NOVEMBER

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: I! — The EXHIBITOR HAS HIS SAY (Continued from preceding page) jr., Eddie Foy jr. Here is a real slapstick picture which most people thought was corny. As for myself, I enjoyed it and it did draw fair crowds. Played Mon., Tues., Wed. Weather; Cold.—Tom Hetherington, Musicland Theatre, Kaslo, B. C. Small-town patronage. North of the Great Divide (Rep)—Roy Rogers, Penny Edwards, Gordon Jones. I kicked this one around for a long time and finally played it to get rid of it. Single billed it with a lot of shorts and was surprised that we had normal business. The kids really go for Rogers yet, but it takes a lot of kids to pay the freight —especially at 20 cents a head. Played Fri., Sat. Weather: Fine.—Howard L. Scott, Nyah Theatre, Hot Springs, Mont. Small-town and rural patronage. Wild Blue Yonder, The (Rep)—Wendell Corey, Vera Ralston, Forrest Tucker. Did not see this myself, but it drew and was well received. Good comments. Played Wed. Weather: Nice.—Marcella Smith, Vinton Theatre, McArthur, Ohio. Small-town patronage. 20th CENTURY-FOX Day the Earth Stood StiU, The (20th-Fox —Michael Rermie, Patricia Neal, Hugh Marlowe. A real, tingling drama. Far fetched or —is it possible? The title and trailer spoiled our crowd but those who attended enjoyed it. Not recommended to make money on. Played Mon., Tues. Weather: Fair and Cool. —C. E. McMurchy, Reston Memorial Theatre, Reston, Manitoba. Small-town and rural patronage. Dreamboat (20th-Fox)—Clifton Webb, Ginger Rogers, Anne Francis. There's a laugh every three seconds. Comments were all favorable yet we had the lowest Tuesday, Wednesday, Thursday in some time. It's my opinion that the title was wrong. Weather: Cool.—Bill Myers, Rena Theatre, Kellogg, Idaho. Mine-town patronage. Elopement (20th-Fox)—Clifton Webb, Anne Francis, WUliam Lundigan. A very cute picture. A little below average business but it was enjoyed by the patrons. Aime Francis is a bright, new star. Played Sun., Mon. Weather: Cold.—Mr. and Mrs. K. R. Altis, Bunceton Theatre, Bunceton, Mo. Small-town and rural patronage. I'll Never Forget You (20th-Fox)—Tyrone Power, Ann Blyth, Michael Rennie. Just read the title. You will never forget it and your customers will never forgive you. That is, if you have any. Enough said. Played Tues., Wed. Weather: Cool.—Harold Bell, Opera House Theatre, Coaticook, Que. Small-town and rural patronage. Kangaroo! (20th-Fox) — Maureen O'Hara, Peter Lawford, Finlay Currie. A good enough action picture but not worth what Fox charged me for It. It doesn't show much of the Australian scenery that most people expected to see. Played Fri., Sat. Weather: Good.—H. W. Long, Lans Theatre, Lansing, Iowa. Small-town and rural patronage. Pride of St. Louis (20th-Fox)—Dan Dailey, Joanne Dru, Richard Hylton. Business above average. Interest was high in baseball when we played this one as our World Series special. Local high school team had been playing In a tournament so I invited them as guests and staged a local pep meeting. Patrons came and they liked what they saw. Played Sun., Mon. Weather: Pleasant.