Spyros Skouras Is Expected Soon In Australia on Three-Week Visit By WILLIAM BKECHAM (Australian Bureau, BOXOFFICE) PERTH. W. A.— Spyros Skouras, president of 20th Century-Fox, is scheduled to arrive in Sydney shortly, accompanied by Mrs. Skouras. This will be the first time that a 20th-Fox president has visited this country. He will spend some three weeks in Australia and New Zealand, inspecting leading cinemas and meeting heads of the industry. Sam Burger, general sales manager of Loew's International, is at present visiting Australia prior to going to the Par East, the Middle East and Europe. Burger, who has not been in Australia for the past 21 years, is impressed by the progress made by the industry here, particularly with the standard of operation and presentation in MGM's cinemas, and also with many of the opposition houses. In the Adelaids Mail recently. Er.c Gibson, secretary of the South Australian Motion Picture Exhibitors A.ss'n. stated that the Entertainment Tax, "a substantial percentage of cinema admission charges," is a class tax and should be reduced or abolished. Continual dissatisfaction is expressed by exhibitors here at the poor deal given them by the press in general. Few newspapers give much in the way of reviews of films, although the poorest amateur stage production will often be given a quarter-column or more. Yet one cannot wonder if the industry is itself to blame on occasion. One leading cinema manager, talking to the BOXOFFICE representative recently, admitted that much of the publicity material which had been handed to the press in the past was of poor quality (he described it in one short word which we can hardly print in these columns). However, it must be admitted that the amount of money which the film industry spends with the press should warrant far better space for them in the news columns—and in most cases the treatment they get from the press is extremely shabby. * * * It would seem, however, that while certain members of the industry are awake and alive to the necessity of better press relations, some have a "happy-go-lucky" attitude which, in the end, bodes ill for the industry as a whole. Certain small exhibitors make a point of spending as little as possible on the running of their cinemas, adopting an attitude of "here's the show . . . take it or leave it." And, believe us, quite a number of folk leave it. Suburban cinemas are "managed" during week nights by firemen whose real duty is to see that the public is protected in case of an outbreak of fire and not the "managing" of the theatre., Maybe there is neces- have more potential customers—for every UJfl^H people in 1945 we now have 117. So the exterl of the industry's loss of patronage is morj serious than it first appears. The day of th ready-made queue is gone. Yesterday i ended, and the volume of any industry's turni over will in future be largely measured b; its salesmen. I "I believe in the motion picture. I want t"! win customers for motion pictures and fil empty seats. How to sell to keep up witl production is now the urgent problem of al industries. The art of selling is again becoming the most important know-how in all industries. We cannot afford to be left out. A. an amusement industry we must learn ove; again how to bring the new generation to tht Haymarket Theatres, Ltd., Sydney, report £ net profit of £5,509 for the financial year tc June 30, 1952, and an ordinary dividend ol 5 per cent will be paid. 'y- * * on their proposed 400-car airer. Rites for E. J. Greer Sr„ 61 sity for this sort of thing, but it certainly SANTA FE, N. M.— E. John Greer sr., 61, a doesn't help bring in the business. Santa Fe theatre ow.ier, died recently at his There home in is a rumor here that Walt Disney Los Angeles where he has been liv- will make a trip to Australia to supervise the making of a cartoon based on Australian animals and birds. Bob Skene, who has been busy on research for the Disney organization, thinks it is unlikely that Australian producers will do the job. Producer Charels Chauvel certainly has a knack of getting good publicity. His latest stunt was an effort (whether successful or not To Produce 'Jennifer' we do not knowi to insure a live crocodile HOLLYWOOD—Formation of an independent theatrical film production unit has been appearing in "Jedda" for £1,000. The reptile has been named Minyarra. completed by Richard Dorso and Bernard * * * Girard, who produced several TV film series T. J. Dorgan Holdings, Ltd., cinema company of the north coast of New South Wales, itial feature, for which distribution has not for Bing Crosby Enterprises. The firm's in- reports a consolidated net profit of £15,375, after a taxation allowance of £12,350 and depreciation of £1.949, for the financial year ended June 30. Ordinary dividend is at the rate of 8 per cent. * * * Sunset Theatre Is Leased Norman B. Rydge says that every cinema NORTH BEND, ORE.