exhibitors to our
product values. We will also use daily newspapers
to a greater extent and there will be
more national commercial tieups."
Both radio and television are to be used.
"With an estimated 105.000.000 radio sets
in use. radio is still a potent promotional
medium for motion pictures and U-I will
continue to use spot announcements and star
interviews and make its personalities available
for radio appearances in connection with
company releases." Lipton said. "The company
policy on television will be to u.se the
medium where it tends to aid an exhibitor in
his local campaign efforts. Special promotional
films like those used to exploit 'Bend
of the River' and 'The World in His Arms'
will be available to TV stations, personahties
will appear on suitable network and local TV
shows and paid time will be bought where it
is in the best interests of the picture and the
theatre."
More field
sub-keys.
men are to be used m keys and
•REDHEAD FROM UYOMINO': A rattle
story due in January, in Technicolor,
with Maureen O'Hara and .Alex Nichol.
BOXOFFICE Noveml>er 15, 1952 21

';
;
!
Colorado Showmen Team Up to Win In the Newsreels
Tax Drive Aid of a Congressman
NEW YORK—Positive group action by exhibitors
is necessary to win the pledge of a
local congressman to work for repeal of the
federal admissions tax. The pleas of just a
few won't insure success, as witness a story
released by Col. H. A. Cole and Pat McGee,
co-chairmen of the national tax campaign
committee, through the Council of Motion
Picture Organizations. They said it furnished
a fine example of proper procedure.
Several weeks ago, Robert Walker, owner of
the Uintah Theatre, Fruita, Colo., won a
promise of aid from Rep. Wayne N. Aspinall
of the fourth Colorado district, since reelected.
But when Aspinall heard no other
exhibitor complaints, he told Walker he might
change his mind. Walker immediately passed
the news along to other exhibitors in the
district.
The outcome was a meeting of 23 exhibitors
with Aspinall shortly before election at Grand
Junction, Many of the exhibitors came long
distances. They supplied Aspinall with facts
and figures, and one exhibitor, M. W. Giesking
of Collbran, showed a sheriff's summons
backed by a court order that could close his
theatre for non-payment of taxes.
Aspinall was impressed. He said he had information
for which he had been waiting, and
asked for financial affidavits.
"If this tax means the closing of theatres,"
he said, "you're going to see this tax taken
off. It's as simple as that. This is relief
which I think you should have, because one of
the integral parts of our civilization—motion
picture entertainment—is going out the
window."
Colonel Cole and McGee have commented
that the meeting with Aspinall emphasizes
something they have constantly recommended
—that the surest way to obtain a commitment
of a vote for repeal is for a group of
exhibitors to meet with their congressman
and present their individual experiences.
They said that the method is not only convincing
to the congressman, but the presence
of a number of exhibitors at the time he
makes his pledge prevents any misunderstanding
in the future.
"We strongly urge once more," they said,
"that this method be followed by all tax campaign
committees."
Film Industry Firms Total
14,900 First Quarter
WASHINGTON—The number of firms in
all branches of the film industry remained
at 14,900 in the first quarter of 1952. There
were the same number in the industry in
both the third and fourth quarter of 1951.
During the first quarter of this year 300
new firms entered the film industry, but
these were exactly balanced by 300 firms
going out of business.
Movietone News, No. 90. Leathernecks in bif
fight for Korean hill; Boston battles big pier bloi
British jet liner crashes at Rome; fires menocil
forests in east; Vyvyon Donner's fashions in wot
football—Georgia Tech trips Duke, 28-7; Michig.
State tops Purdue, 14-7.
News of the Day, No. 220: UN and Reds lock
deadly see-saw battle; coronation preview; Bomgreets
duchess; police perform for Egypt's strongmo
Michigon State defeats Purdue; UCLA-Coliforni Vj
Georgia Tech swamps Duke.
Paramount News, No. 23: Coronation preparotif
in England; with Uncle Sam's marines in Korea; ofte
moth tension behind prison bars; Menard prison
Illinois; Ohio State penitentiary in Columbus; Michigc;
State-Purdue; Texas U. -Southern Methodist in Austi
Tex.
Universol News, No. 410: Russians block U.S. tanli
in new Berlin threot; mail to troops; Britain's cro»|
jewels; French plone crash; Mr. Canada setecte
Georgio Tech-Duke, 28-7; "I'ole—topping Dortmoutj
21-7; Michigan State-Purdue, 14-7; mummers parad'
Warner Pathc News, No. 25: Ohio prison ric
Britain plans coronation; Egypt strongman revje^j ^*!
troops; seal hunt on island off Australia; L(
Angeles—oround-the-clock fashions; UCLA trounci
California; Georgia Tech whips Duke.
Movietone News, No. 91; Eisenhower elected
landslide!
News of the Day, No. 221: Presidential electic
special.
Paramount News, No. 24; Election special—ago
victory for Eisenhower.
Universal News, No. 411; Ike's landslide.
Warner Pathe News, No. 26: Ike wins
•
American Newsreel, No. 540: Historic Boston (a
other in the series of American cities in color); U. •
coast guard cutter goes the farthest north any shii
has ever been; raging fire drives 400 families fro
their homes in East St. Louis, III.; lucky winners c'
radio quiz show see Paris, with all expenses pai('
world's largest private collection of African art e:i
hibited in New York; hoir-raising battle betwet-
American Sabre jets and Russian-built Migs in Korei;
Telenews Digest, No. 45A; Presidential compaicj
ends; Africa—films of disputed Morocco airbase.
.
latest test for RCAF fliers; Ann Arbor-Illinois upse-j l
Michigan.
|
Telenews Digest, No. 45B: GOP londslide: histor;
day of decision.
]
J
ff
COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING
PICTURES ARE NOW AVAILABLE IN
OUR EXCHANGES FOR SCREENING
STANLEY KRAMER'S Production of
REX HARRISON • LILLI PALMER
.THE FOUR POSTER
Screen Play by ALLAN SCOTT' Directed by IRVING REIS- Based on the Play by JAN de HARTOG
Music composed and directed by DIMITRI TIOMKIN
Associate Producer - ALLAN SCOTT
General Release: Januory
starring
THE PATHFINDER
Color
by TECHNICOLOR
GEORGE MONTGOMERY
with Helena Carter
Screen Play by ROBERT E. KENT • Based on the novel by JAMES FENIMORE COOPER
Produced by SAM KATZMAN • Directed by SIDNEY SALKOW
General Release. Jonuory
TARGET HONG KONG
with
Richard Denning • Nancy Gates • Richard Loo • Soo Yong
story and Screen Play by HERBERT PURDUM
Produced by WALLACE MacDONALD • Directed by FRED F. SEARS
Generot Release; February
LAST OF THE COMANCHES
Color
by TECHNICOLOR
starring
BRODERICK CRAWFORD BARBARA HALE
Johnny Stewart * Lloyd Bridges with Mickey shaughnessy
Written for the screen by KENNETH GAMET
Produced by BUDDY ADLER • Directed by ANDRE DeTOTH
General Release: February
Gerald
INVASION U.S. A.
Mohr
starring
Peggie Castle
Dan O'Herlihy
Screenplay by ROBERT SMITH • Produced by ALBERT ZUGSMITH and ROBERT SMITH
Directed by ALFRED E. GREEN
AN AMERICAN PICTURES PRODUCTION
General Release: December
GENE AUTRY ^nd champion
.WINNING OF THE WEST
with Gail Davis • Richard Crane • Robert Livingston and SMILEY BURNETTI
story and Screen Play by NORMAN S. HALL • Produced by ARMAND SCHAEFER
Directed by GEORGE ARCHAINBAUD A GENE AUTRY PRODUCTION
'
General Release: Januc
22 BOXOFFICE :: November 15, 195:-]J ^"**«

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Two New Companies Formed
To Produce Independently
Shaping up as somewhat out of routine
were two virtually concurrent announcements
relating to new independent filmmaking enterprises.
Television's "Time for Beany," a popular
entry for the moppet trade, is due for fulllength
theatrical film treatment under terms
of a commitment signed by Bob Clampitt, the
"Beany" impresario, and M. L. Gunzburg's
Natural Vision Corp., the three-dimension
company. Clampitt, utilizing the puppet
characters of "Beany" and his pal "Cecil,
the Sea-Sick Sea Serpent," plans to begin
camera work before the end of the year from
his own original screenplay.
At the same time, came word from Paris
that Jules Buck, who recently resigned as a
20th Century-Fox producer, has formed G-B
Productions in association with David and
M. A. Getz to film a minimum of two features
within the next six months. The kickoff
subject, from a screenplay by Jo Eisinger,
will be "Von Luckner, the Sea Devil," a
marine drama based on the World War I
exploits of Count Felix Von Luckner, the sea
raider who wreaked havoc upon Allied shipping
without taking a single Allied life. The
picture will be directed by Robert Siodmak.
and G-B, which is financing its own films,
will negotiate western hemisphere distribution
for this and additional upcoming product.
Lippert Has Six New Films
Ready for Distribution
Off to a flying start on a 1952-53 schedule
whereby President Robert L. Lippert of Lippert
Pictures is aiming to supply 20 releases
annually to his franchise holders throughout
the U.S., the company now has six pictures
By
IVAN SPEAR
ready for distribution, three in editing stages
and four others in preparation for camera
starts before the end of the year.
Awaiting release are "Scotland Yard Inspector,"
"Tromba, the Tiger Man." "Mr.
Walkie-Talkie," "Gambler and the Lady" and
a reissue combination, "Great White Hunter"
and "Captain Kidd."
In the cutting rooms are "I'll Get You,"
with George Raft; "The Tall Texan," starring
Lloyd Bridges, and "Bad Blonde," featuring
Barbara Payton. Due for the sound
stages are "Carib." another Raft starrer;
"Spaceways," with Howard Duff; "Project X"
and "Hangtown."
'Billy Budd' to Be Made
At Paramount as 'Slot'
Herman Melville's sea classic, "Billy Budd,"
which received Broadway stage treatment a
season or two back, has been added to Paramount's
upcoming slate as a modernized adventure
yarn backgrounded against American
naval action off the Solomons during World
War II. Bernard Smith will produce under
the tag of "The Slot," and Julius J. Epstein
has been set to write the screenplay ... An
early-January starting date has been arranged
for the film version of F. Hugh Herbert's
stage hit, "The Moon Is Blue," which
will be co-produced by Herbert and Otto
Preminger. The latter will direct. Of interest
is the fact that the independent venture
will be lensed simultaneously in both
English and German versions—^David Niven
starring in the former, Johannes Heesters, a
E^iropean actor, in the latter . . . Producer
Sidney Harmon tagged Irving Lerner to direct
his independent opus, "Man Crazy" . .
Replacing Roy Baker, who was forced out of
the assignment by illness, Henry Hathaway
will direct 20th Century-Fox's "White Witch
M-G-M TRADE SHOW -NOV. 21st

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^'Ol; fSouth Carolina. IjolnR hold in Charlott*.
iMakUiK ihf trek wire RmI Cameron, William
irSeSi iLundlgan. Chill Wills. Alice KeUey. Uiura
Elliott, Kathleen Crowley and wrltcr.s Robert
Hardy Andrews and DouKla.s Morrow.
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Yornall Succeeds Herzog
As Cinecolor President
A major e.xeculivc maimupment chaiiKe was
kindcrROiie at Cinecolor with the election of
W. R. Yarnall as president and general manaiier
to .succeed Karl HerzoR. who re.signed
ifter .six years with the company. Yarnell is
vice-pre.sldent of the Donner Corp., eastern
iinanclal firm which controls the color proc-
'
.sing organization.
pcr.sonnci shifts approved by the
binecolor board included the naming of O. W.
Murray as vice-president and assi.stant gen-
•ral sales manager, and H. B. Brueggemann
lis technical director. James S. Burkett, veteran
of the production and distribution fields.
!-ecently assumed the position of general
iales
chief.
I
Herzog. who did not immediately disclose
^'* future plans, also relinquished the posts
l)f president and director of the Cinecolor
Realty Corp. and chairman and director of
Inecolor (G. B.i Ltd., London.
Mata Hori' to Be Remade,
^tarring Yvonne DeCorlo
It'll be Yvonne DeCarlo as "Mata Hari" in
k: e newest projected film version of the career
&f the noted World War I spy, last made by
kiGM in 1932 as a Greta Garbo starrer. The
new project will be made by Matteo Rovere,
ttalian producer, in Technicolor, utilizing
Italian, African and Hollywood locations . .
Stephen McNally and Julia Adams will be the
po-stars of Universal-International's upcoming
Technicolor actioner, "Apache Landing"
Borrowed from MGM, Howard Keel will
ippear as Wild Bill Hickok in Warners'
Calamity Jane," starring Doris Day
Uso via the loanout route, Barbara Bates
wings over from 20th Century-Fox to handle
he romantic femme lead in Paramount's new
Jean Martin-Jerry Lewis starrer. "The
baddy."
allied Artists Extends
jValter Wanger Pact
Allied Artists and Walter Wanger have
nked a new commitment extending the conract
whereby Wanger joined the company as
a year ago. To date the unit has
lompleted four pictures—"Aladdin and His
'-amp" and "Battle Zone," which have been
leleased, and "Fort Vengeance" and "Kansas
I'aclflc."
1
First film under his new deal will be "Hajji
l^aba." a story of Persia at the turn of the
9th century, from the novel by James Morier.
Camera work is slated to start early next
pring.
Sreer Garson to Chicago
ror Allied Convention
the invitation of Allied States Ass'n,
preer Garson w^ill be the guest of honor and
speaker at the exhibitors association's anual
convention, to be held beginning Wednesay
(19) in Chicago. The MGM actress will
aJii
rili
peak to the 1,500 wives of Allied members at
to
Will I luncheon and, on the same evening, will
tie**! ddress the conventioneers at a banquet.
Solon Lauds Studios on Red Policing
WASHINGTON— Hollywood on the whole
ha.s done an excellent job of Retting rid of
Its Communlstd, and the Houiu- Un-American
Activities Committee will devote considerably
less time to the film capital next year, according
to Harold H. Vclde (R.. 111.), who
Is slated to be chairman of the committee
In the next Congresn.
Velde. at the opening of two-day Hollywood-Red
hearings on Wedne.sday '12), .said
he plans to "minimize" the Hollywood side
of the commlttee'.s work In favor of more
Important Investigations. Probably, he said,
there are still some Communl.sUs In Hollywood,
but Indicated he felt the industry was
fair lady is, in fact, a theatre-goer and a con
sumer. As a consumer, she is vitally interested
in better things that contribute to better Hying.
And that's why she watches Alexander movieads
.
to buy
iust loves all of those pretty things
Smart showmen screen
Alexander ads because
they know the facts about women: . . . Fastidious
women, women of distinction and, in fact,
the women of the world oppreciate the care,
policing lt«eir well acaliut tiMM tew
WItnMs during the flrxt di> .nng at
hi* own requmt wa. Abe Bn: 'lor of
the Broadway mualrul "Guys ui.U L>j1I*." and
a number of radio and televUlon «how» The
comedian iiald thai, although he had aiuwcialcd
with many left-wlngem both In Hollywood
and New York, hr prided hlm.vlf on
never having taken "the final ^t^p '
of membcmhlp
In the CommunLit party He aUo
denied ever having paid dua.i. an chanted by
an earlier wltncM.
Burrows did acknowledge that he might
have been considered a CommunUt because
he hod entertained and contributed to Red
front organizations and causes.
3ne 6 loveiu .
Ane A
enaaaeu
SHE WATCHES ALEXANDER
the
MOVIE-ADS!
quality and the "know-how" that ore inherent
in the Alexander approach Production quolity
that has evolved through more thon thirty
years of experience and progress in theatre
screen advertising; the kind of experience thot
mokes a girl sit up and take notice' .
Pre
cision processing in Alexander's own laboratories
that achieves the most exacting contrast-control
to please milady's eyesight! . . . High fidelity
sound 10 Mile doesn't hove to whip out h«r tar
trumpet to heor the story.
Display Alexander movie-ads. She'll love you for it!
NEW YORK • DALLAS * HOLLYWOOD
•
Write Today lor Full Details-
COLORADO SPRINGS
DETROIT " CHICAGO " SAN FRANCISCO
oxomcE November 15, 1952 25

.
ADDS
:
LETTERS
For United and Alert
To BOXOFFICE:
Exhibitor Front
Unless all Independent theatre owners
unite and become extremely alert, the film
distributors who are well organized and alert
are going to move in and practically run your
theatre for you.
All we have to do is refer occasionally to
the consent decree and have a good lawyer
represent us.
You are now being policed by a super
organization called Wilmark, blind-checking
you constantly and using a national average
for drive-in theatres, which they claim is the
national average per car. They are operating
over state lines and should be regulated by
our federal officials, because it is nothing
less than espionage of your business by an
outside agent who has nothing to do with
the film company you do business with. You
do not know who, or how many people, are
told your grosses daily.
If the film company wants to check their
percentage feature, they should check you
on your front by a duly identified agent or
employee and, in this manner, your gross will
have some semblance of secrecy. They will
know how many passes are issued for the
engagement and will not count your car or
your employees or yourself every time you
enter your theatre or drive-in.
Paramount now is telling you that you can
have only two per cent passes. However, all
successful theatres issue passes for good
public relations and for other reasons and
no sensible exhibitor is going to give passes,
unless it helps his business, and Paramount,
certainly, will cash in on this business, just
as much as will the exhibitor.
Allied was doing a wonderful job of keeping
the distributors from hurting the weak
ones in our business, and some of the strong
ones, too, but Allied seems to have "gone
weak" lately.
Let's all get together nationally and see
if we cannot go to our distributors and work
out something for the real benefit of the
whole industry and stop trying to cut each
others' throats. We certainly have enough
brains in our industry to do things right.
Marrero Drive-In Theatre
Marrero, La.
WILLIAM SHIELL, JR.
Sign Sybil Thomdike
LONDON—Dame Sybil Thomdike has been
signed by S. P. Eagle, producer, to portray
Queen Victoria in "Melba," Technicolor musical
film biography of Dame Nellie Melba, in
which Patrice Munsel will have the title role.
Arveson Gets First Prize
In 'Carbine' Contest
NEW YORK—Arthur Arveson, manager
the Paramount Theatre, Anderson, Ind.,
the winner of first prize in the "Cai
Williams" Promotion of the Month Cent
run by MGM. He will receive $500.
Other winners were: Second, Lou Cohe
manager, and Norm Levinson, assistai
Loew's Poll, Hartford, $250: third, Ike Hoi
Stuart Theatre, Lincoln, Neb., $50.
Others who will receive awards of $50 etu
are: William Hastings, RKO Orpheum, De:
ver; Henry Sommers, Durwood, Leavenwort
Kas.; Matt Saunders, Poll, Bridgeport, ai
Max Cooper. Skouras Glen Cove, Gle:
cove, L. I.
Judges were: Chester Friedman, editor
the Showmandiser section of BOXOFFICI
Walter Brooks, editor of the Managers Rom
Table section of Motion Picture Herald, ai
Tom Kennedy, editor of Showmen's Tra^
Review.
'Stars and Stripes' Dated
For Christmas Openings
NEW YORK—"The Stars and Stripes Ffl
ever." 20th-Fox Technicolor film based on tl:
career of John Philip Sousa. will be t!i
Christmas attraction of the company.
;
Lichtman, director of distribution, said the'
will be a premiere in Washington whe,
Sousa became famous as leader of the U.'
marine band, and other showings are plannij
in military stations.
INTRODUCING THE... ^
• ELIMINATION"OH BLACK MASKING
MAGNITUDE TO THE PICTURE.
• SPECIALLY DESIGNED WINGS GIVE A
NEW DIMENSIONAL EFFECT.
• SURROUNDING LIGHT AREA IMPROVES
THE ILLUSION OF DEPTH.
• NO PERFORATIONS FOR PERFECT
VISION FROM EVERY SEAT.
• CUSTOM MADE AND INSTALLED
EVERY SITUATION.
IN
i;0" inoinc sun
MANUFACTURED BY
B. F. SHEARER COMPANY
3318 SECOND AVE., SEATTLE 1, WASHINGTON
OFFICES IN LOS ANGELES • SAN FRANCISCO • PORTLAND
EXPORT DISTRIBUTO*; fllAZE* t HANSEN ITD., 361 ClAY STREET, SAN FRANCISCO • CANADA: DOMINION SOUND EQUIPMENT ITD.
26
BOXOFFICE :: November 15. 19S;

Prize
BOXOFFICE
BAROMETER
Thu chort record* the performance of current oKrachont in the opening week of their tint rum in
the 20 key citiet checked Picture! with fewer than ti»e engagcmentt ore not lifted Ai new runt
ore reported, rotingt ore added and a
J
Cove,
i
130 100 100 100 120 80 90 no 100 110 no

:
I
UA Renews Bank Pact
To Aid Its Producers
NEW YORK—United Artists has greatly
increased its prestige in the independent distribution
field through an agreement just
reached with the Chemical Bank & Trust Co.
This provides that producers releasing through
UA may receive first-money loans from the
bank under certain conditions.
UA can continue, as in the past, to recommend
that the bank give financial assistance
to producers which will utilize its distribution
facilities. But that is far from the whole story.
Independent producers seeking financing
directly from the bank will be referred to UA
for appraisals of their product. If UA recom-
HA6 IN'
WIRE
WRITE
PHONE
A WINNER!
The Pix
For You
In 'ST
. YtimO^Ka.- HALLMARK BLDG., WILMINGTON. OHIO
• EVEHLY HILLS • CHICAGO . CLIVILAND . TO«ONTO
MiXICO CITY • AUCKLAND . SYDNIY . SINGAWH
HONGKONG • CALCUTTA . KAHACHI • CAIRO • ATHENS
ItOME • fAKIS • LONDON - • AMSTEKDAM . STOCKHOLM
mends that it be given consideration, the
bank will then negotiate directly with the producers.
In other words, the bank will place
considerable reliance on UA judgment.
The agreement became known when Arthur
B. Krim, UA president, said an agreement had
been reached with Chemical calling for the
primary financing of the pictures, and that
plans called for their release late in 1953
and in 1954. It was closed by Robert S. Benjamin,
Seymour M. Peyser and Krim for UA
and by Edward Van Pelt and Milton Gettinger
for the bank.
Van Pelt said Monday (10) that Chemical
has had a "very happy association" with UA
and called the agreement an "endorsement"
by the bank of UA operations. He said that
last year Chemical financed ten pictures for
UA release.
In the past, the bank has been asked to
pass on money package deals. It will now
lessen its labors considerably by referring
such requests to UA.
Several years ago, Gradwell Sears realized
the importance of encouraging independent
production by aiding with financing and tried
to discover sources of supply. Now UA is succeeding
in finding financing and, in addition,
has gained additional control over production.
The agreement has no effect on or relationship
to a revolving fund of $2,000,000 supplied
by the Heller Co. of Chicago, UA said, but
insures additional funds for independent production
and encourages independent producer
distribution tieups with UA.
No information was furnished by either
UA or Chemical as to the amount of money
involved in the ten-picture agreement.
At about the same time that UA and Chemical
reached agreement, UA Pictures Corp.
was incorporated at Albany, N. Y. That also
is a separate proposition, set up to handle
payment of salaries to stars engaged in Anglo-
American production.
'Plymouth' to Have
400 Holiday Dales
NEW YORK — "Plymouth Adventure"
scheduled for approximately 400 Thanksgi
ing week openings, a record for MOM.
opened at the Radio City Music Hall Nover
ber 13.
An elaborate promotion campaign, in a
dition to a heavy newspaper advertisi]
schedule, is being staged, according to Ho'
ard Dietz,
vice-president and director of a1
vertising, publicity and exploitation.
A tour of a replica of the Mayflower h
been set up with Elliott Foreman of D:
Terrell's exploitation staff in charge. Caij
Volney Phifer will go on the road with tj
model, which is 17 feet long, 12^2 feet hi||
and 3' 2 feet wide. Girls in Pilgrim costum
will act as "hostesses" and a "facts bookie'
will be passed out to all comers.
Four trailers will be used. One will be i
teaser with an opening flash announceme)]
another a teaser with action and stoi]
scenes, and a third on the star cast. Ti
fourth will be the regular trailer.
;
Two showings are scheduled for the C!
Colony Theatre at Plymouth, Mass., one il
invitational for members of the Mayflow.
society, the Plymouth Chamber of Commerl
and New England notables, and the other
formal premiere.
New Cycloramic Screen
To Bow at TESMA Show
CHICAGO—The new dimensional Star)
Cycloramic screen will be displayed by ti'
B. F. Shearer Co. at the TESMA-TEDA trai
show in Chicago November 15-19. This
the latest model of the screen first placi
on the market three years ago by the coci
pany. According to T. L. Shearer, vice-pres
dent, and B. F. Shearer jr., manager of tl'
screen department, who will be at the sho'
the new screen has especially designed su,
rounding wings which pick up the reflectd
light. This serves to eliminate the hard-O)
the-eyes contrast of black masking again;
the white screen surface, the company ai,
nounced, creating a new dimensional effec|
"s live 1
lis
For
YOUR
BOXOFFICE
EngiaTvd by
Qur excluBiT*
procaaa on lucite
to youz
ipffcilicatieai.
LAMOLITE
7-,z THtATK
chiioren':J3='20'
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilities assure
OVERNIGHT service (rom coast to coajt.
Plaetic Siyns Engraved lor th« Entire Theatre
Send lor Folder *Pat pend
Edgar S.
Bowman
S82 Sixth Avenue New York 10. N. Y
Arlan Pictures to Handle
Davis Foreign Features
NE-W YORK—Harold Wiesenthal, president
of Arlan Pictures, and Ben Goldberg have
closed a deal with Arthur Davis to act as
exclusive sales representatives for ten pictures
which Davis imported from Italy,
France and Sweden. The distributors, who
have opened office at 511 Fifth Ave., will
sell both 35mm and sub-standard guage
rights.
Three of the Davis imports have already
played in New York. They are: "Beauty and
the Devil," which played the Little Carnegie;
"Father's Dilemma," which played the World,
and "Caged Women," Swedish film which
played the Squire.
The seven other French and Italian pictures
being prepared for U.S. showings are: "The
Seven Capital Sins," starring Michele Morgan,
Gerard Philipe and Francoise Rosay; "Ramuntchn,"
starring Louis Jouvet: "Malou of
Paris," with Madeleine LeBeau; "The Bad
Woman," starring Vivian Romance; "Hello.
Elephant," starring Vittorio De Sica and
Sabii; "Sextette" and "The Gang."
NEXT ON THE fROCRAM
Ik MODCBN
THEATRE
BUYER'S
fCTORY
CEFERENCF
SECTION
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s
*iiin
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"Willi
\k s
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28 BOXOFFICE :: November 15, 196;
PillCEs

j
Most
I
merchandise
I
I
I
I
logical
!
money,
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Avsocialc Editor
mm^/1
SECTION
liZUlUlKlMJm
lers.
starcK'
Screei
lEDsioni!
3jm^eadure
I
One of the current digest maKa-
'ilnes carries a story on how a candy
,»alesKirl Increased her popularity
with store customers and increased
her volume of sales.
sali-sgirls heap the welKhing
scale haphazardly, and more often
than not. have to remove excess
from the bag to obtain
the accurate weight.
This cutie purposely underweighed
the merchandise so that before com-
pitting the transaction, she had to
i
add candy to the bag. The psychoreaction
of the customer was
!that he was getting more for his
making the salesgirl a favorite
on future purchases.
How docs this affect merchandis-
'" theatres? Seems like if pop-
MA-TED' l'"*
•1'^"''" ''•'*^* were left with an inch of
15-lS
'*•' °' space near the top while they
een fct n
!w"e warming, and the concession
I'obrfc
taier, *•:
,glrl added an extra scoop just before
handing it to the customer, the
mnssef
same might apply.
beattl;!:
iip
the ri
ite tilt fc
maste '-
le
toBSi'
Ijdesifli;-
itnsiocai-
EAUE
yytK
ICTION
If it works on candy or popcorn
sales, the same logic will app'.y to the
theatre's screen program. When
theatres have a program where the
feature film is not long, a cartoon
or short subject is added to the bill.
When the feature is long, the short
is omitted—and invariably we, and
no doubt the paying customers, get
the impression of being cheated.
Next time you add a cartoon to
the show because you need extra time
to fill in the schedule, listen to the
murmur of approval from your audience.
Then ponder what the cost of
the extra subject is worth in terms
of goodwill that makes regular customers
out of occasional patrons.
Exhibitors, of course, can raise the
objection that a cartoon on every
show might involve additional expense
for booth overtime. On that
one, they would have to decide
whether the cost can be appraised,
dollar-wise, in comparison to the
disappointment to EVERY patron
when a cartoon is not shown.
The theatre fights for patronage
today. Once the patron parts with
his dough, he's apt to return more
often if he gets full measure.
—Chester Friedman
BOXOFFICE Showmandiser Nov. 15, 1952
Newsboy Preview Rates
As Smart Promotion
Thirls ll«>s IslM-r. I*iill S

, J^
Max Lofton, Terte Haute,
_ I
Tabloids and Tieups
Give Exira Impetus
A Barnum Type St)OWman To Local Selling
Every time he pauses for breath between
promotions, Max Lofton, manager of the
Idaho Theatre, Terre
Haute, Ind., takes time
out to report hi.s latest
tieups to the Showmandlser
section.
Lofton got off a twopage
letter last week
_j=pc to bring readers of this
'
JF section up to date on
y^^^^^^jP^^ his latest activities.
Recently he concluded
^^^^^TK^^^^
^^^^^vB^^^^ the yo-yo cham-
^^I^HI^^H^H pionships on the Idaho
stage. It was the third
Max Lofton year in succession the
tournament was held in the theatre and in
addition to the goodwill engendered, the contest
was well publicized in the press and rated
a photo in the Terre Haute Tribune-Star
roto section.
For Halloween, Lofton promoted a barrel
of prizes and gave cash awards to winners
of a costume contest at the Saturday kid
show. A big turkey and chicken giveaway
is slated as a pre-Thanksgiving promotion.
For Christmas, some lucky patron is slated
to win a television set.
BIKE-POPCORN DEAL
A merchant tied in for theatre advertising
and will award a de luxe bicycle to some
youngster who saves tickets found in the
popcorn boxes at the theatre. In January, a
sewing instruction demonstration is on tap
for the women and the sponsoring firm will
award an electric sewing machine as door
prize.
Lofton doesn't neglect to promote things
for his current screen attractions, either.
For "The Greatest Show on Earth" he promoted
fresh roasted peanuts for every theatre
patron and had a clown dispensing cotton
candy and souvenirs in the lobby.
The Lofton family is noted around town
for their peculiar showmanship flair. Three
scooters used for transportation had always
identified the Plying Loftons as they tended
their daily chores. Nowadays, they are identified
because they use an Austin coupe, an
Austin sports roadster and a Bantam special
coupe. The Loftons get around en masse
and there is a local parade every time they
pass. Signs on the vehicles plug the Idaho
attractions regularly.
$400 TIEUP FOR 40c REFUND
A 40-cent refund offered to a patron whom
Lofton suspected of being a checker recently
resulted in a $400 advertising contract for
the theatre. The well-dressed stranger Lofton
spotted in the rear of the theatre one night
may well have been a checker except that
when he approached and told the manager
he had .seen the feature, the gentleman
demurred when Lofton offered a refund.
The stranger admitted he had been dumb
in walkint; in without observing the title of
the picture. Lofton insisted he would prefer
to have the gentleman come in on a night
when he could enjoy a show. That was when
the stranger Introduced himself as the president
of the Terre Haute Ice, Fuel and Stor-
age Co. and asked Lofton to put him down
a a sponsor of the Kiddy matinee for one
year at $400.
The Idaho manager carries a bunch of unusual
business cards in his pocket. Tlie card
bears a likeness of Lofton and the following
message: "This old world would be much better
off if people were just a little more
thoughtful of each other. Your time on the
parking meter had expired, so I dropped a
coin in for your convenience." There is a
signature and a postscript advising the holder
he will be admitted at the Idaho Theatre
upon presentation of the card and 10 cents.
Dashing around town as he does, Lofton
finds frequent opportunity to exchange a
few pennies and leave the cards where they
can do the most good in making new friends
and pa.rons for the theatre.
Preholiday Promotions
Slated by Lenn Lazar
Special preholiday activities promoted by
Lenn Lazar. manager of the Ritz Theatre.
Tiffin. Ohio, include a football rally, two
giveaways and a cooking school.
The Blue and Gold staff of the local high
school is sponsoring a benefit during November.
The school superintendent okayed the
distribution of special heralds in classrooms.
A similar tieup was made with the head of
the Tiffin parochial schools.
For Saturday business boosting, 30 pair of
Buster Brown shoes will be given away to
lucky ticket holders. One merchant is sponsoring
a pre-Christmas car giveaway and a
cooking school.
Melody Drive-In Week
"Hife
[HOMuwi KiFinED Mttomi - mmns) it thou who Hrt mt lui fw rw lust
FREE!
30

I
Vernon
I
, led
Li
, sions
. . I'm
D
Newspaper Promotion
Sells 'Sudden Fear'
In Omaha Run
Fiadlo .sUilloii KOIL In Omaha. Ncb., spon-
:.(1 u letter- writliiB contest on three dally
iinanis. as a tie-In with the BrandoLs Their,
ii week prior to the opening of "Sudden
ir.ii Larry Caplane, manager, promoted
the deal, with a Benru.s wrist watch as first
prlw.
The Sound.scrlber distributor mailed out
250 recording disks to Omaha residents, each
valid for an admission to the Brandels. The
(ompany reimbursed the theatre for the adat
regular bo.\office scale, and dean
entire window to posters advertising
:ihe film and theatre playdates.
i A trailer announcing programs dealing with
nnystery stories on station KBON gave "Sud-
'den Fear" a total of 36 20-second spot plugs
dally for three days in advance and three
days of the engagement.
Caplane promoted three downtown fashion
windows and two displays in music shops.
The short subject. "Your Doctor." billed on
the same program, received heavy support at
the boxoffice from members of the medical
profession as a result of a mailing piece sent
to members of the County Medical society,
prhe organization displayed six one-sheets ad-
Ivertlsing the short subject in the Medical
lArts building.
Huge Banner on Marquee
For 'Show' in Ontario
Naa Robinson, manager of the Roxy Theaitre.
Port Stanley. Ont.. Canada, covered the
^Imarquee attraction sign with a huge banner
spelling out the title of the coming film. "The
Greatest Show on Earth." The theatre staff
Ihelped to create advance word-of-mouth adkertising
for the picture by donning circus
costumes a week prior to opening.
A local merchant donated boxes of candy
and fruit for distribution to children attending
the opening day matinee.
Malone. manager of the Voge Theatre,
hA.
ist Chicago. Ind.. provoked excitement and
advance word-of-moulh publicity for "The
loreatest Show on Earth" with a street ballyhoo
of a man dressed as a tramp. The fellow
fllsplayed a sign. "I'm no bum . hangng
around for 'The Greatest Show' on Earth'
jto open, etc." Malone arranged to have the
itramp "arrested," with attendant publicity in
|the local press.
)p II iHeralds With Luck
,
Hudson, manager of the Capitol
ilQCc rrheatre. St. Catherine. Ont.. used a lucky
pumber circular to exploit "Invitation." One
•thousand invitations were numbered in sequence,
and recipients had to visit the theatre
|to match their number against a list posted
lin the lobby. Matching numbers entitled the
\holder to free admission.
^Itt
niisicli*'
Monkeyshines in Ohio
When the new chimpanzee star of U-I
visited Mansfield. Ohio, for "Bonzo Goes to
College." Al Dennis, manager of the Madison
rheatre. advertised his personal appearances
through lobby displays and newspaper ads.
, lit jBOXOFFICE Showmiandiser : : Nov. 15, 1952
NUGGETS
Ben Turcman. manaKcr of the Rujuiell.
Maysvillc. Ky.. launched a Country Store
night as a weekly Friday promotion to attract
extr.i business. Ten duffle bngs of
groceries and a 20-pound ham arc NuppUrd
by a neighborhood merchant a.s u Klvrawuv
to members of the audience. A folk bond
Is presented on the stage with the Kiveaway.
William Rush, manager of the Lyric. Cincinnati,
hung Japanese lanterns un'.; tinkle
bells around the lobby to put acravi the background
theme of "Back at the Front." Parasols
were also u.«ed as part of the decorative
scheme.
For "Singln" In the Rain." Jack Knight,
manager of the Capitol Theatre. Welland.
Ont.. got the local disk Jockey to keep plugging
songs from the picture, with numerous mentions
for the playdates.
Arnold Kir.sch. manager of the De Luxe
In the Bronx. N. Y.. has completed arrangements
to run a merchants Yuletlde greeting
trailer for ten days prior to Christmas. The
stunt is a straight advertising promotion
aimed at giving the theatre income a boost
during what is normally a slack period.
Hallmark President
Campaigns for 'Mom'
Kroger Babb. president of Hallmark Productions,
went to Honolulu recently to personally
supervise the campaign for "Mom
and Dad" at the King Theatre there.
Babb created a citywide stir with a series of
classified ads. and introduced the first mailing
to rural boxholders in local history. He
had the scattered population of the Island
phoning the theatre to learn what was
going on.
Babb suggested to Jerry Cline. manager of
the King, that half the window cards advertising
the picture be posted upside down.
Radio announcements advised people to stay
home unless they wanted to be trampled on
in the crush to get into the theatre.
The picture broke 19-year-old opening week
records of the Royal Amu.sement Co. at
Honolulu. Lineups at the 8 a. m. and 2 p. m.
matinees at the King caused sidewalk traffic
jams and the police insisted that extra performances
be given. The film moved to the
Honolulu International Theatre for a third
week.
— 261--
Duluih Manager Keeps
Theatre Exploitation
At Head oi Schedule
Ever .since Richard Emp«'y a*»umecan
Legion, the past gave the use of lu loiivcntlon
locomotive for a street ballyhoo
large banners announcing the theatre playdales.
Two Arthur Murray dance Instructors Interpreted
Hawaiian dance.s agalast a background
of palms In the theatre lobby to stimulate
advance Interest In "Big Jim McLaln."
The dance studio distributed complimentary
le.sson coupons to 3.000 adults attending the
Granada during the run of this picture.
Empey tied up with six photographers (or
special window displays.
When he played "Jumping Jacks." Empey
mailed courtesy passes to the parents of local
.servicemen In airborne divisions of the armed
services. A parachute rigger gave demonslratioas
in the lobby of how to pack a parachute,
and an exhibit of combat equipment
was displayed In the lobby through the cooperation
of recruiting officers.
During the playdates. the army provided one
of the new type Snorkel Jeeps for street
ballyhoo. Several other army vehicles were
posted with theatre signs, and the recruiting
department arranged for radio .spwts plugging
the theatre dates.
Empey suspended nine-foot standees of
Martin and Lewis from the roof of the building,
attached to a parachute.
Contest in Newspaper
Stimulates 'Aifair'
T Wilkiiis. manager of the Gaumont Cinema,
Manchester. England, concentrated on
newspaper tieups to draw attention to "Affair
in Trinidad." In a competition arranged
by the South Manchester Weekly, readers
were invited to submit as many titles of previous
Rita Hayworth films as possible, connecting
them in a manner that would make
up a short story.
The North Cheshire Echo ran a contest
asking for letters on the value of black-andwhite
films as compared to Technicolor, with
emphasis on "Affair in Trinidad" which is
in black-and-white, and the District Courier's
contest awarded prizes for those guessing
nearest the star's exact measurements.
Discount Rate Is Given
To Readers of Program
Oil the back page of the weekly program
distributed at the Hillcrest Drive-In. Statesville.
N. C. Manager Jack Pardue offers a
reward to patrons who read fine print. In
six-point type is this message: "Do you read
small print? If you do. and read this, you
can save 25 cents toward your next admission
to the Hillcrest by turning this program In
at the boxoffice during the next seven days."
:••
31

!;
j
I
t,
i
ii
The ABCs of a
Successful Showman
Check Yourself Against Guide Prepared by Dan Krendel, FPC District Manage^Jfroifii
Do you know the ABCs of a successful
showman—from the promotional, operational,
advertising, merchandising and customer
relations standpoint?
Dan Krendel, Ontario B-district manager
for Famous Players Canadian Corp., asks his
managers this question in a new series of
twice-monthly bulletins he prepares, and
adds: "Maybe you do, and maybe you don't
know. Just check yourself against these
ABCs of show business."
Krendel's admonition would be beneficial
to all showmen who realize the danger of
lo. ing sight of the basic facts and objectives
of their business in daily routine. Here are
Krendel's ABCs:
A—Are you alert? Any business man, especially
a man in the fast-paced, highly competitive
field of theatre operation must be
ever on the alert for new ways to entice
customers into his theatre . . alert to new
.
advertising methods . . . alert to new merchandising
promotions.
B—Are you a good boss? A theatre, and
the personnel of a theatre are just as good—
and not a mite better—than the man who
gives the orders. A good boss runs a successful
theatre. A man who doesn't know
how to be a good boss is practically out of
the business before he starts.
C—Do you have a conscience? Any showman
who expects to gain the confidence of
the community and be a successful businessman
must have a conscience about the products
he sells. Not every picture is colossal
and stupendous. Some are just good family
entertainment. If you don't oversell the ordinary
pictures, then your customers will believe
you when you come out with the
colossal theme.
D—Do you like detail? Remember, it's the
little things, the little details that spell the
difference between a successful and unsuccessful
operation. Do you look after the
details yourself? If you do you're a good
showman and a good businessman.
E—How's your effort? This is probably
the greatest attribute of a successful man,
no matter what his business. He puts forth
that little extra effort that his competitors
fail to put into their work. A theatre man
should make that extra effort to please customer.s—because
when a customer is pleased
he'll come back, and when he continues to
come back, you make money. It's as simple as
all
that.
F—Are you fast? Can you put on the speed
when it's neces.sary? Speed is essential in
modern day theatre operation. Fast thinking
. . . fast acting. Your patrons want service,
and they want it now, not tomorrow or
the next day.
G—Are you gay? At first thought it
doesn't seem that gaiety would have very
much to do with a successful theatre, but it
does. Some theatres seem to have an inner
ray of gaiety. There seems to be an undercurrent
of happineis In the place which soon
tran.'-mit.s itself to the customers.
M. A. Elkins, manager of the Colbert Theatre,
Sheffield, Ala., built the window frame and
blind pictured above to promote "Don't
Bother to Knock." A picture frame and a lamp
gave a realistic touch to the lifesize figure of
Marilyn Monroe wrhich was revealed when patrons
tilted the cord on the blind. The display
was used in the lobby in advance and moved
out front during the current ploydates.
H—Are you healthy? Health has a great
deal to do with the success or failure of a
business. A good showman should keep himself
in tip-top condition, because a healthy
showman can do more and better work than
a man who is overworked and grouchy. Besides,
a healthy person is just naturally
happy, and makes his customers feel the
same way.
I—Do you have ideas? All business these
days thrives on a continual supply of bright
new ideas. If you can't come up with new
ideas you might as well get out of the business,
because you won't last long anyway.
Ideas are the lifeblood of any successful theatre
operation.
J—Are you just? And that means with
your customers and your employes. A just
man always has a staff that admires and
respects him. And when a theatre manager
is ju.'.t and fair with his employes he will
always have a staff who will go all out to
help him and the business.
K—How is your knowledge? It stands to
reason that a thealreman can be just, happy,
have ideas, be gay and alert—but if he
doesn't have a basic, up-to-date knowledge of
the theatre business he can't hope to be a
success. And remember, a person never
reaches the point where he knows everything.
All you can hope to do, is endeavor
every day of your life to acquire extra knowledge
and knowhow. Tliere has never lived a
man who knew everything, or a theatreman
who knew all there is to know about show
business.
L—How is your community leadership?
A successful theatre operator is a man who
Is willing to devote part of his time to being
a community leader. After all, like everyon'
else, he makes his living out of his com
munity, and it is only right and fair that a
a citizen, he takes time to be a good neighboi
M—Are you a good manager? A goaj
showman must be also a good manager. H'
knows exactly what is going on in his busines
at all times. Do you know last week's or las
year's net profit? Do you know your curreni
cost of operation? Do you know how thi
Industry as a whole is faring?
N—Are you a good neighbor? A good show
man is a good neighbor. He is a man whi
will gladly lend his next door neighbor i
helping hand, help his employes in time o
need—and think of his patrons as persona'
friends, not just money in the boxoffice. i
O—Are you a good observer? A good show
man should always take time out now ami *i
then to walk around town and observe whai Jf-stfi' li"'
merchants in other fields are going. Man;^
times an idea used by a grocer or a druggis
can be converted to your own use. And whei
you go off on a vacation, make it a poin' HI Eusir
to drop in and have a chat with theatremej.
in other cities. You'll make some good friend
and pick up some worthwhile ideas.
;iTiid yom
P—How is your pep? Do you arrive In you I
theatre in the morning with a smile on youi
face, rarin' to go? A man who has energ;'
and pep can't help but have some of it ruli
off on his employes, and the whole firnj
benefits.
Q—This letter could only stand for qual
[
ity. Not only for the product you sell, bu,
for yourself and your employes. Think abou
it.
R—How about your reputation? This is i:
theatre's most valuable stock-in-trade. Agow:
reputation is something you can put dowi'
on your inventory and place a price on. Ani
other name for it is goodwill. Reputation i,
the knowledge of everyone in yoiu- community
that they can enter your theatre am
get the very best you can offer in the friendliest
surroundings, with top service throwi'
in as a matter of course.
S—We'll have to double up for "S." I'
stands for service and satisfaction. To bi
succes.'^ful you must give both. Service mus'
always be served up with a smile. Satisfaction
should be something—some intangibll
something you give with each ticket.
T—This one stands for tenacity. A theatreman
must have tenacity to be succe;
becau^e show business can be awfully nerveracking
at times. The field demands a person
who can take disappointments, an<
bounce back swinging. It's not an easy buslne.ss,
but it can be a lot of fun.
. .
V—Stands for understanding. A good theatreman
must have understanding, deep understanding,
of his theatre's problems . . . hll
employes' problems . and yes, even his customers'
problems.
V— Naturally, vigilance. Always be on thi
alert, keeping up with new trends in selling
advertising, publicity and the like. Be vigi
(Continued on next page)
32 — 262 — BOXOFFICE Showmandiser : : Nov. 15, 196 i
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Y—Stands
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Henry
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The
•
For
Ban on Kids Attracts
Big Adult Patronage
Foreign Films
Fred Li'iivcii.s, inaimKer of the Elmdale
jrhealre. Oltuwa, Ont„ booked "Bitter Rice"
ind "Million" as ii double feature proRram
ind keyed his campaign to the catchllne.
No one under 16 admitted " The ban on
hlldren helped to sell ticket.s. according to
Leavens, and the original three-day engagenent
was extended to a full week holdover.
Fifty window cards with lUustratlor. and
opy advertised the show. Five of the cards
ervcd as neat door panels two weeks in
itdvance.
Over the entrance doors, visible to persons
IS they left the theatre, Leavens displayed
I 15-foot streamer. Silhouetted against a
•.eon trough which circles the outer lobby
.vere the titles of both films. A figure of
silvana Mangano was placed in the lobby and
poillghted.
"The Promoter" and "The Marrying Kind,"
;ooked as a follow-up show, were sold as a
,augh-packed double feature — comedian
lersus comedienne.
Disk Jockey Shov/ in Lobby Tops
Music Promotions for Because
nvtii
Diletti
oe o:
liis::
i>
Show Business
ABCs
(Continued from preceding page)
ant around your theatre. Make sure that
lOMi fronts are right, your marquee copy
;uited to your product, and your staff on the
Ob.
W—This one is simple . . . work. A person
fho goes into the theatre business to stay
iway from work has a big surprise in store
or him. Yes, work is a big part of our
jusiness—but to people who love the business,
he work Is really not work at all. It's fun.
X—Of course, is that unknown quantity.
The letter "X" has always stood for the
inknown factor, and there are some intangible
actors in making a success of a theatre
operation. Unknown factors like—the personality
of the manager . charm of
ihe theatre . . . the background of the owners
. . the knowledge of what is going on.
Manager Lou Cohen and his assistant.
Norm Levinson, took advantage of the music
angles and the recruiting tielns to exploit
"Because You're Mine" at the Poll. Hartford,
Conn.
A screening for disk jockeys, music dealers
and RCA record distributors put those people
in a receptive mood for tieups. The recordturners
gave the music from the picture continuous
plugs along w-ith mention of the thea-
the street.
tre dates. Stores featured full window displays
and amplified the records to
Joe Girand. popular disk jockey for radio
station WTHT, presented his broadcast from
a studio in the theatre lobby and distributed
photos of Mai-io Lanza to members of his
home audience w'ho came to the theatre. This
half-hour show emanated from the theatre
on five days prior to the opening of the picture.
The music was plugged during theatre
breaks and Intermission, and In the lobby
a jukebox entertained the public with record-s
from the film production. The Hartford Skating
rink played records and Injected plugs
for the film over the public address system.
The Hartford Times sponsored a letterwriting
contest; record shops paid for 5.000
fan photos which were distributed with theatre
imprint: the dealers ran a co-op full-page
ad in the Italian-language paper, and army
A-boards around town were posted with onesheets
advertising "Because You're Mine."
For ballyhoo, the theatremen used a truck
mounting two three-sheets and gave a score
of girls high school T-shirts lettered with
theatre copy.
)
for youth, and we're not talking
'n terms of years or age. We all know people
vho are young at 70 or 80, and old men of 25.
3ut I think youth is a vital factor in the
uccess of a person in our business. If a
oerson feels young inside he can't help but
Generate happiness and joy throughout his
'heatre and his community.
Z—Stands for zeal. Call it zing or zoom
r pep or enthusiasm. The fact remains that
4 person must have a certain zeal for the
heatre business^r he can't possibly be a
I uccess at it.
uxhibit of Rifles Helps
Spiegel, publicity manager for the
flew York Paramount, displayed an historic
ollection of rifles in the theatre lobby as
dvance promotion for "Springfield Rifle."
jTie exhibit included Springfield rifles used
•y famous army heroes in American history.
Spiegel obtained the exhibit from the execuive
administration offices of the Seventh
ieglment Armory.
Ballyhoo in Parade
Promotes 'Quo Vadis'
Frank Richardson, owner-manager of the
Fort Early Theatre, Lynchburg, Va., reached
35.000 people with a direct plug for "Quo
Vadis."
During the recent merchants fall festival
parade. Richardson had a chariot drawn by
two white horses cover the line of march. The
vehicle was driven by a costumed gladiator
and flanked by two other gladiators holding
large shields on which were lettered the film
title, stars and theatre dates.
Gives 'Trinidad' Roses
Paul Pine, manager of the Ravenna (Ohio)
Theatre, tied in with a neighborhood florist
to give away Trinidad roses to women attending
the opening day matinee of "Affair in
Trinidad. ' merchant used a newspaper
co-op ad to supplement the theatre advertising
announcing the giveaway.
Tie-In on Recruiting
Boosts 'Goes There'
E. C. Bigny. manager of the Playhouse
Cinema. Cambridge. E^ngland, obtained an
interesting exhibit from the territorial army
recruiting office to stimulate interest In "Who
Goes There?" The display consisted of cutout
models of soldiers of British regiments
dating from the 16th century up to modem
times. An art display used with the exhibit
tied In the catchUne. "Sentries through the
centuries have used the command. 'Halt' . .
Who Goes There?' "
Bigny employed two members of the theatre
staff for a perambulating ballyhoo. Dressed
In guardsmen uniforms and displaying signs
on their backs, the two mingled with crowds
and attended football games to get the advertising
message before the public.
The theatre poster frames were given a
sentry box effect during the current engagement.
mH
Nov.
jOXOFFICE Shovvmandiser : :
15, 1952 — 263 — 33

|
Jleitei li%o*M.
a Readei
Tells How Pafronage Is Built
In
a Small-Town Situafion
By W. J.
STRAUB
Poramount Theotre, Glens Foils, N. Y.
This year we have a comfortable l?acl over
1951 both in boxoffice receipts and earned
profit. To achieve this
required a bit of work,
and although it was
not all exploitation,
you might find our
methods of interest.
When I arrived here
I found a cold, unfriendly
atmosphere.
The theatre attracted
only the better class
citizens of the community.
First we
brightened the theatre
W. J. Straub and front with spots.
I had meetings with the staff. Those who
did not take kindly to our suggestion that
they be friendly in their contacts with the
people were replaced. I insisted that everyone
coming into the theatre be welcomed,
thanked and served. We succeeded in making
"friends" of our regular patrons and
stole some of the opposition customers who
never attended the Paramount.
For years this house never made a practice
of catering to the kid trade. The results
were obvious—as the youngsters grew up
they continued to patronize the other houses.
I started kid matinees, clowned around on
the stage with the youngsters and we now
enjoy a healthy Saturday business.
Merchants who never cooperated with us
are now coming over to see us. One businessman
sponsored a free kid show in the
spring, another this fall. These free shows
do a good job of public relations for us
and give us extra revenue at a time when
we need all the help ws can get.
Concessions were pushed to the hilt; our
girls use every successful method of merchandising
and we have been able to instill
in them the spirit of competition. You can
appreciate the result; our candy business
doubled and is on the way up.
The entire staff is enthused. The ushers
plug our pictures around the school and
"talk-up" the theatre at every opportunity.
As the French say it, there is "esprit de
corps."
We can't compete with the opposition in
the size of our newspaper ads so we make
every effort to present our ads attractively,
using special borders and copy which we
believe will bring regular patrons and those
who do not attend movies regularly.
We have been blessed with fine product
that is really bringing people back to the
movies. Once they get here, we make every
effort to see that they are satisfied and will
return again.
When I arrived here it was policy to show
the trailer for only the next attraction. That
policy was discarded and we show the trail-
W. J. Straub is manager of the Paramount
Theatre, Glens Falls, N. Y. He was awarded
a BOXOFFICE Citation of Honor for exceptional
showmanship in December 1950
while at the Schine Colonial Theatre in
Norwich. He joined United Paramount
Theatres early this year.
ers on all films booked for the following
week. We augment this with teaser trailers,
and announcements from the stage or
slides,
over the public address system.
We have some nice lobby displays which
we built and sell our shows well in advance,
believing that sales resistance decreases and
selling is easier when the playdate gets near.
Wi;h good pictures still coming along, we
are looking forward to even a more successful
season during the winter.
Screenings and Music
Produce for Tatima'
Screenings for leaders of religious groups,
civic, educational and women's organizations
as Mayor Carl Rich supplied the incentive
for editorials in daily newspapers and religious
publications hailing "The Miracle of Fatima"
prior to its opening at the Capitol Theatre,
Cincinnati.
Erwin Bock, manager of the Capitol, persuaded
Mrs. Gladys Goloham, Cincinnati
composer of the song, "Our Lady of Fatima,"
to appear on several broadcasts with popular
disk jockeys. The composer interspersed her
comments with plugs for the Capitol attraction.
The representative from Robbins Music Co.
supplied sheets music to radio and television
vocalists and orchestras, and arranged music
store and record shop tieups plugging the
picture.
Manager Praises Tour
Of Hollywood Stars
Bob Harris, manager of the Ritz Theatre,
Sanford, Fla., reports that the Movietime star
tour which visited his community recently
did a wonderful job of public relations and in
reviving the interest of local moviegoers in
pictures.
The visiting troupe which included Marion
Marshall, Jerome Courtland. Mel Ferrer, Barbara
Ruick and Roscoe Ates visited the local
high school and put on a show for the students
in the auditorium. The Hollywood
thespians were made honorary chiefs in the
local fire department and were guests at a
civic luncheon.
Heralds Are Something
For 'Birds' Promotion
Harry Rose, manager of the Majestic Theatre
in Bridgeport, distributed 5,000 heralds on
"Something for the Blids," and got a local
advertiser to pay full printing costs and half
the paper cost. A personal me.ssage from Rose
appeared on the front page of the circular,
endorsing the picture.
Lion Heralds 'Fagan'
A theatre usher dre.s.sed in a lion costume
visited coal camps around Harlan, Ky., distributing
.special heralds advertising "Fearless
Fagan" at the Margie Grand Theatre.
Manager Fred Barthel promoted a small racing
car to transport the lion around town.
Sam Gilman Launche;^!
Ivanhoe' Campaign
Six Weeks Ahead
A six-week advance teaser campaign l!
Manager Sam Gilman had local theatre p;j
trons eagerly awaiting the opening of "Ivail
hoe" at the State Theatre, Syracuse, N. '
The teasers took the form of trailers at boi
the State and the affiliated Strand Theati
special lobby displays, advance screenings ai
the theatre employes wore shields on the
uniforms.
The press, radio representatives and ;
officials of the Board of Education attendei
the screenings and opened the way for put
licity stories and art plus entrance into diff
cult-to-crash schools. i
One-sheet posters were posted throughoi
the city, and army A-boards carried tie-ii
copy. A perambulating 24-sheet truck ball;,
hooed the picture, and 3,000 comic-type heij
aids were distributed at schools, athlete
j
fields and factories. Merchant ads paid f([
the heralds.
The Syracuse Post-Standard sponsored \
high school essay contest inviting students tl
compare the book with the film production
and offered $100 in prizes and theatre passc
to winners.
Knights in armor rode trained hors«j
through downtown traffic, the public librai^
displayed books and theatre advertising ij
addition to distributing bookmarks, displajj
were placed in hotels and transportation tei
minals, window displays were lined up ij
leading stores and the news agency put ci.
window cards and displayed truck signs t|
promote the playdates.
Frank Savage, manager of the Warnej
Theatre, Youngstown, Ohio, used colorfij
lobby setpiece playdates, the lobby units wei!
assembled into a flash front with side piece,
showing color illustrations and stills, and a-
overhead banner devoted to large cutout let'
ters spelling out the title of the film and staj
names.
Manager Joe Boyle's campaign for "Ivani
hoe" at the Norwich, Conn., Poll was
\
well-prepared series of tieups suggested frorl
the pressbook and carried off with precisiorj
The .superintendent of schools authorized th|
posting of 30x40s in public school buildingi
and teachers w-ere supplied with study guide
for their cla.sses.
Fact booklets were placed in the office
of professional people, such as doctors, beau'
ticians, etc. Bookmarks were distributed b
the public library and lending libraries.
The Norwich Bulletin sponsored a classiflei
ad contest on "Ivanhoe" and a coloring con;
test was promoted via a special hei"ald.
Through the cooperation of the new
agency, circulars were used as inserts i)
newspapers a week before opening. Bumpe
strips were placed on taxis and private car
owned by theatre employes.
Starts Country Store
Steve OBryan, manager of the State Thel
atre, Hamilton, N. Y., reports that he ha
started Country Store night.s for every Satur
day. with five bushel baskets of grocerie
awarded to lucky ticket holders.
'
IDS,
Salt
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Esjlace.
34 — 264 — BOXOFFICE Showmandiser :: Nov. 15, 195; J

