NOVEMBER

:
I
UA Renews Bank Pact
To Aid Its Producers
NEW YORK—United Artists has greatly
increased its prestige in the independent distribution
field through an agreement just
reached with the Chemical Bank & Trust Co.
This provides that producers releasing through
UA may receive first-money loans from the
bank under certain conditions.
UA can continue, as in the past, to recommend
that the bank give financial assistance
to producers which will utilize its distribution
facilities. But that is far from the whole story.
Independent producers seeking financing
directly from the bank will be referred to UA
for appraisals of their product. If UA recom-
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mends that it be given consideration, the
bank will then negotiate directly with the producers.
In other words, the bank will place
considerable reliance on UA judgment.
The agreement became known when Arthur
B. Krim, UA president, said an agreement had
been reached with Chemical calling for the
primary financing of the pictures, and that
plans called for their release late in 1953
and in 1954. It was closed by Robert S. Benjamin,
Seymour M. Peyser and Krim for UA
and by Edward Van Pelt and Milton Gettinger
for the bank.
Van Pelt said Monday (10) that Chemical
has had a "very happy association" with UA
and called the agreement an "endorsement"
by the bank of UA operations. He said that
last year Chemical financed ten pictures for
UA release.
In the past, the bank has been asked to
pass on money package deals. It will now
lessen its labors considerably by referring
such requests to UA.
Several years ago, Gradwell Sears realized
the importance of encouraging independent
production by aiding with financing and tried
to discover sources of supply. Now UA is succeeding
in finding financing and, in addition,
has gained additional control over production.
The agreement has no effect on or relationship
to a revolving fund of $2,000,000 supplied
by the Heller Co. of Chicago, UA said, but
insures additional funds for independent production
and encourages independent producer
distribution tieups with UA.
No information was furnished by either
UA or Chemical as to the amount of money
involved in the ten-picture agreement.
At about the same time that UA and Chemical
reached agreement, UA Pictures Corp.
was incorporated at Albany, N. Y. That also
is a separate proposition, set up to handle
payment of salaries to stars engaged in Anglo-
American production.
'Plymouth' to Have
400 Holiday Dales
NEW YORK — "Plymouth Adventure"
scheduled for approximately 400 Thanksgi
ing week openings, a record for MOM.
opened at the Radio City Music Hall Nover
ber 13.
An elaborate promotion campaign, in a
dition to a heavy newspaper advertisi]
schedule, is being staged, according to Ho'
ard Dietz,
vice-president and director of a1
vertising, publicity and exploitation.
A tour of a replica of the Mayflower h
been set up with Elliott Foreman of D:
Terrell's exploitation staff in charge. Caij
Volney Phifer will go on the road with tj
model, which is 17 feet long, 12^2 feet hi||
and 3' 2 feet wide. Girls in Pilgrim costum
will act as "hostesses" and a "facts bookie'
will be passed out to all comers.
Four trailers will be used. One will be i
teaser with an opening flash announceme)]
another a teaser with action and stoi]
scenes, and a third on the star cast. Ti
fourth will be the regular trailer.
;
Two showings are scheduled for the C!
Colony Theatre at Plymouth, Mass., one il
invitational for members of the Mayflow.
society, the Plymouth Chamber of Commerl
and New England notables, and the other
formal premiere.
New Cycloramic Screen
To Bow at TESMA Show
CHICAGO—The new dimensional Star)
Cycloramic screen will be displayed by ti'
B. F. Shearer Co. at the TESMA-TEDA trai
show in Chicago November 15-19. This
the latest model of the screen first placi
on the market three years ago by the coci
pany. According to T. L. Shearer, vice-pres
dent, and B. F. Shearer jr., manager of tl'
screen department, who will be at the sho'
the new screen has especially designed su,
rounding wings which pick up the reflectd
light. This serves to eliminate the hard-O)
the-eyes contrast of black masking again;
the white screen surface, the company ai,
nounced, creating a new dimensional effec|
"s live 1
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Arlan Pictures to Handle
Davis Foreign Features
NE-W YORK—Harold Wiesenthal, president
of Arlan Pictures, and Ben Goldberg have
closed a deal with Arthur Davis to act as
exclusive sales representatives for ten pictures
which Davis imported from Italy,
France and Sweden. The distributors, who
have opened office at 511 Fifth Ave., will
sell both 35mm and sub-standard guage
rights.
Three of the Davis imports have already
played in New York. They are: "Beauty and
the Devil," which played the Little Carnegie;
"Father's Dilemma," which played the World,
and "Caged Women," Swedish film which
played the Squire.
The seven other French and Italian pictures
being prepared for U.S. showings are: "The
Seven Capital Sins," starring Michele Morgan,
Gerard Philipe and Francoise Rosay; "Ramuntchn,"
starring Louis Jouvet: "Malou of
Paris," with Madeleine LeBeau; "The Bad
Woman," starring Vivian Romance; "Hello.
Elephant," starring Vittorio De Sica and
Sabii; "Sextette" and "The Gang."
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28 BOXOFFICE :: November 15, 196;
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