—Ted Dibble has THEATRE FOR SALE manager must become a skilled and enthusiastic leased the Sunset Theatre, Empire, to Wil- salesman for the motion picture inliam Graeper and Bob Mattecheck, owners of In Colifornia, will be ovojloble February 1, 1953. Good lease. Receipts exceptional. Books open. dustry. the Motor-Vue Drive-In. Mrs. Eva McDuffee, Other interests. "For every 100 people who bought movie manager of the ozoner, is acting as manager $35,000 down to experienced exhibitor only. tickets in 1945," he says, "less than 80 bought State experience. Boxoftice, 4947. of the Sunset until the appointment of an .seats in 1951. On a population basis we now assistant. Variety Club Sponsors Dance LOS ANGELES—With proceeds earmarked """ BETTER STYLING... •«aBS !«««tf for the Variety Boys club in East Los Angeles, BETTER DRINKS... Variety Tent 25, of Southern California sponsored an Armistice eve teenagers dance BETTER REPEAT Monday (10) at the Hollywood Palladium. BUSINESS! Les Brown and his orchestra supplied the means music, and the entertainment lineup included Every customer you serve appearances by Bob Hope, Jack Carson, Dennis Morgan, Jane Russell, Roy Rogers, Rod becomes a "regular." GOOD TASTE EVERFROST gives you Cameron and Gordon MacRae. sparkling, refreshing, IN EVERY WAY! perfectly chilled drinks! City Council Okays Outdoorer LOS ANGELES WALLA WALLA. WASH.—WiLson Whitcher 1964 Soulh VeimDnl • DEpubllc 3 lUS For complete information see PORTLAND and Merle Songstad. Moscow, Ida., received 1941 N W Ktarnti • Hlwilir TM3 permission (rom the city council to build an SAN FRANCISCO B. F. SHEARER COMPANY 243 «ollllil Cm «H. • UNllltllill 1 UK outdoor theatre here. They told tlie council SEATTLE that they planned to start work immediately 2311 Stcind «K 1741 ing for about a year. He was born in Syria. At the time of his death, he and his sons owned five theatres here; the Lensic, El Paseo, Burro Alley, Arco and the Pueblo Drive-In, The funeral and burial were in Santa Fe, Survivors include his wife Salome; three daughters, Lila, Mary and Sarah, and three sons, E. John jr., Nathan and Charles. yet been arranged, will be "Jennifer," starring Ida Lupino and Howard Duff. It is slated to begin camera work in January. BOXOFFICE :: November 15, 1962 boxoffice, or watch them pay their money inU the hands of all kinds of competitive industries." PlCE-
ast: m THE SPLIT-APERTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. Here you see the reproduction of a split aperture test between CENTURY projectors and ordinary projectors. The CENTURY half of the screen proves CENTURY'S superiority— it's olive and it sparkles. The other half of the screen (an ordinary projector) is dull and uninteresting. Make this test in your own theatre and be convinced^-change to CENTURY projectors for bigger box office returns. CENTURY projectors were the choice for Cinerama, the new spectacular "3 dimensional " motion pictures. You have much to gain by using CENTURY Projection and Sound. See your CENTURY dealer for a demonstration. "^enm, CENTURY PROJECTOR CORPORATION, new york, n y. SOLD BY ~^^ ^. ^^aai GIRARD THEATRE SUPPLY CO. 320 West Washington St., Phoenix, Arizona PEMBREX THEATRE SUPPLY CORP. 1969 South Vermont Ave., Los Angeles 7, California WALTER G. PREDDEY CO. 187 Golden Gate Ave. Son Francisco 2, Calitomia INTERSTATE THEATRE EQUIPMENT CO. 1923 N W. Kcorncy Portland, Oregon lOXOFFICE :: November 15, 1952 51
- Page 1 and 2: 111 One of the imprettive Kcncs in
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: I! — The EXHIBITOR HAS HIS SAY
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REVIEW DIGEST tT Very Good; + Good;
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. (10) . . . , « i SH ORTS CHART 7
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— FEATURE REVIEWS Story bynopsis;
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