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NOVEMBER

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—<br />

1<br />

i,j;<br />

Ideas still<br />

pay!<br />

Anyone can find<br />

ideas,<br />

but successful exhibitors<br />

make ideas work for them<br />

whether you create, collect<br />

or adapt ideas, the main<br />

thing is to keep them stirring<br />

to build business for you.<br />

From Cover to Cover —<br />

BOXOFFICE Brims with Helpfulness<br />

*One exhibitor collected BOXOFFICE<br />

Stories on Children's Shows, and has<br />

boosted matinee business 100% by<br />

adapting them for his own theatre.<br />

As never before, better methods pay good<br />

dividends in shov7 business. Men in high<br />

places and men in low places all have<br />

learned that it pays and pays to promote pictures—every<br />

day in every way . . . For good<br />

ideas in the news and in the service departments,<br />

read and use each issue of<br />

BOXOFFICE<br />

Nine Sectional Editions - To Fit Every Distribution Area<br />

32 BOXOFFICE November 15, 195!

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