—Dwight Hanson, Valley Theatre, Eddyville, Iowa. Smalltown and rural patronage. Return of the Texan (20th-Pox) — Dale Robertson, Joanne Dru, Walter Brennan. As down-to-earth a picture as anyone would ever hope to play. Not big, but real and interesting. Business was normal and we received a lot of very nice comments. An ideal title, a good cast, a small-town natmral. Played Fri., Sat. Weather: Rain and cool. Ken Christiansen, Roxy Theatre, Washburn, N. D. Small-town and rural patronage. UNIVERSAL-INTERNATIONAL Bend of the River (U-I)—James Stewart, Arthur Kennedy, Julia Adams. We can't seem to go wrong on a good western here—and this one was good. People here will turn out better for James Stewart in a western than for any other type of picture. Business good.—Howard L. Scott, Nyah Theatre, Hot Springs, Mont. Small-town and rural patronage. Cattle Drive (U-I) — Joel McCrea, Dean Stockwell, Chill Wills. Two fathers told me this was one of the best shows I'd had here in five years. A school teacher told me that Benefits From Nearby City's Advertising n TOMIC CITY, THE (Para) — We played this picture before Dallas and I so wish that we hadn't. Since we are close to that city and we play films a Uttle after they have them, we get the benefit from their advertising. Sometimes it isn't even necessary for us to do any extra advertising. The stars in this picture must have been new, because I had never heard of them, but if there had been some star names in it I am sure it would have brought in better receipts. Jerry B. Walden, Crest Theatre, Seagoville, Tex. every school teacher should see it as should every father who has a son. I guess endorsements like these are sufficient. I don't get many such frank statements on a picture and when I do they make me feel mighty good.—I. Roche, Vernon Theatre, Vernon, Fla. Smalltown and rural patronage. Francis Goes to West Point (TJ-D—Donald O'Connor, Lori Nelson, Alice Kelley. A nice little picture that did all right here. I don't think anyone can go wrong in, or near, a small town with this type of show. However, this was not as good as the others of the series. Played Sun., Mon. Weather: Just right.—Kenneth Clem, Monocacy Drive-In Theatre, Taneytown, Md. Rural patronage. Ivory Hunter (U-I)—Anthony Steel, Dinah Sheridan, Harold Warrender. This type of picture may do very well in small towns but in my particular situation it is no good. It didn't even do average business for us. Our general patronage appreciates comedy. Played Tues., Wed., Thurs. Weather: Fair and warm.—V. F. Nichols, W. L. Rooks, Ritz Theatre, Snyder. Tex. City and rural patronage. Saddle Tramp (U-D—Joel McCrea, Wanda Hendrix, John Russell. As one elderly lady put it, "You'll miss something wonderful if you don't see it." So, if you haven't shown it, give your patrons a g(X)d movie. We used it second run and did O. K. Played Sun., Mon. Weather: Cloudy and rain.—James Wiggs jr.. Tar Theatre, Tarboro, N. C. Small mill-town and rural patronage. Steel Town (U-I) — Ann Sheridan, John Lund, Howard Duff. Very exciting picture, packed with suspense and action. Should please the patrons in any situation. We did fair business on this but the title does not do the picture justice. This is a good one for a weekend pickup. Sat. (prevue), Sun., Mon., Tues. Weather: Clear and cool.—V. F. Nichols, W. L. Rooks, Palace Theatre, Snyder, Tex. City and rural patronage. WARNER BROS. Big Jim McLain (AVB)—John Wayne, Na Olson, James Arness. John Wayne—need say more? His name on the marquee will bl them in tlirough hell and high water. B ness was good. The picture wasn't up to usual Wayne action but there were no o plaints. Played Tues., Wed., Thurs. Weatl Good.—Bill Myers, Rena Theatre. Kell Idaho. Mine-town patronage. Carson City (WB)—Randolph Scott, Lui Norman, Raymond Massey. Play it and ei v" a swell little western. "Just the way the WAS," one oldtimer told me. Business w^ good as expected. Played Tues., Wed. Weatl ;: Rain one night.