Lachman
I
Harold
I
i
Sanford
I
: hoped
I
founder
i
*
1
Takes Over
i
As Head of Tent 35
NEW YORK—Edward Lachman was elected
chief barker of Variety Club Tent 35 Monday
• 10) at the annual
nu-inbershlp meeting.
A slate of officers presented
by the nominating
committee was
accepted without discussion
and one ballot
was cast.
Other officers: First
assistant chief barker,
Edward L. Fabian;
.second assistant, Martin
Levlne: property
master, Ira Meinhardt;
Edward Lachman
doughguy. Harold J.
Klein: canvasmen, Bernard Brooks, Ru.sseU
V. Downing, Nathan F\irst, Jack Hoffberg,
Martin Kornbluth, Jack Levin, Charles E.
Lewis, Harold Newman, Walter Reade jr..
Rizzler. Burt Robbins, Morris Sanders.
Bert J. Sanford, Cy Seymour, David
Snaper, Saul Trauner, George Waldman and
Max Wolff.
reported the tent now has 514
Ipatd-up members, of which 470 are regular
members. 20 press members and 13 life members.
Twenty-three new members were elected
[during 1952.
Trauner reported that the treasury balance
made up of bank accounts and bonds totaled
S33,214. but that a bill of S4.600 is still due
the Astor hotel. Sanders said about S3.000
was paid out for welfai-e work last year.
William J. German, retiring chief barker,
admitted frankly that the tent had been
dormant during most of 1952. but said that
It had been "kept alive."
Lachman pointed out that the new officer
lineup was on the youthful side and said he
enthusiasm and energy would put the
tent back on its feet. He hopes to find a
imeeting
place.
Honor Chas. C. Moskowitz
. NEW YORK—Charles C. Moskowitz. vice-
![,J president and treasurer of Loew's, Inc.. and
and first supreme master of the
I.Mpha E^silon Pi fraternity, was honored by
his fellow alumni at a testimonial dinner at
the Hotel Pierre on November 13.
MPEA Pact With France
Okayed for One Year
New York—The Motion Picture Export
.-Vss'n board Friday (14 1 approved a
one-year pact with France negotiated by
Eric Johnston, president, providing for
110 import permits for member companies
for the current year ending July 1, 1953.
No provision was made for permits for
independent companies. Previously, the
French government had reduced the
number of permits for all U.S. companies
from 121 to 90. The new deal also provides
for "close cooperation" with French
producers.
Johnston left the following day with
Robert J. Corkery of the international
division for South .Vmerica on film busi-
( ?«1 ness. His first stop was Rio de Janeiro.
Drive-ln Theatre Owners
Convene in Pittsburgh
PITTSBURGH— More than 30 drlve-ln theatre
owners attended a ".sea&on's end" meetlnK
last Sunday afternoon and evenInK at a Filmrow
office. All were booklnK account.s of the
Hanna Theatre Service. Plans for 1953 were
outlined, advertl.slng and promotion deals
were explored and ix)llcy changci were considered.
Among tho.se present isome with
their
wives I
Rolph Fclton
Joe Bordonoro
Gorlond West
Hudion McMurtrtc
Jomcs Gcibcl
Chorles Pittcogcr
Jed Wiljon
John DcAngclis
John Rossino
Romeo Chcoppme
Mounce Fruhlinger
Ken Fletcher
Dick Sparks
John McKool
Al OeMichelit
Bert Fettcrrron
Chorles R- Stcwort
Thomos Cowell
J. A. Orgon
Merle Altmon
Morco Ranalli
Joe Forrell
Clyde Piccirillo
John Betters
Paul Remalcy
Harold Lee
Mr. and Mrs Ben While
Joe Yokos
Representing the Hanna Theatre Service
were Lou and Joe Hanna and Prank "Bud"
TTiomas. Guests included Ken Hoel and Bob
Klingensmith.
NEW DE\1CE DISCUSSED
One of the exhibitor accounts discussed a
special promotion for a product which he
manufactures. Complete plan will be announced
to Hanna members at a later date.
Another outdoor theatre owner discussed a
new drive-in device which will eliminate
certain present necessary equipment. It has
been patented.
All exhibitors present stated they were "on
the ball" in the campaign to abolish amusement
taxes.
Indications were that several more drive-in
theatre owners would plunge into the speedway
field next spring, operating half-mile
tracks for stock car races. Several outdoor
exhibitors expect to add .swimming pools on
their properties. At least two exhibitors
present have erected gas wells on their land.
A few exhibitors who are required by union
locals to employ two projectionists denounced
such practice and stated that they must have
rehef.
The Valley Drive-In at Indian Head will
face a new- 10 per cent amusement tax when
it reopens next .spring.
NEWS ABOUT EXHIBITORS
Hudson McMurtrie of the Garland West
Enterprises stated that he was entering the
air force this week.
John McKool of the Silver Drive-In at
Windber opened the new Silver Bar on the
Windber road, in front of the outdoor theatre.
November 8. His exhibitor partner Maurice
Fruhlinger somehow missed attending the
opening of the bar, a rustic log cabin, and he
came in for some jesting. John said he could
have used the service of another bartender.
Charles R. Stewart reported that Mrs.
Harry Battastini of Punxsutawney, wife of
the theatre ow-ner and former theatre operator,
was seriously injured in an auto accident
late November 8. The accident occurred between
Punxy and Indiana when her car went
out of control and turned over a number of
times, smashing into a parked automobile.
Lieut. John Betters, owner of the Roof
Garden Drive-In near Somerset, flew his
own plane here from Lockport. N. Y.. to
attend the meeting. He iiald It took him rr :-^
lonKrr to land than the time conjiumed !.
Paul Kemuley of the Maple at Sprtngooro
greeted friend.i. dLicusiied hu busineM and
then departed to attend a Steelers football
game. John Raulno and Romeo Cheapplne
of the El Rancho at Brldgevtlle are brothentin-law.
Mr. and Mrs. Ben White of Warren will
depart for Florida after ChrL^tma.^
Tommy W. Cowell, owner of the Cowell
Amusement Co. at Eire, received condolences
on the recent death of his father. Prank L.
Cowell. 75. Tommy and Sally are expected to
attend the Allied convention In Chicago.
Harold Lee of Lee's Woodland at Vandergrift
started butchering turkeys right after
he clo.sed the outdoor theatre. He's a turkey
rancher and has other Interesta.
Pay Dispute Settled
By RKO,AFL Union
NEW YORK—The AFL sign, pictorial and
display Local 230. bargaining agent for RKO
home office employes, has won double .severance
pay for two publicists who were let out
when the new management took over in
October. Becau.se RKO classed the dismissal
of George Held, formerly assistant publicity
manager, and Fred Norman, former radio-TV
contact, as due to "economy reasons." the
former will get 12 weeks pay and Norman
will get 18 weeks.
The AFL union's one-year contract with
RKO expired October 30 and negotiations for
a new contract have been delayed due to the
RKO personnel changes.
Meanwhile, the lATSE motion picture
home office employes Local H-63 has made
overtures to the RKO staff to represent them
in wage negotiations. Local H-63 now represents
the Paramount home office staff while
Local 230 represents Loew's Theatres and
Loew's International.
An arbitration award which gives Pathe
Laboratories the right to reduce its i>ermanent
staff "without being required to obtain permission
from the union to do so." was handed
down by Sidney A. Wolff, arbitrator. November
8. The award settles a dispute between
Pathe and the laboratory technicians Local
702. since Pathe notified the union that it
planned to lay off 300 union members last
January. The arbitration hearings have been
going on since July. Pathe wanted the right
to trim its pajTOll. according to requirements,
but does not necessarily contemplate largescale
dismissals. Some laboratory employes
have since left of their own volition. Pathe
reports.
Grilfis Tells Film Story
NEW YORK—How Stanton G^lffl.^ helped
American lilm distributors to bre.sk down
barriers to imports in Spain during his term
as ambassador Is related in his new book.
"Lying in State.' which Doubleday & Co.
wiU publish November 20.
Sov.i
IBOXOFFICE :: November 15, 1952
35

—
—
—
—
—
—
—
'Breaking Through in
Big Opening;
Many Broadway Spots Are Mild
NEW YORK — "Breaking Through the
Sound Barrier," British picture being distributed
by United Artists, received rave reviews
and. aided by a spectacular house
front, did smash business in its opening
week at the Victoria,
Two other new films, "Operation Secret"
at the Paramount and "The Prisoner of
Zenda" at the Capitol, each had a strong
opening week in the period that included
Armistice day, but business was off in many
of the other Broadway first runs. The Radio
City Music Hall had its shortest run of the
year, two weeks for "The Happy Time," which
was mild in its second week, and the Roxy
also had its shortest run, only ten days, for
"Way of a Gaucho," which was succeeded
November 14 by "Bloodhounds of Broadway,"
the last film before the house closes for a
few weeks to reopen before Christma.3 with
a spectacular ice show and film policy.
"This Is Cinerama" continued to absolute
capacity in its sixth week of two-a-day
showings at the Broadway Theatre, where
tickets aj'e selling into April 1953.
Two of the east side houses were doing
sensational business. "The Promoter" set a
new house record for the second successive
week at the Pine Arts Theatre, and "Limelight"
did virtual capacity business for its
third week of two-a-day at the Trans-Lux
60th. "Limelight" also did well in its third
week of continuous performances at the
Astor, even better than the second week.
"The Snows of Kilimanjaro" held up well
in its eighth week at the Rivoli. Most of
the others were mild.
In addition to "Plymouth Adventure" at
the Music Hall and "Bloodhounds of Broad-
BREAKING B.O. RECORDS
if All New! In Gorgeous Color! -^
*
1^'
LIU
StCYR
flove .
\M'!sd
v^0m
snm i
Exdusivei Write! Wire! Phone!
ROSE ROAD SHOWS
920 NJ A»e., kW, Wjshlngloo, DC
way" at the Roxy, "The Steel Trap," "The
Turning Point" and "Something for the
Birds" opened diu-ing the week.
(Average Is 100)
Astor Limelight (UA), 3rd wk., continuous 135
Baronet The Cabinet of Dr. Caligori {Classicj; The
Lost Laugh (Classic), revivals, 5th wk 110
Beekman The Berliner (Burstyn), 2nd wk 100
Broadway This Is Cineromo (Cinerama), 6tti wk..l50
Capitol The Prisoner of Zenda (MGM) 125
Criterion The Lusty Men (RKO), 3rd wk 100
Fine Arts The Promoter (U-l), 2nd wk 175
55tti Street The Cupboard Was Bare (Hakim).. 105
Globe Cairo Rood (Realart), 2nd wk 100
Guild The Brave Don't Cry (Classic) 110
Little Carnegie The Hour of 13 (MGM), 2nd wk..l00
Loew's State Everything I Have Is Yours (MGM),
2nd wk
Mayfair The World in His Arms (U-l), 5th wk. . .
100
95
Normandie The Magic Box (Fine Arts), 7th wk.. . 90
Palace Montana Beile (RKO), plus vaudeville. . . .115
Pans Young Wives' Tale (Stratford) 100
Paramount Operation Secret (Para), plus stage
show 1 20
Radio City Music Hall The Happy Time (Col),
plus stage show, 2nd wk 110
Rivoli The Snows of Kilimanjaro {20th-Fox), 8th
wk 120
Roxy Way of a Gaucho (20th-Fox), plus stage
show 105
Sutton The Four Poster (Col), 4th wk 105
Trans-lux 52nd Street O. Henry's Full House
(20th-Fox), 4th wk 1 25
Trans-Lux 60th Street Limelight (UA), reserved
seats, 3rd wk 1 35
Victoria — Breaking Through the Sound Barrier
(UA) 135
World Topoze (Discina), 2nd wk 1 00
Big 220 Scored by 'Time'
At Philadelphia
PHILADELPHIA — First run houses had
their ups and downs last week. "The Happy
Time" at the Trans-Lux did a healthy 220.
Among the larger houses, "The Snows of
Kilimanjaro" was strong in its fourth week
at the Midtown with a healthy 190.
Aldine The Thief (UA), 5th wk 95
Arcadia Because You're Mine [MGM), 4th wk, . .100
Boyd Somebody Loves Me (Para), 6th wk 65
Earle Models, Inc. (Mutual), plus stage sho'^ 60
Fox Ivanhoe (MGM), 5th wk
100
Goldman Eight Iron Men (Col), 2nd wk
70
Mostbaum The Quiet Man (Rep), 6th wk
60
Midtown The Snows of Kilimanjaro (20th-Fox
4th wk
J90
Randolph Because of You (U-l), 2nd wk
60
Stanley The Savage (Para), 2nd wk
50
Stanton Operation Secret (WB)
120
Trans-Lux The Happy Time (Col)
220
'Yours' Reaches 160 Per Cent
To Pace Buffalo Grosses
BUFFALO— Shea'.s Buffalo was out in front
last week with "Everything I Have Is Yours,"
which tallied 160 per cent in its opening
week. "The Thief" was second with 140
in an opening at the Cinema.
Buffalo Everything I Have Is Yours (MGM).... 160
Center The Snows of Kilimanjaro (20th-Fox), 3rd
wk 135
Cinema The Thief (UA) 1 40
Century Way of o Gaucho (20th-Fox) 85
Lafayette Eight Iron Men (Col) 85
Paramount The Turning Point (Para) 90
Teck Becouse You're Mine (MGM), 3rd wk....llO
"You're Mine' Leader
In Pittsburgh
PITTSBURGH — "Because You're Mine"
was the top hit and won a holdover at Loew's
Penn. "Tlie Quiet Man" clo.sed at the Fulton
after four great weeks, and the J. P. Han
had a new low with "Something for tj
Birds." First Italian-language film ever
be exhibited at the Wai'ner was "Tomorrc
Is Too Late."
Fulton The Quiet Man (Rep), 4th wk 1
Penn Because You're Mine (MGM) 1
Stanley The Lusty Men (RKO)
Warner Tomorrow Is Too Lote (Burstyn)
Tatima' Scores 115
For Baltimore Lead
BALTIMORE—A week of undecided weathi
did not affect the downtown area twj
office.
Century Ivanhoe (MGM), 5th wk II
Keith's The Savoge (Para) It
Little O'Henry's Full House (20th-Fox), 3rd wk.. <
Mayfair The Quiet Man (Rep), 8th wk II
New—Something for the Birds (20th-Fox) IC
Playhouse Brandy for the Parson (20th-Fox) . . . . IC
Stanley The Miracle of Fotimo (WB) 1 i
Town— Because You're Mine IMGM), 3rd wk S
Bernard Kreisler Elected
President of IFA-TV Corp.
NEW YORK—B. Bernard Kreisler has bee
elected president of International Film As
sociates-Television. The firm is engaged i
rendering special sen
ices for foreign mc
tion pictures, whic
includes dubbing i
English and as cor.
sultants and distribi;
tors.
Kreisler's last po;
in the industry wa
with the Motion Pic
ture Ass'n of Americ
as executive director c
the advisory unit fc
foreign films. Prior t
B. Bernard Kreisler that he was associate
in various sales capacities with Unite
Artists-Cowan Pi-oductions and Universa
and as special Washington representativ
for Paramount.
Livingston to Aid Bader
On Pioneer Publicity
NEW YORK—Milton Livingston will as
sist David A. Bader, national publicity direc
tor of the Motion Picture Pioneers, in handling
publicity for the jubilee dinner of tht
Pioneers November 24 at the Astor. N. J
Blumberg, U-I board chairman, will be honored
as the Pioneer of 1952. George Jesse
will be toastmaster and Ned E. Depine
chairman.
Henry A. Linet has been named to produci
a souvenir program and other essentia
printed material for the dinner.
Hold 88th Annual Dance
NEW YORK—The 88th
annual eiUertainment
and dance of the New York Theatrical
Mutual Ass'n Lodge 1 was to be held in the
carnival room of the Capitol hotel November
15. All the proceeds will be used for the
sick and distressed, according to Paul Stahl
president.
SUN CARBON COMPANY
630 Ninth Ave. New York, N. Y.
Telephone: CI 6-4994
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
16 BOXOFFICE :: November 15, 1952

1-fo,
Corn
diibtiit
mi i-
ltd
;
IS.
Pii
\n THE SPUT-APERTURB TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
Here you see the reproduction of o split aperture test
between CENTURY projectors and ordinary projectors.
The CENTURY half of fhe screen proves CENTURY'S
superiority— it's alive and it sparkles.
The other half of the screen (an ordinary proiector)
is dull and uninteresting. Make this test in
your own theatre and be convinced—change to
CENTURY projectors for bigger box office returns.
CENTURY proiectors were the choice for
Cinerama, the new spectacular "3 dimensional"
motion pictures. You have much to gain by using
CENTURY Projection and Sound.
See your CENTURY dealer for a demonstration.
^eil^ CENTURY PROJECTOR CORPORATION, new YORK, N Y.
soio By
AMUSEMENT SUPPLY CO.
341 West 44th St.
New York 18, N. Y.
J. F. DUSMAN COMPANY
12 East 25th St.
Baltimore 18, Maryland
ALBANY THEATRE SUPPLY CO.
443 North Pearl St.
Albany 4, New York
PERKINS THEATRE SUPPLY, INC.
505 Pearl St.
BuHolo 2, New York
LITTLE
MACHINE CO.
1)14 Central Are.
Chorlcston, West Virginia
BOXOFFICE November 15, 1952 37

i
B R O A D \f\/
. . Mike
Tack L. Warner, vice-president and production
head of Warner Bros., came in from
the coast . . . Sol Schwartz, president of RKO
Theatres, returned from Hollywood after setting
the deal for Danny Kaye to head the
Palace vaudeville show in January .
Simons, MGM home office assistant to H. M.
Richey. returned from Charlotte, where he
. . . William
.
attended the convention of Theatre Owners
of North and South Carolina
Melniker, head of Loew's Internationa) Corp.
theatre department, left for Australia, where
he will inspect MGM theatres . . Russell
Holman, eastern production head for Paramount,
planed in from London, where he
surveyed film plans during a three-week stay.
Charles G. Moskowitz, vice-president and
treasurer of Loew's, was guest of honor at a
dinner of the Alpha Epsilon Pi fraternity of
New York university at the Pierre hotel
Rita Gam. who made her
November 13 . . .
film debut opposite Ray Milland in "The
Thief," and Bernard M. Kamber, publicitypromotion
representative, were in Cleveland
to
drome
help publicize the opening at the Hippo-
Ralph Meeker, who
November 13 . . .
has just completed MGM's "The Naked Spur,"
was here for a vacation
. . . Richard Jaeckel,
who is featured in Hal Wallis' "Come Back,
Little Sheba," is here from the west for
radio appearances and fan magazine interviews
to publicize the February release.
Roger Dann, who completed Alfred Hitchcock's
"I Confess," planed to New York for
a singing engagement at the St. Regis and
to rehearse for the Theatre Guild Broadway
play, "The Love of Four Colonels" . . . Cathy
Darlyn, Florida's Citrus queen, who is one of
the few human beings who stand out in "This
Is Cinemera," is a New York visitor .
Valerie Hobson, British film star, who attended
the New York opening of "The Promoter,"
and Joan Rice, who completed her
role opposite Burt Lancaster in "His
Majesty O'Keefe," returned to England aboard
the POAC Monarch plane November 12.
. . .
Betty Bamstead, secretary to Charles M.
Reagan, MGM general sales manager, was
married November 8 to Thomas Bernard Rice
Eugene at St. Agnes church Arneel,
Variety reporter, was married Saturday (15)
to Doris Ann Kuthy at Holy Family Catholic
church in Flushing.
Mort Blumenstock, Warner Bros, vice-president
in charge of advertising and publicity,
was in from his headquarters at the studio!
for home office conferences with Albert
Warner, Ben Kalmen.son and Samuel Schneider
regarding forthcoming releases . . . Hal
Wallis. Paramount producer, was here to
make final plans for the relea.se of "Come
Back. Little Sheba" in time for Academy
award consideration . . . Hugh Owen. Paramount
eastern and southern division manager,
is back in New York after Boston and
38
Gal Your Special XMAS
TraiUrs On GRIIN FILM
From Good Old D«p«ndabl*
FILMACK
You Con Always Count On Ui
For Top Quality and Fast Service
Ay
A MARCH ON POLIO START—Manager
Bob Shapiro extends a welcome in
the name of Phyllis Thaxter, co-star of
Warners' "Springfield Rifle," current attraction
at the Paramount Theatre of
New York at that time, to Mrs. Eddie
Buzzell, chairman of Manhattan's March
of Dime's drive for polio sufferers, and
4-year-old George Redmond. Miss Thaxter
was designated by the March of Dimes
leaders to officially open the Manhattan
Mothers March on Polio campaign.
New Haven sales conferences. Joseph A.
Walsh, head of Paramount branch operations,
returned to the home office from
Cincinnati.
B. M. Savini, president of Astor Pictures,
attended the 40th Anniversary convention of
the Theatre Owners of North and South
Carolina November 9-11 and conferred with
Bob Pinson. Astor's Charlotte franchise distributor
. . . Raoul Walsh, director, and David
E. Rose, producer of "Sea Devils." Technicolor
feature filmed in England for RKO release,
accompanied by their wives, arrived from
England ... On the same boat were Eileen
Herlie, British stage and screen actress;
Harry Popkin, producer of "The Thief" for
United Artists release, and Bill Johnson,
actor and vocalist.
Bruce W. Odium, production assistant on
the staff of Frederick Brisson. was here prior
to sailing for Madrid November 19 to begin
preparation for the filming of "It Happened
in Spain," which RKO will release. Before
sailing, Odium joined Brisson in Washington
for a special screening of "Never Wave at a
WAC."
Para. Theatre to Observe
Its 26th Anniversary
NEW YORK—The Paramount Theatre will
ob.serve its 26th anniversary beginning
Wedne.sday (19 1 with personal appearances
by Virginia Mayo and Michael O'Shea at all
stage show performances the opening day in
addition to the regular .stage show personalities,
nie picture will be "The Iron Mistress."
Warner Technicolor production starring Alan
Ladd and Miss Mayo.
Rogers Hospital Board
Honors Goldwyn
NEW YORK—Samuel Goldwyn was guest'
of honor at a luncheon given by the board
of tru.'tees
of the Will Rogers Memorial hospital
Thursday (13).
Goldwyn's "Hans Christian Andersen" premiere
will be a benefit for the hospital November
24 at the Criterion Theatre, with
tickets selling up to $25.
Goldwyn was presented a bouquet of orchids
by A. Montague, chairman of the hospital
board, who said that he had raised
them in his own greenhouse.
Goldwyn's response swept the diners. He
said that when he gets back to the coast he
intends to send a check for $25,000 for the
hospital, and also will change his will so
that the hospital will be included in it. He
urged those present to work hard for the
premiere.
The hospital, he said, is a credit to the industry,
and should be kept at full efficiency.
Among those present were: Ned E. Depinet,
Harry Brandt, Jack Beresin. Max A. Cohen,
Tom Connors, William J. German, Paul Lazarus
jr.. Charles E. Lewis, Herman Robbins,
Samuel Rosen, Fred J. Schwartz, William
White, Larry Morris, Emanuel Prisch, A. W.
Schwalberg, Jerry Sager. Walter Brecher,
John J. O'Connor. Al Rylander, Robert M.
Weitman, Mo Wax, Fred Lynch, James M.
Jerauld, Chester Bahn, Don Mersereau. Morton
Sunshine. Martin Quigley jr.. George
Gilbert. James A. Mulvey, Charles Boasberg,
Dave Golding, J. Edward Shugrue. Dick Dickson.
David Katz. William Specht, Martin
Davis, Fred Goldberg, Maurice Segal, Kay
Norton and Al Steen.
Four Foreign-Made Films
Scheduled in New York
NEW YORK—Four foreign-made features ,
have been booked for first run dates in i,
New York art houses during the latter part ii
of November. .
"Streets of Sorrow," Italian film starring
Vittorio Gassmann and Geraldine Br(X)ks and
dis'^ributed in the U.S. by Union Film Dis-
,
tributors, will open at the World Theatre
|
November 17. "Life Begins Tomorrow," made
:.
in France w-ith the cooperation of Unesco,
and starring Jean-Pierre Aumont with a
,
musical score by Darius Milhaud, will open ,
at the 55th Street Playhouse November 17.
Mayer-Kingsley are distributing in the U.S.
Sol Lesser's "Under the Red Sea," a d(x;umentary
filmed in the Red Sea, will open
,
at the Beekman Theatre November 18 and
"Leonardo DaVinci." a feature-length color
film biography of the Renaissance painter,
;
will open at the Guild Theatre November 20.
Pictura Films is releasing the feature, which
:
was filmed in Rome, Florence, Venice. Paris
and Milan. RKO is releasing "Under the Red
Sea."
1
C. A. Moses Joins RKO
NEW YORK—Charles Alexander Mo.-es has
been named special home office exploitation
representative at RKO by Leon Brandt, exploitation
manager. Moses replaces Hal
Oliver who resigned. Mases returned recently
from Europe where he has been an executive
for Radio Fiee Europe. He was formerly with
United Artists and Eagle Lion.
BOXOFFICE :: November 15, 1952

'
Barkers
! Frank
1
1th
. . The
. . Joe
. . The
en It
it,
Hi
sBiri
,m
Fite'
[0
'.
BUFFALO
lirllllam I*.
Kosi-now, Skyway Drive-In Theatres
and Tliciitre Service Oitjsinl/alioii
xcciitlve.
remliuls that Mayor Mruk has procliilrnccl
Buffalo Food
^^^^^^^^^H Exhibit week, Novem-
^^^^^^^^^H ber during
^^^^P ^H Rosenow, in arsoria-
^^^ ^M tion with the Junior
H
^M Chamt>er of Comtncrec
^^ ^H and a few associates,
^^^^ ^^K will stage the 1952 food
^H^^k|^^^H exhibit in the Connec-
^^^k^^^^^^l street armory.
^^^^ *^^^^^^ Stage shows starring
^^^^k B^k Peter Donald, star
H^^^ r^^
XV and radio, and Ro-
Willlam r. Ro.senow berta Quinlan. NBC-
TV singing star, will
:iturc the afternoon and evening programs.
.iiKulo's own famous Bob Smith will be here
or a special Saturday Children's matinee
rogram at the show.
and their wives and sweethearts
athered in the Variety Club last Sunday
venlng for a dinner and a preview- of a new
breen hit . . . Lewis D. Humphrey, long assobated
with the East Aurora Tlieatre. has been
ppolnted treasurer of the Buffalo Center
pheatre. succeeding Mrs. Margaret Bailey,
[ho has been promoted to assistant manager
It the same house.
M. A. Brown, UA manager here, reports
lat a branch of UA will be opened Monday
17) in the National Screen building in Aliny.
It will be managed by Brown under
le supervision of District Manager Moe Dudf.son.
Michael Frashela. who has been a
desman for Columbia in the Rochester and
|yracuse areas, has shifted to UA in the same
I'rrltory. Selwyn Ginsler now is covering the
uffalo city ten-itory for UA.
Saviola, Paramount salesman in the
l.ochester and Syracuse territories, was passg
out cigars on the birth of his baby girl . .
layton Eastman. Warner manager, anpunced
that Irving Mendelsohn, who has
pen with Lippert in Boston and prior to that
UA for many years, has joined WB here
i5 salesman in the Rochester and Syracuse
The annual meeting of the
Prrltories . . .
'arlety Tent 7 of Buffalo will be held Monday
ight 1 17 1. Nominations for a new crew will
e made.
E. J. Wall, Paramount field representative,
inferred with Arthur Krolick and Charlie
[aylor on the campaign for "Cleopatra," now
Urrent at the Center. TV and radio were
ted extensively in announcing the revival of
le picture, which also was given a big ad
impaign ... Ed DeBerry. Paramount manger,
was in Gloversville for conferences with
chine circuit executives . Aero, Broaday.
Buffalo and Sheridan drive-ins were
ill open. It is the latest the outdoorers have
:malned open.
Sam Geffen, former NSS .salesman, and
Ire. Geffen are now in their new home in
The Regent Theatre
ong Beach. Calif. . . .
as reopened in Elmira. N. Y.. as a subsejent
run hou.se. The Regent Is one of three
leatres acquired there from the Warner
rcuit by Dipson theatres . Walter Michal-
:1 has resigned as a.ssistant manager at the
lenter Theatre here. He is a member of the
1-
juffalo Philharmonic, which is about to begin
at 21 -week .scaaon of concerts. MIchaUkI hiw.
been succeeded by Mrs Marituret Bailey, whu
has b«'cn treasurer at the Center.
KabbI IMilllp l(. IlrrnfiUIn dUcuiv.H«>d the
MCIM production of "Ivanhoc" In a reretit
sermon at the Temple B'rllh K(Klc.sh. Hoche*-
tor. The topic of his sermon wa."! "A Jew
Looks at Ivanhoc." University of Rochealer
students and high .school pupils were lnvlt«d
. . Earl Hubbard,
Norm Wolk put on a cooking .school In the
Riviera Tlieatre. Rochester. In cooperation
with the Star supermarket. The school wa/i
staged each afternoon, Monday through Friday,
from 1:30 to 3:30 p. m.
publicist at the Century. Buffalo, put
over a tieup ad with the Klelnhans store.
Charlie McKeman, manager of the Seneca.
UPT community house In South Buffalo, and
John Zimmerman, manager of the Niagara,
both put on Armistice cartoon matinees la.st
Monday, offering 13 cartoons and two Our
Gang comedies as well as free comic books
and ice cream.
E. P. Radwan, Theatre TV
Foe, Stays in Congress
BUFFALO -Edmund P. R;idwaii, Republican
candidate for Congress from the 41st
district, who has been an opponen'. of exclusive
telecasting of fights by theatres, was
re-elected November 4. A few day.s before
election he gave a talk on this proposition
on WBEN-TV. He said in part:
"More than a year ago I noticed that a
small group got together to arrange for a
theatre telecast of a major boxing contest.
By their action, the ordinary telecast of such
contest was blacked out. Certain theatres
had exclusive television rights. I did not
think this was fair, when you consider your
own investment in a television set which you
make, expecting in addition to other entertainment,
to see all major sports events. I
immediately asked the U.S. attorney general
to check into this situation to determine
whether such an exclusive monopoly violated
the antitrust laws. Attorney General Mc-
Grath assured me that such investigation
would be made. Nothing was done and
McGrath has since resigned. Recently I was
advised that this matter now has the attention
of the attorney general, and when his
investigation is complete a public report will
be made.
"When le-elected I am continuing this
project because exclusive television is a menace
which should be prevented before it
grows into a menace that could deprive the
general public of some of the best features
that may be offered in your own living
room."
Rank to Finance Program
Without Government Aid
LONDON—The J. Arthur Rank Organization
will finance its future production program,
starting January 1. without assistance
from the government's National Film Finance
Corp.
"This assumption by the group of the
entire risk has been made possible by the
Eady plan which, provided it continues,
should make possible a program of films
without loss." the Rank statement said.
The Spanish motion picture Industry produced
41 feature length films in 1951 and 15
during the first six months of 1952.
ALBANY
Teuton K. Karkmll. president of U-I and
Decca Records. W one of the Ineorpontorji
of Champion MuaIc Corp. (oimed to
conduct u mUKlc publuhtng. thratrlca!. radio
and trlrvLnlon bustneiw In New York. Capital
Block Is $20,000. $100 par Other Incorporator^
arc Leonard W Schneider and Samuel
Yumln A new Variety Club crew wUl
be elected Monday nl«ht Chief Barker Nate
WInIg said he wa.s "anxlotu" to retire . . .
Harry Lamont wa.s to cloae the SunMt Drive-
In. Kingston. Saturday (I5i. a week later
than la.st year.
Harold riabrilove, active Variety Club
member and president of RTA DUtrlbutom.
will have Vnughn Monroe a.s guest In hl»
LoudonvlUe home during the orchestra leader's
one-night stand here November 29 in
the State Armory to present the Camel Caravan
show . Agresta staged a merchant
kiddy show at the Town In Watertown
Saturday morning. Free admission tickets
were obtainable through merchant listed
In the lobby . Star-Lit Drlve-In
Plattsburg. remained open the longest of far
north automobilers.
Three hundred bars of Ice cream, un-sold
at the Albany Kennel club .show, were sent
by the Variety Club to St. John's Orphan
home In Ren.sselaer Saturday night. George
Schenck. who with Jack Hamilton, .set Op
and directed the concession stand, said. "We
hit it right on turkey, with 50 pounds came
out right on coffee and soft drinks: bought 14
pounds of ham and had to order eight additional:
missed only on frankfurters, of which
we purchased 125 pounds and sold 90 pounds."
The show attracted 722 entries and about
1.600 persons. Variety Club members who
worked hard at the show included co-chairmen
Arthur Newman and Charles A Smakwitz.
Jules Perlmutter. Harry Lamont. Lewis
A. Sumberg. Rudy Bach. Sylvan Leff. Samuel
Kalison. Nate Winig. Schenck and Hamilton.
. . George Schenck.
Frank McLean, who served as an usher at
the Strand and Palace, Ls a new memlier of
George Lourinia substituted
the police foice . . .
for George Seed at the Cohoes.
Cohoes, while Seed vacationed in the Caribbean
area following the clasing of the Mohawk
Drive-In. Lourinia managed the Saratoga
until that ozoner was shuttered, and then
shifted to the Mohawk .
manager for the Trlstate Automatic Candy
Corp.. Is fire commissioner for the Maj-wood
district, for a five-year term, two years of
which have been served.
The Playhouse's revolving stage has been
moved to the Colonial Playhouse for Malcolm
Atterbury. The switchboard, spotlight.-, masking
and .seats have been sold and transferred
to the RPI Fieldhouse in Troy. The boxoffice
was moved to the Colonial, where rehearsals
for "Affairs of State" began Monday.
First performance will be given November
19. Atterbury and his wife Ellen have sheared
Tuesday off the operating schedule this year.
Five performances will be given weekly, at a
slight reduction In prices. Productions will
run two weeks, except for musicals—extended
to three weeks.
Prestoseal Co. in Hew Spot
NEW YORK—Prestoseal Mfg. Co.. maker
of a new film splicing device, has new headquarters
at 37-27 33rd St., Long Island City
ibetH
DXOFnCE :: November 15. 1952
33

. . . Harry
. . Rodney
. . The
. .
. . . U-I
. . The
i
NEW VARIETY CREW—The 1953 crew of Variety Tent 11 of Washington was
elected recently at a meeting in the Congressional room of the Willard hotel. Shown
here, left to right, the new crew members are Orville Crouch, Fred S. Kogod, Alvin
Q. Ehrlich, Sam Galanty, Victor J. Orsinger, Jerry Price, Jack Fruchtman, Nathan
D. Golden, Joe Gins, J. E. Fontaine and George A. Crouch. New officers are Orsinger,
chief barker; Price, first assistant chief barker; Fruchtman, second assistant chief
barker; Ehrlich, property master, and Galanty, dough guy. Five past chief barkers
who will automatically seri'e on the new crew are Jerry Adams, Morton Gerber, Wade
Pearson, Jake Flax and Frank M. Boucher.
BALTIMORE
lyjrs. Elsa Soltz, has had her Howard Theatre
repainted . . . Bill Brizendine, Schwaber
circuit general manager, addressed the Lions
club on the charitable activities of the Variety
Club . Collier, Stanley Theatre
manager, won three prizes in the Warner
Washington zone exploitation contests .
Capt, Fred Schanberger III, stationed with
the air force in the Azores, flew in for a
surprise visit with his father. J. Lawrence
Schanberger of Keith's Theatre.
.
. . .
. . .
Van Heflin, currently on the road in "The
Shrike," was the guest of I. M. Rappaport
at Pimlico racetrack Variety Club
presented former Chief Barker William Myers
a gold watch at a testimonial dinner
Joe Rosen and John O'Leary, 20th-Fox, were
guests at a meeting of the Allied Motion
Picture Theatre Owners of Maryland
George Kalusky, projectionist at the Garden
Theatre, suffered a cut on his hand which
Bob Cramblitt,
required eight stitches . . .
Walbrook projectionist, was in Mercy Hospital
for an operation.
Arthur Kelly, Charles Chaplin's personal
representative, was due in town this week
on behalf of "Limelight" . . . Board members
of the Allied MPTOM who will be attending
the Allied States convention in Chicago include
President Leon Back, Stanley Baker,
Lauritz Garman, C. Elmer Nolle jr.. Jack
Levine, Jack Whittle, Mike Leventhal, Frank
Hornig jr.. Bob Gruver and Eddie Perotka
Welch, Mayfair publicist returned
from a New York visit.
Philadelphia Exhibitors
Hear of 'Venice' Contest
PHILADELPHIA—How to win a ten-day
all-expense paid trip for two to Venice was
explained to leading exhibitors who gathered
at a luncheon Monday (10). Sam E. Diamond,
20th-Fox manager, related that his
company was planning a promotional campaign
for "Thief of Venice," which will be
available January 28. If exhibitors date the
picture by that date and advise 20th-Fox of
the booking by December 20, the name of the
theatre will appear in national advertising
to appear in Collier's and Look magazines.
Pi-izes will be awarded to the exhibitor who
is responsible for the most productive advertising
and publicity campaign on the picture.
All exhibitors who want to enter this
contest must play the picture by June 1953
and must send their campaign into 20th-Fox's
home office by July 1953. Among the awards
will be two roundtrips to Venice.
Among those present at the meeting were:
Ted Schlanger
Ted Minsky
Dan Treister
A. R. Boyd
George Beattie
Elmer Hirth
Ted Vonett
Joe Ellicker
Harold Brasen
Wesley Watson
P. M. Lewis
Byron Linn
John Roberts
Horry Spiegel
Salmons
Bill
Harry Waxmon
Max Chosen
Max Abroms
Harry Chertcoff
Mike Garfinkle
Milton Brodsky
Roy Sullender
Itv Coopersmith
Hank Goldman
Sidney Somuelson
Ed Emanuel
W. G. Humphries
Harold Cohen
I. Berney
Lou Davidoff
Martin Ellis
Sam Milgram
Max Korr
Guy Hunt
Roscoe Faunce
Horold Hirshberg
Robert Hanely
Horry Freeman
Lester Krieger
John Bergen
PHILADELPHIA
TV^ildred Martin, motion picture critic fi
the
Inquirer, has begun her annual mc
. . . Industryites are
tion picture film poll in which she inviti
the newspaper's readers to pick the top U
pictures of the year
patriotic group. This fact was demonstrate
November 4 when Jay Emanuel, exhibitor wf
had been in a sick bed for 15 weeks, receive
a blood transfusion and left the hospit:
bed to go to the polls and vote for his fi
vorite candidates.
The Paramount, Oxford and Strand, thn
Walter Reade theatres in Plainfield. N. ,;
have joined the Handi-Charge plan institutel
by the Plainfield Trust Co. Now individua
who use this plan can charge their theati
admissions. The theatres are automaticalj
credited by the bank with the cash value (
the charge slips, less a small service charg
The bank acts as the collection agency an
bills the plan patrons monthly. This pla'
differs from that pioneered about two yeai!
ago by Walter Reade Theatres when it tooi
responsibility for collections under a charg!
plan permitting patrons to enter its Wooc
bridge (N. J.) Drive-In on credit.
,
Dorothy Bass, sales manager's secretary S;
20th-Fox, was on a vacation to Florida . .
Jack Engel, Screen Guild, said the Italia,
producers of the English version of "Bitte'
Rice" are withdrawing the picture from dis
tribution on December 31, and exhibitors wh
want the picture should book it before tha
date . Paramount rerelease of "Clec;
patra" was tradescreened Tuesday ill) . .
Variety Tent 13 is conducting a sales cam'
paign to raise money for its camp for handl
capped children.
. . . Harol:
Rube Robinovitz, former manager of th^
Stanley-Warner Egyptian, has resigned, an.
he is now in the gift business with his brothe
home office executives Pete Dan
and Ray Moon conferred with Joe Leon, U-'
Mike Weiss, Paramount tub
manager . . .
thumper, was in Washington
Cohen has moved back to Lewistown, Pal'
where he operates the Embassy. He gavi
up his Philadelphia office. ,
invent
- all
,.::
,ls!«n;W
. SlTJBPIl
-aiDfci'"
lifctlOK
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WASHINGTON, D.
C
Harold Mirisch Replaces
Hurlbut on AA Board
HOLLYWOOD—Replacing William Hurlbut.
who recently sold his Detroit franchise to
the company, Harold Mirisch, Allied Artists
vice-president, has been added to the AA
board of directors. Following the annual
meeting of stockholders, held here Wednesday
(12), the existing directorate also was
re-elected. It comprises Steve Broidy, AA
president; G. Ralph Branton, Arthur C.
Bromberg, George D. Bmrows, W. Ray Johnston,
Edward Morey, Herman Rifkin, Norton
V. Ritchey and Howard Stubbins.

