NOVEMBER

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BOXOFFICE :: November 15, 195; I o ' 16mm Suit Compared To Press Ass n Case MIAMI—Predicting many clashes between the motion picture industry and television, John Pennekamp, associate editor of the Miami Herald, recently compared the upcoming 16mm suit to the action several years ago against the Associated Press contesting its right to distribute wire service news only within the regulations set up by its members. Pointing up the television contention that since the product of motion picture studios is intended for the public market, television should not be excluded as a potential buyer, Pennekamp gave as the theatre response: "That's silly. It would put us and our enormous investment throughout the United SCREEN States out of business. And all of our employes would be out of work." Turning to the Associated Press case, Pennekamp said a somewhat similar question was raised when the membership-owned firm tried to distribute news only within its membership regulations. The U.S. Supreme Court, he said, ruled that AP would have to sell to all who were willing to pay. Another impending clash, Pennekamp said, grows out of the situation which he claims was highlighted by the recent big-screen, closedcircuit theatre telecast of the Marciano-Walcott fight. "It was a sellout in 50 theatres in 39 cities at admission prices ranging from $2.50 to $5. It was not carried on TV serving homes," the editor related. "That situation has come in for considerable discussion by E. F. McDonald Jr., presi- A Good Rule to Follow (â^cê^ Merchant-Trailers For extra income ... for sure-fire merchant-exhibitor satisfaction, tie-in with Couger today. Cauger's 22 years of experience can help you NOW. Distributing More than 80 Manufacturer-Dealer Programs • FORD . CHEVROLET • PONTIAC • SPEED QUEEN • WESTINGHOUSE • SCHULZE and BURCH CRACKERS dent of the Zenith Radio Corp., who is re ported to be in possession of a device by whic;; reception of TV in the home can be conj trolled. If a big program is being televised the viewer can, through the use of this devictj cials, a broader audience. But he reaches thij place where what he will pay is less than the theatres can return. "So, says McDonald, 'more and more majo; events are going to disappear from home TV: and be televised exclusively in theatres.' i "You can bet that a careful study was madJ of the attendance figures in Yankee stadiun and Ebbets field during the world series U determine the effect of television on the at tendance at the event itself. "Unless it is figured that the added incomi from the razor blade sponsor is making up f patronage loss, you can expect a change nex year. "The games were televised in the New Yorl: area. Some time ago there was discussion o creating a 'blacked out district, extendinj over the 'normal zone of appeal' for thi series, and televising beyond it. Nothing cami of it. It was suggested that the games bi blacked out In a 100-mile radius of the bal parks." iffS ' receive it by telephone. Tlien, at the end ot the month, the charge is on the telephone bil ,jim Unless you were willing to pay you wouldn' . get the program. j "McDonald wants the theatre television tj be expanded, but he wants paid-for home re ' \ ception, too. Fewer than 150,000 persons sa\: the fight, he contends, because that was th capacity of the theatres showing it. "He believes that persons who don't owi home television sets and those who ar ^. wkeB traveling at the time of important events; would fill the theatres, even when big event! were being shown in homes. I'tit, spent "There are 12,000,000 theatre seats in th, United States, says McDonald, while th' "The developing conflicts run into enormou population exceeds 150,000,000. ; money. The gross of the Marciano-Walcot, fight in the 50 theatres was $400,000. It wouh [jiiietet be unfair, 'and legally impossible,' argues Mc' Donald, 'to force sports or other producers fc' put their important spectacles on home T\ at a financial disadvantage to themselves.' "The boxoffice income goes into competitioi' Soilittiii Stteess with the amount a sponsor might pay fo' Siplice television rights for the same event. A spon sor, of coiu-se, wants his show tiilbe to go into th' homes. That gives his messages, or commerl nltate JEj Colimt m. Wesl tfisMne lti:H.A.I iCCoplaD isfl liincl lluRo AT m • ORANGE CRUSH • SINCLAIR • CROSLEY . INTERNATIONAL HARVESTER Alabama Airer Closes LANETT, ALA.