NOVEMBER

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20th'Fox to Release 24
January Through August
NEW YORK—Announcement of product
for the first nine months of 1953 and a discussing
of merchandising plans for films
scheduled for the rest of this year highhghted
a two-day gathering of division, district
and exchange managers which began
Monday (12) at the 20th Century-Fox home
office.
Al Lichtman, director of distribution, presided.
Figuring in the discussions for the remainder
of the 1952 lineup were: "The Snows of
Kilimanjaro," "Stars and Stripes Forever,"
"Bloodhounds of Broadway," "The Steel
Trap," "The Thief of Venice," "Pony Soldier"
and "My Pal Gus."
'ROBE' PLANNED IN SEPTEMBER
The talks started with a discussion of conditions
in the field. "Kilimanjaro" will figure
in the anniversary week observance during
Thanksgiving and the others will be featured
in the Branch Managers' Testimonial ending
December 27.
The schedule running from January
through August has 24 features with adventure
dramas, comedy and Technicolor musicals.
One of the most important films of
the year will be Darryl P. Zanuck's production
of "The Robe," Biblical drama in Technicolor,
which will go into production in
January and will be released in September.
The schedule follows:
JANUARY — Daphne du Maurier's "My
Cousin Rachel." starring Olivia de Havilland
and Richard Burton, produced by Nunnally
Johnson and directed by Henry Koster;
"Ruby Gentry," a Bernhard-Vidor production
starring Jennifer Jones, Charlton Heston and
Karl Maiden, produced by Joseph Bernhard
and King Vidor, with Vidor directing; and
"The I Don't Care Girl," story of Eva Tanguary
in Technicolor, starring Mitzi Gaynor.
David Wayne and Oscar Levant, and produced
by George Jessell and directed by Lloyd
Bacon.
THREE FOR FEBRUARY
FEBRUARY—"Taxi," starring Dan Dailey
and Constance Smith, produced by Samuel
G. Engel and directed by Gregory Ratoff;
"Niagara," in Technicolor, starring Marilyn
Monroe, Joseph Cotten and Jean Peters, produced
by Charles Brackett and directed by
Henry Hathaway; and "The Farmer Takes
A Wife," in Technicolor, starring Betty Grable,
Dale Robertson, Thelma Ritter and John
Carroll, produced by Frank P. Rosenberg, and
directed by Henry Levin.
MARCH—"Treasure of the Golden Condor,"
in Technicolor, starring Cornel Wilde and
Constance Smith, produced by Jules Buck and
directed by Delmer Daves; and "The Silver
Whip," starring Rory Calhoun and Dale
Robertson produced by Robert Ba-ssler and
directed by Harmon Jones.
APRIL—"Tonight We Sing," Sol Hurok
Technicolor musical biography, starring David
Wayne, Ezio Plnza. Roberta Peters, Tamara
Al Lichtman W. C. Gehring
Toumanova, Anne Bancroft, Isaac Stern,
Byron Palmer, and the voice of Jan Peerce;
"The President's Lady," starring Susan Hayward
and Charlton Heston, produced by Sol
C. Siegel and directed by Henry Levin; "Destination
Gobi," in Technicolor, starring Richard
Widmark, Don Taylor and Murvyn Vye,
produced by Stanley Rubin and directed by
Robert Wise; and "The Desert Rats," starring
Richard Bui-ton, Robert Newton and James
Mason, produced by Robert L. Jacks and directed
by Samuel Fuller.
MAY—"The Girl Next Door," in Technicolor,
starring June Haver. Dan Dailey and
Dennis Day, produced by Robert Bassler and
directed by Richard Sale; "Man on a Tightrope,"
starring Fredric March, Terry Moore,
and Gloria Grahame, produced by Robert
L. Jacks and directed by Elia Kazan.
THREE SCHEDULED IN JUNE
JUNE — "Call Me Madam," in Technicolor,
starring Ethel Merman, Donald O'Connor,
George Sanders and Vera-EUen, produced by
Sol C. Siegel and directed by Walter Lang;
"Down Among the Sheltering Palms," in
Technicolor, starring William Lundigan, Jane
Greer, Mitzi Gaynor, David Wayne, Gloria
De Haven, produced by Fred Kohlmar and
directed by Edmund Goulding; and "Nearer
My God to Thee," starring Clifton Webb,
Barbara Stanwyck, Thelma Ritter and Richard
Basehart, produced by Charles Brackett
and directed by Jean Negulesco.
