. . Plans . . Fox . . News . . How . . Andy . . New ; ' ] SAN FRANCISCO "The Independent Theatre Owners of Northern California and Nevada extended an invitation to the senate small business committee to meet with the ITO directors. The investigator of the committee accepted the invitation and a meeting will be set when the investigator is in San Francisco this month The copper drive collections in this area . . . as of August 19 totaled 3.239 pounds, which netted $574.93 for the Variety Club's Blind Babies foundation. Added to this is 787 pounds collected up to October 13. which will bring an additional $139.70 and a total collection to date of 4.026 pounds. . Newton "Bed" Jacobs, president of Favorite Films, will handle Souvaine product in the San Francisco area carriers saw "Hangman's Knot," which opened at the Orpheum here. The boys rated free tickets for the show. Tickets were issued to the news carriers as an extra award for outstanding performance on their routes . . Dave Richards . has sold his Rialto Theatre in Oakland to Peter Kyprios. Ti'ansaction was handled by theatre broksr J. D. Arakelian of San FranciscQ. A 10-year-old child was locked in the Rio Vista Theatre in Isleton last week for about an hour. Frantic parents phoned the theatre manager who unlocked the doors to find the sleeping child and deliver her safely to her parents . were okayed for the Garberville Drive-In to be constructed by B. B. Byard and A. E. Varm. Work is expected to start soon . West Coast Theatres signed Ml FOR FAST THEATRE SALES Write or Phone Irv Bowron, Sales Mgr. SCHWARY REALTY CO. Phone: LI 6555 10700 N. E. Sondy Blvd., Portland, Oregon a three-year contract with projectionists Local 162, heading off a scheduled strike. The union had been negotiating with the company since last February 14 for a three-year contract to include health and welfare benefits. The new contract granted these benefits plus a 27-cent an hour increase for two years and an automatic minimum increase of 12 cents in the third year. Projectionists scale was $3 an hour in the downtown area. The Increase is retroactive. Two pickets armed with fluorescent placards marched in front of the Moonlite Drive-In in Hollister following breakdown of pay discussion between the theatre owner and the projectionists union. Dave Beck of WatsonvUle, business agent for AFL Local 611, said the strike was called when Hans Severinsen, theatre owner, refused to renew the union contract. Severinsen said he had asked the union to reduce the pay scale to $2 an hour during the slack winter months and that he would increase it to $2.50 an hour during better business months. Six major libn distributing corporations have sued the owners and operators of the Skyview Drive-In in Salinas and Sacramento on charges of falsely reporting attendance figi rss. The six separate suits were filed by 20th-Pox. Warner Bros., Universal, Columbia, RKO and Paramount. The suit charged the six persons conspired to willfully report gross receipts from showing of pictures substantially lower than they actually were. They asked for both actual and punitive damages. They claim the false reporting of attendance has been going on since 1948. Defendants are Mr. and Mrs. Wesley H. Strawn of Sacramento and Antone, Jeanette and Nolan Martines, all of Salinas. AN OPEN LETTER TO ALL SHOWMEN . It is the Lippert Pictures exchange in this area and Al Grubstick is Lippert franchise holder. In a recent issue the organization was . . ! REMEMBER THE GOOD OLD DAYS? R. M. SAVINI Back in early 1933, we started Astor on the big reissue road which resulted in a great success for us and our franchise distributors. As a result, the reissue was born and other Independents followed suit tabbing Astor, the "Father of the Reissue." A great part of this success stemmed from the good old showmanship days! . many of you showmen remember the thrill it was to plan a small exploitation campaign and be rewarded with above normal busine.s.s—and the cost of this campaign—practically nil compared to the gros.'.-es. Believe me, we are not preaching, but bringing back fond memories of days gone by that can very well be again. Back in those days, copy like—"Back BY POPULAR REQUEST . . . HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS GREAT MOTION PICTURE"—and backed by a little honest showmanship, ALWAYS scored top results at your boxoffice! IT CAN HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like good stage plays, are worth repeating over and over again, especially when you can snare a brg reissue at a fair rental leaving a larger profit. Sincerely, ASTOR—1912 So. Vermont Ave.