—The Skyvue Theatre oi' the West Point highway has closed for thd winter. n !:? "fsit, I ' '• •«« Fill those Empty Spaces with Profit-Earning ads PROFIT WITH KAYI AUaondr* Oumai' Atfvvnturr '" fe«l -;! II 00 ej JUST . . . irknJask LOUIS HAYWARO JOAN BENNETT PHONE or WRITE Atlanta Charlotte Memphis New Orleans
i ' I The _kL . . Charles . . Mike . . . . . Tom . . Mark ^^^H| i. links JACKSONVILLE Crrd Hull. MOM iniiiiaKti. i.s spendlnB n twoweek vacntlon in Cuba . Honan. A'liriuT iniVfUiiK auditor, arrived In town . ,ânlc Hourii. Exhibitors Service, returned from a trip to the murine air station at Cherry .>olnt. N. C. P. Lester, district . Inanager for National Screen Service. Atlanta. »nd Ed Hayes of Realart. Atlanta, visited here. . . . Vnlvrnuil had many on the slckUst. Shirley A'allnce. blUlnB clerk; Violet Davis, ledger lork; Debbie Rushlow. receptlonUst; Jane âzaurl. bookers stenographer, and Doris .•"lynn. cashiers clerk, were the victims =". T. Murray, manager of branch operations, êw York, spent mast of the week here. On tiect'o" night Murray had a TV .set Installed n hLs hotel room and held open hou.se for the Universal force. local 20th-Fox staff was saddened to iearn of the death of Fred Dodson. Atlanta John Sutton. Vogue. Orlando. Tianager . . . Sas In. Malcolm Baugh and Evelyn Carter are runung for offices in the union. Baugh is runilng for business agent and Evelyn is runilng for a place on the board of trustees. •3ecUons will be held December 3 and the dinners will take office January 7. ! Visiting Columbia were Ed Chalhub. Careree Iks Ik. Center. West Palm Beach; R. E. Beck. |\rcade. Ki.ssimmee; J. N. Wells. Wells. Kingsid moitK [and. Ga.; H. A. Dale. Lake. Lake Butler, and us C. Coplan, DeLand Drive-In. DeLand . farewell luncheon was given for Doris ttatts' isdvij': f>oston at the Roosevelt hotel. ion on lit I itlieSefl: i&iia rict, ppeal' esffi k thesuaj iusoftbiii OSes oeTlieaEt closed fe ATTENTION! DRIVE-IN THEATRES COMPLETE ANNOUNCEMENT AND MUSIC SERVICE Tape recorded $6.00 per week postage included Above weekly service includes one hour of uninterrupted music for use before the show 15 Minute Pre-Show Announcement followed by 15 minutes of music—Intermission Announcement followed by 15 minutes of music —Car Break Announcement followed by 15 minutes of music. All announcements are made to your specifications. Special announcements are also included at no extra charge. One commercial onnouncement moy be sold to local merchants and is included in the service charge. The above S6.00 per week price is the total cost regardless of the size of the Drire-ln Theatre. MERCURY ADVERTISING 221 W. 18th St. KANSAS CITY, MO. CO. Thirty member* of the motion plcturr coun- . . . Pete cil mot Novembt-r 6 at the Somlnole hotel to hear a talk on the life of David W Griffith and his "The Birth of a Nation" Friedman of the art department of Florida State Theatres s()ent part of hl.s vacation In St. Augusllnc, which wan hLs former home John Futch, manager of the Jack-nonvllle Beach. pa.ssed out candy to children pa.vilnK his theatre Halloween. Futch ha.s done IhLs for several years and It ha-s now become an established custom. Roy Smith made a trip around Florida vUlt- . uig Tampa. Orlande. DeLand and Daylona . The Starlight Drive-In. Piatt City, opened November 6. The drive-ln is operated by the Talgar Tlieatrc Co. of Lakeland and the manager is Harold Hocketl Construction Is progressing nicely . on the . Brahma Drive-In. Ki.ssimmee. which will be managed by Ralph Saunders. . . . Floyd Curry Andrews, former manager of the Shores. Miami. Is now managing the Joylan Drive-In. Dade City, which Is owned by the Floyd Theatres. Haines City. Joe Faletta of the new Filmland Drlve-In has set December 1 as the tentative opening date Bowman, former manager of the RIalto. Orlando, is now connected