Boxoffice-Febuary.07.1948

uciunjB.
FINAL BRIEFS IN, AND COURT
IS READY TO HEAR ARGUMENTS
Page 8
REPORT ON CAROUNAS, TEXAS
EXHIBITOR ASS'N CONVENTIONS
In This Issue
COVER STORY:
Exhibitor-Scientist'
Page 22
JRUARY 7, 1948

O"
tK a^\%S>l

of
M-G-M's Sensational
B. f:s daughter
Also the First of a new M-G-M Short Ide
MARTIN BLOCK'S "MUSICAL MERRYGOROUND
ALtANV—TUES. 2/17—8 f.M.
20lh-Fox Scraan Room, 1052 Broodwe
ATLANTA TUES. 2/17—10 A.M.
30th-Fox Scrten Room, 197 Walton St., N.W.
OSTON—Man. 2/16—10:30 A.M.
M-O-M Scroon Room, 46 Church SIroot
CHARLOTTE—TUES. 2/17—1:30 P.M.
20lh-Fox Screen Room, 308 South Church Street
CHICAGO—TUES. 2/17—2 P.M.
H. C. Igel't Screen Room, 1301 South Wobath Ave.
CLEVELAND—TUES. 2/17—1 P.M.
20th-Fox Screen Room, 2219 Poyne Avenue
DALLAS—TUES. 2/17—2:30 P.M.
20th-Fox Screen Room, 1803 Wood Street
DENVER—TUES. 2/17—2 P.M.
Paramount Screen Room, 2100 Stout Street
A VERY IMPORTANT
TRADE SHOW!
How about these name personalities in one big box-office
attraction: BARBARA STANWYCK, VAN HEFLIN,
CHARLES COBURN, RICHARD HART, KEENAN
WYNN. They were hand-picked to play the exciting
characters in M-G-M's glamorous picturization of
P. Marquand's best-seller "B. F.'s DAUGHTER."
J.
A Robert Z. Leonard Production. Screen Play by Luther
Davis. Directed by Robert Z. Leonard. Produced by
Edwin H. Knopf.
• • • •
EXTRA: You'll see a remarkable new musical short, first
of M-G-M's new series by America's No. 1 disc jockey.
It's "Martin Block's Musical Merry-Go-Round" starring
Freddy Martin and Keenan Wynn— and it's a honey!
DES MOINES—TUES. 2/17—1 P.M.
20lh-Fox Screen Room, 1300 High Street
INDIANAPOLIS—TUES. 2/17—2 P.^A.
20th-Fox Screen Room, 326 North lllinolt Street
KANSAS eiTY-TUES. 2/17— 1:30 P.M.
20th-Fox Screen Room, 1720 Wyandotte St.
LOS ANGELES—Mon. 2/16—2 P.M.
20th-Fox Screen Room, 2019 So. Vermont Ave
MEMPHIS—TUES. 2/17—10 A.M.
20th-Fox Screen Room, 151 Vance Avenue
MILWAUKEE—TUES. 2/17-1:30 P.M.
Warner Screen Room, 212 W. Wisconsin Ave.
MINNEAPOLIS—TUES. 2/17—2 P.M.
20th-Fox Screen Room, 1015 Currie Avenue
NEW HAVEN—TUES. 2/17—2 P.M.
20th-Fox Screen Room, 40 Whiting Street
NEW ORLEANS-TUES. 2/17—1:30 P.M.
20lh-Fox Screen Room, 200 South Liberty St.
NEW YORK-NEW JERSEV-Mon. 2/16— ia30 A.M.
M-G-M Screen Room, 630 Ninth Avenue
OKLAHOMA CITY-TUES. 2/17—1 P.M.
20th-Fox Screen Room, 10 North Lee Street
PHILADELPHIA—TUES. 2/17—1
M-G-M Screen Room, 1233 Summ
PITTSBURGH—TUES. 2/17—2 P.M.
M-G-M Screen Room, 1623 Blvd. of Allies
PORTLAND—TUES. 2/17—2 P.M.
B. F. Shearer Screen Room, 1947 N.W. Kearney St.
ST. LOUIS—TUES. 2/17—1 P.M.
S'Renco Art Theatre, 3143 Olive Street
SALT LAKE CITY—TUES. 2/17—1 P.M.
20th-Fox Screen Room, 216 East First Street, So.
SAN FRANCISCO—TUES. 2/17— 1:30 P.M.
20th-Fox Screen Room, 245 Hyde Street
Give Generously
For
AMERICAN BROTHERHOOD WEEK
SEAHLE—TUES. 2/17—1 P.M.
Jewel Box Preview Theatre, 2318 Second Avenue
WASHINGTON—Tues. 2/17—1 P.M.
20th-Fox Screen Room, 932 New Jersey, N.W.

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TIME MAGAZINE
IT'S ONE OF THE FEW
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THE PERFORMANCE
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LIFE
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ONE OF THE BEST OUT
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HALF A DOZEN YEARS!
NEWSWEEK MAGAZINE
HERE'S GREATNESS!
IT TOWERS OVER THE
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IT
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COOK -N.Y. WORLD-TELE.
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I It will make your
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MEMORABLE SCREEN
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CAMERON -NY. NEWS
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THE NEW €y^U^'n£^,^ytO^. ACHIEVEMENT IS
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starring
HUMPHHEYBOGA
iiiEi! mm
DIRECTED BY JOHN HUSTON

THE NATIONAL FILM WEEKLY
PUBLISHED IN
NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. JERAULD Editoi
NATHAN COHEN Associate Ediloi
JESSE SHLYEN .....Managing Editor
IVAN SPEAR
Western Editor
I. HARRY TCLER Equipment Editor
RAYMOND LEVY...._General Manager
Published Every Saturday
by
Ab^^UAiLD PUBLICATIONS
Editorial Offices: 9 Rockeleller Plaza. New York «J,
N f . Raymond Levy, General Manager; lames M.
lerauld, Editor; Chester Friedman, Editor Showmandiser
Section, A. J Stocker, Eastern Representative.
Telephone Columbus 5-6370, 5-6371, 5-6372.
Cable address: BOXOFFICE, New York."
Central Ollices: 332 South Michigan Blvd., Chiccgo
t. 111. I. Harry Toler, Editor Modern Theatre Section
Telephone WAbash 4575.
Western Offices: 5404 Hollywood Blvd., Hollywood
2d. Cain Ivan Spear. Manager. Telephone GLadstone
1186.
Washington Offices: 302-303 International BIdg., 1319
F St., N. W. Lee L Garlmg, Manager. Telephone
WAlional 3482. Fllmrow. 932 New Jersey. N. W. Sara
Young.
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Telephone Gerrard 3934-5-6.
Publication Offices: 825 Van Brunt Blvd., Kansas City
1, Mo, Nathan Cohen, Associate Editor; Jesse Shlyen,
Managing Editor; Morris Schlozman, Business Manager,
lelephone CHeslnut 7777-78.
Other Publications: BOXOFFICE BAROMETEH,
published in November as a section BOXOFFICE;
THE MODERN
ol
THEATRE, published monthly as a
section ol BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, 20 Piedmont St., Lib
9814. Home. Com. 4700.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Pauline Gnflilh.
CHICAGO—332 S. Michigan, Jonas Perlberg, WA-4575.
CINCINNATI— 1634 Central Parkway, Lillian Seltz»r
CLEVELAND—Elsie Loeb, Fairmount 0046.
DENVER— 1645 Lafayette, Jack Rose, TA 8517.
DALLAS^1524 Holland, V. W. Crisp, J8-9780.
DES MOINES—Register & Tribune Bldg., Russ Schoch
D5TROIT— 1009 Fox Theatre Blvd., H. F. R.ves.
Telephones: RA 1100; Night, UN-4-0219.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA.—The Telegraph, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manlon E. Barwood.
2952 Merrick Rd., Elizabeth Sudlow
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462
MILWAUKEE-529 N. 13lh, J. R. Gahagan, MA-0297.
MINNEAPOLIS-29 Washington Ave. So., Les Rees
NEW HAVEN^2 Church St., Gertrude Lander.
NEWARK, N. 1—207 Sumner, Sara Carleton
NEW ORLEANS—218 So. Liberty St., Mrs. Jack Auslet
Telephone MA 5812,
OKLAHOMA CITY— 125 NW 15th St., Polly Trindie.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes
PHILADELPHlA-4901 Spruce St., J. M. Mafcler.
PITTSBURGH—86 Van Braani St., R. F, Klingensmith,
RICHMOND-Westhampton Theatre, Sam Pulliam.
ST. LOUIS—5149 Rosa, David Barrett, FL-3727
SALT LAKE CITY—Deseret News, Howard Pearson.
SAN ANTONIO-333 Blum St., L, J. B, Kelner.
SAN FRANCISCO-25 Taylor St., Gail Lipman
ORdway 3-4812.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO-4330 Willys Pkwy., Anna Kline.
IN
CANADA
CALGARY—The Albertan, Wm. Campbell.
MONTREAL-^330 Wilson Ave., N. D. G,, Roy Carmichael.
Walnut 5519.
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.
TORONTO—242 Milwood, Milton Galbroith.
VANCOUVER-411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Merrlman.
WINNIPEG-The Tribune, Ben Lepkln.
Member Audit Bureau of Circulations
OXOFFICE
SMART MERCHANDISING
«i^ y MART merchandising is Paramount's
policy change which is making "Unconquered" available for
regular-price engagements in April. This is six months afler
the premiere held in Pittsburgh, but it will be as little as three i
months in other parts of the country. Less than 300 advancedadmission
engagements have been played by the picture. So
it has not been "milked" before its availability in sub-key andt
subsequent run situations.
Terming these advanced-price runs as "pre-selling preparation
for this nationwide release," Paramount significantly
points up that it will involve fifty times as many bookings. And
attention also is called to the huge advertising and promotion
campaign that attended the openings on a local area
level. Thus, it is wise to put this picture into general release
before the effect of this advertising and publicity has worn off.
Now, then, if other distributors will follow this good example,
the public demand and the exhibitors' need for good
entertainment will have been met. And much will have been
accomplished toward restoring motion picture patronage,
which was on the downswing.
Another good example is the promotion that Walt Disney
and RKO are putting behind the reissuing of "Bambi.' It isn't
just being dropped into the hopper on a catch-as-catch-can
basis, but it is being accorded the importance of an initial
release. A full-color spread in Life magazine announced its
forthcoming rerelease. That not only shows a confidence on
the part of the producer and distributor, but it also creates a
"desire-to-see" oh the part of the public.
The market is full of reissues these days. But rare is the
instance, if any, in wrhich a proper job of selling, either to the
public or to the exhibitor is evidenced. Many of these pictures
have a greater exhibition value today than they had at the
time of their initial release. Just tossing them in as second
Entereil as SKoni) Class matter at Post Office, Kansas City, Mo.
SKtIonal Edition, $2.00 per year; National Edition, $7.50
Vol. 52 No. 14
FEBRUARY 7, 1948
i

ire.
I
Starting
(
—
[
Sage
To Recommend Elimination
Of New Theatre Controls
Senate subcommittee studying rent controls
announces that changes to be projected include
an end to reins on new theatres, amusement
parks; now goes to full committee.
matures or just putting them out to garner a bit of "velvet"
I rentals is wasteful. Properly merchandised, reissued atactions
of quality can become important grossers and be
lore satisfying to the public.
Production at S*udios
At Season's Low Point
Twenty-five new films on February schedule,
ten less than in January; no new product
scheduled for month at Warners, Selznick,
Screen Guild, or United Ai-tists.
SI
"or Man and Nation
"Those whom war hath joined together,
let no peace put asunder."
James Byrnes
New $15,000,000 Credit Line
Arranged by Columbia
Agreement with First National of Boston,
Bank of America and Manhattan Co. retires
an old $9,000,000 credit previously extended
to company by the three banks.
-K
I
words those, which can significantly be applied in
hese times and in many ways.
For one thing, they serve to
emind that in the late war men of all faiths had joined tojether,
lived, fought and died together that their country
md all for which it stood—might live. These men exempliied
that in brotherhood there v/as attainment of peace; that
difference of religion, race or creed was no bar to the unity
vhich was called for in the hour of need—in a common cause.
i:: :
fhen, it was to bring about a conclusion of the war. Now, it
s to secure the peace.
Bigotry and intolerance are the breeders of war. Freedom,
tolerance and understanding are the keepers of peace.
are the bedrock principles on which our country was
Irhey
built. They are the fortification of the American way of life.
with George Washington's Birthday, American
' Brotherhood Week will be observed throughout the nation.
^
This year that occasion will mark the twentieth aimiversary
'of the National Conference of Christians and Jews. This or-
*j ganization has given real meaning to the precepts on which
'
the founding fathers built our great country. Needless to say,
Ihe need for this work is today greater than at any time in our
national history. It is, therefore, to be hoped that exhibitors,
distributors, producers and all others in this business will exceed
their past good efforts in cooperating with this most
worthy cause.
V.j6av /^hyCut/i^^
National Theatres Cautious
On Television Procedure
At four-day meeting of executives, video is
a topic of discussion, but decision is to take
no hasty steps; NT has laboratoi-y, nevertheless,
to study new television developments.
Parliament Takes Steps
To Restrain Circuits
Approves films amendment to prevent circuits
from altering booking and exhibition
policies in effect last September: designed to
halt proposed pooling of Odeon and Gaumont
British
interests.
Max Roth to Film Classics
As Midwest District Head
Former midwest district manager for
Eagle
Lion will have supervision over Chicago,
Detroit, Indianapolis, Kansas City, Minneapolis,
Omaha and St. Louis.
-»(
No Early Decision Seen
On Heineman Post
-K
Settlement of UA Tussle
In Time' Release Seen
Arthur Kelly, Gradwell Sears expected to
reach agreement on "Time of Your Life;" UA
recently dropped suit filed against William
and James Cagney and Warners after
J. Arthur Rank Organization to make no
immediate decision on successor to its general
sales manager who takes new post with
Eagle Lion; will retain place on board, however.
producers
switched film to that company.
X
Argentina's Import Ban
Taken Off U.S. Pictures
Censors to clear films now up for permits;
restrictions reported aimed at Spain, Italy
and Mexico product, but Americans await
developments.

J
FINAL BRIEFS ARE IN. AND COURT
IS READY TO HEAR THE BIG CASE
D of J
Reply to Briefs
Filed by Defendants:
To the defendants' contentions that they
were not guilty of violating the Sherman
antitrust law through monovolistic conspiracies,
the government responded:
All eight defendants (20th-Fox, Loew's,
RKO, Warners, Paramount, United Artists,
Columbia, and Universal) were guilty of
violating the Sherman act as found by the
court.
All distributor defendants were correctly
found to be a party to a conspiracy to fix
admissions and playing positions of competing
theatres. They also were guilty of conspiracies
with exhibitors to fix admission
prices.
ON SUBJECT OF POOLING
The major defendants (Big Five> restrained
trade in films by pooling theatres with independents.
This has been proven by the
government, according to the Department of
Justice brief.
The ban against theatre expansion in the
decree was a less drastic provision than the
antitrust violations by the major defendants
warranted. In otlier words, the decree fell
down in permitting the majors to buy out
their partners and not ordering divorcement.
The statutory com-t acted properly in ending
the arbitration system established by the
consent decree in 1940. The government explained
that the arbitration system was part
of the consent decree which turned out to be
inadequate. The system had no excuse for
existence apart from the consent decree, and
therefore should have ended when the consent
decree ended.
Furthermore, according to the Department
of Justice, "the fact that the five major
defendants are willing and anxious to maintain
the arbitration system at their own expense
suggests only that it has a special
value for these companies that it does not
have for general purposes of Sherman act
enforcement."
OTHER ALLEGED VIOLATIONS
In its appeal brief the government has little
say about the Little Three—Columbia,
to
United Artists and Universal. But in the
section answering the arguments advanced
by the defendants, the government stated:
Universal, United Artists and Columbia
violated the Sherman act by tying one film
to another through franchise agreements
and seasonal block booking.
Block booking, in the form of franchise or
otherwise. Is a copyright licensing abuse
which violates the Sherman act.
Universal and United Artists violated the
Sherman act by making master agreements.
The government also thinks that the bans
on formula deals, master agreements, pricefixing
and unreasonable clearances are reasonable.
They are traditional remedies for antitrust
violations. The government also
Only the Oral Arguments
Remain to Be Presented
To Highest Tribunal
By WALTER WALDMAN
NEW YORK—The U.S. supreme court
has received the final set of briefs prepared
by the defendants and the government in
the ten-year-old antitrust case. These
briefs contain arguments against the antitrust
decree, proposals for modifying the
decree and answers made by the government
and defendants to each others' arguments.
All of these points will be siunmarized
orally by government and defendant attorneys
at the supreme court hearings set
for Monday and Tuesday, February 9 and
10. In addition, the court also will hear
from lawyers representing the ATA, CSA
and SCTOA on their petitions for intervention
and appeals on competitive bidding.
Arguments on the decree were listed in
tabular form in the January 31 issue of
BOXOFFICE.
ALL BUT ONE FOR BIDDING
The Big Five—20th-Fox, RKO, Loew's, Warners
and Paramount— replied to the government's
arguments for divorcement, crosslicensing,
ban on theatre expansion and
criticisms of the arbitration system. All but
Paramount also came out in defense of competitive
bidding.
The Little Thiee — Columbia, United
Artists and Universal—answered the government's
charges that they had violated the
antitrust act through franchises, block booking,
master and formula deals, price fixing.
The government's reply to the defendants
briefs covered the following points:
Charges of conspiring to violate the Sherman
antitrust act.
Divorcement and theatre expansion.
Bans and restrictions on trade practices
contained in the decree.
The reply also discussed the intervention
petitions filed by the ATA, SCTOA and CSA.
thought the New York court was justified in
placing the burden of proof on the distributor
to show that clearances are reasonable.
The only provision the government did not
approve as a remedy for restraints of trade
was competitive bidding. Bidding was
described as inadequate and unenforceabTe
The government has also objected to the
intervention petitions filed by the CSA and
jointly by the ATA and SCTOA. It asked
the supreme court to dismiss these petitions
on the grounds that these organizations fail
to meet the legal requirements for intervention.
The government claims that it adequately
represents the interests of the nondefendant
(independent) exhibitors.
In concluding the government pohrted out
that thousands of exhibitors and others have
a stake in the antitrust decree. If the CSA,
ATA and SCTOA were permitted to intervene
and file suits under the decree, others should
have the same rigiht.
The Big Five Answers
To Government Brief
The five theatre-owning defendants attacked
the government brief on the general
grounds that it was filled ivith inaccuracies
and omissions.
The brief as a whole also "reflects a determinaLion
to wreck the defendants and the
industry regardless of any other consequences.
The brief subordinates everything else in
favor of a fixation for stripping defendants
of their theatre interests and destroying
their value in the course of that major
surgical operation."
They maintain that ownership of theatres
is lawful and that the government has not
been able to prove otherwise.
AFFILIATES BENEFIT PUBLIC
They maintain that the public lias benefitej
from affiliated ownership of theatres because
those theatres have been managed by
skilled and experienced operators. They have
provided the finest theatre facilities.
Trade practices found to have been illegal
have no relationship to ownership of theatres
by producer-distributors. Those abuses offered
no justification for divorcement.
The government has no justification for
lumping together the theatres of all the defendants
in an effort to prove monopoly
and restraint of trade.
The New York court was right in refusing
to order divorcement and in refusing to find
that the Big Five, as producer-distributorexhibitors
constituted unlawful combinations
in restraint of trade.
In addition, 20th-Fox attacked the government's
argument that ownership of theatres
is against the public interest because
of monopoly abuses. There is no evidence
that the public has had to pay higher admission
prices because of ownership of theatres
by distributors. On the contrary, prices
between 1931 and 1945 rose only 1.9 per cent.
This shows that the present method of distributing
and exhibiting pictures has been
greatly in the public interest.
DEFEND CROSS-LICENSING
The majors also challenged the government's
statement that the present setup
makes for stereotyped films. This is not so.
The district court has found there are no
restraints in the production field, and there
are no restraints in getting a theatre for
these films.
The Big Five replied to the U.S. proposal for
a ban on cross-licensing in the following
terms: Such ban would have the same effect
as divestiture: it would make it impossible
for the companies to operate some of their
theatres; each company produces only enough
films to keep several showcases adequately
supplied; the ban would favor independent
theatres at the expense of affiliated theatres.
The majors should not be forced to sell
out their partial interests to independent
partners. If any arguments arise as to pos-
BOXOFTICE :: February 7, 1948

Herman Levy, General Counsel for TOA, to Carolina Exhibitors:
Whatever the decision, and of this you may be certain, it will be more difficult
for you to run your business after the decision is rendered than it is right now.
sible monopoly or deadlocks over terms of
sale,
district
these can and should be decided by the
court.
Divorcement, and the bans on crosslicensing
and theatre expansion are unnecessary
because the decree provides adequate
relief from trade practice abuses through its
ban on price-fixing, master and formula
deals, franchises and clearance restrictions.
In addition all of the Big Five except Paramount
accept competitive bidding as a positive
method of stimulating competition.
Competitive bidding eliminates the old
customer philosophy and the rigid setup
formerly characterizing selling.
They denied that large circuits or affiliated
circuits will bid for films just to keep them
away from independents.
The friends of bidding also pointed out that
there is nothing in our laws requiring that
every theatre must be placed on equal financial
footing with its competitor. Consequently
there is nothing illegal or wrong in one theatre
outbidding another because of its
economic position.
As to disputes over bidding, they could be
settled by an arbitration system that will
probably have the support of the Little Three
companies as well as the Big Five.
Little
Three Replies
UA. Columbia and Universal actually replied
to the government's answers rather than
to its appeal brief. They attacked the way the
government tied in franchise agreements with
block booking. UA never sold in blocks; Columbia
and Universal long sold their product
by the season, but claimed that these were
not conditional sales, were not forms of
franchises, and were legal, wholesale methods
of distribution. Universal said there was
nothing illegal about franchising which enabled
a nontheatre owning distributor to
compete -with a theatre-owning distributor.
North Central Accused
Of Theatre Monopoly'
MINNEAPOLIS—North Central Allied, long
a foe of alleged monopoly in the motion
picture industry, this week found itself accused
of monopoly.
The charge was made by attorney John
Goldie, who appeared before the city council
in behalf of Ray Secrest's application to
transfer his Princess Theatre license to a
nearby abandoned school building, which he
wants to convert to a theatre. His lease on
tJie Princess expires soon and will be taken
over by a brother of Ted Mann, independent
circuit operator and Allied leader.
Unless the license is given to Secrest, said
Goldie, "it will be filched by one of the
monopolistic chains." North Central Allied
has opposed additional permits here for more
than a decade and Goldie charged this action
runs counter to the American free enterprise
system. The council took no action
and failed to hear clergymen and AFL spokesmen
who came to support Secrest's bid.
BOXOFHCE : : February 7, 1948
TOA and Ascap Agree
On New Licensing Fees
NEW YORK—After five months of negotiation. Theatre Owners of America and
Ascap have reached an agreement on a ten-year rate formula for theatres. Ascap negotiators
have promised to recommend it to the board and expect its early approval. TOA
executives will recommend its acceptance to all regional units.
It is understood the Department of Justice will not interfere with execution of the
plan in case Allied members refuse to accept it.
The rate scheduled is as follows:
Theatres Former Rate New Rate
499 Seats and under 10 .10 Per Seat No Change
500-799 Seats 10 .12y2 Per Seat 21/2 up
800-1,599 Seats 15 .19 Per Seat 4 Cents up
1,599 Seats and upwards 20 .25 Per Seat 5 Cents up
These rates are effective March 15 or at the expiration of any current contract beyond
that date.
Ascap reserves the right to set special scales for theatres with continuous live talent
policies. Fifty per cent of the above rates will apply where a theatre operates three days
a week or less.
This annoimcement terminated five months of negotiations between Ascap and TOA.
Negotiations started in September following Ascap's announcement of new rates on a
seat admission price basis, which would have resulted in new rates considerably higher
than those currently announced.
Court Orders Records
In Jackson PL Case
CHICAGO—Judge Michael L. Igoe of U.S.
disti-ict court has ordered six defendants in
the Jackson Park case to produce records on
their dealings with Chicago theatres to determine
whether certain distribution practices
are being continued in violation of the
Chicago decree.
The controversial matter was in the court
again as a result of a petition for civil and
criminal contempt citations against the defendants
filed by Thomas McConnell, counsel
for the Jackson Park Theatre, who listed
more than a dozen alleged violations of the
court order.
McConnell told the court that the records
would show that the Jackson Park Theatre
was charged a higher rate tor a picture than
a north side theatre and that "clearance
periods" are being maintained during which
pictures may not be shown in outlying theatres
after Loop runs.
When attorneys for the distributors protested
that the decree applied only to the
Loop and south side theatres in the vicinity
of the Jackson Park Theatre, the judge dismissed
this theory as "too narrow." He said
that if the situation as outlined by McConnell
is true, it is a direct violation of the
decree.
He declared :
into,
"This matter should be looked
either here or by a grand jury."
There was no question here that the Jackson
Park decision and the subsequent decree
was having reverberations not only in Chicago
but elsewhere. McConnell said he is
filing three more antitrust actions in such
widely separated areas as Cleveland, Indianapolis
and Dallas.
In the Chicago district, several changes
became evident this week. The Monroe Theatre,
operated by James N. Jovan, heretofore
a B house, has obtained MGM's "Desire
Me" for first run starting February 18. It
also was announced that the Garrick. a
Balaban & Katz property which has been
a first run theatre with an admission policy
of 95 cents and $1.25 for roadshows, will drop
to a policy of two third run films on each
program with a scale of 37 cents to 1 p. m.,
50 cents to 5 p. m., and 67 cents evenings,
plus tax.
McConnell, who last week became counsel
for Allied of Illinois, announced that the first
of the three contemplated suits will be filed
in Cleveland. This suit involves the Tascarawas
Amusement Co. vs. the distributors
and the Shea circuit which has houses In
Dover and New Philadelphia, Ohio. The brief
will contend that the majors, with the exception
of Paramount and Warners, have
refused to grant day-and-date runs with the
Shea theatres.