—Los Angeles R. M. Savini, President ASTOR—250 Golden Gotc Ave.—Son Francisco . «,«„„ „, „^,„.^ „„„„ ASSOCIATED—252 E. 1st So. St.—Salt Lake City ASTOR PICTURES CORP. ALLENDER.— 1812 N.W. Kearney St.— Portland ' AiifKir^pD ia'i°i"K, w"'U' ''""'' o' D .1 ^ 130 West 46th St., N. Y. C. . . erroneously dubbed the Robert L. Lippert e; change . Through the cooperation of Vi; ginia Morgan, San Francisco Symphoi; orchestra. Manager Jack Allen of the Stai' Door Theatre acquired a display of Irish bO| wood harps for the opening of "The Quii^ Man." Valuable and original books of Irii literature, one a 1772 edition, were also a pa of the display. A horror show presented at the Orpheu; on Halloween did tremendous business . . . Tl El Capitan here reportedly has served a twi; week notice to personnel . manag: for the Roosevelt Theatre is Donald Win formerly assistant manager at Warner Brc. theatre in Fresno. Wine replaces young Wa lace Levin, son of Jess Levin of General Thi atrical, who is now with the army at fI Riley, Kas. . Sasso, Crest, San Jos, is taking over the management for the Ss. Jose Amusement Co. Tyrone Power provoked loud praise fro:' local critics for his performance in "Job: Brown's Body" with Judith Anderson ar: Raymond Massey. Starting a national tou; the company has received the praise of Sa, Francisco audiences and critics alike. Critii feel that this dramatic recital "should equ.. and maybe eclipse" its predecessor, "Don JuSj in Hell." John Norcop, 20th-Fox publicist, return'e' from the Salt Lake area and reports gres: ' enthusiasm tlu'oughout the territory on "Poi November 10 there was a mee'i Soldier" . . . ing of representatives of Collier's magazir and first run exhibitors of northern Califoij nia to discuss the local merchandising cairj paign for "Thief of Venice," which is scheci uled for release January 29. Two-page spreac; will advertise the opening nationally in COi liers and Look magazines with theatre date On the local level, magazines will cooperai with merchandising plans and tieups and i national prize will be awarded to the exhib | tor who puts on the most outstanding can paign—a two-week, all-expense-paid vacatio' to Venice, Italy. Robert Kothafel, FWC East Bay distrit; manager, is back at his desk after an apper; dectomy . . . Hanns Kolmar and Paul Spie are handling pubhcity for the Johnnie Rai date at the Fox Theatre November 26; tt. Civic Music and Ai-ts foundation conceit opening with Jeannette MacDonald Novemb* 7 at the Opera House, and the new Theatre, at-the-Beach, which opens November 12, witj "Twentieth Century," starring Mara Alexar.; der Gilbert and Jack Clark. Anne Belfer, publicist for North Coast The) atres, assisted by Mike Vogel of Universa arranged a nice tieup with the Cynthia Ore' column in the newspaper. The homespun col' umn asked, "Should a Woman Reveal He' Past?" and mentioned the opening of th| film. "Because of You," at the Orpheum e presenting the problem. In a followup coluitu. Cynthia Grey reported that 110 letters wei received, exactly half say to tell and the othCj half maintaining that what a fellow doesn,| know won't hurt him. Which all adds up tj a neat job of promotion by Anne Belfer an, Mike Vogel on their heralding of "Becaus,| of You." Want Indo-Pakistani Agreement Motion pictvu-e industries in India ani Pakistan will place proposals before their re] spective governments for an Indo-Paklstar film trade agi'eement. | j i2 BOXOFFICE November 15, 195;
I BooklnK-buyinK ' In . . Back ' !StB«!£ liter 11? andPiii tit Joto ovente S ndaiioii lie i net II: ijMro4 ;el of &" liecytto ieto«- ilieC IIJ 1 leiw a feJJi - jUneBii'' , ,11 !« sMlorei' jilndo-H LOS ANGELES |c»m l>«?
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- Page 43 and 44: I d HOLm/gop INEWS AND VIEWS THE 'I
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REVIEW DIGEST tT Very Good; + Good;
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— FEATURE REVIEWS Story bynopsis;
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SHOWMANSHIP/ 40x60 3>Niw® J; H 1^
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