with the James Chemical Co. of Clearwater . Dupree. Daytona. Daytona Beach, has returned from a vacation trip to Nassau. The Suburbia Drive-In, Gainesville, which is less than a year old and accommodates 700 cars, has been leased by W. R. Shafer. who also operates the Florida at Daytona Beach Sawyer, former manager of the Empire. Daytona Beach, has begun service in the navy. Roy Smith. Jacksonville Popcorn & Candy Co.. and Harry Botwick. concession manager of Florida State Theatres warehouse, attended the popcorn convention which was held in Chicago November 12-15 and the TESMA equipment conventaion on the 16th. SPECIAL TRAILERS Quality & Service Serving theofrcs in fho South for 31 y«or». 12 cents per word Lowest cost anywhere Minimum Order, $2.00 Strickland Film Co. 220 Pharr Rood, N. E. Atlanta F & F'S PROFITABLE SHERBITS and JUICELETS Are distributed by JACKSONVILLE POPCORN & CANDY CO. 1075 W. Adams St. Jacksonville, Flo ROY SMITH Fred Ryan Dodson. 50, Dies; 20th-Fox Atlanta Chief ATLA.NTA Kr in «;tv.rtl4 and Soijlh Carollnj. 11 1. rifo^'jry lo jd,i Sal« Ti\ \o waif prlrts Get in touch with us for o S««l SPARKS SPECIALTY COMPANY PHONt 33 SOPERTON, GEORGIA florida's flRST Supply House NOW HAS TWO CONVENIENT LOCATIONS TO SERVE YOU UNITED THEATRE SUPPLY CORP no Franklin St. J3« Wnt ria«ler St Tampa. Flo. ^^^^â^m Miami. Fla Phon* 2-104S 9^7 riwn* J-SOl* ,«i OXOFFICE :: November 15, 1952 63
Page 1 and 2:
111 One of the imprettive Kcncs in
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^ '/ -i:-X
Page 5 and 6:
iMn m AYO rw^lRO •iv^Mi ||h JOSEP
Page 7 and 8: . I . SPEAR , 1 CHl , « I : K4S ^/
Page 9 and 10: , tlon . Allied ; large I I morning
Page 11 and 12: ., .t.gXM =#• ACTION-PACKED :o TH
Page 13 and 14: SJOps Mini \
Page 15 and 16: I • dian ' I ' ' capital I Consol
Page 17 and 18: '' THE BLAZING FOREST Technicolor
Page 19 and 20: TRADE SHOWINGS ALIANY, Fox Screenmj
Page 21 and 22: •MEKT ME AT THE FAIIf: Uoc Tilbtc
Page 23 and 24: '* 'f i I ' Bearing '< By ; the . .
Page 25 and 26: i I , Other I At i producer kl . .
Page 27 and 28: Prize BOXOFFICE BAROMETER Thu chort
Page 29 and 30: j Most I merchandise I I I I logica
Page 31 and 32: I Vernon I , led Li , sions . . I'm
Page 33 and 34: ' 1 1 Y—Stands ! Henry . . the Th
Page 35 and 36: Lachman I Harold I i Sanford I : ho
Page 37 and 38: 1-fo, Corn diibtiit mi i- ltd ; IS.
Page 39 and 40: ' Barkers ! Frank 1 1th . . The . .
Page 41 and 42: . . . Harry . . Regis rijlon fl I L
Page 43 and 44: I d HOLm/gop INEWS AND VIEWS THE 'I
Page 45 and 46: j The i I ! hood ' I HOLLYWOOD— D
Page 47 and 48: ast: m THE SPLIT-APERTURE TEST —
Page 49 and 50: I BooklnK-buyinK ' In . . Back ' !S
Page 51 and 52: say. , illegcd , \ Attorneys I I Th
Page 53 and 54: I I il \f% THE SPUT-APeRTURE TEST
Page 55 and 56: ] Rod I Wills, I and i\ASKS RENTAL
Page 57: l) ^Mi
Page 61 and 62: . . Jimmie . . . Hal . . Tony i i A
Page 63 and 64: I The I I The j The I Bonham—Mrs.
Page 65 and 66: ii;; y\'% THE SPLIT-APERTURE TEST
Page 67 and 68: ' He ] W. ' Exhibitors of Texas Dis
Page 69 and 70: Itsli; Sii obiia lieldi inllii' tbc
Page 71 and 72: I OMAHA—Chief I It 1 Preceding ,
Page 73 and 74: u :ies \1% THE SPLIT-APERTURE TEST
Page 75 and 76: j ' CKESCO. I ulation I 1 15,000. '
Page 77 and 78: I the I struction ' for ' well I I
Page 79 and 80: I ! CLEVELAND—Some ; Downstate, 1
Page 81 and 82: \iS THE SPLIT-APERTURE TEST —THE
Page 83 and 84: ' I . . Mrs. . . Morton "^ New York
Page 85: 11 , ,_ suefc Facts Being Stressed
Page 88 and 89: BOSTON H fleet of new Plymouth seda
Page 90 and 91: in . . Attorney . . Championship '
Page 92 and 93: w Fort Garry, Man., Boasts SOO-Seat
Page 94 and 95: . . The I . . Al ; M ARITIMES •Th
Page 96 and 97: : I! — The EXHIBITOR HAS HIS SAY
Page 98 and 99: REVIEW DIGEST tT Very Good; + Good;
Page 100 and 101: fîJTUIirlJjJIJilT \ Time IS In por
Page 102 and 103: . . I ©Bugles i ©Big I ©Crimson
Page 104 and 105: . (10) . . . , « i SH ORTS CHART 7
Page 106 and 107: — FEATURE REVIEWS Story bynopsis;
Page 108:
SHOWMANSHIP/ 40x60 3>Niw® J; H 1^
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NOVEMBER

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