Campaign
REMEMBER?
ARTHUR J.
KING WM. R. SORENSEN JERRY NEUMANN
Protestant Catholic Jew
Ki/Ud April 7, 194} in Germany Killid Sept. 14, 1944 in France Killed April 194i in France
They fought together for a better world.
You can remember what they died for
by giving what you can to American
Brotherhood Week. Your money will
help the work of spreading friendship
and tolerance throughout the nation!
^|\/E
Contributions may
MO\A/
sir:
^^^^^m ^m :
B ^H ^^^^^V ^V ^V
^^f^^ ^^ jjJI^H '^0< Broadway, ^H ^^f^^ ^g ^g
New York 18, N. Y.
SrONSORED BY THE MOTION PICTURE INDUSTRY IN BEHALF OF THE 1948 CAMPAIGN OF THE NATIONAL CONFERENCE OF CHRISTIANS AND JEWS FOR AMERICAN BROTHERHOOD WEEK {FEB.I
This space contributed by this publication to a great C>

: February
i
COURT MAY TOSS OUT BIDDING.
CAROLINA EXHIBITORS TOLD
Herman Levy Predicates
This View on United
Opposition to Plan
By J,
CHARLOTTE, N. C.—Because all exhibitor
organizations, some defendants in the
antitrust suit and also the attorney general
are opposed to competitive bidding,
Herman Levy, general counsel of the TOA,
strongly expects the supreme court to
throw it out when it hands down a decision
on the appeals.
This was one of the highlights of his speech
before the Tlieatre Owners of North and
M. JERAULD
South Carolina at their 36th annual convention
here in the Hotel Charlotte.
HAZARDOUS TO PREDICT
He pointed out, however, that it was impossible
to predict how the minds of judges
not familiar with the business will react in
a situation of this kind. In the Jackson Park
case in Chicago, he said, the court had ruled
in favor of competitive bidding, and the supreme
court, which now has the appeals in
the antitrust case before it. refused to hear
an appeal. This was. In effect, approval of
the
plan.
It might be. Levy said, that the supreme
court judges had in mind that this problem
would be settled by the all-industry case.
Levy also suggested the possibility that the
court might send the case back to the thi-eejudge
court in New York for the purpose of
permitting the litigants to work out a new
consent decree.
The three-judge court decree restricted
competition rather than broadened it. he
declared.
"Whatever the decision, and of this you
may be certain," he declared, "it will be
more difficult for you to run your business
after the decision is rendered than it is right
now."
The Jackson Park case, he said, is now
the law of the land and its effects will spread.
It not only approved competitive bidding: it
also introduced limitation of runs and restricted
double features under certain circumstances.
WHO WILL FOOT THE BILL?
"Because cases like the Jackson Park case
appear, on paper, of benefit to exhibitors and
of detriment to distributors," he continued,
"they become a source of ecstatic pleasure,
at least in certain quarters. The philosophy
that what is good for exhibitors must be bad
for distributors and, vice versa, is unsound
and dangerous. Many times the Implications
and ramifications of what appears to be a
victory for exhibition in a particular case
develops into a detriment for exhibition in
general.
"Who do you think foots the bill for litigation,
running into millions annually? It is
passed on to exhibitors. I am not asking
exhibitors to forego litigation when it is
necessary. Sometimes there is no alternative.
There are. however, many wrongs, illnesses
and problems on the sides of both exhibition
and distribution, which cannot profitably be
Attending the 36th annual convention of North and South Carolina Theatre
Owners at Charlotte, February 1-3, are, left to right: Ted Gamble, president of Theatre
Owners of America; Ben Strozier, retiring president of North and South Carolina
Theatre Owners; Sam Shain, director of public relations, 20th-Fox, and Roy Smart,
Carolina exhibitor.
solved by litigation although litigation is resorted
to. Yet never in the history of the
industry have the representatives of both
sides taken time off to sit down with a conscientious
desire and effort, by conciliation
and round-table discussion, to eliminate those
obstacles, problems, wrongs and Illnesses which
are possible of amicable adjustment. It is our
hope that with the rendering of the decision
in the supreme court, whatever that may be,
exhibitor's effort to accomplish an open
forum for the industry will meet with greater
success than hitherto. Along that line lies a
possibility of a better, more harmonious industry.
Along the other line lies litigation,
more litigation and still more litigation. The
choice, it seems to me, is as simple as all
that."
Levy said the decision in the Washington
state court ruling that Ascap had not complied
with the requirements for registration
of its copyright holdings did not settle anything.
It is possible for Ascap to file a new list
to properly comply with the law, to reassign
to
the copyi-ight owners their individual
copyrights and to file individual suits for
non-payment of fees.
"Some good progress has been made in :v.;'
Advanced Admissions
Get Carolinas 'No'
CHARLOTTE, N. C.—Lively discussion
of advanced admission attractions featured
the afternoon session of the second
day of the 36th annual convention of the
Theatre Owners of North and South Carolina.
The opposition to the spread of this
policy was unanimous. A resolution on
the subject said "in thp opinion of this
association the expansion of such a policy
is not in keeping with the interest of
the public cr the industry." The hope was
expressed that "producers will refrain
hereafter from enforcing such a policy."
negotiations with Ascap," he said. "'Any
compromise ultimately to be accepted for
recommendation to our membership will have
to be fair and reasonable for all theatres
the kind of compromise that will make it
unprofitable to pursue any other remedy.
"While compromise, as already explained
to you, appears to be the most realistic and
practical approach, it will have to be a fair
and reasonable compromise or we shall fight
Ascap on all fronts with all weapons at our
command."
Robert W. Coyne, executive director of the
TOA, was the first speaker on the formal
program. He stirred applause by saying thar,
the south had been the inspiration for both
the ATA and TOA. He also stated that the
negotiations with Ascap had delayed the imposition
of new rates for five and one-halt
months and that he hoped for a settlement
that would please most exhibitors.
SEE 185,000 16mm PROJECTORS
In discussing the 16mnr problem, he said
that before the war there were 40,000 16mm
projectors. Last year, he said, there were
60,000 and now there are 100,000. Next year,
he predicted, 185,000 projectors will be manufactured.
"Are we justified In opposing this Industry?"
he asked. "If it should start producing
its own entertainment pictures, we would
be justified. It would be competition. Our
present problem is the spread of old pictu:-es
into this field. We have received promises
of cooperation from 20th-Fox and RKO. but
have had no success with United World, subsidiary
of Universal."
The opening session of the two-day con-
\'ention was attended by about 200 members.
Snow and sleet all over the region held down
attendance. George Carpenter was elected
president to .=ucceed Ben L. Strozier.
Walter Griffith reported the organization
now has 418 members. Regional distributor
and equipment representatives were present.
Sam Shain. director of exhibitor and public
relations for the 20th-Fox distribution department,
attended, and David Palfreyman of
Washington represented the MPAA.
BOXOFnCE :
7, 1948 11

aramounts big-^caie uram
a tremendous send off with a
Watch The West — all this week— as •''
WORLD PREMIERE Fl
and civic celebrations in Albuquerque, Houston, San Antonio, Dalh

^ the bouthwest s
Glory Town
The epic story of an historic
frontier fight for an empire of silver
and cattle. Filmed in the west's own scenic grandeur in greater
Cinecolor— with the stars of the hottest recent outdoor hits.
Produced and promoted with a scope that classes it with those
other frontier -town epics that have made boxofHce history!
cie
gets
|[
JQ
ll If CtrV featuring star appearances
ewy^
Dir orth — followed by 50 Southwest
^''Ofj dates. ; '•od ung
fict

Ted Gamble to Carolina, Texas Conventions:
DANGER IN ENDING CLEARANCES;
'48 BUSINESS PROSPECTS GOOD
Tells Dallas Convention
Jackson Park Decision
Could Ruin Business
By NATHAN COHEN
DALLAS—Ted Gamble, president of TOA,
told the Texas Theatre Owners in convention
here this week that abandonment of
an intelligent clearance system and the
carrying out of some provisions of the
Jackson Park injunction—as jubilantly
urged in some quarters—would wreck the
exhibition end of the motion picture industry.
Gamble was not defending the distributor
side of the Jackson Park controversy. He
was merely pointing up some of the disastrous
results which could come to the exhibitor
if the principles established in the
Chicago clearance system decree were carried
down the line in all distribution areas.
WILL START PRICE WAR
"The minute you tell patrons that they will
be able to see a picture at a neighborhood
house immediately following its first run at
the downtown theatre, you create a situation
which destroys all protection not only for
the first runs but for the second, third and
fourth runs. This business has been built
up on that kind of an arrangement.
"What happens if the first run theatre
finds its expensively advertised product at a
neighborhood house the following week?" he
asked. "The downtown theatre then has but
a single defense weapon — price. The first
run will have to slice admissions, to attract
its clientele. Then, in all probability, the
second run houses will cut theirs. And the
war is on with business-wi-ecking results."
Gamble's experience as an exhibitor, until
recently, has been almost exclusively with
second run theatres. It has only been in the
last year that his interests have been expanded
to include a circuit of key situations.
Hence, he was viewing the situation as a
theatre man who would be affected both in
first runs and subsequents if the clearance
system were destroyed—but primarily as a
second run theatre owner.
COYNE ALSO ATTENDS
Gamble, along with Robert W. Coyne,
TOA's executive director, and Sam Shain, exhibitor
relations director for 20th Century-
Fox, flew to Dallas early Wednesday from
Charlotte where they had attended the convention
of the Carolina exhibitors association.
In for the convention here, also, were Morris
Loewenstein, president of Oklahoma Theatre
Owners and secretary of TOA; Harry
Lowenstein, Aidmore, Okla., a TOA director,
and Claude Mundo, Little Rock, Ark., president
of the ITO of Arkansas.
The Texas group voted unanimously to affiliate
with Theatre Owners of America, on
motion of H. A, Daniels of Seguin. Tex. Henry
Reeve, of Menard, presided at the session,
For the U.S.S. Texas,
Collections Are Okay
Dallas—Texas exhibitors, who have
been dead set against theatre collections,
will relent long enough to help
raise funds to bring a great battleship
back to the Lone Star state and thus
it save from the ignominy of the junk
yard.
R. J. O'Donnell, vice-president and general
manager of Interstate circuit, told
the Texas Theatre Owners at its convention
here this week that theatres of the
state will permit collections to raise $250,-
000, estimated to be the cost of permanently
docking the U.S.S. Texas in Houston.
The Junior Chamber of Commerce
of the state will cooperate with exhibitors
in promoting the campaign.
O'DonneU said all circuits have promised
to participate and many independent
exhibitors are joining in the movement.
He said that 20th Century-Fox
Movietone will make a trailer, with Linda
Darnell and Dana Andrews, both Texans,
and that approximately 325 trailers will
be available for showing in the state.
and Mart Cole of Rosenberg led in an open
forum discussion which followed the talks
by the national leaders.
Gamble told the delegates that TOA now
has 10,000 members, ii\/e times the largest
membership ever held by any eshibiror association.
He said that he looked for a decision
in the antitrust case by spring, that
he felt some sort of a satisfactory agreement
would be reached with Ascap.
Coyne discussed advanced admissions,
which he said resulted in 20 per cent less
attendance by children in the weeks immeaiateiy
following the hiked price picture, and
10 per cent less attendance by adults. This
drop in business was revealed in a TOA
study recently made. On television, Coyne
said the advent of video will have its effect
on exhibitors, and he indicated that some
theatre organizations are considering the advisability
of making deals for exclusive rights
to televised important events for the country's
theatres.
Morris Loewenstein spoke on TOA organization,
and reported that Oklahoma exhibitors
already have paid in more than 50 per
cent of their ten cents a seat assessment for
the national organization. Don Douglas, of
Robb and Rowley circuit, discussed the film
trucking situation in Texas and reported that
both Texas Theatre Owners and Allied Theatres
of Texas will put up a united front in
presenting their case for lower rates to the
state commission.
Theatre Receipts Down
Only 6% in January,
TOA Chief Reveals
CHARLOTTE, N.
C—The general business
outlook for 1948 is good and it can be equally
as good for the picture business if the quality
of pictures is held up, in the opinion of
T. R. Gamble, TOA president.
As a matter of fact, he says, theatre receipts
in this country for January were only
about six per cent lower than they were in
1947 for the same month, and everybody
admits they were excellent then.
Theatre business is lagging behind the
general level of business, he says, because
the public has become convinced there has
been a dearth of good pictures for some time
because of a fear complex that has crept
through the ranks of producers.
CITES BUSINESS OPINIONS
He emphasized that practically all of the
research facilities for studying business trends
are the result of wartime experience. He
emphasized that his conclusions were not the
opinions of the man in the street, but of the
business leaders in the country.
Specifically he said that a compilation of
opinions showed that in 1948 all types and
kinds of businesses showed the following; 60
per cent predict 1948 will be as good or
better than during 1947; 39 per cent predict
conditions about the same as in 1947,
and less than five per cent think the level
will go down.
In the field of industrial production for
manufacturing, based on a figure of 100 per
cent for the five years from 1935 through
1939, industrial production in 1946 reached
172 per cent; in 1947 it was 176 per cent.
For 1948, 72 per cent of the opinions are
that 1948 will be higher than in 1947, 24 per
cent say it will go down slightly, and four
per cent say it will be much lower.
Gamble said that during the 1935-1939
period total U.S. production and gross national
product in goods and services averaged
24 billion, 400 million dollars. In 1946 he
said it reached the staggering total of 201
biUion, 700 million dollars, and in July
1947, was progressing at the rate of 226
billion per year.
NEED FOR BETTER FILMS
The prediction for 1948, he says, is as follows:
70 per cent say 1948 will total as much
or more; 23 per cent predict the level will be
about the same, and only seven per cent see
a
reduction.
"It is the general slump in product that
has caused business to fall off six per cent
in January and not the inability or unwUIingness
of people to spend money in theatres,"
he declared. "This is something to be concerned
about. You can't sell less quality.
Exhibitors should call this to the attention
of producers. Keep on top of the situation,
and keep the level of our business in relation
with the level of general business." he said.
14 BOXOFFICE :: February 7, 1948

in
Jii
Paramount
Following Paramount'soriginally announced i)lan
of distribution, Cecil B. DeMille's "UNCON-
QUF^RED" will be made available for regularprice
engagements in April, 1948.
These are the engagements toward which months
of planning, promotion, and test exhibition all
have pointed.
...//J> SWi^t/f j>e/e€f4e
At
Tiegular
Prices
The less than 300 advanced-admission runs
played so far have been but pre-selling preparation
for this nationwide release, which will involve
fifty times as many bookings as the
advanced-price runs.
This pre-selling insures that "UNCON-
QUERED" will do record business at regular
prices, just as it broke records in scores of
theatres at advanced admissions, including the
biggest opening in history at the Rivoli, New
York; an all-time record gross in Baltimore; and
a first 5 days in Chicago bigger than the theatre's
biggest previous week.
Also pointed primarily toward this April release
date were the country-blanketing full-color
spreads in all leading magazines, the sensational
world premiere in Pittsburgh, the subsecpient
twelve-city jn-rsonal tour by Cecil B. DcMille,
sros »lj
,
Mb
RIP
:alof!«
and all the lavish local promotion that has helped
establish the renown of "UNCONQUERED" in
every key territory.
As a result, every exhibitor of Paramount jiictures
can now plan his regular-price engagement
of this picture with full confidence that it is
thoroughly and favorably known to his entire
market, and with proof-backed assurance that
he is playing one of the great money-making
attractions of the modern screen.
Avjcei*" ,^Va,\e*^' A,e

Paramount and U-l Join
Daily Television Field
NEW YORK—Rapid developments on
the television scene during the past month
indicate that at least three major film
companies are jockeying for position in the
anticipated 1948 television boom. Both
Paramount and Universal plan to join 20th
Century-Fox in offering daily motion picture
newsreels for television broadcasting.
Norman H. Moray, president of Warner
Pathe News, says his company has "no
immediate plans" for special television
newsreel films. MGM's News of the Day
offers no comment.
Entry by the film companies into the television
newsreel field comes on the heels of a
sudden rush by the three worldwide wire
services to supply 24-hour newsreel motion
pictures to television stations. Associated
Press, United Press and International News
Service were the first to get busy on television
newsreels.
TELENEWS TO PRODUCE
AP and UP started off by filming their own
newsreels. About a month ago INS tied in
with Telenews Productions on a deal to supply
television advertisers with daily newsreel
films, still wirephotos and teletyped news
tapes. Telenews will produce the newsreel
films. The INS is owned by William Randolph
Hearst. So is MGM's News of the Day.
Just three weeks after INS tied up with
Telenews, 20th-Pox said that it would produce
five weekly ten-minute newsreels at the
Movietone News studios. These reels will be
sponsored by the R. J. Reynolds Tobacco Co.
over the NBC east coast television network
starting February 16. The Camel cigarets
newsreel program will be carried by NBC's
New York and Washington stations and by
WPTZ, Philadelphia: WRBG, Schenectady,
and WBAL-TV in Baltimore.
Paramount now is lining up a national
sponsor for a new ten-minute daily television
newsreel to be produced by the regular Paramount
News staff. Tlie reel will be released
five or six times a week. Like 20th-Fox,
Paramount plans to fly negatives into New
York for processing. It will then fly out
prints to television stations.
UNIVERSAL PLANS VARY
A Paramount spokesman denied that the
television newsreel will compete with the
regular twice-weekly theatrical newsreel. He
pointed out that the reels will vary for theatrical
and television audiences. There is
more emphasis on dramatic effects in the theatrical
reels, he explained.
Universal's television newsreel plans vary
from those of Paramount and 20th-Fox. The
company expects to tie in with a worldwide
wire service in a deal similar to the Telenews-
INS arrangement.
During January Paramount also decided
to offer its system for filming news events
directly from a television receiver to television
advertisers and agencies for recording live
television programs. The company will charge
the advertisers and agencies 20 cents a foot
for a 35mm negative. This rate is exclusive
of the cost of prints. This service will enable
television sponsors to duplicate expensive live
Predict a Morals Code
For Video Programs
NEW YORK—The full scale advent of
television will create many problems
which, in the past, have plagued both
radio and the motion picture industry.
This is indicated in a newly published
volume, "Radio and the Law," by Richard
A. Lavine and J. G. Moser, California
lawyer.
Questions of censorship, rights of privacy,
ownership of broadcasts, the rights
to use televised broadcasts for commercial
showings—these will be problems to confront
video broadcasters and exhibitors
who pick up telecasts for their theatres.
"The scantiness of costumes, length of
embraces, the type of characters which
can be portrayed upon the television
screen are problems which do not occur in
the field of standard -broadcasting," the
authors point out. As a result they foresee
a television code authority to meet
such problems in the manner of the film
industry.
action shows on television stations that are
not hooked up on a coaxial cable or radio
relay network system.
Another feature of this latest Paramount
television service is that it will bring in some
revenue from the company's theatre television
system.
It wasn't until the middle of 1946 that
Paramount decided to unveil its theatre television
system for demonstrations at the New
York Paramount Theatre. Since then the
system has been demonstrated before a meeting
of the Television Broadcasters Ass'n.
Paramount is awaiting the supreme court
decision on theatre divorcement before it
introduces news events filmed from television
receivers in its circuit houses.
AMPP Re-Elects Officers;
Retain Johnston Head
HOLLYWOOD—Officers of the Ass'n of
Motion Picture Producers have been unanimously
re-elected, with Eric Johnston -j'etained
as president: Y. Frank Freeman, chairman
of the board: Charles Boren, vice-president
in charge of industrial relations; and
James S. Howie, secretary-treasurer.
Directors elected on nomination of member
studios are B. B. Kahane, Columbia: Marvin
Ezzell, Samuel Goldwyn; L. K. Sidney, MGM:
Y. Frank Freeman, Paramount; N. Peter
Rathvon, RKO; Allan Wilson, Republic; Fred
S. Meyer, 20th-Fox: Edward Muhl, U-I, and
Herbert Freston,
Warners.
Central Casting Corp.'s officers were also
unanimously re-elected, with the same company
representatives named to the board of
directors.
False and Scandalous/
Brandt Says of Suit
NEW YORK—Charging that the allegations
made by Paramount in its checking suit
against 87 Brandt theatres, 96 theatre corporations
and 53 officers in the New York
metropolitan area and northern New Jersey
are "false and scandalous," Harry Brandt
has asked the supreme court of the state of
New York to have them stricken from the
complaint before the trial. The trial was
originally set to start February 9.
CASE "UTTERLY UNFOUNDED"
Paramount has the alternative of serving
an amended complaint plainly and concisely
setting forth the ultimate facts of the alleged
cause of action and omitting "evidentiary
and other improper matter," Brandt's complaint
says. Brandt's action was served February
3 on the Paramount lawyers, Phillips,
Nizer, Benjamin & Krim, by his lawyer,
Milton C. Weisman, of Weisman, Celler,
Quinn, Allan & Spett.
Paramount's $563,265 damage suit listing
separate causes of action is "utterly unfounded,"
33
according to Weisman. Brandt
claims that the "vicious and dehberate inclusion"
in the complaint of unnecessary and
irrelevant matter was dictated by a "mahcious
and over-reaching desire" of Paramount and
its attorneys to destroy him. Brandt objected
most strongly to Paramount's publicity
department releasing to the press, prior
to service of the complaint, a release which
purported to summarize the complaint. Actually,
this release contrived to emphasize
the evidentiary allegations to which action
was taken, Brandt claims. Paramount thus
achieved a license to destroy Brandt thi-ough
a campaign of vilification conducted through
the press, according to Brandt.
"UNNECESSARY AND IMPROPER"
Calling Paramount "one of the monopolistic
giants in the production and distribution of
motion pictures," Brandt's complaint say.s
that the "unnecessary and improper allegations"
will be a continuing Ucense for further
libels against him and his business associates.
The publication of the libelous matter included
in Paramount's complaint is "nothing
less than an abuse of process and a deliberate
attempt, because of Brandt's efforts to control
the independent exhibitors, to destroy
him by false and adverse publicity," the complaint
said. Paramount filed its suit in mid-
January.
Dezel Gets 37 Westerns,
Opens St. Louis Office
NEW YORK—Albert Dezel, president of
j
Albert Dezel Productions, Inc., has acquired >
37 westerns for reissues in the U.S. from »
George H. Hirliman, president of United '•
Screen Attractions. The group includes ten \
'
Ken Maynard westerns, eight Bob Steele i>
westerns, eight Bill Cody westerns and US
starring Fred Scott.
Dezel has named John Walsh, former manager
of Screen Guild Productions in St. Louis,
manager of the new Dezel branch in that
city. This brings the total of Dezel branches
to six, the others being Detroit, Chicago,
Cincinnati, Cleveland and Indianapolis.
16
BOXOFFICE :: February 7, 1948
1