. . . Harry
. . Regis
rijlon
fl
I
Lees Co. Selects Houses
^or Convention Over TV
NKW V(^RK — FKtPfii tclevlslori-eqiilpiird
hctttrc.
Ill as many cities will purtlclpatf in
he December 8 nutloiinl tlestlcr convention of
lumes Lees & Sons Co.. the first such affair
o be held In theatres over a two-way closed
ircult. Rental of the theatres will be paid by
he carpet munufacturlng company. Tlie deal
AM made through Theatre Network Telelalon.
The list follows:
RKO Keiths. Washington, D. C; Warner
iros. Stanley, Philadelphia: Guild. New York:
'llgrlm, Boston; Loew's Stale. St. Louis: Har-
1-., Pittsburgh: Hollywood. Detroit: RKO
\lbce. Cincinnati; Hippodrome. Cleveland;
iopher. Minneapolis; Telenews. Chicago;
'aramount. Denver: Camark. Salt Lake City:
Telenews. San Francisco, and Orpheum, Los
\ageles.
3arl Dozer Is
Chief Barker
PITTSBURGH—Tlie recently elected new
Soard of directors of the Variety Tent 1 has
lamed Cajl Dozer of WCAE as chief barker
or 1953. Norman Mervis. independent ex-
!ilbltor, and Harold Lund, manager of WDTVpf,
were elected first and second assistant
hlef barkers, respectively. Alphonse T.
Velbllnger continues as secretary, a post he
lias held for many years. The '53 crew named
pam Speranza of the Warner circuit office,
reasurer. William Finkel. retiring chief
larker. will be the representative of Tent 1
,0 Variety International. The local Variety
Uub's silver anniversary banquet will be held
n the William Penn hotel here Sunday eveiiing,
November 23.
DuMont Equips WNOW-TV
NEW YORK—WNOW-TV. York, Pa., staion
which will go on the air on UHF Channel
49 In the spring of 1953. will be equipped
'.ith the new DuMont five-kilowatt ultrailgh
frequency television transmitter and
omplete associated studio equipment, accordng
to Lowell Williams, general manager of
VNOW-TV. and the Allen B. DuMont Labratories
television transmitter division.
'onvention Dates Changed
PITTSBURGH — Allied MPTO directors
|ie jiere have set back its local convention dates
|rom the first week in December to sometime
February or March, next year.
Complete Sound end Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 Miltenbtrger St.. GRant 1-4281. Pittsburgh. Pa.
MOTIOGRAPH — MIRROPHONIC
PITTSBURGH
^^hcii thr SiKilllfht 88 Drlvc-In In the
Btaver Valley cloned for the Hcanon, Ralph
Felton. nianimer. u.sed this copy In newspaper
advertlsemenLs: "Thank-s for a 31-wcek
record-breaking .sea.son. Your patronage ha-s
been greatly appreciated by us — Including
Uncle Sam i20 per centi. North Sowlcklcy
. . .
township 110 per centt and 25 other einploye.s"
Voices were ral.sed at the Cathedral In
New Castle one evening recently but they
were not the scheduled voices of the London
Opera Co.. which was to have sung
"HIgoletto." Instead, the voices were those
of several hundred ticket purchasers who
were left holding the bag when the opera
company failed to put on Its show. The
crowd was told that money would be refunded
and L. A. Lambert, opera company
agent, was taken to Lawrence county Jail on
a false pretense charge and later released on
bond. Lambert failed to appear for the hearing,
leaving behind about $778 In unpaid bills
(including $275 from the boxofflce takei.
. . .
Max Bloomberg, former Johnstown exhibitor,
has been reappointed chairman of the
civilian defense committee of the Pennsylvania
American Legion Marty Burnett.
Loew's theatres district manager, was a visitor.
George Haupert, Columbia auditor, was at
the local exchange . . . New proprietor of the
Sun Theatre, Altoona, is W. J. Hansmeier
Goldberg, Warner advertising manager,
was a visitor . . . Working here several
days with Jack Kalmenson, Warner manager,
was Jimmy Abrose, district chief . . .
Ralph Buring and Bob Thomas were here
exploiting "Cleopatra" . Burns, who
managed the outdoor theatres in Erie for the
Blatt circuit, has returned to this firm's
Filmrow office as advertising director . , . The
Salvation Army staged a used or new toy
Saturday morning show (8) at the Olympic
Theatre, AJtoona, through the courtesy of
Gus Notopoulos. manager.
William Lyzotte, Altec engineer, was installing
a complete permanent sound system
in the Cambria County War Memorial arena
at Johnstown . . . Frank L. Cowell. 75. died
November 2 in Wildwood, Fla. He was the
father of Thomas W. Cowell, owner of the
Cowell Amusement Co., Erie. Funeral service
was conducted Novenjber 7 at Erie.
The 60-day trial period of no downtown
curb parking, scheduled to start November
25, was postponed until after the first of the
new year when the Better Traffic committee
met November 14 . . . F. D. Moore, former
central district manager for Warner Pictures,
will handle the booking-buying for the three
theatre companies which comprise the Manos
circuit. Several independent theatres have
been acquired as accounts by Moore . . . The
father of Irving Stein. 20th-Fox salesman.
died monday ilO» ... We are sincerely sorry
about the Incorrect caption on the Novrmber
B Item rrKardlHK I E "Bud" Pike, who tuLi*
Ijccn named manaiccr of Ihr Manos :il Tarrn-
.
turn after HcrvlnK a.^ a p:
theatre for 28 yean J
Kprlngdulr exhibitor. wa.s a Kilmruw viiitor.
He re.slden In Philadelphia Carl Perrazzo.
manager of Lucw'x Rltz. renlKned to accept
S&S Amu-scment's offer to manage Keith's In
Cincinnati.
Mr. and .Mm. (>anrU Thoma* and non Ronald
wl.sh to thank their many lIlda^lry (rlendii
for their words of sympathy Veteran Pllmrow
projectlonlst'.s .son USMC Pfc Francts
Robert Thomas. 22. wa.s killed in action In
Korea after he had been there only a lew
weeks.
Town Sues to Collect Tax
UNIONTOWN. PA Court uctloii l.> collect
amusement taxes ha.s been lastltulcd b)' the
borough of Brown.svllle against the Fayette
Amusement Co. of Washington. Pa., operator
of the Plaza Theatre at Brownsville,
which paid in 1951 and the early part of
the current year, then declined.
WEST VIRGINIA
porbes Hirhle of the pioneer Hiehle exhibitor
family of Parkersburg was defeated by
OP candidate Donald F. Black, attorney. In
the race for Judge of the Fourth Judicial circuit.
Forbes, a former attorney for the Allied
exhibitors of the Mountain state, is a municipal
police Judge at Parkersburg ... As a reward
for good behavior on Halloween, 1,500
children from 15 country schools were guests
at the Metropolitan Theatre in Morgantown
last Saturday (8> morning. The Rotary club
staged the pledge contest. At one school,
three students broke their pledge and the
school was discredited. School buses furnished
transportation.
Chuck and .Avis West, Buckhannon, are
parents of a daughter Vickie Diane . . . Sunset
Drive-In near Clarksbiug is Installing 250
in-car heaters and will continue In operation
throughout the winter.
Many of the 16mm projectors bought by
private individuals in Guatemala are used
commercially also.
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Van Broom Street
PITTSBURGH 19. PA.
Phone Express 1 0777
j^W(»i» Art Btlttr Ttian Eitr - How'l Your EquipMlttj
oldW
iths*
VI.
Uil«<
PROJECTOR CARBON COMPANY
319 First Ave. Tarentum, Pa.
Telephone: Tarentum 2341
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMKAUY!
CARBONS. INC • BOONTON, N. J.
OXOFFICE November 15, 1952 41

j
Sale of RKO Stock
Tops SEC Report
WASHINGTON—Howard Hughes is recorded
as having sold his entire holdings of
RKO Pictures common stock of 1,013.420
shares on September 22, by the Securities and
Exchange Commission in its report on September
11 to Oct. 10, 1952 stoclc transactions
released Friday (7).
Ned E. Depinet also sold his entire holdings
of 35.000 shares of the same stock.
Meanwhile. Sherrill C. Corwin in one transaction
bought 10,000 shares of the RKO Pictures
common and three days later became
beneficial owner of 209,884 shares of a total
of 1,049,420 held by Bank of America National
Trust and Savings Ass'n, pledgee for
Screen Associates, Inc., acting as nominee
for Sherrill C. Corwin and others.
The David J. Greene trust acquired 1.500
shares of RKO Theatres common, and now
holds 32,300 shares. Greene owns 16,450
shares in his own name, holds 10,000 shares
in a partnership, and members of his family
own 3,600
shares.
A. Louis Oresman sold 1,000 shares of RKO
Theatres common and retains 28,100 shares.
John E. Redmond sold 1,000 shares of the
same stock and holds 1,000 shares. William
F. Whitman sold 200 shares of the same stock
and retains 300 shares.
W. Ray Johnston sold 3,700 shares of
Monogram Pictures common during the
period covered by the report and retains 317
shares.
Harry Brandt's G. Brandt Foundation
made a gift of 1,600 shares of Trans Lux
Common and keeps 3,300 shares. Harday.
Inc., owns 1,400 shares. The H. Brandt
Foundation bought 200 shares, its entire
holdings. Mrs. Brandt owns 17,700 shares.
Harry M. Warner made a gift of 200 shares
of Warner Bros, common and retains 245,200
shares plus 16,000 in a trust.
Jack Cohn transferred 3,411 shares of Columbia
Pictures common in the Jack Cohn
Trusts and acquired 100 shares, for a total
holding of 22,438 shares. Cohn owns 43,214
shares in his own name.
Claire Bloom of 'Limelight'
On Time Magazine Cover
NEW YORK--Time magazine, which has
been devoting an increasing number of its
cover stories to motion picture and stage personalities,
spotlights Claire Bloom in its current
(17) issue. Miss Bloom is Charlie Chaplin's
leading lady in "Limelight" and currently
is playing in "Romeo and Juliet" in London.
The magazine compares her to .some Hollywood
beauties and reproduces in full-page,
full-color portraits of Zsa Zsa Gabor and
Marilyn Monroe. Mi.ss Bloom has made one
film since the Chaplin picture, "Innocents of
Paris" with Claude Dauphin, the French star,
but whether she will come to Hollywood for
more pictures is an undecided question.
GPE Sales, Income Up
NEW YORK — General Precision Equipment
Corp. net income for the quarter ended
September 30 was $529,321, compared to $124,-
048 for the same period in 1951. The net
sales for the three-month period were
$16,416,947, an Increase of 136 per cent over
last year.
Wolff Remains in United
Kingdom Post for RKO
NEW YORK—Robert S. Wolff will continue
as RKO managing director in the United
Kingdom. The statement was made by Alfred
Crown. RKO foreign sales manager, after
British newspapermen reported rumors to the
contrary. Crown said the company is "highly
pleased" with the way Wolff has represented
it and that there was no thought of anyone
succeeding him.
Wolff entered the industry in 1914 as a
theatre manager and in 1917 went into the
distribution end of the business. He became
RKO managing director in the UK in 1944.
Crown took over as RKO foreign sales
manager a month ago.
Condon Takes Over RKO's
Foreign Publicity Setup
NEW YORK—The RKO Pictures foreign
publicity department, which has operated as
a separate unit for a number of years, is to
be merged into the domestic department by
Richard Condon, director of publicity, advertising
and exploitation. It is understood
Rutgers Neilson, foreign publicity manager,
will remain with the company.
Daff Signs New 7-Year
Contract With Universal
NEW YORK—Alfred E. Daff has been
given a new seven-year contract as executive
vice-president of Universal Pictures Co., Inc.
It will run from Jan. 1, 1953, to Dec. 31. 1959.
The new pact was signed October 28.
Under the terms of the agreement Daff
will receive $1,350 per week the first year.
$1,450 the second year, and $1,500 per week
for the remaining five years. His expenses
will be paid and he will be entitled to a onemonth
vacation.
Three DuMont Engineers
Are Assigned New Posts
NEW YORK—Three members of the instrument
division of Allen B. DuMont Laboratories
have been assigned new key positions
within the division by Rudolf Feldt,
division manager. H. B. Steinhauser, a senior
engineer, has been made manufacturing engineer:
L. E. Florant, intermediate engineer,
head of the engineering services section, and
A. W. Russell, a senior engineer, head of
the electrical design section.
W. R. Hearst Jr. to Be Ampa
Guest of Honor Nov. 20
NEW YORK—William Randolph Hearst jr.,
publisher of the New York American and
American Weekly and editor-in-chief of
Hearst newspapers, will be guest of honor
of Associated Motion Picture Advertisers at
a luncheon to bo held at the Piccadilly
November 20.
Alfred Hart to Columbia Board
HOLLYWOOD—President Harry Cohn of
Columbia Pictures announced Tuesday (11)
that Alfred Hart has been elected tfl the
film company's board of directors. Hart is
president of Hart Distilleries and has lai-ge
real estate interests.
Film Dividends Drop
Below Last Year
WASHINGTON—Publicly reported ca
dividends paid by companies in the film i:
dustry during October were $2,894,000 cor
pared to $4,167,000 in October 1951. accordi)
to the Department of Commerce on Wedne
day (121. For the first ten months of ityear,
dividends totaled $22,709,009, companl
to $27,786,000 in the same period last year.
Total dividends paid out by film compani
have been below corresponding 1951 montl
in each of the first ten months of this year.
During October. Warner Bros, declared
dividend of $1,238,000. compared to $1.671,0

I
d
HOLm/gop
INEWS AND VIEWS THE
'Ilnllywood Office—Suite 219 at 6404 Uollyicood Blvd.: Ivan Spear, Westrrn .Van ,
te-l
Dona?
)flki|
die
to It
Hi
led
It
i
iiff
SAG Considers Strike
Against TV Producers
HOLLYWOOD Hi .
on the re.sult.s of a
irlke vote to b< takn; Sunday il6i by the
Screen Actors Guilds New York membership,
he organization's executive committee will
;.et the date for the start of the SAG's first
itrtke In its 19-year history.
The walkout will be ordered against New
York producers of TV film commercials and
nembers of the American Ass'n of Advertisng
Agencies, with whom lengthy contractual
negotiations recently broke down.
At a Sunday i9> meeting here. SAG's HoUyvood
members voted unanimously to authorze
the executive committee to call the strike.
\lmost immediately pledges of support came
'rom the American Federation of Radio and
Television Artists, the American Guild of
arlety Artists, Actors Equity. Chorus Equity
nd the American Guild of Musical Artists.
larller, the Screen Extras Guild had hned
p with the SAG.
Principal bones of contention in the disjute
are the refusal of the TV producers and
gencies to grant additional payments to
ctors for leruns of spot commercials, and
AG's insistence that such commercials be
estricted as to scheduling and not given satration
bookings.
Meantime, at the annual membership sesion
here, Walter Pidgeon was installed as
resident, succeeding Ronald Reagan, who
ontlnues as a member of the executive com-
Inittee and board of directors. Treasurer
George Chandler reported a suitjIus of S46,439
for the fiscal year ending Oct. ?.\. 1952,
bringing the total "war chest" to $634,316.
Elected along with Pidgeon were Leon
lAmes, John Lund and William Holden. vicejpresidents;
Paul Harvey, recording secretary;
Chandler, treasurer, and board members
Ward Bond, Richard Cai'lson, Fred Clark,
John Litel Millard Mitchell, Emory Parnell.
Reagan, Barry Sullivan, Audrey Totter, Robiert
Wagner, Rhys Williams, Bud Linn. Frank
ILovejoy, Anne Cornwall and George Sowards.
Despite increa.ses in operating expenses and
the costs of conducting its strike against
[the Alliance of Television Film Producers, the
Screen Writers Guild has reported an operjatlng
profit for the fiscal year ending Sept.
130, 1952. Treasurer Wells Root in his annual
ireport to the membership said the SWG's
inet worth is more than $100,000. He also
idlsclosed an increase of approximately 10
iper cent in the membership roster during
the year, due laigely to the admission of TV
writers.
* « *
The wage stabilization board has approved
bargaining agrcement.s reached by lATSE
Local 839, screen carioonl.st.s, with Walt DLsney.
Warners, Metro. Walter Lan'z and
United Productions of America. The contracts
call for an lncrea.se of 24 cents an
hour or 10 per cent—whichever Is greater
and are retroactive to last March 15.
• • •
Nominated for final balloting for the American
Cinema Editors' third-quarter award
were "The Big Sky," edited by Chris Nyby:
"High Noon," Elmo Williams; "Son of Paleface,"
Eda Warren, and "Scaramouche,"
James E. Newcom. The candidates arc now
being screened under supervision of William
Hornbeck. ACE awards chairman.
Added to the lineup of stars who will
supply the entertainment for the Screen Producers
Guild's upcoming annual Milestone
dinner was Jack Benny. The event, honoring
Louis B. Mayer, is scheduled for Wednesday
il9) at the Biltmore hotel, with George
Jessel as master of ceremonies. Buddy Adler
is chairman of the arrangements committee.
Executive Travelers
West: Lindsley Parsons. Allied Artists producer,
checked out for Hawaii to scout locations
for "Typee," upcoming film version of
the Herman Melville novel.
East: Al Vaughan. publicity-advertising
director for Sol Le.sser. planed to New York
for huddles with RKO home office executives
on campaigns being drafted for several
Lesser features.
« • •
East: George Stevens, Paramount producerdirector,
headed for Gotham on personal
business.
o • •
West: M. A. Lightman and Fred Schwartz.
eastern circuit operators and toppers In
Cinema Productions, arrived for a .series of
conferences with Lester Cowan, who is producing
"Main Street to Broadway," an allstar
venture, under the company's banner.
Metro will release. Lightman is president and
Schwartz is treasurer of the production unit.
• • •
West: George D. Burrows. Allied Artists
vice-president and treasurer, returned from
a three-week Manhattan business trip.
• • •
East: Producer Frederick Brisson of Independent
Artists planed to Washington with a
"
print of "Never Wave at a WAC for official
screenings at the Pentagon. The picture is
set for mid-January release through RKO.
Health Plan Effective
For Studio Unions
HOLLYWOOD—CulmlnatinK " year of negotiation,
a health and welfare plan covering
union members working for both major and
Independent producers went Into effect Tuesday
1 11 1, It was revealed In a Joint announcement
by Roy M. Brewer, lATSE international
repre.scntatlve. and Charles Boren. A-s-s'n of
Motion Picture Producers vice-president In
charge of Industrial relations.
A trust agreement under which the plan
will be administered has been approved by
the Wage Stabilization Board and. for Income
tax purposes, by the Bureau of Internal
Revenue.
The welfare fund through which benefits
will be paid Is provided by a contribution from
employers of five cents for each straight-time
hour worked by employes In units subject to
the trust agreement. The plan is underwritten
by Metropolitan Life Insurance Co. and Blue
Cro.ss. Its benefits include:
Group life Insurance, $1,000; accidental
death and dismemberment, $1,000; surgical
operations, $350 maximum; hospitalization,
full ward rate for 35 days, plus unlimited
extra charges; medical expenses, $350 maximum
for each accident, $350 maximum for all
sicknesses in one year. There are aLso provisions
for diagnostic X-ray and laboratory
examinations.
All eligible employes were covered as of
Friday (7i.
I. E. Chadwick. president of the Independent
Motion Picture Producers Ass'n. was
named first chairman of the board of trustees,
with E. L. DePatie as vice-chairman; John
Lehners. secretary, and Mae Stoneman. vicesecretary.
Officers are to be named annually
in December, with management .selecting the
chairman and vice-chairman one year, labor
choosing them the next.
Trustees and alternates for the unions Include
Brewer. James L. Noblltt. John W.
Lehners, Ted Ellsworth, James D. Tante.
Ralph Clare. Miss Stoneman, J. C. Bowman.
Carl Cooper, George Flaherty. Herb Aller.
Edwin Hill. Albert Erickson. Ben Martinez.
H. C. Rohrbach and Kay Lenard. For the
employers, trustees and alternates are E. L.
Scanlon. E. L. DePatie. Alfred Chamle.
George Douglas. W K. Craig. Chadwick. Marvin
L. Paris. Richard Morley, T. J Leonard,
William K. Hopkins. Howard McDonell. Ed
Colyer. E. C. deLavlgne. Samuel Broidy.
Bonar Dyer and Louis Gray.
Employe groups covered by the agreement
are all lATSE locals, plasterers, laborers, electricians,
publicists, story anal>-st.s. script -supervisors,
restaurant workers, plumbers and
guards.
tiif'l
BOXOFFICE November 15, 1952
47

featuring
Blurbers
STUDIO PERSONNELITIES
RKO Radio
HANK FINE has joined Producer Samuel Goldwyn's
publicity staff on a special drumbeoting assignment
for "Hons Christian Andersen."
Cleffers
Warners
Music director assignment on "The Grace Moore
Story" will be handled by RAY HEINDORF, studio
musical head.
Loanouts
Paramount
BARBARA BATES, borrowed from Paramount, and
DONNA REED, on loan from Columbia, will supply
the femme romantic interest in the Dean Martin-
Jerry Lewis comedy, "The Caddy," which is being
produced by Paul Jones.
Warners
Borrowed from Metro, HOWARD KEEL will portray
Wild Bill Hickock in the Doris Day starrer, "Calamity
Jane." The Technicolor musical western will be
directed by David Butler for Producer William Jacobs.
Meggers
"
Allied Artists
EDWARD BERNDS was set to direct Producer Ben
Schwolb's "White Lightning," starring Stonley
Clements.
Independent
Producer Sidney Harmon tagged IRVING LERNER
"Man Crazy, Colleen Miller
to direct
and Neville Brand.
Paramount
IVAN MOFFAT, former associate of Producer-
Director George Stevens, will make his directorial
debut on "The South Seas Story," Producer Joseph
Sistrom's Technicolor entry, which will star Mel Ferrer
and Don Taylor.
Universal-Intemationar
LLOYD BACON was ticketed to direct the forthcoming
Donald O'Connor starring musical, "Walking
My Baby Back Home," which will be produced in
Technicolor by Ted Richmond.
Options
Allied Artists
Cast as Stanley Clements' femme lead in "White
Lightning" was BARBARA BESTAR. Also inked for
the Ben Schwolb production, being megged by Edward
Bernds, were STEVE BRODIE, GLORIA BLONDELL and
LYLE TALBOT.
Metro
Tagged for one of the leads in the upcoming "All
the Brothers Were Valiant" was BETTA ST. JOHN.
1 he Pandro S. Berman production, with Richard
Thorpe megging, will topi me Robert Taylor, Stewart
Granger and Elizabeth Taylor.
ROBERT HORTON drew a top role in "Big Mike,"
college football yarn to be produced by Sol Fielding
and directed by Gerald Moyer. Set for toplines
were GIG YOUNG and JANE GREER.
Cast OS Ann Boleyn in "Young Bess" was ELAINE
STEWART. The Sidney Franklin production, in Technicolor,
stars Jean Simmons, Stewart Granger, Deborah
Kerr and Charles Laugh ton, with George Sidney
megging.
Paramount
MEL FERRER was signed for one of fhe male
leads in the tentatively-titled "South Seas Story,"
an upcoming Joseph Sistrom production in Technicolor.
Republic
Joining the cost of Producer- Director Allan Dwan's
"The Woman They Almost Lynched" were BEN
COOPER and NINA VARELA. The topliners ore John
Lund, Brian Donlevy, Audrey Totter and Joan Leslie.
JIM DAVIS was tagged for the picture.
20th Century-Fox
Held for another term was actor DALE ROBERT-
SON.
Joseph Bernhord ProduGtions inked BARBARA
STANWYCK for the starring role in "The Moonlighter,"
outdoor action drama based on a story
by Niven Busch.
Universal-International
ROCK HUDSON replaces Farley Granger as the
mole topliner in the Richard Wilson production,
"The Golden Blode." Granger, who hod been borrowed
from Somuel Goldwyn for the assignment.
was suspended by Goldwyn for refusing the role.
Booked for the film was GENE EVANS.
JULIA ADAMS will be the femme star in "Apache
Landing." STEPHEN McNALLY was assigned the
top mole role in the Technicolor western which Lee
Sholem will direct for Producer William Alland.
RICHARD CARLSON wos cost.
Handed a character lead in Producer Albert J.
Cohen's "The Prince of Bagdad" was LUDWIG
DONATH. Starring Victor Mature and Man Blanchard,
the Technicolor costume drama will be directed
by George Sherman.
Warners
VIRGINIA MAYO was given a new long-term contract-
Her next: "End of the Rainbow."
Scripters
Columbia
JESSE L. LASKY JR. was set by Producer Sam
Kotzmon to prepare the screenplay for "The Kiss
and the Sword," a Technicolor costume subject.
Story Buys
Columbia
"Tombstone," a Saturday Evening Post serial by
Clarence Budington Kelland, was acquired and handed
to Kenneth Garnet to script and produce. It has
Arizona in the '80s as its locale.
Republic
The Homer Croy tome, "Jesse James Was My
Neighbor," was added to the studio's slate.
Technically
Metro
Art director on "Big Mike" will be EDDIE IMAZU.
BERT GLAZER will be the assistant director, and
CHARLES HUNT the unit manager, on "Blue Goddess."
Crew ossembled for "A Slight Case of Larceny"
includes HUGH BOSWELL, unit manoger, and FRANK
BAUER, assistant director.
Republic
Comprising the crew for "The Woman They Almost
Lynched" are REGGIE LANNING, cameraman; BOB
SHANNON, assistant director; FRED ALLEN, film
editor, and JAMES SULLIVAN, art director.
Warners
MEL DELLAR will be the assistant director on "The
System."
Lensing assignments include EDWIN DU PAR to
"The System" and HARRY STRADLING to Cagney
Productions' "A Lion Is in the Streets."
Set as assistant director on
Story" wos OREN HAGLUND.
"The Grace Moore
Title
Chcmges
Paramount
"So Where's the Money?" to THE CADDY.
Universal-International
"Nuthin' But the Blues" to WALKING MY BABY
BACK HOME.
A Greene-Rouse Unit
HOLLYWOOD—An independent unit to
produce one picture annually has been formed
by Clarence Greene and Russell Rouse, in
addition to their producer-director-writer
commitment with Harry Popkin Productions.
Initialer on the G-R slate is "A Love Story,"
which 1.S being planned for filming on location
in New Orleans and Europe next summer.
L. J. Rachmil Quits RKO
HOLLYWOOD— Lewis J. Rachmil has resigned
as an RKO producer, effective Fi-iday
114). He joined the studio in August 1949 and
functioned as associate producer on a number
of films, including "Angel Face," "Jet Pilot"
and "Androcles and the Lion." Rachmil had
'
been preparing "The Return of Zorro
time of his departure.
at the
Lush Nevada Debut
Given for Toresl'
HOLLYWOOD—Filmland's newsmen ha.
their choice of two lush premieres which, bt
cause of overlapping time schedules, force
them to split their coverage of the glamoi
laden events.
The Community Chest of Reno. Nev., ws
enriched by some $3,100, the proceeds froi
the formal world debut of the Pine-Thoma
production for Paramount, "The Blazing For
est," which bowed Monday evening (10) a
the Majestic Theatre there. It was sue
ceeded on Armistice day (11) by Allied Artistpremiere
of Producer Walter Mirisch's "Plai
Top" aboard the aircraft carrier USS Prince
ton in San Diego harbor.
Sponsored by the management of Renojj
new Golden hotel, the "Forest" affair was
24-hour celebration in which some 60 Holly*
wood, San Francisco and Oakland correspond,
ants were transported to the Nevada metropo
lis by chartered airplane. A one-hour stag
show was presented following the screening
in which John Payne, Richard Arlen, Williar.
Demarest, Susan Morrow and Roscoe Ates c
the picture's cast participated, while Rhond;
Fleming and Producer WiUiam Thomas als,
made appearances.
Allied Artists transported its premier
guests to San Diego by chartered train. Th
screening aboard the Princeton was precede
1
by luncheo.i in Coronado, an orientation tou!
of the carrier and a helicopter rescue demon
stration and was followed by a cocktail part;
and buffet supper at the Officers club oi.
North Island.
Guests included John D. Butler, San Diego";
mayor, and high-ranking naval officers; 5;
i
Los Angeles newsmen, tradepaper representa
fives and magazine staffers: AA executive!
comprising President Steve Broidy, Harol(
Mirisch. G. Ralph Branton. Walter Mirisct
and board members Arthur C. Bromberg. Mei
Hulling, W. Ray Johnston, Edward Morey, Her-'
man Rifkin, Norton V. Ritchey and Howard
Stubbms; circuit and film buying-combini,
representatives C. H. Brislin, Izzy Berman^
Stanley Brown, Lester Blumberg, Willian
Drummond, Fred Friedman, Lou Goldstein;
Bill Johnson. Earle Johnson, Leo Miller, Jo

j
The
i
I
!
hood
'
I
HOLLYWOOD—
Declaring the tome pre-
him in an uncomplimentary light and
j
sents
'
holds
'
'
self
'
'
"Adventures
'
'
Massacre,"
!
tentatively
,
originally
,
now
'
year,
! The
!
bah,"
and
Sam Katzman to Increase
Annual Output to 20
HOLLY WOOI>— Producer Sam Katzmaiis
I
'
«even-yenr contract with Columblii. which
called for 15 features annually, has
been revised upward and the filmmaker will
supply the company with 20 pictures a
Hl.s 1953 slate will comprise 17 features,
ten of them In Technicolor, and three serials.
lineup Includes "Prisoners of the Cas-
"Charge of the Lancers," "Jesse James
Meets Bill Dalton." "The Kiss and the
Sword," "Tripoli to the Sea," "Battle of Rogue
River," "Fort Ticonderoga," "Chief of the
Senecas," "The Beach at Walklki" and the
titled "Meet Me at the Fair," all
In color; "Valley of the Headhunters" and
"Killer Ape." in the Jungle Jim series; "Baron
of Brooklyn." "49 Men." "St. Valentine's Day
'
"Jungle Man Eaters "Lure of
the Underworld," all black-and-white; and
of Captain Kidd," "Fighting
With Fremont" and "Smashing the Spy Ring."
cllffhangers.
Boxer Asks Writ Against
'From Here to Eternity'
him up to "public contempt and ridicule,"
Wayne Davis Choate, representing him-
as a boxer know'n as Chief Choate. filed
a $250,000 damage suit in superior court, naming
Columbia, the publishing firm of Charles
Scribner's Son.s and author James Jones the
defendant.s and seeking an injunction to prevent
Columbia from filming the Jones novel,
"Prom Here to Eternity."
Choate contends that one of the characters
In the volume is patterned after him and that
the character, using "vile, indecent and
opprobrious" language, places him in a
"humiliating" position.
Columbia some time ago cast Montgomery
Clift in the starring role of the Buddy Adler
production and signed Fred Zinnemann to
direct.
Tucson Citizens to Raise
$10,000 to Fight Ozoner
TUCSON. ARIZ.—The Broadway Neighbor-
A.ss'n has announced that it intends to
raise an additional $10,000 to continue its
legal battle against Harry and Meyer Agron,
property owners who plan to build another
drive-in on Broadway near Wilmot road. A
superior court trial, set for January 13, will
test whether the ozoner would result in unreasonable
use of the land. There is no zoning
law involved.
association has already raised S4,000
I
for the battle. Raphael Brandes, a member
of the group's executive committee, said some
of the money will go for a.campaign to get a
sound zoning ordinance established in Pima
county.
27th Regiment Picks Doris Day
HOLLYWOOD—Dons Day. Warner singing
star, has been named queen of the 27th regiment
in Korea in balloting whereby members
of the famed Wolfhound regiment each contributed
50 cents for the privilege of choosing
"the most popular American woman." The
proceeds, amounting to more than S3.000. has
been donated to a Japanese orphanage.
SOMETIMES a mere observer of the Indu.-stry
scene flnd.n it a bit difficult to
understand the publicity and udvcrll-s-
Ing approach to certain Important major .itudio
pictures.
A current cxaniple seems to be Metro-
Goldwyn-Mayer's upcoming "Above and Beyond."
When that sterling feature was unfurled
for apprai.sal by the Hollywood press,
the lush, specially printed credit sheets distributed
among those attending the preview—
and assuming that they had little or no preknowledge
of the film's subject mattercreated
the impression that they were about
to witne.ss a romantic, .sexy photoplay. Illustrating
the cover of the slick brochure were
stills of the two stars. Robert Taylor and
Eleanor Parker, in various ardorous pases,
dripping with about as much sex a-; the production
code allows. Captioning the page was
the message: "Now it can be told . . . the
dramatic love story behind the best-kept
secret in history!"
What little advertising on behalf of the
film that mighty Metro has thus far directed
at either the public or the trade has pursued
the same idea.
Which can add up to only one conclusion:
The top brass in Leo's distribution and advertising
departments has the thought that the
love angle in the story will have a wider
appeal to ticket buyers than its main theme.
As concerns the picture itself. It is the
story of Col. Paul Tibbets. who commanded
the unit of the air force which, under the
strictest possible secrecy, prepared for the u.se
of the first atomic bomb in warfare and who
piloted the plane from which that dreadful
instrument of death and destruction was
dropped on Hiroshima. The feature, written,
produced and directed by Melvin Frank and
Norman Panama, is a well-nigh flawless example
of masterful filmmaking. Because little,
if any, compromi.se was made with historical
facts, it is unavoidably grim and
frightening in many aspects. True, there is
a mitigating thread of romance, the economic
and emotional relationships between a typical
young American couple whose marriage is
placed in jeopardy because of the stringent
demands of the husband's duty to his country.
But this marital romantic phase is only
moderately sexy, and is definitely secondary
to the picture's basic subject matter.
Probably those responsible for selling the
offering to the cash customers decided that
a war-weary, frightened public—possibly facing
the threat of atomic attacks—might not
be attracted in profitable numbers to a movie
which, despite its admirable realism, might
be considered too severe to qualify as escapist
entertainment; and, having so decided, re-
-sorted to that overworked modus operandi:
When in doubt, sell 'em sex.
In this humble opinion. "Above and Beyond"
is sufficiently meritorious as a stern
celluloid chronicling of one of the most significant
pages in modern history to be widely
merchandised as just that. It is undoubtedly
presumptuous to project such opinion if opposed
to those of the experts responsible for
the co

Spyros Skouras Is
Expected Soon
In Australia on Three-Week Visit
By WILLIAM BKECHAM
(Australian Bureau, BOXOFFICE)
PERTH. W. A.— Spyros Skouras, president
of 20th Century-Fox, is scheduled to arrive
in Sydney shortly, accompanied by Mrs.
Skouras. This will be the first time that a
20th-Fox president has visited this country.
He will spend some three weeks in Australia
and New Zealand, inspecting leading cinemas
and meeting heads of the industry.
Sam Burger, general sales manager of
Loew's International, is at present visiting
Australia prior to going to the Par East, the
Middle East and Europe. Burger, who has
not been in Australia for the past 21 years, is
impressed by the progress made by the industry
here, particularly with the standard of
operation and presentation in MGM's cinemas,
and also with many of the opposition
houses.
In the Adelaids Mail recently. Er.c Gibson,
secretary of the South Australian Motion Picture
Exhibitors A.ss'n. stated that the Entertainment
Tax, "a substantial percentage of
cinema admission charges," is a class tax and
should be reduced or abolished.
Continual dissatisfaction is expressed by
exhibitors here at the poor deal given them
by the press in general. Few newspapers give
much in the way of reviews of films, although
the poorest amateur stage production will
often be given a quarter-column or more. Yet
one cannot wonder if the industry is itself
to blame on occasion. One leading cinema
manager, talking to the BOXOFFICE representative
recently, admitted that much of the
publicity material which had been handed to
the press in the past was of poor quality (he
described it in one short word which we can
hardly print in these columns).
However, it must be admitted that the
amount of money which the film industry
spends with the press should warrant far better
space for them in the news columns—and
in most cases the treatment they get from the
press is extremely shabby.
* * *
It would seem, however, that while certain
members of the industry are awake and alive
to the necessity of better press relations, some
have a "happy-go-lucky" attitude which, in
the end, bodes ill for the industry as a whole.
Certain small exhibitors make a point of
spending as little as possible on the running
of their cinemas, adopting an attitude of
"here's the show . . . take it or leave it."
And, believe us, quite a number of folk
leave it. Suburban cinemas are "managed"
during week nights by firemen whose real
duty is to see that the public is protected in
case of an outbreak of fire and not the "managing"
of the theatre., Maybe there is neces-
have more potential customers—for every UJfl^H
people in 1945 we now have 117. So the exterl
of the industry's loss of patronage is morj
serious than it first appears. The day of th
ready-made queue is gone. Yesterday i
ended, and the volume of any industry's turni
over will in future be largely measured b;
its salesmen. I
"I believe in the motion picture. I want t"!
win customers for motion pictures and fil
empty seats. How to sell to keep up witl
production is now the urgent problem of al
industries. The art of selling is again becoming
the most important know-how in all industries.
We cannot afford to be left out. A.
an amusement industry we must learn ove;
again how to bring the new generation to tht
Haymarket Theatres, Ltd., Sydney, report £
net profit of £5,509 for the financial year tc
June 30, 1952, and an ordinary dividend ol
5 per cent will be paid.
'y- * *
on their proposed 400-car airer.
Rites for E. J. Greer Sr„ 61
sity for this sort of thing, but it certainly
SANTA FE, N. M.— E. John Greer sr., 61, a
doesn't help bring in the business.
Santa Fe theatre ow.ier, died recently at his
There
home in
is a rumor here that Walt Disney
Los Angeles where he has been liv-
will make a trip to Australia to supervise the
making of a cartoon based on Australian animals
and birds. Bob Skene, who has been
busy on research for the Disney organization,
thinks it is unlikely that Australian producers
will do the job.
Producer Charels Chauvel certainly has a
knack of getting good publicity. His latest
stunt was an effort (whether successful or not To Produce 'Jennifer'
we do not knowi to insure a live crocodile HOLLYWOOD—Formation of an independent
theatrical film production unit has been
appearing in "Jedda" for £1,000. The reptile
has been named Minyarra.
completed by Richard Dorso and Bernard
* * *
Girard, who produced several TV film series
T. J. Dorgan Holdings, Ltd., cinema company
of the north coast of New South Wales, itial feature, for which distribution has not
for Bing Crosby Enterprises. The firm's in-
reports a consolidated net profit of £15,375,
after a taxation allowance of £12,350 and depreciation
of £1.949, for the financial year
ended June 30. Ordinary dividend is at the
rate of 8 per cent.
* * *
Sunset Theatre Is Leased
Norman B. Rydge says that every cinema NORTH BEND, ORE.—Ted Dibble has
THEATRE FOR SALE manager must become a skilled and enthusiastic
leased the Sunset Theatre, Empire, to Wil-
salesman for the motion picture inliam
Graeper and Bob Mattecheck, owners of
In Colifornia, will be ovojloble February 1, 1953.
Good lease. Receipts exceptional. Books open. dustry.
the Motor-Vue Drive-In. Mrs. Eva McDuffee,
Other interests.
"For every 100 people who bought movie manager of the ozoner, is acting as manager
$35,000 down to experienced exhibitor only.
tickets in 1945," he says, "less than 80 bought
State experience. Boxoftice, 4947.
of the Sunset until the appointment of an
.seats in 1951. On a population basis we now assistant.
Variety Club Sponsors Dance
LOS ANGELES—With proceeds earmarked
""" BETTER STYLING...
•«aBS !«««tf for the Variety Boys club in East Los Angeles,
BETTER DRINKS...
Variety Tent 25, of Southern California
sponsored an Armistice eve teenagers dance
BETTER REPEAT
Monday (10) at the Hollywood Palladium.
BUSINESS!
Les Brown and his orchestra supplied the
means
music, and the entertainment lineup included
Every customer you serve appearances by Bob Hope, Jack Carson, Dennis
Morgan, Jane Russell, Roy Rogers, Rod
becomes a "regular."
GOOD TASTE
EVERFROST gives you Cameron and Gordon MacRae.
sparkling, refreshing,
IN EVERY WAY!
perfectly chilled drinks!
City Council Okays Outdoorer
LOS ANGELES
WALLA WALLA. WASH.—WiLson Whitcher
1964 Soulh VeimDnl • DEpubllc 3 lUS
For complete information see
PORTLAND
and Merle Songstad. Moscow, Ida., received
1941 N W Ktarnti • Hlwilir TM3
permission (rom the city council to build an
SAN FRANCISCO
B. F. SHEARER COMPANY
243 «ollllil Cm «H. • UNllltllill 1 UK
outdoor theatre here. They told tlie council
SEATTLE
that they planned to start work immediately
2311 Stcind «K 1741
ing for about a year. He was born in Syria.
At the time of his death, he and his sons
owned five theatres here; the Lensic, El Paseo,
Burro Alley, Arco and the Pueblo Drive-In,
The funeral and burial were in Santa Fe,
Survivors include his wife Salome; three
daughters, Lila, Mary and Sarah, and three
sons, E. John jr., Nathan and Charles.
yet been arranged, will be "Jennifer," starring
Ida Lupino and Howard Duff. It is
slated to begin camera work in January.
BOXOFFICE :: November 15, 1962
boxoffice, or watch them pay their money inU
the hands of all kinds of competitive industries."
PlCE-

ast:
m
THE SPLIT-APERTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
Here you see the reproduction of a split aperture test
between CENTURY projectors and ordinary projectors.
The CENTURY half of the screen proves CENTURY'S
superiority— it's olive and it sparkles.
The other half of the screen (an ordinary projector)
is dull and uninteresting. Make this test in
your own theatre and be convinced^-change to
CENTURY projectors for bigger box office returns.
CENTURY projectors were the choice for
Cinerama, the new spectacular "3 dimensional "
motion pictures. You have much to gain by using
CENTURY Projection and Sound.
See your CENTURY dealer for a demonstration.
"^enm, CENTURY PROJECTOR CORPORATION, new york, n y.
SOLD BY
~^^ ^. ^^aai
GIRARD THEATRE SUPPLY CO.
320 West Washington St.,
Phoenix, Arizona
PEMBREX THEATRE SUPPLY CORP.
1969 South Vermont Ave.,
Los Angeles 7, California
WALTER G. PREDDEY CO.
187 Golden Gate Ave.
Son Francisco 2, Calitomia
INTERSTATE THEATRE EQUIPMENT CO.
1923 N W. Kcorncy
Portland, Oregon
lOXOFFICE :: November 15, 1952 51

. . Plans
. . Fox
. . News
. . How
. . Andy
. .
New
;
'
]
SAN FRANCISCO
"The Independent Theatre Owners of Northern
California and Nevada extended an invitation
to the senate small business committee
to meet with the ITO directors. The
investigator of the committee accepted the
invitation and a meeting will be set when the
investigator is in San Francisco this month
The copper drive collections in this area
. . .
as of August 19 totaled 3.239 pounds, which
netted $574.93 for the Variety Club's Blind
Babies foundation. Added to this is 787
pounds collected up to October 13. which will
bring an additional $139.70 and a total collection
to date of 4.026 pounds.
.
Newton "Bed" Jacobs, president of Favorite
Films, will handle Souvaine product in the
San Francisco area carriers saw
"Hangman's Knot," which opened at the
Orpheum here. The boys rated free tickets
for the show. Tickets were issued to the news
carriers as an extra award for outstanding
performance on their routes . . Dave Richards
.
has sold his Rialto Theatre in Oakland
to Peter Kyprios. Ti'ansaction was handled
by theatre broksr J. D. Arakelian of San
FranciscQ.
A 10-year-old child was locked in the Rio
Vista Theatre in Isleton last week for about
an hour. Frantic parents phoned the theatre
manager who unlocked the doors to find the
sleeping child and deliver her safely to her
parents . were okayed for the Garberville
Drive-In to be constructed by B. B.
Byard and A. E. Varm. Work is expected to
start soon . West Coast Theatres signed
Ml
FOR FAST THEATRE SALES
Write or Phone
Irv Bowron, Sales Mgr.
SCHWARY REALTY CO.
Phone: LI 6555
10700 N. E. Sondy Blvd., Portland, Oregon
a three-year contract with projectionists
Local 162, heading off a scheduled strike. The
union had been negotiating with the company
since last February 14 for a three-year contract
to include health and welfare benefits.
The new contract granted these benefits plus
a 27-cent an hour increase for two years and
an automatic minimum increase of 12 cents
in the third year. Projectionists scale was $3
an hour in the downtown area. The Increase
is retroactive.
Two pickets armed with fluorescent placards
marched in front of the Moonlite Drive-In in
Hollister following breakdown of pay discussion
between the theatre owner and the projectionists
union. Dave Beck of WatsonvUle,
business agent for AFL Local 611, said the
strike was called when Hans Severinsen, theatre
owner, refused to renew the union contract.
Severinsen said he had asked the union
to reduce the pay scale to $2 an hour during
the slack winter months and that he would
increase it to $2.50 an hour during better
business months.
Six major libn distributing corporations
have sued the owners and operators of the
Skyview Drive-In in Salinas and Sacramento
on charges of falsely reporting attendance figi
rss. The six separate suits were filed by
20th-Pox. Warner Bros., Universal, Columbia,
RKO and Paramount. The suit charged the
six persons conspired to willfully report gross
receipts from showing of pictures substantially
lower than they actually were. They asked
for both actual and punitive damages. They
claim the false reporting of attendance has
been going on since 1948. Defendants are Mr.
and Mrs. Wesley H. Strawn of Sacramento
and Antone, Jeanette and Nolan Martines,
all of Salinas.
AN OPEN LETTER TO ALL SHOWMEN .
It is the Lippert Pictures exchange in this
area and Al Grubstick is Lippert franchise
holder. In a recent issue the organization was
. . !
REMEMBER THE GOOD OLD DAYS?
R. M. SAVINI
Back in early 1933, we started Astor on the big reissue road which
resulted in a great success for us and our franchise distributors. As
a result, the reissue was born and other Independents followed suit
tabbing Astor, the "Father of the Reissue."
A great part of this success stemmed from the good old showmanship
days! . many of you showmen remember the thrill it was to
plan a small exploitation campaign and be rewarded with above
normal busine.s.s—and the cost of this campaign—practically nil compared
to the gros.'.-es. Believe me, we are not preaching, but bringing
back fond memories of days gone by that can very well be again.
Back in those days, copy like—"Back BY POPULAR REQUEST . . .
HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS
GREAT MOTION PICTURE"—and backed by a little honest showmanship,
ALWAYS scored top results at your boxoffice! IT CAN
HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like
good stage plays, are worth repeating over and over again, especially when you can
snare a brg reissue at a fair rental leaving a larger profit.
Sincerely,
ASTOR—1912 So. Vermont Ave.—Los Angeles R. M. Savini, President
ASTOR—250 Golden Gotc Ave.—Son Francisco . «,«„„ „, „^,„.^ „„„„
ASSOCIATED—252 E. 1st So. St.—Salt Lake City ASTOR PICTURES CORP.
ALLENDER.— 1812 N.W. Kearney St.— Portland
'
AiifKir^pD ia'i°i"K, w"'U' ''""'' o' D .1 ^ 130 West 46th St., N. Y. C.
. .
erroneously dubbed the Robert L. Lippert e;
change . Through the cooperation of Vi;
ginia Morgan, San Francisco Symphoi;
orchestra. Manager Jack Allen of the Stai'
Door Theatre acquired a display of Irish bO|
wood harps for the opening of "The Quii^
Man." Valuable and original books of Irii
literature, one a 1772 edition, were also a pa
of the display.
A horror show presented at the Orpheu;
on Halloween did tremendous business . . . Tl
El Capitan here reportedly has served a twi;
week notice to personnel . manag:
for the Roosevelt Theatre is Donald Win
formerly assistant manager at Warner Brc.
theatre in Fresno. Wine replaces young Wa
lace Levin, son of Jess Levin of General Thi
atrical, who is now with the army at fI
Riley, Kas. .
Sasso, Crest, San Jos,
is taking over the management for the Ss.
Jose Amusement Co.
Tyrone Power provoked loud praise fro:'
local critics for his performance in "Job:
Brown's Body" with Judith Anderson ar:
Raymond Massey. Starting a national tou;
the company has received the praise of Sa,
Francisco audiences and critics alike. Critii
feel that this dramatic recital "should equ..
and maybe eclipse" its predecessor, "Don JuSj
in Hell."
John Norcop, 20th-Fox publicist, return'e'
from the Salt Lake area and reports gres:
'
enthusiasm tlu'oughout the territory on "Poi
November 10 there was a mee'i
Soldier" . . .
ing of representatives of Collier's magazir
and first run exhibitors of northern Califoij
nia to discuss the local merchandising cairj
paign for "Thief of Venice," which is scheci
uled for release January 29. Two-page spreac;
will advertise the opening nationally in COi
liers and Look magazines with theatre date
On the local level, magazines will cooperai
with merchandising plans and tieups and i
national prize will be awarded to the exhib
|
tor who puts on the most outstanding can
paign—a two-week, all-expense-paid vacatio'
to Venice, Italy.
Robert Kothafel, FWC East Bay distrit;
manager, is back at his desk after an apper;
dectomy . . . Hanns Kolmar and Paul Spie
are handling pubhcity for the Johnnie Rai
date at the Fox Theatre November 26; tt.
Civic Music and Ai-ts foundation conceit
opening with Jeannette MacDonald Novemb*
7 at the Opera House, and the new Theatre,
at-the-Beach, which opens November 12, witj
"Twentieth Century," starring Mara Alexar.;
der Gilbert and Jack Clark.
Anne Belfer, publicist for North Coast The)
atres, assisted by Mike Vogel of Universa
arranged a nice tieup with the Cynthia Ore'
column in the newspaper. The homespun col'
umn asked, "Should a Woman Reveal He'
Past?" and mentioned the opening of th|
film. "Because of You," at the Orpheum e
presenting the problem. In a followup coluitu.
Cynthia Grey reported that 110 letters wei
received, exactly half say to tell and the othCj
half maintaining that what a fellow doesn,|
know won't hurt him. Which all adds up tj
a neat job of promotion by Anne Belfer an,
Mike Vogel on their heralding of "Becaus,|
of You."
Want Indo-Pakistani Agreement
Motion pictvu-e industries in India ani
Pakistan will place proposals before their re]
spective governments for an Indo-Paklstar
film trade agi'eement.
|
j
i2 BOXOFFICE November 15, 195;

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. . Guy
. . Danny
. . John
]
SEATTLE
Wisiting the Icjcal Allied Artists office were
division and district managers Mel Ruling
from San Francisco and Harold Wirthwein
from Los Angeles. Incidentally. Allied Artists
is now the name of the exchange's window,
replacing "Monogram Pictures of the Northwest,
Inc." . . . M. Marinacci, owner and manager
of the Cameo at Tacoma, died.
. . .
It's time when the drive-ins start to close
up for the winter in this area. Among those
closing are the Motor Movie in Everett; the
Sno King, located between Seattle and
Everett, and the East Sprague, the Y and
the Auto View, all located in Spokane
Mike Barovic, Puyallup, left on a hunting
Scheduled at the Coliseum are "The
trip . . .
Rose Bowl Story" and "Battle Zone."
. noted tenor,
. . . Pinky
W. H. Turpie, western division manager for
Manley, Inc., recently visited here and in
Portland . . . Paul D. McElhinney, Republic
manager, was in Yakima conferring with
Junior Mercy .
opened the
.
artist
Jan Peerce,
series of the Symphony
Women's committee with a program at the
Civic auditorium . Mitchell Columbia
recording star, will start an eight day engagement
at the Palomar the 23rd
Shelton of Portland is the new representative
for Manley in Oregon, with headquarters
at 79 SE Taylor.
Margaret Colasurdo, who recently left the
cashier's desk at 20th-Fox, has been replaced
by Dorothy Larmore, who has been with
Fox for nine years . Kaye knocked
'em dead at the Paramount last week.
Available for free at Lippert Pictures for
exhibitors are a variety of informative and
entertaining Pacific Telephone & Telegraph
short subjects, running from 10 to 25 minutes
each . . . F. A. Bateman, Republic district
manager, with headquarters in Los Angeles,
was at the local office . . . Washington indoor
and drive-in theatres are rejoicing over the
passage of an amendment prohibiting daylight
saving time except in cases of an
emergency.
Seattle theatre goers soon will be seeing
many of the world's masterpieces of art in
color through Art Films productions to be
released by 20th-Fox. They will be filmed in
galleries and museums in Italy, England,
France and Holland. The first in the series
of seven one-reelers being made will be
shown at a Seattle house later this month
as a supplement to the main bill. Each of
the films has a story background or employs
the fla.shback technique.
Visitors on the Row included Corbin Ball,
QUICK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
foil, give us o try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
FRED B. LUDWIG, Realtor
iRurnsidc * Portlond 15, Oregon
Lee circuit, with houses in Ephrata, Moses
Lake, Soap Lake, Othello. Coulee City and
Warden: C. L. Shaw of the Pix. Cheney;
Arnold Larson, Motor View Drive-In, Bellingham;
Mr. and Mrs. Chilt Robinett, Raymond;
Les Theurerkauf, Real Art, Tacoma, and
Prank Klein, the new owner of the Liberty
in Lynden.
Equipment for Spokane
TV Transmitter Delivered
has delivered
SPOKANE—General Electric
transmitting equipment for TV station KHQ,
channel 6. It will be the first television station
to operate at the maximum effective
power authorized by the FCC. and Richard
O. Dunning, president and general manager,
hopes to have it on the air shortly after the
first of the year.
The equipment includes a five-kilowatt
transmitter, 35-kilowatt amplifier and a fivebay
antenna. The combined 35-kilowatt output
of transmitter and amplifier will be
multiplied five times by the antenna to produce
100 kilowatts of radiated power, the
maximum allowed for channels 2 through 6.
Ask $63,000 in Damages
KODIAK, ALASKA—H. F. MacDonald and
Alfred Torgramsen have begun action to recover
damages totaling $63,000 aganist the
city of Kodiak. They allege that some time
prior to October 2, 1946, the theatre which
they operated was partially destroyed by fire.
The city gave them the right to reconstruct,
but subsequently compelled them to stop and
have never allowed them to begin again.
Residents Protest Airer
TUCSON—Tom Wilkinson, president of
the Richland Heights Ass'n, called a meeting
recently of residents of the area to protest
construction of the Prince Drive-In. The
ozoner is being built by a corporation composed
of local businessmen. It will be Tucson's
sixth outdoor theatre.
Glendora Theatre Is Sold
GLENDORA. CALIF.—The Glendora Theatre
and building has been purchased from
Mr. and Mrs. L. D. Dover by Mr. and Mrs.
Joseph Pokorny, formerly of Milwaukee. Tlie
Dovers had operated the showcase for about
a year, having purchased it from Western
Amusement Co.
Columbia Adds 'Casanova'
HOLLYWOOD—"The Life of Casanova,"
based on the personal memoirs of the 18th
century duelist, adventurer and specialist in
romance, has been added to Columbia's 1953
production slate. It is being prepared under
the supervision of Jerry Wald, who recently
joined the studio as vice-president and executive
producer.
Nace Appoints Ne\v City Manager
man-
MESA, ARIZ.—Harvey Simmons, city
ager of the Nace Theatres here since 1937,
has resigned. His replacement is Leo Williams,
who spent six years with the local
theatre chain.
E. G. Robinson in 'Harness Bull'
Sequoia Pictures, headed by Sol Le.^.ser,
Jules Levy and Arthur Gardner, have booked
Edward G. Robinson to star in "Harness Bull."
DENVER
r\uke Dunbar, attorney, former film sale
man and later secretary of the old fil,
board of trade, was re-elected attorney gei
eral of Colorado with the largest vote i
anyone on the Republican ticket . . Murrj
.
Lafayette, United Artists exploiteer, was
coordinating publicity for "The Thief," whic'
wull run at the Paramount. United Artis
is again booking "The Red Shoes" and tl
film is currently at the Broadway.
Lester Zooker, manager of the new'
formed Universal district, was in for his fir
visit, conferring with Mayer Monsky arj
calling on local theatremen. Accompanyiil
him were Barney Rose, in whose distrii
Denver was formerly, and Foster Blake, d;
vision manager. The new district comprise;
besides Denver, Salt Lake City, Kansas Cit:
Omaha and Des Moines. Rose's new distri
comprises the exchanges on the Pacific coas,
. . . George Smith, divisic'
Irving Sochin, Universal short subject salil
manager, was in from his New York hea('
quarters. While here he conducted a sali'
meeting, with the following local personn
present: Mayer Monsky. branch manage.'
Oscar Galanter, office manager: Les Lan:
mie and Prank Monaco, bookers, and Geii
Klein, salesman
manager for Paramount, was in for confe;'.
ences with Jim Ricketts, branch manager.
.
,
J. V. Sculley, Republic auditor, was i
checking the local exchange Vo
Paramount salesman, is vacationing . . Betl
Lou Schneider has been hired as clerk i
Exhibitors seen on Filmic
20th-Fox . . .
included Mr. and Mi's. Bernard Newmaj
Walsh; Delbert Stewart, Torrington, Wye'
Lloyd Greve, Eagle; Neil Beezley, Burlinf;
ton; Mrs. Fred Hall, Aki'on: Dr. F. E. Ride'
Wauneta, Neb., and Robert Smith. Stean'
boat Springs.
New Outdoorer Is Proposed
ALBUQUERQUE, N. M.—Plans for a ne
drive-in at Carlisle and Menaul have beet
submitted to the city hall building divisioi
The plans list the owner of the proposed 11.E
acre installation as Tom Griffin. The the
atre would be affiliated wdth the Allstate Tht
atres chain. No cost was listed.
mOTIDn PICTURE SERVICE CO.
Its HYDE ST. San fi\jnc*

say.
,
illegcd
,
\
Attorneys
I
I The
ii_
DttltJ
in torU
Clinton, 111.,
Drive-In
Sues for Early Run
CHICACO—The Family Drlvo-In ii' Clinton
Iilcd an equity Milt n.skInK relief from
witliholdinR of pictures until 30 days
l:ifter they have played the McCollum circuit's
;Kaye and Cllntonla theatres In Clinton. The
kuit, brought in U. S. Judtje Phillip Sullivan's
Uulrlcl court here, names the eight niajor

. . Eddie
. . Manager
CHICAGO
circuit, is back on the job a few hours ear
day now. He was at the Columbus hospit
for two weeks.
TJarry Nepo of the Kimbark Theatre was at
Meyer House hospital for surgery . . .
Max Dreifuss, veteran film salesman who retired
after 15 years at Monogram, two months
ago, is back at the Woodlawn hospital for
heart treatments ... Six award-winning
short subjects of recent years were added
to the 15-day Clark Theatre Great Films
festival which began last weekend. They
include "The World of Kids," WB 1951 Academy
award short: "The Famous Gerald
McBoing," 1950 cartoon winner: "For Sentimental
Reasons," 1949. and "The Grandad of
Races."
Sam Kaplan of the Bezel office reports that
CHAIRS REBUILT IN
YOUR THEATRE
By Experts in Their Field
Write for Quotations
Chicago Used Chair Mart
829 So. State St. Chicago 5
CANDY - POPCORN - SEASONING
For THEATRES and DRIVE-INS
— Send For Price List —
Freight Prepaid on $75.00 or More
KAYLINE CANDY CO.
1220 S. Michigan Chicogo 5, III.
"Secret People" is doing big at the Carnegie
Theatre. Harry Dudelson, Dezel district manager,
was in Cincinnati on business . . Eddie
Silverman of Essaness circuit testified in the
Oriental Theatre leasehold suit brought by
Emil Stern and the estate of Eddie Spiegel.
He denied the lease was speculative and that
returns were not as high as expected. Essaness
gave up operation of the house in 1950.
Bob Jackson was named manager of the
Jefferson in Fort Wayne, Ind.: Pete Skalabaines
to the Roxy in Frankfort: James Farrington
to the Knox Theatre at Knox; Jack
Lightner to the New Moon at Vincennes. and
Don Murray was appointed manager of Paramount
in Anderson. Arthur Arvison was
named supervisor in northern Indiana by
Alliance . . . The B&K Valencia in Evanston
has been equipped with a RCA Synchro-
Screen.
. . .
. . .
Al Weinberg, former Warner Theatre."; Chicago
advertising manager, returned from a
trip to Hollywood and was to announce another
Thomas
connection here soon Mar. a has reopened the Rialto in Coal City
The Castle Theatre, now in the Constan
circuit, is being modernized at a cost of
$40,000. The theatre formerly was operated
by Great States . . . Sargoy & Stein, auditors
from New York, are auditing the books
of the Strand Theatre here for the film
companies. The Strand is suing the film
companies, B&K and Essane.ss circuit in an
antitrust case . . . James
Gregory, Alliance
Mrs. John Dromey, wife of the Great Stat
circuit head booker, is in the Sacred Hea
sanitarium at Milwaukee taking treatment l
an arthritis condition . Foy, aft,
a medical checkup at the Passavant ho'
pital, left for New York .
Erw
Noyer of the B&K Nortown has organized tl
Nortown Fun club to get kids into the hou;
for special matinees . . . Nat Hoffberg. atto.
ney, served notice of appeal in Judge Sa.
Perry's court on behalf of Eagle Theatre froi
Perry's dismissal of Balaban & Katz as di
lendant in the case on account of statu'
of limitations.
Loop theatres here are extending the cou:
tesy of free admission to convention delegati
and their wives during the forthcomir
National Allied convention being held he:
at the Morrison hotel, Nov. 17, 18 and 1
Cooperating theatres are Balaban & Kat
Chicago, Roosevelt, State-Lake and VniU
Artists: Eitel's Palace: the Essaness Wood,
the RKO Grand: the independently-operatt
Oriental: the Jones, Linick & Schaefer M(
'Vickers: as well as six Allied member thes
tres, the Clark, Monroe, Telenews. Toda
World Playhouse and the Ziegfeld.
Fire in Edinburg, HI., Booth
EDINBURG, ILL.—THE Palace, a 15(
seater, has been closed pending completic
of repairs following a recent fire that wi
confined to the booth. No film was destroyei
The theatre is operated by Albert 'Vetters i
Springfield, 111.
• • TODAY'S "SURPRIZE" BUSINESS BUILDER * *
. ^
« -WAY PACKAGE SERVICE
FOR WIDE-AWAKE
OUTDOOR THEATRES
The
PERSONALIZED service
designed especially to increase
your business (MUCH as 30%)
romotion-Advertising-Dooking
INCREASES ATTENDANCE • INCREASES CONCES-
SION SALES . LOW COST • SIMPLE OPERATION
(PLAN NOW FOR '53 . . . IT'S NOT TOO EARLY)
P-A-B OUTDOOR THEATRE SERVICE
Phone CApitol 8494 . . . INTERVIEWS ARRANGED
2463 HOYT AVENUE INDIANAPOLIS. INDIANA
BOXOFFICE :: November 15, 196,

