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Boxoffice-June.1989

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.<br />

"<br />

tan and foreign independent productions<br />

that are billed as "challenging,<br />

provocative and controversial," while<br />

the 194-seat Film Forum II, a repertory<br />

cinema programmed by Bnice Goldstein,<br />

specializes in dazzling film revivals.<br />

"Fantasy & Science Fiction"<br />

(where seats were wired for mild shocks<br />

during the showing of William Castle's<br />

classic, "The Tingler"), "Hollywood Before<br />

the Code" and "Westerns — The<br />

First Genre" are among a panoply of<br />

screen festivals featured. If it's innovative,<br />

classic or offbeat — from "The Battle<br />

of Chile," a three-hour documentary<br />

about the Allende regime, to "The<br />

Atomic Cafe," to Looney Tunes, to a celebration<br />

of Josephine Baker — it's probably<br />

a Film Forum presentation.<br />

As the theatre grew in visibility, so did<br />

the need for a larger space. Like many<br />

cutting edge artists in 1970s Manhattan,<br />

Film Forum and Karen Cooper moved<br />

dovmtown to a 199-seat theatre on Van-<br />

"Theatres like Film<br />

Forum broaden the<br />

notion of what<br />

constitutes<br />

entertainment. It's vital<br />

to have someplace to<br />

show a unique, singular,<br />

personal, often<br />

signiBcant vision of our<br />

world.<br />

dam Street in the West Village. They<br />

stayed from 1975-1981, even though the<br />

rake of the seats was so small that<br />

audiences could barely read the subtitles<br />

on foreign films. It was then that<br />

Cooper applied for a S400,000 low interest<br />

Ford Foundation loan to build her<br />

own two-screen movie house {the initial<br />

loan, plus $70,000 in interest, was repaid<br />

within five years)<br />

She found it in the most unlikely of<br />

places — a garage on Watts Street, one<br />

block from the Holland Tunnel. The<br />

exposed truss and high ceilings attest to<br />

the industrial nature of the building,<br />

while the use of bright production lights<br />

in the lobby space allude to filmmaking.<br />

The design may be spare and low-key,<br />

but the atmosphere is charged with<br />

excitement, for audiences and distributors<br />

alike. Consider one of Cooper's<br />

coups: introducing New York audiences<br />

to the "Big Three" of German cinema —<br />

Rainer Werner Fassbinder, Werner Herzog<br />

and Wim Wenders. Long before they<br />

became trendy to savvy foreign film<br />

buffs in the U.S., they were part of Film<br />

Forum's mainline attractions.<br />

Daniel Talbot, president of New Yorker<br />

Films, an exhibition and distribution<br />

company that has premiered movies at<br />

Film Fonim, notes, "If you don't feel<br />

that a film has a chance in the big, wide<br />

world, then playing it at Film Fomm is<br />

veiy felicitous." In fact. Cooper offers<br />

distributors the best deal in town; 30<br />

percent of the boxoffice gross during a<br />

movie's standard two-week nm. And<br />

Film Forum even writes, designs and<br />

covers the cost of the advertising and<br />

publicity campaigns. These people are<br />

serious about independent cinema.<br />

Cooper has parlayed an initial budget<br />

of $19,000 into SI. 2 million, with help<br />

from the NYS Council on the Arts, the<br />

NEA, the MacArthur Foundation, and a<br />

host of public and private sources. Unlike<br />

commercial houses, she says Film<br />

Forum is "in the business of taking risks.<br />

I don't need a hit a week. I just need<br />

them every so often," she smiles.<br />

"Theatres like Film Fonim broaden the<br />

notion of what constitutes entertainment.<br />

It's vital to have someplace to<br />

show a unique, singular, personal, often<br />

significant vision of our world."<br />

As to the future of this unusual and<br />

extraordinary film house? "We have a<br />

20-year track record," boasts Cooper.<br />

"Right now we are taking things one day<br />

at a time. We're down, but we're not<br />

out."<br />

Stay tuned.<br />

Our New<br />

Catalog of<br />

Special Films<br />

And Trailers for<br />

Motion Picture Theatres<br />

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