NOVEMBER

Producers of Ad Films Plan for '53
United Film Service and Motion Picture Advertising Service executives sample
a client's product on a typical film ad set. Left to right: Mimi Byrnes, model,
serving the refreshments; C. J. Mabry, W. Hardy Hendren jr., Robert W. Dyer, a
MPA crew member; Reese Wade, Abby Coguenhem, Bill Scrogin, C. W. Scrogin,
C. W. Johnson, Marie Berglund and Jim Berglund.
NEW ORLEANS — Executives of United
Film Service, Inc., of Kan.sas City and the
Motion Picture Advertising Service Co., Inc..
New Title Is 'The Bystander'
The title of RKO's picture formerly called
"The Murder" has been changed to "TTie
Bystander."
ASTOR PICTURES COMP
V'l lOH'JI KN'IH", urxl lO 1 iOUICIOH
HAIWOOO t JACRION H\
OAUAl I TIXAt
tSTOR PICTUDES COMPAN
of New Orleans met in the latter city last
week to plan the production of advertising
films for theatre and TV for 1953. Co-chairmen
were W. Hardy Hendren, president of
United, and C. J. Mabry, president of MPA.
They announced that their associated companies
will make a total of 1,100 separate
Screenbroadcast advertising productions, not
including films specially produced for motion
picture or television use.
Executives studied the results of extensive
questionnaires which had been sent to customers
of United Film Service during the past
year. Clients using the advertising films produced
by the associated companies were asked
to assist in planning the production program
for the next year. Hendren said United's
clients had responded enthusiastically and
appreciated the chance to state their opinions,
as well as discuss the results gained
from screen advertising.
United and MPA personnel attending the
production meeting, in addition to Hendren
and Mabry, included Robert W. Dyer, Reese
Wade, Abby Coguenhem, C. W. Johnson,
Marie Berglund, Bill Scrogin and Jim Berglund.
Takes Over Film Deal
CHARLOTTE—H. G. Arenson of H. G.
Arenson's Attractions has taken over distribution
of "Birthright," produced by Columbia
university at Gainesville, Ga., for the
entire southeast. The picture has been endorsed
by U.S. Surgeon-General Leonard A.
Scheele.
J. E. Ohlinger to Port St. Joe
PORT ST. JOE, FLA.—J. E. Ohlinger has
been named manager of the St. Joe Drive-In
at Highland View by Martin Theatres.
Music department chief Ray Heindorf will
handle the scoring assignment on "Calamity
Jane," a Warner release.
KNOXVILLE Scenic Studios,
P. O. Box 1029 • Knoxville. Tenn.
Inc
Contour Curtains -^ Theatre Decorating -^c Stage
and Auditorium Drapes -^C Murals -( Rigging +
Trades * Controls * Wall Fabrics * Lighting
Most Moilcrii Stage Equipment Studio in America
CHARLOTTE THEATRICAL PRINTING CO.
223 West Second Street
Charlotte, N. C.
Carl Lowry Frank Lowry
Tent 21 Nominates
22 for Crew Posts
ATLANTA—Variety Tent 21 members, at ;
luncheon meeting in the clubrooms atop thi
Atlantan hotel November 3. nominated 2:
persons from whose number the 1953 crew o
11 men will be chosen. Chief Barker Joh:
Fulton, having served two years, was no
eligible for re-election.
The 22 persons nominated are Harolc
Spears, Oscar Lam, Hap Barnes. A. B. Padgett.
Tom Jones of Storey Theatres. Emorj
Austin, Charlie Coleman. Leonard Allen. R. B
"Bob" Wilby, Sam Kane, George Roscoe, Pau
Sanford, Roy Martin, John Stembler. Willi.'
J. Davis, Jack Pries, Johnnie Harrell, Ton
Eubanks, Dave Prince, Tom Jones of Exhibitor
Service Co., Marc Barre and Jimmie Redd
Members were to select 11 crew men frorr
the list of 22 and to name two delegates tc
the Variety International convention. Nominated
for the delegate posts were Whit
Whitaker, Fred Coleman. Jack Dumestri jr.
Guy Brown, Willis Davis and Charlie Dur
meyer.
E. B. Whitaker was named exhibitor chairman,
with John Fulton in charge of radic
and TV stations, for the local Christmas
salute to the Will Rogers Memorial hospital
The campaign, which started November 1
runs through December 31. The campaign appeals
to every employe in the amusement industry
for financial contributions to the hospital
fund.
Members present at the meeting were Guy
Brown, Tom Jones and Fred Storey of Storey
Theatres; Harold T. Spears, Johnnie Harrell,
Charlie Lester, Tom Jones of Exhibitors Service;
Don Hassler, Howard Wallace, A. B. Padgett,
Jack Dunestri jr., E, B. Coleman, Leonard
Allen, Emil Bernstecker, Al Rook. R. B.
Wilby, Hap Barnes, Willis J. Davis, Fred
Young, E. B. Whitaker, Sid Reams, Bob
Langer. Jimmie Bello, Ted Toddy, Fred
Beardon, Wendel Welch, John Fulton, Mr.
Fitzhugh, Emory Austin, Paul Wilson, Happy
Steinichen. Tommie Read, Jack Dumestri III.
Harvey Smith, Mack Grimes, Oscar Lam.
Charlie Coleman, Sam Kane, George Roscoe,
Paul Sanford, Roy Martin, John Stembler,
Jack Pries, Tom Eubanks, Dave Prince, Jimmie
Redd, Marc Barre and a number from the
radio-TV stations.
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