I
I
il
\f% THE SPUT-APeRTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
Here you see the reproduction of a split aperture test
between CENTURY projectors and ordinary projectors.
The CENTURY half of the screen proves CENTURY'S
superiority— it's alive and it sparkles.
The other half of the screen (an ordinary projector)
is dull and uninteresting. Make this test in
your own theatre and be convinced—change to
CENTURY projectors for bigger box office returns.
%enB^
CENTURY projectors were the choice for
Cinerama, the new spectacular "3 dimensional"
motion pictures. You have much to gain by using
CENTURY Projection and Sound.
See your CENTURY dealer for a demonstration.
CENTURY PROJECTOR CORPORATION, new york, n y.
SOLD BY
An-Gar Company
2831-33 North Clark St.
Chlcogo 14, Illinois
McCarty Theatre Supply Co.
3330 Olive St.
St. Louis 3, Missouri
Shreve Theatre Supply Co.
217 West 18th St
Konsos City 8, Mo.
30X0FFICE :: November 15, 1952
57

. . Dave
. . Leroy
. . Charley
.'
'
—
— ——
—
KANSAS CITY
Dill Jefferies, business agent for the front
office union, attended a regional meeting
at Moberly, Mo. Future contracts were the
main topic of discussion . . . Don Walker,
WB exploiteer, was in Des Moines . . . Patricia
Pierstorff returned to the same office after
a brief illness ... All branches observed
Armistice day.
Louis O. Honig, head of the real estate
and insurance departments at Fox Midwest
for 20 years, has an-
^^^^^^
nounced that he will
^^^^^H^^ from the com-
^^Bj^^^^B pany and open his own
^^^ office.
^BIp The new firm,
*
\ ^
to be located in the
Fox Theatre building,
3706 Broadway, will
specialize in the sales
and leasing of business
properties in the Kansas
City area, and negotiating
chain store
leases in county seat
Louis O. Honig towns and cities in
neighboring states. Honig's associate in the
new venture will be F. W. Quackenboss. The
new offices will open on December 1.
A telegram from Pat Pinnell, Wichita
representative for Columbia, reads: "Great
events happen during Ben Marcus month.
Baby daughter Sue born November 9 to
Pat and Jonalou Pinnell."
Elmer Bills, Lyric, Salisbury, Mo., underwent
an emergency appendectomy Saturday,
November 8, in Miami, Okla. His condition
9h yauA SviU44x SUux /S99
STEBBINS THEATRE Equipment Co.
IBOil Wy.nJoll. St.
KANSAS CITY 8. MO-
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listings.
Highest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
o>
ARTHUR LEAK Theatre Specialists
3305 Caruth, Dallas, Texas
Telephones: EM 0238 - EM 7489
CONFIDENTIAL CORRESPONDENCE
INVITED
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phone BAltimore 3070
115 W. 18lb Kansas City 8, Mo. ^^
Carpets — Door Mats
Complete Insfollation Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Central, Victor 1171, Konsos City, Mo.
455 Poul Brown Bidg., Chestnut 4499, St. Louis
F:^
was reported good at the Baptist hospital
Bill Powell, 40 Drive-In, St. Louis,
there . . .
and his manager, Mr. Kirby, were visitors
on the Row.
Commonwealth has closed the following
ozoners: The Crest, Fifty, Fifty-Two, the
Goodland, White River and the Grand Island
. . . Darrell Manes, who was handling the
reins of the North Platte ozoner for Commonwealth,
was in town on his way back to resume
managership of the Broadway in Columbia,
Mo. .
.
. . .
C. V. Crocker, Ulyssess, Kas., closed his
ozoner early this month . Hutching
has shuttered his Hillcrest airer at Osage
City, Kas. Williams, Royal, King
City, and Bill Bradfield, Roxy, Carthage, Mo.,
were visitors on Filmrow Bob Withers,
Republic manager, reports that a key case has
been turned over to him that was found near
30th and Tracy. Anyone losing a case with a
Withers bottle opener attached is asked to
Betsy Wolf,
contact the Republic office . . .
secretary to Bob Shelton at Commonw^ealth,
was married to Frank Josephson on Sunday,
Jean Radcliff, Warner secretory,
November 9 . . .
resigned.
'Snows' Opens at 115
To Lead in Chicago
CHICAGO—Business at Loop first run
houses was spotty. "The Snows of Kilimanjaro"
opened at the State-Lake, with admission
prices upped 98 cents and $1.25 and the
Grand had an average first week with a twin
bill, "Tomorrow Is Too Late" and "Feudin'
Fools."
(Average Is 100)
Chicago Everything I Hove Is Yours (MGM), plus
stage show 1 05
Esquire O. Henry's Full House (20fh-Fox) 115
Grand Tomorrow Is Too Lote (AA); Feudin' Fools
(AA) 100
Oriental Ivanhoe (MGM), 4th wk 115
Polace Because You're Mine (MGM), 3rd wk....100
State-Lake The Snows ot Kilimanjaro (20th-Fox) . 1 1 5
Roosevelt Springtield Ritle (WB); Apache Wor
Smoke (MGM), 2nd wk 100
Surf The Lady Vanishes (UA) 110
United Artists The Miracle of Fatima (WB), 2nd
wk 110
World Playhouse Beauty and the Devil (TeHel)..110
Woods The Lusty Men (RKO), 3rd wk 100
Ziegfeld This Above All (20th-Fox), 2nd wk 95
Two Art Houses Draw Best
Among K. C. First Runs
KANSAS CITY—Two art houses did the
best business last week. "Under the Paris
Sky" at the Kimo and "High Treason," in its
third week at the Vogue, each tallied 150
per cent.
Kimo Under the Paris Sky (Discina) 150
Midland Everything I Have Is Yours (MGM);
Without Warning (UA) 1 20
Missouri The Golden Hawk (Col) 110
Paramount The Turning Point (Para) 110
Tower, Uptown, Fairway and Granada Lure of
the Wilderness (20th-Fox); (at the Tower and
Granada only), Lody in the Iron Mask (20th-
Fox) 100
Vogue High Treason (Pacemaker), 3rd wk 150
'Kilimanjaro' Leads Slow
Indianapolis Week
INDIANAPOLIS—Grosses were only fair
at most first run houses last week, what with
the election interesting most theatregoers.
Circle The Snows of Kilimanjaro (20th-Fox), 2nd
wk 110
Indiana Woy of a Gaucho (20th-Fox); The WAC
From Wolla Wollo (Rep), 2nd wk 100
Keith's—Somebody Loves Me (Para), 2nd wk 75
Loew's The Hour of 13 (MGM); The Thief (UA). 85
Lyric—The Jungle (LP); Hcllgofc (LP) 75
ST.
LOUIS
The Amusement Employes Welfare Punc
organization committee met Wednesdaj
(121, at 1:00 p. m. in the Paramount screening
room. Edward L. Butler, acting chairman,
said. Pinal steps for a permanent
organization were taken . Toa
Canavan, Altec field manager here since-
1940, is no longer with the company
effective November 3. In an economy move!
Altec has converted St. Louis into a "stop-;
point" where service engineers may obtair
certain supplies, while the supervision of the'
territory is added to the office of C. J. Zerr'
at Oklahoma City. Canavan has been associ-j
ated with the motion picture business foi'
many years. He operated the Cooperative'
Sound Service from 1937 to 1940 prior to join-'
ing Altec.
Smiley Burnett has been playing many oli
the theatres in the smaller towns of this
trade territory in recent weeks.
Film folk watched with considerable interest
the close race for secretary of state Ir
Illinois. State Senator Charles F. Carpenter
the Republican candidate, operated a motior;
picture theatre at East Moliiie. On Sundaj
(9) he was leading Edward J. Barrett, the;
Democratic candidate, by 3,151 votes, as thej
official canvass of votes progressed . . i
Suffering from mild influenza attacks were!
Mrs. Rose Cook, Shelby Theatre, Shelbyville'
Mo.; Mrs. C. K. Paisley, Mark Twain Theatre
Perry, Mo., and Mrs. Edith Major, Mairi
Theatre, Paris, Mo. . Goldman i
local exhibitor and wife went to Hot Springs
for a vacation.
:
-
Mrs. John Marlow of Herrin, who has beer
at St. Mary's hospital here, may return home,
soon ... A most interested spectator at thai
opening of "The Thief" at Loew's State waf
Walter Neal, stage manager at the Empress
Playhouse. He had a role in the picture . .
Oscar L. Turner jr. of Harrisburg was on ai
deer hunting expedition in a Rocky mountainsection.
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hosier
3310 Olive Street. Si. Louis 3, Mo.
Telephone JEllerson 7974
CRETORS POPCORN
L & L
MACHINES
POPCORN CO.
116 West 18th St. Kansas City, Mo.
POCIIT \«[PT[DM
STAGE EQUIPMENT COMPANY
TTCiijjji
jmtfir
rVCRYTHINC rOR THE STAGE • AUD'TORIUM • LnilBY
BOX OFFICI. 1334 Grand A*e.. K»nv«ft Cilv 6. "u
BOXOFFICE
:
(id' ties
iliei
»5«il
: November 15, ISSIiji
Vi>:

]
Rod
I Wills,
I and
i\ASKS RENTAL REFORM TO SPUR
I
SHOWMANSHIP BY EXHIBITORS
Bob Bryant Tells Carolina
Parley Film Scales Now
Kill Incentive
CHARLOTTE A revision of film rental
scales designed to encourase promotion by
exhibitors was proposed by Robert E. Bryatit.
retiring president, at the 40tli annual convention
of the Theatre Owners of North and
South Carolina here Monday and Tuesday.
Bryant described current rental practices
of producer-distributor companies as upside
down, killing off incentive for showmen to
step up their showmanship efforts and increase
theatre patronage.
•PENALIZED FOR HARD WORK'
"Film rentals now penalize exhibitors for
hard work." he .said. "Instead of rental splits
being lowered when a theatre turns in a large
gross, the film cast goes up. Film companies
.should .set a sliding scale on their product
under which the more tickets sold the lower
the percentage the theatre has to pay
would be.
"This would give theatremen an incentive
to really work at promotion of their shows
and increa.se patronage. Under the present
system, every exhibitor realizes he gets nipped
every time he pulls in extra attendance."
Woodrow Fussell of Bladcnboro, N. C, was
elected president to succeed Bryant, who became
first vice-president. Fuller Sams jr. of
Statesville was elected second vice-president.
The convention voted to increase the directors
from 17 to 20, and the nece.ssary
quorum from seven to nine.
Jack Biaunagel. director of drive-ins for
the Commonwealth circuit. Kansas City, conducted
a forum on outdoor operation. He
stressed the value of managers living close
to their customers. First-hand knowledge of
their entertainment likes and dislikes makes
for more effective programming and positive
promotion, he said.
Four show business persons from the Carollnas
were admitted to the Will Rogers Memorial
hospital at Saranac Lake last year,
making the Carolina population at the sanitarium
10 per cent, Scott Lett, exhibitor chairman
of the Rogers Memorial hospital drive,
reported. He said the Carolinas had been
assigned a quota of 6 per cent of the $200,000
national total.
FOUNDED BY R. D. GRAVER
This year's convention celebrated the
founding of the a.ssociation 40 years ago by
the late R. D. Craver. Charles Picquet of
Southern Pines served the longest as president.
He was elected first in 1923 and remained
in that position till 1937 through the
transition from silent pictures to the talking
films. Sidney S. Stevenson of Henderson succeeded
Picquet and served until 1939 when
Lyle M. Wilson of Roanoke Rapids was named,
followed by Henry R. Berry. Hartsville.
Cameron. William Lundigan. Chill
starlets Laura Elliott and Alice Kelley
writers Robert Andrews and Douglas
Morrow arrived from Hollywood to appear
briefly at the convention prior to starting the
second Movietime tour of the Carolinas.
^^K
'
t>ANNIVERSARY -^
.tm «M« ^i
*CM
Exhibitors posed for BOXOFFICE repre,sentalive Harry Hart at the Thratre
Owners of North and South Carolina convention in Charlotte this week. Shown above,
top panel, left to rig:ht: Harrell K. Baldre. East Drlvc-In. Ik-aufort. N. C: Joseph
H. Wiles of the same theatre; actor Chill Wills, and Victor H. Wickiter. also of the
Beaufort open-airer. Center panel: E. .\. White. Whites Drive-In. Nashville, N. C;
Mrs. V. D. Holder and her husband, Kocky >Iount I)rive-In, Km-kv .Mount. Lower
panel: Johnny Kime, Kime Theatres, Morehead City, Don .Alexander, Alexander Film
Co.; George Kamos, manaffer of the Marine I)rive-In. Jacksonville. N. ('.: Clyde Carr,
manag:er of the Ocean Park Drive-In. Morehead City, and Bill .\nton. manager of
the Marine Drive-In. Havelock.
Alabama Receipts Up 15.6%
BIRMINGHAM— Boxoffice receipts In Alabama
theatres during July increased 15.6 per
cent over June, according to the University of
Alabama bureau of business research. The
figures are based on sales tax collection reports.
July reports also showed that receipts
were down 1.7 per cent from the same month
in 1951.
Charter New Theatre Firm
NEW ORLEANS—Charter of Incorporation
has been granted Joy-Coushatta Tlieatres. 218
South Liberty St., to operate motion picture
theatres. Capital stock was listed at $4,000.
Approximately $425,000 was remitted by
Costa Rica in 1951 to foreign suppliers of
motion picture films.
Dance Contest for 'Widow'
NEW ORLEANS— For Uie opeiung of The
Merry Widow" at Loews State, the Pontchartrain
Beach amusement park and the
Arthur Murray studio co-sponsored a dance
contest promotion. A dance course at the
Murray studio was awarded for the best
exhibition of the beautiful waltz which
played such an Important part in the picture.
Runnersup received passes.
Open 500-Car Leo Ouldoorer
MONROE. LA—Tom McElroy and Joy
Houck have opened their new 500-car Leo
Drive-In on U.S. 80. The two partners also
own downtown theatres here.
BOXOFFICE November 15, 1952
SE
59

Producers of Ad Films Plan for '53
United Film Service and Motion Picture Advertising Service executives sample
a client's product on a typical film ad set. Left to right: Mimi Byrnes, model,
serving the refreshments; C. J. Mabry, W. Hardy Hendren jr., Robert W. Dyer, a
MPA crew member; Reese Wade, Abby Coguenhem, Bill Scrogin, C. W. Scrogin,
C. W. Johnson, Marie Berglund and Jim Berglund.
NEW ORLEANS — Executives of United
Film Service, Inc., of Kan.sas City and the
Motion Picture Advertising Service Co., Inc..
New Title Is 'The Bystander'
The title of RKO's picture formerly called
"The Murder" has been changed to "TTie
Bystander."
ASTOR PICTURES COMP
V'l lOH'JI KN'IH", urxl lO 1 iOUICIOH
HAIWOOO t JACRION H\
OAUAl I TIXAt
tSTOR PICTUDES COMPAN
of New Orleans met in the latter city last
week to plan the production of advertising
films for theatre and TV for 1953. Co-chairmen
were W. Hardy Hendren, president of
United, and C. J. Mabry, president of MPA.
They announced that their associated companies
will make a total of 1,100 separate
Screenbroadcast advertising productions, not
including films specially produced for motion
picture or television use.
Executives studied the results of extensive
questionnaires which had been sent to customers
of United Film Service during the past
year. Clients using the advertising films produced
by the associated companies were asked
to assist in planning the production program
for the next year. Hendren said United's
clients had responded enthusiastically and
appreciated the chance to state their opinions,
as well as discuss the results gained
from screen advertising.
United and MPA personnel attending the
production meeting, in addition to Hendren
and Mabry, included Robert W. Dyer, Reese
Wade, Abby Coguenhem, C. W. Johnson,
Marie Berglund, Bill Scrogin and Jim Berglund.
Takes Over Film Deal
CHARLOTTE—H. G. Arenson of H. G.
Arenson's Attractions has taken over distribution
of "Birthright," produced by Columbia
university at Gainesville, Ga., for the
entire southeast. The picture has been endorsed
by U.S. Surgeon-General Leonard A.
Scheele.
J. E. Ohlinger to Port St. Joe
PORT ST. JOE, FLA.—J. E. Ohlinger has
been named manager of the St. Joe Drive-In
at Highland View by Martin Theatres.
Music department chief Ray Heindorf will
handle the scoring assignment on "Calamity
Jane," a Warner release.
KNOXVILLE Scenic Studios,
P. O. Box 1029 • Knoxville. Tenn.
Inc
Contour Curtains -^ Theatre Decorating -^c Stage
and Auditorium Drapes -^C Murals -( Rigging +
Trades * Controls * Wall Fabrics * Lighting
Most Moilcrii Stage Equipment Studio in America
CHARLOTTE THEATRICAL PRINTING CO.
223 West Second Street
Charlotte, N. C.
Carl Lowry Frank Lowry
Tent 21 Nominates
22 for Crew Posts
ATLANTA—Variety Tent 21 members, at ;
luncheon meeting in the clubrooms atop thi
Atlantan hotel November 3. nominated 2:
persons from whose number the 1953 crew o
11 men will be chosen. Chief Barker Joh:
Fulton, having served two years, was no
eligible for re-election.
The 22 persons nominated are Harolc
Spears, Oscar Lam, Hap Barnes. A. B. Padgett.
Tom Jones of Storey Theatres. Emorj
Austin, Charlie Coleman. Leonard Allen. R. B
"Bob" Wilby, Sam Kane, George Roscoe, Pau
Sanford, Roy Martin, John Stembler. Willi.'
J. Davis, Jack Pries, Johnnie Harrell, Ton
Eubanks, Dave Prince, Tom Jones of Exhibitor
Service Co., Marc Barre and Jimmie Redd
Members were to select 11 crew men frorr
the list of 22 and to name two delegates tc
the Variety International convention. Nominated
for the delegate posts were Whit
Whitaker, Fred Coleman. Jack Dumestri jr.
Guy Brown, Willis Davis and Charlie Dur
meyer.
E. B. Whitaker was named exhibitor chairman,
with John Fulton in charge of radic
and TV stations, for the local Christmas
salute to the Will Rogers Memorial hospital
The campaign, which started November 1
runs through December 31. The campaign appeals
to every employe in the amusement industry
for financial contributions to the hospital
fund.
Members present at the meeting were Guy
Brown, Tom Jones and Fred Storey of Storey
Theatres; Harold T. Spears, Johnnie Harrell,
Charlie Lester, Tom Jones of Exhibitors Service;
Don Hassler, Howard Wallace, A. B. Padgett,
Jack Dunestri jr., E, B. Coleman, Leonard
Allen, Emil Bernstecker, Al Rook. R. B.
Wilby, Hap Barnes, Willis J. Davis, Fred
Young, E. B. Whitaker, Sid Reams, Bob
Langer. Jimmie Bello, Ted Toddy, Fred
Beardon, Wendel Welch, John Fulton, Mr.
Fitzhugh, Emory Austin, Paul Wilson, Happy
Steinichen. Tommie Read, Jack Dumestri III.
Harvey Smith, Mack Grimes, Oscar Lam.
Charlie Coleman, Sam Kane, George Roscoe,
Paul Sanford, Roy Martin, John Stembler,
Jack Pries, Tom Eubanks, Dave Prince, Jimmie
Redd, Marc Barre and a number from the
radio-TV stations.
G«t Year Special
XMAS
iraiUrs On GREEN FILM
From GMd Old D«p«nd«bl«
FILMACK
You Cqh Always Count On Uf
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CHICAGO S. Ill N(W YORK M. f
Two Million Feet in Stock
SPEAKER CABLE
Without Priority
2 Conductor No. 17 AWG Solid Copper Plot Poroliel
Construction Rodent Resistont Non-water Absorbent
Jacl

l)
^Mi

BOXOFFICE :: November 15, 195;
I
o
'
16mm Suit Compared
To Press Ass n Case
MIAMI—Predicting many clashes between
the motion picture industry and television,
John Pennekamp, associate editor of the
Miami Herald, recently compared the upcoming
16mm suit to the action several years ago
against the Associated Press contesting its
right to distribute wire service news only
within the regulations set up by its members.
Pointing up the television contention that
since the product of motion picture studios is
intended for the public market, television
should not be excluded as a potential buyer,
Pennekamp gave as the theatre response:
"That's silly. It would put us and our
enormous investment throughout the United
SCREEN
States out of business. And all of our employes
would be out of work."
Turning to the Associated Press case,
Pennekamp said a somewhat similar question
was raised when the membership-owned firm
tried to distribute news only within its membership
regulations. The U.S. Supreme Court,
he said, ruled that AP would have to sell to
all who were willing to pay.
Another impending clash, Pennekamp said,
grows out of the situation which he claims was
highlighted by the recent big-screen, closedcircuit
theatre telecast of the Marciano-Walcott
fight.
"It was a sellout in 50 theatres in 39 cities
at admission prices ranging from $2.50 to $5.
It was not carried on TV serving homes," the
editor related.
"That situation has come in for considerable
discussion by E. F. McDonald Jr., presi-
A Good Rule to Follow
(^a^c^e^ Merchant-Trailers
For extra income ... for sure-fire merchant-exhibitor
satisfaction, tie-in with Couger today. Cauger's 22 years of
experience can help you
NOW.
Distributing More than 80 Manufacturer-Dealer Programs
• FORD . CHEVROLET • PONTIAC
• SPEED QUEEN • WESTINGHOUSE
• SCHULZE and BURCH CRACKERS
dent of the Zenith Radio Corp., who is re
ported to be in possession of a device by whic;;
reception of TV in the home can be conj
trolled. If a big program is being televised
the viewer can, through the use of this devictj
cials, a broader audience. But he reaches thij
place where what he will pay is less than the
theatres can return.
"So, says McDonald, 'more and more majo;
events are going to disappear from home TV:
and be televised exclusively in theatres.' i
"You can bet that a careful study was madJ
of the attendance figures in Yankee stadiun
and Ebbets field during the world series U
determine the effect of television on the at
tendance at the event itself.
"Unless it is figured that the added incomi
from the razor blade sponsor is making up f
patronage loss, you can expect a change nex
year.
"The games were televised in the New Yorl:
area. Some time ago there was discussion o
creating a 'blacked out district, extendinj
over the 'normal zone of appeal' for thi
series, and televising beyond it. Nothing cami
of it. It was suggested that the games bi
blacked out In a 100-mile radius of the bal
parks."
iffS
'
receive it by telephone. Tlien, at the end ot
the month, the charge is on the telephone bil
,jim
Unless you were willing to pay you wouldn' .
get the program.
j
"McDonald wants the theatre television tj
be expanded, but he wants paid-for home re
' \
ception, too. Fewer than 150,000 persons sa\:
the fight, he contends, because that was th
capacity of the theatres showing it.
"He believes that persons who don't owi
home television sets and those who ar
^. wkeB
traveling at the time of important events;
would fill the theatres, even when big event!
were being shown in homes.
I'tit, spent
"There are 12,000,000 theatre seats in th,
United States, says McDonald, while th'
"The developing conflicts run into enormou
population exceeds 150,000,000.
;
money. The gross of the Marciano-Walcot,
fight in the 50 theatres was $400,000. It wouh
[jiiietet
be unfair, 'and legally impossible,' argues Mc'
Donald, 'to force sports or other producers fc'
put their important spectacles on home T\
at a financial disadvantage to themselves.'
"The boxoffice income goes into competitioi'
Soilittiii
Stteess
with the amount a sponsor might pay fo'
Siplice
television rights for the same event. A spon
sor, of coiu-se, wants his show
tiilbe
to go into th'
homes. That gives his messages, or commerl
nltate
JEj Colimt
m. Wesl
tfisMne
lti:H.A.I
iCCoplaD
isfl
liincl
lluRo
AT
m
• ORANGE CRUSH • SINCLAIR
• CROSLEY . INTERNATIONAL HARVESTER
Alabama Airer Closes
LANETT, ALA.—The Skyvue Theatre oi'
the West Point highway has closed for thd
winter.
n
!:? "fsit, I
' '•
•««
Fill
those Empty
Spaces with
Profit-Earning ads
PROFIT WITH KAYI
AUaondr* Oumai' Atfvvnturr
'"
fe«l
-;! II 00 ej
JUST . . .
irknJask
LOUIS HAYWARO
JOAN BENNETT
PHONE or
WRITE
Atlanta
Charlotte
Memphis
New Orleans

i
'
I The
_kL
. . Charles
. . Mike
.
.
. . . Tom
. . Mark
^^^H|
i. links
JACKSONVILLE
Crrd Hull. MOM iniiiiaKti. i.s spendlnB n twoweek
vacntlon in Cuba . Honan.
A'liriuT iniVfUiiK auditor, arrived In town
.
,^anlc Hourii. Exhibitors Service, returned
from a trip to the murine air station at Cherry
.>olnt. N. C. P. Lester, district
.
Inanager for National Screen Service. Atlanta.
»nd Ed Hayes of Realart. Atlanta, visited here.
. . .
Vnlvrnuil had many on the slckUst. Shirley
A'allnce. blUlnB clerk; Violet Davis, ledger
lork; Debbie Rushlow. receptlonUst; Jane
^azaurl. bookers stenographer, and Doris
.•"lynn. cashiers clerk, were the victims
=".
T. Murray, manager of branch operations,
^ew York, spent mast of the week here. On
tiect'o" night Murray had a TV .set Installed
n hLs hotel room and held open hou.se for the
Universal force.
local 20th-Fox staff was saddened to
iearn of the death of Fred Dodson. Atlanta
John Sutton. Vogue. Orlando.
Tianager . . .
Sas In.
Malcolm Baugh and Evelyn Carter are runung
for offices in the union. Baugh is runilng
for business agent and Evelyn is runilng
for a place on the board of trustees.
•3ecUons will be held December 3 and the
dinners will take office January 7.
!
Visiting Columbia were Ed Chalhub. Careree
Iks Ik.
Center. West Palm Beach; R. E. Beck.
|\rcade. Ki.ssimmee; J. N. Wells. Wells. Kingsid
moitK [and. Ga.; H. A. Dale. Lake. Lake Butler, and
us C. Coplan, DeLand Drive-In. DeLand .
farewell luncheon was given for Doris
ttatts'
isdvij': f>oston at the Roosevelt hotel.
ion on lit I
itlieSefl:
i&iia
rict,
ppeal'
esffi
k
thesuaj
iusoftbiii
OSes
oeTlieaEt
closed
fe
ATTENTION!
DRIVE-IN THEATRES
COMPLETE ANNOUNCEMENT
AND MUSIC SERVICE
Tape recorded
$6.00 per week
postage included
Above weekly service includes one hour of
uninterrupted music for use before the show
15 Minute Pre-Show Announcement followed
by 15 minutes of music—Intermission Announcement
followed by 15 minutes of music
—Car Break Announcement followed by 15
minutes of music.
All announcements are made to your specifications.
Special announcements are also included
at no extra charge. One commercial
onnouncement moy be sold to local merchants
and is included in the service charge.
The above S6.00 per week price is the total
cost regardless of the size of the Drire-ln
Theatre.
MERCURY ADVERTISING
221 W. 18th St.
KANSAS CITY, MO.
CO.
Thirty member* of the motion plcturr coun-
. . . Pete
cil mot Novembt-r 6 at the Somlnole hotel to
hear a talk on the life of David W Griffith
and his "The Birth of a Nation"
Friedman of the art department of Florida
State Theatres s()ent part of hl.s vacation In
St. Augusllnc, which wan hLs former home
John Futch, manager of the Jack-nonvllle
Beach. pa.ssed out candy to children pa.vilnK
his theatre Halloween. Futch ha.s done IhLs
for several years and It ha-s now become an
established custom.
Roy Smith made a trip around Florida vUlt-
.
uig Tampa. Orlande. DeLand and Daylona .
The Starlight Drive-In. Piatt City, opened
November 6. The drive-ln is operated by the
Talgar Tlieatrc Co. of Lakeland and the manager
is Harold Hocketl Construction Is
progressing nicely
.
on the
.
Brahma Drive-In.
Ki.ssimmee. which will be managed by Ralph
Saunders.
. . . Floyd
Curry Andrews, former manager of the
Shores. Miami. Is now managing the Joylan
Drive-In. Dade City, which Is owned by the
Floyd Theatres. Haines City. Joe Faletta of
the new Filmland Drlve-In has set December
1 as the tentative opening date
Bowman, former manager of the RIalto. Orlando,
is now connected with the James
Chemical Co. of Clearwater . Dupree.
Daytona. Daytona Beach, has returned from
a vacation trip to Nassau.
The Suburbia Drive-In, Gainesville, which
is less than a year old and accommodates 700
cars, has been leased by W. R. Shafer. who
also operates the Florida at Daytona Beach
Sawyer, former manager of the
Empire. Daytona Beach, has begun service in
the navy.
Roy Smith. Jacksonville Popcorn & Candy
Co.. and Harry Botwick. concession manager
of Florida State Theatres warehouse, attended
the popcorn convention which was held
in Chicago November 12-15 and the TESMA
equipment conventaion on the 16th.
SPECIAL TRAILERS
Quality & Service
Serving theofrcs in fho South for 31 y«or».
12 cents per word
Lowest cost anywhere
Minimum Order, $2.00
Strickland Film Co.
220 Pharr Rood, N. E. Atlanta
F & F'S PROFITABLE
SHERBITS
and
JUICELETS
Are distributed by
JACKSONVILLE
POPCORN & CANDY CO.
1075 W. Adams St. Jacksonville, Flo
ROY SMITH
Fred Ryan Dodson. 50, Dies;
20th-Fox Atlanta Chief
ATLA.NTA Kr in «;tv.rtl4 and Soijlh Carollnj. 11
1. rifo^'jry lo jd,i Sal« Ti\ \o waif prlrts
Get in touch with us for o S««l
SPARKS SPECIALTY COMPANY
PHONt 33 SOPERTON, GEORGIA
florida's flRST Supply House
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP
no Franklin St. J3« Wnt ria«ler St
Tampa. Flo.
^^^^^a^m Miami. Fla
Phon* 2-104S 9^7 riwn*
J-SOl*
,«i
OXOFFICE :: November 15, 1952
63

|
Beautiful DeSoto at Arcadia, Fla.,
Dream of Manager D. D. Sangaree
ARCADIA, FLA.—Dan Daniel Sangaree,
manager of the DeSoto Theatre here, realized
the culmination of many years hard work,
when he helped give to this city of 6,000 persons
one of the most outstanding small theatres
in the Sunshine state.
For Sangaree the theatre represented 18
years of waiting, hoping and planning. When
he first graduated from Emory university, he
soon attained his first objective, that of becoming
a theatre manager. In 1933 he joined
the staff of the old Star Theatre here and,
with the exception of six years in the armed
forces from 1940 to 1946, he has served in
various capacities and as manager of the Star.
During that period, however, he never lost
sight of his second objective, to plan and
build one of the finest, best-equipped small
town theatres. In 1951 his planning paid off
with the opening of the DeSoto. And the
DeSoto proved that unusual interiors and outstanding
facilities for patron comfort and
pleasure are not exclusively confined to large
cities.
One of the new ranch-type house.-., th"
DeSoto is notable for the simpiiciiy ui its
layout, the good taste of its decor. Its facade
is simple and colorful and the garden effect in
front of the house is eye-taking and a veritable
delight to nature lovers.
The outside poster frames are unique in
design and heighten the beauty of the posters.
Owned by Florida State Theatres, the theatre
is truly the creation of Sangaree. Designed
by Kemp, Bunch and Jackson, Jacksonville
architects, it is a credit not only to the
architects, but also to Ricketts & Royce,
general contractors of Tampa.
The auditorium seats 709 and one of the
outstanding features is its huge and elaborate
grand drape. Not only is it decorative but it
also is a vital part of the acoustic control.
64
The drape includes nearly 1,800 yards of decorative
material.
The theatre is 100 per cent fireproof.
Acousticon seat phones have been in.stalled for
the hard of hearing. The air conditioning
.system is automatic with electric thermostatic
control. New RCA Magic Voice of the Screen
brings high fidelity sound.
Guy A. Kennemer, executive in charge of
the theatre construction for Florida State,
handled building of the theatre for his firm.
In the lobby of the theater is the Candibar.
fronted by a wide glass showcase trimmed in
chrome with black counter space and mirrors
accentuating the beauty of the delicate wood
paneling and green trim. Lighting is with
indirect fixtui-es and fluorescents.
The pylon marquee of
the theatre has transparent
plastic letters and the large
letters of the theatre name
contained 680 twinkle lights
operated on a circuit breaking
flasher. Entrance to
the manager's office is from
the inner lobby and is connected
by a door behind
the Candibar.
CYCLSRAMIC
Custom Screen
GIVES YOU
"CENTER SEAT VISION"
From every seat in the house!
ELIMINATES GLARE AND DISTORTION!
GIVES AMAZING NEW DEPTH!
PERFECT SOUND TRANSMISSION!
NO PERFORATIONS!
The top photo is
of Daniel Sangaree,
whose ambition
and planning created
the new ranch-type
DeSoto Theatre in
Arcadia, Fla. The
huge drapery, seen
in adjacent photo, is
an outstanding feature
of the 709-seat
auditorium.
WIL-KIN THEATRE SUPPLY, Inc.
Atlanta, Georgia—Charlotte, N. C.—Jacksonville, Flo.
"fveryt/ii'ng for the theatre except film"
TELL AND SELL WITH BOXOFFICE ADS
Jasper Theatre Is 2 Years Old
JASPER. ALA.—The new Ja.sper Tlneati.,
managed by Bill Steppe, celebrated its seco:;
birthday with a party Wednesday, Octobj
22. Patrons were awarded gifts which ill
eluded a cedar chest, lamps, pottery, a d

. . Jimmie
. . . Hal
. . Tony
i
i
ATLANTA
Ipbe Center Theatre al KnoxvUlc has Ix-cn
sold by Mr.s. Roma Webb to Kciinelh Wllluiu
. • • Jack
M. Hcffclman. Princess,
|unt5Vllle. Alu., left this week il2i on a trip
a New Orleans. Havana, Cuba, Port-autlnce,
Haiti, Panama, then along the coast
f Mexico and bark to New Orleans.
Anaco has opened an office In Atlanta, with
OMph D. Coll ivs district manager. He wa.s
ormerly sales supervisor for Ansco in Cln-
Innstl W. M. Richardson. Astor Pictures,
. . .
jft on business trip to Thomasvillc and
acksonvllle and will get In some fishing at
tystal River, Fla., with Emile Savini and
», C. Lam
.
Bello. Astor salesman.
•ft for Florida on a two or three-week
usiness trip.
R. M. Savini, president of Astor Pictures
New York, atended the 40th annual conentlon
:o..
of the Theatre Owners of North and
outh Carolina in Charlotte November 9-11
R. M. Kennedy, Alabama theatre execu-
,ve. was in town. He recently took over the
lapitol and Betsy, Elizabethton, Tenn., and
as clased the Betsy. He will offer first run
ictures in the Capitol.
Johnny Mack Brown, Alabama-born film
ero of millions of cowboy fans, was in
Ulanta Saturday before starting a five-state
[ersonal appearance tour. He said that scripts
re now being written for a series he will
(pgln around January 1. Brown was here to
islt friends and his two brothers Fred and
David.
I .
I
Escorted by Frank Bell
ST. PETERSBURG — Frank Bell, district
lanager for the Florida State Theatres, acjmpanied
Jane Pickens of the famed Pickens
sters when she appeared in the hospital
ards of
the Veterans hospital at Bay Pines.
'tarke Airer Shuttered
STARKE. FLA.—The Blanding Drive-In
as been closed temporarily. It is expected
) reopen in the spring.
monarch!
Theatre Supply, Inc.
Neil
Blount
492 So. Second Si.
Memphis. Tenn.
COUNTRY PARSON'
With John Beal— Peggy Stewart
DOING BIG BOX-OFFICE
BUSINESS EVERYWHERE.
"KING OF KINGS"
Cecil B. DeMille's epic
The Story That Shall Live Forever.
ASTOR PICTURES CO. of Ga., Inc.
Main 9845
163 Wolton St. Atlanta. Ga.
J
Memphis Variety to Elect
New Crew on December 8
MEMPHIS—A general memb

e£ BOXOFFICE :: November 15, 19]
i
:
'
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New York Times
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GREENSBORO, N. C. CHARLOTTE, N. C.
MIAMI
The opening of
Wometco-WTVJ's new studio
featured a cocktail party for tne press
and a tour of the studio. Among the hosts,
besides owners Mitchell Wolfson and Sidney
Meyer, were General Manager Lee Ruwitch;
publicity director Bert Toppan; Mark Chartrand,
public relations executive, and Sonny
Shepherd, managing director of the Carib,
Miami's first house equipped for thea're television.
Shepherd was kept busy escorting
guests in fiont of cameras which in turn
gave them the chance to see them.':elves on
TV. A few oldtimers heave sighs of regret
at the passing of the old Capitol Theatre,
gazing nostalgically at a few rows of seats
in the topmost balcony of the theatre—all
that remained to remind them of Wometco's
first local theatre.
The circus committee of
the Variety Children's
hospital has opened 12 offices for the
sales of tickets to the Ringling Bros., Barnum
& Bailey shows November 21-23. Women
workers for the project are manning the
ticket booths placed in strategic locations in
the area. All parking revenue, plus a percentage
of the admissions, goes into the local
fund.
The downtown State, a Wometco house and
one of the oldest theatres in the area, goes
into its final week of operation. According
to Mark Chartrand of the Wometco circuit
lack of business or inroads of television has
nothing whatever to do with the theatre's
demise. The owner, who leased the building
to the circuit, plans to tear it down to make
way for new offices and stores. The State,
according to Chartrand. has made money ever
since it was acquired about 15 years ago. It
was built in 1920 and was once called the
Fotosho. During the last years it has followed
a stunt policy, and all kinds of goingson
have been noted as ballyhoo, from a South
Sea island dancer on the sidewalk to a man
parading in a prisoner's uniform.
John Cunningham, who continues as manager
of the 27th Avenue Drive-In, operated
the State at one time. Cunningham tagged it
the State instead of the Fotosho in 1930. It
was also once owned by Paramount, but had
been under Wometco's banner since 1936. It
saw the premiere of "City Lights," "Strike
Me Pink" and "House of Rothschild."
The finals in the "Mario Lanza of Miami"
contest are due on stage at the Florida in a
few days. Semifinals are scheduled for the
Sheridan. "Because You're Mine" has been
running at both these houses. Auditions were
held at four radio stations, one program at
each station selecting the young singer, all
amateurs, whom it wished to .sponsor. Director
of each of these programs will appear on
stage at the Florida at the finals and the winner
will be chosen by audience applause. A
tape recording of his singing and a photograph
will be sent to the Hollywood and New
York MGM record companies and film studios.
A $50 war bond will also be given
the wirmer and a similar bond will go to t
sponsor.
new seaS'
. . .
,
Local Variety tent launched its
with a Carnival night as a Saturday nig
feature in its quarters in the Pan-Americ;
Bank building The closing of the Sta'
and other rearrangements, has occasion
some changes in Wometco's lineup of pe
sonnel. Howard Lange goes from the Ess
to be assistant manager at the Bouleva.
Drive-In. James Maury will handle subs
quent run theatre release and Paul Bar'.
goes into the Strand as manager. Crag Cc(
lins is assistant at the Center. Oren Cohi,
is assistant at the Tower. Chester Dillie
>
assistant-concession-manager-in- training 1|
drive-ins. Chet Gole is assistant at the Su
Dana Bradford is zone four manager
manager of the Center. Herb Rubenstein
j
zone two manager and manager of the Towi
Bill Goler manager zone three and fr
Rosetta. Dick Gersley is assistant managi
'
of concessions at the 27th Avenue Drive-]'
Wm. Castle Directs 'Cochise'
Producer Sam Katzman has tagged Will
Castle to direct the Technicolor western "Co)'
quest of Cochise" for Columbia release.
HERALDS
OFFSET PRINTINC,
EDGARL. RICE
THE HERALD PRINTER
The Herald way is the best way
TELEPHONE 216 WALTON ST., N. W
MAIN 1622 ATLANTA, GA.
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THE QUEEN FEATURE SERVICE, INC.
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EDDIE ATKINSON AGENCY
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Griner Hotel Jacksonville, Fla.
Day and night phone: 4-5611
THEATRE MARQUEES
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IN ANY SIZE THEATRE OR
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CARBONS, INC. • BOONTON, N. J.

I
The
I
I
The
j
The
I
Bonham—Mrs.
C! K.
New Movielime Tour
Launched in Texas
DALLAS—Ten Hollywood stars will arrive
here Sunday il6) to launch the second
Movletlme In Texas star tour. Phi! I.sley,
;lM^l(lent of Phil Isley Theatres and chnlri.,in
of the 1952 Movletlme lour, said the
|,urs would arrive at 4 p. m. Sunday.
personalities. comlnK here under the
i;',-orshlp of the Texas Council of Motion
I',. 'lire Organizations, will Include Keenan
A'ynn. Chill Wills, John Carroll, Hugh
)Brian. Wayne Morris. Vera-EUlen. Susan
rabot. Jean Hagen. Mix Talton and Fredrick
DeCordova.
They will appear in public performances
II more than 40 Texas cities, most frequently
ippearlng on the town square, with local and
tate dignitaries participating and local theare
owners and managers as hosts. The stars
vlll speak informally to the thousands exlected
to be on hand at the stops.
Business houses and schools will close when
ihe caravan arrives In each city. School
lands and special activities of local interest
tie in with the 45-minute programs, such
till
s the appearanec of the Apache Belles in
fj'ler and Yamboree festival activities in
iMlmer. Where the tour is scheduled to renaln
overnight, special appearances have
jeen arranged, in such places as the Vetrans
hospital in Corpus Caristi and the
Varm Springs Foundation for Crippled Chil-
Jren at Gonzales.
The stars will split into two groups, with
[ne group appearing in north and east Texas
nd the other in the southeast and valley
ection of the state.
first group will go from Dallas to
l-leKinney on Monday. Ray Brockman of
Ihe Ritz Theatre will be host there.
tour will proceed to Sherman where
losts will be H. C. Overt, Texas Theatre;
Jary Spears, State, and Robert Sparks.
"win City Drive-In.
Other appearances follow with the list of
losts in each town:
Dcntsorv^Trumon Rtley, Riolto, and Lonnic Legg,
Viperbo.
Delio Cole, American.
Paris—(overnight) C. W. Moss, Grand; Mrs. Ann
'eilder, Lamor, and Elmer Bell, 271 Drive-In.
TUESDAY
Clorksville—Cob Wolf, Avolon; Bert Holster, Red
ver Drive-In, and J. V. Kunkel, Rex Drive-ln.
Mount Pleasant—W. R. Gerhord, Martin, end Kencth
Seigh, Pleasant Dnve-ln.
Gilmer—Cronfill Cox jr.. Crystal.
Glodewoter— B. E. Lannon, Cozy.
Longview— (overnight) A. M, Avery, Arlyne
WEDNESDAY
Henderson—A. T. Boren, Strand.
Lufktr>—Stockton Thompson, Pines, and Frank Idait,
Texan.
Nocogdoches—D. J. Hardy, Main; C. A. Christionjn.
Pines Dnve-ln; W. M. Mattison, SFA.
Tyler—(overnight) Jimmy Leothermon, Tyler; S. G.
ry, Joy; Howord Arthur, Rose Gorden Dnve-ln, ond
. T. Wales, Starlight Drive- In.
THURSDAY
Athens—Owen Killingsworth, Texon.
Palestine— J. F. Jones, Ritz, ond Bill Pence, Moonte
Dnve-ln.
Mexia—M. Easterling, Mexia; Cliff Turner jr.,
arkwoy, and Seth Campbell, Liberty.
Corsicana—David Votes, Palace; Sidney Miller, Hilld*
Dnve-ln; B. L. Hogle, Navarro Drive-ln, and
F. Borg, Tex.
Ennis—John Stiles, Plazo, ond Ben Dorbey, Vilige
Drive-ln.
Koufmon—John Harris, Plozo.
Terrell—Leamon Marshall,
Iris.
Greenville—A. S. Moore jr., Texon, ond M. E. Hunt,
unt Drive-ln.
The other caravan of stars, touring the
(Continued on next page)
Brighter Future Foreseen
At Rowley Convention
Feature of the Kowlry I'nited Theatres srmiannual ronvrnlinn in DulU^ wm the
roundtable di.sru.ssion of menhandLsin); and srllinR of produrt. ShoHii. Irfl to rl»ht,
at the head table are .leff Livingston, Inited .Vrlists: John II. Ko»1r>. rxrrullvp vicepresident
of Rowley I'nitcd; Jirry Pickman, Paramount; Fdward II. Koulry. pmidrnt.
Rowley United; Don C. Uoiislas. director of public relations: W. W. Brumbrric. Warner
Bros.; C. V. Jones, vice-president and general manager, Rowley I'nitrd. and Stirling
Silliphant, 20th-Fox.
DALLAS—Rowley United Theatres held its
semiannual convention at the Adolphus hotel
here November 4, 5, with circuit partners and
managers in attendance along with more than
40 special guests from other circuits and film
companies.
Don Douglas, Rowley public relations director,
served as master of ceremonies and
President Ed Rowley, as host, welcomed the
guests. Evelyn Poag, Del Rio partner, selected
the names of the four main speakers
from a hat to determine the order of the
presentation, starting with Jerry Pickman,
vice-president in charge of advertising and
publicity for Paramount.
Pickman opened his remarks by saying that
he had been attending as many exhibitor
meetings as possible, "because I believe we
can all learn to more effectively merchandise
pictures.
"I have been in show business for 20 years,
selling entertainment. I know about other
means of competition, but honestly feel that
motion pictures will become greater in the
years ahead in our ever-expanding industry,"
he said.
He indicated that eastern newspapers are
asking for additional publicity on Hollywood
product, indicating increased public interest.
He went into detail on present plans for
localizing advertising.
He criticized exhibitors for not seeing the
better pictures before they are shown to the
public and he said films are the only product
in the world where a retailer may not see
what he is going to sell before his public sees
it. He criticized exhibitors for not writing to
advertising and merchandising departments
about press sheets and other advertising material.
Stirling Silliphant. 20th-Fox director of
publicity, said that the film studios have settled
down to a careful apprai.si\l of subjects
and are trying to make pictures at a price,
endeavoring to avoid middle border-Une pictures.
Attitudes in the industry have improved.
Silliphant said, adding: "A year or two ago
we were apologetic, but good pictures coming
out of Hollywood In the last year have reflected
the action of COMPO." Hollywood,
he .said. Is interested in facts and figures.
"We hope you will get behind not only
20th-Fox product, but all good product."
Jeff Livingston. United Artists, said that
out of the "threat of bankruptcy. United Artists
has worked up many ideas which exhibitors
can use on the local level—and we have
been pulling away from that threat.
"Exhibitors have done Incredibly fine work
with some of our pictures," he said. He told
about the accelerated trend to color and said
that his firm had encouraged its personalities
to appear on TV to build up "want-to-see"
value. Various pictures were discussd. with
ideas for merchandising.
W. W. Brumberg, Warner Bros., spoke of
the days when he worked In Texas and referred
to the state as "where showmanship
begins," saying, "it happens because you falks
make It happen."
He repeated that advertising in newspapers
has taken a swing back to the motion picture
Industry and he urged exhibitors to cooperate
with papers in making more material available
to them.
A general discussion of merchandising followed,
with owners and partners joining in
the questions and answers. Earlier In the day
a silent prayer was offered in memory of
L. M. "Mike" Rice, legal adviser who was
killed ."^veral months ago. New members of
the organization also were introduced.
Tuesday night a "political wake" was held
in the DanLsh room on the 15lh floor of the
hotel with a buffet dinner followed by talks
by R. J. OT>onn«ll and William C. McCraw.
O'Donnell praised the work and efforts of
the men responsible for the Rowley organization—Harold
Robb and Ed Rowley OT)onnell
spoke highly of the Cinerama threedimensional
process and gave details on the
(Continued on next page>
OXOFFICE November 15, 1952 sw 67

;
]
New Movielime Tour
Launched in Texas
(Continued from preceding page)
southeast and valley sections, will so from
Dallas to Houston where they will be met
by the host exhibitors and driven to Beaumont
for the night. At Beaumont hosts are
Jack Dahmer, Jefferson; C. O. Slaughter,
Pyi-amid Drive-In, and George Caldwell, Circle
Drive-In. Other appearances and hosts:
Orange—T. R. Clemmons, Strand.
Port Arthur—M. C. Clemmons, Strand; Frank
Whisenant, Surf Drive-In, and Lawrence Fontana,
Hollywood.
Galveston— (overnight) Sonny Martini, Martini, and
John Browning, State.
TUESDAY
Bay City—Mrs. Frances Taylor, State, end Keith
Texas.
Yoakum—Chris Muenich, Grand.
Hallettsville—Mrs. Robert Cole, Cole.
Gonzales— (overnight) Lynn Smith, Lynn.
Curtis,
WEDNESDAY
Cuero—Jack Dickerson, Rialto.
Goliad—Mrs. L. D. Williams, Goliad.
Beeville— Luncheon stop.
Alice—Joel Smith, Rialto, and H. C. Gunter, Buckhorn
Drive-In.
mOTIOn PICTURE SERVICED
San francisco(2)CaliP.
119 HYDE ST.
Corpus Christi— (overnight).
THURSDAY
Robstown—Lawrence Miller, Gulf.
Kingsville— Robert Beddow, Texas; Chester Kyle,
Kings Drive-ln, and M. M. Buchanan, Varsity.
Harlingen—Lew Bray, Strand; R. E. M. Gilbert,
Arcadio; Forrest Martin, Valley Drive-In, and S. G.
Garcia, Azteca.
McAllen— (overnight) Bill Rast, Poloce.
FRIDAY
Edinburg—Dock Boyle, Citrus.
Weslaco— Lew Bray, Gem, and M. Benitez, Nacional.
Mercedes—Lew Bray, State; R. E. M. Gilbert, Rio,
and J. T. Archer, Wes-Mes Drive-In.
San Benito— Ed Brady, Rivoli; Cornelia DeSolme,
Citrus Drive- In, and Mrs. E. R. Ruenes, Ruenes.
Brownsville— (overnight) Jimmy McNeill, Majestic;
Marshall Nichols, Charro Drive-ln; D. J. Young, Iris;
Ed Brady, Victory, and Barney Hole, Grande.
Five Theatres Entangled
In Police Investigation
OKLAHOMA CITY — Fifteen business
places, including five theatres, received frontpage
publicity in connection with a perversion
probe that netted two suspects arrested
after a four-day check. The investigation
was launched after police received a
letter stating "homosexual activities are being
conducted in a disgraceful manner in many
downtown business houses."
Police said they did not have sufficient
evidence against two men arrested at the
Warner Theatre to warrant filing of state
charges, but added they would be charged
with disorderly conduct.
Investigation of 15 places named in anonymous
letter will continue in attempt to gather
evidence to support state charges against
perverts. Police said they considered inform.ation
in the letter correct. The letter writer
said he spent three weeks gathering informatioK
on vice in Oklahoma City, and declared
he feared for his life if he disclosed
his name.
Brighter Future Foreseen
At Rowley Convention
(Continued from previous page)
new medium, terming it a stepping stone
the future.
McCraw praised the Rowley organ!
for showing great leadership in Texas CO:
activities throughout the year and particulail
on the speakers bureau campaign. He t
ferred specifically to examples of showma
ship displayed in Corpus Christi where a sp
cial meeting for service club members v
held in the theatre and box lunches we
given to those attending and to the remar
able efforts of Evelyn Poag at a meeting
Del Rio last spring at which Mike Rice spol
SAN ANTONK
. . .
T>orothy Kirsten, San Antonio's own ope
and film star, planed out for New Yo
City for the opera season opening . . . Tomn
Powers, who recently became manager of tl
Texas Theatre, is father of a baby daught
San Antonio voters who showed th(
stamped poll tax at the boxoffices of t:
Josephine, Laurel or Woodlawn theatres i
election day were admitted free to see ti
show, courtesy of owner-manager Thorn
Sumners.
. - H,
Lew Bray, Valley theatreman, Harlingi
was a recent visitor to the Interstate ci
office and the local film exchanges .
"Windy" Daniels, operator of the Palace an
Texas, Seguin. was host to Claude Ezell
Ezell & Associates, Dallas, and Ned Depim
formerly of RKO, New York, at his riv
residence in Seguin, recently.
N«
Once in
a LIFETIME!
More Than $40,000 of Theatre
Equipment, Only $15,000 Cash.
Everything to equip a modern theatre which purchased four years
ago represented an outlay of over $40,000. It includes:
10 to 12-foot double-faced neon sign.
Up-to-date "Change" machine.
Late type 3-unit ticket machine.
Cashier's chair.
Boxoffice heater.
Candy Case.
Popcorn machine.
800 all veneer chairs, 19, 20 and 21-inch width.
Full booth equipment in excellent condition.
Full
stage equipment.
50-ton GE Central System air conditioning complete with ducts
and grills for installation.
NOTE: The purchaser mu$t dismantle all equipment with his own crews and haul or
crate for shipment elsewhere.
EQUIPMENT MAY BE INSPECTED BY APPOINTMENT
Write: Boxoffice, 4925
Boxoffice Magazine,
825 Van Brunt Blvd.,
Kansas City, Missouri
. . Election returns we:;
. . .
Austin notes: Manager Buster Now of tl,
Queen held over "Ivanhoe" at his Congre'
avenue showhouse .
given to patrons in the Varsity, State ai
Austin theatres Mr. and Mrs. Zachai
Scott, sr., Austin, were recent visitors
the Alamo city.
j
There are now 102,000 television set ow:.;
ers in San Antonio and Bexar county, accorc
ing to the latest count . . . Austin's new telt
vision station KTBC-TV will start telecast
ing about December 1 . . . Gustav Mohme ar
John Mohme, Clasa-Mohme head office, L<
Angeles, spent the week in the San Anton
office . . . Also visiting the Mexican f:l
exchanges were W. L. Breshears, Rita, Leve
land, who is in the lumber and housing bus
ness, but is backing the tlieatre: J. J. Roc
riguez, Panamericano, Dallas, and Marcos c
Leon, Rita, Del Rio.
Carmen Lopez, Salon Mexicano, Texas Cit
was in and said he plans to open a drive-i
at the Bayou subdivision on the Houstor
Galveston highway. It will have a capacit
for 700 cars and will be in operation by Apr
1953. His brother Pascuel wa-s also in tow
with plans to open a 16mm theatre in tt
Magnolia park section of Houston. It will I
a 25xl00-foot building and is scheduled U
opening some time next February.
Clasa-Mohme's newest release is "Amor CO
Amor se Paga," with Antonio Badu, Marg
Lopez, Victor Junco and Lilia Piado. Ha\
ing strong supporting roles in tliis drama ai
Oscar Pulido, Arturo Soto Rangel and Alfred
Varela. "".„
68 BOXOFTICE November 15, 196'

ii;;
y\'% THE SPLIT-APERTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
Here you see the reproduction of a split aperture test
between CENTURY projectors and ordinary projectors.
The CENTURY holf of the screen proves CENTURY'S
superiority—it's olive and it sparkles.
The other half of the screen (on ordinary projector)
is dull and uninteresting. Moke this test in
your own theatre and be convinced—change to
CENTURY projectors for bigger box office returns.
CENTURY projectors were the choice for
Cinerama, the new spectacular "3 dimensionol"
motion pictures. You have much to gain by using
CENTURY Projection' and Sound.
See your CENTURY dealer for a demonstration.
%en^% CENTURY PROJECTOR CORPORATION^JJEW YORK, n. y.
SOLD b'f
CENTURY THEATRE SUPPLY CO.
20 North Lee Street,
Oklahoma City 4, Oklahoma
HARDIN THEATRE SUPPLY CO.
714 South Hampton Rood
Dallas 11, Texas
BOXOFFICE November 15, 1952 69