IS
rKiUMT, inc lorn
YOUR LUCKY DAY
..AhenyoLir boxoffice-trained eye will recognize a picture iinquesti(m;ihl\
ci.;tined to be one of the outstanding screen suspense dramas ot all rinu-—at
Paramount's
TRADE SHOWS
miHILLAiD fHkLESUUGHTOi
Maureen George Rita
O'SULLIVAN • MACREADY • JOHNSON
,«^ and ELSA LANCHESTER • HAROLD VERMILYE
J«. Produced hy Richard Maibaum • Directed by JOHN FARROW
\
Also To Be
RADE-SHOWN
'eb. 11, 12 and 13
cie Plne-Jhomas Action Dramas.
Here's The Schedule for All Four:
CITY PLACE XAGED FURY' •MR. RECKLESS" "SPEED TO SPARE" "THE BIG CLOCK-
ANY
FOX PROJ. ROOM, 1052 Broadway
AANTA PARA. PROJ. ROOM, 154 Walton St., N.W
B5T0N
PARA. PROJ. ROOM, 58 Berkeley St
B FALO
PARA. PROJ. ROOM, 464 Franklin St
C^RLOTTE
PARA. PROJ. KOOM, 305 So. Church St
CCAGO PARA. PROJ. ROOM, 1306 So. Michigan Avenue. .
CiCltJNATI
PARA. PROJ. ROOM, 1214 Central Parkway
C VELAND PARA. PROJ. ROOM, 1735 E. 23rd Street
ClLAS PARA. PROJ. ROOM, 412 S. Harwood Street. . . .
CJVER
PARA. PROJ. ROOM, 2100 Stout Street
t< MOINES PARA. PROJ. ROOM, 1125 High Street
CROIT
IIIANAPOUS
J.IKSONVILLE
PARA. PROJ. ROOM, 479 Ledyord Avenue
PARA. PROJ. ROOM, 11 6 W. Michigon Street
FLORIDA THEATRE SCREENG RM., 128 Forsyth St.
K>ISAS CITY PARA. PROJ. ROOM, 1800 Wyandotte St
2 P M..
.10:30 AM..
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I'i ANGELES PARA. PROJ. ROOM, 1613 W. 20th Street
L'i ANGELES BOULEVARD THEATRE, Washington & Vermont Sts.
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A'^^PHIS PARA. PRO/ ROOM, 362 So. Second Street
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A'WAUKEE PARA. PROJ. ROOM, 1121 N. Eighth Street
fcJNEAPOUS
PARA. PROJ. ROOM, 1201 Currie Avenue
N/^ HAVEN PARA. PROJ. ROOM, 82 State Street
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K'/ ORLEANS PARA. PROJ. ROOM, 215 So. Liberty Street
K V YORK CITY
FOX PROJ. ROOM, 345 W. 44th Street
h// YORK CITY NORMANDIE THEATRE, 51 E. 53rd Street
CLAHOMA CITY PARA. PROJ. ROOM, 701 W. Grand Avenue
C>AHA
PLADELPHIA
PARA. PROJ. ROOM, 1704 Davenport Street
PARA. PROJ. ROOM, 248 No. 12th Street
PrSBURGH PARA. PROJ. ROOM, 1727 Boulevard of Allies. ..
PRTLAND
SLOLJIS
PARA. PROJ. ROOM, 909 N. W. 19th Avenue
PARA. PROJ. ROOM, 2949 Olive Street
ST LAKE CITY PARA. PROJ. ROOM, 270 E. 1st South Street
S'J FRANCISCO PARA. PROJ. ROOM, 205 Golden Gate Avenue..
S.TTLE PARA. PROJ. ROOM, 2330 First Avenue
VkSHINGTON PARA. PROJ. ROOM, 306 H Street, N.W
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NEW YORK OTY—"Caged Fury" Reckless" screened Feb. 11

Pi-ovide
1 6 1 Dub,
|
films in fields inadequately covered by the
;
i
commercials. The industry and USIS were
asked to consider "block booking of docu-
mentaries with American commercial fea
j
~T~ Solons Oulline Role
\N. J. He'meman Succeeds For Films Abroad
Schwalberg in EL Post
NEW YORK—William J. Heineman has
succeeded Alfred W. Schwalberg as general
sales manager of Eagle Lion and has been
named vice-president in charge of distribution.
Heineman is former sales head for the
J. Arthur Rank Division of Universal.
Schwalberg. who resigned as vice-president
and general sales manager of EL, effective
February 15, has held that post since
the company was organized in 1946.
In wires to company executives and branch
managers, Schwalberg said he had resigned
to accept a new position, "one of the gi-eatest
opportunities offered to any man in the industry."
He will begin his new affiliation
February 16.
Schwalberg's resignation was accepted with
regret by Arthur B. Krim. EL president.
Krim lauded Schwalberg's accomplishments
toward the creation and development of the
company, and expressed a sense of personal
loss at his resignation.
Both Schwalberg and Heineman are industry
veterans. Schwalberg started as a
traveling auditor for Vitagraph. Inc., in 1926.
He then became head of the contract department
for First National and exchange supervisor
for the same company in 1932. In 1942
he was named vice-president of Vitagraph.
In 1944 Schwalberg was appointed eastern
MPAA Rejects Protest
On 'The Iron Curtain'
WASHINGTON—In rejecting a protest
from the National Council of American-
Soviet Friendship against the release of the
20th-Fox picture, "The Iron Curtain," Eric
Johnston, president of the Motion Picture
Ass'n of America, said that he is resisting
and will continue to resist any attempts to
dictate what appears or does not appear on
the screen.
In a letter .sent to Rev. William Howard
Melish, chairman of the council, who
charged that the picture would impair relations
between the U.S. and Soviet Russia,
Johnston said: "The screen is free in America.
I intend to do everything within my
power to keep it free."
Stressing that "We all want American-
Soviet friendship and peace but that it must
be reciprocal," Johnston said that "the council
is doing nothing to protest the performance
in Ru.ssia of a play, 'The Russian Question.'
This play, with its sneering attack on the
U.S. and its people, is an open bid to stir
contempt and hatred for America," he said.
Re-Elect All Disney Officers
HOLLYWOOD— All officers and directors
of Walt Disney Productions were re-elected
at the annual stockholders' meeting held at
the cartoon studio. Named for another year
were Roy Disney, president; Walt Disney,
board chairman; Gunther H. Lessing. vicepresident
and vice-chairman of the board;
and board members John F. Reeder, George
Jones, Harry Edington and John Lovelace.
1946 to join United World Pictures as vicepresident
and general manager.
Arnold, Porter Retained
For 'Contempt' Writers
HOLLYWOOD—Negotiations have been
successfully concluded whereby Thurman
Ai-nold and Paul Porter will represent the
Screen Writers Guild in legal action to be
undertaken in support of those members discharged
by the studios following their indictment
on charges of alleged contempt of
Congress. Arnold and Porter will prepare
"amicus curiae" briefs to be filed on behalf
of the three discharged scriveners who have
launched civil actions against their respective
former studio employers.
Such suits were filed by Dalton Ti-umbo
and Lester Cole against MGM and by Ring
Lardner jr. against 20th Century-Fox.
Warner Bros, to Encourage
British Independents
LONDON—Warner Bros, will attempt to
promote increased British film production by
independent companies at its studios at Teddington,
Middlesex, according to Arthur S.
Abeles jr., director of Warner Bros. Pictures.
The studios have recently been rebuilt after
their destruction by a flying bomb July 5,
1944.
With the excep-tion of an occasional picture
which Warner Bros, will make at Teddington,
the studios will be open to anyone
who has a picture to produce, Abeles said.
Immediately after work is finished on
"Noose," now being made by Edward Dryhurst
Productions.
WASHINGTON—A congressional commit- i
tee called on the motion picture industry this
week for even greater efforts to help bring
the story of America to the ravaged lands I
of Europe. It spelled out In one, two. three [
order just what should be done.
It had praise, meanwhile, for what already
has been accomplished by the Motion Picture
Export Ass'n. President Eric Johnston
commented: "The report of the Smith-Munclt
group is a recognition by congressional leaders
of the importance of motion pictures and
other media in telling peoples abroad the
story of America and the people."
LISTS COMMITTEE MEMBERS
The committee consisted cf five senators
and seven representatives, of which the lead-
ers were Sen. Alexander H. Smith (R., N.J.i
A. W. Schwalberg W. J. Heineman and Rep. Karl Mundt iR., S.D.l. They went
to 22 countries of Europe last September and
representative for International Pictures and
later was named general sales manager.
October
Service
to see what
doing.
the U.S. Information
is
Heineman entered the industry in 1918 in
the Seattle branch of Pathe Pictures. At
For the film, radio, press and magazine
industries, their suggestions fall into the same
various times he ow^^ed a Warners franchise
the American story abroad. Specifically,
the northwest and served as exchange
in
manager for Warners in Butte. Salt Lake City
here's what the committee said about the (
and San Francisco. In 1930 Heineman joined
film business:
manager.
Universal as Pacific coast district
(1) Export better quality commercial
He later became western manager and assistant
films, "depicting the highest standards cf
general sales manager for Universal.
American life." The committee had "special j
He joined Goldwyn Productions in 1943 as
general sales manager, but left Goldwyn in
commendation" for MPEA. "If certain of the
independent companies who have been laggard
will join in the effort, the problem can
,
readily be solved," it went on. I
(2) Increase the supply abroad of documentary
and non-commercial feature length
,
FOR SOVIET SATELLITES
(3» In Soviet satellite countries, particu- j
larly, there is an unusual opportunity "to 1
capitalize on Soviet insufficiency by showing
,
American advances through medical, dental, I
scientific and other specialized documentary
films," the report stated.
(4 1 16mm newsreels by airmail to
all USIS offices for regular programmin-;
wherever possible. There are two advantages:
They attract larger numbers of persons to
regular USIS offerings: and they offset slanted
Soviet newsreels.
(51 Encourage European educational .systems
to incorporate American films into their
programs.
or at least caption, all USIS films
shown abroad in the national, language.
(7) Pi-ovide each USIS office with one or
|
more mobile film units, ample film subjects
and adequate personnel.
State Department Hears
British Tax Views
WASHINGTON—Tlie problems of frozen
film funds and the British 75 per cent film
export tax were threshed out again this week
by top industry and government officials.
The outcome, however, remained clouded.
In a meeting at the State department, John
McCarthy, assistant director of the Motion
Picture A.ss'n of America's international department,
laid down the industry's views.
18
BOXOFFICE :: February 7, 1948^
i

MGM Cutting Sharply
On Production Costs
NEW YORK—The cost of pictures now
being made by Loew's. Inc., iMGM) will be
substantially lower because of economies put
into effect throughout the company and because
of faster production, according to J.
Robert Rubin, vice-president and general
counsel. Rubin made this statement at a
recent meeting of the stockholders. They had
previously heard Charles C. Moskowitz, vicepresident
and treasurer, say that "a substantial
number of employes had been dismissed
as an economy measure."
Rubin then went on to say that company
earnings for the first eight weeks of the
second quarter of the current fiscal year show
an improvement over earnings in the first
quarter.
DIVIDENDS PAID REGULARLY
In reply to questions by stockholders about
the dividend outlook, Rubin reviewed the
financial record of the company. He said
that since it was founded "we have had no
year in which the operations did not show a
profit.
"We have paid without interruption regular
quarterly dividends from December 1923
up to the present, and frequently in addition
to regular dividends, extras were paid."
He pointed out that dividends were maintained
even after the 1929 crash and the depression
years that followed. During that
period stockholders received a total of
$117,000,000.
He added that the board of directors has
been inclined to pay dividends when it could.
"I have canvassed them for the usual March
31 dividend and I find them unanimously
agreeable to its declaration."
The directors declared a quarterly dividend
of 31 M cents per share on the company's
common stock, payable March 31 to stockholders
of record March 12.
STOCK VALUE $28 A SHARE
The book value of Loew's stock is $28 a
share, according to Rubin.
All members of the board of directors were
re-elected at the last meeting.
The board consists of Nicholas M. Schenck,
president: Joseph R. Vogel, vice-president:
WUliam F. Rodgers. vice-president and general
sales manager: Rubin: Moskowitz: Leopold
Friedman, vice-president and secretary:
David Warfield. William A. Parker, Henry
Rogers Winthrop and Eugene W. Leake.
Two new directors were eleced. They are:
Louis K. Sidney, a member of the executive
council of the MGM studios, and Joseph J.
Cohn, MGM executive producer.
'BF's Daughter' Scheduled
For MGM Tradeshow
NEW YORK—MGM will tradeshow "B.F.'s
Daughter." starring Barbara Stanwyck, in
New York and Los Ajigeles February 16, and
It will be tradeshown in other key cities February
17. The picture will be generally released
the last week in March in lieu of
The Bride Goes Wild," originally scheduled
for that week. "Bride" will not be released
until after "The State of the Union,"
which is to have summer showings.
Set Tlobm Hood' Reissue
NEW YORK—Warners will reissue "The
Adventures of Robin Hood," Technicolor production
starring Errol Flynn and Olivia de
Havilland, March 13. The film was directed
by Michael Curtiz and William Keighley.
Large-Screen Televisior)
Set for 4 Key Cities
NEW YORK — Twenty-three theatres in
four key cities. New York, Chicago, Cleveland
and Los Angeles, are scheduled to carry out
experimental showings of large-screen television
units designed by the Colonial Television
Corp. This is the same company that
installed the large-screen receiver-projector
in the Pantages Theatre, Hollywood.
An official of Colonial said that within
the next few weeks the sets will be instaOed
in six New York theatres, four Chicago theatres,
eight Cleveland theatres and five Los
Angeles theatres.
Although the Colonial official refused to
name the theatres or circuits involved, it has
been confirmed that RKO executives in New
York have attended demonstrations of the
Colonial system and discussed installations
for circuit houses in New York.
J. Robert Rubin, vice-president of Loew's,
made it clear recently that his company
doesn't intend to be left behind when theatre
television gets going commercially. To date
Loew's hasn't decided which theatre television
system will use in circuit houses. A
it
Loew's management committee is studying
aU systems now being demonstrated.
Colonial has been negotiating with theatre
operators throughout the west, midwest and
east ever since their set was used to televise
the Rose Bowl football game New Year's day
in Los Angeles.
The set used at that time was an RCA
receiver with a voltage tube stepped up to
30.000 volts by booster transformers. In front
of the tube was a Bausch & Lomb projection
lens.
The model inspected by RKO executives is
similar and is mounted on wheels.
The sets can project an 8x10 or 9xl2-foot
image.
Cost of the unit is $2,195, plus $150 for
installation.
Harry Brandt, president of the Brandt
Theatres, said that he is planning to use
large-screen television in his theatres, but
it will not be the Colonial system.
Meanwhile Paramount is awaiting the supreme
court decision on the antitrust decree
before going ahead with its system for filming
events directly from a television receiver.
Paramount started demonstrating this system
at the Paramount Theatre, New York,
last
year.
Colonial also has demonstrated its theatre
television system at the 750-seat Pickfalr
Theatre in Los Angeles for members of the
Southern California Theatre Owners Ass'n.
Loren Ryder, president of the Society of
Motion Picture Engineers, has warned exhibitors
against rushing into theatre television
until they can be sure that the quality of
the screen television image compares favorably
writh the television image on home
receivers.
ABC to Start Television
Operation in September
NEW YORK—The American Broadcasting
Co. will start television broadcasting next
September, according to Mark Woods, president
of the network. The company plans
to have five television stations operating by
the end of the year in Chicago, Detroit, New
York, Los Angeles and San Francisco.
Coaxial cables are expected to link San
Francisco and Los Angeles and Chicago and
Detroit by the end of this year. The ABC
New York station will be linked with Washington,
Baltimore and Philadelphia stations.
This would give the network three regional
television networks, the first steps to national
network, Woods said.
The Chicago station, to be called WENR,
probably will be the first on the air. It is set
to start operating in September.
Argentine Exhibitors Protest Ban
On Showing of Foreign Product
NEW YORK—The ban on the showing of
foreign films in Argentina is not directed at
the American film industry but was brought
on by a dispute with Spain over the high
taxes imposed on Argentine features sent to
that country, according to Joaquin Rickard,
MPAA Latin American representative.
Representatives of the American companies
in Buenos Aires and spokesmen for the 1,800
Argentine exhibitors have protested the ban
and asked the Argentine government to take
steps to bring about the resumption of showings
for the Argentine Bureau of Public
Shows, which must review and approve each
new foreign film before it can be publicly
exhibited.
Last year, the censorship committee
stopped reviewing Russian pictures.
Argentine exhibitors rely heavily on foreign
product because native studios cannot supply
enough features. The stoppage, however, affects
other countries more sharply than
Spain, which sent only 16 films to Argentina
in 1946. In the same year, the United States
sent 314 films to that country, Mexico sent
51, France 24, Britain 14, Chile 5, Switzerland
and Italy 2 each and Brazil 1. The
major American companies have a backlog
of about 12 pictures which had been scheduled
for review.
Tills ban is the second government restriction
affecting U.S. film companies in less than
a year. Five months ago, film remittances
were frozen to conserve the Argentine supply
of
dollars.
'Unconquered' Scales Drop
To Normal Level in April
NEW YORK—Paramount will release Cecil
B. DeMille's "Unconquered" in April at regular
admission prices, according to Charles M.
Reagan, vice-president in charge of distribution.
Three hundred advanced admission
dates remain, and these will be completed
by the end of the month.
BOXOFTICE : : February 7, 1948
19

LOOK MaM
MORE
ACCLAIM
/
WINNER OF 35 AWARDS
INCLUDING THE N. Y. FILM CRITICS CIRCLE
AWARD AS
"BEST PICTURE OF THE YEAR"
Darryl F.
Zanuck presents GREGORY PECK, DOROTHY McGUIRE, JOHN GARFIELD
in Laura Z. Hobson's "GENTLEMAN'S AGREEMENT" with Celeste Holm, Anne Revere,
June Havoc, Albert Dekker, Jane Wyatt, Dean Stockwell, Sam Jaffe • Produced
by DARRYL F. ZANUCK • Screen Play by MOSS HART • Directed by ELIA KAZAN
2a
CENTURY-FOX
'MIRACLE ON 34tli STREET" • "BOOMERANG!" „
Best Screenplay" to
f;FI FrXPn AXAOMr^ "VPAD-Q DCCT Dir-TIIDCC"
£%. GEORGE SEAi

m Annual MovieAward. .
DARRYL F. ZANUCK
"AWARD FOR INDUSTRY-
WIDE ACHIEVEMENT"
for producing "Gentleman's Agreement"
r,REGORY PECK
"BEST PERFORMANCE
BY AN ACTOR IN 1947"
for his role in "Gentleman's Agreement"
lentlefflaifsA^emenf
"THE SINGLE MOST IMPORTANT PICTURE
TO EMERGE FROM HOLLYWOOD IN 1947"
GIVE GENEROUSLY FOR
AMERICAN BROTHERHOOD WEEK
[Si cle on 34th Street" and Special Award to %^P EDMUND GWENN for his performance in the picture.

GOVfR
STOIiy
Exhibitor
Scientist
Dr. J. B. Fishman heads a circuit,
is president of Allied oF
Connecticut, a Foundation trustee—and
finds time to carry on
important scientific research.
By GERTRUDE LANDER
New Haven
THE familiar words of the perennial
MNchali-man, Jack Fishman "needs no introduction
to this audience." As secretary-treasurer
and general manager of Fishman
Theatres, Inc., he has for many years
actively headed an important chain of seven
neighborhood houses in New Haven, West
Haven and Fairfield.
•
As president for the
past decade of Allied Theatres of Connecticut,
he has been courageous, ever-watchful, outspoken
and effective in fighting the cause of
the independent exhibitor, not only in the
state, but in the national assemblies and
committees. As trustee and member of the
executive and scope committees of the Motion
Picture Foundation, his vision, deep social
sense, and executive ability have won him
recognition, to serve with outstanding names
in our industry.
It is unusual that such business acumen,
weighty responsibility in the industry and organizational
activity should leave a man
energy or disposition for any other major
venture, even supposing the rare dual talent.
But as "Dr. Fishman," he fulfUls another role,
in which years of serious, patient work have
brought him deep satisfaction, important
achievements still top secret, and more recently,
discoveries which have gained him
recognition in the scientific world.
Science was his first love, and in 1916,
when he obtained his B.S. in chemistry at
Yale's Sheffield Scientific school, he decided
it was only the beginning, and by 1920
he had obtained his degree of doctor of philosophy
at Yale in the field of organic chemistry.
During World Wax I, he had taken a
year away from Yale, successfully engaged
in research work with explosives at the Picatinny
Arsenal and subsequent to his graduation
in 1920, he retui-ned to commercial chemistry
as research chemist, then chief chemist
at Heyden Chemical Co. of America at Garfield,
N. J.
In 1925, he was Induced by his older brothers,
Zelig, Han7 and the late Ahe Fishman,
to join them in the already-established Fishman
Theatres at New Haven. The Fishmans
were a close-knit family, more firmly bound
by a revered widowed mother, whose counsel
had not a small part in the harmonious and
progressive conduct of their business at that
time. Jack responded to the call, and lent
his youth and initiative to this new field so
successfully that in a short time he was made
general manager of the circuit.
But the laboratory and the thrill of exploring
the unknown were too deep-seated in
hun to be easily renounced. He returned to
the Yale medical school as research fellow in
physiological chemistry under the late Lafayette
B. Mendel in 1935, on a volunteer
basis, meantime continuing his active, daily
conduct of theatre affairs. These scientific
pursuits brought rewards from the honorary
scientific society, Sigma Xi. From 1943 to
1945, his work was with the Office of Scientific
and Research Development of the government,
and his results with war gases still
remain strategic war department property.
Since V-J Day, he has been free to explore
the little-known realm of hormone research.
The delicate mechanism shown in the picture
of Dr. Fishman and his collaborator. Dr.
Alfred Wilhelmi (on this week's cover), contains
rectangular, colorless, transparent crystals
representing a year's concentrated work
at the Yale physiological chemistry labs on
the growth homione. A simOar and quicker
method of concentration has been evolved,
effecting a 60 times greater yield than ever
obtained before of growth-stimulating power
—one-eighth ounce from 1500 beef glands, as
ON THE COVER
Dr. Fishman with his collaborator, Dr. Alfred
Wilhelmi, at work in their laboratory at Yale
university, checking results on experiments
with growth hormones. (Photo from Yale University
News Bureau).
compared to 1/5000 oimce hitheito realized.
"This new method of approach may lead
not only to the purification of growth hormone
and much greater yields," says Dr.
Fishman, "but also eventually to the discovery
of other hormones present in the pituitary;
and may prove a better method for
the preparation of other pituitary hormones
now known but difficult to obtain."
When sufficient growth hormone is produced
in pure form, it will be safe to inject
it into the hrnnan blood stream for experimentation
in growth-promotion and possible
standardization of treatment, and this is the
objective which the Fishman experiments
continue to seek. At present, with the hormone
substance obtained, a full-grown rat
will double its weight in a few weeks on an
infinitesimal amount, the weight gain being
not fat, but a general growth of all organs
and tissues.
The first annoimcement of the
results obtained by Dr. Fishman, and his
collaborators. Dr. Wilhelmi and Dr. Jane A.
Russell, appeared in Science late in 1947.
Smce that time, they have been flooded w-ith
requests from all over the coimtry from people
who'd rather try growth hormones than
Adler elevators, and would gladly offer themselves
as hiunan guinea pigs. More important
are the requests and inquii'ies from scientists,
who will utilize the new method and build on
the foimdations laid by Dr. Fishman.
Candid camera shots of Jack Fishman at
home would show a genial host, a father
keenly interested in daughter Janet and son
Michael's hobbies and studies. With Mrs.
Fishman, he is continually active in many
community and national projects. He is
chief of the Forum committee and a member
of the board of directors of the Jewish
Center, a member of Probus club. Variety,
and numerous charitable and welfare organizations.
His rise from poor immigrant
boy to leading exhibitor, nationally recog- ;
nized scientist, industiy spokesman and allaround
citizen, is a heart warming American
success story.
BOXOFFICE :: February 7, 1948 iJ

House On 92nd Street
_j3 Rue Madeleine
^
Kiss of Death
Boomerang!
O/ncC ^ovu....
In 1945 20th Century-Fox startled the
nation with " The House ,Mi On
92nd Street" . . . utilizing a technique
as unusual as the story it told.
Then came " 13 Rue
Madeleine'Jj^ and
..n^
'Kiss of Death
filmed-from-life
treatment. The inipact
of
" Boomeran g!"
was
unprecedented
placing the picture on
every "Best 10" list for
1947. Now comes "Call
Northside 777 ," a story
so true, so moving it
reaches a climax in
new acclaim for their sensational
realistic
technique and
heart-hittin
^
drama!
CENTURY-FOX
GIVE GENEROUSLY FOR
AMERICAN BROTHERHOOD WEEK
Screenplay by Jerome Cady and Jay Dratler • Adaptation by Leonard Hoffman
and Quentin Reynolds • Based on Articles by James P. McGuire

