Boxoffice-September.1997

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GENERAL INFORMATION
Northbrook Court 14 Staff Members Reveal
Secrets of GCT's Success by Pat Kramer
General Cinema's Northbrook Court 14 in Northbrook. ;/ (PHOTO; Richard Rourke)
Frank Mack, Northbrook Court 14
General Manager
What do you like about the exhibition
business?
I think it's exciting. Movies always seem to
be the talk of Monday morning conversations.
[It's great] just to be a part of that, the openings,
especially with big blockbusters. It's an everchanging
business. It's very intriguing and
there's always something new to plan for.
What is most fulfilling about your job?
The idea of supplying a means of entertainment
to the public—the satisfaction that you
see on their faces as they walk out of the theatre
[which demonstrates] that we're successful in
creating a good escape environment for our
patrons.
What is it about General Cinema that's
enabled the mmpany to be successful for
the past 75 years?
1 think it starts as the top: the upper management
has always been solid and supportive of
the industry. They've really been very innovative
with different concepts and through those
opportunities of change, they've stayed ahead
of the competition, always trying to obtain a
better means of providing the customers with
more than just the movie.
Steve Fischel, Senior Supervisor
What do you like about the exhibition
business?
It's a rewarding, exciting business. It's interesting
seeing different movies that come out,
seeing different people who come out and
enjoy our movies.
What is most fulfilling about your job?
Working with great management, seeing
what people like to see, seeing return customers
back for
other mov-
their
satisfaction.
seeing
ies,
What is
it about
General
Cinema
that's enabled
it to
be successful
for the
past 75
years?
Customer service has always been number
one. We take care of our customers—we
treat them as if they are a guest in our house,
not as a customer.
Brandy Werner, Cashier
What do you like about the exhibition
business?
I love it. I've been with this company for
five years, off and on. i love being able to
see people's reactions to the movies. I love
seeing people enjoy their entertainment.
What is most fulfilling about your job?
Seeing the faces of the little kids when they
come out. I have four nieces and 1 love taking
them to the movies, seeing their new experiences.
Adults
are funny too,
with their reactions
to special
effects.
What is it
about GCT
that's enabled
it to be
successful
for the past
75 years?
1 believe
they listen to
their cu.stomers.
If a customer
suggests something, they take it into
consideration and they go through all the channels,
trying to do what their customers would
like them to do.
John Vance, Chief Projectionist
What do you like about the exhibition
business?
I've been in this business for 32 years and
have seen many ups and downs. Today, we're
a very viable industry. There are so many new
and exciting technological advances coming
on board and it greatly enhances the moviegoing
experience for our customers.
What is most fulfilling about your job?
I love to see a full auditorium and I like to
see the audience totally involved in the film,
whether they're gasping or laughing. 1 take
pride that in some small way, I helped coninhute
to their enjoyment.
What Is it about (;CT that's enabled it to
be successful for tlie pa.st 75 years?
Customer satisfaction, clean ;uid well-maintained
theatres, quality presentations, and professionalism.
They're very concerned about
the patrons and the job that's done and the fact
that customers are getting a gixxl presentation
and are happy.
^H