. . Bill
. . H.
.
:
'
i
DALLAS
pilmrow was quiet over Armistice day, with
most of the exchanges closed. A few
exceptions saw employes in the supply houses,
the girls from Tower Pictures on the job
and the Texas COMPO staff working all day
and night in preparation for the coming
Movietime in Texas star tour ... P. A. "Bob"
Warner returned to his office from a trip
eastward to a district meeting in Atlanta
on Thursday. He stopped on his way home
for another meeting in Memphis.
Seen along Filmrow were Charles E. Carden,
Palace, Fort Worth: Henry Woods,
operators union business agent. Fort Worth;
Leaman Marshall, Lyric. Terrill; Lester True,
Texas. Waxahachie: Bruce Collins, Corpus
'
CLASSIFIED SECTION
Young, beautiful,
shapely,
MODELS INC.
HfftE /r /s/
Ill lil
lOJ
ll< MH? '^h ^^
, iE SENSATIONAL
EXPOSE OF WHAT
HAPPENS WHEN
RESPECTABLE GIRLS
BECOME DUPES
FOR THE SORDID
RACKET BEHIND
MODELS INC.
JACK
DIETZ
present
Christi; Sam Stokes, Corpus Christi; Evelyn
Poage, Rita, Del Rio: Cranfill Cox jr.. Crystal,
Gilmer.
Billie Stevens, arranging with the managing
committee of MoSecs (Motion Picture
Secretaries) announced that an evening social
affair will be held November 21 at
Pappy's Showland. This will take the place of
the regular meeting. All members of the
Filmrow girls organization are invited to
attend and to make reservations with one
of the committee members.
Charles E. Carden, manager of the Palace,
Fort Worth, broke attendance records with
"The Snows of Kilimanjaro" by using some
unusual ideas. A week before the opening
LURE FOR A
20 MILLION
DOLLAR
BEAUTY
RACKET!
, 5Sf1
''i^.. ^x^^
*«»i
he ran teaser ads saying, "At long last . .
there will be 'Snow' in Fort Worth FYidsf
On opening day ice shavings were dumi i
on the sidewalk in front of the theatre. Aei 1
advertising also called attention to the p
ture. Henry Woods, business agent for
operators union and an old barnstorm
;
airman, took some balloons aloft to adv .
tise the picture.
Mark Sheridan, 20th-Fox manager, dn
to Magnolia, Ark., for the funeral of Fi
Dodson, manager in Atlanta. He went w
District Manager Paul S. Wilson, B;
Bryant from New Orleans and Tom You
from Memphis . Lewis, manager, Ca;
tan Theatre, returned from St. Joseph a
Kansas City, Mo., where he attended i
funeral of his father-in-law.
Charles E. Darden left Dallas NovemU!
11 to attend the NAPM convention in ClI
cago. He will remain in Chicago for t'
TESMA meeting and then travel to St Lot
to meet Jack Bryant, John Rowley, C.
Dolsen and Al Reynolds for the trip to t
eventful 25th anniversary of the founding
Variety in Pittsburgh.
Jack Swiger returned from an extend
business trip in Los Angeles and Hollywoc
Southland Enterprises has been organized
Jack Swiger, Jerry Ebeier and Sam Nix^'
. . . Phil Isley, chairman of the Tex
COMPO stai- tour committee, has named t;
committee to greet the ten film stars whij
they arrive at Love field November 16 ail
to serve as hospitality unit of the stj
tour committee. Members are Alfred De
cambre, Kyle Rorex, John Rowley, Edwa
H. Rowley, J. O. Cherry, Raymond Willi
sr., Raymond Willie jr. and C. O. Wise.
"And the rains came," commented Ky
Rorex, Texas COMPO director, speakii'
.
;
about response to the short feature. "Pray|
for Rain." which was run a week in most
the theatres in Texas. Civic, state, coun r
and city officials, members of the Minister!: '
Alliance and hundreds of appreciative Texai
"set in a literal rain of telegrams, lettei,
and personal testimonials." Ed Rowley, Pres;
dent Rowley United Theatres, stated at
Texas COMPO executive board meeting :
Town and Country restaurant: "Our theatri
have frequently served the church, school. Re
Cro.ss and Community Chest for their mar'
worthy causes, and it is only natural for oi
screens to be available for any conditiOj
such as the drouth which so vitally affect;
'.
the community and the entire state."
George Houston, son of Neal Houstoi
Tower salesmen, is on leave from duty wit
the coast guard in Houston . C. Hou;
ton. owner of the Ti-inity Theatre and formt'
exhibitor, has been in the hospital for seven
weeks, but Neal Houston reports that he
recovering nicely.
f
i'iilors
itttat
indin
U
::lVor
IlIKole
Gary Cooper in 'Blowing Wild'
Pi-oducer Milton Sperling of United State
Pictures has booked Gary Cooper to star 1
"Blowing Wild" for Warner release.
TOWER PICTURES CO.
302 So. Harwood Dallas, Texas
HAROLD SCHWARZ
RANDOLPH 7736
Laroest cover.ioe in U.S. No "Net" listings.
Highest reputation for hnow-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
A-RTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 0238 - EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
'ai'i,
m HOWARD • MtRJORIE REYNOLDS I
SELL YOUR THEATRE PRIVATELY
BOXOFFICE :: November 15, IWI
%[

'
He
]
W.
'
Exhibitors of Texas District 12 Meet
With Congressman on Tax Repeal
Exhibitors from Texas conKTcs-sional district 12 met in Kort Worth Wednesday (5)
with Confrressnian Wingate Lucas on tlie 20 per cent federal tax repeal campaign.
Shown standing at the head table, left to riRht: Duke Clark. ('. II. Jones. Weatherford;
L. (.'. Tidball. Fort Worth; Col. II. .\. Cole; Congressman Luc;i-s; Frank Weatherford,
Fort Worth; Buddy Guest, Grapevine, and Marvin Brown, Fort Worth attorney.
PORT WORTH—Some 41 exhibitors met
with Congressman Wingate Lucas at the
Worth hotel here Wednesday (5) to present
their case for repeal of the 20 per cent federal
:.idmissions tax. The meeting was arranged
I by Prank Weatherford, chairman of district
112.
Col. H. A. Cole discu.ssed his situation in
Bonham as a typical example of the tax
itlifflculties faced by theatremen. then outillned
the national picture. He quoted facts
from the Department of Commerce and the
internal revenue department substantiating
'his claims about the current downward trend
'm theatre business.
Congressman Lucas said he was interested
m hearing personally from his constituents,
,ind the exhibitors presented their cases individually.
was told of the troubles of the Sunset
'Theatre, built by C. R. Sandidge, which had
to be closed.
L. C. Tidball said he had plans to remodel
the front of his Isis Theatre here and put
,m new seats if the tax is repealed. But he
[added, "I can not take this important action
(unless this di.scriminatory tax is removed."
'He said this is the first time in his career
of more than 30 years when he didn't have
much to look forward to.
L. N. Crim jr.. with interests in the Cow-
|town Drive-In, said that the Dallas Theater
had to be closed a few months ago and dismantled
because of the 20 per cent tax and
mcreasing expenses.
E. Guest said that in his two houses,
the Palace Theatre and Mustang Drive-In,
Grapevine, business in 1951 was off 15 per
cent from the average of 1949 and that for
the first nine months of 1952 business was
off 30 per cent from the 1949 average.
"I have shown no profit thus far in 1952
and will be forced to a parttime operation
of the conventional theatre in 1953 at the
present rate," Guest said.
He said his drive-in had been reduced to
a two-day per week operation.
"What makes the trend appear even worse."
he continued, "is the fact that ours is not
a static community, but because of new induAtriM
that have conw In rwcntly it U
KfowuiK by leap* and bound*, and thia ahould
not reflect anything but an Increajw In buwneiui."
Prank Weaiherford cited the caae of the
.MnjrMic Theatre, an old downtown area
landmark, which Ia on a leaae that will not
run out until November 1963.
"Aa a re.iult of preient conditions and the
high Uxxcs." Weatherford «ald. "we have
been forced to aitiu>uncr ila clcMlnc Saturday
(8i. We had to clone to keep from loalng
money
Ralph Drury. who operated the Uortan
Theatre, naid that after spending conxlderable
lime and money In the effort, he found he
could not make an hone.«l living at the
theatre The people who bought the theatre
from him n\x month.t ago. recently dosed the
house.
Harold Moore, Azle ThcaUe, nald that business
had been building up in hlx .nuburbftn
community as In Grapevine, but In spite of
that hLs bUAlne.vs had been declining.
"I have reduced expense to a bare minimum,"
he .said. "I can only foresee that It
Is Just a matter of time before I will have to
clase my theatre unless we get tax relief
soon."
Roy Starling. White Theatre, surveyed an
(Continued on next page)
FOR SALE
ATTRACTIVE DRIVE-IN THEATRE
425 spcokcrt. Steel tower with oportment Only
one in fost growing town between DoMoi ond
Fort Worth. $85,000 Termi, SJ5,000 down
"JOE " JOSEPH
340S Milton Dollot, T««o«
Phones LO-5707 or LA-94J7
FOR SALE
Completely Equipped Theatre
and 4 Room Home, adjoining, fully furnished
In a GOOD SOUTHWEST TEXAS growing city of 5,000
Surrounded by good trade orea dealing principally in COTTON and CATTLE.
Will sell property, equipment and completely furnijhcd home to reiponsible porty for
Two Million Feet in Stocit
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Jocket for Direct Earth Burial O.D. .35x. 20-inch.
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Coils. Price FOB Houston, Texas: On 500 ft. Coils
$60.00 per M ft, 2500 ft. Reels $40,60 per M ft.
Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.
per M ft.
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin St., Houston, Texas, Phone CA-9906
DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
CO. OF HOUSTON, TEXAS
$25,000. Satisfactory terms and inspection con be arranged upon request.
For further communication write
BOXOFFICE, 4926
BOXOFFICE Magozine.
825 Von Brunt Blvd.,
Konias City. Missouri
BOXOFTICE November 15, 1952 71

i
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2110 CORINTH ST. • Horwood 718S • DALLAS, TEX.
'Springfield Rifle' Hits
110 Per Cent in Dallas
DALLAS—Business here showed a slight
improvement last week, with "Springfield
Rifle" attracting 110 per cent at the Majestic.
Coronet—Caique d' Or (Discinc) 1 00
Moiesfic—Springfield Rifle (WB) 110
Palace— Everything I Hove Is Yours (MGM).... 90
Film Scenes in Texas
BRACKETTVILLE, TEX.—Paramount has
a camera crew on location here filming
exterior scenes for Nat Holt's new Technicolor
epic, "Arrowhead," starring Charlton
Heston, Katy Jurado and Jack Palance.
Director is Chai'les Warren, who is co-author
of the screen play. The story is woven around
the Apache Indian wars in Texas some 70
years ago. Most of the action takes place at
Ft. Clark which is located adjacent to
BrackettviUe.
Stages Dusk-to-Dawn Show
SAN ANTONIO—The San Pedro Drive-In
gave a giant Moviethon dusk-to-dawn show
Saturday night. Five features and five cartoons
and comedies were on the longest film
program ever presented in the Alamo city.
Free coffee and doughnuts were given to patrons
at dawn. There was no increase in
price for the special show.
Lariat Outdoorer Open
KERMIT, TEX.—The new Lariat Drive-In
was recently opened here by Kermit Theatres,
owned by Video Theatres, Inc. The 466-car
situation is managed by Jack Peercy. The
gala opening was handled by Prank Love,
manager of Kermit Theatres.
Popcorn CAN Mean Poppin' Profits!
tstitimiKsmim
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308 S. HARWOOD -k DALLAS, TEXAS
P.O.BOX 2207 * PHONE RI-6(34 ^
SALES
DisfriDufort for
ASSOCItTED WAREHOUSE, 1209 Commcro, Houston
OKL«. THEATRE SUPPLY CO., 629 W Crond, Oklo City
SOUTHEASTERN EQUIPMENT CO., 214 \ Lih

Itsli;
Sii
obiia
lieldi
inllii'
tbcit
It lit,
Pieii
iilli
Recently proof that screen advertising carlira*
%
EASTERN
By ART LuMAN
BEOGS, OKLA.—Spent a very plea.scnt
hour with Jessie Hampton, who owns and
operates the Star Theatre. Jcs-sle .started her
theatre career In Be^K-s .some two years back
and has steadily built up the business. She
has reflnlshed the seats, repainted the Iront,
built a larger concession stand and In many
other ways improved the theatre.
Prom time to lime exti-a stunts are staged
at the Star. On election night a baby contest
wu staged, which helped to fill the hou.se
on that off-night. As another neat little
stunt Je.ssle u.ses a loud speaker on the front
through which she plugs a group of good
records before the show starts.
Jessie outlined her plans for the holidays.
On Thanksgiving she Intends to give
away a turkey, and she plans to decorate
the theatre front with a huge Christmas
tree and special holiday lighting. Most of
her spare time is spent In promoting business.
The Star booking is handled by Athel
Boyter Booking Agency of Oklahoma City.
All in all, it seems to us that this lady is
doing a hangup Job in running a small-town
picture show, with the business staying good
as the result.
ATTENTION!
DRIVE-IN THEATRES
COMPLETE ANNOUNCEMENT
AND MUSIC SERVICE
Tape recorded
$6.00 per week
postage included
Above weekly service includes one hour of
uninterrupted music for use before the show
15 Minute Pre-Show Announcement followed
by 15 minutes of music— Intermission Announcement
followed by 15 minutes of music
—Cor Breok Announcement followed by 15
minutes of music.
All onnouncements are mode to your specifications.
Special announcements ore also included
at no extra charge. One commercial
announcement may be sold to local merchants
and is included in the service charge.
The above $6.00 per week price is the total
cost regardless of the size of the Drive-In
Theatre.
MERCURY ADVERTISING CO.
221 W. 18th St.
KANSAS CITY, MO.
OKLAHOMA
rles great power ha.s been proven in Oklahoma.
Governor Murray went on an e;,tlmated
90 p«T cent of the theatre ncreftw of
the state with a trailer agalant the three extra
tax bills which had been placed on a referendum
ballot In the recent election. One theatre
manager told me of .some of the reaction In
his theatre after the showing of the trailer
He said people stopped In the al.slcs to look at
the trailer, many comments were heard, most
of them to effect they would not vote for
the measures.
All three bills were defeated November 4
by a greater margin than was ever recorded
before. Which goes to prove that the
screen Is the greatest medium of sclUnR an
idea, services or a product.
TULSA—"The Snows of Kilimanjaro"
pulled better than top business In Its run
at the Delman Theatre. It's a great picture
and well worth the advance admission prices.
A great deal of credit can be given Manager
Gene Welch for putting In a fine front on
the picture. With thou.sands of cars pa.ssing
the Delman daily a flashy front can attract
a great deal of attention and help to bring out
capacity crowds.
Welch is not missing too many bets to get
in extra business plugs. He advertised that
election returns would be shown In the lobby
on a large TV set and many patrons took a
minute out now and then to visit the concession
stand and to catch up on the returns.
Good showmanship.
. . . Gene
T-Town flashes—Paul Fielding from RKO
was in picking up bookings. Paul was having
Eastern Oklahoma
a bit of eye trouble . . .
received its first rain since way back In
September. It should help business . . J. C.
.
Hunter has been very busy packing for his
coming move to Florida. It takes a bit of
time to close 25 years of theatre operation.
The Rialto Theatre has a very beautiful
bike on display in the lobby, which will be
given away in the near future
Autry and his rodeo show will play at the
fairground pavilion November 19 under the
auspices of the Tulsa Press club ... All the
managers in and around Tulsa and along U.S.
66 are happy to see Mr. Hill back on the Job
after being off with a busted toe. Hill is
driver of the OK Motor Service truck that
gets all the films here on time. He's been
on this job for more than nine years.
Charles Hudgens Named
Variety 22 Chief Barker
OKLAHOMA CITY—Charles Hudgens. U-I.
was elected chief barker of Variety of Oklahoma
Tent 22; Don TuUius. Warners, first
a.sslstant; Ralph Drewry. Tulsa Downtown
Theatres, second assistant; George Fisher.
MGM. property master, and Harry McKenna.
Southwestern Theatres, doughguy. C. H.
Weaver, retiring chief barker, was named
Variety International canvasman.
The estimated dally average attendance at
motion picture theatres In India Is 2.000.000.
BUFFALO COOLING EQUIPMENT
3409 Oak Lown, Room 107 BUFFALO ENGINEERING CO., INC. Dolias. Te
What do
you need . .
. . . to moke your theatre
reody for big teason traffic?
D Better Seats?
Then you want

'
Joan Crawford Feted by Theafremen
For Warm Springs Film Appeal
This is the head table scene at the Joan Crawford testimonial banquet in Dallas
last week. In the photo are Miss Crawford, Robert J. O'Donnell, Karl Hoblitzelle,
Ed Rowley, H. J. Griffith, Col. H. A. Cole, R. I. Payne, David Miller, the RKO
director, Hollywood, and Mitchell Leisen, film director, and wives of some of the
executives.
DALTjAS—Actress Joan Crawford was feted
by Texas theatremen at a testimonial banquet
here Wednesday (5) in appreciation for
the appeal she made on Texas screens late
last summer, which resulted in collections
totaling $235,655 for the Gonzales Warm
Springs Foundation for Crippled Children.
Robert J. O'Donnell, acting in behalf of
Texas COMPO and the foundation, gave Miss
Crawford a plaque for her part in making
the screen trailer appeal. Plaque awards
also were given by O'Donnell to David Miller,
J^ J^ J^
por poT p

I
OMAHA—Chief
I It
1 Preceding
,
This
'"ed if,-
"iteisi,.
Twin Cities Homewood
November 15,
Northwest Variety
BOXOFFICE :: 1952
Banquet on Dec. 8
MINNEAPOUS—The Northwest Variety
:Iub will hold Its anniml banquet the evening
bf December 8 at the Nicollet hotel, when the
University of Minnesota will present a plaque
Tribune which quoted him a.s atutlnK that the
X) the club In appreciation of the club's
iccompllshment In brlnglnR to successful
'rulUon the heart haspltal on the campus.
was the club's greatest philanthropic
project and more than $500,000 was raised to
juUd and equip It. Moreover, the club Is
aUlng an additional $25,000 annually to help
iTialntaIn the hospital, the only one In the
Jnlted States devoted solely to the treatment
i)( and research Into heart ailments.
the dinner, cocktails and hors
i'eouvres will be served. Gov. E. E. Anderson
bt Minnesota and other dignitaries will be
the club's guests and there'll be a program
If speaking and entertainment. The affair
the
*1U be for women as well as men and
Homewood's neighborhood
give It to
ilckets will be
a
$7.50 each.
competing theatre.
first run and
Lowell Kaplan has been named chairman
)f the ticket committee. Other committee
Inembers include Fay Dressell. Charles Ru-
'jenstein. Ben Meshbesher. Ralph Pielow,
Alltime Employment High
Reached in Minnesota
yyron Adcock. Sim Heller and George Cran- MINNEAPOLIS— Full employment Is a favorable
'trom.
factor for the states exhibitors cur-
rently. More workers held jobs in Minne.sota
in September than ever before in the state's
New State at Pierre, S. D.,
history, according to a report by Victor
To Have Third-Dimension Christgau. director of the state employment
service.
PIERRE. S. D.—The new State, being
jullt here by Leo Peterson and Bert John-
The alltime high of employed people
-on. will be the first of the
reached
territory's
843,654,
thea-
Christgau announced. This
;res to have a special booth and other equipiient
necessary for three dimensional films
job figure, he stated, is 27,772 more than in
August and 12,885 above the previous high of
)roduced by Natural Vision and
830,769. It
requiring
covers all nonagricultural employment.
Christgau also said that new employ-
jatrons' use of Polaroid spectacles.
ment peaks have been
is planned
reached in every
to open
September
since the
the showhouse next
January
Korean war
with
began.
Natural Vision's initial feature.
i'Swans Devil." The theatre will replace one
-hat was destroyed by fire.
Newest Oil Field Named
For Star Greer Garson
Variety Ticket Sales
KIMBALL. NEB.—Kmiball county's newest
Good for Xmas Party
oil field nine miles southeast of Kimball has
Barker
been
Jack Renfro
named after
anhounced
that salesmen took up
Greer Garson. screen actre.ss
who has an interest in
the ticket
the Sloss-State
No. 1 di.scovery well.
Miss Garson is scheduled to visit Kimball
soon to dedicate the field, which is one of
Blackstone November the most promising in the growing development
of Nebraska's oil industry.
10.
Plans already have been started for the
Public Drive for Theatre
MARCUS. IOWA—A drive to raise funds
to build a theatre here under the auspices of
Paul Heaker Injured
the Marcus Commercial club has reached
ALMA, NEB.—Paul
the
Heaker,
$11,000
Alma theatre
mark. Last week the club served
coffee and doughnuts at an open house held
to interest farmers in the project.
Mrs. Lela McCoy, GG, Dies
OMAHA— Mrs. Lela McCoy. 66. mother of
Max McCoy. MGM salesman, died at a hospital
after being seriously 111 since August
Mrs. McCoy had been a dietitian with the
C. A. Swanson Food Co. for ten years. During
Leland Davis Trcmsferred
the war she received a citation for work In
CEDAR RAPIDS, IOWA—Leland Davis. food packaging for overseas shipment. Survivors
include her husband, C. D. McCoy, her
who has been working as assistant manager
son and a daughter. Mrs. J. W. O'Connor, all
of Omaha.
nrlve into the entire Omaha territory with
Kood success for the Variety Club's first big
-ocial event—the Armistice eve party at the
all-industry Christmas party December 13.
rhere will be dinner, dancing and an exchange
of gifts.
'wner. received a serious head injury while
teaching his son to play golf. Heaker was
struck in the temple with the club and was
rushed to a Lincoln hospital. Although an
operation was performed he was sfiJl in a
coma and another operation was planned.
He was taken to his home until his condition
would permit further surgery.
|0f the RKO Orpheum in St. Paul. Minn., has
I
been transfered to the RKO Orpheum here.
Is Closed by Lebedoii
MINNEAPOLIS -
Martin I^obcdoff 1...
shuttered his Homewood neluhborhood thr
aire a week after Its cloftlng wu.s announced
prematurely in the Minncupoll.is Sunday
reason for the deml.se was poor baslnewi
caiLsed by t*lcvl.slon competition
The Homewrjod'.s boarding up brings to 13
the total of Twin cities theatres that have
called It quits since TV became a competitive
factor In the pa.st two years. More Independent
neighborhood houses In both MlnneapolLn
and St. Paul are reported In trade circles to
be on the brink of tos-sing In the sponge
Lebedoff. who also operates the neighborhood
Brynwood here. Is keeping the latter
open. He and his father Sol, now a Las Angeles
resident, recently won a $125,000 Judgment
against major distributors and the
Mlnne.sota Amusement Co. The suit charged
that the defendants conspired to take away
NC
'Snows' Opens at 115
To Lead in Chicago
CHICACiO BuliiC_ ... .,„,, ;..,t nin
hoiurs win ,ixitty 'The SnowA of Klllnuin-
Jiiro' o(>rnpd at the 8Ute-Lkkr. with adinUalon
prices upped M cents and II 25 and Ihe
Grand had an Bvcroffr first week with twin
bill. Tomorrow In Too Late" and Peudin'
Fool.s "O Henry'n Full ! '-- ' '
~ht
first week at the Surf
.
.n
Devil" opened at World I ...jr i . in- i.,„.
CHKo did above avera«e with -Everj-thlng I
Have Is Yours." plus a xuse revue headed
by Victor Borgc. Among the holdo\ers. The
Miracle of Fatlma' at the United Artuu had
a good second week and "Becauae You're
"
Mine at the Palace did average In a third
week.
fAveroQe It 100)
Chicago— (v«rr«liin« I Ma»« It Yam (MGM). ptu*
troge thow iQj
Eiquirc— O. Hfnry'i Full HouM (20th-fo«l IIS
Gran.)— Tomorrow It Too Lolo 'AA), Faadin' t^utt
'AA)
IQQ
Oriental— Ivonhoo ^/'',v 4Th wk ..... i|5
Palocc— BocouM You'r. Mlrto ,MGM)i 3fd wik ' 100
Stale Lake— Tho Sno>t o» Klliman|are '70th-F

. . The
. . Martinus
-
. .
. . Mable
. . Inez
. . John
OMAHA
pvelyn Cannon, MGM office manager, re-
. .
ceived a pair of earrings and two cakes,
enough to treat the entire office force, which
were provided by booker Ray Nielson and his
wife, on her birthday . Most local theatres
reported surprisingly good houses on election
night . Wayne King show, scheduled
at the Paramount Theatre, was canceled
because of a change in the band leader's television
commitments.
. . . Paul
Vincent Flynn, MGM manager, is vacationing
till just before Thanksgiving
Haeger. Alma exhibitor who received a head
injury while teaching his son to play golf,
has been moved from a Lincoln to an Alma
hospital. He spoke a few words last week for
the first time since the accident nearly a
month ago . Biemond, Ord Theatre,
was a visitor.
. .
Mr. and Mrs. Paul McKee, owner of the
Ritz at Geddes, S. D., have a baby boy .
The Gem Theatre, Shelby, will be turned over
November 17, 18 to the Village Players for
presentation of "Adam's Evening" . . . Al
Golin, MGM publicist, was in town on "Plymouth
Adventure" . Columbia Manager Joe
Jacobs said the springlike weather didn't
have anything to do with the cleaning and
painting going on in his office.
K. D. Goldberg, head of Goldberg Theatres.
Inc., visited in New York then returned to
MAIL IN DATES -S UN/rSHOWS
TODAY ART OF LOVE
ALBERT BED-ROOM DIPLOMAT
BIRTH OF LIFE
DEZEL"^< 'BIIRKIN6 QUESTION
831 S. Wabash .CHICAGO
NOW BREAKING 'SnNGVICEMT
ALL RECORDS !i
HOW TO TAKE A BATH
One of a series of Think
Pieces about improving
your theatre and its
equipment.
RCA products are
the best to be had
—buy
wisely.
EMERGENCIES!
When repairs
are
needed AT ONCE—call
us. We act fast!
. . .
attend the National Allied meeting in Chicago
. Mitchell. Goldberg's secretary,
Wayne
left for a west coast vacation
Sweenie. formerly with Goldberg in Omaha,
has returned as manager of the State. He
had been in the theatre business at LaPorte,
Many exhibitors were on Filmrow and
Ind. . . .
attended the Variety Club's Armistice eve
party at the Blackstone hotel. Among those
in for booking were Phil Lannon, West Point;
Mrs. Schuler, Humboldt; M. E. Lee, Central
States of Des Moines; Paul Tramp, Oxford;
Sol Slominski, Loup City; Frank Cook, David
City; Mrs. Arch Conklin, Griswold, Iowa; A.
Rozanek. Crete and David City; Oky Goodman.
Villisca. Iowa; Frank Good. Red Oaks.
Iowa; Nathan Sandler, Des Moines, for Missouri
Valley; Charles Thoene. Lyons; Richard
Johnson. Red Oak; OUie Schneider, Osceola,
and Gordon Bartak, Greeley.
A. A. Kenfro of the Theatre Booking Service
will have a luncheon at the Omaha Athletic
club Monday (17 1 for all customers . . .
William Meyer. Mission. S. D., has moved his
house from the Todd County Theatre to the
new Starlight Theatre. Meyer purchased the
Todd Theatre from A. E. Moser recently.
H. F. Kennedys Plan Drive-In
BROKEN BOW. NEB.—H. F. Kennedy and
son. operators of the Bow and Lyric theatres
here, have announced plans to build a 400-
car drive-in about a mile east of here on
Highway 2. The opening is expected next
sprinj. H. F. Kennedy, who has served as
president of the Theatre Owners of Nebraska,
entered the motion picture business in 1908.
a member of the national board of
Howard is
directors of TOA.
Ed Schoenthal Is Promoted
KEARNEY. NEB.—Ed Schoenthal. formerly
manager of the Sun Theatre in Holdredge.
has been promoted to the managership of the
World Theatre here, the largest house in
Kearney. Schoenthal succeeded Joe Cole,
who will become city manager in Dodge City,
Iowa. Erwin Braner of Ceresco, Iowa, replaced
Schoenthal at the Sun.
Perk Up Your Heating
and Ventilation
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to your comfort features
We offer you expert advice as well as best in equipment
on modernizing your heating and cooling equipment.
Great improvements have been made in this
field— let us show you!
WESTERN
THEATRE SUPPLY CO.
214 N, Filkfiilli. Om.lli.l. Neb. .. Phone: All.vilic Mli'i
I
I
I
I
I
MILWAUKEE
Ted Camp, 92. father of the late Jack Cami
former salesman for Universal died recentll
. . . Walter Baier was on the Row bookin,
and buying . Gore's mother, who wa'
visiting here from Indiana, was injured in a
auto accident. Inez is secretary at 20th-Fc
. . . Pamela Britton. who was born and raise
here, opened at the Wisconsin Theatre i
"Guys and Dolls." The Wisconsin is runnin
legitimate plays at various times during tb
season.
Burtus Bishop replaced John Kemgte
while the latter was vacationing . I
Schuyler, president of Delft Theatres, at
tended the Allied Owners of Michigan con
vention at Detroit . . . Oliver Ti-ampe, Allie
Artists, is attending a company meeting i
California . . . Andy Kenny, formerly of th
Warner and Standard theatres booking de
partments, is now booking for WB here ,
Jake Kaiser is the new city salesman fc
Warner Bros.
All-Industry Xmas Party
Planned at Twin Cities
MINNEAPOLIS—Instead of having thei
own separate Christmas parties, as in previou
years, film companies and the Minnesot
Amusement Co. here will stage what they ar
calling a combined film industry affair fo
the first time.
The party will include a dinner dance pre
ceded by cocktails, door prizes and refresh
ments at $5.50 a ticket. A local band wi!
provide the dance music. The party will b
held at the Calhoun Beach club.
While joining in the combined party. 20th
Fox will hold one of its own, too. It wil
be the only company to do so.
To Build Near Canton, S. D
CANTON, S. D.—Math Wuebben, Cantoi
exhibitor, is ready to start construction o
a drive-in next spring a mile west of towi
on Highway 18.
Other plans for drive-ins have been tenia
tively scheduled at Tyndall. Wagner, Lakt
Andes and Armour, S. D.
\
Henry Levens Manager
SUPERIOR. WIS.—Henry L. Levens ha:
been named manager of the Beacon Theatn
here. He recently resigned as city numagei
at Negaunee. Mich. Levens will handle al
of the physical operation of the theatre while
Steve McMinn will handle promotion, publicity
and picture booking for Beacon
Mazda Theatre Is Reopened
AURORA. NEB.—The Mazda Theatre here
closed since June 28, was recently reopened
About 8.000,000 admission ticket.s to motion
pictures were sold in Costa Rica in 1951. over
half of these in San Jose.
For Sale— Grand Theatre, Granger, Texas
390 scots, E-7 projectors, RCA sound. Approx.
2,000 population. Swell farming community, lorge
trade area. Price $27,500. Will handle tor
$12,500 down.
"Joe" Joseph, Dallas, Texas
3405 Milton or 2621 Milton
Phones: LOgan 5707 or LAkcsidc 9437
76 BOXOFFICE November 15, 1952

u
:ies
\1% THE SPLIT-APERTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
ige!"
Here you see the reproduction of a split aperture test
between CENTURY projectors and ordinary projectors.
The CENTURY half of the screen proves CENTURY'S
superiority— it's olive and it sparkles.
The other half of the screen (on ordinary projector)
is dull and uninteresting. Moke this test in
your own theatre and be convinced—change to
CENTURY projectors for bigger box office returns.
CENTURY projectors were the choice for
Cinerama, the new spectacular "3 dimensional "
motion pictures. You have much to gain by using
CENTURY Projection and Sound.
See your CENTURY dealer for a demonstration.
^€5^ CENTURY PROJECTOR CORPORATION, new YORK, N. Y.
SOLD BY
QualityTheatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
Des Moines Theatre Supply Co.
1121 H.gh St.
Dcs Moines 9, Iowa
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneapolis 2, Minnesota
BOXOFTICE :: November 15, 1952 77

!'
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D E S
MOINES
pUmrowers and friends in the industry extended
sympathy to Milt Peinberg, NSS
manager and chief barlier of Variety, on the
death of his father in Rochester. Minn., last
week. Death was due to a heart ailment , . .
. . .
Iz Weiner, Universal manager in Omaha, visited
RKO
the Des Moines exchange
office employes held a potluck dinner at
Thelma Washburn's home one evening last
week.
. . . Employes
Mrs. Myron Blank, wife of the Central
States president, is chairman of the annual
Junior league Charity ball which will be held
November 29 at Hotel Savery
of National Theatre Supply Co. are hearing
of the wonders of California from former
manager A. C. Schuyler, who is now manager
of a branch on the west coast. Glenn K.
Slipper heads the company's Des Moines
branch now.
Stan Dudelson expresses his thanks to the
many exhibitors who cooperated with the
United Artists drive in honor of D. V. Mc-
Get Your Special XMAS
Trailers On GREEN FILJM
From Good Old Dependable
FILMACK
You Can Always Count On Us
For Top Quality and Post Service
OtICAGO S, U.
Lucus, Omaha manager. Stan is very pleased
W'ith the fine response which was given to
this special drive ... A new business concern
on High street has proved very popular with
several exchanges. It is Kwik Kafe, distributors
of frozen coffee and dispensers for the
frozen beverage. Managed by Jack Barnes,
the office is handy for Filmrow employes who
like a midmorning and midafternoon cup of
coffee.
Adveitising Can Be
Start on 500-Car Ozoner
IOWA FALLS, IOWA—Work has begun on
a new drive-in south of here on Highway 65.
The ground was purchased several years ago
by the Iowa Falls Amusement Co., which
operates the Metropolitan and Rex theatres.
If weather conditions permit, all of the
work will be completed this fall. The 500-
car ozoner will be opened in April.
Panora, Iowa, Airer Closes
PANORA. IOWA—The Star-Vu Drive-In
here has closed for the season, and with its
closing, the Uptown Theatre has reopened.
The houses are owned by Dorothy Kcan and
Margaret Gibson. Prior to this year the
Uptown has been known as the Little Theatre.
Its name was changed coincident with
the coming season.
The Voluntary Self Censorship board in
Germany is working up criteria for the evaluation
of films in terms of their suitability
for minors.
MISLEADING!
If you are going to buy nev\;- Projector Mechanisms, see us.
We sell the Best, our list price is lower, our trade-in allowance
is fair and your outlay of money for the Best Projector
Mechanism will be less.
Buy a Proven Projector Mechanism.
DES MOINES THEATRE SUPPLY CO.
1121 High St. Phone 3-6520 Des Moines, Iowa
Jacobsons of Dubuque
Shift to First Run Policy
DUBUQUE, IOWA—The State Theatre w'
show only first run pictures from now c
according to Ben and Joseph Jacobson, ma
agers. They said that all releases will
shown for seven days with matinee perforr
ances every day.
"Today's motion pictures cannot be sei
from the middle, or even a few minutes aft
the opening scenes, to be enjoyed," the Jaco.
sons statem.ent said. "They are filled wr
color detail, fine characterization and dial(
that must be heard for a full understandiri
of the story line."
The Jacobsons said that there will be i:
elaborate redecoration of the State now. "wl
prefer to put the money into the purcha;,
of outstanding Hollywood attractions,"
said. Film equipment in the State is tti
finest, they said. "Our sound reproducUc:
is superior and in every way our projectio.
is of a quality entirely fitting to the ne'
first run policy," the statement said. Ttl
brothers said that the business of showir
films is undergoing a drastic change.
"There was a time w'hen people went t'
the show without knowing what they wei
about to see. They went in such numbers thf
the phenomenal growth of the motion pictui
business in the past 50 years is one of tk'
marvels of the modern business world. Bi'
during that time the public's attitude towar'
motion pictures has changed. Even thi
youngsters do not go to the show just to sej
a film. Everyone has become discriminatintj
and all want to see only the best. It ha;
been proved that good motion pictures pla'
to larger audiences and make more mone
than ever before. Poor, or even just fairl
good pictures do not do so well."
The public's attitude regarding these angle,
is what led to the decision to show firs!
run films, the statement concluded. t
To Build Near Kaukauna
KAUKAUNA, WIS. — The owners of
thi;
Rialto Theatre here, Harry Melcher ani!
Mark Morgan, plan to build an outdoo:
theatre on Highway 41 near here for opening
next spring. Miles Belongia, Milwauke<
architect, is designing it, with Donald Mayc"
as consulting engineer. Construction whict
can be done this year has been started anci
will continue as long as weather permits
There will be spaces for 800 cars, with (,
screen tower 60 feet high.
Roy Rhodes Assigned
CHARLES CITY, IOWA—H, L. ROJ
Rhodes has been named manager of the Gen:
Theatre here. Rhodes, who managed the
Charles City Drive-In during the summer
replaces Mrs. Royce Winkelman, who hen
served as manager for about two years
Rhodes was manager of a theatre in Knoxville
before coming here.
HERE'S YOUR CHANCE
Be Swre te Play
As a screen game, HOLLYWOOD lakes top honors.
As a box-office attrcjction, it is without equal. It
has
_
been a favorite with theatre goers for
t^O^IC
^7
Stars
••
over I5 years. Write today for complete defl)e
0' tails. Be sure to give seating or car capacity.
HOLLYWOOD AMUSIMINT CO. Ml S.uih w.ta.h Av.n.. . Ckk... 5. llim.k
Ckkoge 5, llllnek
V8
BOXOFFICE
November 15, 1952;
y;*'^'^

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CKESCO.
I
ulation
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15,000.
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"Oklahoma!"
I
. . Another
. . Art
. . 20th-Fox
. . Twin
The
. . M.
Gordle
Toys Signed by Stars
? To Be Sold at Cresco
IOWA—A collection of HUtoitraphed
toys and novelties will be auctioned
I
off Bt a bazaar November 16 by the Church
o( the Assumption here. Among those contrlbutlnK
their names are film. staRe. radio
and TV stars. Among the toys are a large
leddy bear autographed by Jack Carson: a
child's drum bearing the signature of Jack
Ro:h. Jimmy Durante's drummer, and two
books on the life of Jimmy Durante with
personal remarks made In the comedian's
own handwriting.
Margaret Truman signed her name with
greetings on a large stuffed panda and doll.
Danny Thomas autographed one of the hats
he has worn In a show and Inscribed his name
on a doll. Singer Kay Starr donated an
autographed doll and head scarf scented with
her own special brand of perfume. Comedian
Fred Allen .scrawled his name across a polka
dot tie and Sammy Kaye sent two autographed
batons. Ezio Pinza and Martha Raye
each contributed a stuffed baby duckling
tagged with their signatures.
Small Minnesota Towns
To Offer Stage Shows
MINNEAPOLIS—Two Minnesota towns,
Duluth and Bemidji. located in the northern
part of the state, are getting touring legitimate
attractions this month although no
regular theatre is available for them. They
go into high school auditoriums.
"Oklahoma!" played two performances,
Sunday matinee and night, in Duluth, pop-
104.066. and repeated the following
afternoon and evening in Bemidji, population
All performances were sold out in
advance. Both towns will get "Mister Roberts,"
touring drama hit. later in the month.
It's the first such show for Duluth in more
• than 25 years. Bemidji has never had a
legitimate touring attraction before.
two years ago also played
another small Minnesota town, Rochester,
but with this exception never before ha,s visited
any of the state's other cities aside
from Minneapolis and St. Paul. It just comtpleted
its ninth engagement here.
MGM Appoints Tom Letcher
Twin Cities Exploiteer
MINNEAPOLIS—For the first
time in several
years MGM here will have an exploiteer
jwork out of its local offices. He is Tom
Letcher, who has been an assistant to Noriman
Pyle in Chicago the last year,
Louis Orlove, who has been dividing his
time between Milwaukee and Minneapolis, will
confine himself henceforth to Milwaukee and
the rest of Wisconsin. Ivan Fuldaucr. now
m Minneapolis beating the drum for "The
Plymouth Adventure," "scheduled for the Min-
Ineapolis and St. Paul World theatres next
week, will continue to handle the division.
MINNEAPOLIS
y-I'» 'HecitUM of You" gave the 4.000-»c«t
Radio City here one of lt» blRKe.^t recent
gro.vses The picture built steadily and finished
strong. An addre.vs by film fitar Lorctta
Young at the University of Minnesota-Northwest
Variety Club heart hospital dedicatory
banquet undoubtedly increased her boxofflcc
stature locally.
Addinc five additional theatres to the 65
It ha.s ben servicing. Frank Mantzkc's Northwest
Theatre Service, buying and booking
pool, will have to put on an additional
booker to handle the Increasing amount of
work, Mantzkc reported . . , Equipment hou.scs
here report brisk buslne.vs as builders of new
drive-ins continue to enter the market.
Frosch Theatre Supply landed the contracts
for supplying full ozoner equipment for Eddie
Ruben and Joe Floyd's new outdoor theatres
at Devils Lake. N. D.. and Moorhead. Minn.,
and Sheldon Greng's new drive-las to be
constructed at Spooner, Wis., and Decorah.
Iowa.
Kelly Evidon is back on his Independent
Exchange Poster job after recovering from an
illness
. Anderson. WB division manager
whase efforts played such a large part
in carrying the Northwest Variety Club's
heart hospital project to success, was still in
St. Mary's ho.spital receiving treatment for
the gunshot Injuries received while duck hunting
a few weeks ago. He'll lose the sight of an
eye . hospital patient is Clem
Jaunich, circuit owner, who underwent an
operation at University of Minnesota hospital.
, . . "St.
Harold Field, circuit owner, returned from
a vacation at Colorado Springs
Matthew's Passion" had its northwest premiere
at the Campus, local neighborhood
hou.se devoted to an art policy . . Ted Mann,
.
circuit owner, returned from a flying business
trip to the west coast . will screen
"Thief of Venice" for exhibitors in the Minnesota
Amusement Co. screening room Monday
1 171 at 2 p. m.. with Look and Colliers magazine
representatives present to explain a
screen and merchandising tieup for the picture
The independent downtown St. Paul
. . . Lyceum was the only local theatre to advertise
election returns in its newspaper ads. It
brought the returns to patrons via a TV set
in the lobby.
Ben Friedman, circuit owner, returned from
New York wh^rr he went to look over forelcn
product tor hu MinneapolU nuburbM) WMt>
gMlt Sol KUhrr. whoM neighborhood
CampuA Theatrp here ha» an art policy, will
motor to New York on a Mmllar mUaton a(t«r
uttrnding the Allied Statea convention In
Chicago.
.
.
.
ir hla new subarban outdoor theatre mceU
the anticipated ftucccM, Leo Aved. wtw alto
operates the convenUortal Empreaa Theatre
here, will proceed with plai\a (or a new home
udjotninK the ozoner enormou* demand
for "The Quiet Man" ha« left the local
Republic exchange .^hort of printji
Urquhart U back at WB following
. . Don
hU discharge
from the navy He .terved aboard an
aircraft carrier In Korea Rydeen.
who recently resigned as manager of Bennle
Berger's downtown first run Gopher here,
has taken over as manager of the Volk
brothers' de luxe neighborhood Nile and
Rlvcrvlew theatres.
Tom Burke, Theatre Associates' general
manager, was In St. Mary's hospital under
observation for back Injuries . . . Penny
Singleton will appear at the Hotel Nicollet
Mmne.sota Terrace November 17 ... In Minneapolis
last week were Robert Young. Dane
Clark and Nancy Kelly appearing at the
Lyceum in the stage play, ""The Country Girl.""
And to the same theatre on November 29 and
30. T>Tone Power. Judith Anderson and Raymond
Massey will appear (or a dramatic reading
of ""John Brown's Body."
. .
Ben Marcus, Columbia district manager, was
in from Kansas City A. Levy, 20th-
Fox division
.
manager, was in New York for
a sales meeting . cities exhibitors report
a welcome boxoffice pickup following the
Exhibitors vtsiting Ftlmrow Included
election . . .
Don Stern, Prairie Farm. Wls.; Mr.
and Mrs. Arvid Olson. Pine Island, Minn.:
William Rodman. Henning, Minn., and Henry
Simonsen. Holdlngsford. Minn. . LeRoy J.
Miller. U-I manager, is getting the Will Rogers
Memorial drive lined up in this territory.
Tickets are going fast for the first allindustry
Christmas party to be held at the
Calhoun Beach hotel December 13. according
to Joe Rosen of Paramount, chairman of the
ticket committee. Tickets are $5.30 and the
affair will include cocktails, dinner, dancing
and other entertainment.
HANDY SUBSCRIPTION ORDER FORM
Build Tomah, Was., Ozoner
TOMAH, WIS—Grading has been started
on a drive-in here. Local Manager Clarence
Holtze said the drive-in will be located just
north of the city on Highways 12 and 21.
Miles E. Belongia, MUwaukee, is the architect.
The new outdoorer will have space
for 432 cars.

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Jim Nederlander Shuns Backstage Glamor
MINNEAPOLIS — Jim Nederlander, manager
of the Lyceum, legitimate roadshow
house, has joined theatremen Bennie Berger,
Bill Elson and Art Anderson as subjects of
the Town Toppers series of profiles of leading
citizens. The Town Toppers appears in
the Star-Tribune.
James Martin Nederlander—he never uses
the middle name and seldom the initial—is
the 30-year-old manager of the Lyceum Theatre,
where he is in his fifth season of seeing
all the shows and fighting to get more of
them into Minneapolis, Town Topper relates.
Born in Detroit, he inherited a fondness for
the theatre. His father is David Nederlander,
a veteran theatreman and general manager
of the Shubert Theatre there. Jim managed
the Shubert while still going to school, but
quit prelaw classes to enlist as a flying cadet.
He swiftly reverted to type, however, going
into special services and being assigned to
the management staff of Moss Hart's air force
Oakland, Iowa, Exhibitors
Have 25th Anniversary
OAKLAND, IOWA—Mr. and Mrs. Howard
Brookings celebrated their 25th anniversary
in the theatre business last week. They own
theatres here and at Avoca, Walnut and Carson.
During the week's anniversary celebration,
patrons were admitted to all four theatres
at only 10 cents each—adults and children.
The Brookings started in the theatre at
Weeping Water, Neb., on Nov. 7, 1927. They
later went to California where they were in
show business from 1938 to 1940 and then
they came to low^a and bought a theatre at
Avoca. Since then, they acquired the theatres
at Walnut in 1942, Oakland in 1944 and
Carson in 1950.
3 THEATRE CIRCUIT FOR SALE.
755 seats, Dallas suburban, long established business,
$50,000; 500 seats, stadium type, reai estofe
included, Whitney, Texas, $32,000—this price includes
two buildings; 750 seats, modern brick
building, Leonord, Texas, $45,000.
Will Sell Separate, and Handle for Third Down
"JOE" JOSEPH— DALLAS, TEXAS
3405 Milton or 2621 Milton
Phones LOgan 5707 or LAkeside 9437
show, "Winged Victory." He finally did act as
an extra in the motion picture verison. Nederlander
later was assigned to Guam as an
assistant producer of shows. Out of the air
force, Nederlander managed the Toledo, Ohio,
legitimate theatre before his family leased
the Lyceum.
Air force service had him working with such
celebrities as Edmond O'Brien, Mario Lanza,
Peter Lind Hayes and many others. Theatre
management before and since brought him
into contact with most of the greats, but he
feels his business is in the boxoffice rather
than backstage.
He plays golf, but most of his spare time is
taken up seeing shows in New "Vork and trying
to talk producers into including Minneapolis
on their routes, or indulging in a habit for
omnivorous reading. He also views practically
every movie in town.
Married two and a half months. Nederlander
and his bride live at the Leamington,
only a couple of blocks from the theatre.
Berger Won't Bid on Films
Involving Raised Prices
MINNEAPOLIS — Bennie Berger, North
Central Allied president, is a leader in the
fight against advanced admissions, says he
Will practice what he preaches and refuse to
bid for product for his local first run Gopher
Theatre when raised admissions are involved.
Berger contends that the admission boosting
practice is "one of the main things wrong
with exhibition" today.
Delay in Ozoner Construction
MADISON, WIS. — After permission had
been obtained for the construction of a drivein
at Speedway road and the Belt Line near
here, a court action was started by four residents
of the area to stop construction, claiming
an outdoor theatre at that location would
devaluate the property of the vicinity. It was
also claimed that the approval for the construction
of the ozoner was given without an
impartial hearing.
S&M to Build at Oshkosh
OSHKOSH. WIS.—Ben Marcus of S&M
Theatres has started construction on a second
drive-in near here for opening next
spring. The airer will be located on Highway
45 and county trunk J just north of the
county fairgrounds. The company now has
outdoor theatres in La Crosse, Appleton,
Beaver Dam and one near this city.
S&M to Build at Appleton
APPLETON, WIS.—A new outdoor theatre
will be built by S&M Theatres near here.
No name has been chosen for the theatre.
This, together with the drive-in near Clintonville,
will make a total of ten outdoor
theatres for S&M Theatres.
O. H. Stoeber to Newell, Iowa
NEWELL, lOWA-Thc Newell Theatre here
has been sold by Don T. McCrea to O. H.
Stoeber of Fenton. McCrea has operated the
Newell for 14 years; Stoeber has operated the
Pcnton theatre for four years.
RESEARCH
for
BUREiU
MODERN THEATRE PLANNRS
ENROLLMENT FORM FOR FREE INFORM ION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
11 1-5:
Please enroll us in your RESEARCH Bl^U
Drive-In Equipment D Vending Equiprntl
n Other Subjects
Tlneatre
Seating Capacity
Address
City
Slate
Signed
^
.#
to receive information regularly, as relecs', on
the following subjects for Thea«re Plannin'
D Acoustics D Lighting Fixture
n Air Conditioning Plumbing Fixlur
n Architectural Service a, low
Q Projectors
n "Black" Lighting q Projection Lamp' cdstai
»&ij i
n Building Material
q Seating
D Carpels
^ gigns and Marc'p ptsaim
Coin Machines
D Sound Equipme
pi'itsi
n Complete Remodeling
Television
lEItlCtID
Decorating
n Drink Dispensers Theatre Fronts
Postage-paid reply cards for your further convi**^
Ifeiliiii
in obtaining information are provided in The M("» %,.|
THEATRE Section, published with the first i« '
•• "I
each month.
Hi
30 BOXOFFICE :: November 15, 1ft

I the
I struction
'
for
'
well
I
I
I
Field-Kaplan Filing Suit
For First Run Pictures
MlNNKAi'oI.IH Hni l)i uuiid. counsel for
Harold Field and Harold Kiiplan, was to file
suit this week In fttltriil district court
11
Hgalnst major distributors und the Minnesota
Amusement Co., alU'KlnK elearunce discrimination
against llic Fiild-Kuplan dc luxe
suburban St. Louis Park Theatre. Sub>tantlal
monetary damages and a mandamus to compel
the distributors to grant the St. Louis
Park the siune first run availability as Is now
had by downtown houses were to be asked.
DLstrlbutors have refused to put the St.
Louis Park In the same 28-day slot as a number
of other Independent and suburban theatres.
Delnard had Informed the film companies
they could avoid the iuUitrust suit if they
would give the St. Louis Park first rv.v. availability.
Except Paramount and RKO, the
companies Ignored the ultimatum.
Still Seeks Drive-In Okay
MINNEAPOLIS — George Hanson, former
mayor of suburban Golden Valley, is persisting
in his efforts to obtain a license
for a drive-in theatre, despite the council's
previous refusals to grant one to him or any
of the others that have sought it. The council
is considering a proposal to submit to a
referendum an ordinance recently passed by
it prohibiting outdoor theatres in the town-
,-hip.
To Build at Antigo, Wis.
A.N I UUJ. .MICH .\ :...'. U:..i .;. :... .il..
to be known ii.s the AntlRo Outdoor, will be
built on HlKhwiiy 45 south of the rity by
Prank and Jame.s Sulck. father and non.
Construction ha-N been .itartcd and the theatre
win open next .spring. Bulldoz

—
1
i,j;
Ideas still
pay!
Anyone can find
ideas,
but successful exhibitors
make ideas work for them
whether you create, collect
or adapt ideas, the main
thing is to keep them stirring
to build business for you.
From Cover to Cover —
BOXOFFICE Brims with Helpfulness
*One exhibitor collected BOXOFFICE
Stories on Children's Shows, and has
boosted matinee business 100% by
adapting them for his own theatre.
As never before, better methods pay good
dividends in shov7 business. Men in high
places and men in low places all have
learned that it pays and pays to promote pictures—every
day in every way . . . For good
ideas in the news and in the service departments,
read and use each issue of
BOXOFFICE
Nine Sectional Editions - To Fit Every Distribution Area
32 BOXOFFICE November 15, 195!