'THe^i €utd S(^'^*tt4>
Television Newsreels
pURTHER developments in the provision
of films for television—both newsreels and
shorts—need cause no surprise. The movement
is on the way on a tentative and experimental
basis, and as television advances
the new form of production will grow by
leaps and bounds.
More than two years ago RKO organized
RKO Television Productions, Inc., with
Ralph K. Austrian in charge. Things didn't
progress as fast as expected. Warners took
over the RKO-Pathe newsreel and Austrian
joined an ad agency, but the production
facilities are available on upper Park avenue.
Warners are interested.
Paramount News, in close association
with Allen B. Du Mont Laboratories, will go
into action when the signal is given. Fox
Movietone News, which was supposed to
have been hanging around on the sidelines,
has popped right into the limeUght by
agreeing to furnish a daily sponsored television
newsreel for television.
Exhibitor groups may squawk, ~but
squawking can't dam Niagara Falls. Newsreel
expenses have been going up and receipts
have been standing still. Somebody
has to supply both reels and shorts for a
tremendous news business, and the people
who have been in the business for a generation
are in a position to do it.
David Sarnoff pointed this out nearly a
year ago and threatened to go into film
production, if the film industry did not
start cooperating with the broadcasting
groups.
The current moves are preliminary. Nobody
is quite certain yet just how television
will get into theatres. By the time it arrives
on screens, film producers, newsreel
companies and distributors will have a very
good idea on how to supply programs by
the "direct video system and by means of
projection from films made from television
receivers.
Theatre Business Good
^HREE company heads have said in recent
weeks that theatre business is good.
First was Barney Balaban. Next was J.
Cheever Cowdin, chairman of the Universal
board, in the company's annual report.
Now N, Peter Rathvon says the same thing.
Late last week the internal revenue
bureau released figures on ticket taxes
which showed them at a new high for 11
months and apparently headed for a 12-
month record.
Profits of both exhibitors and distributors
may be down because of increased expenses,
but the customers obviously are
By JAMES M. JERAULD
still parading to the boxoffice in numbers
exceeding last year.
Somebody said several months ago that
boxoffice takes were off 10 per cent. These
figures have been quoted so often they have
become accepted as facts. The tax figures
are based on actual ticket sales.
Profit reports of all distributors show
sharp declines, but some of this is due to
increased rates of amortization on backlog
pictures in anticipation of losses from the
foreign market. The rate of amortization
on pictures in release has also been speeded
up. Universal's report, the most elaborate
and detailed in the industi-y, shows the
company has increased the rate from 27.252
for the first 13 weeks to 38.252; for the first
26 weeks the rate has gone from 63.50 to
70.75. A total of 100 per cent is still reached
at 60 weeks. That's when the picture goes
off the books as an asset. The rate of increase
is highest in the first six months.
Universal admits the rates may be changed
as the company gains experience with the
new type of selling ordered by the court in
the antitrust case as well as with the more
It was bound to happen. Television stations
expensive type of product the company is
which had been covering sports events
producing.
had demonstrated that the old fashioned
system was on its way to becoming obsolete.
The entrance of INS, AP and UP into the
field showed the big newspaper services
did not intend to be caught napping,
especially in view of the fact that many
television stations are going to be owned by
newspapers.
Independents Coming Back
pOR A FEW WEEKS after the British
market collapsed under the weight of
the 75 per cent tax it looked as though
independent producers had an insoluble
problem—that of financing. Bankers
weren't ready to gamble on domestic profits
alone.
About two years ago RKO started helping
to finance all its outside producers.
This spread the risks and gave RKO a share
of the profits. Now most of the companies
are doing it. MGM is the latest. Several
have revolving bank credits which they can
share with independents. This helps them
and helps lower studio overhead.
Ascap and Television
H LAWYER closely associated with this
business who is interested in the Ascap
rate controversy asked these questions:
If hotels are charging $3 per day for use
of television sets in rooms, if taverns and
barrooms are using television to draw
crowds, and if theatres are using television
sets in lounges to draw patrons when television
shows are strong enough to become
counterattractions, how long do you think
it will be before Ascap starts asking fees
for public performance rights for musi? in
these shows as well as other copyrighted
material?
Isn't it public performance for profit?
Far be it from BOXOFFICE to ti-y to
They are reprinted
answer these questions.
here just to show where the arguments
about performing rights might lead.
Variety Picks Jefferson
NEW YORK—Tom Jefferson of Miami has
been named publicity director for the 12th annual
convention of Variety Clubs International
to be held at Miami Beach April 12-
17. His address is Paramount Enterprises,
Room 209, Olympia Bldg., Miami.
Aldermen Miss
Passes;
Threaten to Boost Tax
Red Wing, Minn.—Antagonized because
their season passes have been discontinued,
city council members here are
considering a boost of the present annual
theatre Ucense fee of $125, affecting
two independent houses. There is a
third theatre in town which is municipally
owned. At their meeting, the aldermen
openly made known their displeasure
over the revocation of the passes.
One said he favors raising licenses "to
the limit." Another pointed out that the
theatres have raised their admission
prices and asked, "why shouldn't we
raise their fees, then?"
Kranze Makes 3 Changes
In FC Sales Branches
NEW YORK—B. G. Kranze, vice-president
and worldwide sales chief for Film Classics,
Inc., has made three changes in the company's
southern branches. In addition, Ted
Birnbaum, recently with Rank Universal-International,
has joined the home office sales
department In a supervisory capacity.
Jake Latzer, Dallas branch manager, has
been promoted to southern division head with
supervision over Atlanta, Charlotte, Cincinnati,
Dallas, Memphis, New Orleans and
Oklahoma City. Ralph Peckham, formerly
head of the Atlanta branch, succeeds Latzei
in Dallas. Ralph McCoy replaces Peckham
in the Atlanta branch.
Select 10 More Chairmen
For Brotherhood Week
NEW YORK—Ten more exhibitor leaders
have been named as territorial chairman for
American Brotherhood week, sponsored by
the National Conference of Christians and
Jews. This brings the total number of regional
chairmen to 42. Harry Brandt is national
exhibitor chairman.
The new r^ional chairmen are; Harry
Lamont, Albany; Robert T. Murphy, Buffalo;
John Balaban and Jack Kirsch, Illinois;
Woodrow Praught, North Dakota; Gus Metzger,
southern California; Harry L. Nace, Arizona;
Abe Solomon, Tennessee; Les Newkirk,
Wyoming; John Nolan, eastern Pennsylvania.
Herman Lorber Resigns
Paramount Sales Post
NEW YORK—Herman J. Lorber, who has
been acting as Paramount home office liaison
with the mideastern division headquarters in
Philadelphia, has resigned. Lorber also acted
as assistant to Earle W. Sweigert, division
manager, as well as assistmg in circuit selling
in New York. Lorber left on a vacation
without announcing his future plans.
During his 31 years with Paramount, Lorber
has held varied positions in distribution, including
a tour of duty in England and the
continent in the middle '20s. Since his return
in 1927, he has been assistant to a succession
of division managers in the e^t.
New Paramount Film Title
NEW YORK—Paramount has set "Bitter
Victoi-y" as the new title for "Paid in Full,"
Hal Wallis production.
24 BOXOFTICE :: February 7, 1948
i

. . . Monogram-Allied
I Rocky)
. . . Ingmar
. . . Carl
. . . Deanna
. . . Mae
. . The
. .
^oUtffw^ ^eftont
Four New Companies Join
Independent Film Ranks
The parade of newly formed independent
units is still marching steadily onward. In
the period just ended four more new companies
were added to the list. Apart from
his status as a Paramount contract director,
John Farrow is joining with Cliff Reid and
Carl Leserman In a venture which plans to
film "Son of Man," a story based on the
life of Christ. Farrow will not only write
the script but is slated to direct and co-produce.
Negotiations are now under way for
a major company release, with camera work
set to begin late this summer.
Z. Wayne Griffin has left Cavalier Productions
(the independent headed by Actor
Robert Young and Eugene B. Rodney i and
organizing his own unit to film the Homer
is
Croy novel. "Family Honeymoon." Griffin is
headquartering at the Samuel Goldwyn
studio and has set Dane Lussier on the
screenplay. No distribution arrangements
have been made.
Coliunbia added to its 1948 release schedule
by closing a deal whereby Harry Romm
will make two pictures independently for
the company during the year. The inltialer,
"Ladies of the Chorus," is an original by
Harry Sauber. The second property has not
been selected.
Also announcing plans for an Independent
venture was Edward Finney, who Is readying
"The Life of Henri Dunant," biography
of the founder of the Red Cross. His production
associate will be Stephen Marcus
and John F. Link has been inked to direct.
Armand Deutsch to RKO;
To Make 'Mr. Music'
Reversing the cycle whereby film-makers
have been leaving major companies to hang
out their own shingles, one independent has,
at least temporarily, abandoned his unit to
take on a salaried job as an associate producer.
Such was the action of Armand Deutsch of
Story Productions, who was signed by RKO
Radio and will turn out "Mr. Music," a story
of Tin Pan Alley, as his inltialer on the new
contract.
For several years Eteutsch's Story Productions
had been readying to film Taylor Caldwell's
"This Side of Innocence," but had
consistently encountered difficulties. Whether
that project will be permanently abandoned
was not disclosed.
Five Story Transactions
Completed Last Week
Activity in the story market was somewhere
close to normal, as five transactions
were completed to bring that number of
literary properties into studio possession.
"Katie Called Katje," a novel by Helga
Moray, was acquired by the newly formed
independent, William A. Bacher Productions,
to serve as its initial film . . . Phil Krasne,
producing the "Falcon" series for Film Classics,
purchased "Blue Holiday" from Joel
Malone and Harold Swanton. It will star
John Calvert . . . Another Film Classics pro-
By
IVAN SPEAR
ducer, Martin Mooney, purchased "Women
Without Men," by Irwin Franklyn, and described
as an expose of drinking in bars
and cocktail lounges by unescorted women
Artists acquired "The
Aztec Treasm-ehouse," a novel by Thomas
Janvier, to be produced and directed by
Irving Allen with Michael North in the
starring role. It will be filmed in Anscocolor
... To Republic went Robert Williams'
"Marshal of Amarillo" as a chapter in the
"Famous Western" series starring Allan
Lane. Gordon Kay will produce.
MGM in Deal With Argosy
For Three Godfathers'
Ai'gosy Pictures, the John Ford-Merlan C.
Cooper company which usually does business
distrlbutlonwise with RKO Radio, has
switched allegiance to MGM on a one-pictiu-e
deal. Leo will handle the release of Argosy's
"The Three Godfathers," upcoming western
based on a story by Peter B. Kyne, which
will be directed by Ford. John Wayne and
Pedro Armendariz have been set for the cast.
Originally acquired by Universal-International,
Robert Carson's "Come Be My Love"
has been turned over to Robert Montgomery's
Neptune Productions, with Montgomery
planning to produce, direct and star in
Lewis Milestone's next for Enterprise will be
"Wild Calendar," with Milestone set to
double as producer and director . . Wind-
.
sor Productions, headed by Frank Melford
and Julian Lesser, ticketed John Rawlins to
pilot "Michael O'Halloran," the unit's first
for Monogram release . . . Carol Young was
signed by Columbia to script a forthcoming
Ted Richmond opus, "Son of the Jungle"
Bergman, Swedish playwright,
will do the screenplay of Henrik Ibsen's "A
Doll's House" for David O. Selznlck, who is
arranging to film the subject in Stockholm
... "A Personal Affair," to be made by
Frank Seltzer Productions for 20th-Fox release,
will be piloted by Ray McCarey.
'Documentary' Features
On MGM's 1948 Slate
No less an establishment than the mighty
MGM is the latest to join the ranks of those
filmmakers who have become proponents of
the so-called "documentary" technique in
the manufacture of entertainment on celluloid.
From Leo's lair comes the disclosure
that to the 1948 production schedule has
been added a group of features which will
be built around timely, topical subject matter
with "documentary" exploitation values.
The Metro announcement, without going into
further detail
as to the number of such features
it will make or listing any titles therefor,
indicates that in treatment and filming
technique the new subjects probably wiU be
built along the lines of such previous successful
ventures as 20th-Fox's "The House
on 92nd Street" and "Boomerang" and
Eagle Lion's "T-Men." Sam Marx has been
placed in charge of developing material for
the
series.
King Brothers Abandon
Gangster Film Fare
Henry Ford's grief at having to abandon
his beloved Model T was nothing as compared
to the pangs the Brudem King
must be suffering now that they have decided
not to make any more gangster
pictures. The Kings, who rose to Hollywood
prominence through the manufacture
of cops-and-robbers epics like
"Paper Bullets" and "Dillinger," for release
through Monogram and Allied
Artists, are disowning any further connection
with such film
fare.
They didn't say so, but undoubtedly
their decision was largely influenced
through recent action by the MPAA to
tighten up its production code through
the adoption of clauses forbidding the use
of titles connoting gang violence and
murder, banning films based on the lives
of trigger-men and reiterating that any
pictures in which a mobster is a central
character must conclude with the hood
paying through the nose for his crimes
against society.
Hereafter, maintain the Kings, they
will concentrate on comedies and outdoor
subjects.
Sonny Tufts Goes Western
In Columbia Color Opus
It looks as though a new western star is
in the making over Columbia way, where
Sonny Tufts has been signed to star in a new
Harry Joe Brown sagebrush opus, "The
Wrangler." His co-star in the upcoming
Cinecolor offering will be Barbara Britton
Krueger, independent producer, did
a bit of type casting when he signed Johnny
Lujack, Notre Dame's All American grid star,
for the lead in "Mr. Quarterback," based on
a story by Francis Wallace . . . Maureen
O'Hara will be Melvyn Douglas' co-star in
"The Long Denial" at RKO Radio. That
studio also signed Robert Preston to share
the topline with Robert Mitchum and Barbara
Bel Geddes in "Blood on the Moon" .
In films since 1928, Regis Toomey undertakes
his 450th screen role in "I Wouldn't Be In
Your Shoes," upcoming Allied Artists entry
Durbin's next starring vehicle
at Universal-International will be "Washington
Girl" . same lot ticketed Hugh
Herbert and Tom Conway for top supporting
roles in Lester Cowan's "One Touch of Venus"
Clarke is emerging from retirement
to essay the femme lead in Republic'^ "Daredevils
of the Sky."
Independent Unit to Fihn
John Steinbeck Stories
A roimd dozen of John Steinbeck's stories
will be brought to the screen on an independent
basis according to plans now being drafted
for the establishment of an independent unit
in which Steinbeck, Burgess Meredith and
Lewis Milestone are partners. The inltialer,
for which no release Is set as yet, probably
will be "Cannery Row."
The outfit reimites the triumvirate which
turned out "Of Mice and Men," produced by
Hal Roach, in which Meredith starred and
which was directed by Milestone.
BOXOFTICE : : February 7. 1948 25

RKO RADIO PICTURES, inc.
TRADE SHOWINGS
of SAMUEL GOLDWYN'S
PRESENTATION of
THE BISHOP'S WIFE'
ALBANY
D«loware Theatre, 290 Delov. Ave.
Mon., Feb. 16, 2:00 P.M.
ATLANTA
RKO Projeciion Room, 195 Luckie St., N.V
Mon., Feb. 16, 2:30 P.M.
BUFFALO
Sheo'i Niogara Theaire, 426 Niogaro S
Mon., Feb. 16, 2:30 P.M.
CHARLOHE
Ploio Theatre, 1610 Central Ave.
Mon., Feb. 16, 10:30 A.M.
CINCINNATI
Esquire Theatre, 320 Ludlov* Ave.
Mon., Feb. 16, 2:30 P.M.
CLEVELAND
Shaker Theotre, Kinsman ond Lee
Mon., Feb. 16, 2:00 P.M.
DALLAS
Rds.
Fox Projection Room, 1803 Wood St.
Mon, Feb. 16, 2:30 P.M.
DENVER
Esquire Theatre, 590 Downing St.
Mon., Feb. 16, 3:00 P.M.
DES MOINES
Uptown Theatre, 4115 University Ave.
Mon.. Feb. 16, 2:00 P.M.
DETROIT
Midtown Theatre, 71 1 West Confield Ave
Mon., Feb. 16, 2:30 P.M.
INDIANAPOLIS
Cinema Theotre, 213 East 16th Street
Feb. :30
KANSAS CITY
Kimo Theatre, 3319 Main St.
Mon., Feb. 16, 2:00 P.M.
MEMPHIS
Idlewild Theotre, 1819 Madison Ave.
Mon., Feb. 16, 2:30 P.M.
MILWAUKEE
Tosa Theatre, 6823 West North Ave.
Mon., Feb. 16, 2:00 P.M.
MINNEAPOLIS
Granada Theatre, 3022 Hennepin Ave.
Mon., Feb, 16, 2:30 P.M.
NEW HAVEN
Whitney Theatre, 1220 Whitney Ave.
Mon., Feb. 10:30 A.M.
NEW ORLEANS
rcle Theo., St. Bernard & N. Galv
Mon., Feb. 16, 11:00 A.A
OKLAHOMA CITY
Uptown Theatre, 1212 N. Hud
Feb. 1:00
OMAHA
Dundee Theatre, 50th ond Dodge St.
Mon., Feb. 16, 2:00 P.M.
PHILADELPHIA
Uptown Theatre, Brood St.,
below Douphii
Mon., Feb. 1:00 ,
PORTLAND
21sl Avenue Theotre, 616 N.W. 21sl Ave.
Mon., Feb. 16, 2:30 P.M.
ST. LOUIS
West End Theatre, 4819 Delmar Ave.
Mon., Feb. 16, 1:00 P.M.
SALT LAKE CITY
Southeast Theatre, 2121 So. Eleventh St. E.
Mon., Feb. 16, 2:15 P.M.
SAN FRANCISCO
Alhombro Theotre, 2330 Polk Street
Mon., Feb. 16, 1:30 P.M.
SEATTLE
Egyption Theotre, 4543 University Way
Mon., Feb. 16, 2:30 P.M.
SIOUX FALLS
Hollywood Theatre, 212 No. Phillips Ave.
Mon., Feb. 16, 10.00 A.M.
WASHINGTON
Paramount Projection Rm., 306 H. St.,
Mon., Feb. 16, 11:00 A.M.
N.W.
'Styled for the Theatre Display Units
Something New in Merchandising
MILWAUKEE—A line of merchandising
equipment "styled for the theatre" and built
so that any number of the individual units
can be assembled into a single, compact, uniform
display has been put on the market by
Supurdisplay, Inc., of Milwaukee.
Sectional construction makes each dispenser
a unit complete in itself, with its own
canopy and background. It thus can be
adapted to any theatre, large or small. Units
available are:
1. A popcorn warm.er, said to incorporate
a new heating principle that keeps the contents
fresh and warm. Across the entire
front is a huge bulk display of com. A special
area of bouncing kernels provides animation
and an illusion of popping. The serving
door is stainless steel.
2. A candy case which includes individual
plastic trays for simplicity of filling and inventory:
a rotating plastic display to activate
the sale of featured merchandise: individual
shelf lighting; an air system that circulates
the air inside the cabinet 1% times a minute,
and, if desired, refrigeration for the
candy case.
3. A three-drink bulk beverage dispenser
that delivers 450 drinks an hour, chilled to a
temperature of not more than 38 degreees.
Offering three drinks, Orange Crush, Coca-
Cola and root beer, it is entirely self-contained
RKO Theatres to Reward
Managers' Showmanship
NEW YORK—A plan to recognize and reward
outstanding showTnanship on the part
of individual RKO managers will be instituted
March 1, according to Sol A. Schwartz,
vice-president and general manager of RKO
Theatres. The man who originates and executes
successfully "the stunt of the month"
will receive the RKO Theatres' showmanship
certificate plus a check for $25. There will be
two prizes each month, one for out-of-town
managers, another for those in the New York
metropolitan area.
The committee of judges will consist of
William W. Howard. RKO assistant general
manager: Harry Mandel, national director
of advertising and publicity for RKO Theatres,
and Schwartz. The committee will work
closely with the division managers, to whom
the managers will submit their "stunts."
'Sierra Madre/ and 'Beast'
Honored by Review Board
NEW YORK — "Treasure of Sierra
Madre" (WBi and "Beauty and the Beast."
a French-made film released by Lopert Films,
have been given .starred selected features rating,
the highest honor of the National Board
of Review.
Selected features rating has been awarded
to "The Adventures of Casanova" (EL), "Relentless"
f Col) , and "Jassy," a J. Arthur Rank
production released by Universal -International.
Short subjects given special mention are:
"Popular Science J7," "Riding the Waves"
and "Running the Hounds," all Paramount,
"Community Sing No. 5" and "Navy Crew
Champions" (Col) and "Echo Ranch" (U-I).
and has its syrup, storage, carbonator and
compressor in one unit. It also has a springtype
cup ejector, water-tight waste bin and
storage shelves. The front shows three large
beverage glasses set in a field of snow, with
the beverages bubbling for animation.
4. A dual refrigerated case for theatres
that wish to sell
ice cream, bottled beverages,
or both. Either the entire unit or each of
the two sections can be used as a deep freeze
or at a moderate temperature for bottled beverages.
The lighted front features a diorama
in molded plastic of either the ice cream bar
or bottled beverage or both.
Attractive background units come with each
section. Each includes cash drawers, storage
bins and an illuminated shadow box which
can be used for selling confections or theatre
attractions. Canopies with reflector hoods
are also available with each tmit, and display
pieces are provided for the ends of the units.
Built of stainless steel, plastics, mirrors
and veneers, the units not only have a high
functional efficiency but they insure ease of
service, cleaning, storage and inventory, the
manufacturer says.
In addition to the displays, Supurdisplay,
Inc., will handle a line of open-top popworn
boxes, uniforms for sales attendants and various
other sales accessories. Prepopped com
also will be available.
Shortage of Gas Closes
Ohio-Ontario Theatres
CLEVELAND — Gas - heated theatres in
parts of Ohio and Ontario were forced to
close their doors temporarily last week as the
cold spell reduced the supply of natural gas
to a dangerously low point.
In Columbus, the Ohio FMel and Gas Co.,
which serves half of Ohio, asked gas-heated
theatres, halls, recreation and drinking establishments
and schools and churches to close
for the duration of the emergency. Among
the theatres known to have closed were the
Roxy in Canfield and A. D. Curfman's State
in Westerville.
In Toronto, the Ontario provincial government
ordered the closing of all gas-heated
theatres and schools in an area stretching
from Niagara to Windsor. It was estimated
about 30 theatres would be affected.
Industrial plants on both sides of the border
were forced to close because of the
emergency.
Plan Safety Film Shorts
For All NT Theatres
LOS ANGELES—Fox West Coast
has begun
screening a series of safety film shorts
in its local showcases and during the next
few months the accident-prevention campaign
will :
be expanded to include some 600
units in the National Theatres chain
throughout the country. Dealing with 20
subjects relating to accidents on the highways
and in the home, the 30-second films
have been endorsed by the National Safety
council, police and board of education officials.
The campaign, inaugurated by
Charles Skouras, NT and FWC president,
uses the slogan: "Save a life—it may be
yours or your child's!"
26
BOXOFTICE : : February 7, 1948

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
^ree ^our5
It is almost impossible to walk
through Rockefeller Center these
days without walking into a group
of curious visitors taking a guided
tour for which the Rockefeller interests
collect S1.20 a person.
That gives rise to a thought for
theatremen who would promote interest
in their own theatres.
How about guided tours, one or
two nights a week, with capable and
fluent ushers to escort theatre patrons
through the boiler rooms, projection
booth and other points of
A spiel on carpeting, decorations,
interest?
painting, statuary, cost and
length of time required for construction
might give the patron
something to remember you by. As
a gratis service, the gesture could
develop into a worthwhile venture
which would be worth the effort.
There would also be a greater incentive
to keep out-of-the-way
places clean and orderly so that inspection
visitors would obtain only
a good impression.
Photographs of prominent persons
making such a tour would provide
news and pictorial fodder for
the newspapers.
Recent BOXOFFICE Bonus winners
are getting attention in other
quarters for their ideas and promotions,
as evident from the past
week's mail.
Hugh Borland, manager of the
Louis Theatre, Chicago, recently
earned a cash Bonus for exploitation
in connection with "The Beginning
or the End." The same
campaign also won him an MGM
Honor Roll emblem.
Bill Reisinger, Loew's, Dayton, has
a check for §100 to add to the
Bonus awarded him by BOXOFFICE
last month for winning the national
film book contest sponsored by
MGM on "The Hucksters."
From England comes word that
still another Bonus winner. Jack
Campbell, has gained advancement
for his fine promotional work at
Scala Cinema, Runcorn, Cheshire.
the
During the past week Camp-
bell moved to Blyth. Northumberland,
where he assumed management
of the Essoldo Theatre, Central
Cinema and the Theatre Royal.
'
Outside Spectaculars
The largest and most spectacular animated
display ever erected for a Philadelphia theatre
was used to exploit "Tycoon" at the
Goldman in that city. The huge display was
authorized by Lyle Trenchard, general manager
for the William Goldman Theatres, and
suggested by Ray Meyer, Goldman manager.
The entire display stood 23 feet above the
top of the marquee. It was a reproduction of
a mountain and a tunnel such as that depicted
in "Tycoon." The device was com-