—Kenneth Clem, Monot^ Drive-In Theatre, Taneytown, Md. Rural i- tronage. Lion and the Horse, The (WB)—S -e ( Cochran, Ray Teal, Bob Steele. A sal town picture. Above average business id ; many favorable comments. We were part i- larly interested in this one because we p it in the making last September in U fu Bad print. Played Fri., Sat. Weather: Ctl —Mr. and Mrs. K. R. Altis, Bunceton Tt'vtre, Bunceton, Mo. Small-town and r \] patronage. Room for One More (WB)—Cary Gr t, Betsy Drake, Lurene Tuttle. Voted an exllent comedy with Cary Grant more pop ir than ever after his tactful handling of le "facts of life" situation. Business exceUJ Played Mon. to Sat. Weather: Too fml C. G. Mangold, Royal Cinema, Cambriji England. Family, county and university , tronage. Starlift (WB)—Doris Day, Gordon Mad] Virginia Mayo. I noticed in the exhibi) reports that this picture did not go too well in many communities, so I was dubious about it. But I needn't have bl It drew quite well considering the weathf (censored) and was liked by all. I, person] thought it was wonderful. Of course, plot was thin, but for once a musical the kind of songs which everybody knows loves. I wish I could say which numb>| liked the best but they were all so f| that is impossible. I am going to see it a tonight, which is something I seldom d'ilij should think it would be good boxoffice ijhi| where. Played Sun., Mon. Weather: mentionable.—Marcella Smith, Vinton Til tre, McArthur, Oliio. Small-town patroni Story of WiU Rogers, The (WB)—Will I ers jr., Jane Wyman, James Gleason. A»| derful picture about a wonderful man, own Will Rogers. My vocabulary is not () enough to say what I would like to aUl' this picture. It will break every house re rd:; and you will see people you have never !a declared after seeing it that they Ilk* very much. Maybe that's an angle we exl tors could use to our advantage. Of ^ many I warned, only two decided no t* purchase tickets.—C. J. Otts, Wakea T ^• tre, Wa^kom, Tex. Small-town patronai 1 ;:l fiW -It Im lilif! ( 1 te fc>»!llli)tl RMtlklt): l'iitii;i|[ fir:m,, 'I'! ::) Oni iMt 5l|t Mil* mi f*s iais S ;') 1)1) -111 (B i-:^ • »3| I ts; 'Nil,, "II BOXOFFICE BoolrinGuide : : Nov. 15, 4 V-'^G
I ure ' „ it«r»f«M«« onolyiU of loy end (lodtpratt r«vl««>. Th« plut and minui ilvnt Indlcct* d*grM o« onlr; oudUnc* elolil'lcotion it not rotod. Littlngi cover current rcvlcal, brougtit up to doK rtgularlr. , j.porlmtnt i«rv«i olio ot on ALPHABETICAL INDEX lo feature releoiet. Numeral preceding lllle h, Culde Review page number. For llitingi by company. In the order ef releoM, ice feature Chart. •Avnm miu\ Very Good; ^ Good; - Foir; — Poor; - Very Poor. In th« tummory " t> roicd 2 ptutet, - o« 2 mmutst A „M Slick From Punbln Crick I 'x.'.r'^l £lx£l5l£ i££i£»: IJe of the Gorilla (68) Drama Realart 11-10-51 + ^laod. The (94) Drama Col 6-14-52 + J , i I I eJ f « S a " .« lO, b rKK.^a aiai * Cjltii Tom ( .) Wctlvn «• 1314 Cmi of OulU*t (76) Orieu Ul U- )-St -f £ A -f -f -f M-1— 1326CIIICJIO CjIIiii (74) OruM U« U- S-Sl X — S £ — -f ^ S(4 niSCh'itlaiet Cirol. A (K) DrtM U* U- iiX ± H — -f — H -f 7-fS— 1330 Cimerroa Ktd. Tke (U) Wnlani Ul 12 nU -f- ± ± 4- * -f ^>- 1376CI»K by NiiHI (lOS) Oraau RKO S-24 !2 -f ± ± -f- H ^ + »^>- 1307 Clou 10 My Htarl (90) OruM WB 10- 13.^1 « 1: « + X H -f •+ OrMu UA 2 16 S2 £ ±. ^ -^ -^ A A 7-fS- 130SCIoui)td Vtllow. The (89) Draw C«l 10- 651 + ±. 