I
!
CLEVELAND—Some
;
Downstate,
1
he
iNeiworkofTVFilm
iSuppliers Planned
DETliorr S.iiii Nuthun.soii. fornur Detroit
fllmlte. back In town to negotiate a deal
jjor distribution of his product with Albert
iDeiel Productions, dlsclased some delalls of
hU plans lor a national organization of Independent
film exchanges to handle film for
television. Nathanson plans to use existing
jmoUon picture exchanges where possible, rc-
'verslng previous trends In the Industry, which
ha* kept carefully away from video.
Nathanson plans to set up the central office
to his organization in Hollywood and Is
turrently in the fourth week of a seven- week
toast-to-coiust lour to negotiate with Individual
exchanges and survey conditions in
key cities across the country.
Current product which Nathanson I: handling
Includes "Hollywood News Reel." a film
news ga-islp column type release; "Adventures
of Patches." a puppet show which has been
Ion the air for two years on the west coast;
"Nickelodeon," a series of musical shorts, and
Miml," feature release with Douglas Falranks
Jr. and Gertrude Lawrence.
Nathanson was formerly with the Columia
sales staff here 22 years ago and is a
irother of Charles Nathanson, Detroit theatical
attorney, and Nat Nathanson, now Chiago
manager for AUied Artists.
feighborhood Houses Hit
By Election TV Returns
theatres in this area
ere adversely affected election night by the
t..Ida radio and TV coverage, some did not
jfeel the competitive impact at all and some
reported business was better than average
Jiat evening.
The Cleveland downtown houses generally
•eported average Tuesday attendance. Most
neighborhood houses, however, said that at-
;endance was definitely off. In Lorain, busiless
was way off, John Tender of the Tivoli
ITieatre said, while in Ashtabula, everybody
litayed at home for election news, according
to Dale Tv'singer, manager of the Shea, who
Uld that theatres, night clubs, bars and all
places where people generally assemble, were
tmpty.
especially where TV facilities
ire not too good, theatre business picked up
m election night, Dick Wright, Warner
Jieatre district manager, reported.
Joseph LaRose, 62, Stricken;
Detroit Theatre Manager
Ol-.TUOir Jo,il)li Uilti) nood House for rcrrbral
palsy victims. Shown left to riKht: .\Holph Ooldborc chief iKirker of the Drlroit
tent; Col. William McCraw. executive director of Variety International: Jack Beresin.
Phnadelphia, international Chief barker: J. J. Chisholm. international press ifTJy.
Toronto, and Jack Zidc, international represenUtive, Detroit.
ME *^

. . . Lester
. . . Ben
. . . Arthur
. . Dave
. . Richard
CLEVELAND
IJerb Horstemeler, who operates his own
booking agency, was in Toledo Saturday
(8) to participate in the initiation ceremony
into the Shrine Temple there of Howard
Shults, owner of the Tiffin Drive-In, Tiffin
Zucker was guest of honor at a
Variety Club dinner held in the Hollenden
hotel. The occasion was his promotion from
U-I manager here to be midwest district
Milton Mooney,
manager in Kansas City . . .
head of Cooperative Theatres of Ohio, and
Mrs. Mooney have returned from a southern
Al Sunshine, Advanads, will be
cruise . . .
among those present at the Indiana exhibitors'
convention in Indianapolis December
1-3.
Oscar Ruby, Columbia manager, attended a
company managers' meeting at the Warwick
Marine PFC Jimmy
hotel, New York . . .
Ochs, youngest son of Herb Ochs, drive-in
circuit operator, was temporarily transferred
from Puerto Rico to the marine base at
Mr. and Mrs. Charles
Cherry Point, N. C. . . .
Meyer, of the Karolyn Theatre, New London,
have named their new baby daughter Kim
L. Ogron, who heads the Ohio
Theatre Supply Co., distributors of Motiograph
equipment, and Mrs. Ogron attended
the AUied-Tesma-Teda convention in Chicago
Howard Reff, of Modern Theatres, is in
. . .
Miami where he has a winter home from
which he commutes to Cleveland each month.
Joe Leavitt, Uptown Theater projectionist,
left to spend the winter in Florida . . . Walter
Steuve, Findlay Theatre owner, reports his
wife is coming along fine following a recent
major operation . . . Visitors to Filmrow
included Bill Biggie. Virginia Theatre, CarroUton;
Blair Russell, Russell Theatre, Millersburg;
George Carmack, Carmack Theatre,
Bluffton; Dale Tysinger, Shea's, Ashtabula
and John Tender, Tivoli, Lorain.
Bryon Waltz jr. is no longer in the UA
booking department . Miller. 19-
year old son of Yarro Miller, Warner office
manager, has reported for duty in the navy
Spaeth, News movie critic, plugged
the current Lower Mall movie, "The Great
Concert" released by Bernie Rubin's Imperial
Pictures saying, in print "for anyone who
loves ballet and opera, a visit to the Lower
Mall is imperative." He concludes that this
Russian picture is "as devoid of propaganda
as possible." Ohio Censors held it up for a
second look before they released it without
a single elimination.
Other visiting exhibitors were George Carmack,
Bluffton; Bill Biggio. Carrollton; John
Tender and August Ilg, Lorain; Blair Russell,
Millersburg; both Frank Slaviks, one from
Mount Gilead, the other from Middlefield;
George Planck, Loudenville; Joe Robins, Leon
Enkin, Warren; Mrs. Helene Ballin and Joe
Shagrin, Youngstown, and George Wakely,
Woodville . Leff, recently arrived
UA manager, has taken up residence in the
Fenway Hall hotel . . . J. W. Servies, NTS
vice-president visited the local branch and
manager Frank Masek on one of his routine
trips out of New York.
—
——
'Rifle' Takes Honors
At 130 in Cleveland
CLEVELAND — Downtown business
up slightly.
picke

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Here you see the reproduction of a split aperture test
between CENTURY projectors anci ordinary projectors.
The CENTURY half of the screen proves CENTURY'S
superiority—it's alive and it sparkles.
The other half of the screen (an ordinary projector)
is dull and uninteresting. Make this test in
your own theatre and be convinced—change to
CENTURY proiectors for bigger box office returns.
CENTURY proiectors were the choice for
Cinerama, the new spectocular "3 dimensional"
motion pictures. You have much to gain by using
CENTURY Proiection' and Sound.
See your CENTURY dealer for a demonstrotlon.
%enm CENTURY PROJECTOR CORPORATION, NEW YORK, N. Y.
SOLD BY
AKRON THEATRE SUPPLY CO.
120 East Market St
Akron 8, Ohio
MADDEN THEATRE SUPPLY CO
209 South Third St.
Louisyille 2, Kentucky
THEATRE EQUIPMENT COMPANY
109 Michigan St.
Toledo 2, Ohio
IBOXOFFICE November 15, 1952 85

'
. . Howard
. . Al
. . George
16
. 4
fr'
DETROIT
Clair Townsend,
. . . Otto
.
pearce Bradley, of the Gayety. is back from
a roadshow trip for DeSoto with a complete
cowboy outfit he bought in Texas for
Roy Ruben and Clarence
his expected heir . . .
Purdy of Ypsilanti were on tour for the new
Packard model show
Lippert manager, will
. . .
leave next month for
a four week vacation in Florida
Ebert, RKO manager, was in Indianapolis . .
The Park and the Regal are reported being
prepared for openings by the Krul family,
and Louis Spann of the Arcade.
. . .
Ben Kobins, Universal manager, and his
wife who were injured in a recent auto accident,
have been transferred to the Cedars
of Lebanon hospital at Los Angeles . . . Marty
Shore of the Colonial is off the road
Bill Gehring, assistant sales manager, and
Tom McCleaster, district sales manager, of
20th Fox, were visitors. The latter is a newcomer
in this territory . . . Ai-t Leazenby
Paramount exploiteer, made a recent trip to
Toledo.
Mike Simon and Harold Rhodes, Paramount,
spearheaded the teamwork which put
that exchange in first place in the Torch
Fund drive. The Detroit Paramount exchange
has made it two in a row by taking first
place in the U.S. in the current national
company sales drive . . . Mrs. Gladys Smukler,
ANYWHERE
UPHOLSTERING, REPAIRING
THEATRE SEATS
Prompt, Reliable Service. 15 Yeors Know-How.
SERVICE SEATING CO.
JOHN HEIDT
1507 W. Kirby Detroit 8, Mich.
Phone TYIer 7-8015
AUTO CITY CANDY CO.
2937 St. Aubin TEmple 1-3350 Detroit 7, Mich.
COMPLETE SUPPLIES
FOR YOUR THEATRE CANDY DEPARTMENT
CORN—SEASONING—SALT-
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ERNIE FORBES
THEATRE SUPPLY
214 W. Montcalm
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woodward 1-1122
We Help You Make Movies Better Than Ever
Thea]r£_^ign and Marquee Maintenance
3030 West Dovidson Ave.
Our Specialty
forstmajr^Ca
MT. VERNON GARDENS
(formerly
Lorenzen's)
Earl Bradley, Florist
TOwnscnd 8-2230
Detroit 6, Mich.
Phone BRoadway 3-4646
19800 James Couiens Detroit 21, Mich.
. . . Mike Colton,
wife of Jack Smukler, operator at the Beverly,
was guest of honor at a baby shower at the
New Bar, attended by a number of operators
and their wives, Basil Julian, manager of
the Beverly, Mrs. Julian, and Ruth Sheehy,
cashier at the Beverly
operator at the Colonial entered Harper hospital
for an operation.
. . .
William R. Spencer, formerly with the
motion picture department of the Insurance
Research and Review Service at Indianapolis,
has been added to the writing staff at Jam
Handy . M. Dupraw sr., who is
taking over the theatre at Mount Morris,
will continue to call it the Cinema for the
present . . . Bud Sampson, UA salesman,
has recovered from an ulcer condition
Roland Douglas, of the Melody Inkster, is
back from three weeks on the road for De
Soto, which took him into seven states,
presenting special shows.
Mel
Nightingale notes—Matt Haskin, captain
of the National Carbon keglers, has been
ordered to bed for a complete rest, with his
son Ralph subbing on his team
Donlon, club president, w'as
. . .
among the missing
Harold Welch almost rolled himself
. . . a triplicate, 114-114. but fell to HI on his
third game . Haskin was a visitor
Charles Ross is heading
at the last session . . .
south for the
winter.
. . Mrs. Valiquette is cashier at
Wayne Roberts, formerly operator at the
Virginia, has taken over at the Franklin, reopened
four days a week with German films.
Mrs. Rose Milovanovich, wife of Svetislav
Milovanovich, one of the partners, is managing
the Franklin . . . William Brown, former
assistant manager of the Fox, has returned
to his old post after two years' service with
the army .
the Arch . Dezel booked the "Scotland
Yard Inspector" into the Palms-State
Northwest Studios, formerly Mork-Green
Studios, have installed new stage drapes and
standee rail curtains in the Studio Theatre,
operated by Shulman, Dezel, and Flemion,
according to report by Myrle Burch, Studio
manager.
BOWLING
DETROIT—Amusement Supply is still the
standout leader in the Nightingale club
bowling:
Teom Won Lost Team Won Lost
Amusement Sup. 34 6 Ernie Forbes 20 20
Mount Vernon. .24 16 Not'l Carbon ...16 24
Altec 22 18 NTS 12 28
McArthur 20 20 Local 199 12 28
High scores were rolled by Nick Forest 208,
total 555; Carl Mingione 201, 560; James
Powers 198, 501; Jack Colwell, 527; Francis
Light 205, 555; Edgar Douville 199, 524; Roy
Thomp.son 190, 527, and Welber Haartge, 505.
DETROIT—United Artists holds a narrowed
lead in the Film Bowling league:
Teom Won Lost Team Won Lost
United Artists . 7 Republic 13 11
Allied Films... 14 10 Monogram ...11 12
S&G Premiums. 13 11 Theolricol Ad . 20
Theatrical Advertising rolled 2,289 to place
among the three high for the season'." triples,
while Republic and Allied made it in the
.singles with 834 and 810, respectively. Earl
England topped third high for the season
with 570 for three games and 223 for a single,
while Sullivan tied the latter score.
News Analyst Reviews
Returns for Theatre
DETROIT — The United Artists Theat:
gave a unique presentation of election aigl
returns when Managing Director Dillon I
Krepps had Norman Kenyon, weU-know
local political commentator of the Sunds
Detroit Free Press, report the events.
Kenyon worked from the Free Press office
where returns were coming in, via a diret
wire to the theatre. Results given over th
amplifying system, starting at 7 p. m. A,
added attraction was "breakfast on tb
house," coffee and doughnuts, starting £
9 p. m. Krepps continued the show and tt
special announcements until the decision ws
apparent. Two days in advance of electioi'
radio time was used to advertise the even
including announcements by disk jockeys an
Dick Osgood, show business radio commenta
tor, as well as newspaper space.
Robert Tarbeck Renovates
PIKEVILLE, KY.—The Liberty Theatre W8
closed recently to undergo alterations an|
repairs, according to Robert Tarbeck. manage
of the Liberty and Weddington theatres hen
The job included a new central gas heatin
system, interior painting and repairs, remod
eled restrooms and new fixtures.
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New York's Polio Deficit
Continues in Fourth Year
NEW YORK— For the fourth year In a row
the Orenter New York chapter of the National
Foundation for Infantile Paralysis
operated with a deficit during 1951, the animal
report shows. The deficit was $436,434.
TtiLs wa.s due to $280,500 used for the emer-
^fiicy aid scrvlce.s of the national foundation
and unpaid bills for patient care and
supplies totallnt? $155,934.
RecelpUs from the 1951 March of Dlme.s appeal
were $717,264.13 with $52,500 from the
ementency aid fund of the national foundation
totallnK $42,500, Income from prior
drives of $2,260.02 and $50 miscellaneous Income.
Elxpenses were $672,180.32.
CINCINNATI
11 C. Kaufman, manager of exchange operations
for Columbia, conferred with local
Mayor Carl W. Rich
maaager Phil Fox . . .
was among the first of the former newspaper
boys to volunteer for the Old Newspaper
Boys day drive to sell a special edition of the
Enquirer on November 17. The event is spon-
.sored by the Variety Club Foundation for
Retarded Children and the Enquirer. Mayor
Rich rounded up four other mayors in Hamilton
county as "old newsboys": Jacob E.
Palmer, Deer Park; Arthur T. Shivers, Lincoln
Heights: R. Edward Tepe, Norwood, and
Joseph L. Koetters, St. Bernard. Forty-two
theatres here will remind the public of the
event. Variety Club members responded to
the appeals of chairman Vance Schwartz,
chief barker: co-chairmen, Herman Hunt and
Phil Fox; and the various committee chairmen.
Seen on the Row were Harold Moore and
Mrs. Julia Simons. Charleston; Sylvan Banks
and Mannie and Louis Shore, Williamson;
Foster Lane, Williamsburg, Ky.; R. A. Einrick.
Germantown; Dick and Ducky Myers,
ChUllcothe; Chalmer Bach, Eaton; John
Carey. Sciotoville; Mr. and Mrs. M. M. Dorsey,
Johnstown; Ray Holland. Jeffersonville
Martin Junk. Sharonville; J. M. Brandenburg,
South Short, Ky.; D. Law, New Lexington;
iRalph McClanahan, Irvine, Ky.. and Robert
II. Raynolds, Booneville. Ky. . Peggy
jBahr joined Paramount as telephone operator,
replacing Grace Gaston, resigned.
Howard G. Minsky, division manager. Para-
Imount. assistant Robert Weber, and Joseph
A. Walsh, in charge of branch operations,
conferred with Manager William A. Meier
. . . Mrs. Catherine Taylor, accounting department.
Paramount, has resigned. Margaret
Kaiser, formerly assistant cashier.
replaced her . . . The MGM club had
Inspector Clara Zenz
a party last week . . .
was awarded a check, in honor of her 25th anniversary
with the company.
Guy Spayne in Theatre Since 14
AKRON—Guy Spnync. mnnaRer of the flveyoar-old
Lyn Theatre at Brown Street and
Waterloo Road, Is a 15-hour-R-day wvcndays-a-week
man around the theatre, according
to a recent article about him by Art
CulU.son In the Akron Beacon-Journal
Spayne designed the hoanc, which l.s the
only one In Akron to have a milk bar and
cry room for mothers with bable.s.
Though he works from 9 am. to midnight
dally, he Is In favor of closing on Mondays
"Few people go to the movies on Mondny.s.
Costs could be cut considerably. And everybody
In the theatre would get the .same day
off," he suggested.
Guy Spayne has been in the theatre business
since the age of 14 when he was usher
at the Dayton, which his father Nicholas and
an uncle, Andy Martin sr., built In 1928.
Seven years later, the two bought the
Southern, and the partnership was .split up,
with Martin keeping the Dayton. The elder
Spayne now has retired, and Guy's brother
Ray manages the Southern.
The Lyn opened as a single feature. cla.ss
house, and was the last Akron theatre to go
garages which should help in the critical
parking situation which affects theatres and
other downtown business firms.
Walter Kessler, manager of Loew's Ohio.
was one of five judges who selected ten Ohio
Slate university coeds as candidates for the
title of 1952 Ohio State homecoming queen.
Kessler announced that Spencer Tracy, star
of "Plymouth Adventure," is sponsoring an
award of a wristwatch to the girl chosen
homecoming queen.
Joe R. Mills, theatre editor, Columbus Star.
over to double (pnlurc^ Now. action picture*
attract the bml houM*
Spayne bcllcvra he wax probably the
younKe.nt motion picture projecUonlat In
Akron, holding Huch a Job at the a«e of 15
He was graduatrd In 1932 from Hower Vocational
hiKh itchool. and followed hu machinist's
trade during the day. while worktog in
the theatre.s at night He left the Adanvson
United Co In 1947. after designing the Ljm
during his lunch hours.
In the mornings he Ukes care of the
phy.slcal upkeep of the Lyn. and afternoons
he handles his advertising, booking, promotions,
and publicity. The t>ooklng is done in
Cleveland. It was during one of those Monday
afternoon drives to Cleveland that Guy and
his brother were seriously Injured In an auto
accident last May. Guy still bears a deep
scar near his right eye as a souvenir.
He Is the father of two boys and two glrU,
ranging In age from 7 to 15. He was a vloUn
.soloist at St Paul Catholic church at the age
of 12 and had an orchestra until he was 16.
But he hasn't had time to look at a violin
since the Lyn opened, he .said
COLUMBUS
/Construction of the long-planned multimillion
dollar Franklin county Veterans just named merchandising director of WBNS-
IS visiting New York .
Sherman.
Memorial in the Civic Center near the downtown
theatre area seemed assured. The WTVN. have taken out a marriage license.
TV. and Ruth Russell, publicity director of
National Production Authority last week announced
that steel for the structure would magazine, published In Springfield.
Sherman formerly was editor of TV Dial
be released by next spring. The auditorium
will have 4.000 permanent seats, about half Gene Autry and his radio, television and
that originally announced, but it is expected motion picture cast will ap|>ear in person
that temporary seating will about double the at Memorial Hall November 29 .. .
Neighborhood
theatremen are cooperating with the
capacity. Construction w^ill take 18 months
regional blood center of the Red Cross in
to two years.
a "Passes for Pints" drive. Guest ticket* are
Robert T. Oestreicher, brother of Fred given to all who pledge a pint of blood during
Oestreicher. Loew's publicist, will become the November 10-14 period. Theatremen
mayor of Columbus January 1. following the working on the plan include Lee Hofheimer
election of Mayor James A. Rhodes as state and Charles Sugarman. H&S Theatres;
auditor. Oestreicher is president of the city Jerome Knight. Russell; Fred A. Brunner.
council and he is known to favor early construction
of downtown municipal parking Theatres, and Leo and Milton Yassenoff.
Rowlands Theatres: Arthur Miller. Miles
Academy Theatres.
iraU«rs Oi
XMAS
FILMACK
Ym Cot Alwoy* C«a>t Oa IH
For Top QMSty and Fast Scrvkf
HERE'S YOUR CHANCE
le gal in Ih*
BIG MONEY
B* Sure to Play
HOLLTWOOO AMUflMINT CO.
Ai a screen gam*. HOLLYWOOD toket top honon.
A> a box-oflice attraction, it it without equal It
hat been a favorite with theatre poert for
oyer \5 yeort. Write today for complete detailv
Be sure to give seating or cor copocity.
UISmMiWs
BOXOFFICE :: November 15, 1952
87

Profile of Frank Henson
Printed in Newspaper
AKRON—Frank A. Henson, manager of the
3,000-seat Loew's Theatre, was the most recent
subject of Art Cullison. theatre editor
of the Akron Beacon-Journal. Culhson said
the 47-year-old Henson has been working
around theatres ever since he was 13 and
ushered for nothing in his native Little Rock,
Ark., in order to see the vaudeville shows.
Henson worked into a regular job and
eventually was earning 50 cents a day as
head usher. He was still in high school when
he got the post of treasurer of the theatre.
After he got his diploma, Henson worked in
theatres in Houston and then in St. Louis.
By 1927, Henson got the wanderlust and
went on the road as advance man for Baby
Peggy, a 9-year-old actress then famed for
her two-reel comedies with Jackie Coogan.
One night Baby Peggy's straight man became
ill and Henson stepped into his shoes on the
stage.
He joined Loew's in 1928 at Memphis, where
the city manager at that time was Ernest
Emerling. Henson worked in theatres in
Houston, Atlanta, Kansas City, Columbus.
Athens, Ga., Baltimore, Boston (where he
was married). New Haven and Canton, Ohio,
before coming to Akron in 1940. On Mondays,
his day off, and during vacations, he
likes to fish at nearby Portage Lakes.
Detroit Variety Tent 5
To Elect New Convasmen
DETROIT—The annual meeting of Variety
Tent 5 will be held Thursday (13) in the
clubrooms, with the election of new canvasmen
as the major objective.
Plans for an augmented 1953 program
will be worked out, including refurnishing of
the new bar, and the projected construction
of the Hollywood House. The latter, the
biggest benefit project ever undertaken by
the Detroit tent, is already under way with
the clubrooms following the installation of
the purchase of the lot completed.
Voters Okay Sunday Bowling
CAMBRIDGE, OHIO — Cambridge voters
approved Sunday bowling by a vote of 3,099
to 3,047.
LOUISVILLE
According to the department of finance and
revenue, taxes on combined amusements
for September 1952 was $162,759.44 as compared
to $140,525.11 for September 1951, an
increase of $22,234.33. Revenue for July
through September 1952 was $450,020.01. as
compared to $441,483.45 for 1951. an increase
of $8,536.56.
Harold Sliter, district manager for Schine
Theatres with offices in Lexington, has been
promoted to supervisor of Schine's properties
in Ohio. Harold will be replaced in Lexington
by Bob Cox, city manager for Schine . . .
With the closing of the Theatair Twin Drivein,
Jeffersonville, Ind., for the season, Mr.
and Mrs. Bob Harned were to leave soon
for their annual sojourn in Florida.
Exhibitors seen on the Row recently included
R. L. Dunn, Paoh Drive-In. Paoli.
Ind.; Gene Lutes. Chakeres district manager.
Frankfort; Mrs. George Williamson. Griffith.
LaGrange; E. L. Ornstein. Ornstein Theatres,
Marengo, and Harold Faught, Shelby and
Bob Cox, Schine
Burley, Shelbyville . . .
Theatres, Lexington, has been named by
Ralph McClanahan. pres of KATO, to succeed
Harold Sliter as a director in the KATO.
Harold has been transferred from Schine
theatres in Kentucky to Schine Theatres in
Ohio.
Tentative dates of April 13. 14 have been
set for the annual KATO convention as announced
by Ralph McClanahan, president of
KATO. Two appointments have already been
made for the running of the convention.
William E. Carrell. head of the Falls City
Theatre Equipment Co.. who will take over
the social side, and Cliff Buechel. Mary
Anderson Theatre. Louisville, who will take
care of the business side. McClanahan met
with branch managers and salesmen of the
Cincinnati exchange Monday (3) and talked
about the Will Rogers Memorial fund.
Theatre Destroyed in Fire
HUNTINGTON, W. VA.—The old Rialto
Theatre was in the path of the million-dollar
blaze which desti-oyed a half-block area in
downtown Huntington last week.
HANDY

11
, ,_
suefc
Facts Being Stressed
In Repeal Campaign
, ,., ,• - ]it Eclilion
JACKSON MISS Till' (actual approach
riilher than political aiKunieiit-s will be made
to MLsslsslppI coiiKressmpii by exhibitor
>;roups at congrcs.sloiial district meetings In
bchalt of the cumpaiKii for repeal of the
federal 20 per cent admissions tax.
Eleven members of the board of the Mlsisslppl
Theatre Owners Ass'n met at the
Uobcrt E. Lee hotel here with Duke Clark,
n'ccntly appointed special representative for
COMPO In the southwest. 24 hours after a
nil for a special session was Issued by Lloyd
Itoyal. Mcrldan. president of Mississippi TOA.
Clark, who Is working closely with H. A.
Cole, also of Dallas, co-chairman of COMPO,
explained the COMPO program for enlisting
the support of U.S. representatives and senators
for adml.ssions tax repeal, after which
the Mississippi board members unanimously
iKreed to arrange meetings in each congressional
district of at least ten exhibitors with
the district lawmakers.
Several small-town exhibitors will be asked
;o bring in actual figures on their profit and
loss and how much tax each paid during the
last 12 months. The Missi.ssippi Ass'n is particularly
well organized for this campaign
felnce It recently completed a successful drive
jror repeal by the legislature of the Mi.ssissippi
10 per cent tax on admissions, effective last
July 1.
It was pointed out that the tax reduction
AiU save the businesses of small-town thea-
:res and many problem houses in the larger
owns, and will help the large operator to a
i.s-ser extent since those making money will
jay half or more of the reduction back to
:he government in income taxes.
It was agreed at the meeting that congresspien
and senators should be pressed for an
i^nswer in the presence of the ten or more
L"xhlbltors to two questions: (1) If a bill to
t'llminate the tax is introduced and brought
.0 the floor, will you vote for it and work for
its passage? (2) Will you use any influence
vou may have to get the bill reported favorably
out of the ways and means committee
md on the floor?
A rise of 20 per cent in the cost of operaion
and a drop of 22 per cent in gross relelpts
makes some action imperative in the
Immediate future. Organized labor will b«-
a.skcd to "go to bat" for the thratr

I
Adams
I
The
I The
I BOSTON—Two
I
. . Mrs.
. . The
Quincy, Mass., Theatre
Files $1500,000 Suit
BOSTON—A $1,500,000 antitrust action has
bc«n tiWd In U.S. di.strlcl court here by
jLendon.sol Amu.semcnt Corp.. oiwrator of the
Theatre. Qulncy. under the tnanaReiment
of Leonard GoldbcrR. The action l.s
Lgaln-st B&Q A.s.soclate.s. operator of the State
land Art theatre.s, Qulncy; M&P Tlieatrc.s
Corp.. New EnRland Theatres. Publlx Netoco
iTheatres. American Theatre.s, Loew's BostOii
Theatre.s. Keith Mas,sachu.setts and RKO
jTheatrcs, all connected with the operation or
{management of first run theatres In Boston,
land against the eight major.s and Republic.
action wa.s filed by Georce S. Ryan a,s
lattorney for the plaintiff. About three weeks
iiigo he filed three other antitrust actions In
ibehalf of other plaintiffs in the court at
Bo(ton.
complaint charges that since Septemiber
1941 the defendants Jiave been engaged in
IB conspiracy to restrain and monopolize interstate
trade by a system of runs, clearance
land admission prices In and near the citie.s
Baston and Qulncy, as a result of which the
f
lalntiff wa.s denied the right to bid for and
ure first run films: was subjected to proectlon
or clearance in favor of first run.
nging from 30 to 90 day.s; was compelled to
harge minimum admission prices specified
y the distributors; was unable to secure
roduct except on a block booking basis, and
fen other respects was the victim of various
legal practices.
r
iTwo Film Stars Appear
iln Two Boston Houses
Hollywood stars made pergonal
appearances on election day from the
Stages of two Boston theatres when Joseph
Cotten, starring in 20th-Fox's "The Steel
rrap," addressed the audience at the Keith
Memorial and acro.ss the street, Mary Castle,
itarring in Columbia's "Eight Iron Men," appeared
on the stage of ATC's Pilgrim.
Gotten, plugging the first run "Steel Trap."
las finished another film for 20th-Fox. called
'Niagara." with Marilyn Monroe and Jean
Peters to be relea,sed early in 1953. Other
prominent motion picture actors in town over
-'lection time were Tom Ewell. the Universal
ictor who has appeared in two Willie and Joe
films, who is .starring in the pre-Broadway
play "The Seven Year Itch" at the Wilbur
JTheatre, and Vanessa Brown, another Holly-
Wood recruit, who is starred with him.
Picket Line Altercation
Results in Arrests
STAMFORD. CONN.—A recent altercation
pn the picket line at the Palace Theatre resulted
in the arrest of two theatre officials
ind two pickets on assault charges. Accordng
to police, the four came to blows followng
an attempt by both sides to explain their
Msltion in the strike to a passerby.
Projectionists have been on strike against
;he theatre for more than a year, seeking
said vacations. Frank C. Vuono, manager;
Charles H. Vuono, assistant manager; Law'-
ence J. DeMott, electrician, and Michael L.
OeMott, projectionist, were arrested. Tlie four
bosted bonds of $50.
IIHMKS AT S< 1{FKMNr^^
of the .'Ma.ssachiisrtts Itovi-rs .Xvs'n and
Tommy .'VlrFarland. boxing romniLvsioner,
snapped after a M-rceninK of I'.A's "The
King." IMiture shows boxers of today and
yesteryear, including Tommy CollJn.s.
New England liRlitweJKlit cliampion, and
Gus Mell, lielitwrieht contender. The
srrreninB tied in with the benefit show at
the Boston garden for Sam Langford.
heavyweight contender who has been
blind for the past few years. "The King"
played at the KKO Boston Theatre.
Benefit at Beacon Hill
For Helen Eager Fund
BOSTON—The Helen Eager Memorial fund
has been established here by friends and colleagues
of the late film and drama editor of
the Boston Traveler. The Boston Press club,
a social organization of which Mi.ss Eager was
an active and charter member, is handling
the busines-s end of the fund in honor of the
critic who died October 23 after a lingering
illness. Elliott Norton, president of the Press
club and drama editor of the Boston Post,
with Marjorie Mills of the Boston Herald, a
lifelong friend of Mi.ss Eager, are co-chairmen
for the fund. All donations will be divided
between the Damon Runyon cancer fund and
the Amarican Cancer Society.
The kickoff for the drive will be staged at
the Beacon Hill Theatre November 19. with
owner Benjamin Sack donating the theatre
for the occasion and paying all the running
expenses. There will be well-known artists
on the stage, climaxed by a .screening of the
J. Arthur Rank film. "High Treason," in its
first Boston showing. The theatre will be
closed all day in preparation for the evening
benefit performance.
Tickets will be handled through the Press
club, with the orchestra seats reserved at
$1.80 and $1.50 and all balcony seats unreserved
for $1.20. Tom Dowd, managing director
of the Beacon Hill, is In charge of the
theatre arrangements. The Press club is planning
other drives for the fund during the year.
Lou Brown Is Speaker
NEW HAVEN—Lou Brown, du-ector of
advertLsing
and publicity for Loew's Poll-New
England Theatres, was guest speaker at the
weekly luncheon-meeting of the New Haven
Rotary club in the Hotel Garde here t4). His
subject was "Publicizing the Movies."
Film Men Are Leaders
In Civic Celebration
NEW HAVEN
City arta thi^trrmen playrd
ixjrtant rolr in the New Hav< '
:
.1. u two-day community
•
itcd to Mrhool children and htUl licte
I i.'iiy and Saturday

BOSTON
H fleet of new Plymouth sedans, donated
by Murray Motors of Chelsea, has been
retained to drive 60 newspapermen from
Boston to Plymouth for the advance screening
of "The Plymouth Adventure," starring Spencer
Tracy and Gene Tierney, which will be
held at Interstate's Old Colony Theatre. The
Boston group and members of the Mayflower,
Pilgrim and Plymouth societies will meet for
luncheon prior to the screening at Plymouth
Memorial Hall. Helen Deutsch, MGM writer
who adapted the script for the screen, will
arrive in town November 18 for two days of
radio and press interviews before the Plymouth
junket. The entire affair is in the
hands of MGM publicist Floyd Fitzsimmons
and his assistant Robert E. Holland.
Since he has become director of exploitation
for RKO, Leon Brandit's first film is "Montana
Belle," booked for an early engagement
at the RKO Boston November 14. The
national campaign is tying in Miss Montana
Belle, a young model from Billings, Mont.,
who won a nationwide RKO contest to discover
a girl with the most beautiful legs.
She was met here Monday ilO) by publicist
Hugh McKenzie in an old-fashioned surrey,
and was given the key to the city by Mayor
Hynes and took part in interviews over the
radio and en TV.
Robert Saef, son of Jack Saef, publicist for
New England Theatres, is engaged to Marion
Rideman of Brookline. No immediate plans
have been announced. Bob is a senior at
Tuft.s college and his finaxicee is attending
Framingham Teachers college. Uncle Sam
may beckon Bob into the service after his
graduation.
Bob Ungerfeld, who is in charge of all
special events for Universal, was in town for
A MESSAGE OF APPRECIATION
DRIVE-IN
TO OUR
CUSTOMERS:
I want to take this opportunity
to thank you for the past season's
business. I'll see you early in 1953
for your continued patronage.
Sincerely,
JIMMY GODSILL,
Relston,
Inc.
298A Harvard
Brookline,
St.
Mass.
a few days on routine business, conferring
with Johnnie McGrail, local publicist for U-I.
. . . Publicist "Red" King and his wife Ella
will celebrate their 23rd wedding anniversary
on November 22.
Ralph Banghart, former RKO publicist who
has joined Walt Disney Productions, was
here on "Peter Pan," planting advance art
for the film . . . Stan Davis, RKO booker,
his brother Mel, Republic booker, and their
mother were in a minor automobile accident,
Stan's forehead was cut and bruised as a
result. They were on their way to visit the
family of Mr. Etta Davis Konowitz, aunt of
Stan and Mel, who died after a prolonged
illness. She was the wife of Herman Konowitz,
a former film salesman, and the sister
of the late Jack Davis, who was Republic
division manager here at the time of his
death.
Samuel Goldwyn, producer of "Hans Christian
Andersen," is expected to arrive in Boston
in mid-December to meet the press before
the film opens at the Astor on December 26.
FALL RIVER
Chowing: of newsreels at Nathan Yamins'
Durfee, Capitol, Empire and Center has
been suspended for several weeks, reportedly
because they were too similar to programs
carried over television over a period of weeks
during the presidential campaign and their
lateness is arriving in this city for showing.
There is no indication when the showings will
be resumed.
Mrs. Phyllis Davis, a former Center cashier
and later relief cashier at the Durfee, is
mother of a son. Mrs. Peggy McGraw is
replacing her at the Durfee where she served
for many years prior to their marriage . . .
The success of "The Miracle of Fatima,"
which played to capacity audiences at Nathan
Yamins Center for three weeks was offered
as evidence of the demand for films of great
depth and spii-itual value. Extension of the
showing of the film indicated the boxoffice
value of a work of quality with an inspiring
theme, sponsors declare. It was estimated
30,000 persons saw the picture.
"Ivanhoe" followed "The Miracle of Fatima"
at the Center with prices set at 76 cents,
evenings. Student tickets sold at 50 cents
including tax, for matinees and $1.10 for
and children under 12 gained admittance for
35 cents.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 StaHer Building
Boston, Massachusetts
WINS MGM CONTEST—Sid
Klepper
manager of Loew's College in New Haven
shown at center, is receiving a check foi
$50 as a winner of the MGM "Just Thi.-
Once" promotion prize of the month contest.
Presenting the check, at right, i<
Phil Gravitz, MGM New Haven manager
while Harry E. Shaw, Loew's-Poli divisioi
manager, looks on. Meantime, in Hart
ford, Floyd Fitzsimmons, MGM exploiteer,
presented a similar award to Lou
Cohen, manager of the Hartford Loew
Poll, and his assistant, Norm Levinson.
IE Confab lo Be Held
In Boston Dec. 9
BOSTON—Norman Glassman and Leona
Goldberg, co-chairmen for the annual co:
vention of Independent Exhibitors, Inc., ai
the organization's drive-in section, said th
the convention this year, to be held at tl
Sheraton Plaza hotel here December 9, w
be devoted primarily to problems of the ii
dustry as they affect exhibitors.
Film clinics for drive-ins, first runs ai
subsequent runs will begin at 10 a. m. Pi
vate rooms will be set aside for the clini
and meetings will continue until 1 p. m. whc
luncheon will be served in the Sheraton roo:
Leon J. Bamberger, sales promotion mai
ager for RKO, will speak after the luncheo
discussing modern newspaper advertising. Tl
convention will meet in the State suite <
the hotel and subjects resulting from the di;
cussions in the individual clinics will 1
brought to the attention of a panel U
further discussion. The panel will incluc
theatre owners from all types of operatic;
selected previous to the convention by Pres
dent Glassman. Tlie panel will answer que:
tions from the floor.
Following the business session, which \vi
adjourn at 5:30 p. m., there will be a cockta
party in the foyer of the ballroom at 6:4
The banquet will be held in the ballroom i
8 p. m. City and state dignitaries have bee
invited to attend and reservations are bein
made by exhibitors from the entire terri
tory.
HERE'S YOUR CHANCE
le g«t in th«
BIG MONEY
B* Sure to Play
^
As a screen game, HOLLYWOOD takes top honors.
As o box-office attraction, it is without equal. II
_ has been a favorite with theatre goers for
tAOVic Stars • over 15 years. Write today for complete de-
0' tolls. Be sure tp give seating or cor copacit/.
HOLLYWOOD AMUflMtNT CO. tSI S«uih W.Imi.i. Av.n». • Chkoao S, lllln.l>
J/ BOXOFFICE :: November 15, 195

\1% THE SPLIT-APERTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE.
Here you see the reproduction of a split aperture test
between CENTURY projectors and ordinary projectors.
'W
The CENTURY half of the screen proves CENTURY'S
superiority— it's olive and it sparkles.
The other half of the screen (an ordinary projector)
is dull and uninteresting. Make this test in
your own theatre and be convinced—change to
CENTURY projectors for bigger box office returns.
^e^tSin CENTURY PROJECTOR CORPORATION, new YORK, N. Y.
SOLD BY
CENTURY projectors were the choice for
Cinerama, the new spectacular "3 dimensional"
motion pictures. You have much to gain by using
CENTURY Projection and Sound.
See your CENTURY dealer for a demonstration.
MASSACHUSETTS THEATRE EQUIPMENT CO
20 Piedmont St.
Boston 16, Mass.
iOXOFTICE November 15, 1952 93

in
. . Attorney
. . Championship
'
'
NEW HAVEN
IJugh Owen, division manager for Paramount,
came in from New York to confer
with Harry Feinstein, zone manager for Warner
Bros. Theatres . Leonard
Levy, nephew of MPTO's Herman Levy, won
a seat in the Connecticut general assembly
as Republican candidate from the ninth
senatorial district . . . Harry Shaw, manager
of Loew's Poll-New England Theatres, and
Lou Brown, director of advertising and publicity
for the chain, were busy arranging the
New England premiere of "Prisoner of
Zenda" at the Poll, Worcester (13). It was
a benefit show, sponsored by the Guild of
Our Lady of Pi-ovidence of St. Vincent's hospital.
Shaw and Brown worked with Floyd
Pitzsimmons. MGM exploitation man out of
Boston: John DiBenedetto, relief manager at
the theatre, and Bob Bergin, assistant manager.
AI Schleicher is the new manager of the
Warner, Bridgeport. He succeeds John Petrosky,
who returned to his former post as
manager of the Warner Palace. Norwich.
Petrosky had filled in at Bridgeport after
Bob Hill was transferred to the Palace in
Torrington. Joe Sfier. serving as manager
of the Palace, Torrington, has been promoted
to the manager's spot at the Palace in South
Norwalk, succeeding Ben Beckman. who resigned.
Schleicher was formerly with the
Walter Reade circuit in New York.
Maury Passero, Classic Pictures, New York,
was in town, making picture deals . . . Louise
Allbritton was in New Haven to star in "Rise
by Sin" at the Shubert and Edmond O'Brien
and Viveca Lindfors opened at the house a
week later (12-15 1 "I've Got Sixpence" . . .
Deadpan Virginia O'Brien and Rosario
Imberio. who had an important dancing role
in "On the Riviera," were headlined at Baybrook,
West Haven night club featuring bigname
entertainment.
The Dixwell Playhouse, Hamden, ran a
private showing of a forthcoming film
unusual for a neighborhood theatre situation.
Priests from the two Catholic churches in the
neighborhood, St. John the Baptist church
and St. Ann's, and the nuns who teach in
the parochial school at the former church,
were invited to a special screening of "The
Miracle of Fatima." Later, the priests recommended
the film to their congregations, from
the pulpits. Henry Cohan, enterprising manager
of the Dixwell, arranged the showing.
Jim Darby, manager of the Paramount, and
John McGrail, U-I publicity man out of
Boston, arranged to have a professional
model "sell" $2 bills for $1 at various locations
in the center of New Haven, including Union
Station and the Yale campus, in connection
with the world premiere of "It Grows on
Trees" Most pedestrians exposed to the bar-
yi
XMAS
—
G«t Your Special
Trailers On GRIIN FILM
From CMd Old DapmdkibU
You Can Always Count On Us
For Top Quality and Fast Service
CMICACO 1
—
—
—
— —
gain offer were skeptical and declined to
get in on the deal. The Yale students were
quick to take advantage of the situation,
however, and McGrail and the model left
the campus when too many Elis came forth
to exchange Is for 2s.
. . .
Sid Kleper, manager of Loew's College
here, was laid up with virus attack
Harry Feinstein, Warner zone manager, and
his wife celebrated their 11th wedding anniversary
in New York City . . . The Warner
Empress, Danbury, has switched to a late
afternoon opening weekdays, with continuous
.showings starting at 5 p.m. Formerly this
house had a complete matinee, followed by
a dinner hour closing and then the evening
show, on weekdays. There will be no change
in the Saturday and Sunday schedules.
'Milan' Rates Strong
—
In Boston Opening
BOSTON—Business took a spurt here.
"Miracle in Milan" and a return of "The
Last Holiday" had a good first week at the
Beacon Hill. "Night Without Sleep" was better
than average at the Boston while "Something
for the Birds" at the Memorial was a
disappointment.
(Averoge Is 100)
Astor The Miracle of Our Lady of Fatima (WB),
6th wk 85
Beacon Hill Mirocle in Milon (Burstyn); Lost
Holiday (Mono) 1 50
Boston Night Without Sleep (20th-Fox), The
Swindlers (Embassy) I 20
Exeter Street Brandy for the Parson (Regal),
2nd wk 90
Kenmore O. Henry's Full House (20th-Fox), 5th
wk 85
Memorial Something for the Birds (20th-Fox);
Scotland Yord Inspector (LP) 70
Metropolitan Somebody Loves Me (Para);
Toughest Man in Arizono (Rep), 2nd wK 70
Paramount and Fenway Way of a Goucho
(20th-Fox); Dance Hall Girls (Bell) 80
State and Orpheum Because You're Mine (MGM);
Apache Wor Smoke (MGM), 2nd wk 95
"Snows' Is
Top Grosser
In Hartford First Runs
HARTFORD — "Becau.se You're Mine" and
the "Snows of Kilimanjaro," playing Loew's
Poll theatres, led the downtown first runs.
Allyn It Grows on Trees (U-I); Wac from Walla
Wallo (Rep) 100
Art—Schubert's Serenade (Mej Films) 85
E.M.Loew Hangman's Knot ((lol); Secret People
(LP) 80
Poll The Snows of Kilimanjaro (20th-Fox) 140
Palace Because You're Mine (MGM); Apache
War Smoke (MGM), 2nd wk 1 25
Strand— Springfield Rifle (WB); Sea Tiger (AA)..110
'Snows' Is New Haven Leader
At 150 Per Cent
NEW HAVEN—"The Snows of Kilimanjaro"
succeeded in doing an excellent business
in spite of formidable opposition. Other programs
drew good to poor attendance.
Loew's College Because You're Mine (MGM);
The Hour of 13 (MGM), 2nd wk 90
Paramount Hurricane Smith (Para); My Wife's
Best Friend (20th-Fox) 60
Loew's Poll The Snows of Kilimonjaro (20th-Fox) . 1 50
Roger Sherman Horizons West (U-I); Bonzo
Goes to Collcae (U-I) 75
Services for Tom Spry, 83
BOSTON—Funeral services were held Tuesday
(4) for Tom Spry, 83, motion picture
distributor. A requiem high mass was said
at St. Cecilia's church and interment was
at Mount Calvary Cemetery. He died at his
Scituate, Mass.. home. Spry got his start in
the industry many years ago as a partner with
Louis B. Mayer in the distributing end of the
business. He is survived by his wife Elizabeth.
H ART FORL
Albert R. Lessow, formerly with Loew's Pol
New England Theatres, has been di
charged from the army signal corps, and hi
rejoined the circuit as assistant to Manage
Fred Greenway, Palace, succeeding Ca
Cinelli, who was transferred to Loew's Po
Springfield. Mass. Prior to going into tl
army, Lessow worked for the Loew circuit
Hartford. Springfield and Waterbury
Sid Kleper of Loew's Poll College, New Ha'
was a local visitor.
The Crown, managed by Joseph L.
Giobl
is noting its fifth anniversary, with a speci:
rf
offering to youngsters. Children under 1;'
accompanied by an adult, are admitted fn
to the subsequent-run house Mondays throug.
Thursdays . in the Har('
ford theatre paperweight boxing competitio.
will be determined late this month wit
Jackie Keppner, Loew's Poll, matched again;
Doug Brown, Loew's Poll Palace. "The ne'
paperweight champion will have to defen
his title within 30 days against all Hartfor
theatre-comers," Norm Levinson of Loew
Poll
says.
Student-rate tickets were handled by Deni
. . 'Visitors: Dav
nis Rich, Warner Theatres. Bristol, fci
"Miracle of Fatima" run .
Lustig, Columbia exploitation departmenij
here on "Strange Fascination"; James li
Totman, assistant zone manager. Warne'
Bros. Theatres; George Perlroth, Loew's Polj
New Haven; Harry Green. Alexander Filr;
Co. . . . The Torrington Drive-In, a Lock'
wood & Gordon location managed by Bi]
Daugherty, has closed for the season.
Bob Schwartz has a new art film policy foi
Wednesday and Thursday at the 'Ville. Water;
bury. In advertising he terms the shows!
"An innovation in motion picture entertain
|
ment—tailored to the discriminating taste o;
lovers of better films."
Martin H. Kelleher, Pi-incess, plugs thi
downtown house's double feature policy witl'
front institutional copy. "Compare our show?
with others and be convinced!" the cop;
stresses ... Sal Adorno jr. has new policj
at the Capitol, Middletown, with the housii
closed on Mondays and Tuesdays and nv
matinees Wednesdays through Fridays. Thi
theatre runs continuously on weekends . .
Paul S. Piu-dy of the Sky-Vue and Easr
Windsor drive-ins took a train ride on arexcursion
arranged by the Connecticut chapter.
National Railway Historical society.
Drive-In Opening Is Left
To Conn. Supreme Court
,
HARTFORD — The opening of the ne«
drive-in in West Haven was dependent last
week upon a decision of the state supreme
court. The court was to rule on an appeal b)
Fishman Theatres from State Police Commissioner
Edward J. Hickey's approval of a
license for the new outdoor project. The the-'
atre was built by the Bowl Outdoor "Hieatre
Corp., of which Seymour Levine is president
In its appeal, the Fi.shman circuit termed
Hickey's approval arbitrary and represented
abuse of discretion. Pointing out that he cannot
operate until he actually gets the license
from Hickey, Levine expressed a hope that,
the court action will be decided within a few
weeks.
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BOXOFFICE :: November 15, 19SJ;
*?«;

City
,^
1'
I
Order Shutters
Roxy in Montreal
MONTltKAL—Out' of Moiitreul's Theatrical
landmarks falU-d to keep faith with show
business tradition recently, reports Irwin
Shulman In the Montreal Star. The show did
not Ro on as scheduled at the Roxy, but it
look orders from the city of Montreal execuilve
committee, barred doors and had policemen
to do It.
The theatre has been living on borrowed
time since the city expropriated its buUdlnK
several months ago for the proposed widening
of Dorchester street. Since then, operators
Jof the theatre have signed a lea.se with the
Biijj
;•« city on a month-to-month basis, and second
run films Interspersed
the Roxy's clientele.
with burlesque regaled
The lease was to have been signed again,
but Instead of doing business as usual the
Roxy's staff found the doors barricaded and
an adamant constable outside the boxoffice.
.Adjacent stores have not received similar
treatment and are open for business.
At city hall, officials confirmed that the
executive committee has ordered Henri
Gibeau, director of municipal services, to close
the Roxy. The official explanation is that
the city is preparing plans to widen Dorchester
street at that point, the unofficial
one, claimed by store owners in the area, is
that the show at the Roxy has become more
"showy" than the city permits.
CAPAC Plans No Increase
In 1953 Copyright Fees
MONTREAI.—The Composers. Authors and
Publishers Ass'n of Canada does not plan to
mcrease Its copyright fees in 1953. according
to a special issue of the Canada Gazette,
which contained a list of the fees which
CAPAC proposes to charge radio station and
places of amusement for use of its works.
The list was published by the secretary of
state's department. Written objections to the
fees will be accepted until December 6. Later.
a three-man copyright appeal board will hear
arguments at public hearings. Following the
hearings, the board, headed by J. T. Thor.son.
president of the exchequer, will decide
whether any change should be made in the
fees. A major change was made this year
m the fees charged to radio stations, largest
users of CAPAC works.
Formerly radio station fees were always
based on the number of licensed radio receiving
sets, with the CBC paying seven cents
and private stations as a group paying a
isimilar amount.
Then, at the request of the CAPAC, the
copyright appeal board set a new basis for
fees—private stations paying 1 'i per cent of
gross revenues and the CBC paying I'l per
cent of commercial revenues plus 1 per cent
per capita. T. J. Allard, general manager of
Ithe Canadian A.ss'n of Broadcasters, said this
had the effect of boosting the charges against
private stations to $500,000 from S150.000
per year. The charge against CBC was Increased
to $180,000 from $150,000. The Canadian
Ass'n of Broadcasters, who.se mem-
'bership includes most of the privately owned
stations m Canada, contested the decision and
a test case is expected to come before the
exchequer court in Toronto about December 1.
Several New Drive-Ins
To Vancouver Island
Tj I J P 1 1 1
llOiQOVerS UOileCl
Y anCOUVer UUCdIS
VANCOUVER -aeveml drtve-liu wUl be
con-itructed on Vancouver Inland Th« new
Sunnct Auto Theatre, Ltd. will build • 400-
cnr alrrr two and a half mllm .nouth of Oun-
TIu- OUeon Clrcuu operates a 44»-M!at the-
"^'''^ ""^''"'
VANCOnvt:il Two holdover pictures wi-re
doing most of the buslne.ss here la-st week- °" ^^ northern part of the Uland. E W
^"^''''^"
•O. Henrys Full House" at the Studio and
*'^° "P^^ate.^ four thealrw In the
The Quiet Man" at the Cinema The second
^°"'° dl.Urtct. will build a 300-car situation
"
week of "Just for You at the Capitol was "' Courtney.
on
the light side.
Local Interestn are planning a 3A0-car theatre
at Wcstvlew, 80 miles up-coast from here.
C,Tor-T"«' Qulc/Mon^SI-'p,,'?' ""•, wee. G^' ^^^ ^^'^ f^"^" " ^^-^^^ '^eatre at present.
Dominion— Howkt in the Sun iFD). Outcoin of A drlve-ln theatre project Is meetlnR with
OrX^-iJ^MinJ^,",: i::o rko,
"^«' oPPo-»«'on at MaUlardvllle.
.;.:::::fS;;
a town a
Porodise—loon Shark Lp), The Plundorara few miles from New Westminster With a 90 per
Pii^o°"°Ti.. H,i„— H r.., r»M r- - aa, ^""SSI

w
Fort Garry, Man., Boasts SOO-Seater Censorship of Video
Discussed by Board
Attractive
lobby of the
Gary Theatre
is shown at top.
Adjacent view
is of the
interior.
^:

I
I
National
. . George
. . The
. . The
Many
. . Bob
MONTREAL
and the Iiuki' Kniiii'y dam tlng dcpartmeiU. headed by Mel Johii.ston. tended the funeral of the \uU- J A DniKle,
tobcrl wa.s formerly n.s.slstunt to B. Moynlhnn. owner of the Loul.se Theatre, 8tc. Ro-m; de
icrflury to John Ganetnko.s. executive of Laval, who died NovembiT 2 . , . Since the beginning
of the year. 46 new lheatre.s. inrludlng
'nltcd Aniu.sement and Confederation Amu.seiient.
and to Wllliuni Le.ster, vice-president 22 drive-lns, have been constructed In Canada,
and 26 theatres. Including 12 drlvc-lru,
it the former company . Destounls.
i^.slstanl to LesU-r. has been spending a few now are under construction.
luy.s In Toronto on business .
feminine
taffs of the film exchanges gave a party at C'on.-tolldutcd Theatres, Montreal, will pay
he United Amusement Corp. for Nora Tlnlof
who .soon will wed Kenny Clark. Ml.ss cla.ss A shares and .scmlamiual dividend of
Its regular quarterly dividend of 12 cents on
rinhof was secretary to George Ganetakos, ten cents December 1 to shareholders of
)rcsldenl of United Amusement.
record November 3.
Leo GaKnon has sold his Plaza at Ste. Anne
lo-la-Perade to Rene Fortin .
Avon
llieatre. a United Amusement hou.se manned
by George Pepin, opened a German
Survey on Ad Rates
ilm. ••Figaro," with Engll.sh titles, Novem-
;ier 13 . . . "High Noon" did outstanding Completed by Ass n
jiislness In its first and second weeks at the
TORONTO - Arch H. Jolley. executive
'upltol . . . ••The Magic Box" Is in its fifth
secretary of the Motion Picture Tlieatres
jveek at the Kent and Is continuing to draw
Ass'n of Ontario, at the organization's 11th
Towds. Tlie tridimensional British color
yearly conclave at the King Edward hotel,
horts, forming a group of three stereoscopic
revealed that a survey had been completed
iictures, arranged for the Kent engagement
on advertising rates which were being
)y National Film Board technicians, wert
charged Ontario theatres by dally and weekly
hven two special late showings starting at
newspapers. The information, he said, now
il:15 p. m. In order to meet demand from parens
of the Kent.
Players, chairman of a special committee
is in the hands of James R. Nairn of Famous
appointed by the Motion Picture Industry
.\ ma&s visit of exhibitors to local film exlianges
was occasioned by the annual meet-
Council of Canada to study the ad rate
situation.
ing of the Province of Quebec Tlieatrlcal Inlustry.
Among the arrivals were M. E. Lodge
Jolley reported that a committee, headed
by Morris Stein, had passed on all clips and
,nd his associate George Lovett. Myra Rlchnond;
Mr. and Mrs. Urville Pellet ier and
trailers which charity and other organizations
had asked to be shown on the screens
heir son. Alma, St. Joseph d'Alma. and
of member theatres. The secretary's office
'5eorge Champagne, manager of the theatre
had handled arrangements for 1,.'52G different
bookings of trailers from 13 organ-
lircuit In Shawinigan Falls . . . Local exhibllors
express much interest in the announceiient
by H. C. D. Main, chairman of the
izations for sponsored drives during the last
12 months.
rv committee of the Motion Picture Industry
Pi-oblems of the year included civic zoning
;f Canada that Telemeter, the Industry's
bylaws, unfair competition, the Toronto signremoval
law, regulations for theatre parking
(losed-clrcuit television, may be operating in
L'anada within a year.
lots, encroachment of itinerant 16mm exhibitors
on the territory of standard thea-
Formation of a National Film Institute to
Promote better public relations In the motion tres, amendments to government theatre
kcture Industry has been announced. J. J. regulations and construction permit difficulties.
Ktzgibbons, founder of the Motion Picture
ndustry Council of Canada, retired as presi- He reported considerable cooperative activities
with other societies and with govern-
,ent and was appointed honorary president.
lie was succeeded by the former secretary ment and municipal boards, as well as the
jhalrman of the National Film Institute. Motion Picture Industry Council and the
National Committee of Exhibitors Ass"ns.
Film Board's latest production for Jolley pointed out that he was vice-president
and assistant secretary of the Musical
he Canada Carries On series is "The Moun-
Mn Movers," which pictures impressive and Protective Society of Canada, a director of
emote mountain areas of the Interior of the Ontario Safety league, member of the
(Irltish Columbia. It contrasts the totem motion picture branch of the Toronto Board
"hunderbird. symbol of the past, with shots of Ti-ade, member of the Toronto civil defense
committee and of the Toronto Variety
f new rail connections, forest operations,
atural gas exploration, the ten-mile tunnel Tent. He was also executive secretary of the
elng pushed through a mountain at the Industry Council and the National Committee
of Exhibitors dean hydroelectric development at Kitimat Ass'ns.
OTT AW A
•Phe UmuI of the town (or three dayi. waj
Llndn ChrusllBn. new Hollywood oiar. «ho
wuA the (eaturrd Kucitt of the aniiiMil ball ol
the Ottawa prcsi rlub In the Chateau Laurter
November 7 Ln an appearance at
an advance aci
: Coiumblm't "Th*
Hnppy Tim"" at Uic Utile Elgin. »ilh Introduction
by Manoser Ernie Warren. A
round "' iiu and panlex wok followed
by a tour November 8 at the
A. J. Freimuii department itore.
F. R. Crawley of Ottawa, president o( the
Ans'n of Producers and Laboratories of Canada,
hua announced that the annual meeting
of the group will be held in the Canadian
capital .sometime In January. Crawley,
who Ls president of Crawley Fllm.-i. nald that
preliminary arrangcmento for the convention
were made at a conference in Montreal
attended by representatives oJ 17 companies.
Bob Maynard of the PrancoLt conducted a
splash campaign for the Introduction of a
combination policy November 10. Thf vaudeville
presentation each night wa.s topped by
Tlzoune, French-Canadian comedian The
night price Ls 60 cents. Matinee .'(hows have
(ilm programs only, with the double .screen
bill being repeated at night.
.Manager J. Chalmers of the Odeon ha-s
been very busy with the nightly appearance
of aspirants (or the title o( ••Canada's Penny
Princess " with the British picture, "Penny
Princess." The local winner will compete
with finalists o( other cities (or a trip to
London . . . Ralph Dale and Harvey Fingold
of National Theatre Services were in
Montreal to confer with Arch Laurie at the
Seville, first NTS unit there.
The engagement of "Monkey Business" at
the Capitol was broken Wednesday night
(12) by Manager T. R. Tubman (or the first
concert appearance of the season of the
Ottawa Philharmonic orchestra . . . Fred
Leavens, manager of the Elmdale. added
Henry LaRlviere, western balladler. to the
week's bill for nightly singing appearances.
.
The Star-Top alrer. managed by Len Larmour,
Manager Ernie
closed November 1 . . . Warren, Elgin Theatre, has played ••The Quiet
Man" five weeks Maynard of the
Francals turned to a combination policy
November 3. when he Introduced a stage unit
headed by comedian Olivier Gulmond. which
made two appearances nightly along with a
screen program.
Everything for Top Profits in POPCORN !
POPCORN MACHINES and SUPPLIES
P.-e-Popped Corn and per .c.-r. ".Varn-.ers
For details, wire, wriTo or call
SERVICE
CONFECTIONS, LTD.
243 Lilac Strc«t \Vinn;p«g
HERE'S YOUR CHANCE
to 9*t in th«
BIG MONEY
B* Sun fo May
As a screen gomo, HOLLYWOOD lokes lop honors.
As a box-office otiraction, it is without equoL It
has .been o favorite with theatre goers for
HO¥ie Stars-
over 15 years. Writ* lodoy for complel* details.
Be sure to give sealing or cor capacity.
HOLLYWOOD AMUSIMIHT CO. Nl
aoc^s,-
OXOFFICE November 15, 1952 97

. . The
I
. . Al
;
M ARITIMES
•Thieves used a heavy iron bar to break
open a rear door of the Savoy, Glace
Bay, N. S.. then smashed a lock on the door
of a room used for candy storage to steal
candy valued at about $40. The outer door
was wrecked . MGM exchange at
St. John, has arranged to donate a recently
released film to replace one destroyed by
fire at Hampstead, N. B. The offer came
through Eric Golding, booker at the exchange,
of which Abe Smith has been manager
for many years. The film, a projector
and the funds of the Hampstead Movie Ass'n
were destroyed in flames which swept the
home of Charles Watson, treasurer of the
association, whose death resulted from the
fire. Film shows are planned as benefits
for the widow and six children, who lost all
their belongings in the blaze.
At the Vogue, Sydney, N. S., "The Greatest
Show on Earth," which was booked for three
days, was continued on the screen for the
balance of the week. A 50-cent night price
prevailed ... A book of tickets to the Community,
Yarmouth, N. S., was offered as the
prize for the person who came nearest to
guessing when an 8-day clock would stop.
The clock and the contest were arranged as
exploitation for "High Noon." Entry blanks
for the contest were available in the Community
lobby.
Special showings of the Marciano-Walcott
fight pictures were arranged at the Paramount,
Sydney, N. S., to specifically cater
. . P. T. Coleman, a partner
to employes of a local steel plant, the largest
local industry .
in the Majestic and Regent theatres at
Corner Brook, Nfld., has been on a tour of
Canada and the U. S. making a survey of
drive-ins. The firm in which he is a partner
will build a 300-car airer neai' Corner Brook,
starting about May 1. His tour was to take
about five weeks, including about a fortnight
at Vancouver. A Deer Lake road site
has been picked for the ozoner, which will
be the first on Newfoundland.
At the Strand, Sidney, N. S., special attention
was given to a featurette on the 27th
army brigade at Hanover, Germany. Featured
position was given to Lance Corporal
Johnny McKeigan of Sydney. Publicized
locally as shown in the film were army units
whose names are familiar in Nova Scotia and
particularly Cape Breton Island. The new.s
film was coupled with "Rouge River."
John D. Grant, New Glasgow, N. S.,
builder
of the Academy of Music at New Glasgow,
died recently at Ottawa, where he had gone
about a month previously to live with his
only daughter. Like the late Norman W.
Mason, long head of the Academy, he had
served as mayor of New Glasgow. Surviving
are a son, daughter, and two grandchildren.
When tl0u
Veetfa
SPECIAL TRAILER
'GOOD' and FAST
GOOD AND DEPINDABIE
FILM ART
VD A 11 BBC
TORONTO, ONTARIO
467 SPBOINA AVE, I ImJVlhEllS
Mrs. Grant died several months ago at New
Glasgow.
For a weekend bill at the Humber, Humbermouth.
Nfld., "Hold That Line" and "Blue
Blood," both from Monogram, were linked
with "The Desert Fox" . . . Shows at the
Regent and Majestic, Corner Brook, Nfld.,
start on Saturdays at exactly the same time,
1:30, 8:15 and 10:30.
Maritimes Drive-Ins
Close for Season
ST. JOHN, N. B.— All of the drive-iiis in
the maritime provinces have closed for the
season. The shortest season was that of Abe
Garson near New Glasgow, Stellarton and
Westville in central Nova Scotia. The Garson
airer is in the Odeon chain and the first
in that lineup in the Atlantic provinces. It
was open only about two weeks because of a
very late start.
All three of the Franklin & Herschorn
ozoners—at Martinon, nine miles north of
St. John; Sackville, 12 miles out of Halifax,
and between Sydney and Glace Bay—were
closed the same day. All had been opened
within about a week in early August after
being delayed by severe weather.
The Valley Drive-In near Fredericton and
that near Summerside have concluded their
second season. Heading the Valley is Ashley
Burnett, who has the airer on his farm
at Springhill and who pioneered outdoor film
theatres in the maritimes. Reg Pope, operating
the Regent in Summerside, has the outdoor
site.
The first to shulter after its first season
was a Famous Players location in suburban
Moncton. This was opened about July 1 after
having been acquired from Reg Pope of Summerside
when about two-thirds complete. E.
M. Balish & Sons of Lockeport, N. S., started
working on an airer near Lockeport in the
early fall, with opening expected about midsummer.
There has been some delay in a
drive-in booked for the St. Stephen-Calais
area by Lockwood & Gordon, operating the
State in Calais, and C. E. Staples, the Queen
in St. Stephen.
Being considered for sites near Charlottetown
and in the Annapolis valley, are driveins
by the Spencer chain, in which Famous
Players has a half interest.
Vote on Union at RCA
MONTREAL—Quebec labor relations board
officials said that results of the vote at RCA
Victor Co. will be submitted to a meeting of
the board. Certification of the CIO United
Electrical Workers Union as bargaining agent
for employes, will probably follow. The CIO
union received 684 votes, compared with 156
for the AFL Brotherhood of Electrical
Workers.
'Widow' in Co-Op Ad
Ted Doney, manager of tlie Hoyal Theatre,
Guclph, Ont., worked a co-op tieup with the
Dominion Furnishings store which produced
a two-column, 50-line ad on "The Merry
Widow" in the center of the store's half-page
daily newspaper ad. In return for this space,
Doney gave the merchant ten passes for
lircscntation to the first customers making a
purchase on opening day of the picture.
VANCOUVER
TT'aneouver theatremen, openly critical of t
\
.
discriminatory linage rates and the po
amount of space given their attractions in t
three local papers, have cut down their fl
advertising in the hope of getting cheap.'
rates and readers Trout of the Ho^
Theatre at Hope, who recently opened a nr
theatre at Merritt, was a Filmrow visitor .
Four local exchange managers were on Va
couver Island selling trips.
. . Garv
Ted Ross, ill for the last six months,
]
back on Filmrow, succeeding Audrey Jakij
who resigned from JARO . . . "O. Henr;j
Full House" broke weekend records at f:
446-seat Studio Theatre, Mickey Goldin r'
"The Quiet Man" was still solid
ports . . .
its seventh week at the Cinema .
Studios is repainting the Odeon Hastings tj
terior. With two theatres taken over by sto<
companies and doing good business, anothj
stock group is reported interested in takiij
over an east side film house for stage showi
. .
On delayed vacations were Betty Wyni.
of the Odeon district office and Fred Ha
of the Dominion Theatre . The projectioi'
ist Local 348 gave a stag party at the Petl
Pan, featured by a toprate vaudeville sho'l
The lOEJ
an orchestra and card games . . .
of British Columbia has asked the new go!
ernment not to apply the 5 per cent amuS'l :
ment tax to charity . . . The staff of tl.
Orpheum gave a .surprise birthday party I
Manager Ivan Ackery, who says he is tlj
same age as Jack Benny.
i
Bill Johns was in from the Victoria nav
base lining up programs for ships on acti'j
service and the navy theatre . . . Frar|
Marshall, Lux manager, is managing the bowj
ing league of ten theatre teams . . . Ow«'
Bird of the Toffee-Bird circuit is a new- men
I -1
ber of Canadian Picture Pioneers Was r
ern division meetings of Famous Players wi
be held here November 12, 13, 17 and 18 I'i
'.
Calgary and 20, 21 at Wimiipeg.
Al Jenkins, Vogue manager, arranged sponj
sorship by the Vancouver Sun of a searcJ
for Vancouver's "Penny Princess." Six dl:
ferent girls were to appear on the stage to
six nights, then the audience was to choosj
the finalist from the six winners on ti,
seventh night, the finalist receiving an a
pense-paid trip to Hollywood as guest of tt
Vancouver Sun and the JARO exchange.
'Penny Princess' Search
Gives Top Publicity
WINNIPEG—Tom Pacey, manager of tt
Odeon, has arranged a joint Odeon-Free Pre!
contest which landed him daily on the troi
page of western Canada's most influential anj
largest newspaper.
j
Illustrated stories appear daily in the Frc
Pi-ess outlining the search for Manitoba
Penny Princess, charm and personality gi',
who will be showered with gifts by local mei;
chants and who will be an entrant in th;
national contest, with an all-expense-pai
trip to London as prize.
The occasion is the forthcoming exhibitio.
of the Briti.sh comedy, "Penny Princess," •
the Odeon.
Eva Bartok will star with Howard Duff f
Lippert Productions' "Spaceways," science-flc
tion drama, which will be produced in Englanci
98 BOXOFFICE ;: November 15, 19£.

.
n
nmmBQQiUi]i;\}\iii
O
-J
CL,
"Te EXHIBITOR HAS HIS SAY ABOUT
ALUED ARTISTS
Cmy Over Horses (AA) — Leo Oorcey.
tintr H'llI, Gloria Saunders. This line series
•u; our westerns to the point where
Boys ore our number one week-
.d ciud We personally feel that Huntz Hall
somewhat overbearing but, what the heck!
long as they keep paying to see him.
the difference? Weather: Good.—Walt
,yler, Dakota Theatre. Wishek. N. D. Smalland
rural patronage.
'httt'8
Jei Job (AA>—Stanley Clements, Elena
TfliiRo. John Litel. We did average week-
- on this one. It played at our B
;o Autry. Rogers and Rex Allen
. , niu .%Hii>. We thought it had a terrific title.
"*W^ won't dl.sappolnt your action fans.—Rob-
rsnti
.psB
e
in; til
s
5
iini
lPil)B
5.'
Si
Una
aid
•t J. Taylor. Majestic Tlieatre, Rice Lake,
is. Small- town and rural patronage.
I el's Go Navy (AA>—Leo Gorcey, Huntz
Allen Jenkins. Played this on a double
II with a Gene Autry feature to a very
wd business. The Bowery Boys always bring
lem In.—R. J. Nolop. Grand Theatre, Dawm,
Minn. Small-town and rural patronage.
COLUMBIA
First Time. The (Col)—Robert Cummings,
arbara Hale, Bill Goodwin. This is a very
ite comedy. A little on the sophisticated side,
It It drew well and was n'ell liked. Should be
iod boxoffice anywhere. Played Wed.
'eather: Nice.—Marcella Smith. Vinton
keatre, McArthur, Ohio. Small-town and
ral patronage.
Lady and the Bandit, The (Col)—Louis Hay-
»rd. Patricia Medina. Suzanne Dalbert. A
ry good picture and I felt it was too bad
was wasted on such poor crowds. Schools
II m! are still closed on account of polio so I
less that was the reason for poor attendance.
ayed Mon.. Tues.. Wed. Weather: Cold.—
[ii«ts^t>ra Hetherington, Musicland Theatre. Kaslo.
C. Small-town patronage.
il,»
4
METRO-GOLDWYN-MAYER
American in Paris, An (MGM) — Gene
•Ily. Leslie Caron. Oscar Levant. I thought
IS was a fine picture but the boxoffice didn't
ow it. It just barely paid for itself and the
erhead—and we got to see it. People said
was too highbrow and the word got around,
le second night was a total loss. I am about
nvlnced that people don't especially care
r musicals. Played Sun., Mon. If business
IS as good as our weather, this business
DUld be a pleasure.—Howard L. Scott, Nyah
leatre. Hot Springs, Mont. Small-town and
ral patronage.
nevil Makes Three, The (MGM) — Gene
'Ily, Pier Angeli, Richard Rober. I really
Wouldn't have bought this picture. I was
•^nost certain that business would be bad—
;,d It was. The picture is very good but it
.'-
<
t/1
»/1
<
I
o
X
<
(J
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:
I!
—
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
jr., Eddie Foy jr. Here is a real slapstick
picture which most people thought was corny.
As for myself, I enjoyed it and it did draw
fair crowds. Played Mon., Tues., Wed.
Weather; Cold.—Tom Hetherington, Musicland
Theatre, Kaslo, B. C. Small-town patronage.
North of the Great Divide (Rep)—Roy
Rogers, Penny Edwards, Gordon Jones. I kicked
this one around for a long time and finally
played it to get rid of it. Single billed it with
a lot of shorts and was surprised that we had
normal business. The kids really go for Rogers
yet, but it takes a lot of kids to pay the freight
—especially at 20 cents a head. Played Fri.,
Sat. Weather: Fine.—Howard L. Scott, Nyah
Theatre, Hot Springs, Mont. Small-town and
rural patronage.
Wild Blue Yonder, The (Rep)—Wendell
Corey, Vera Ralston, Forrest Tucker. Did not
see this myself, but it drew and was well
received. Good comments. Played Wed.
Weather: Nice.—Marcella Smith, Vinton Theatre,
McArthur, Ohio. Small-town patronage.
20th CENTURY-FOX
Day the Earth Stood StiU, The (20th-Fox
—Michael Rermie, Patricia Neal, Hugh Marlowe.
A real, tingling drama. Far fetched or
—is it possible? The title and trailer spoiled
our crowd but those who attended enjoyed
it. Not recommended to make money on.
Played Mon., Tues. Weather: Fair and Cool.
—C. E. McMurchy, Reston Memorial Theatre,
Reston, Manitoba. Small-town and rural
patronage.
Dreamboat (20th-Fox)—Clifton Webb, Ginger
Rogers, Anne Francis. There's a laugh
every three seconds. Comments were all
favorable yet we had the lowest Tuesday,
Wednesday, Thursday in some time. It's my
opinion that the title was wrong. Weather:
Cool.—Bill Myers, Rena Theatre, Kellogg,
Idaho. Mine-town patronage.
Elopement (20th-Fox)—Clifton Webb, Anne
Francis, WUliam Lundigan. A very cute picture.
A little below average business but it
was enjoyed by the patrons. Aime Francis
is a bright, new star. Played Sun., Mon.
Weather: Cold.—Mr. and Mrs. K. R. Altis,
Bunceton Theatre, Bunceton, Mo. Small-town
and rural patronage.
I'll Never Forget You (20th-Fox)—Tyrone
Power, Ann Blyth, Michael Rennie. Just read
the title. You will never forget it and your
customers will never forgive you. That is, if
you have any. Enough said. Played Tues.,
Wed. Weather: Cool.—Harold Bell, Opera
House Theatre, Coaticook, Que. Small-town
and rural patronage.
Kangaroo! (20th-Fox) — Maureen O'Hara,
Peter Lawford, Finlay Currie. A good enough
action picture but not worth what Fox
charged me for It. It doesn't show much of
the Australian scenery that most people expected
to see. Played Fri., Sat. Weather:
Good.—H. W. Long, Lans Theatre, Lansing,
Iowa. Small-town and rural patronage.
Pride of St. Louis (20th-Fox)—Dan Dailey,
Joanne Dru, Richard Hylton. Business above
average. Interest was high in baseball when
we played this one as our World Series special.
Local high school team had been playing
In a tournament so I invited them as
guests and staged a local pep meeting. Patrons
came and they liked what they saw. Played
Sun., Mon. Weather: Pleasant.—Dwight Hanson,
Valley Theatre, Eddyville, Iowa. Smalltown
and rural patronage.
Return of the Texan (20th-Pox) — Dale
Robertson, Joanne Dru, Walter Brennan. As
down-to-earth a picture as anyone would
ever hope to play. Not big, but real and
interesting. Business was normal and we received
a lot of very nice comments. An ideal
title, a good cast, a small-town natmral.
Played Fri., Sat. Weather: Rain and cool.
Ken Christiansen, Roxy Theatre, Washburn,
N. D. Small-town and rural patronage.
UNIVERSAL-INTERNATIONAL
Bend of the River (U-I)—James Stewart,
Arthur Kennedy, Julia Adams. We can't seem
to go wrong on a good western here—and this
one was good. People here will turn out better
for James Stewart in a western than for any
other type of picture. Business good.—Howard
L. Scott, Nyah Theatre, Hot Springs, Mont.
Small-town and rural patronage.
Cattle Drive (U-I) — Joel McCrea, Dean
Stockwell, Chill Wills. Two fathers told me
this was one of the best shows I'd had here in
five years. A school teacher told me that
Benefits From Nearby
City's Advertising
n TOMIC CITY, THE (Para) — We
played this picture before Dallas and
I so wish that we hadn't. Since we are
close to that city and we play films a
Uttle after they have them, we get the
benefit from their advertising. Sometimes
it isn't even necessary for us to do
any extra advertising. The stars in this
picture must have been new, because I
had never heard of them, but if there had
been some star names in it I am sure it
would have brought in better receipts.
Jerry B. Walden, Crest Theatre, Seagoville,
Tex.
every school teacher should see it as should
every father who has a son. I guess endorsements
like these are sufficient. I don't get
many such frank statements on a picture and
when I do they make me feel mighty good.—I.
Roche, Vernon Theatre, Vernon, Fla. Smalltown
and rural patronage.
Francis Goes to West Point (TJ-D—Donald
O'Connor, Lori Nelson, Alice Kelley. A nice
little picture that did all right here. I don't
think anyone can go wrong in, or near, a
small town with this type of show. However,
this was not as good as the others of the
series. Played Sun., Mon. Weather: Just
right.—Kenneth Clem, Monocacy Drive-In
Theatre, Taneytown, Md. Rural patronage.
Ivory Hunter (U-I)—Anthony Steel, Dinah
Sheridan, Harold Warrender. This type of
picture may do very well in small towns but in
my particular situation it is no good. It didn't
even do average business for us. Our general
patronage appreciates comedy. Played Tues.,
Wed., Thurs. Weather: Fair and warm.—V. F.
Nichols, W. L. Rooks, Ritz Theatre, Snyder.
Tex. City and rural patronage.
Saddle Tramp (U-D—Joel McCrea, Wanda
Hendrix, John Russell. As one elderly lady
put it, "You'll miss something wonderful if
you don't see it." So, if you haven't shown
it, give your patrons a g(X)d movie. We used
it second run and did O. K. Played Sun.,
Mon. Weather: Cloudy and rain.—James
Wiggs jr.. Tar Theatre, Tarboro, N. C. Small
mill-town and rural patronage.
Steel Town (U-I) — Ann Sheridan, John
Lund, Howard Duff. Very exciting picture,
packed with suspense and action. Should
please the patrons in any situation. We did
fair business on this but the title does not do
the picture justice. This is a good one for a
weekend pickup. Sat. (prevue), Sun., Mon.,
Tues. Weather: Clear and cool.—V. F. Nichols,
W. L. Rooks, Palace Theatre, Snyder, Tex.
City and rural patronage.
WARNER BROS.
Big Jim McLain (AVB)—John Wayne, Na
Olson, James Arness. John Wayne—need
say more? His name on the marquee will bl
them in tlirough hell and high water. B
ness was good. The picture wasn't up to
usual Wayne action but there were no o
plaints. Played Tues., Wed., Thurs. Weatl
Good.—Bill Myers, Rena Theatre. Kell
Idaho. Mine-town patronage.
Carson City (WB)—Randolph Scott, Lui
Norman, Raymond Massey. Play it and ei v"
a swell little western. "Just the way the
WAS," one oldtimer told me. Business w^
good as expected. Played Tues., Wed. Weatl ;:
Rain one night.—Kenneth Clem, Monot^
Drive-In Theatre, Taneytown, Md. Rural i-
tronage.
Lion and the Horse, The (WB)—S -e (
Cochran, Ray Teal, Bob Steele. A sal
town picture. Above average business id ;
many favorable comments. We were part i-
larly interested in this one because we p
it in the making last September in U fu
Bad print. Played Fri., Sat. Weather: Ctl
—Mr. and Mrs. K. R. Altis, Bunceton Tt'vtre,
Bunceton, Mo. Small-town and r \]
patronage.
Room for One More (WB)—Cary Gr t,
Betsy Drake, Lurene Tuttle. Voted an exllent
comedy with Cary Grant more pop ir
than ever after his tactful handling of le
"facts of life" situation. Business exceUJ
Played Mon. to Sat. Weather: Too fml
C. G. Mangold, Royal Cinema, Cambriji
England. Family, county and university
,
tronage.
Starlift (WB)—Doris Day, Gordon Mad]
Virginia Mayo. I noticed in the exhibi)
reports that this picture did not go
too well in many communities, so I was
dubious about it. But I needn't have bl
It drew quite well considering the weathf
(censored) and was liked by all. I, person]
thought it was wonderful. Of course,
plot was thin, but for once a musical
the kind of songs which everybody knows
loves. I wish I could say which numb>|
liked the best but they were all so f|
that is impossible. I am going to see it a
tonight, which is something I seldom d'ilij
should think it would be good boxoffice ijhi|
where. Played Sun., Mon. Weather:
mentionable.—Marcella Smith, Vinton Til
tre, McArthur, Oliio. Small-town patroni
Story of WiU Rogers, The (WB)—Will I
ers jr., Jane Wyman, James Gleason. A»|
derful picture about a wonderful man,
own Will Rogers. My vocabulary is not ()
enough to say what I would like to aUl'
this picture. It will break every house re rd:;
and you will see people you have never !a
declared after seeing it that they Ilk*
very much. Maybe that's an angle we exl
tors could use to our advantage. Of ^
many I warned, only two decided no t*
purchase tickets.—C. J. Otts, Wakea T ^•
tre, Wa^kom, Tex. Small-town patronai
1
;:l
fiW
-It
Im
lilif! ( 1 te
fc>»!llli)tl
RMtlklt):
l'iitii;i|[
fir:m,,
'I'!
::) Oni
iMt
5l|t
Mil* mi
f*s iais
S
;') 1)1)
-111 (B
i-:^
• »3| I
ts;
'Nil,,
"II
BOXOFFICE BoolrinGuide : : Nov. 15,
4 V-'^G

I ure
'
„ it«r»f«M«« onolyiU of loy end (lodtpratt r«vl««>. Th« plut and minui ilvnt Indlcct* d*grM o«
onlr; oudUnc* elolil'lcotion it not rotod. Littlngi cover current rcvlcal, brougtit up to doK rtgularlr.
,
j.porlmtnt i«rv«i olio ot on ALPHABETICAL INDEX lo feature releoiet. Numeral preceding lllle
h,
Culde Review page number. For llitingi by company. In the order ef releoM, ice feature Chart.
•Avnm
miu\
Very Good; ^ Good; - Foir; — Poor; - Very Poor. In th« tummory " t> roicd 2 ptutet, - o« 2 mmutst
A
„M Slick From Punbln Crick
I
'x.'.r'^l
£lx£l5l£ i££i£»:
IJe of the Gorilla (68) Drama Realart 11-10-51 +
^laod. The (94) Drama Col 6-14-52 +
J
,
i I I
eJ f « S a " .« lO,
b rKK.^a aiai *
Cjltii Tom ( .) Wctlvn «•
1314 Cmi of OulU*t (76) Orieu Ul U- )-St -f £ A -f -f -f M-1—
1326CIIICJIO CjIIiii (74) OruM U« U- S-Sl X — S £ — -f ^ S(4
niSCh'itlaiet Cirol. A (K) DrtM U* U- iiX ± H — -f — H -f 7-fS—
1330 Cimerroa Ktd. Tke (U) Wnlani Ul 12 nU -f- ± ± 4- * -f ^>-
1376CI»K by NiiHI (lOS) Oraau RKO S-24 !2 -f ± ± -f- H ^ + »^>-
1307 Clou 10 My Htarl (90) OruM WB 10- 13.^1 « 1: « + X H -f •+ OrMu UA 2 16 S2 £ ±. ^ -^ -^ A A 7-fS-
130SCIoui)td Vtllow. The (89) Draw C«l 10- 651 + ±. 4.^4.4.^1-
1346 Color jdo Sundnin (67) Wnlva Rce 2 16'S2 - ± ± X A £ S-f«—
1300 Com Fill (he Cue (113) Draan WB 9 22 SI H .f 4. 4. + H :« *^\r-
1384 Confidmct Girl (SI) Oraau UA 6-14. ;2 ft ± — ft -f
U33Cfir» Ofif Horm (65) Cooiidy AA 1-12-52-)- ft — ft *
1404Criinion PIralt. Tht (104) DraM WB B- 30- 52 4- + + + H 4 4- Vf
1390Criiipl« Crtik (78) OraM Cal 7- 3S2 -f 4 4- 4- ft 4- ft 74S-
1286 Croii«lnd< (93) Oram* Pan B-U-Sl H ft ft H H tt ft U-f>-
1341 Cry. IKc Btloted Country (96) Draaii . . UA 2- 9-52 H 4- H 4- 4f H IM-
D
1288 Darling. How Could You! (96) Comidy Para 8-18-51 ft — 4
1292 Da 3-22-52 H 4 H 4 H H 4- U4
Dead Man'i Trail (59) Wctlcrn AA ft I4-I-
1328 Death of a Salesman (lU) Drama Cot 12-15-Sl H H 4- tl # H H U4-
1329 Decliion Before Dawn (U9) Orima. 20th- Fox 12-22-51 4 4 4- ff H H H U-f-
1357 0en>er t Rio Grande. The (89) Drama. Para 3-29-52 4 4 4- 4 4- 4- ft 741-
liOSDeiert Foi. Tht (87) Drama 20th-Fo> 10- 6-51 4- 4 ^ H 4- H 4 *^1-
1328 Desert of Ust Men (54) Westvn Reg 12-15-51 + ft ft - ft 44-4—
1377Deserl Pisiaje (61) Western RKO 5-24-52- ft ft 4 ft ft 5+»-
1394 Desert Pursuit (71) Drama AA 7-26-52= - — a ft 147—
1415 Desperadoes' Oulpost (54) Western Rep 10-11-52 -i- + -f 4- 4- ft 641^
1302 Detecixe Story (103) Drama Para 9-29-514 ff H ff if ff tf 134
1402 Devil Makes Three. The (96) Drama ..MGM 8-23-52 -) ft -f ^ 4- H ff 1041—
1383 Diplom.ilic Courier (97) Drama 20th-Fox 6-14-52 -f- 4- 4- 4- 4- ff 4 84
1326 Distant Drums (101) Drama WB 12- 8-51 -f ff 4- 4- 4- ff ft 9+1-
1392 Don't Bother to Knock (76) Drama. .20th- Foi 7-19-52 ft ft ft ft 4 ft + 7+S—
1319 Double Dynamite (80) Comedy RKO 11-17-51 + ft ft ft 4- 4- 4 745—
1392 Dreamboat (83) Comedy 20th-Fox 7-19-52 -ff + ft ff ff 4- +10+1—
1308 Drums in the Deep South (87) Drama.. RKO 10-13-51 ft ft ft + -ff 4 7+»-
1392 Duel at Silrer Creek. The (76) Drama U-l 7-19-52+ ft + + + 4 641—
4> ft 4 S4>->]
E
1419 Eijht Iron Men (80) Drama Col 10-25-52 ff + ft 4 ff ff ^l—
1312 Elephant Stampede (71) Drama AA 10-27-51 ft ft ft 4 — 4(4
1318 Elopement (81) Comedy 20th-Fox 11-10-51 + ft ft + + ft 4 1+i-
1361 Encore (90) Episode-Drama Para 4- 5-52 ff + + + + ff + »f
1414 Ererything I Have Is Yours (92) Hus.HGM 10- 4-52 + ft ff + + # »+I-
F
1360 Fabulous Senorita. The (80) Draau....Rip 3-29-52 ft ft ft ft + ft frf-S—
Face to Face (..) Drama RKO + 1+
1361 Faithful City. The (85) Drama RKO 4- 5-52 ff + + + ff -f.
1374 Fame and the Devil (80) Comedy Rtalart 5-17-52 ft ft + }+2-
1315 Family Secret. The (85) Draaia Col U- J-Sl ft — ft ft - + 4+5-
1406 Faroo (69) Western AA 9-6-52+ ft ft J+>_
1320FBI Girl (74) Drama LP U-17-51 — ft ft + — 5-M-
1391 Fearless Fagan (78) Comedy HGM 7-19-52 ff + ft ft ff + B+2-
1412 Feudin' Fools (63) Comedy AA 9-28-52+ ft ft VfJ—
1372 Fighter. The (78) Drama UA 5-10-52+ ft ft -ff ff ft + 9+>-
1329Fiiiders Keepers (75) Comedy U-l 12-22-51 — — ft ft ft ft 4+*-
1337 First Time. The (89) Comedy Cel 1-26-52+ + ft + ft ft 6+3—
1343 FiTi Finjers (108) Drama 20th-Fox 2-16-52+ + + ff ff + ff 1(H-
1323 Fixed Bayonets (92) Drama 20th-Foi 12- 1-51 + ft + + + ff -f 8+1—
1322 Flame of Araby (77) Drama U-l 11-24-51+ ft + ft + + ft 7+3-
1329 Flaming Feather (78) Sup-West Para 12-22-51 ff ft ft + + + ft 8+3-
Flat Top (87) Drama AA
1352 Flesh and Fury (82) Draeia U-l 3-8-52+ ft + ff + + ft »+2-
1317 Flight to Mars (71) Drama AA 11-10-51 + ft ft + ft 5+3—
1336 For Men Only (93) Drama LP 1-9-52+ + + + + ft ft 7+1—
1314rort Defiance (81) Suo-West UA 11- 3-51 ff + ft ff -f -f 8+1—
1338 Fort Osage (70) Western AA 1-26-52+ ft ft + ft 5+3—
1417 Four Poster. The (103) Comedy- Drana. Col 10-18-52 ff ff ff ff 4. ff 11+
1385 Francis Goes to West Point (81) Coacdy. .U-l 6-21-52+ ft ft ft + ff + 8+5-
G
.).
9f
Gambler and the Lady (..) Drama LP
U32 Girl in Every Port. A (86) Comedy RKO 1- 5-52 + ft + ft ft ft ft 7+5-
1356 Girl in White. The (92) Drama MGM 3-22-52+ + ft ft ff + 7+t—
1328 Girl on the Bridge. The (77) Drama. 20th-Foi 12-15-51 + + — + + ft ft 6+3—
Glass Wall. The ( . . ) Drama UA
1375Glory Alley (79) Drama HGM 5-2452- ft - ff = + ft 5+6-
1372 Gobs and Gals (86) Comedy Rep 5-10-52+ ft ft + ft + 6+3—
Gold Fner (63) Drama AA ft ft 2+2—
1314 Golden Girl (108) MusDrama 20th-Foi II- 3-51 ff ft ft + ff + + 9+2-
1408 Golden Hawk. The (83) Drama Col 9-13-52— ft ft ft = ft ft 5+8—
1300 Golden Horde. Tht (76) Drama U-l 9-22-51+ ft -f. 4. 4 5+lr-
1334 Greatest Show on Earth. The (153) Draaa Para 1-12-52 ff ff ff ff ff ff ff 144.
1337 Great Adrtnlurt. The (75) Draaa LP 1-26-52- — — = ft 14-6—
'

REVIEW DIGEST
tT Very Good; + Good; — Foir; — Poor; — Very Poor. In the summery tt is rated 2 pluses, — os 2 minuses.

. .Ir»t
' anM
H Vfry Good; + Good; - Foir; - Poor; — Very Poor. In lh« lummary n rated 2 plutet. - at 2 minutei REVIEW DIGEST
*
g
I
Sr
Ik
-SB
IXK
.„ Vidll (172) Dunn MSM 1M7-51 « H H H H H
if
VTuM. Thi (90) Dr««i RKO 10-20-51 •+•
+
iilat Tldt. Tilt (92) Dntn U-l 10 20-51 -
H
... iiiri. Tilt (80) Driim U-l 10-18-52 + + +
'"da« I* the Shy (78) Drama MCM 12-15-51 ±
± +
n2|it'i Werkini Her Way Through College
(101) Musical WB 6- 7-52 H + + +
MMIrer City (90) Drama Para 10- 6-51 -f + -f
IS6hgiii' In the Ram (103) Musical MGM 3-22-52 H
++ ++
'K3|lrU Ahoy! (109) Musical MGM 4-12-52 +
++ + -f ± +
C4ly Fell ol Moon (74) Comedy MGM 11- 8-52" ±
W y ll Red, The (99) Drama Realart 6-28-52 ±
|U iniUar Trail (78) Drama RKO 10-27-51 * + - + - +
let) Canyon (55) Western Col 2- 2-52 + + -f +
fc iptr, The (87) Drama Col 3-22-52 + ± + + « H
01 owl ef Kilimanjaro (114) Drama. .20th-Fox 9-27-52 tt ++ H H W +
102 meMy Loires Me (95) Musical Para 8-23-52 tt :!: + + ++ -f
OfihiclkiH lor the Birds (81) Comedy. 20-Fox 1011-52 H + + +
MoUclMni to Li>e For (89) Drama Para 2- 2-52 tt
-f f
Wl^ e( Ali Baba (75) Fantasy U-l 8-23-52 + + +
'l^f' *( Dr. Jekyll. The (76) Drama Col 11- 3-51 + ± +
1 tl Paleface (95) Comedy Para 7-19-52 -ft W It
ind Off (83) Comedy Col 4-12-52 ++ + +
'th of Cahente (67) Western Rep 11- 3-51 -f
ith Pacific Trail (60) Western Rep
'iniflelil Rifle (93) Sup-West WB 10- 4-52 -H- ± + + «
ije to Blue Rirer (55) Western AA
"lilt (103) Musical WB 11- 3-51 -f -(- + + -1-
»s and Stripes Forever (..) Drama. 20-Fox
el Fist (73) Drama AA 2-16-52 -f
+
' tl T*»n (84) Drama U-l 3- 8 52 ± + + ±
Mel Trap, The (84) Drama 20th-Fox 10-25-52 + ± + i: + -f
«2iile« Face (71) Drama LP 6- 6-52 ±
OS^oge, The (100) Comedy Par* 10-11-52 H + -H
''bound (60) Drama Rep
tie Orer Tibet (87) Drama .Col 1- 5-52 + + ± -It+
tt H
ry of Will Rogers. The (109) Drama. WB 7-26-52 H
"1 of Robin Hood. The (89) Drama. RKO 3-22-52 H
++ H H
jnge Door The (801 Drama U-l 11- 3-51 *
ingi Fascination (90) Drama Col 10- 4-52 + ± +
'•,«nH World (80) Drama UA 4-26-52 i: ±
•4langer in Between. The (84) Drama.. U-l 8-30-52 ++ + +
•1 l«t Bandits (54) Wutem Rep 11-24-51 — ^
'
tilcar Named Desire, A (122) Dram*. .WB 6-16-51 H + ++
oniheld (73) Drama LP
"' :imarlne Coiimand (87) Drama Para 9- 1-51 + ± ± -f -I-
Si3;idenFear (110) Drama RKO 8- 2-52 + H ±
iraian and the Mole Men (58) Drama. LP
T
•• e of Fi0 (80) Drama U-l
MMe tte Man Dmm (90) Drama Rep
•
W(>m, Tke (79) Dram* UA
ja^gufk. Tough West. The (54) Western Col
. IMirel Jeurniy (SO) Documentary UA
-4-
H

f^iJTUIirlJjJIJilT
\ Time IS In porenrneses. i ype or srory is inaicareo oy leritrs anu ^umwinuiiviis iiicic\j< wa •v»wo9. ^ir
1 Comedy; (D) Drama; (AD) Adventure-Drama; (CD) Comcdy-Droma; (F) Fantasy; (M) Musical; (W) Wes i
/ ern; (SW) Superwestern. Releose number follows: U denotes BOXOFFICE Blue Ribbon Award Winne:
/ Q denotes color photography. For review dates ond Picture Guide poge numbers, see Review Digest.
ALLIED
ARTISTS
[U steel Fist (73) D.
noddy ilcDoffall, Krlstlne Miller, H.
.5217
Lauter
@ ©Aladdin ond Hii Lamp (67). . D. .5299
Patricia Medina. John Sands, Kichard Erdmnn
Texos City (54) W . . 5241
Johnny .Muck b^ov^^, James Ellison
13 Night Roiders (52) W..S251
Whip Wilson. Fuzzy Knigbt, J. Bannon
@ ©Fort Osoge (72) W..S102
Itod Cameron, Jane Nigh, Morris Ankrum
a Woco (68) W. .5224
Bill Elliott, Pamela Blake, Rand Brooks
a ©Rodeo (70) D. .5104
Jane Nigh, John Archer. Wallace Ford
g Hold Thot Line (64) C..5211
Leo (iorcey. Huiilz Hall, John Bronifield
@ Man From the Block Hills (58). W. .5242
JoliDliy Mack BrouD, James Ellison, R. Brooks

', iHAme
I
REPUBLIC
I
C
'
>ARAMOUNT
TT^
Honfl Kong (?1) D..J109
t^M lU-Bi{«ii, lUioiHJa Flemlnc, N. Bruce
ll«r B«»ar« (101) C. .1114
Ua/ilii. Ji-rr> I^vH. Corlnne Ckhet
.iU
|ll_Bi1liilr« F«ath*r (78) SW. Silt
lloikn. Atlcca Whelm. F TUctn
RKO RADIO • *
I Wont You (102) O 251 r
Til
Ihifoiliy .Mri^iiire, liana Andrm, P ilrancr
OTambo <
(80) Doc. .US if Woman In ttio Onrk '441
llovard lllll
HGIrl In Every Port, A (88) C. .218
tlro iirlH) .Miri. >1arlr ttll. Lyilla Clarlte, .Mlebacl Moore
invir & Rio Gronde (89) D. .5115
Ml O'Bilen, Sterling Ilayden, Dean Ja{gM
ORoncho Notorloul (89) SW. 221
.\larlenr liletrlrh, Arthtir K^n»>e(ly, M pffrer
Poco That Thrllli, Tho (63).... D 213
mil William';. I'liu llalrnda. Krant Mcllugh
Whitpcring Smith vt.
Scollond Yord (77) D. .222
Rotho-Mon (87) D. .268
T.I Inro Midine. Marhlto Kyo. M. Mori
Rood Agent (60) D..223
Tim Hull. iNormn ^^^^h. lllchard Martin
Tonon'f Sovoge Fury (81) D. .225
I>et Il.irkrr. liornlliy ll.irt. I'atric Knoule.i
Mocoo (81) D. .224
Jane llu^soll. Robert Mltchun. William Bnulli
ClHolf Breed, The (81) SW. .228
Ryherl Y1IUI14;. Jant^ Oirlrr. Jack Ruftel
Narrow Margin, The (71) D..226
Cliarlrs Mrliraa. M.ule Windsor. WlUle
J.
Target (61) D..227
Tim Hull. Illrtiaril M.irtln, Linda Iloiitl.w
Faithful City (85) 0. .303
.l.imie Smith. Itt-ii Josef, Israel Itanln
Desert Posaoqe (61) D..230
Tim Mull. Klrhanl M.irtln, Joan Dlton
"Clash by Night (105) 6. .229
Barbara Stanwyck, Robert RyaiL Paul IKinclas
01 Loat Muaketeer, Tko (47) W..5t42
lte> Allin. Mary Kllen Kay. 811m Plckeni
n Laodville Guntllnger (54) W. 5171
Allan It.K-k) • Ijr.r. t>l.^ Waller. F. IIIIm
i)^ OOhlohoma Annie (90) C..5122
Juily Cjnuia. Jutm lliusril, Urant Wllhcra
Q] Fobuloua Senorito, Tho (80) C. .S12S
Katellta. Iloberl Qarke. RIU tlorera
gi Hoodlum Empire (98) 0. .5105
Bn.in liiinlpiy, (liirr Trrtnr. F. Turkef
BS Border Soddlcmolei (67) W. .5143
lln Allen, .Miry Kllrr Kay
BS Wild Horse Ambush (541 W. .5049
MIrharl (lupin. Clrin Jamirn
ra"Gobi"^nd Gala (86)7. C77512i
llrruaid OrollH'rs, Cathy Doani. Robert Rutlea
m Block Hills Ambush (54) 0. .5172
Allan Uocky" Laiie. Wil* Waller
[T] Bol Toborin (84) C..5129
tlurlcl Laurence, William Ollng. C. Carleton
@®l Dream of Jeonie (90) M. .5104
Ray MIdilli'ton. Muriel U«rrnee, Bill Shirley
108)
I»i..>lle iMrrlna. M
'c Tcion f87)
t>OWIth a Song la My
(Heart (117)
Ku-in ll.).a"l. II
lyCPride of $• 1
liui i'Uiey.
CRoae of C
Jaek Burtal.
D
1. W Brm
0..3M
1. AWbaBi ne I
21l|>
212 :n
V/OBelle< on The 213
-
Myeria L*is. Jmnar M. vr
Deadline— U.S A. f .0 21 J
Ifiua^hrey Baga/t. Kim H'lntrr. K Birr.'- • OulcosK of Poker Flat (81) ...D 216
^
Hale Uobettjoa. Anne Baiter. Mlrlaa ll»i>tia 2
CICongoroof (84)
.a. Peter Laaford.
i«y 189)
II. Anna Fraixb. (
D 217;
ifiraottlt Show on Earth, The
153) D..5129
l| llilllon. J>mi'< Sletrirt, Cornel Wilile
•I»lii9 Jocks (92) C..5121
n Marilt). Jerry Leuls, Mona Freoman
I (90) CD.. 5122
Jeiins. Roland (Silver, Kay Walsh
(122) 0.5123
tkl^Biiref Juiiev l.aurence nlliler, M Hopkins
^m o» Polefoce (9S) C. .5124
Save, Jane Russell, Roy Rogers
OWild Heart, The (81) D..274
Jei'iilfrr Jfini-s. Oaild Kiirrnr. Cyrfl Oitiack
OStory of Robin Hood, The
(84) D. .391
Richard Todd. Joan itlce, James llayter
Big Sky, The (140) D. .361
Kirk |ioii8l>.s. EllLihelh Threalt, P. Martin
Sudden Fear (110) D..362
Jn.in O-mford. Bnire Benneft, Olorla Grahame
One Minute to Zero (105) D. .301
Robert Mllchum. Ann BIyth. C. Mctlraw
S Thundering Corovoni (54) W..SI73
.Mian "Itiirky" Ljine. .Mima Knox
sold Oklohomo Plains (60) W..5144
Rei Allen. Elaine Edviards
CLody In the Iron Moak (78). 0. 218
IjiiiN llayuard. Patrlria Mr.llrta. Atao Hale )r
OWolt 'Til the Sun Shines.
Nellie (108) D 220
Jean I'eter*. hiitd Wayne. Hugh Jlarla^e
Diplomatic Courier (97) D. .222
Tit.re l'r»er. l'itr;eU .Neil. 8 McNally
We'ra Not Morriod (85) C. .221
(linger Kogen. Victor .\lre. Fred Allen
Don't Bother to Knock (74) D..224
Rirhiril Wldmark. Marilyn \loarae. A Rarx-rn/t
Drcomboot (83) C . . 223
Cllti.ui «.-l.h, tUrjer Ilncefs. Anne Frao*"!
Lea Miserobica (104) D 223 o
Mill.!.-! Kennie. ItelKj I'acfl
I
G
OWhot Price Giory (111) CO.. 224 «/>
Jamea Cagney. Dan Dailey, Carlaoa Cahet
nt Ur You (104) M. .5201
^ t rri>^hy, Jane Wyman, Ethel Barryrnnre
oribbeon (97) AD. .5202
' 1 I'synr, Arlene Uahl, Sir C Uardwicte
Bewore, My Lovely (77) D. .302
Ida Lupine, Robert Ryan, Taylor Ilolmm
@ ©Womon of tho North Country
(90) O. .5107
Ruth Ilumey, Rod Cameron, Gale Slom
OLura of tho Wildornoa (92). . .D. .227|
Jean Peters. Jeffrey llunler W Bretinan
|
^^
O. Henry's FuH House (117) CD 228 m
.\nn. Itjxrer ("; f'r.n \\ eiih. Jeanrte t'rjin ^
Monkey Busineu (97) C. 230 m
Cary Grant, lilnger Rogers. Marilyn Monroe
C9
m90
-1.
fAiinlcan* ^„)
Smith (90) AD. .5204
Ih-Carlo. John Ireltjid. James Craig
li
ifiwi u dy Lovas Ma (97). . .M. .5203
Hulloo. Ralph Meeker, Adele Jcrgeoa
J Point, Tho (85) D. .5205
HoMen. Aleib Smith, B. OBrlen
—r-f. The (95) AD. .5204
rllao Uentoo, Susan Morrow, Peter Hanaon
Lutty Men, The (113) D. .304
Rnsan Ha>u.ird. IliihiTI Mlldium, A Kfniieilv
Under the Red Seo (67) Doc.. 305
Hans Haaa. Lottie RrrI, Jerry Waldler
Captive Women (64) D . . 304
Itnbert Clarke. Margaret Field, Ron Randell
gHOMontono Belle (81) SW. .308
Jane Rii'^^ell. CtHirtrp Brent. Scott Brady
61 Face to Foee (92) D . . 309
James Ma-son, Robert Preston. O. liockhart
[H Tropical Heat Wova (74) C. .5124
F.'.tiUla. Il.ilirrt lliilliin. KrMine Miller
Desperodoes' Outpost (54) . . . W . .5174
Sj
Allm KiK-k)" Ijne riaiii11« Rirreii
g§ OToughest Mon In Ariiono (90)D..5109
V3ii.;hn
fiJWAC
M'lnroe.
From Wollo
Joan 1.,'^lie.
Wollo
Vlrt.ir
(83).
J.»r>
C. 51 23
Jiiih r.lTima Hiephen ItiiMfe. June \ incvfif
@ South Pacific Trail (60) W. .5145
Rel Allen. Kslellla liny Bvrro^l
^ORido the Mon Down (90) W. .
Brian Danlery. Ella Raines, Korrett Thicker
My Wife's Beat Friend (101) C. .231{
Anne B*Itet. Maednruld fafey. C MeLeod
OWoy of o Goucho 11171 O. .229 O
Ko^y CaUMMlD. i'lrnr Tlern*T, Il'igb Marlowe '
Something for ttie Birds (81) . 238 3
Victor Mature. Patricia .Nral. Edmund (iaesmi gj
Q
ffiBleodheanda of Broadway (90). .2S«|
Mil?) Catiwe. SeoM B'aih MItal (;rT« l_
Night Without Sleep (77) D. 23S<
I 'I.!. Inmell (;ir> Merrill Hlld«gar,)» VeTt; g
^
Steel Trop, The (84) D 232| m
Jo-.lh fntlen. Trmi ITrtgbt. Cddle »larr
|
2
CPony Soldier (81) D 237, 00
Tyrone Peoar, Poaay IdwvlB. Udiai4 BeoH ^
loilng Fof«t, The (90) D . . 5207
1 Payne. Aitnes Moorebead. Richard .Arlen
» ood to Boll (91) M..5209
'()"''"; Bapa, Blng Croaby, Dorothj Lamour
QSea Around Ua, Th* (..).... Doc .
Thunderblnh ( . . ) .
John Derek, John Barrrmora Jr.. M. Freeman
CSlors and Stripes Forever (. .) O. .239
(iifi WrlJi Kih II.K.«y. Debra Paget
Thief of Venice (91) D. .
Miria Mnntei. Paul Chrtstlan
My Pol Gua (. .) C. .233
Pan hallev. Joanne Itni. Audrey Totter
S OBIockbeord, The Pirate (..)..D..307
Robert .Neutaa, Unda Darnell, Keith Asdca