Crime Prevention Drive
Directed at Children
Ed Seaman Puis Oul
Steady Ballyhoo
Exploitation and ballyhoo come in for
attention on the busy schedule of
regular
Ed Seaman, manager of the Avon in Savannah,
Ga.
Seaman recently capitalized on the rivalry
of two local high school football teams to
promote "The Spirit of West Point." Blowups
of the two teams were mounted on a
large lobby board decorated in the school
colors. A football cutout carried the picture
title and stars. Across the lobby, inflated
footballs were suspended from the ceiling
between paper cutout pennants carrying picture
copy.
Prior to the opening of "Life With Father."
Seaman tied up with the Kress store for a
large window display. He also had a couple,
dressed in apparel of the Gay Nineties era,
drive through the main streets in an open
horse-drawn vehicle. Banners carried the
play-dates.
Patrons Defy Superstition
To Win Theatre Passes
Playing on people's superstitions, Fred
Greenway, manager of the Palace. Hartford,
introduced a number of clever gags to attract
attention to "The Black Cat" and
"Bl.ick Friday."
On opening day, passes were offered to
the first ten persons who walked under a
large ladder in front of the Palace. A boy
ltd a black cat in front of the theatre and
persons who permitted the feline to cross
their path were also presented theatre
tickets.
Another ten passes were offered to the first
women who defied custom and broke mirrors
on the sidewalk.
Conned Goods and Receipt
Go to Portland Needy
In keeping with an annual custom, the
Broadway, Portland, Ore., and the Oregonian
sponsored a matinee three days before Christmas
to collect food for the city's needy. Admission
to the performance was a contribution
of canned food. This year the fund
was enhanced more than usual when Mrs.
J. J. Parker, owner of the Broadway, contributed
the entire receipts for the day to
help spread cheer among the unfortunates
of Portland.
Designed primarily as a community
service to curb juvenile delinquency, a
cooperative campaign with the local department
of public safety has been inaugurated
by Joseph Geller, manager of Hawthorne
Theatre. Newark, N. J.
Geller has booked 12 Crime Does Not
Pay short subjects to be run at Friday
night performances and Saturday matinee
shows during the next 12 weeks in an
effort to reach the high school and grammar
grade children in the first organized
campaign in the state to have the approval
of the FBI and local authorities.
The plan has won personal recognition
from J. Edgar Hoover, John B. Keenan,
public safety director, and has the endorsement
and cooperation of PTA groups
and school officials.
Notices, posted on school bulletin boards,
word of mouth plugging by teachers, lobby
displays and trailers are helping to spread
the news of the program plus strong support
from the local press.
With each short, a two-minute address
on delinquency is made by prominent religious
leaders representing all faiths.
Geller calls the program a direct attempt
to attack the problem of crime and
believes that delinquency can best be
counteracted and frequently prevented
through closer alliance with juveniles.
The plan, incidentally, is helping to increase
patronage at the Hawthorne.
Treasury Department Aids
Promotion for 'T-Men'
To exploit "T-Men" at the Joy in New
Orleans, Manager Ernest V. McKenna tied up
with the Treasury department to obtain a
unique lobby display.
Deactivated war souvenirs, mainly weapons,
Proceeds of 'Flame's'
Premiere in Frisco
Given to CARE
Receipts from the world premiere of "The
Flame" at the State Theatre in San Francisco
were turned over to the Cooperative for
American Remittances to Europe (CARE).
The newspapers were unusually cooperative
with news coverage, pictures and stories for
two weeks prior to opening. Radio stations
throughout the area also proved cooperative,
with KQW, KGO. KNBC and KSFO providing
numerous plugs. KSFO carried a direct
broadcast on opening night.
Department stores participated, featuring
window displays jointly plugging the premiere
and CARE. Announcements were made
from the pulpits of leading churches on Sunday
before opening. A special ticket booth
was erected in front of the State to handle
the advance sale.
Military officials and consulate representatives
from many foreign governments attended
the premiere. Cross trailers in affiliated
theatres plugged the date, and opposition
circuits consented to run trailers a
week in advance.
The San Francisco campaign was handled
by exploiteer John Ettinger under the direction
of Jerry Zigmond, division manager
for Paramount Theatres, with assistance
from Republic officials.
were exhibited in the lobby. A Treasury de- «
TVT /^
partment agent was in attendance at the SetS NeWSpaper ConteSt
theatre from opening until closing time each
day of the run to answer questions and lecture
on the weapons.
The Ti-easury department also tied in
through displays headed, "Do you know your
money?" These included official Treasury
placards and pamphlets warning against
counterfeiting and depicted scene stills from
the film production.
Local police posters of the "wanted" type
were used in a giant display piece, carrying
stills and picture credits, in both the lobby
and out front.
Sports Page Story Helps
Hartford 'Swordsman'
The fact that a local fencing club was being
organized netted some extra publicity foi-
"The Swordsman" when it played at E. M.
Loew's Theatre in Hartford. George E.
Landers, division manager, contacted O. B.
McGinley, sports editor of the Hartford
Times, and obtained a special story on the
sports pages with mention of the playdates.
For 'Fun and Fancy Free'
A coloring contest staged with the Vancouver.
B. C., Daily Province in conjunction
with the engagement of "Fun and Fancy
Free" at the Capitol Theatre there was arranged
by George E. Clark, local advertising
manager for Famous Players Canadian.
The newspaper ran teaser notices daily
for a week, then reproduced a scene from the
picture's "bongo" sequence. This was almost
a half page in size.
The contest was open to three different
groups between the ages of 4 and 18 years.
Over 500 entries were received. Winners were
announced five days before opening, and
prizes consisted of six color prints autographed
by Walt Disney and passes.
Teasers for 'Magic Town
Joe Boyle, manager of the Broadway, Norwich,
Conn., promoted teaser cards for use
in hotel mail boxes to help exploit "Magic
Town." The cards were also used as throwaways
in parked cars and residences.
Gay Nineties Show Fills House
A capacity audience at a special midnight
show the Saturday before Christmas
is attributed to a Gay Nineties program
furnished by Frank L. Pi-att, manager of
the Paramount in Portland. Ore. The program,
which ran for two hours, consisted
of eight Flicker Flashbacks and shorts featuring
Al Jolson and Eddie Cantor.
Pratt sold the show for two weeks prior
to the date, using a trailer and a lobby
display featuring star stills of the silent era.
He also dressed the whole staff in Gay
Nineties costumes.
Programs were prepared listing the attractions
which also carried merchant advertisements.
The ads covered the cost of
the program as well as paying for the entire
screen show.
—368— BOXOFFICE Showmandiser

I,
Radio, Lobby Contests
Inaugurate 'Senator'
Run in New York
Radio and lobby contests and window tieups
highlighted the New York campaign for
"The Senator Was Indiscreet" at the Criterion
Theatre. Publicist Jerry Sager conducted
the campaign.
The Jerry Roberts show on WAAT featured
a ten-day contest in which listeners
were asked to identify famous campaign songs
of previous election years. Prizes were passes.
In the second radio contest, WMCA listeners
were asked by the station's popular disk
jockey, Ted Steele, to write on the subject of
"I Like William Powell Because" . . . Fifty
prizes were awarded consisting of merchandise
which was promoted.
Starting three days in advance, a contest
was held in the lobby of the Criterion with
patrons and passersby being given blanks to
identify famous campaign slogans of yesteryear.
A 40x60 poster focused attention on the
contest. Prizes were passes.
Window tieups with F. W. Woolworth, luggage,
book and stationery stores took the
form of diary tieups. A picture of William
Powell, star of the film, writing in his diary
provided an ideal promotional tieup for stores
pushing year-end sales of diaries.
Cleveland News Contest
Plugs 'Unfinished Dance'
A four-day contest in the Cleveland News
was a strong factor in exploiting "Unfinished
Dance" for Manager Arnold Gates at the
Stillman there.
Six art and story breaks, plus a story on
the winners, were received on the contest
based on letters, "Why I Like to see Margaret
O'Brien and read her colimin in the Cleveland
News."
Gates promoted a citywide tieup with
music stores on the "Unfinished Dance"
record album, getting 500 streetcar announcement
and 30 window displays. Radio stations
plugged the picture through disk jockeys and
the music score. A dance school paid for a
large co-op ad in the Sunday amusement page
of the Cleveland Plain Dealer. The ad contained
a scene from the picture and carried
the theatre dates.
$1,200 Worth of Air Time
Costs Pincus Only $47
Manager Charles M. Pincus of the Utah
Theatre in Salt Lake City spent $47.50 and
received $1,200 worth of free preopening
radio promotion on "My Wild Irish Rose."
His gratis time consisted of 13 quarter-hour
programs of the complete album with theatre
mentions and plugs for the picture on all
five local radio stations; three 15-minute
shows for five days prior to the opening, with
the theatre plugged, and guest tickets given
for prizes to see the pictui'e; 15 spot announcements
plugging the Junior Spelling
Bee and "My Wild Irish Rose"; spots on the
Junior Spelling Bee; spots on Flight to Fame;
ad-lib plugs on the Jazzbo radio program;
sports announcer program with tickets to
the picture offered for those guessing the
name of the champions mentioned. All he
paid for was a spot anouncement following
Louella O. Parsons and a half-hour program
over another radio station.
Pincus also promoted a 4x8-ad, sponsored
by a local jewelry store the day before the picture
opened. The picture held for an extra
week.
Harrisburg Telegraph
Sponsors 'Good News'
Cooperative Page
The Harrisburg, Pa.. Telegraph annually
offers a cash prize to the first baby born after
the new year. This year, Sam Oilman, manager
of the Regent, sold the new.spaper on
the idea of a full page co-op ad by local merchants
which was headed, "Good News for
the first baby born in Harrisburg in 1948."
Each merchant also contributed a gift for
the child and incorporated the title of Gilman's
feature attraction, "Good News" in
his space.
Door panels leading into the Regent were
covered with blowups of chorus girls holding
megaphones. Each panel had one letter
spelling out the title "Good News" to form
an eye-catching flash.
Calendars, heralding "Good News for the
New Year," were distributed throughout the
city.
The Canadian Advertising Approach
Publicity on 'Shoe Shine'
Sparkles in Cincinnati
strong newspaper support was enlisted to
publicize "Shoe Shine" at the RKO Lyric
in Cincinnati. The three Cincinnati dailies
devoted advance stories and art to the film
which recently won acclaim from the National
Board of Review. The Italian language
paper. La Voce, gave exceptional space to the
production, including page one readers and
notices.
were contacted by Nate
Italian societies
Wise, local publicity manager for RKO Theatres.
A special theatre front was erected
highlighting the rave notices the pictvu-e
received both nationally and in Cincinnati.
FmaL "a TIVOUECUNfON
VICTOR MATURE BRIAN DONIEVY.-./ «w,,,.,;COllEEN GRAY
1!«
Sells Action Film
An impressive lobby display helped promote
"Killers AH" for Ernest Alcanter, manager
I
%
of the Mission, Sacramento, Calif. Al- %
canter made up a large setpiece showing
scene stills from the picture, with graphic
photographs of noted criminals, an exhibit
of rifles and a blood-stained dimmiy. Playing
up the "crime does not pay" angle, Al- ||
canter reports better than average business
with the show.
_
BOXOFFICE Showmandiser —369—
Striking a note of originality, these ad layouts arranged by the art department of
Famous Players Canadian Corp. under the direction of James R. Nairn, circuit adpublicity
head, deliver maximum selling appeal. Emphasis is on star values, whenever
possible, particularly where new talent commands attention from the public
through advance publicity.

lH
fSr*';,.W«*;. ,
^

COLUMBIA PICTURES
OF THE
starring
DICK POWELL • SIGNE HASSO
with LUDWIG DONATH • VLADIMIR SOKOLOFF • EDGAR BARRIER
and introducing the Chinese 'actress MA 1 Ll/\
Story and screenplay by Jay Richard Kennedy • Directed by ROBERT STEVENSON
A SIDNEY BUCHMAN ProducUon .
Associate Producer JAY RICHARD KENNEDY
pTMENT AND ITS BUREAUS OF NARCOTICS, CUSTOMS AND COAST GUARD.
-i?»

|
|
Illustrated Cutouts
Add Marquee Flash
For 'Captain' Run
'd
Railroad Safety Tieup
Made for 'Double Life'
Engaging in a long range advance campaign
for "A Double Life." scheduled to open
at the RKO Palace in Chicago, publicity
manager Lou Mayer tied up with the Pennsylvania
railroad's Chicago division 1948
safety campaign.
More than 5,000 pledge cards have been
distributed to division employes and 100 sign
posters have been set up urging the employes,
"Don't lead 'A Double Life' . . . Stay
on the right side of the tracks."
The pledge cards are numbered, and holders
of lucky numbers will receive passes to
see the picture during its February engagement
at the Palace.
Campaign Is Geared
To Charity Appeal
For 'Big Heart'
Teaser trailers used two weeks in advance
of "Captain Fiom Castile" helped to provide
word-of-mouth comment on the picture for
William Eagen, manager of the Longview in
Longview, Wash.
For outside exploitation, Eagen prepared
framed 11x14 photo displays with theatre
signature and playdates lettered in. These
gave him access to windows which or.dinarily
object to displaying regular window cards.
Lithograph cutouts were used on the attraction
sign to give the marquee a striking effect.
A 9xl5-foot banner hung over the marquee
was illuminated at night. Three-sheet
cutouts were placed between the entrance
doors, and a cutout of Tyrone Power from
the one-sheet was set into the boxoffice.
Bookstores were promoted for special window
displays tying in the novel with the
Longview playdates. Teaser newspaper ads
stressed the "epic adventure" aspect of the
film and "regular prices for this engagement."
For "Carnegie Hall," Eagen arranged an
interior store display at Korten's music shop,
highlighting records. Programs were used as
inserts by the store, which also supplied a
lobby display for the theatre, consisting of
two pianos and a record display. Newspaper
and radio advertising supplemented the campaign.
Jim McCarthy Fills Breach
In Wall With T-Men' Plug
Jim McCarthy, manager of the Warner in
Memphis, revived an old stunt with good effect
while the back wall of the theatre foyer
was being torn down for alterations. Mc-
Carthy placed a large sign in front of the
opening reading, "We are tearing out the
walls to make room for the crowds expected
to see 'T-Men,' opening here February 5."
His alert showmanship gave the theatre the
benefit of this unusual type of display at
the cost of the sign, prepared by the house
artist.
Welcomes 'Strangers'
For "Welcome Stranger," Oscar Miller,
manager of the Bob Burns Theatre in Van
Buren. Ark,, distributed several thousand
calling cards with copy, "Welcome Stranger
. . . Here's a Sure Cure for the Blues," in
stores, offices and schools.
32
Star Inspires Co-Op Ads
On Milk and 'High Wall'
The personal appearance of Audrey Totter
in Dayton in connection with the opening of
"High Wall" inspired Bill Reisinger, manager
of Loew's Theatre there, to arrange a
series of newspaper co-op ads in which the
star endorsed milk. The ads, which ran in
all the local newspapers, featured a large
cut of Miss Totter drinking milk, with a
credit line mentioning her appearance at
Loew's. The ads were sponsored by the Milk
Dealers Ass'n of Dayton.
Miss Totter was greeted at Union station
by press photographers, with special art
breaking in the Journal, News and Herald.
All the newspaper columnists gave her personal
appearance extra space.
Small Boxoffice Stage
Heralds 'Carnegie Hall'
Harold Kopp, manager of the Lido in Los
Angeles, turned the top of his boxoffice into
a showcase to promote "Carnegie Hall." Kopp
built a small stage set, placed it over the cash
window and surrounded it with small photos
of the stars. Recordings, amplified, helped
to carry out the theme.
Sweet Tieup
Tiein arranged by Harold Mortin, manager
of the Slate, Syracuse, N. Y., pays
tribute to local fire department and
helps advance publicity for "It Had to
Be You." Eighty-pound cake promoted
from bakery was used in the lobby as
basis of a "Can You Guess the Weight?"
contest. Cornel Wilde is starred as a
fire eater in the film.
—372—
Billed as "The Big Heart," and going on
exhibition just about Christmas time, A. J.
Brown, manager of the Empire in Cardiff,
Wales, publicized "Miracle on 34th Street"
and at the same time induced the public to
give some aid to the blind children of the
community.
Brown approached the secretary of the
National Institute for the Blind and received
permission to erect a collection box in the
theatre lobby.
An excellent display was arranged in the
lounge of the theatre, which Brown promoted
at no cost from a display firm. The display
took the form of an old-fashioned fireplace
which carried an appeal to the "big heart"
patrons to think of the blind children at
Christmas time.
Despite the difficulties of obtaining press
space, the South Wales Echo came through
with daily stories leading up to a two-column
art break on the presentation of the check
to officials of the institute.
Brown also was able to set full window displays
in six leading stores in Cardiff, centering
around a picture of Edmund Gwenn in a
Santa Claus costume, with title and theatre
playdates prominently shown.
'Good News' Issue Pointed
By Wilmington Paper
By dint of persuasion in building up friendly
relations with two of the toughest newspapers
in the country over a period of ten
years, Edgar J. Doob, manager of Loew's Aldine
in Wilmington, Del., promoted a souvenir
edition of the Journal-Every Evening to exploit
"Good News."
The newspaper printed 1,200 copies of the
souvenir edition featuring the banner headlines,
"Good News Coming." The page was
plated with art and a story of the exhibition
at the Aldine.
Record Player Promoted
In 'Stallion' Contest
A "Red Stallion" contest arranged by|
Adolph Baker, city manager for Malco Theatres
in Owenboro, Ky., offered a portable I
electric record player and record albums toF
the children who submitted the best color!
drawing depicting the fight between the beari
and Big Red.
Baker promoted the record player, albums,;
heralds and mats at no cost from cooperating
merchants, and tied up to have entry blanks'
distributed in all art schools and throughout^,
the school system.
BOXOFnCE Showmandiser :: Feb. 7,

H.G«WELLS' FANTAsnc
Oi/rOFTHfS WORLOSHOIV/
Ml
REALART PICTURES PRESENTS

Tieup With Store and Radio Station
Nets Ballyhoo With Live
Jack Brassil, assistant manager of the
Poli-College Theatre in New Haven, went to
a lot of trouble getting an unusual window
ticup for "Good News," but the effort more
than paid off in results.
Brassil first tied up with WYBC. the Yale
university radio station, to select "Miss Good
News of 1948." The station gave the contest
a fine advance buildup. Then Brassil arranged
to have the finals of the contest in
Trick Throwaways Work
For Pearce Parkhurst
Pearce Parkhurst, publicity director for Tri-
Theatres, Inc., Alliance, Oliio, has been implementing
the usual advertising channels
with trick advertising devices designed to
build extra interest in coming attractions.
For the engagement of "Daisy Kenyon" at
the Morrison Theatre, Parkhurst used season
passes to draw attention to the playdates.
To exploit "Merton of the Movies," small
envelopes were distributed imprinted: "Free.
Cigaret lighter and coat hanger. Compliments
of etc., etc." Inside the envelope were
a match and a nail.
The Cope Electric Company, music dealer,
was promoted for a 2-column by 20-inch coop
ad announcing "Good News" which was
tied in with record albums of the picture's
mu.sic.
Philco and Cola Tieups
Aid 'Road to Rio' Date
A tieup with the Philco dealers in Des
Moines was arranged by Harold Lyons, manager
of the Des Moines Theatre, to promote
"Road to Rio." Tlie dealers ran a congratulatory
display ad dedicated to Bing Crosby for
his new screen hit, with prominent mention
for the theatre and a cut of the star.
The distributors of Lima cola imprinted
and placed with dealers several hundred
window cards showing the stars of the picture
and a boldface announcement of the
engagement of "Road to Rio" at the Des
Moines.
34
Talent
the main store window of the David Smith
music shop, which is located on the university
campus.
After the winner was selected, she sang
numbers from the film production as part of
the program which was amplified to a large
audience gathered before the store. The live
method of ballyhoo was definitely effective
with the theatre coming in for prominent
mention throughout.
Ray Boomer Gives Bags
Ray Boomer has added a new wrinkle to
his theatre advertising campaigns at the
Park Theatre in Miles City, Mont. Boomer
prints his coming attractions and playdates
on popcorn bags, then distributes them free
to candy and popcorn vendors in the city. He
believes that the slight expense of imprinting
is more than offset by the valuable publicity
he receives, and the storekeepers are more
than glad to cooperate.
Carriers See Show
Jim Barnes, recently transferred to manage
the Forum Theatre in Los Angeles, helped
cement the bonds of good relationship with
the local Herald and Express by arranging a
vaudeville entertainment for the carriers of
the two newspapers. The show headlined
Harry Von Zell and other well known performers.
Posts Highway Bills
Making use of a press book suggestion,
Walter Kirchofer, manager of the Kingston
Theatre, Kingston, N. Y., placarded bridge
and highway approaches leading to the city
with signs reading: "Slow, You Are Now
Entering "Magic Town.'
Exhibits Caricatures
Caricatures of Hollywood stars, displayed
in fom- downtown restaurants in Hartford,
Conn., are getting comment from diners and
helping to build interest in film releases
scheduled for the Loew Poll. Sam Horwitz,
assistant manager, had Mike Vann do the
art work and arranged for the displays.
—374—
Albany Tenors Croon
For Audition and
Trip on 'Rose'
A tieup with the Times-Union in Albany,
N. Y., to discover a local Dennis Morgan, /
helped to exploit "My Wild Irish Rose" \
prior to its opening at the Warner Strand
Theatre.
First prize offered was a trip to New York
City for a round of nightclub and theatre
parties and an audition on a major network
program.
Irish tenors throughout the area auditioned
at Station WOKO, singing song hits
heard in the film production. Finalists appeared
on the Strand stage, the proceedings
being broadcast and the Times-Union carrying
full details of the promotion. The tieup
was arranged by Al La Flamme, manager of
the Strand and publicist Jerry Atkin.
Promotes Contest Among
College Point Residents
Government bonds valued at $175 and seven
season passes to the College Theatre are
being offered to residents of College Point,
N. Y., for then ten best letters, 50 words or
less, submitted on "What I like about College
Point." The promotion is a cooperative tieup
sponsored by the College Point National bank
and was arranged by James Pisapia, managei
of the College.
Aimed at arousing community spirit among
local citizens, Pisapia obtained displays
plugging the bond contest in six prominent
window locations, in addition to the bank,
and distributed 10,000 special letters on theatre
stationery tlu-oughout the community.
The theatre plugged the contest additionally
through a screen trailer and lobby display.
Canadian Steals a March
With Royal Marriage
Al Goodwin, alert manager of the Rio,
Vancouver, B. C, offered a special matinee
on the day of the marriage of Princess
Elizabeth with the featurette. "Our Queen
of the Future," as his main attraction.
The first 200 persons attending the performance
were given post card pictures of
the royal couple imprinted with the felicitations
of the Rio management.
Goodwin also recorded the wedding and
played it back to the audience. The net
result of his effort was a capacity house
at 2 p. m. with hundreds of potential patrons
turned away.
Gives Baby Layette
Complete equipment for the newborn b;
was offered to the parents of the first child
born during the run of "Welcome Stranger"
at the Everett Theatre, Everett, Wash. Manager
Bill Cooley tied up with a local baby
shop to give a layette, which wa.s displayed
in the theatre lobby well in advance to build
up publicity for the picture.
Irish Get Cards
Every Irish resident of Beloit, Wis., received
a personally addressed card from John
Falco. manager of the Majestic, carrying the
information that "My Wild Irish Rose" was
showing. Imprinting and addressing of the
cards were done with green ink. Every brogue
in town showed up during the picture's run,
reports Falco.
BOXOFTICE Shovraiandiser Feb. 1948

«Jli!i5
L
Still SERVING Your
%^ CUSTOMERS
=S Gut Of a
CRACITER BARHEL ?
with
The fOUIPfflfHT of TOmORROUl
using
forwo
""'e.;;,,;:::^ -
IheSHOmVofWy
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Is YOUR confection stand a collection of ill-assorted pieces designed
for other purposes—lacking unity, merchandise presentation and SALES?
Now blended into one magnificent SUPURDISPLAY we bring you the
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Here at last is a functionally perfect merchandising unit — the
superb result of years of practical theatre experience and expert
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Flexible and complete in any combination to fit YOUR theatre,
SUPURDISPLAY is beautiful, practical, sales-producing equipment
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In addition, yoo receive SUPURDISPLAY sales assistance — proven
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Read what the prominent showmen on this page said after viewing
"V/ beautiful and orrt,,
plo» the arrange-
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the amazing SUPURDISPLAY at the Allied National Convention in
mit is very practical.
it . . . they all wanted it!
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», r Theatres Co., ^^•»• Inquire now so that YOU may be among the first to take the most
forward step in theatre operation in the past twenty years!
^ • ^1 INCORPORATED I I
2 36 NORTH WATER STREET
Cly MILWAUKEE -WISCONSIN