JULY—"White Witch Doctor," in Technicolor,
starring Susan Hayward and Robert
Mitchum, produced by Otto Lang and directed
by Henry Hathaway; "Powder River," in
Technicolor, starring Rory Calhoun, Corinne
Calvet and Cameron Mitchell, produced by
Andre Hakim and directed by Louis King;
and C. S. Forrester's "Sailor of the King.
starring Jeffrey Hunter, Cameron Mitchell
and Michael Rennie.
AUGUST—"Gentlemen Prefer Blondes," in
Technicolor, starring Marilyn Monroe and
Jane Russell produced by Sol C. Siegel and
directed by Howard Hawks; "Pickup on South
Street," starring Richard Widmark, Jean
Peters and Thelma Ritter, produced by Jule.s
Schermer and directed by Samuel Fuller; and
"Baptism of Fire," starring Victor Mature,
produced by William Bloom and directed by
Robert D. Webb.
"The Robe" will be offered on a pre-release
basis in September.
IFE Releasing Setup
Nearing Completion
NEW YORK—Italian Films Export M
complete organization of its own distribut i
setup within two weeks. Dr. Renato Guali
director general, said on his arrival here M(
day (10) from Rome. He will select person |
for a five -man board which he will head a I
which will include one other Italian and tk s
Americans, and pave the way for operatic tl
before the end of the year at IFE exchann
in New York, Chicago, Cleveland, Atlanta a|
Los Angeles.
IFE will represent independent distribut- !l
of Italian pictures who lack national facilitil;
distributing sub-titled and dubbed films .,•
the mass market and also offering 25 to
films to theatres chiefly interested in Italir
films. A sound studio with a capitalization
T.200,000 has been opened in the Skouras Tt,
atres building to dub versions of Italian filr!
An American distributor gross of $20,000,()
has been set as the goal. Gualino said U!
represents the gross revenue of American fili'
in Italy. Present plans call for another Itji
ian festival week next year. This woi'
originate in New York and then tour princiii
cities. The one recently concluded succeii
fully was limited to New York.
Italians Want Major Finn
To Handle 'Golden Coach'
ROME—Plans for distribution of "Tl
Golden Coach," first $1,000,0(X) Technicol'
spectacle to be filmed by an Italian compai^
will be discussed early in December wh
Evince Francesco Alliata, president of Panai
Films, goes to New York with Jean Reno
director.
Alliata says no commitments have beci
made and the film will not be handled
i
Italian Film Export. Distribution throui'
a major American company will be sougl:
The picture stars Anna Magnani in BSiglia (
Record Crowd Attends
'Wakcanba' Premiere
ST. LOUIS—"Wakamba," an independent,
produced motion picture, had its first worl
showing Tuesday (11) at the Fox Theat,
here to the biggest opening day gross tl'
house has had since 1948.
Harry C. Arthur jr. of Panchon & Marc
reports, "the picture was tremendously n
ceived; audience reaction was terrific." Tli
St. Louis Globe-Democrat, November 12, saii
"the world premiere brought one of tli
largest waiting lines any St. Louis theat
has known in years."
Newsboy Stamp Aids Film
NEW YORK—RKO Pictures took qulc
advantage of the publicity values attacl«H
to the special 3-cent postage stamp honoril| i
new.sboys. It mailed out several thousaii
first day of issue envelopes with the ne'
stamp canceled in Philadelphia. An accon'
panying letter signed by Sidney Kramer, sho
subjects sales manager, points out that tl
envelope is a collector's item in addition
the fact that it calls attention to the RK
Pathe Screenliner short titled "Johnny Qe
His Route," scheduled for release Noven
ber 28.
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14 BOXOFTICE November 15, 19:;-
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