4.^4.4.^1- 1346 Color jdo Sundnin (67) Wnlva Rce 2 16'S2 - ± ± X A £ S-f«— 1300 Com Fill (he Cue (113) Draan WB 9 22 SI H .f 4. 4. + H :« *^\r- 1384 Confidmct Girl (SI) Oraau UA 6-14. ;2 ft ± — ft -f U33Cfir» Ofif Horm (65) Cooiidy AA 1-12-52-)- ft — ft * 1404Criinion PIralt. Tht (104) DraM WB B- 30- 52 4- + + + H 4 4- Vf 1390Criiipl« Crtik (78) OraM Cal 7- 3S2 -f 4 4- 4- ft 4- ft 74S- 1286 Croii«lnd< (93) Oram* Pan B-U-Sl H ft ft H H tt ft U-f>- 1341 Cry. IKc Btloted Country (96) Draaii . . UA 2- 9-52 H 4- H 4- 4f H IM- D 1288 Darling. How Could You! (96) Comidy Para 8-18-51 ft — 4 1292 Da 3-22-52 H 4 H 4 H H 4- U4 Dead Man'i Trail (59) Wctlcrn AA ft I4-I- 1328 Death of a Salesman (lU) Drama Cot 12-15-Sl H H 4- tl # H H U4- 1329 Decliion Before Dawn (U9) Orima. 20th- Fox 12-22-51 4 4 4- ff H H H U-f- 1357 0en>er t Rio Grande. The (89) Drama. Para 3-29-52 4 4 4- 4 4- 4- ft 741- liOSDeiert Foi. Tht (87) Drama 20th-Fo> 10- 6-51 4- 4 ^ H 4- H 4 *^1- 1328 Desert of Ust Men (54) Westvn Reg 12-15-51 + ft ft - ft 44-4— 1377Deserl Pisiaje (61) Western RKO 5-24-52- ft ft 4 ft ft 5+»- 1394 Desert Pursuit (71) Drama AA 7-26-52= - — a ft 147— 1415 Desperadoes' Oulpost (54) Western Rep 10-11-52 -i- + -f 4- 4- ft 641^ 1302 Detecixe Story (103) Drama Para 9-29-514 ff H ff if ff tf 134 1402 Devil Makes Three. The (96) Drama ..MGM 8-23-52 -) ft -f ^ 4- H ff 1041— 1383 Diplom.ilic Courier (97) Drama 20th-Fox 6-14-52 -f- 4- 4- 4- 4- ff 4 84 1326 Distant Drums (101) Drama WB 12- 8-51 -f ff 4- 4- 4- ff ft 9+1- 1392 Don't Bother to Knock (76) Drama. .20th- Foi 7-19-52 ft ft ft ft 4 ft + 7+S— 1319 Double Dynamite (80) Comedy RKO 11-17-51 + ft ft ft 4- 4- 4 745— 1392 Dreamboat (83) Comedy 20th-Fox 7-19-52 -ff + ft ff ff 4- +10+1— 1308 Drums in the Deep South (87) Drama.. RKO 10-13-51 ft ft ft + -ff 4 7+»- 1392 Duel at Silrer Creek. The (76) Drama U-l 7-19-52+ ft + + + 4 641— 4> ft 4 S4>->] E 1419 Eijht Iron Men (80) Drama Col 10-25-52 ff + ft 4 ff ff ^l— 1312 Elephant Stampede (71) Drama AA 10-27-51 ft ft ft 4 — 4(4 1318 Elopement (81) Comedy 20th-Fox 11-10-51 + ft ft + + ft 4 1+i- 1361 Encore (90) Episode-Drama Para 4- 5-52 ff + + + + ff + »f 1414 Ererything I Have Is Yours (92) Hus.HGM 10- 4-52 + ft ff + + # »+I- F 1360 Fabulous Senorita. The (80) Draau....Rip 3-29-52 ft ft ft ft + ft frf-S— Face to Face (..) Drama RKO + 1+ 1361 Faithful City. The (85) Drama RKO 4- 5-52 ff + + + ff -f. 1374 Fame and the Devil (80) Comedy Rtalart 5-17-52 ft ft + }+2- 1315 Family Secret. The (85) Draaia Col U- J-Sl ft — ft ft - + 4+5- 1406 Faroo (69) Western AA 9-6-52+ ft ft J+>_ 1320FBI Girl (74) Drama LP U-17-51 — ft ft + — 5-M- 1391 Fearless Fagan (78) Comedy HGM 7-19-52 ff + ft ft ff + B+2- 1412 Feudin' Fools (63) Comedy AA 9-28-52+ ft ft VfJ— 1372 Fighter. The (78) Drama UA 5-10-52+ ft ft -ff ff ft + 9+>- 1329Fiiiders Keepers (75) Comedy U-l 12-22-51 — — ft ft ft ft 4+*- 1337 First Time. The (89) Comedy Cel 1-26-52+ + ft + ft ft 6+3— 1343 FiTi Finjers (108) Drama 20th-Fox 2-16-52+ + + ff ff + ff 1(H- 1323 Fixed Bayonets (92) Drama 20th-Foi 12- 1-51 + ft + + + ff -f 8+1— 1322 Flame of Araby (77) Drama U-l 11-24-51+ ft + ft + + ft 7+3- 1329 Flaming Feather (78) Sup-West Para 12-22-51 ff ft ft + + + ft 8+3- Flat Top (87) Drama AA 1352 Flesh and Fury (82) Draeia U-l 3-8-52+ ft + ff + + ft »+2- 1317 Flight to Mars (71) Drama AA 11-10-51 + ft ft + ft 5+3— 1336 For Men Only (93) Drama LP 1-9-52+ + + + + ft ft 7+1— 1314rort Defiance (81) Suo-West UA 11- 3-51 ff + ft ff -f -f 8+1— 1338 Fort Osage (70) Western AA 1-26-52+ ft ft + ft 5+3— 1417 Four Poster. The (103) Comedy- Drana. Col 10-18-52 ff ff ff ff 4. ff 11+ 1385 Francis Goes to West Point (81) Coacdy. .U-l 6-21-52+ ft ft ft + ff + 8+5- G .). 