Silver Plaied Tieup
For 'My Irish Rose'
In Tampa Siale
Holdover business rewarded Manager Curt
Miller's aggressive promotion campaign for
"My Wild Irish Rose" at the State in Tampa,
Fla.
Miller tied up with two jewelry concerns
for cost free plugs in the newspapers and
via the radio waves. The first store sponsored
a three-column ad running the full
length of the page which showed a scene
from the picture, a large display cut and
theatre playdates. The ad was built around
the Rogers silverplate tieup. The owner also
gave the picture and State playdates mention
twice nightly over a two-week period on
its regular evening programs heard over
WDAE and WFLA.
The second jeweler plugged the feature
daily on his Man on the Street broadcast
originating in the heart of the shopping section,
with the stars, title and current exhibition
coming in for mention seven or more
times each day. Persons interviewed received
passes.
Miller had the local cabs display bumper
strips with copy, "Take this cab to the State
to see 'My Wild Irish Rose.'
Daily Picture and Ad Page
Features Theatre Plug
An unusual tieup has been made by Burgess
Walton, manager of the Princess in Columbus,
Miss., with the Commercial Dispatch. Every
day the Dispatch runs a page on which the
current Princess attraction is exploited
through a scene cut.
A streamer across the top of the page announces
"News of the Day" as seen by the
inquiring cameraman. The upper portion of
the page is devoted to pictorial news events
and the Princess attractions, the lower portion
to merchant ads and an announcement
that free tickets to the Princess will be
awarded to persons who find their names in
any of the accompanying advertisements.
Net cost to the theatre is a few passes
which Waltmon gives the Commercial Dispatch
to present to those persons who clip
the ads containing their names.
Attracts Teen-Agers
A tieup for the display of window and
counter cards in department stores was arranged
by Tommy Grace, manager of the
Ea.st wood in east Hartford, Conn., to promote
"That Hagen Girl." The displays were built
around teen-age styles and featured stills
and theatre credits. A word-guessing contest
was planted with the East Hartford Gazette,
with passes awarded to the winners.
Where Charity
Begins
Commiinitv Roodwill, an ever increasing
responsibility of theatrcmen, is gettinR
regular attention from Frank Pratt,
manager of the Paramount in Portland,
Ore., who dispenses the kind of goodwill
that goes a long way toward, making
friends and theatre patrons.
Pratt has recreated a "wishing well"
the Paramount foyer. Patrons contribute
in
regularly, and each month the
receipts are turned over to a different
local charity organization.
Comment from patrons, the press and
officials of the beneficiary organizations
has been excellent.
An outstanding window display arranged by
Lou Cohen, manager of the PoU, Hartford,
helps exploit "Good News" and promote music
shop sales of record albums. Cooperating
merchant also paid for an eight-inch newspaper
ad, devoting 80 per cent of the space
to type and illustrative matter announcing the
picture.
Star Identity Contest
Helps Meriden 'News'
Contests played an important part in Manager
Mollie Stickles' campaign for "Good
News" at the Palace in Meriden, Conn. In
the lobby. Miss Stickles displayed star and
scene stills and invited patrons to identify
them. Guest tickets were prizes.
Passes also were awarded to winners of
two weekly contests sponsored by the Christian
Fox Music Hour over station WMMW.
The contests were tied in with an Identify
the Tune stunt featuring song hits from
"Good News."
The Charm beauty salon ran a two-column
cooperative ad featuring a cut of June
AUyson, seen in "Good News," with the
playdates. Another co-op was planted with
a men's clothing shop.
The orchestra leader at the Crystal ballroom
played songs from the picture at two
weekly dances prior to opening, with announcements
of the Palace dates. Cards announcing
a "Good News" fountain special
were placed in 20 ice cream parlors and drug
stores.
Old Papers Admit Pupils
In School-Serial Tieup
In cooperation with the Bluemont school
in Manliattan, Kas., the Carlton Theatre
staged a "paper matinee" to help along the
school's annual drive for funds by sale of
waste paper. Admission to the matinee was
the charge of five old newspapers. The
special show also plugged the first installment
of the house's new serial. "The Black
Widow." School authorities are reported
highly pleased by the gesture of the theatre
and it is felt much goodwill was engendered
by this stunt, according to Dave Dallas, TEI
city manager.
Cowboy Camp Scene
A unique window display that really stopped
the night shoppers was used recently by
William Hardwick, manager of the Star,
Hereford, Tex., to bally "The Fabulous
Texan." In a shop near the theatre he laid a
dummy in western clothes on the window
floor with its head on a saddle. Near by was
a simulated campfire. The dummy had a rifle
in his arms and appeared asleep. He spotlighted
the display with amber. A 40x60 announced
the title, playdate and theatre name.
—376—
Free Tickets Slash
Baby-Sitting Cost
In Bethany, Mo.
Baby-sitters in Bethany, Mo., are being
rewarded with theatre passes by P. F. Chenoweth,
manager of the Albany Bethany Theatres
and theatre attendance is on the increase
because of this innovation recently
introduced to ease the financial outlay of
parents for an evening's entertainment.
The plan works as follows: Any local couple
who engages a sitter to watch the baby when
they attend the Noll or Roxy theatres ask
the cashier for a baby-sitter pass when they
purchase their tickets. The couple simply
give their name and the name of the sitter.
The pass is used as part of the reimbursement
to the sitter.
The plan was conceived after Chenoweth
noted that at cun-ent cinema rates and
charges for minding the baby, many couples
could not afford an evening out.
The stunt is one of the leading topics of
conversation in Bethany and, according to
Chenoweth, has already resulted in an increase
in the number of couples who are
attending since the offer was made through
newspaper advertisements.
Radio Show Originates
In Lobby of Ben Ali
Bob Anderson, manager of the Ben Ali
Theatre in Lexington, Ky., has promoted
a five-day-a-week broadcast which emanates
from the theatre lobby and helps to keep
his theatre name constantly before the
public.
Not only does the theatre benefit from a
steady flow of institutional advertising, but
also by direct frequent plugs of current and
coming attractions.
In an endeavor to strike something different
Anderson sold the local radio station on
the idea of an entirely new program. The
station management cooperated enthusiastically.
The program is now heard daily from
4 to 5 p. m. Monday through Friday, and
consists of records, chatter and interviews
with theatre patrons.
To insure a constant variety of recordings,
Anderson has a tieup with one of the larger
record stores in Lexington which contributes
50 records each week for use on the program
in return for a theatre credit card.
Close Check of Bookings
Pays Off in Newspaper
Malco circuit managers have been tipped
c
off to watch for personalities or business
items in feature or short subject bookings
which can be played up locally. Althmigh
Paul Jones, city manager for Malco in Pine
Bluff, Ark., normally has a tough time cracking
the daily newspapers, his close observation
of bookings recently paid off handsomely.
„, ^ ,
Jones noted that the Paramount Theatre s
Unusual Occupation subject was filmed m a
local archery equipment factory. He went
to the editor of the Commercial Appeal with
the story. The result was a special reader
in the paper which even listed the starting
times of the subject and an editorial urging
citizens to see the film.
C^Q^^ns HlS UsIieTS
Loris Stanton, city manager for Malco Theatres
in Clarksville. Ark., has neither the
budget nor the facilities to do much exploitation.
Recently, he provoked comment by having
the ushers wear crowns, cut out of cardboard,
with lettering, Bob Hope's a King in
"Where There's Life."
BOXOFFICE Showmandiser 1948

THOUGHT OR TWO FROM HYGIENIC CORNER
^AvaoiuM. im
* ADITORIAL No. 5 of a Series * ('i'l T
^^
rif'E'^fll
I
NEXT!— Producers Kroger Babb Cleft) and J. S. Jossey of
Hygienic discuss with author and screen writer Mildred Horn.
some of the ideas they wish incorporated in next picture,
"One Too Many." It is the story of alcohol. Miss Horn's
book, "One Too Many," is already off the press and passed
the 20.000 mark in copies sold at a buck-a-throw.
There's never a
dull day— at Hygienic!!!
The "slaves" were recently submitted a simple six-word question. It read, "Why
do you work ior Hygienic?" Hardly any two among 200 gave us the same
>
MEET!— Rafael de la Cruz, top agent and manac
distribution of Mom and Dad," shakes hands
time with George Altman, of Toronto. Hygieni
general manager They met in Hollywood.
FIGHTERS!— Hygienic's legal adviser. Charles R. Kirk (left),
the only law student who ever graduated from Washington and
Lee university in three vears, discusses censorship hooey with
Paul Love, who admits he "loves" his duties with Hygienic
Productions, Inc.
EXPLAINER

. . Paramount
File 5 Fraud Suits,
Settle 8 Others
NEW YORK—The major companies have
filed four new percentage fraud suits in New
Hook, N. Y.; the Pine Plains, Pine Plains, N.
Y.; the Millerton, Millerton, N. Y., and the
Stuart Theatre, Lakeville, Conn.
The defendants are charged with having
made false boxoffice returns on percentage
films beginning Jan. 30, 1942, through Jan.
30, 1948. Louis Nizer of Phillips, Nizer, Benjamin
& Krim filed for the plaintiffs.
Three actions were filed separately by
Paramount, Loew's and 20th-Pox in the U.S.
district court of Massachusetts against the
following defendants: Kenneth H. Forkey,
Edward Markell, Harold Markell and Simon
Markell. They operated seven Massachusetts
theatres named in the complaint.
The theatres are: Strand, Canton; Magnet,
Dorchester; Mattapan, Mattapan; Park and
Greendale, Worchester; Porter Square, Cambridge,
and Strand, Boston.
Jacob J. Kaplan and Robert W. Meserve
of Nutter, McClennen & Fish represented the
distributor plaintiffs.
The eight Providence suits were settled
after the operators of the Castle Theatre,
Mount Pleasant, R. I., and the Majestic Theatre,
West Springfield, Mass., paid the distributor
plaintiffs the amounts agreed upon.
|)i^§i |)ia§i
\
LIQUID SEASONING
FROM THE FILES OF
.
York and Boston and settled eight pending "PHE Cecil B. DeMille studios are being enlarged
at a cost of approximately $1,000,-
actions in Providence.
In New York, Loew's, Inc.. and RKO filed
000. This will make the Culver City plant
separate suits in the U.S. district court equal to any studio in total amount of stage
against Sidney Cohen, Philip Eisenberg, space Studios netted over
Rhinehook Theatres, Inc., and Millerton $8,000,000 last year. This was 41 per cent
Amusement Corp. The individual and corporate
higher than the previous year.
defendants operate the Starr The-
atre. Rhinebeck, N. Y.: the Lyceum, Red
Placing the figure at $2,000,000, Capt.
McLeon Baynes, president of Kinograms,
stated recently that the six producers of
newsreels are sustaining losses of approximately
$8,000 a week.
Protestant Commission
Producing 30 Films
NEW YORK—The second production of the
Protestant Film commission will be in release
soon. It is "My Name Is Han," and
deals with Chi-istianity in China. The first
production, "Beyond Our Own," was released
a few months ago. Paul F. Heard, executive
secretary, reported at the third annual meeting
here that more than 30 pictures are in
various stages of planning or production. He
announced a campaign to raise funds to finance
the principal objectives of the commission,
including establishment of an office
in Hollywood for cooperation with the
motion picture industry.
Paramount to Screen Four
NEW YORK—Trade screenings have been
set by Paramount on four features. "Caged
Fury" and "Mi-, Reckless," Pine-Thomas pictures,
will be shown February 12, followed by
"Speed to Spare," another Pine-Thomas number,
and "Caged Fury" on February 13.
costs
you
(1333^
Opening a
per bag of
popcorn!
-Because
it's
liquid . . . needs
no pre-heating
. . . pours readily
« . . and measures accurately!
Sinonin of Philadelphia
^BmmmmaBaMai

Canadian Productions
Readies First Picture
MONTREAL—Canadian Motion Pictui-e
Productions, organized last autumn, outlined
its immediate production plans at a press
conference here. Its declared policy is to
avoid imitation of Hollywood or British films
and to evolve a Canadian approach to feature
productions.
Its first film, a comedy based on a French-
Canadian folk tale, has been temporarily
shelved in order to produce a semidocumentary
feature entitled "Sins of the Fathers"
for the Health League of Canada and
the British Social Hygiene council. This will
tell the stoi-y of the efforts of a few health
pioneers to interest a Canadian community
in establishing a health program against
active opposition. The picture is to be filmed
next month at the St. Hyacinthe studios of
Quebec F>i-oductions and the schedule calls
for it to be completed in the astonishingly
short time of 12 days. Phil Rosen has been
brought from Hollywood to direct the production.
Rosen, whose experience goes back
to the old silent days, recently completed
directorial chores on the RKO murder mystery,
"Step by Step."
Mary Barclay and Austin Willis will play
the leads in "Sins of the Fathers" and the
supporting cast is composed of such wellknown
Montreal players as John Pratt, Suzanne
Avon, Gerald Rowan, Phyllis Carter,
Beryl Dann, Alfred Gallagher, Frank Heron,
George Dupin, Dorothy Hervey, A. G. C. Dann
and Norman Taviss.
The script was written by Gordon Bui'wash,
Canadian author-actor. Sets have been designed
by Hans Berends.
Death Takes E. H. Cady;
Showed Films in 1905
ST. JOHN— E. H. Cady, 78, retired pioneer
of film exhibition in Canada, died recently
at Minto, N. B. He started showing films
about 44 years ago in Minto, a soft coal
mining center. He established the Strand
Theatre, seating about 350, at the rear of a
store in which he sold smokers' supplies,
groceries and confections, and operated pool
tables and bowling alleys. He was one of the
first film showmen in the Dominion. He retired
about 11 years ago. Surviving are three
sons, two daughters and seven grandchildren.
400 Evacuate in Bienfait
When Fire Breaks Out
BIENFAIT, SASK.—Nearly 400 persons
were quietly evacuated from the Legion Theatre
here when fire broke out. The projection
booth and some of the rooms at the
back of the building were destroyed, the
firemen managing to confine the flames to
the back of the building. Damage was estimated
to be approximately $8,000.
Odeon Managers Elect
VANCOUVER—The Odeon Theatre Managers
Ass'n of British Columbia has elected
Al Goodwin of the Olympia as president for
1948. Other officers are Gerry Sutherland of
the Park, vice-president, and Jimmy Adams
of the Circle, secretary-treasurer.
Fear Provinces May Fill In
If Federal Tax Is Killed
CALGARY—Pear is felt by Canadian exhibitors
that provincial governments will
take up the slack when the federal government
reduces or repeals its 20 per cent tax
on theatre admissions.
A precedent for this is the liquor tax. When
the Dominion government cut the liquor tax,
provinces all added an equal sum to their
own liquor tax and the price to the consumer
remained the same.
Tlu'ough exhibitor organizations, theatremen
have promised Dominion officials that
any benefits obtained through tax reduction
will be passed on to the public and
prices will not be increased for at least a
year. However, there is no assurance that
provinces might not levy their own ticket
taxes.
The tax situation was discussed here last
week by R. W. Bolstad, vice-president of
Famous Players Canadian, during a stopover
on his trip to Vancouver to attend the
banquet of the Famous Players 25 Year
club.
He thought there was no truth to the
rumor that the Ottawa government was
planning a 50 per cent tax on American motion
pictm-es. "From annual gross theatre
receipts approximating $75,000,000, the Dominion
government now deducts over $18,-
000,000; quite a heavy tax, you'll agree," he
said, leaving the impression that the federal
government should be satisfied with that
revenue from the industry.
Bolstad was accompanied by Larry Bearg,
western director of theatres for FPC.
and James Nairn, publicity director.
Theatremen Organize
Fight on Local Tax
TORONTO—Exhibitors throughout Ontario
are being rallied by the Motion Picture
Theatres Ass'n of Ontario for a fight on a
proposed provincial or municipal ticket tax
once the federal government steps out of
this field.
Members of the Ontario Ass'n of Mayors
and Reeves were to meet this week with
Prime Minister George A. Drew and his
cabinet and it was expected that Mayor
"P.
Robert H. Saunders of Toronto would propose
that the provincial government either
impose an amusement tax and allocate it to
municipalities or else pass legislation empowering
municipalities to impose their own
ticket tax, to be used for hospital and welfare
purposes, when the federal government
vacates this field.
Such a tax was' proposed last year and
members of the MPTA rallied to the support
of editors, trade-unions, members of parliament
and others to opposition of the measure.
It was not successful. In a letter to
members last week. Secretary Arch H. Jolley
urged exhibitors to again line up opposition
to the plan in an effort to quash It
before it gets started.
"We request that you do all
in your power
to block any tax being imposed on your already
heavily taxed patrons," said JoUey.
"We trust you will appreciate the serious effect
such a tax will have on boxoffice receipts."
Two Houses Close Doors
As Ontario Feels Pinch
TORONTO—The econonuc trend in Ontario
may be told by the closing of two
theatres. One is the Mountain at the industrial
city of Hamilton and the other is situated
at Kirkland Lake, a gold mining center
in northern Ontario, where two other theatres
continue to operate.
Bloom & Fine to Launch
Second Theatre in May
TORONTO—B.&F. Theatres, headed by
Sam Bloom and Sam Fine, expects to open
its second postwar theatre here in May when
the Donlands, seating 1,000, will be put into
commission in the east end of the city. Two
months ago the company, an affiliate of
Famous Players, opened the Vaughan.
'Electra' Opens February 9
As Roadshow at $1.80
TORONTO — "Mourning Becomes Electra"
will receive its Canadian debut with a roadshow
engagement of two weeks starting
February 9 at the Royal Alexandra. All seats
are reserved at prices scaling to $1.80, the
highest admission in many years for a roadshow
film in the Dominion.
NEW PIONEER OFFICEKS—Newly elected officers of Canadian Picture Pioneers
for 1948 elected in Toronto are, back row: 1. to r.: W. O'Neill, J. Gabarrino, C. Mavety,
B. Cronk, M. Doyle, D. Angley. Front row: S. Sternberg. C. Appel. O. Hanson, E.
Lawson, L. Bishop, B. Reeves.
BOXOFTICE :: February 7, 1948

i
'
ST. JOHN
\X7 A. Purcell, owner-manager of the Bedford
Theatre in Bedford, N. S., has completed
a number of improvements in his
house, Including creation of a new lobby and
extra exit; installation of a new oil burner,
and new fluorescent lighting fixtures in the
front, lobby and auditorium. A bar for selling
of candy and carbonated drinks has been
placed in the lobby. A shift was made from
16 to 35mm about five months ago.
A fire which started in an adjoining variety
store inflicted considerable damage in
the Capitol, FPC-Spencer house in Dalhousie
... A public dance is being held
each Wednesday starting at 9:30 p. m. in
the Community, Rothesay, N. B. The dance
eliminates the second nightly show, but the
first goes on as usual at 7 o'clock.
Leslie C. Carey, 78, who for some years
operated a laundry and a theatre in Sackville,
N. B., died recently. The Imperial,
operated for some years by Carey, is now
in the Walker-Affiliated chain. He left a
wife and two sons . . . Sandy Chapman, who
toured the maritimes in vaudeville-pictures
programs and also with the Jere McAuliffe
stage troupe, was killed in a fall from the
11th floor of the federal building in Boston
recently. He had been employed as a
court crier for some years. Pi-eviously he
had been a singer, presenting his programs
with illustrated slides in film theatres. He
had also done some song composing.
Sam Babb, booker for Franklin & Herschorn,
reported that the temperature slid
to 36 during his stay in Miami Beach. He
was away about five weeks. His wife and
child are remaining at the resort until the
spring, with Mrs. Babb's parents, J. M. and
"Frankie" Franklin. Mitch Franklin, their
son, is visiting them.
The Mendelssohn melange has been delayed
for Herb Mathers, Empire-Universal
district manager, because of difficulty in locating
an apartment in St. John . . . Bob
Middleton, a salesman out of RKO exchange,
managed by Harry Cohen, took the
vows recently in Montreal. The bride was
Joan Allen of Montreal.
A. R. Maclnnis, formerly supervisor of the
Walker-Affiliated chain, with base at Halifax,
is producer, director and emcee of
"Anything Goes," a stage show, and "Come
and Get It," a prize package presentation
at the Community, Rothesay, N. B. The first
program is presented each Tuesday night
and the second each Thursday night. Amateur
talent is used. A floral corsage goes
to the oldest woman in the house at each
show.
Canadian Legion Theatre
Opens in Georgetown
ST. JOHN—It is believed that the Canadian
Legion Theatre, recently established in
Georgetown, P.E.I., by W. J. Fitzgerald, is
the only theatre bearing that title in Canada.
Georgetown is on the coast of Northumberland
strait, which divides the big island from
New Brunswick and Nova Scotia.
PLUG CALGARY FILM—Law enforcement
officials and legal lights turned
out with the press to a morning preview
at the Palace Theatre in Calgary of
"R.C.M.P. File 1365," a National Film
board production dealing with the modern
methods of the Canada's Mounted
Police force. Pictured above, left to
right: Inspector G. M. Curleigh; Attorney
General Lucien Maynard of Alberta, who
made a speech opening the preview;
P. D. Egan, Palace manager, and Calgary's
chief constable, S. J. Patterson.
Mob Turns Out to See
James Mason in Toronto
TORONTO—There was a screaming crowd
of film fans at the T. Eaton department store
when James Mason and his wife, Pamela
Kellino, made the first public appearance of
their stay here. Mrs. Mason was autographing
copies of her new book, "Del Palma,"
and the aisles were crowded with literally
thousands of enthusiasts. The Masons were
guests at a cocktail party in a downtown
hotel and also of Manager Len BLshop at
the Tivoli. Because of their presence in
Toronto, Manager Howard Elliott played
"The Upturned Glass" at the Odeon Fairlawn
with excellent result.
WINNIPEG
The city-owned Playhouse has made a profit
of $19,320, exclu.sive of interest, depreciation
and general taxes, in the period from
May 1, 1944, to the end of 1947, according to
a report by the civic finance committee.
Revenues in the period totaled $39,143 and
expenditures amounted to $19,823. It was estimated
that if the property had ^en
privately owned, taxes collected would have
come to $12,189. The Playhouse property was
assessed in 1947 at $81,730.
The Manitoba Motion Picture Exhibitors
Ass'n is urging all exhibitors in the province
to show a one-reel film sponsored by the
Canadian Council for Reconstruction through
UNESCO and the United Nation's appeal for
children. The film, "Hungry Minds," is being
distributed free by Paramount for showing
from February 2-21, period of the campaign
drive.
Mesho Thriller's first run of "Abie's Irish
Rose" at the Dominion was in its 11th week.
J. E. Laver, 57, Dies;
Veteran FPC Pilot
TORONTO—Following a lingering illness,
John E. Laver, 57, an oldtimer among the
managers of Famous Players Canadian
Corp.. died at his Toronto home. He had
been in theatre business here 30 years, having
served as manager of the Belsize, Bloor.
Alhambra and other theatres. He started at
the Garden when it was viitually the first
unit of a circuit which was to be built by
the late N. L. Nathanson.
Laver was a charter member of the Famous
Players 25-Year club. During his illness,
the Alhambra had been in the charge
of Al Ritchie, manager of the Bloor, until
George Davis of the Capitol was named acting
manager.
Surviving are his wife, Lily, a daughter,
Mrs. W. D. Gilchrist, and a sister.
OTTAWA
T R. Tubman, manager of the Capitol and
district manager of Famous Players
Canadian Corp., and Mrs. Tubman are
spending a month in Florida. The No. 1
house here is being managed by Bill Cullum,
'.
assistant . . . The neighborhood Rialto spon- t
sored a screen star guessing contest for which
nine prizes, ranging in value from $10 to $15,
were donated by merchants in the vicinity
of the theatre. Contest fomis were distributed
among patrons.
The Capitol was the locale of a special
screening by the National Film board of its
latest theatre release, "Champions in the
Making," featuring Barbara Ann Scott of
Ottawa, champion figure skater. The film
is being distributed by Columbia . The
balcony admission price at the Odeon Roxy
has been reduced slightly to a flat 25 cents,
including tax. Seats on the main floor continue
at 30 cents, with 12 cents for juve-
The Famous Players' Algoma at Sault Ste.
Marie has offered a bicycle in a contest to
stimulate interest in its Movie club, the prize
being donated by a local business firm which
also sponsors the broadcast of the stage
program.
Nine Join 25-Year Club
At Dinner in Vancouver
VANCOUVER—Nine employes who became
eligible for the Famous Players 25-Year club
were honored at a banquet at Hotel Vancouver
January 26. Among them were Willis
Dewees, a partner of FPC; Charlie Doctor,
manager of the Capitol; Dave Borland, manager
of the Dominion, and Tommy Thomson,
manager of the Grandview, all of Vancouver,
and five employes from Edmonton.
The function was attended by R. W. Bolstad,
vice-president; Larry Bearg, western
division manager, and Jimmy Nairn, public
relatio:is head, Toronto. Guest of honor included
Chief Justice Farris of British Columbia
and the mayors of Vancouver, Victoria
and Nanaimo. About 100 men and
tended.
To Develop Own Original
Bai-ry Shipman has been signed to develop
his own original. "Singin' Spurs," which Colbert
Clark will produce for Columbia.
BOXOFFICE February 7, 1948

