Boxoffice-September.1997

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I am — Last weekend I LETTERS went to my local theatre to see "Con Air." As the movie started, noticed that the picture went off the sides of the screen. You guessed it. The movie was in Scope and the screen was wall-to-wall 1.85:1 Flat. I asked the manager and he played dumb at first, then told me it was a Scope picture on a Flat screen. He said most people don't notice and don't know any better, told me not to tell anyone, and then gave me a free pass. This is a rip-off! The theatre in question is a 10-plex. Only two of the 10 screens can show a Scope movie—the rest are cropped. And they are preparing to build more of the same design! Who can be contacted in the industry to put this problem right? I hope you care about this as I do, and can do something about it. Thanks, Bob Meza Valencia, Calif. Thank YOU, Bob. We do care about this far too common problem, which is why we've run your letter at the top of this section. We hope you don't mind that we've removed the name of the circuit you mentioned to avoid causing needless embarassment for it in print. Our hunch is that your letter will suffice to remind them of your complaint. As to who to contact in order to deal with this problem: in our view, you already came to the right place! The projection article in the April '97 issue of BOXOFFICE was a benefit for all projectionists. "Projection's Seven Deadly Sins" by Sean Lohan is like a pocket manual that all projectionists should have hanging in the projection room. Mr. Lohan listed so many of the important "don'ts" most notably using shoe polish on prints to distinguish splices! I myself was once told that it was the best way to mark splices; I'm glad to find written proof of my theory about it ruining film! possible, can you please publish info on If the National Film Service, headed by Mr. Lohan? I trying to learn all I can about being a projectionist, as I would like to own and operate my own theatre some day. Thanks, and keep up the good work! Philip Herman Rockaway Beach, N.Y. You'll find a listing for National Film Service on page 93 in the ALLIED portion of this issue's Buyers Directory. was just doing some thinking. Print as many of the following comments as you Iwish; —Re: "The Movie Palace Guard" (4/97): Not a bad piece in the April '97 issue, but you missed at least one Fôllywood palace: the Pacific on Hollywood Boulevard between Wilcox and Cahuenga. It's been closed in recent years but will hopefu I ly be re-opened in mid-'98 by Tyrone Power's granddaughter... —Probably the main reason for the closing of many of the Hollywood single screens was the opening of the GCC Galaxy multiplex on Hollywood Boulevard in the early '90s... —Still waiting fortheconcessions revolution to hit L.A. Yeah, we've got bottled water, nachos, $2 bon-bons and ice cream bars, smaller pre-packaged hot dogs and high prices. But where are the branded goodies you mentioned in "Appetite for Construction" (4/97)? —When is the IMAX and Iwerks theatre revolution going to come? —Hollywood creativity still seems to be directed at the making of movies rather than the showing of movies. Witness all the shoebox screens with identical starting times, ensuring long lines at the boxoffice to accompany the high prices at the concession stand... —How about bringing back the double feature with newsreels and cartoons instead of a half-hour of previews? Also bring back the drive-in (a great site in Hollywood would be the deserted TAV building between Selma and Sunset)... —How about earlier starting times (7 to 9 a.m.) on Christmas? And why not have bargain prices the whole day? PS: All in all, yours is a good magazine, except when you don't tell all sides of the story. Don't your arms get tired from patting yourselves on the back? Gerald )anke Hollywood, Calif. Re: Our tired arms: They do, which is why we'll let that comment stand. Reeponso No. 9
Response No. 473 "ûr projected income. Thousands of dollars , guaranteed. "We guarantee 45 screens $81,000 a year!" BASED ON 9, FIVE-SCREEN THEATRES. "We guarantee 20 screens $40,000 a year!" BASED ON 5, FOUR-SCREEN THEATRES. "We guarantee 300 screens $540,000 a year!" BASED ON 60, FIVE-SCREEN THEATRES. "We guarantee 1 screen $5,000 a year!" BASED ON 1, ONE-SCREEN THEATRE. Call us toU free today to find out hov\^ much you could be making with Unique Screen Ad Productions: 1-800-358-1818 Guaranteed. We guarantee you'll make the money we promise by running our screen ads. That's all. We sell and produce the ads. We pay for all the equipment and install it. We guarantee how much we pay our theatre owners before anyone signs on the dotted line. All you do is push a button to run our localized, community-focused screen ads before each movie and collect your checks. Indoor theatres only. UNIQUE SCREEN AD PRODUCTIONS P.O. Box 2165 • St. Cloud, MN 56302-2165 • 1-800-358-1818 • Fax:320-202-2916 • www.mediaproinc.com/usa.html
Page 1 and 2: REVEALED! THE 1998 BUYERS DIRECTORY
Page 3: SEPTEMBER, 1997 VOL. 133 NO. 9 ABOU
Page 7 and 8: JAU smtdxf DAll-^ &^P JBL Cinema So
Page 9 and 10: • Over 1000' Dolby Digital titles
Page 11 and 12: ! m Junior & Dot Together At Last T
Page 13 and 14: Spntpmhpr 10Q7 I"? BoxoFFiCE asked
Page 15 and 16: K ^>^ I E DISGUSTINGLY LARGE COLLEC
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Page 19 and 20: Obviously. Ellroy is a man of stron
Page 21 and 22: — society for making me who I was
Page 23 and 24: NOTHING ELSE IS A PEPSI. Response N
Page 25 and 26: mStereo System for about $12,000?
Page 27 and 28: I We'll Show You o-one can show you
Page 29 and 30: CONTACT YOUR^MERICAN LICORICE SUPPL
Page 31 and 32: Response No. 103 C? 4„.»K lOOT 1
Page 33 and 34: |: room ^"«SBgr WE'RE KEEPING THE
Page 35 and 36: LUCK (It's good business management
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Page 39 and 40: ORG X'^ WHEN YOU NEED THE BEST AND
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Page 43 and 44: . ULTIMATE DUAL STEP LIGHT LF 1800
Page 45 and 46: Every Day Millions of People Look D
Page 47 and 48: 98 Park Avenue • P.O. Box 159 •
Page 49 and 50: .. 1^ D Wî
Page 51 and 52: , i?ft> Response No 1 76 ^. Highest
Page 53 and 54: 7 JkiJBs.lJLH.1. 't^ 1^1 » \uu»~c
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1 Innovation Is Our NIsslon t V •
Page 57 and 58:
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Another Outstanding Performance. .^
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A new Technology 6-Channet Stereo P
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I Tempe, September, 1997 63 t AVL S
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REYNOLDS & REYNOLDS INC. INSURANCE
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Allied Goods and Services Alphabeti
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BOOKERS (continued) NCN(NAT'L CONSU
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' OT^Q A I CONSTRUCTION (continued)
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. Hmoonse No. 237 C0NSULTANTS/DGSK3
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I MISCELLANEOUS (continued) BOSTON
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RENTALS (continued) CHARTER FINANCI
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Exhibitor's Phonebool( A Directory
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Nonresponding Companies Assembled b
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STAR MANUFACTURING INTL. 10 Suniu-n
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TO: NONRESPONDING COMPANIES RE: YOU
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BOXOFFICE Independent Feature Chart
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HOME RELEASE CHART SEPTEMBER 1997 H
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