9f Gambler and the Lady (..) Drama LP U32 Girl in Every Port. A (86) Comedy RKO 1- 5-52 + ft + ft ft ft ft 7+5- 1356 Girl in White. The (92) Drama MGM 3-22-52+ + ft ft ff + 7+t— 1328 Girl on the Bridge. The (77) Drama. 20th-Foi 12-15-51 + + — + + ft ft 6+3— Glass Wall. The ( . . ) Drama UA 1375Glory Alley (79) Drama HGM 5-2452- ft - ff = + ft 5+6- 1372 Gobs and Gals (86) Comedy Rep 5-10-52+ ft ft + ft + 6+3— Gold Fner (63) Drama AA ft ft 2+2— 1314 Golden Girl (108) MusDrama 20th-Foi II- 3-51 ff ft ft + ff + + 9+2- 1408 Golden Hawk. The (83) Drama Col 9-13-52— ft ft ft = ft ft 5+8— 1300 Golden Horde. Tht (76) Drama U-l 9-22-51+ ft -f. 4. 4 5+lr- 1334 Greatest Show on Earth. The (153) Draaa Para 1-12-52 ff ff ff ff ff ff ff 144. 1337 Great Adrtnlurt. The (75) Draaa LP 1-26-52- — — = ft 14-6— '
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111 One of the imprettive Kcncs in
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I • dian ' I ' ' capital I Consol
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'' THE BLAZING FOREST Technicolor
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TRADE SHOWINGS ALIANY, Fox Screenmj
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•MEKT ME AT THE FAIIf: Uoc Tilbtc
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Prize BOXOFFICE BAROMETER Thu chort
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j Most I merchandise I I I I logica
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I Vernon I , led Li , sions . . I'm
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I d HOLm/gop INEWS AND VIEWS THE 'I
Page 45 and 46: j The i I ! hood ' I HOLLYWOOD— D
Page 47 and 48: ast: m THE SPLIT-APERTURE TEST —
Page 49 and 50: I BooklnK-buyinK ' In . . Back ' !S
Page 51 and 52: say. , illegcd , \ Attorneys I I Th
Page 53 and 54: I I il \f% THE SPUT-APeRTURE TEST
Page 55 and 56: ] Rod I Wills, I and i\ASKS RENTAL
Page 57 and 58: l) ^Mi
Page 59 and 60: i ' I The _kL . . Charles . . Mike
Page 61 and 62: . . Jimmie . . . Hal . . Tony i i A
Page 63 and 64: I The I I The j The I Bonham—Mrs.
Page 65 and 66: ii;; y\'% THE SPLIT-APERTURE TEST
Page 67 and 68: ' He ] W. ' Exhibitors of Texas Dis
Page 69 and 70: Itsli; Sii obiia lieldi inllii' tbc
Page 71 and 72: I OMAHA—Chief I It 1 Preceding ,
Page 73 and 74: u :ies \1% THE SPLIT-APERTURE TEST
Page 75 and 76: j ' CKESCO. I ulation I 1 15,000. '
Page 77 and 78: I the I struction ' for ' well I I
Page 79 and 80: I ! CLEVELAND—Some ; Downstate, 1
Page 81 and 82: \iS THE SPLIT-APERTURE TEST —THE
Page 83 and 84: ' I . . Mrs. . . Morton "^ New York
Page 85: 11 , ,_ suefc Facts Being Stressed
Page 88 and 89: BOSTON H fleet of new Plymouth seda
Page 90 and 91: in . . Attorney . . Championship '
Page 92 and 93: w Fort Garry, Man., Boasts SOO-Seat
Page 94 and 95: . . The I . . Al ; M ARITIMES •Th
Page 98 and 99: REVIEW DIGEST tT Very Good; + Good;
Page 100 and 101: f^iJTUIirlJjJIJilT \ Time IS In por
Page 102 and 103: . . I ©Bugles i ©Big I ©Crimson
Page 104 and 105: . (10) . . . , « i SH ORTS CHART 7
Page 106 and 107: — FEATURE REVIEWS Story bynopsis;
Page 108: SHOWMANSHIP/ 40x60 3>Niw® J; H 1^
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NOVEMBER

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