. . New
. . Three
Top Vancouver Coin
To 'Killer McCoy'
VANCOUVER—Business locally was spotty
last week. Among the crop of pictui-es indisputably
in the "good" class were "Killer
McCoy" at the Orpheum and a second week
of the reissue, "The Great Waltz," at the
Strand. Not so good were "Sleep, My Love,"
playing a second week day and date at the
Plaza and Park, and "Desire Me," which
gave the Capitol only a fair week. The latter
was panned by the critics.
Fair
Capitol—Desire Me (MGM)
Orpheum— Killer McCoy (MGM) Good
Park and Plaza—Sleep, My Love (UA), 2nd
wk
Paradise—New Wine (UA) reissue Average
Strand—The Great Waltz (MGM), reisue
When a Girl's Beautiiul (Col), 2nd wk Good
Vogue—The Upturned Glass (EL), 2nd .vk Fair
'Irish Rose' and 'Good News'
Beat the Cold in Toronto
TORONTO—Theatres here managed quite
well considering the severe cold. "My Wild
Irish Rose" at the Imperial and "Good News"
at Loew's were top grossers. There were two
holdovers, "Daisy Kenyon" at Shea's, and
"While the Sun Shines" at the Tivoli and
Eglinton. Chief opposition was the Ice Follies
at Maple Leaf Gardens.
(Average Is 100)
Capitol and Victoria—Storm in a Teacup (UA),
reissue; Roses Are Red (20th-Fox) 95
Eglinton and T.voli—While the Sun Shine IFD)
2nd vY
95
Fairlawn—The Upturned Glass (EL)
Imperial—My Wild Irish Rose (WB)
Loew's—Good News (MGM)
Shea's—Daisy Kenyon (20th-Fox), 2nd w
Uptown—The Exile (U-I)
'Dolphin' Big in Calgary;
Business Remains Good
CALGARY—Continuance of good business
in a winter of chinooks—warm west winds
is the pleasant feature of theatre business
for the first month of the year. Top picture
this week was "Green Dolphin Street" at the
Capitol. Fans gave other houses a good siiare
Ontario Brownout Likely
To Be Lifted in May
TORONTO—With longer daylight houi'S in
May it is expected that the hydro commission
will
permit more theatre front illumination
beginning early in May, according to
Arch H. Jolley. executive secretary of the
Ontario MPTA. He reported that there has
been a scarcity of rain and snow In areas
where power development plants depend on
water storage in dams. New power developments
now under construction will not be
ready before 1950 and an abimdant supply
of power will not be available before 1952,
Jolley
said.
Film as City Booster
TORONTO—What is called a "City of
Kitchener Movie" has been made available
without rental charge for community advertising
purposes. The film, in sound and
color, can be booked from the Kitchener
Chamber of Commerce. The plan is something
new in the Canadian film field.
Toronto Not Enthusiastic
About Grind Policy
Toronto—For (he first time in the
memory of Toronto film men an allnight
film show has been conducted in
this city. The Rio, a downtown house
linked with the 20 Century Theatres,
operated throughout one night with an
all-comedy program as a special stunt
and the result was reported to have been
fair. The daytime schedule started at
9 a. m. as usual, without a break. Toronto
people are apparently not ready for
the all-night plan.
VANCOUVER
f^ne Vancouverite who ought to be a booster
for single bills was in court last week.
Charged with robbery, he alibied that he had
been at a theatre at the time of the crime.
He was able to name the picture and the
stars of the main feature but couldn't remember
about the second main feature. A jury
found him guilty and the judge sent him to
jail.
Two girls who worked in theatres in other
parts of the world have joined the local theatre
setup. Phylis Smith, who was with the
Gaumont circuit in New Zealand, is cashier
at the Dominion, and Rhoda Bradley, who
was with Odeon Theatres in London, England,
is cashier at the Orpheum . . . Frank
Doye of the State Theatre is the father of a
baby boy, Spencer Marke. The baby has an
older brother.
Wedding bells will ring soon for Doreen
Fitzpatrick of Columbia Pictures, who will be
the bride of Tommie Pallant, and Dorothy
Mallinson, secretary at the Dewees Theatres,
who will wed Jack Leary . . . Paul Lambert,
formerly with the Beacon Theatre in Winnipeg,
has been appointed assistant manager of
the Odeon Hastings, succeeding Piank Brown,
who was promoted to manager of the Odeon
of patronage, too.
in Abbotsford, B. C.
Capitol—Green Dolphin Street (MGM)..
Grand-The Corpse Came C.O.D. (Col) Spide
Hymie Singer, who has been having great
Woman Strikes Back (Col), split wk Good
Grand—Something in the Wind (U-I), split wk success with foreign pictm-es at the State
. Fair
Palace—Wings oi the Morning (20th-Fox),
Theatre here and the Rio in Victoria, has gone
reissue
Good
to New York to look over the new foreign
offerings. He may open foreign-film showcases
in other towns.
Jack Richards, 79-year-old projectionist
the Kitsilino Theatre, fell on the street,
breaking his nose . Capitol employes
with an aggregate service of 80 years
were cited at the Famous Players 25-Year
club banquet. They are Charlie Doctor, manager,
and Bert Pollock and Sammy Haige,
projectionists . . . The National Film board
recently was permitted to enter the once-forbidden
area of the Chalk River atomic research
center to make a short.
After many months of waiting. Jack Randall,
manager of the Strand, finally got delivery
on his Mercury sedan. Meanwhile, he
had purchased a Chevrolet at an over-ceiling
price but he sold the latter and came out
okay in the deal . . . New plastic lettering
called technilyte is being used by the Capitol.
The News Herald has started a daily column
on motion pictures, with Majorie Schwartz in
charge. The two morning papers are still
tough on space . light fixtures have
been installed in the Strand auditorium as
part of the gradual refurbishing of this
Famous Players house.
at
Sports Shows Boom
As Theatres Suher
VANCOUVER—At a time when theatre attendance
is off an estimated 25 per cent,
Vancouver is enjoying perhaps its greatest
boom in sports.
More people are spending money to see
hockey, wrestling and basketball programs,
and before that rugby and soccer, than ever
before. Some sports are drawing 50 per cent
greater attendance than a year ago. The
situation is .said to be about the same in Westminster
and Victoria.
Meanwhile, theatre operators find their
crowds con.stantly getting slimmer. This appears
to be especially true out of town. Exhibitors
blame it on the high cost of living
and the 20 per cent federal tax, but both
these factors enter into sports attendance,
too.
Canadian Economy Act
Squeezes by Commons
OTTAWA—The Canadian government's
dollar-economy program, put into force November
18 through regulations contained in
an order in coimcil, was ratified by Commons
by the small majority of 84 to 70. But
that's not the whole story. There are some
254 members in the Commons, not counting
vacant seats, and 100 of them did not take
part in the vote for one reason or another.
The support for the import restrictions and
luxury taxation therefore consisted of onethird
of the parliamentary roster. All opposition
groups lined up solidly again,st the
measure. The small vote has been taken as
a reflection of dissatisfaction on the part
of business interests and the people generally
with regard to the new import policy.
Four Adult Films Listed
By Ontario Censor Board
TORONTO—Fom- pictui-es were classified
as adult entertainment by the Ontario
Board of Censors during December. They
are "I Walk Alone," "The Flame," "Nightmare
Alley" and "Uptiu'ned Glass." Arch
H. Jolley, executive secretary of the MPTA
of Ontario, reports that the theatre inspection
branch has complained to him that
certain theatres are using too small type
when inserting the word "adult" in their
newspaper advertisements and that the word
becomes almost unreadable when the mat is
used more than once. Exhibitors were asked
to use larger type and give the word "adult"
more prominent space.
Theatres in Crime Scene
And It's Not on Screens
TORONTO—Three neighborhood theatres
figured in somewhat stirring crime news here
last week.
Jacques Martin, 28, who held up Ida Faye,
cashier of the Bedford, then went to the
Glendale where he hid in the men's room
only to be traced by the police, was sentenced
to serve ten years in Kingston penitentiary.
In another case, Conway Dobbs, 21, was arrested
in the College after being spotted by
an usher, Lewis Urry. He allegedly robbed
a druggist of $202 only 14 minutes before he
was arrested.
BOXOFHCE :: February 7, 1948 41

. . Gustave
. . Norman
. . Lou
. .
. . . H.
. . . Exhibitors
. . "Black
. . Ben
TORONTO
n number of managerial changes have taken
paign. Also coming up is "Whispering City,"
which was made in Canada by Quebec Productions
Corp. J. Arthur Rank has the world
distribution
rights.
After a lengthy visit with her son, Len
Bishop, manager of the Tivoli, and his family,
Mrs. Bishop sr., returned to her home
in California. Another son, Harold, is the
Famous Players district manager in Winnipeg
. R. Demery, projectionist at
the Tivoli and a member of the Famous Players
25-Year club, is a patient in Toronto
General hospital . . . Sydney Blumenstock
of 20th-Fox, New York, was here to arrange
for the Canadian premiere of "Gentleman's
Agreement." He brought word to Toronto
friends from his brother Mort who is with
United Artists.
Ken Holland's Amateurs, who have become
a weekly stage fixture at several Toronto
theatres, have added the Family to their
bookings Allin, former head
office booker for Odeon, has been appointed
booker in Cleveland for the Co-Operative
Circuit of Ohio, taking over his duties February
2. Mrs. Allin will follow from Toronto
when he gets settled.
The Mayfair was sold out for a one-night
showing of "Song of the South," sponsored by
the Humbercrest Home and School Ass'n in
cooperation with Manager M. White.
For the first run of "The Burning Cross,"
Manager Ralph Wilson of the Circle placed
an illuminated display on the theatre's stage.
In cooperation with the Ace and Kenwood
theatres, he has been distributing book
matches . Michelson, who resigned as
salesman here for United Artists, has succeeded
Joe Plottel as Winnipeg manager of
Selznlck Releasing Organization . . . Manager
Al Sedgwick of the Palace, St. Catharines,
picked a cold Saturday morning for
the free distribution of ice cream to patrons
of the Odeon Movie club show, but the many
juveniles disregarded the temperature.
The Brant in Brantford had good attendance
for a Circus day program for its Famous
Players Movie club performance, all the
short subjects dealing with the big top . . .
The Esquire, also in Brantford, played up
the western angle for a Saturday matinee in
featuring "Hollywood Cowboys," a Screen
Snapshots short, and other appropriate pictures.
Fan photos of Roy Rogers were distributed.
Dave Gordon, supervisor here for Biltmore
Theatres, had a spell in the hospital but his
condition is not serious . . . Manager Ken
Johnston of the new Odeon at Guelph has
introduced the Odeon Movie club plan to the
juveniles of the Royal city . . . Dewey D.
Bloom, MGM explolteer, returned with his
wife after a cruise to the West Indies.
place in the 20th Century Theatres following
the resignation of Nat Bresver from
the Belsize. He is moving to Brandon, Man.
Aubrey Lent was transferred from the Community
to the Belsize and Tom Montagu has Famous Players 25-Year club, A. E. Cauley,
In connection with his election to the
taken charge of the Commimity. Fred C. manager of the Capitol in Peterborough, drew
Leavens has gone from the Family to the a lengthy personal boost in the Daily Examiner
in that city, the write-up giving de-
Grand in Sudbury, Dave Robinson becoming
manager of the Family. Ed Hubbard has tails of his long career as a showman .
moved from the Mountain in Hamilton to the "Damaged Goods" played a week's engagement
at regular prices at the Savoy in Ham-
Community in that city and Tom Gallagher
to the Century at Trenton. George McEwen ilton . . . R. W. Bolstad, vice-president of
has become manager of the Manor here. Famous Players, and Mrs. Bolstad have a
25-Year club of their own. They've just celebrated
a quarter century of happy marriage.
Howard Elliott returned to managerial
duties at the pairlawn after three weeks in
a hospital, and jumped into preparations for
the early opening of "So Well Remembered,"
for which he has laid out an extensive cam-
Film About Mounties
Given Big Buildup
CALGARY—Extensive free publicity was
developed by Pete Egan, manager of the Palace,
for the National Film board's 35-minute
pictm-e, "R.C.M.P. File 1365," which was
booked as part of a double feature.
The film board sent a man here from
Winnipeg to work on exploitation with Egan
for nine days. Advance stories broke in the
news sections of both dailies, something imusual
in this city. A special window was put
in by the Hudson's Bay Co. department
store, and a red-coated Mountie and police
dog were lined up for a stage appearance at
a Saturday morning kiddy show.
On the morning the show opened, a preview
was held for the city's cliief constable,
the Royal Canadian Mounted Police inspector
of the district, several legal lights and
judges, and, as a speaker, Lucien Maynard,
attorney general of the province. Maynard
came all the way from Edmonton for the
occasion. This also was good for free publicity
for the booking.
The picture deals with an authentic police
case in the neighboring province of Saskatchewan,
showing how the Mounties put
together slender clues that led to the arrest
of a murderer on the docks of Halifax. He
was later hanged in Regina.
Jack Johnson Opens First
Theatre in Windthorst
WINDTHORST, SASK.—This farm community's
first theatre, the 325-seat Windthorst,
was opened recently by Jack Johnson.
It operates on two changes of program a
week.
Will Compose Score
Hugo Friedhofer has been engaged to compose
a supplementary score for Goldwyn's
Technicolor comedy, "A Song Is Born."
Dollar Economy Cuts
Vacations in U.S.
Toronto—Canada's dollar-economy restrictions
apparently are discouraging winter
vacations in Florida or California by
Toronto film executives. There has been
little talk here of plans for a lengthy stay
in the south or on the coast.
L. M. Devaney, Canadian district manager
for RKO, and his wife are on a vacation
cruise in the West Indies where
the use of Canadian dollars does not
come under restrictive regulations of the
Dominion government.
MONTREAL
The outstanding social function since New
Year's in Filmrow circles was a cocktail
party given by Eagle Lion for Mr. and Mi-s.
James Mason, the film stars. Mrs. Mason
(Pamela Kelloi is author of a best-selling
novel, and she and her husband autographed
copies in a local department store. Filmrow
folk present at the party included Bob Johnson,
Eagle Lion, and his wife; George Ganetakos,
president and managing director of
United Amusement Corp.; H. Ciles and Mel
Johnston, also of United; Allan Spencer, director
of advertising of Confederation
Amusement; Gordon Dann, general supervisor
for General Theatres, and Mrs. Dann;
W. Singleton, general sales manager of Associated
Screen News; S. Jacobs, district
manager of Monogram; Hector Hurteau,
booker at Monogram; Eddy Schrider, salesman
for Eagle Lion-Monogram; Mort Pi-evost,
G. Destonis, manager of the Strand
Theatre; G. Panos, manager of the System
Theatre; Alfred Goulet, Art Bahan, Mr. and
Mrs. Phil Maurice, H. Curtin, Les Reynolds,
M. Norris,. Miss B. Meyohlan and Miss Kay
Sheehy, secretary to Grattan Kiely, Montreal
manager for Warner Bros.
"Wings of the Morning," a Cardinal Film
production, was held a second week at the
Imperial ... A new theatre is being constructed
in Cowansville, Que. Carl Brock and
his partner, Leo Choquette, are the proprietors
. . . Allied Artists "It Happened on
Fifth Avenue" moved to the Strand after
five weeks at the Snowdon . Gold,"
another AA picture, will open at the Imperial
in mid-February.
Teddy Atkinson, booker at RKO, has resigned
. . . Paramount gave a cocktail party
for Joan Caulfield in the new "skylight roof"
at Ruby Foo's .
. . Bill Lester is sick.
John Levitt, Colimibia salesman, was on a
selling trip in Gaspe peninsula . . . Ai-thur
Hirscli, head of Consolidated Theatres, returned
from New York . Cronk,
Toronto, handled Fi-ench publicity here for
Empire-Universal.
Jason Cohen, salesman for Empire-Universal,
has left for Gand Mere and La Tuque
B. Miller, salesman for MGM., has returned
from an eastern townships selling
trip . . . Miss Belle Corber, office manager
and booker at MGM, was in a hospital . . .
Miss Jeanne Paquin, manager for Hanson
16mm, left for the hospital.
Mrs. K. Bonnell, formerly of 20th-Fox,
Toronto, is now cashier with Eagle Lion here
in town: Gonzague Ti-emblay,
Chicoutimi, owner of the Capitol there and
the Palace, Arvida; Roger Lalonde, owner of
the Colonial, Plessisville; D. St. Jacques,
proprietor of the Capitol, Thurso, and Paul
Lafontaine, manager of the Laurier, Hull,
Que.
Eugene Marquis, Liberal member of parliament
for Kamouraska, Quebec, advocated
tightening of censorship of literature and motion
pictures and a closer scrutiny by parliament
of applications for divorce. Marquis
said it was not surprising that juvenile delinquency
was increasing when magazines
and motion pictures depicted free love as an
ideal life and concubinage as an attribute
of liberty.
42 BOXOFFICE :: February 7, 1948

pURE CHART • REVIEW DIGEST • SHORTS CHART
-.^bRTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS BookinGuidc
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
pictures in five or more of the 21 key cities
checked. As new runs are reported, ratings
are added and averages revised.
BAROMETER
TOP HITS OF THE WEEK
* Gentleman's Agreement—
San Francisco 500
Cass Timberlane
San Francisco 160
r Computed in terms of percentage in
[relation to normal grosses. With 100
cent as "normal," the figures
sw the percentage above or below
mark.
Iways Together (WB) 110 80 100
Black Narcissus
(U-I)
Timberlane (MGMi 190 110 115
sy Kenyon (20th-Fox) 110 116 90 150 120 100 130 90 100 100 175 100 110 80 105 170 100 114
100 100
105 125 95
fht to Nowhere (
SG)
itleman's Agreement
(20th-Fox)
120 100 90 100 115 100 70 125
100~
95 160
95 100 100 75 95
10 100
Iden Earrings (Para) 120 112 95 120 95
Heading for Heaven (ED
9 5 105
100 115
150 150 110 110 105 80 110 90 190 95 114
150 140 150 100 125 115 122 115 110 160 125 124

'
EAHIBITOK nAd Hid »AT
PICTURES
Just as the Barometer page shows first run reports on currejit pictures, this
department is devoted for the most part to reports on subsequent runs, made by
exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor
has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. All
exhibitors
Had 200 Telephone Calls
About Advanced Prices
SEA OF GRASS, THE (MGM)—Spencer
Tracy, Katharine Hepburn, Robert
Walker. Just played this feature to a
capacity house, with excellent comments
from patronage. MGM made a mistake
by not giving us this picture in Techni- jl
COLUMBIA
Arizona (Col)—Reissue. Jean Arthur, William
Holden, Warren William. This is a surefire
small town show. If you can play a good
western, this is it. Although this picture is a
reissue, business was above average. This
picture is fast moving, and it has a good cast
and plenty of comedy. Played Wed., Thurs.
Weather: Fair.—A. D. Laurence, Apex Theatre,
Tioga, Tex. Rural and small town patronage.
* *
Bandit of Sherwood Forest, The (Col)— Cornel
Jill
Wilde, Anitd Louise, Esmond. This
picture was a little too old, I guess, or New
Year's was too much for everybody. Played
Wed., Thurs.—Harland Rankin, Erie Theatre,
Wheatley, Ont. Small town patronage. * * *
Down fo Earth (Col)—Rita Hayworth, Larry
Parks, Marc Piatt. This had fine color and
good names in the cast but the story was not
only fantastic, it was also silly. What a waste
of talent and color. Played Sun., Mon.
Weather: Cold.—Hobart H. Gates, Garlock
Theatre, Custer, S. D. Small town patronage.
* *
Last of the Hodmen (Col)—Jon Hall, Michael
O'Shea, Evelyn Ankers. Very colorful settings
and it seemed to please above average attendance.
The action fans had their- quota of
entertainment and the upper crust enjoyed the
historical references. Michael O'Shea filled
the bill for humor and action.
Sun. Weather: Good.— J. E. Rougeau,
Played Sat.,
Club
Theatre, Seven Sisters Falls, Man. Small town
and rural patronage. * * *
Talk About a Lady (Col)—Jinx Falkenburg,
Forrest Tucker, Joe Besser. Talk about a picture—this
one was a fair one. We had it doubled
with a Blondie picture and I think it
brought them in. I know I liked the Blondie
best but it is what the people think that
counts. This Joe Besser ss funny but a little
too foolish. Played Fri., Sat. Weather: Fair.
—George MacKenzie, York Theatre, Hantsport,
N. S. Small town patronage. *
EAGLE LION
Fighting Vigilantes, The (EL)—"Lash" La
Rue, Al "Fuzzy" John, Jennifer This
St. Holt.
is just another western. Played Fri., Sat.
Weather: Fair.—James E. Davis, Rialto Theatre,
Bennington, Okla. Rural and small town
patronage.
* •
Kit Carson (EL)—Reissue. Dana Andrews,
Jon Hall. Here is one swell picture. It will
stand up with the best of the super-westerns.
A good cast, story and print and my best
Saturday business in seven months. Play it,
by all means. Played Saturday. Weather:
Fair and cold.—Arthur E. Phiiield, Park Theatre,
South Berwick, Me. Small town patronage.
* * *
HLM CLASSICS
Spirit of West Point (FC)—Felix "Doc"
Blanchard, Glenn Davis, Anne Nagel. This
one failed miserably at the boxoffice for me
but maybe waited too long after football
I
season was over. The acting was rather
amateurish. Played Tues., Wed. Weather:
Good.—Terry Axley, New Theatre, England,
Ark. Rural and small town patronage. * * *
METRO-GOLDWYN-MAYER
High Barbaree (MGM)— Van Johnson,
Thomas Mitchell. Oh, boyl Oh, boyl Oh, boyl
This one is really a dilly. Van Johnson is tops
and June AUyson is sweeter than saccharine.
With these two stars if has to be good. Played
Fri., Sat. Weather: Stormy.—Bill Leonard,
Leonard Theatre, Cedarvole, Kas. Small town
patronage. * * *
Little Mister Jim (MGM)—Jackie "Butch"
Jenkins, James Craig, Frances Gilford. Swell
picture! Butch was tops in this one. Lots of
good comments and it showed up fair at the
boxoffice. Played Fri., Sat. Weather: Fair.
Jim Mote, Gem Theatre, Starling, Okla. Small
*
town and rural patronage.
Mighty McGurk, The (MGM)—Wallace
Beery, Dean Stockwell, Edward Arnold. We
didn't do too well with this but we don't expect
to do too well with anything the day after
Christmas. It was okay, however. Beery has
done better. Played Fri., Sat. Weather: Cold
—Rahl and Hanson, California Theatre, Kerman,
Calif. Small town and rural patronage.
* *
Sea of Grass (MGM)—Spencer Tracy, Katharine
Hepburn, Robert Walker. This is a
striking picture that should be well received
in situations big or small. Tracy, Hepburn
and Douglas do a very good job. Robert
Walker and Phyllis Thaxler also come in for
a good deal of credit, even though the parts
were of a secondary nature. Played to above
average attendance and satisfied 'em all.
Played "The Cat Concerto," an MGM cartoon,
with this feature. Those of you who haven't
played this have missed something out of the
ordinary. Played Saturday. Weather: Good.
J. E. Rougeau, Club Theatre, Seven Sisters
Falls, Man. Small town and rural patronage.
* * *
MONOGRAM
Sweetheart of Sigma Chi (Mono)—Phil
Regan, Elyse Knox, Phil Brito. This is a lovely
picture of the program type. We doubled to
fair business. It should take in college towns.
Played Fri., Sat., Sun. Weather: Cold and
snow.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. General patronage. * * *
PARAMOUNT
Adventure Island (Para)—Rory Calhoun,
Rhonda Fleming, Paul Kelly. This was a good
picture but due to the severe weather, didn't
get them out. Played Sat., Sun. Weather:
Utah. Theatre Partners
Know Own Business
QASTLE THEATRE at Huntington,
Utah, is a partnership business In a
new building owned by its builders, Ted
R. Nielsen and W. O. Sandberg. New
Simplex equipment was also installed
when the theatre opened two years ago.
Sandberg, who is also the owner of the
Huntington Flour Mills, manages the
theatre. Nielson, who is also master me^^
chanic for the United^ States Fuel Co.,
takes care of the equipment. The partner
employ in addition a cashier, an
usher and a janitor.
These Utah showmen believe that the
small exhibitor continues to have the
problem of keeping film rental at a minimum.
And Sandberg suggests his method
of keeping the business solvent in these
words
"Take six months' average of flats and
percentage and stay within those figures
when buying. If you can't convince
Holl}^vood and Wall Street that you know
your business better than they do, then
you had better get out of this business."
color. It is as good as any advanced-price i
film we have sho^vn and we have taken
them all on to date—but no more. They
J
hurt business on any big feature that
follows. Example: At least 200 telephone
calls Sunday asking if this was asking
advanced prices. Played Sun., Mon.
Weather: Cold and fair.—W. O. Sandberg,
Castle Theatre, Huntington, Utah. Small
town patronage. *
Cold.—Harland Rankin, Joy Theatre, Bothwell,
Ont. Small town patronage. * * *
Blaze of Noon (Para)—Anne Baxter, William
Holden, Sonny Tufts. A good picture for action
situations which seemed to please an
average audience. No comments heard, but
personally I liked it. Played Sunday. Weather:
Cool.—Hahl and Hanson, California Theatre,
Kerman, Calif. Small town and rural patronage.
* *
California (Para)—Ray Milland, Barbara
Stanwyck, Barry Fitzgerald. Both were good
— it and "Blue Skies." We played these after
other situations, so we couldn't expect large
grosses. Played Sun., Mon.—Joe Stallman,
WyoLin, Lingle, Wyo. Small town and rural
patronage., * * *
Perils of Pauline, The (Para)—Betty Hutton,
John Lund, Billy DeWolfe. This is very good
and should do okay in any situation. With
me, though, it's the same old story—Paramount
ties you up with too much rental.
Played Sun., Mon. Weather: Rain.—Terry
Axley, New Theatre, England, Ark. Rural and
small town patronage. * * *
Seven Were Saved (Para)—Richard Denning,
Catherine Craig, Russell Hayden. This
is a better picture than I thought it would be.
Everyone liked it. Business was excellent.
Played Wed., Thurs. Weather: Fair.-James
E. Davis, Rialto Theatre, Bennington, Okla.
Rural and small town patronage. * *
yWelcome Stranger (Para)—Bing Crosby,
Barry Fitzgerald, Joan Caulfield. Excellent
show. For once a manager can stand in the
lobby of his theatre and feel proud when all
his patrons remark: "Swell show." Swell business.
Played Sun., Mon. Weather: Good.
A. L. Burke jr., Variita Theatre, Herculaneum,
*
Mo. Small town patronage.
RKO RADIO
Best Years of Our Lives, The (RKO)-Myrna
Loy, Frederic March, Dana Andrews. This is
a good picture and deserves all awards. However,
$1.20 very often is no good in a small
town, so this one flopped. Played Tues., Wed.
Weather: Good.—Terry Axley, New Theatre,
England, Ark. Rural and small town patronage.
* * *
Falcon's Adventure, The (RKO)—Tom Conway,
Madge Meredith, Edward Brophy. A .»
good little program picture. This series has j.
a fair following with my weekend crowd. ^
.
Played Fri., Sat. Weather: Snow and cold.—
Arthur E. Phifield, Park Theatre, South Berv/ick.
Me. Small town patronage. * * *
UFarmer's Daughter, The (RKO)—Loretta
Young, Joseph Gotten, Ethel Barrymore. Too
much Scandinavian accent for our situation.
Any place with a lot of Swedes or Norwegians
should get by okay. I enjoyed it
myself but as I don't buy any tickets, I guess
it doesn't count much. Played Mon., Tues.
Weather: Okay.—D. W. Trisko, Ritz Theatre,
Jerome, Ariz. Mining patronage. * *
Riverboat Rhythm (RKO) — Leon Errol,
Frankie Carle, Glenn Vernon. This is extra
BOXOFFICE BookinGuide