.
.
I
©Bugles
i
©Big
I
©Crimson
,
.
'
FEATURE
CHART
UNITED ARTISTS g Ig
gjChicogo Calling (74) D.1152
Uan iiuryea, Mjry Andfrson, E. Elliott
SDLody Soys No, The (82) C.1150
Juan Caullield, Uaild Nlien, 1. R. Justice
a Another Man's Poison (89) D.1154
Belte Davis. Gary Merrill. K. Williams
§31 Cloudburst (83) D.11J3
Hubert Preston. Elizabeth Bellera. C. Tapley
m Buffolo Bill in Tomohowk
Territory (64) W.1214
Clayton Moore. Thundercloud, Yowlachle
SlSRiver, The (99) 0.1140
.Arthur SMelds, Nura Swinburne. Tommy Breen
a One Big Affair (80) D . 1 1 57
Evelyn Keyes. Dennis O'Keete, M. Anderson
screen Glove, The (86) D.11S6
GUim Ford. Geraldine Brooks, Gaby Andre
B) Tole of Five Women, A (86) D
.
1 1 61
Bonar Cullcano, Anlie Vernon. Lana Morris
a ©Mutiny (76) D.1163
Mark Stevens. Angela Lansbury. P. Knowles
ta ©Royal Journey (SO) Doe. 11 64
Uuetn Elizabeth. Duke ot Edinburgh
m 0©Afriean Queen, The (104). . .0.1155
Humphrey Boeart. K. Hepburn. R. Morley
astronge World (80) A0.1165
Angelica Hauff. Alexander Carlos, C. Brown
e Captive City, The (91) 0.1166
John Forsythe. Joan Camden. H. J. Kennedy
a Without Warning (75) 0.1168
Adam Williams. Mee Randall, Edward Blnns
lis Red Plonet Mars (87) 0.1169
reter Graves. Andrea King, Oley Lindgren
a Fighter, The (78) 0.1167
Richard Conte. Vanessa Brown, Lee J. Cobb
a©! ales of Hoffmann (111).
Mflira Shearer. Robert Helpmann
.M.1170
j Confidence Girl (81) 0.1173
Tom Conway. Hillary Brooke, AUnc Towne
IH Outcost of the Islands (92) . . . . . 1172
l{.-ilt»h Richardson. Trevor Howard. W. Miller
a Actors and Sin (85) CD . 1 1 S8
Edward G. Robinson. Marsha Hunt. E. Albert
!30| High Noon (85) SW.1159
(lary CiM)per. Grace Kelly. Lloyd BrldKes
g] ©Island of Desire (94) D.1160
l.lnda Darnell. Tab Hunter, Donald Gray
ig Park Row (83) 0.1177
Getie Evans. Mary Welch. Herbert Heyes
81 Cry, the Beloved Country (96).. 0.1171
Canada Lee. Sidney I'oUler. Charles Carson
1^ Untamed Women (70) F.I 178
Mlkel Conrad. llDris Merrick, Mark Lowell
Si Ring, The (79) D.1179
Gerald Muhr, Rita Moreno, Lalos Bios
go] Thief, The (85) D. .1184
liny Mlllanil. IIIIu Gum. .Martin Giiliel
al Limelight (143) CD .1183
Charlie Chaplin. Claire Hloom. Nigel Bruce
Outpost In Moloyo ( . . ) D .
. Claiidrilc Colbert, Jack Hawkins
©Monsoon ( . . ) D .
Ursula ThelHs. George Nader, Diana Douglas
Gloss Woll, The (. .) D. .
Vlttorlo Ga.ssman, Gloria Orahame
©Babos In Bogdod (. .) C. .
Paillette (;iHl(liiril. Cymy Ruse .1. Belcs
Kansas City Confidential
Lee.
(. .). .0. .
John I'nyne, Colccn Gray, Donna Reed
UNIVERSAL-INT L
Bright Victory (97) O..208
Arthur Kennedy. Peggy Dow. Nana Bryant
©Flame of Aroby (77) 0. .207
Maureen O'Hara. Jerf Chandler, Lon Chancy
©Cimarron Kid, The (84) W..213
Audie Murphy. Beverly Tyler. Tvette Dugay
Finders Keepers (75) C..211
Tom Ewell. Julia Adams, Evelyn Vardcn
©Bend of the River (91) SW..212
James Stewart. Arthur Kennedy, Julia Adams
Meet Danny Wilson (88) W..205
Frank Sinatra. Shelley Winters. Alei NIcol
Here Come the Nelsons (73). . .C. .210
Ozzie Nelson. Harriet Nelson and family
©Steel Town (84) D. .215
Ann Sheridan. John l.und. Howard Duff
©Treasure of Lost Canyon, The
(81) 0. .209
William Powell, Julia Adams, C. Drake
Flesh and Fury (82) 0..214
Tony Curtis, Jan Sterling, Mona Freeman
Mo and Pa Kettle at the Fair
(78) C..216
Marjorie Main. Percy Kilbride. James Best
©Battle at Apache Pass, The
(85) SW..217
John Lund. Jeff Chandler. Beverly Tyler
Man in the White Suit, The (85) C. .282
Alex Guinness, Joan Greenwood
Red Boll Express (84) D..218
Jeff Chandler. Alex Nlcol. C. Drake
©Bronco Buster (81) ....D..219
John Lund. Scott Brady. Joyce Holden
No Room for the Groom (82). . .C. .220
Tony Curtis, Piper Laurie, Spring Bylngtuo
©Ivory Hunter (98) D . . 221
Anthony Steel. Dinah Sheridan, M. Edwards
©Scarlet Angel (80) D
. . 222
Yvonne DeCarlo, Rock Hudson. Richard Denning
Just Across the Street (79). . . .C. .223
Ann Sheridan. Jolui lajnd. Robert Keith
Island Rescue (87) CD. .283
David Niven, Glynis Johns. G. Coulourls
©Has Anybody Seen My Gal
(89) C. .226
Charles Cobiirn. Piper Laurie. GIgl Perreau
Francis Goes to West Point (81). C. .224
Donald O'Connor. I.orl Nelson
Solly and Saint Anne (90) . . . .CO . .225
Ann Blyth. Edmund Guenn. John Mclntlre
©Duel at Silver Creek, The (76) SW. .228
Audie Murpliy. Faith Domergue, S. McNally
Lost in Alaska (76) C. .229
Bud Ahlwlt. Lull Coslello. Mltzl Green
©World in His Arms, The (104). .0. .227
Gregory Peck, Atui BIylb, Anthony Quliui
©Untomed Frontier (75) SW . .230
Joseph Cotlen. Shelley Winters. Scott Brady
©Son of All Bobo (75) F. .231
Tuny Curtis. I'ljier l.aiirle. Susan Cabot
Bonzo Goes to College (81). . . .C. .232
Maureen O'Sulllvan. Edmund Gwerui, G. Perreau
Bock ot the Front (87) C. .233
Turn liweil. Harvey l.emherk. Marl Blancllard
©Yankee Buccaneer (86) AD.. 234
Jeff (Tiandlcr. Sciitl Hniily. Siizan Ball
©Horizons West (80) SW..235
Ruhirt Ryan. .Iiilla Adams. Ruck Hudson
Stranger in Between, The (83).. D.. 284
Dirk liuKardc. Jun Whltely. Elizabeth Sellars
©Raiders, Tha (80) SW. .301
Richard Cuiile. Vlvec.i Lindfors, B. Brittun
Because of You (95) O. .302
Luretta Viiiing. .litl Chandler. Alex Nlcul
It Grows on Trees (84) C. .303
Irene Dunne. Dean Jagger. Joan Evans
Block Castle, The (81) 0. .304
liieliaiil Ciceiie, Hurls Karluff. 8. McNally
©Against All Flogs (..) D..
Kirul Flyiin. Maui ecu (I'llaru
WARNER BROS. 5 Xd
I
I
Ul'lt See You in My Dreams
(110) M..112
Doris Day. Danny Tbomas, Frank Loveioy
S C'Room for One More (95) C.
Car; Grant, Betsy Drake. Iris Mann
d] This Woman
Joan Crawford.
113
Is Dangerous (97). .0. .114
Dennis Morgan. David Brian
j
Retreat, Hell! (95) D..1I5
Frank Lovejey, Anita Louise, B. Carlson
in the Afternoan (85). SW. .116
Ray Mllland. Helena Carter, Hugh Marlowe
j Streetcor Named Desire, A (122). O. .104
Vivien Leigh. Marlon Brando, Kim Hunter
Trees, The (89) D . . 1 17
Kirk Douglas. Patrice Wymote, E»e Miller
I
©Jock and the Beanstalk (78)..C..118
Bud Abbott. Lou Costello. Buddy Baer
!©Lion ond the Horse, The (83). .0. .119
Steve Cochran. Ray Teal. Sherry Jackson
a Mora Maru (98)
D..120
Errol FIjnn. Ruth Roman, Raymond Burr
gD San Francisco Story, The (80). . .D. .121
Joel McCrea, Yvonne DeCarlo, S. Blackmer
a ©About Face (94) M..122
(iordon .MacRea. Eddie Bracken, V. Gibson
B ©Carson City (87) SW..123
R.uidolph Scott. Lucille Norman, B. Massey
HI ©3 for Bedroom C (74) C..124
Gloria Swanson. James Warren. Fred Clark
i
Winning Team, The (98) D. .125
Ronald Reagan. Doris Day. Frank Lovejoy
ig ©She's Working Her Way
Through College (101) M..128
Virginia Mayo. Ronald Ueagan. Gene Nelson
m 0©Story of Will Rogers, The
(109) 0. .129
Will Rogers jr., Jane Wyman, N. Beery jr.
SI ©Where's Chorley? (97) C. . 1 30
Ray Bolger, Allyn McLerle, R. Shackleton
m Big Jim McLoin (90) D. .201
John Wayne, Nancy Olson. Jim Arncss
Pirate, The (104) AD. .202
Burt Lanca.sler. Kva Barlok. Margot Gniilame
^ ©Miracle of Our Lady of Fotimo,
The (102) D. .203
Gilbert Roland. Susan Wbltney. Angela Clark
g| ©Springfield Rifle (93) SW..204
Gary Cooper. Phyllis Thaxter, David Brian
[S Operation Secret (108) D. .205
Cornel Wilde. I'hyllLs Tliaxler. Steve Cochran
m ©Iron Mistress, The (110) D. .206
Alan Ladd. VIrghila Mayo, Alf Klellln
|6l^Sttle~T^wn ( . j
lli'tinis Miugaii, llila Moreno. Philip Carey
till ©Abbott and Costello Meet
Captain KIdd (. .) C. .
Bud Alihutt. lain Costello, diaries Laughton
.
MISCELLANEOUS
REALART
BatHes of Chief Pontloc
(75) D..V
Lex Barker, Helen WestCOtt, Lon Chu
Beia Lugosi Meets o Brooklyn
Gorilla (74) CHj:
Bela Lijgnsi, Imke Mitcbell, Sammy P
Breakdown (76) D. . *
Ann Kkbards. William Blsbop, Sheldon
Cairo Road (85) D. .1)
Laurance Harvey. Eric Portman
Fame and the Devil (80)..D..1
Miscba Auer. Marilyn Bueford, Man^
Geisha Girl (67) D . . 1
Martba Hyer, Bill Aodrewa
House of Darkness (63). . . .D. .11 M
Laurance Harvey, Susan Shaw
Kid Monk Baroni (80) D.
Bruce Cabot, Mona Knox
©Moytime in Mayfoir (74). D.
Michael Wilding, Anna Neagle
My Death Is a Mockery (67) D. .1:
Donald Huston. Katherlne Byron
Wall of Death (82) D. . 1,
Laurance Harvey, Susan Show, Maxw
REISSUES
ASTOR
Daniel and the Devil (112). D.
Edrtard Arnuld. James Craig
Guest in the House (121).. D.. '.'i
Anne B;t-\ter, Italph Bellamy
Mad Lover, The (86) D. . Ij
Paul .\ndor. Claiidle Drake
Naughty Widow, The (100) D.
Jane Russell. Louis Uayward
COLUMBIA
Ladies of the Chorus (61)..C..I
Marilyn Munroe, Adele Jergens
Mine With the Iron Door, Th«
(66) D..$
Kjchard Arlcn, C. Parker, Henry D. Wi
LIPPERT
Captain Kidd (..) D..1:
Itiuidolph Seott. Charles Laiighlon
Great White Hunter (..).. D..1:
Gregory Peck. Joan Bennett, Robert P
PARAMOUNT
Cleopatra ( . . ) D
Claudette Colhert, Henry WllcoioD
.
RKO RADIO
Annie Ookley (91)
R..]
Barbara StaJi«yelt. I'reston Foster. U.
Alleghony Uprising (61)....D..9
John \Va>i]e. Claire Trevor. Ceorge
King Kong (100) D..J
Fay Wraj. Briiee C.'ibot. K. Armsl
Leopard Man (66) D..J
Dennis (I'Keefe. Marco
Look Who's Laughing (79)..C..i
Fibber McOee and Molly, Lucille B(l
Too Many Girls (85) M.
Lucille Ball. Desi Arnaz. Ann Miller
REALART
©Canyon Possage (92) W.
Iiaua .\iidre\^s. Susan lluyaard. B. I> eryf
Code ot the Streets (69)...D..J»
LilUe iuu>;h lliljs. II. Carey. F. Thumi
llichard lux. laui Chaliey. Wendy BarrI
Cuban Pete (61) C.V!
Uesl Arnez. Ethel SmItb
©Frontier Gal (84) W..
Yvunne HeCarlo, Itod Cameron. Andy ll
Inside Job (65) C.ll"
Alan Curtis, .\iiii Kutherford, Pra'
Lucy Goes Wild (90) C^
Lucille Ball. Ceorge Brent
Mug Town (60) C
Head Kiid Kills. Ultle Touiih tiuys
Summer Storm (92) D.
Linda liarnell. Ceuine Sanders
Swindlers, The (76) '*''!'
Han lliiryea, VAla Kaines. William B

,
J9>/a)
'
I
6-14-52
•y»|«CVf, lltl»" W7 swn-l'wMT, ii. wiuw. « *««»•«, nunnin^ Tifn« rodOwt Ilfl«. finf dot* la HfltlofMl
,, wcond tti« daphv
ti
I
JUJlTiJ
liliTlilT
mil)
ML
Ml
lira
IShM
Columbia
510
621
9-13
10-18
r,.. M.t>» Snille (10) 4-24-52 + 6- 7
m> iBkt Ubert (9) 6-12-52 ± 7-26
IJ
,0 Tillt Rcl. Oiitc Rating Ril Se.i (7) 4-10-52 ±
IMefl Go. (8) 5- 8-52 ±
1 ClusefS (8) 6-12-52 +
owiUin Eirt (7i/2> 7-10-52 ±
Fl^ Pond (8) 8- 14-52
1952-53 SEASON
and tile Grapet
9- 4-52
iwimi (8).... 10- 2-52
I fcidgc Troubles (7) . 11- 6-52
Cuckoo I.Q. (7)... 11-27-52
COMEDY FAVORITES
(Reissues)
m Won't
Squawk?
4-12
5- 3
5-31
6-21
7-26
(16) 4-17-52 5-31
Bored (16) . 6-26-52 + 7-19
1952-53 SEASON
In"! Imi Cuckoo? (19) 9-18-52 ± 10-18
My Berth Marks
(IBki) 10-23-52
JOLLY FROLICS
(Technicolor Cartoons)
il» Tool loot (8) . 3-27-52 (+ 4-12
lldt the Kid (7) . . . . 6-26-52 H 5-31
1952-53 SEASON
:• Hothead (7) 9-25-52 + 10-18
ladtUnt (..) U-27-52
MR. MAGOO
(Technicolor)
Ott Snalcher (7) . . 5-29-52 + 6-28
II ntf Blue Blues (7) 8-28-52 H 9-13
1952-53 SEASON
Foolsy (7) 10-23-52 ff 10-25
SCREEN SNAPSHOTS
eel Mr Rhythm, Frankie
iJint (10) 3-20-52 -f 5-10
i7|ollyi>

. (10)
.
.
.
,
«
i
SH ORTS CHART
7309 Dick Jurgens and Orch !
(15) 7-30-52 + 8-30
!
7310 Bill] May anil His Orch.
(15) 8-20-52 + 9-20
7311 Jimmy Dorsey Varieties
(15) 9-25-52 -f 10-18
TWO-REEL SPECIALS
7202 Kniohls o( the Hiuhway
(17) 6-18-52 ++8-2
LANTZ CARTUNES
(Technicolor Reissues)
7326 Crow Crazy (7) 3- 3-52 ± 4-26
7327 Rccldcss Oriier (7) 3-31-52 6-28
7328 Poet and Peasant (7) . . . 4-28-52 + 6-21
7329 Mousie Come Home (7). 5-26-52 -f 8- 2
7330 Fairweatner Fiends (7). 6-23-52+ 8-23
7331 Aiiple Andy (7) 7-21-52
7332 Waclcy Weed (7) 8-18-52
Moments (7) . . . 9-15-52
VARIETY VIEWS
7333 Musical
7344 Rhythm
7345 Army's
on the
Finest. The
Reef (9)
(9)..
4-14-52
6-16-52 + 4-19
7346 Future Generals (9) . . . 8- 4-52 -f 8-30
7347Villaae Metropolis (9).. 9- 8-52 -f 9-13
7348 Man in the Peace Tower
(9) 10-13-52
WOODY WOODPECKER CARTUNES
7353 Staoe Hoax
(Technicolor)
4-21-52 (7) + 4-19
(7)
7354 Wooiliiecker in the Rough
8-14-52 + 6-28
7355 Scalp Treatment (7) . . 9- 8-52 -f 9-20
.
7356 Th» nreat Who-Dood-lt
(7) 10-20-52 + 10-18
Warner Bros.
. No. Title Rel. Date Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8307 Brave Little Bat (7) .. 3-15-52
8308 Snow Time for Comedy
(7)
8309 Hush My Mouse (7).
8310 Baby Bottleneck (7) .
8311 The Bug Parade (7).
8312 Merrie Old Soul (7).
8313 Fresh Airdale (7)
4-12-52
5- 3-52
6-14-52
7-12-52
8- 2-52
8-30-52
1952-53 SEASON
9301 A Feud There Was (7).. 9-13-52
9302 Daffy Doodles (7) 10-11-52
9303 A Day at the Zoo (7).. 11- 8-52
9304 Early Worm Gets the
Bird (7) 11-29-52
BUGS BUNNY SPECIALS
(Technicolor)
B727 14 Carrot Rabbit (7) . . 3-15-52 +
8728 Water, Water Every Hare
(7) 4-19-52
8729 The
+
Hasty Hare (7) 6- 7-52 ±
8730 Oily Hare (7) 7-26-52 ±
1952-53 SEASON
9723 Rabbit Seasoning (7)... 9-20-52
CLASSICS OF THE SCREEN
9101 Monsters of the Deep
(20) 9-27-52
9724 Rabbit's Kin (7) 11-15-52
9102 Oklahoma Outlaws (..) .11-22-52
FEATURETTES
8104 Quo to Gun (20) 3-22-52
8105 The Mankillers (16) 5-17-52
8106 Trial by Trigger (20).. 7- 8-52
JOE McDOAKES COMEDIES
8404 So You Want to Enjoy
Life (10) 3-29-52 ±
8405 So You Want to Go to a
Convention (10) .... 6-
8406 So You Never Tell a Lie
8-
1952-53 SEASON
8405 So You Want to Go to a
Dentist (10) 9-20-52
9402 So You Want to Wear
the Pants (10) 11- 8-52
MELODY MASTERS BAND
(Reissues)
8804 Harry Owens' Royal
Hawaiians (10) .... 4-12-52
U.S. Navy Band (10) . . . 6-21-52
8805
8806 The Serenaders (10)... 8-16-52
1952-53 SEASON
9801 Freddie Fishe/ and Band
(10) lO-U-52
9802 Junior Jive Bombers
(10) 11-15-52
MERRIE MELODIES
(Technicolor)
8711 Thumb Fun (7) 3- 1-52
6-21
6-28
8-30
8-23
+ 7-26
6-28
7-52 ±8-2
2-52
8712 Little Beau Pepe (7)... 3-29-52
8713 Kiddin' the Kitten
+ 8- 2
(7). 4- •
5-52 -f 6-28
8714 Little Red Rodent Hood
(7)
5- 3-52 + 7-26
8715 Sock-a- Doodle- Do (7).. 510-52
8716 Beep Beep (7)
5-24-52
8716 Ain't She Tweet (7) .
6-21-52 + 8-30
6-28-52 H 8-23
8-23
B718The Turn-Tale Wolf (7)
8719 Cracked Quack (7). , 7- S-52
87?n Honiiy-Go. Lucky (7). . 8-
+
9-52
8721 GoingI Going! Gosh! (7) 8-23-52 -t- 10
B722 Bird In a Guilty Cage (7) 8-30-52 -I- 10
195253 SEASON
9701 Mouscwarming (7) 9- 6.52 -jn
9702 The Egg-cited Rooster
„,„, 17) 10- 4-52
9703 Tree for Two (7) 10-18-52
9704 The Super Snooper (7).. 11- 1-52
9705 Terrier-Stricken (7) 11-29-52
SPORTS PARADE
(Technicolor)
8504 Dutch Treat in Sports (9) 2- 2-52 +
8505 Emperor's Horses (10).. 3- 1-52 ++
8506 Glamoui- in Tennis (10) 4- 5-52
8507 Switzerland Sportland
(10) 5-10-52 -f
8508 Centennial Sports (10).. 6-28-52
8509 Snow Frolics (10) 7-26-52 +
8510 Just for Sport (10).... 8-23-52 +
1952. 53 SEASON
9501 They Fly Through the Air
(10) 10- 4-52
9502 Unfamiliar Sports (10).. 11- 1-52
TECHNICOLOR SPECIALS
8005 Land of Everyday Miracles
. . 4-26-52 ff
(16) 3- 8-52 ff
8006 The Seeing Eye (20) .
8007 No Pets Allowed (18) . . 5-31-52 +
S008 Open Up That Golden
Gate (20) 7-19-52 +
1952-53 SEASON
9001 Killers of the Swamp
(17) 9- 6-52 +
9002 Man Without a Country
(21) 10-25-52
VITAPHONE NOVELTIES
8604 Songs of All Nations (10) 2-16-52
8605 Animals Have All the Fun
(10) 4-19-52 +
8606 Orange Blossoms for Violet
(10) 5-24-52 +
8607 Daredevil Days (10) 8- 9-52 +
1952-53 SEASON
9601 Ain't Rio Grande (9).. 9-13-52 -f
9602 1 Saw It Happen (10) . .10-18-52
9603 Hunting the Devil Cat
(HI) 10-18-52
MISCELLANEOUS
4-26
5-17
7-26
8-23
10- 4
5-17
6-21
8- 2
8-23
11- 1
6-21
8-30
8-23
11- 1
Prod. No. Title Rel. Date Rating Rev'd
RWied Artists
LITTLE RASCALS
(Reissues)
5263 Fish Hooky (20) 2- 3-52
5232 Came the Brawn 2- 3-52
(11) . .
5264 Sprucin' Up (20) 2-17-52
5233 Feed 'Em and Weep (11) 2-17-52
Lippert
(AnscD Color)
5115 Return of Gilbert and
Sullivan (35) 5-16-52
Republic
SERIALS
5184 Nyoka and the Tipernien
(reissue) 15 Chapters 4- 8-52
THIS WORLD OF OURS
(Trucolor)
5089 Puerto Rico (9) 2-15-52
5090 Chile (9) 3- 1-52
5185 Israel (10) 4-15-52
5186 India (9) 7- 1-52
5187 The Philippines (9) 8-25-52
Independents
Out of True (38) British Inf. Svc tf
Scotland Yard (20) British Inf. Svc... +
West of England (10) British Inf. Svc. -f
Triptych (14) Lux Films -H-
David (40) Mayer-Kingslcy •+-
Uncommon Clay (20) Thomas Craven., -j-
FDR— Hyde Park (16) Pictorial
Films +
Little League Baseball (20) Emerson
Yorke Atoms at Work (10) British Inf. Svc... +
The Riddle of Japan (21)
British Inf. Svc -t-
Fantasy on London Life (9) Fine
Inf. Svc H-
Future of Scotland, The (21) British
Inf. Svc
City That Lives (17) Hoffberg
Rescue in the Alps (17) HoMberg....
-f
±
Spook Sport (7) Ted Ncmeth Studios., -f
United for Defense (10) United Defense
Fund +
Challenge in Nigeria (20) British Inf.
Svc
-I-
Turkey— Key to the Middle East (20)
British Inf. Svc
The British—Are They Artistic?
ff
(21) British Inf. Svc ff rr
Bridge of Time (15) British Int. Svc...
El Dorado (33) British Inf. Svc
The King's Music (20) British Inf. Svc.
i
The People's Land (11) British Int. Svc. +
Miracle on Skis (16) Rroal Picts ff
Charm of Life (15) Pictura Films +
The Stranger Left No Card
(22) Meteor -f
3-22
3-22
3-22
3-22
3-22
3-22
5-10
5-17
5- 7
6- 7
Arts
tt
City That Lives (15) Hoffbero +
Student in Paris, A (17) Noel
Meadow
6-21
-f-
Skctches of Scotland (9) Fine Arts... f+ 6-28
To the Rescue! (8) National Film Board -f 7- 5
Garibbean (25) British Inf. Svc -H- 7- 5
White Continent, The (10) British Inf.
Svc
H 7- 5
Antarctic Whale Hunt (19) British
7-12
7-12
7-12
7-12
7-12
7-19
7-26
7-26
8- 9
8- 9
8- 9
8- 9
8- 9
8-30
10-18
11- 1
SHORTS REVIEWS
Cctught on the Bounce
(All-Star Comedies)
Columbia IS'/z Mins.
Good. Typical slapstick comedy
featuring Joe Besser. When he and
his wife pack to visit Aunt Tildy,
their son sets off firecrackers in
the trunk and then gets locked in.
They run into their aunt on the
train and inadvertently eat cheviring
tobacco instead of her chocolates.
A bank bandit boards the train and
is caught by Joe, winning him a
reward of $5,000 and getting him
out of a financial hole.
Chimp- Antics
(Animal Cavalcade)
Columbia lO'/a Mins.
Good. Ira and Buddy Watkins are
shown putting their chimpanzees
through a number of tricks such as
acrobatics and riding a motorcycle.
Morey Amsterdam is commentator
and wise-cracks throughout. This is
the first short in the new Animal
Cavalcade series, and if the ones to
come cue as good, audiences will
be satisfied.
Flying Skates
Columbia (World ol Sports) 9V2 Mins.
Good. Fancy trick and comedy
skating scenes at a New York Catskill
winter resort should prove of
great interest to lovers of the sport.
Everett McGowan, speed champion,
delivers an instructive lecture; Jo
Ann, his daughter, is a delight to
watch in a ballet; (3eorge Von Birgelen
does his stilt skating specialty
and excellent comedy is provided
by Meryl Baxter and Neil Rose in
an act marked by perfect rhythm
as well as ludicrous poses.
Hollywood Night at 21 Qub
Columbia (Screen Snapshots) 3 Mins.
Good. Jean Hersholt celebrates his
15th anniversary with the "Dr. Christian"
radio show at New York's 21
club. Many celebrities help him cut
the cake and wish him well. Among
them are Donald O'Connor, Martha
Raye, Sonja Henie, James Melton,
Gary Moore, Sir Cedric Hardwicke,
Frank Farrell, Rosemary De Camp,
Roddy MacDowell, Don Ameche, Robert
Sterling, Conrad Nagel and Anne
Jeffreys.
Flying Pin-Wheels
RKO (Screenliners) 8 Mins.
Good. This will give the public a
pilot's-eye view of what the sensation
of flight in a helicopter is like.
One of the most remarkable machines
operated by the marine corps,
the helicopter is able to land in
remote spots to evacuate wounded
troops. The machines .are shown going
up, down, forward or backward
and full-fledged aviators must take
a new course in flying v/hat the
navy calls "The Wonderful Whirlybird."
Don Cornell Sings
(Musical Featurette)
Univ.-Int'l
15 Mins.
Good. A snappy film featuring Don
Cornell as vocalist and emcee, June
Christy, vocalist; the Skylarks and
the Nita Bieber dancers. Cornell
sings "Be Fair," "Oh Marie" and
"Temptation," and Miss Christy sings
"Some Folks Do." The Skylarfc
der "St. Louis Blues." The dc
to the strains of "Cubano" is
cially good.
Horsemen of the Pampejj
(The Earth and Its Peopleilj
Univ.-Int'l 21
Good. An interesting insighii
the life of Argentine puesfos,
perform about the same as Am<
cowboys. The son helps his
round up cattle, break in v/ild 1
•
and repair fences stretching for i
across the level grasslands, i^ncj
time out for school. Railroacb
works are shown which joisjj
pampa with cities where Arg

Opinions on Lurrenr Kroducnons; txploitips L
ff\\\\t\r \^l\t\\\^\
'
New
(POR STORY SYNOPSIS ON lACN fICTURI. SII
RIVIRSI SIDIi
i
1 V,'ir Ir.-,.
moppet with a fog-horn voic'
acting honors Producer Star
with a careful oyo toward aulnenlic atmoaphere or
taste so as to make it acccp>table at the same tin.
sophisticates and tho family trode Directed by Robert F ..•.-.i.h.
Richard Widmark, Joanne Dm, Audrey Toller, George
Winslow, Joan Banks. Regis Toomey. Ludwig Donath.
l«
Face to Face F ^"°;!:r*
RKO ( ) 92 Minutes Rel. Nov. 14, '52
Following the general pattern of "Quartet," "Encore' and
"O. Henry's Full House," this Huntington Hartford production
is a duo-drama made up of two unrelated stories with
different casts and directors. RKO is permitting exhibitors to
play the picture as a whole or as two separate short films.
The first, Joseph Conrad's "The Secret Sharer," stars James
Mason and has better name value, although it is essentially
a grim tale of an escaped murderer and a sea captain
making his first voyage. The second is Stephen Crane's
"The Bride Comes to Yellow Sky," an entertaining western
yarn dealing with a peaceful town and its one unregenerate
character, a drunken old bad man who goes on an occasional
rampage. Minor Watson is a delight as the grizzled gunman
and Robert Preston and Marjorie Steele capably play the
sheriff and his timid young bride. Directed by John Brahm
and Brelaigne Windust.
James Mason, Robert Preston, Gene Lockhart, Marjorie Steele,
Minor Watson, Michael Pate, Olive Carey, Albert Sharpe.
Outpost in Malaya
United Artists (1188) 88 Minutes BeL Nor. 'S2
A domestic drama with the Malayan war ar, r
this has an exploitable title and theme for th>
and Claudette Colbert's marquee draw lor Ic:
ences. The combination should result in good. z-
tional, grosses generally. Produced by John Z
J
Arthur Rank (it was called "Planter's Wile" in ; .

—
FEATURE REVIEWS Story bynopsis; Adiines tor iNewspaper ana urograms
. . Sizzling
. . Malaya,
. . The
. . The
. . The
THE STORY:
"My Pal Gus" (20th-Fox)
Richard Widmark, a high-pressure businessman divorced
from Audrey Totter, has custody of their young son, George
Winslow. Widmark enrolls him in a private school and is
smitten with Joanne Dru, one of the teachers, who forces
Widmark—much against his will—to make a regular business
out of "understanding" his son. However, Audrey comes
back, spoils a birthday party for the boy, and informs Widmark
that their Mexican divorce didn't take. He fights her
in court; Audrey charges him with "adulterous" conduct,
naming Joanne as co-respondent. The publicity forces the
school to close. Joanne is cleared, but Audrey obtains
custody of George when Widmark wins his divorce. To get
the boy back, Widmark gives Audrey everything he owns—
then pains a fresh start with Joanne and George at his side.
CATCHLINES:
Introducing Gus ... A Diminutive Dynamo .
Hair-Raising Antics Torment His Teachers . . .
His Father . . . And Will Hove You in Stitches
Year's Funniest Comedy.
Flabbergast
... In the
8-52
THE STORY: "April in Paris" (WB)
Doris Day, a Broadway chorus cutie, finds herself delegated
to represent the American theatre at an international art
festival in Paris. It's the result of an inspired blunder by
Ray Bolger, a state department underling, who had confused
Doris with Ethel Barrymore. Bound for Europe, Doris meets
Claude Dauphin, a French entertainment idol who, after
being stranded in the U.S., is working his way back home
as a waiter. En route, Doris and Ray fall in love, although
he is engaged to the daughter of his boss. Doris and Ray
quarrel when he refuses to tell the other girl, and Doris
teams with Dauphin in a mad whirl of Paris night life which
is intended to make Bolger jealous. The scheme works, Ray
makes a clean breast to his one-time fiancee and her father,
his own.
and claims Doris for
CATCHLINES:
. It's Breezy . . . It's as Lilting as Paris in the
.
It's Gay . .
Spring . . . With the Incomparable Doris Day . . . The
Rollicking Ray Bolger Flaming Beauties of Color
by Technicolor.
THE STORY:
'"Outpost in Malaya" (UA)
In trouble-ridden Malaya, the marriage of Jack Hawkins, a
rubber planter, and his wife, Claudette Colbert, has survived
many disasters, including years in a Japanese internment
camp, but is now near the breaking point. Realizing that
they are under threat of bandit attacks, Hawkins decides
to send his wife and their young son, Peter Asher, back
to England but Claudette secretly decides not to return to
him. Before Claudette is able to leave, bandits attack the
rubber plantation and the planters are forced to barricade
themselves in a bungalow during a night of terror and
shooting. The Jungle Force comes to their aid and, after the
ordeal they have gone through, Claudette realizes that her
love for Hawkins is still strong. She sends the boy to England
on his own and slays by her husband's side.
CATCHLINES:
Claudette Colbert in Her Most Thrilling Role—the Woman
Who Fought to Save Her Husband's Love Center
.
of the Rubber Industry—Where Guns Roar and Passion
Seethes . . . The True Story of Trouble-Ridden Mala>u . . .
A Night of Terror Ends in a New Life.
THE STORY:
"Blue Canadian Rockies"
(Co!)
Don Beddoe, a wealthy Montana ranch owner, sends his
foreman. Gene Autry, to his Canadian timber holdings on a
twofold assignment: To dissuade Beddoe's strong-willed
daughter from opening a dude lodge, which would prevent
the cutting of timber, and to talk her out of marrying Ross
Ford, who Beddoe believes is an opportunist. The situation
is further complicated by the murder of a Canadian Mountie
who has been sent to investigate a series of mysterious
shootings. Autry fails to oust Ford from Gail's favor and,
working against time, discovers that the real trouble-maker
is Tom London, an aging caretaker, once Beddoe's partner
and now psychopathically resentful at his failure. Armed
with this knowledge. Gene captures London, brings peace to
the timberland and convinces Beddoe that Ford is worthy
of marriage to Gail.
CATCHLINES:
Gene Autry Rides a Thrill-Packed Mountain Trail . . . And
Uses Six-Gun Law to Trap a Murderous Maniac ... In an
Exciting Story of the North Country . With Action.
-:8-52r
THE STORY: "Face to Face" (RKO)
"The Secret Sharer" is about James Mason, a sea captain
making his first voyage, who discovers a man (Michael Pate)
clinging to the rope ladder. Pate tells Mason he is the male
of a ship dimly seen in the distance and that he killed a
crazed sailor. After Mason hides Pate, Gene Lockhart,
puritanical skipper of the distant ship, arrives but is not
told the man is aboard. Later, Mason lets Pate jump into
the sea and maneuvers his ship off some perilous reefs.
"The Bride Comes to Yellow Sky" tells how Minor V.'atson,
a grizzled old badman, gets drunk and terrorizes a lawabiding
western town while the sheriff (Robert Preston) is
away with his bride. When Preston returns, Watson lets
himself be led back into jail.
CATCHLINES:
Two Great Stories by Joseph Conrad and Stephen Crane
Two Great Stars, James Mason and Robert Preston . . . Two
Famous Authors, Joseph Conrad and Stephen Crane, Face
to Face in a Remarkable Duo-Drama ... A Thrilling Sea
Story and a Whimsical Tate of the Old West . . . Conrad's
Great Sea Drama and Crane's Human Western Tale.
THE STORY: "South Pacific Trail" (Rep)
Rex Allen and his buddy Slim Pickens are fired by Nestor
Paiva, Arizona rancher, at the instigation of Paiva's foreman,
Roy Barcroft. The latter has completed plans for a daring
robbery of $1,000,000 in gold, which he knows will be aboard
a de luxe passenger train. The plan involves switching the
train into an abandoned tunnel, then sealing it up with
dyamite, following which Barcroft will return at his leisure
to dig out the treasure. Thought to be on the train when it
disappears, Paiva is believed dead, and a fortune-hunter
with Barcroft's help—makes a play for Estelita, Paiva's granddaughter
and heiress to his fortune. However, Paiva teams
up in disguise with Rex, the missing train is located and
Barcroft and his gang are wiped out.
CATCHLINES:
. . It's Laden With Hair-Raising Adventure.
There's Action and Excitement on the Range ... As Rex
Allen Roars Into Action ... To Foil the Most Daring Robbery
of All Time .
THE STORY: "Beauty and the Devil" (Davis)
In the early 19th Century, Henri Faust (Michel Simon), an
aged university professor, is visited by Mephisto, who promises
him eternal youth in exchange for his soul. A bargain
is struck without the pact being signed and Simon is transformed
into a penniless, handsome youth (Gerard Philipe),
who travels with a circus and falls in love with a gypsy
girl. When the police discover that the old Faust is missing,
Philipe is arrested but Mephisto assumes the old man's
guise and saves him. Then Mephisto shows Philipe how to
make gold out of sand but, wfien he is shown his future
in a mirror, he realizes he has no happiness. Philipe refuses
to accept his destiny and Mephisto is destroyed by the
panic-stricken crowd while the young Faust slarts a new
life with the gypsy girl.
CATCHLINES:
Rene Clair's First Film in Five Years . famous Tale
of FausI and the Devil—With a New Twist . Age-old
Parable on the Eternal Conflict Between Good and Evil . . .
Michel Simon, Famou.-! French Star, With Gerard Philipe,
mdsome Young Player.
^1
- 9
9l
THE STORY: "Savage Triangle" (Burstyn)
Madeleine Robinson, a Marseilles prostitute, makes her
yearly visit to her 11-year-old son, Pierre Michel Beck, who
is being raised in the mountains by an elderly shepherd.
The woman is persuaded by her adoring son to take him
back to live with her in the teeming seaport town where
she plies her trade. The boy is happy with his mother and
fascinated by the ships on the waterfront until she falls in
love with Frank Villard, a handsome wastrel. When she
discusses with Villard a plan to send the boy away to
school, Pierre tries to drown himself but is rescued by a
captain, who lets him help out on board while the ship is
in port. Villard makes the mother unhappy because of his
affairs with other women and the boy steals a revolver and
tries to kill him. The mother remains in Marseilles, without
Villard, while the boy is happy when asked to join the
freighter's crew.
CATCHLINES:
The Outstanding French Film of the Year . . . Madeleine
Robinson's Touching Portrayal Won Her the French Equivalent
of an "Oscar" ... A Film of Startling Candor.

: —35c:
I
1
Box
'
^ton
; ro.cctionist.
[
l»,
: '..000 I
snt
ffi!
,XB: jjc h"" ""•- -•" •..»>•. ^w.^ xiiu i-upy. i oui iDivriioni lor pric« ol lOra*.
.OlING DATE: Monday noon prscoding publication data. S«nd copy and anawan lo
t
^
MU
Numbers lo BOXOFFICE. 82S Von Brunt Blvd.. Kan»a« City 24. Mo. •
mum
HELP WANTED
for Uxibliinit drhr In. jmr aroiiml
0iUry |5U prr urrk plun rommlMluii.
ipporlunll) for nimblr vorkrr Uoxiirflrr.
I fial thrairr mi Ml fttrr. (iiiriirtU^icil ii|>flrtllni;.
Uoxofflw. 4938,
i.t York licra^r. An>»htre.
Wiillnlmrr. I'M* Ft. (Jrwn PI..
-;>;t txploitation, roan nr woman. With
'.. Itumllf roaiMiD^^ plrliirM, All
M.liln Kiir\. Box 445. (Vinralla. III.
,..((lc».
.[^rf^lsor f(ir (iriw-ln ihratres In
Mm! I)P sdIut. i-x|PiTlenco(l In
mid rumplrtc drl^r-ln optTJ-
41t:iti
It: Kxprr.rnrnl th4lrr manager for iltuataXtm
inrt of sI.iIch Ilfply. jtlrlnK
i
.itta *r»l rtfiTi-nfis Hii\i>fiUT, 4!i:t,%
POSITIONS WANTED
i.itti
trjlii
4
mirrii'il
in yejr>
lor .i^t;uit
.uxl
f^terifricf
mati.;Kt>r.
havf tun chllilrrri.
n-. pri)jectlonl5t
Age 31
Ciiii iiti
!•>. [Hit ilrlnk. Bnxnfflw. 40:t4.
eU-cirlcUn. rppairmaii.
rr Anywhere, pi'rmuiiciit 20 years
41*32
i^iii yrurs rxpfrlt'nre. Married and
\\i\t had both house and drlve-ln
Want to work In Klorhl.i. Boxoff.a-,
USINESS STIMULATORS
'
M •lilt mure acliun, $d.5U iuuuaaii
^Aiddy shows. I>arge tarlety, latest news
xl It loos. Comics Premium Co., 4128, (iri-t>r.
I L N. V. C. Publications for premium*
f-ly) iloce 193[t.
Nnfdit-cut cards. 75 or HKi numbers, $3 50
JUfrealum Products. :iVJ W 41lh St . New
t i X. Y.
Mllttmdancc vlth real Hawaiian orchids
)i each. Write h'loners of Hauaii. 67)
>llr Pirk Place. Los Aneeles 5. Calif.
mlns for flr-nte'^t Show on Earth. Sno\'
Uamnle lullnoiK MH Wnltnn. .Mhint.i. Ca
!P
POPCORN MACHINES
In machtnes, every possible m;ike, at a
lloof tlielr orlRlnal cost. Kettles for all
« kppers. Cand.vcorn Eiiulpmeni. 120 S
nij Chlcaio 6. III.
EQUIPMENT WANTED
: it late OB Simplex head RS complete.
Plots. Illerks. .\rk.
luy 16mm carbon arc projectors. Cliarlle
ili^r Marx Brus. films. 16 or SSmni. Jos.
Biila-Cymiyd. Fa.
n'Z-W THEATRE EQUIPMENT
new. Take time payino. Complete diial
W 1 MHind from $1,595. In-car speakers
i.9 xi.t «/jiinclion box. .Ualhcble on time.
MTUlpmrnl li-t. Dept. C. S.O S. CIntma
irp.. 1502 « 52nd St.. .New Vork 19.
.^- macniiies. luif price. V\iener. Hainliei
in ino-Cone. I'eanut Ro.isters. Bun Warmers
Supply. Uij M.ilion St . .Miants. (la
NEHAL EQUIPMENT—NEW
!«r«en sale »lillc these oierstocked
«»i irand nei\ screens lust. Three 9x12' al
I;
lO'xH'5" at $48: one 12'9"xI6-
U'.T'x!!)' ut $90: one 17'x2:!' .it
•0. Ill »hlle. piTfurated. .Mso one 8'3"xlr
«r Jipeiforaled. $35. Bluck flumiproofcd
Bi^ maskin;; cloth :iC" nide at fi9c. Dept
Onema Supply Corp., 602 W. 52nd
Vork 19,
' oui Masonite marquee letters save over
8"— 50c: 10"—fiOc; 12"— 85c:
25: 16"— $1.50: any color. Kits W.ierr.
Bevelllc slens. Iiept. C. SOS.
Supply Corp . 602 W. 52nd St., New
likl hot cakes! Rectifier hulbs. 15 amp.,
lereoptlcans. 500W. $24 95: I'levrs pistol
-15: Grisunid 35mm splicers. $23.95:
rewinds. $9.95 set. Dept. C. S.O.S.
'iPPly Corp., 602 W. 52nd St., Nc»
: molalors: Boost your Ice creum sales
se complete merchandisers
• .•^cU-servlce
» iples Excellent condition. $201 Viking
eo'Macldnes. Inc..
* Its 6. Calif.
2025 West Pico Blvd.,
xncE November 15, 1952
GENERAL EQUIPMENT—USED
Pay IMI, att mort at Star! Matnarc Itaphousri,
rebuilt. S500 p«lr. pair Rlmi'irv i.i.i. i
kliuKatt lamt'hoij.ri. rebuilt, with r,
3-unlt rieciilc ticket machine. ,
Century CC mcch.inl3mi. reliuUi. $-
I'eVry 1200 series pro)ectorv tin.
etc. rebuilt, tl,750 Wlut do )iim i.ri.l niar
Cinema Supply, 441 Weit SOth SI .
.Nru York 10.
Save 50% and moci! Wainrr 10" leitrri plaitic.
60c: aluminum. 75c Seat coieri. flOc lie
built Automaiirkri 3'Unll narhinr. $22.1 2.000'
aluminum reel*. $1 50: oire neided, $1.15 Depl.
C. S U.S. Cinema Supply Corp . 603 tV 52nd St .
.Nci« Yor k 19
Everfrost, Anderson ic Wasner. 3-drtnk dli*
peoser. Chinese nd. nearly new. Llit. $1.8110.
Price. $80« lllllcrejt Theatre. Erie, Pa.
Look, for sale, bargain: 450-ieat theatre, doted.
Will sell all. Full booth niulpment. RCA mund.
Simplex projectors. I'eerle^s lamps, scrrcn. Buffalo
cooling eiiulpmeni. A comiilete theatre. Ready
to more and cet going and at a big faring.
L. D. Bionn, lilts Theatre. BroMnuood, Tex.
600 Kroehler push-back chairs. Excellent condition.
B.iisaln' Chlcni:u I'sed Cliair Mart. 829
8. Stale St . Chicago
5. 1:1
Two Sucer Simrlex projeclors, double sliiilter.
Al condition. Ileaty duty bases. Two Peerless
Mattnarc high intensity lamps. Soundheafia, reels,
etc. $050. FOB Cincinnati 27. Ohio, Phone
liinrahle 07i;.S or Trinity 0792.
220 upholstered Wisconsin clialrs. eood condition.
One comidete new air conditioner, blo^ver
:uid vsasher. 1500 K.M. complete: one Hertner
tr.insierter. 40KW. .Nortlirup Thcitre. Syracuse,
Ka.s.
All eiiuipment in fully equipped closed theatre.
good cundiiion, all goes. Can be inspected,
In
ileal bargain. Alon Boyd. P. 0. Bos 362,
.Shreveporl,
La.
Are you looking fur a real bargain on used
equlpmtMtt? Offering pair of Simplex mechanisms
vtith rear stuitlers, also pedestals and magazines.
All for $250. Boxnffice, 4930.
Ashcraft Cyclex equipment. A fine buy to reidace
your present outmoded low Intejisily lamiw.
I«ami»s \iill produce liRllt etpi.il to I KW ol)eratlon.
Outfit consists of litmp^. motor Renerator and
rheostats. A real harnain. Boxofflce. 4931.
STUDIO AND PRODUCTION
EQUIPMENT
Can you take pictures? Shoot local newsreels,
IV commercials ami make advertising tleups »llh
local merchants. Send for Film Prodiiellon Equipilient
catalo'.:. Iiept. C. S.O.S. Cinema Supply
(»r|i.. 602 \V. 52nd St. New York IIV
BUSINESS OPPORTUNITIES
For rent: Store and private office, heart of
Qilciigo's Fllmrow. Available immediately. Lippert
IMctures. Inc.. 1255 S. \Yabash Ave., Chl-
LMgO 5. Ill
THEATRE TICKETS
Prompt ier.ice. Special printed roll tickets
100. UOU. $26.70: 10,000. 7.80; 2.000, 4.95.
Each chaiit:e in .viluiis.iim [irice. Incliiiluig chuntii
In color, $3 extra. l>oubie numbering extra
K.O.B. Kansas I'lly, .Mo. Cash witb order Kan
sas City Ticket Co.. 109 W. 18tb St., Kinsa.'
Cll),
.Mu
Olive- in theatre tickets. Send for samples ot
our special printed stub rod tickets for drive-Ins
Safe, distinctive, easy to check. Kansas CIt)
Ticket Co, Depl. 10. 1U9 W. 18th St, Flln
'
Row." Kansas City ^. Mo
THEATRES WANTED
llitdtie, .\iljiasRa. we>lerll Iowa, ourKiiM' Kit,
sas. No brokers. Over 400 seats. Town 1.801
population or over. Confidential. Experienced L
J. Burkitt. Sparta wis
Will buy drive-in near (Vashington, II C. -Baltimore.
.Md. Boxofflce. 4911
Want to lease theatre anywhere Minneapolis exchange
area. Boxofflce. 4919.
Oklahoma, Kansas preferred. Consider Texas,
Ciilnrado .\ny theatre proving rea.sonable return.
$50,000 cash available. Boxofflce, 4942
Drive-in. Capable supporting hired management.
Midwest, soutliwest. Size Immaterial Confidential.
Boxofflce. 4943.
Southwest, midwest towns 5,000 up. Can show
long time owners retirement pcsslbliitles tax-wise
nearly equal active operation. Reputable people.
Confidential. Boxofflce. 4944.
HOUSE
THEATRES FOR SALE TurATwfs; iriH
liu'lding can be bought dnired Write Boa-
If
oftire.
4DI3
Theiirt tor ule or trade. Crmr'
itnieilon. air eondillonrd. 3'."J sen
1947 Owner and three .oit. ree.llrii :n'> manufacturing and agricultural
wiaith: for only $7,500 down. Century
projectors Western Electric sound. Heat hirnlshed.
For additional information alioiil this
.ntlractlve sUuatiwi. contact Theatre Exchange, 201
Fine Arts Bldg.. Portland. Ore
200-car drive-in for sale. 17 acres land Simplex
projectors. Century sound (new). 12.000 population
town. $30,000. terms. 1. W. Boden.
Sprlngvlile. Trim.
Theatre for sale: South central Illinois, located
In heart of farming, mining, oil and factory.
483 seals: standard equipment. Forced to sell
due 10 health. No agents. Hope Theatre, Sener.
Ill
A rcSl buy, only thntre in area of suburban
housing boom, population 5.000. Alaost new
building. 350 seats. Location central lowm.
Boxofflce, 4>3S.
Omar
tliralrr.
Madtm
mew
Bmyiiuai. t**MO IM.M*
aonflM pee •wner AAm flaSM
Only IklsUt. Ilirtiiaag tafl*.
11."..., r«t] proflt lndHaliA IMJM
o.MM. AU
MO Cmillben.
Lux. «r-""'"''
_ .,< . . .-. liol. hrsiT poyrall.rai
renter laihtKiei, Ira . area. Real rvtale. apv1a_.
included F.itlaute .12.aonlh payout I2S.SM
'fn Mil. Lemt. 334W Chmk,
driie-ln Ina 10.000. (fiffloUo
Oe luie 650-11
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