. ADDS : LETTERS For United and Alert To BOXOFFICE: Exhibitor Front Unless all Independent theatre owners unite and become extremely alert, the film distributors who are well organized and alert are going to move in and practically run your theatre for you. All we have to do is refer occasionally to the consent decree and have a good lawyer represent us. You are now being policed by a super organization called Wilmark, blind-checking you constantly and using a national average for drive-in theatres, which they claim is the national average per car. They are operating over state lines and should be regulated by our federal officials, because it is nothing less than espionage of your business by an outside agent who has nothing to do with the film company you do business with. You do not know who, or how many people, are told your grosses daily. If the film company wants to check their percentage feature, they should check you on your front by a duly identified agent or employee and, in this manner, your gross will have some semblance of secrecy. They will know how many passes are issued for the engagement and will not count your car or your employees or yourself every time you enter your theatre or drive-in. Paramount now is telling you that you can have only two per cent passes. However, all successful theatres issue passes for good public relations and for other reasons and no sensible exhibitor is going to give passes, unless it helps his business, and Paramount, certainly, will cash in on this business, just as much as will the exhibitor. Allied was doing a wonderful job of keeping the distributors from hurting the weak ones in our business, and some of the strong ones, too, but Allied seems to have "gone weak" lately. Let's all get together nationally and see if we cannot go to our distributors and work out something for the real benefit of the whole industry and stop trying to cut each others' throats. We certainly have enough brains in our industry to do things right. Marrero Drive-In Theatre Marrero, La. WILLIAM SHIELL, JR. Sign Sybil Thomdike LONDON—Dame Sybil Thomdike has been signed by S. P. Eagle, producer, to portray Queen Victoria in "Melba," Technicolor musical film biography of Dame Nellie Melba, in which Patrice Munsel will have the title role. Arveson Gets First Prize In 'Carbine' Contest NEW YORK—Arthur Arveson, manager the Paramount Theatre, Anderson, Ind., the winner of first prize in the "Cai Williams" Promotion of the Month Cent run by MGM. He will receive $500. Other winners were: Second, Lou Cohe manager, and Norm Levinson, assistai Loew's Poll, Hartford, $250: third, Ike Hoi Stuart Theatre, Lincoln, Neb., $50. Others who will receive awards of $50 etu are: William Hastings, RKO Orpheum, De: ver; Henry Sommers, Durwood, Leavenwort Kas.; Matt Saunders, Poll, Bridgeport, ai Max Cooper. Skouras Glen Cove, Gle: cove, L. I. Judges were: Chester Friedman, editor the Showmandiser section of BOXOFFICI Walter Brooks, editor of the Managers Rom Table section of Motion Picture Herald, ai Tom Kennedy, editor of Showmen's Tra^ Review. 'Stars and Stripes' Dated For Christmas Openings NEW YORK—"The Stars and Stripes Ffl ever." 20th-Fox Technicolor film based on tl: career of John Philip Sousa. will be t!i Christmas attraction of the company. ; Lichtman, director of distribution, said the' will be a premiere in Washington whe, Sousa became famous as leader of the U.' marine band, and other showings are plannij in military stations. INTRODUCING THE... ^ • ELIMINATION"OH BLACK MASKING MAGNITUDE TO THE PICTURE. • SPECIALLY DESIGNED WINGS GIVE A NEW DIMENSIONAL EFFECT. • SURROUNDING LIGHT AREA IMPROVES THE ILLUSION OF DEPTH. • NO PERFORATIONS FOR PERFECT VISION FROM EVERY SEAT. • CUSTOM MADE AND INSTALLED EVERY SITUATION. IN i;0" inoinc sun MANUFACTURED BY B. F. SHEARER COMPANY 3318 SECOND AVE., SEATTLE 1, WASHINGTON OFFICES IN LOS ANGELES • SAN FRANCISCO • PORTLAND EXPORT DISTRIBUTO*; fllAZE* t HANSEN ITD., 361 ClAY STREET, SAN FRANCISCO • CANADA: DOMINION SOUND EQUIPMENT ITD. 26 BOXOFFICE :: November 15. 19S;
Prize BOXOFFICE BAROMETER Thu chort record* the performance of current oKrachont in the opening week of their tint rum in the 20 key citiet checked Picture! with fewer than ti»e engagcmentt ore not lifted Ai new runt ore reported, rotingt ore added and a J Cove, i 130 100 100 100 120 80 90 no 100 110 no
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' I . . Mrs. . . Morton "^ New York
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BOSTON H fleet of new Plymouth seda
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REVIEW DIGEST tT Very Good; + Good;
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— FEATURE REVIEWS Story bynopsis;
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