i
Twilight
"
New Year's eve is no time for a show here,
with a dance coming up the following evening.
However, I am glad I showed it, even if the
crowd was not what was expected. Played
Wednesday. 'Weather: Good.—W. H. Swan,
Auditorium Theatre, Roscoe, S. D. Rural
patronage. * * *
USong of the South (RKO)—Ruth Warrick,
Bobby DriscoU, James Baskett. A very pleasing
is
picture in beautiful color. This a won-
derful tonic for tired nerves. Easy, smooth
and soothing. No slam-bang stuff and it's
good for tired mind and body. Played Sun.,
Mon., Tues. Weather: Bad—ice, sleet, cold.
Bill Leonard, Leonard Theatre, Cedarvale,
Kas. Small town patronage. » *
REPUBUC
Fabulous Suzanne, The (Rep)—Barbara Britton,
Rudy Vallee, Otio Kruger. This is a
good comedy picture, but no draw here.
Played Mon., Tues. Weather: Cold.—L. Brazil
jr.. New Theatre, Bearden, Ark. Small town
itronage. * * *
Goin' to Town (RKO)—Lum and Abner.
lis picture is old but it still has good drawing
awers. We played this one Wahoo night and
to turn them away. We were surprised
the number of people who came out to
the show. Played Tuesday. Weather: Fair.
D. Laurence, Apex Theatre, Tioga, Tex.
and small town patronage. * *
Hit Parade of 1947 (Rep)—Eddie Albert,
jstance Moore, Joan Edwards. A good
le musical that did okay on Sunday.
ITeather: Cold.—D. W. Trisko, Ritz Theatre,
sme, Ariz. Mining patronage. * *
Home on the Range (Rep)—Monte Hale,
"rian Booth, Tom Chatterton. And home at
boxoflice—a pleasant surprise just before
•istmas, when usually business is below
sroge at this time of year. This one topped
I all-fall record. They want this type of show
ere and this proves it. The music was per-
9Ct, plenty of action, and the color was gaod.
"
lyed Sat., Sun. Weather: CoLd and foggy.
-W. H. Swan, Auditorium Theatre, Roscoe,
D. Rural patronage. * * *
Nortliwest Outpost' (Rep)—Nelson Eddy,
"" issey,. Joseph Schildkraut. Look out,
Ys—don't think this one is a super-western
I did. The western fans turned out for
T regular Fri., Sat. western and would have
me out of town, but luckily I was in the
ejection booth. Weather: Fair.—Norman T.
By, Joy Theatre, Bloomington, Tex. Rural
*
small town patronage.
on the Rio Grande (Rep)—Gene
iutry. Sterling Holloway, Adele Mora. This
a very good galloper that filled the
Sat. bill. Business was above average,
always when we show an Autry. I hope
at his pictures that Columbia releases are
3s juvenile as Republic's. Played Fri.,
Weather: Cold.—A. D. Laurence, Apex
atre, Tioga, Tex. Rural and small town pa-
SCREEN GUILD PRODUCTIONS
Bush Pilot (SG)—Rochelle Hudson, Jack La-
Aastin Willis. Npt outstanding from a
iuction standpoint but doubled with the
nevitable western on Fri., Sot., it fills the
Jl and pleases the patron. Which is more
I can say for many of the reported million
-dollar productions. Played Fri., Sat. Weather:
Cool.—Rahl and Hanson, California Theatre,
Kerman, Calif. Small town and rural patronage.
* *
Renegade Girl (SG)—Alan Curtis, Ann
^avage. Jack Holt. A good little programmer
v/e doubled-billed to satisfaction. Played
fed., Thurs. Weather: Cold and snow.
rland Rankin, Plaza Theatre, Tilbury, Ont.
sneral patronage. * * •
Trail Dust (SG)—Reissue. William Boyd,
Jimmy Ellison. This is a good western that
everyone enjoyed. I wish they had westerns
like this today. Played Fri., Sat. Weather:
ton, Okla. Rural and small town patronage.
* *
20th CENTURY-FOX
Boomerang (20th-Fox)—Dana Andrews, Jane
Wyatt, Lee J. Cobb. This is definitely a good
action picture. If exploited, should do extra
business. Played Tues., Wed. Weather: Cold.
Harland Rankin, Joy Theatre, Bothwell, Ont.
Small town patronage. * * *
I Wonder Who's Kissing Her Now (20th-Fox)
June Haver, Mark Stevens, Martha Stewart.
This is an excellent picture with very good
Technicolor. It has songs that appeal to all
ages. Business was above average and we
received many compliments on this one.
Played Wed., Thurs. Weather: Good.—A. D.
Laurence, Apex Theatre, Tioga, Tex. Rural
and small town patronage. * *
Kiss of Death (20th-Fox)—'Victor Mature,
Brian Donlevy, Coleen Gray. I guess they
don't like gangster or crime pictures here any
more as this died a horrible death at the boxoffice.
I thought it was full of action and
suspense, and I did not hear any unfavorable
comments from the few that saw it.
Fri., Sat. Weather: Fair.—Hobart H.
Played
Gates,
Garlock Theatre, Custer, S. D. Small town
patronage. * *
^Miracle on 34th Street (20th-Fox)—Maureen
O'Hora, John Payne, Edmund Gwenn. Somehow
the preview didn't do this show justice.
Comments were favorable but some just
stayed home. Play it but get it talked about
somehow. The picture is okay. Played Sun.,
Another Kudos Given
To 'Driitwood' Film
DRIFTWOOD (Rep) — Ruth Warrick,
Walter Brennan, Dean Jagger. Mr. Small
Town Exhibitor, if you haven't booked
this one, do so immediately. It's a natural!
When the patrons call you at midnight
to thank you (as they did me) for showing
"Driftwood," it will give you a smug,
happy feeling. Too few pictures ar« made
for the average man appeal and after all,
75 per cent of moviegoers are average
people. If Hollywood would produce more
and more "Driftwoods" (audience-pleasers),
the small town exhibitor could produce
in turn, showmanship, without a
guilty conscience when he faces his patrons
as they leave the theatre. Unfortunately,
the weather prevented a big
turnout, but every single one went away
with a smile of pleasure.—C. J. Otts,
Royse Theatre, Royse City, Tex. Small
town patronage. * *
Mon. Weather: Cold.—Joe Stallman, WyoLin
Theatre, Lingle, Wyo. Small town and rural
patronage. * * *
Mother Wore Tights (20th-Fox)—Betty Grable,
Dan Dailey, Mona Freeman. A good musical
and this one took real .well. Fox always
comes through with one or two good musicals
every year so I hope the next is as good
as this one was. The color is good and Dan
Dailey, the new dancer, is exceptional. Played
Fri., Sat. Weather: Okay.—D. W. Trisko, Ritz
Theatre, Jerome, Ariz. Mining patronage. * '*
Razor's Edge, The (20th-Fox)—Tyrone Pow6r,
Gene Tierney, John Payne. A good featurerather
heavy drama. Most people are disappointed
in it—too many stars who do not have
much of a part. Played Sun., Mon.—C. M.
Garrett, Yandell Theatre, El Paso, Tex. Family
patronage. * *
Smoky (20th-Fox)—Fred MacMurray, Anne
Baxter, Burl Ives. Old, but this is a real horse
picture. However, a sleet storm proved oxir
downfall on it. Played Thurs., Fri., Sat.
Harland Rankin, Erie Theatre, Wheatley, Ont.
Small town patronage. * * *
Somewhere in the Night (20th-Fox)—John
Favor 'Red Stallion
Most in Months
RED STALLION, THE (EL)—Ted Donaldson,
Robert Paige, Noreen Nash. A
great picture of a boy, his dog, and his
horse. More favorable comments on this
picture than on any other picture in
months. Played Sim., Mon. Weather:
Cold.—Hobart H. Gates, Garlock Theatre,
Custer, S. D. Small town patronage. * * •
Hodiak, Nancy Guild, Lloyd Nolan. Another
flop as far as the boxoffice is concerned. It
pleased those who came but we hardly took
in film rental. Played Tues., Wed. Weather:
Fair and cold.—Arthur E. Phifield, Park Theatre,
South Berwick, Me. Small town patronage.
* * *
UNITED ARTISTS
Heaven Only Knows (UA)—Robert Cummings,
Brian Donlevy, Jorja Curtwright. This
should be one of the best pictures of the
month for 1948. Even though it is deep, it
will go over in the small towns. Comments
were good. Played Sat., Sun. Weather: Cold.
—L. Brazil jr.. New Theatre, Bearden, Ark.
Small town patronage. * * *
Macomber Affair, The (UA)—Gregory Peck,
Joan Bennett, Robert Preston. We played
this on election night, which hurt us. The
next night didn't seem much better. Just fair,
would comment. Played Mon., Tues. 'Weather:
Cold.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. General patronage. * * •
Red House, The (UA)—Edward G. Robinson,
Lon McCallister, Judith Anderson. This is a
very good mystery story and got better crowds
the second night than the first night, which is
very unusual here. This show had great
actors and the people's choice of the best one
was Edward G. Robinson, and he always
gives a good performance. Played Wed.,
Thurs. Weather: Awful snowy.—George Mac-
Kenzie, York Theatre, Hantsport, N. S. Small
town patronage. *
Young Widow (UA)—Jane Russell, Louis
Hayward, Faith Domergue. Only the best can
be said about this one and talk around town
by Saturday night's customers brought more
in Sunday night. Jane Russell did a fine job
and more pictures with her are what we want
here. Played Sat., Sun. Weather: Good.—
W. H. Swan, Auditorium Theatre, Roscoe, S.
D. Rural patronage. * * *
UNIVERSAL-INTERNATIONAL
Buck Privates Come Home (U-I)—Bud Abbot,
Lou Costello, Joan Fulton. Here is a very
good comedy which should please and draw
in any small town. However, I played it just
before Christmas and business was just
average. Played Wed., Thurs. Weather:
Good.—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage.
* * •
I'll Be Yours (U-I)—Deanna Durbin, Tom
Drake, William Bendix. A very nice picture
but Durbin does not mean a thing any more.
We lost money on this one. Played Wed.,
Thurs. Weather: Fair.— Bill Leonard, Leonard
Theatre, Cedarvale, Kas. Small town
and-rural patronage. * • *
Ivy (U-I)—Joan Fontaine, Patric Knowles,
Herbert Marshall. Another English picture
and did the customers beefl And no wonder
gave away a fifteen-dollar gift prize and it
still didn't bring the crowd in. They are now
asking: "Is this an English picture on tonight?"
If the answer is, yes, they walk away
from the ticket window. British pictures are
no good for small towns, and when I use the
few remaining "great" J. Arthur Rank pictures
that I have on contract, I am through. Played
(Continued on page 14)
BOXOFFICE BookinGuide :: Feb. 7. 1948

I
I
Jimmy
FEATURE CHAKI lumished by home oifice ol d.stnmitor; cnecKup vnin .oca. ^^,'^"""«", "^'^^"oxOFnC
R—is review date. PG—is Picture Guide page number. Symbol W mdicates BOXOFTIC
Blue Ribbon Award Winner. Symbol O indicates color photography.
APRIL 5
APRIL 12
in Corned)' 801
BLONDIE'S HOLIDAY
Penny Singleton
Uke
Urry Simma
B—M«. 8—PO-798
APRIL 19
(83) Drama 836
THE GUILT OF JANET
AMES
(821 Drama 834
FRAMED
Qlenn Ford-Janls Carter
R—Mar.
APRIL 26
8—PG-798
1 (55) Western 867
'w OF THE CANYON
Starrett-Burnette
MAY 3 MAY 10
J\ (69) Drama 812
•OR THE LOVE OF
RUSTY
Ted Donaldson
Tom Powers
Ann Doran
B—June 28—PG-834
MAY 17
15] (70) Mystery 820
3ULLD0G DRUMMOND
AT BAY
Bon BandeU
Anita Louise
Pat 0' Moore
B—May 12—PO-818
Ilugb
Cheryl Walier
Paul Bryar
Ralpb Dunn
B—Apr. 12—P0-«09
m (1031 Muslcil 718
OIT HAPPENED IN
BROOKLYN
Fruik 81n»tri
Durante
KsUiryD ariyBon
Peter Uwlord
[12] (61) Western 746
WEST TO GLORY
Eddie Dean
li—May 3—PO-816
ra (62) Mystery 707
PHILO VANCE'S
GAMBLE
B—May 3—PQ-Sltl
[ul (92) Drama 719
LITTLE MR. JIM
Butch Jenkins
James Craig
Frances Gilford
ine lis—PG-7a9
ra (63) Drama 7
THE BIG FIX
James Broirn-Shclla Ry
R—May 12—PO-817
S (38-39) Westenia
SIX BRONCO _ ,_
BUCKAROO REISSUES
with Buster Crabbe
and Fuzzy St. John
with Tej O'Brien and
Jim NewUl
123) Drama 720
SEA OF GRASS
Spencer Tracy
Katharine Hepburn
Robert Walker
Melryn Douglas
R_Feb. 15—PO-79*
June Allyson
Claude Jarman Jr.
53 Mitchell
R—Mar. IB—PG-801
m (55) Western 752
30RDER FEUD
Al "Lash" La Bue
Al "FuEzy" 8t. John
R—May 24—PO-822
[le] (90) Comedy 722
UNDERCOVER MAISIE
Ann Sothem
Barry Nelson
nne 7—PG-82e
Reissues
^ (HI) Dra
CORSICAN BROTHEI
Douglas Fairbanks Jr.
Aklm Tamiroff
(60) Drama
TOO MANY WINNEI
R—June 7—PG-828
m (B6) Western 684
SIX GUN SERENADE
Jimmy Wakely
Lee "Lasaea" WWte
[12] (72) Drama
VIOLENCE
Nancy Coleman
Michael O'Shea
R—Apr. 19—PO-8
Allied Artists
[ja (115) Comedy AAl
IT HAPPENED ON
FIFTH AVENUE
Don
DeFore
j^ (59) Western 671
LAND OF THE LAWLESS J] (73) Drama 617
Johnny Mack Brown QUEEN OF THE YUKON
Raymond Hatton
Charles Blckford
Christine Mclntyre
Blck
|lo] (83) Melodrama 616
HARD BOILED
MAHONEY
Leo Gorcey
Bowery Boys
Teala Lorlng
B—May 3—PO-816
ra (63) Teen-Ager 618
SARGE GOES TO
COLLEGE
Alan Hale jr.
June Prelsser
R—May 12—PO-817
'
S] (66) Western
LAW COMES TO
GUNSIGHT
lohnny Mack Browo
m (87) Comedy 4609
MY FAVORITE
BRUNETTE
Rob Hope
llorotby Lamour
lj)n Oianey
B—Feb. aa—P0-t91
m (58) Outdoor 664
HOMESTEADERS OF
PARADISE VALLEY
Han Lane
|R—Apr. 28—Pa-813
[i] (71) Com-Dr 611
YANKEE FAKIR
It—Apr. 12—PG-819
[5] (74) Outdr-Dr 4614
BELLS OF SAN
FERNANDO
Pine-Thomas Prod.
Jgl (72) Drama 4621
^R IN THE NIGHT
Paul KeUy
Kay Scott
DeForest KeUej
Ann Dorio
B—Mar. 1—P0-T9B
Group 4
Groups
"") Western 720 :) Adventure 723
CODE OF THE WEST TARZAN AND THE
Warren
HUNTRESS
Debra Alden
B—Mar. 8—PO-798
Reissue
[l| (69) Western HC08
TEXAS TRAIL
William Boyd
Russell Hayden
George Hayes
B—Mar.
26—PQ-80e
Is] (78) Mus-West 642
©BELLS OF SAN
ANGELO
Roy Bogers-Dale Evans
R—May 31—PG-824
|l9| (70) Outdr-Dr 4613
BUFFALO BILL RIDES
AGAIN
Richard
Jennifer
R—Apr.
Arlen
Holt
6—PG-89r
(97) Drama 4610 (91)
IMPERFECT LADY
Bay MlUand
Teresa Wright
Virginia Field Sonny Tufts
Sir Cedrlc Hardwicke
B—Mar. 15—PO-802 Sterling Hayden
R—Mar. 8—P0-T9T
^ (66) Drama 612
POILERS OF THE
NORTH
Paul KeUy
Adrian Booth
Evelyn Ankers
May 12—PG-817
^
(71) Western HC09
PARTNERS OF THE
PLAINS
iVUllam Boyd
Harvey Clark
Paissell Hayden
Group 5
(89) Comedy 724
A LIKELY STORY
Barbara Hale
BiU Williams
B—Apr. 19—PG-8H
(6B) Horror-Dr 4608
©SCARED TO DEATH
Beta Lugosl
Joyce Compton
Douglas Fowley
Group 5
(68) Musical 725
BANJO
Sharyn Moffett
Jacqueline WWte
Walter Reed
Una O'Connor
;—Apr. 26—PG-814
^
Group 5
(92) Drama 722
BORN TO KILL
Lawrence Tierney
Claire Trevor
Walter Slraak
B—Apr. 26—PO-814
[Is] (66) Mus-Com 609
0THArS MY GAL
B—June 7—PO-82B
i^"m) Western HCIO ^qqj \
CASSIDY OF BAR 20 Rugsell Wadt
Bussell Hayden
Frank Darlen
Susan
Walters
3] (60) M-dram
IG TOWN
PhUlp Reed
Hillary Brooke
Robert Lowery
B—Feb. 23—P0-7M
Group 5
(74) Comedy
HONEYMOON
Shirley Temple
Guy Madison
Franchot Tone
R—Apr. 19—P0-8U
[15] (58) Ould'r-Dr 665 [It] (75) Mus
OREGON TRAIL SCOUTS WINTER WONDERU
R—May 24—PG-821 Lynne Roberts
Charles
It—June
Drake
7—PG-82B
Musical '716
3CARNIVAL IN COSTA THE LATE GEORGE
APLEY
Cesar Romero
Celeste Holm
It—Mar. 20—PG-80B
Ronald Colman
eggy Cummins
ancssa Brown
Richard Haydn
Charles Bussell
Feb. 8—Pa-788
176) Drama 714
SAN DEMETRIO,
LONDON
Walter Fitzgerald
Mervyn Johns
Ralph Michael
Robert Beatty
Charles Victor
Apr. B—PO-808
(98) Musical
NEW ORLEANS
Arturo de Cotimii
Dorottiy Patrick
May a—PO-SIB
[2] (94) Outdr-Dr
RAMROD
Joel McCrea
Veronica Lake
Don DeFore
Donald Crisp
B—Mar. 1—PG-793
Oene Tierney
Bei Harrison
George Sanders
"9] (65) Drama
©ADVENTURES OF
DON COYOTE
Richard Martin
Frances Bafferty
B—May 3-P0-81B
(96) Drama 713
©THE HOMESTRETCH JEWELS OF
Cornel WUde
BRANDENBURG
Maureen O'Hara
Richard Travis
Glenn Langan
Mlcbellne Chelrel
Helen Walker
Leonard Sirong
Gleason
Carol Thurston
R—Apr. 26—P0-8U R—Apr. 19—PO-8!
[I^ (85) Drama
^3]
(sai Western
DISHONORED LADY DANGEROUS
Hedy Lamarr
William Boyd
Dennis O'Keefe
Andy Clyde
John Loder
R—Apr. 26—PO-813
(78) Comedy 612
BUCK PRIVATES
COME HOME
Bud Abbott
Lou Costello
Tom Brown
Joan Fulton
B—Mar. 16—PQ-80a
(73) Comedy 2793
YOU CAN'T CHEAT AN
HONEST MAN
W. C. Fields
Bergen
"'
Cllarlle
Reissue
(78) Drama 2794
STOLE A MILLION
George Baft -
Claire Trevor
VleUr Jory
Drama 61
riME OUT OF MIND
Phyllis
Robert
R—Mar.
Calvert
Huttoo
22—PG-894
(108) Comedy 613
THE EGG AND I
Fred MacMurray
Claudette Colbert
Mariorlo Main
Percy Kilbride
Louise Allbrltton
R—Apr. 6—PU-808
(101) Drama
MAGNIFICENT
OBSESSION
Irene Dunne
(i2] (97) Drama 6)
STALLION ROAD
Ronald Reagan
AleHs Bmltb
Zachary Scott
B—Mar. 28—Pa-8«B
p] (109) Drama 618
THE SEA HAWK
Errol Flynn-Claude Ratas
ra (87) Drama 619
THE SEA WOLF
Edward G. Robinson
Ida Lupino-John Oartleld
n (93) Comedy 620
OVE AND LEARN
ack Carson
Robert Button
Martha Vickers
Paige
«—Mar. 29—PO-806
54| (99) Drama
TWO MRS. CARI
Humphrey Bogart
Barbara Stanwyck
Alexia Smith
B—Mar. 29—PQ
(57) Mus New 1
BEWARE
Louis Jordan
(98) Drama Belan
CHEERS FOR MISS
BISHOP
Martha Beott
(80) West Reissue
GHOST TOWN
Harry
Carey
(57) Mus-Dr Bei.isl
HOLLYWOOD BOUIID
Betty Grable
(70) Com New 1!p1
IT PAYS TO BE FUNNY
Bob Hope
Milton Berle
(70) Comedy Reissue
LI'L ABNER
Miirlha O'Driscoll
Edgar Kennedy
(67) I
Bel
REET. PETITE AND
GONE
Louis Jordan
June Richmond
(57) Musical Belasut
ROAD TO HOLLYWOOD
Ring Crosby
R—Mar. 1—PO-T98
(100) Drama Reissue
SCARFACE
Paul MuDl
George Baft
(86) Mus-Dr Belasor
SECOND CHORUS
Paulette Goddard
Fred Astalre
BOXOFFICE BookinGuide
(55) Mus-Dr R
STAIKWAY FOR A ilAB
Cornel
Wild'
(60) Western New W
WESTERN TERROR
Dave "Tej" OBricn
Buzzy Henry

MAY
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[BOXOFFICE BookinGiude
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31
Mjstory 817
MILLERSON CASE
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laer Baxter
a« Saunders
llint 28—PO-834
(54) Western 868
lAIRIE RAIDERS
rreil-Burnetle
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CHECK RUNNING TIME WITH LOCAL EXCHANGES
^
JUNE 7
(87) Mystery 839
THE CORPSE CAME
C.O.D.
Oeorge Breol
(LI3) 105 t] (TO) Drama 703
PEAT PERFORMANCE iTEPCHILO
Brenda Joyce
May 31—PO-82S nonaJd Wood)
B—June 21—PQ-83a
(63) Drama
U.ER AT LARGE
t)«t Lowery
-June 7—PQ-828
(128) Drama 717 [6] (90) Melodrama 724
9THE YEARLING DARK DELUSION
iiorr Peck
James Craig
w Wyman
UicUle Bremer
Lionel Barrymore
R—Apr. 12—PO-809
JUNE 14 JUNE 21
'
ra (64) Mystery
PHILO VANCE
RETURNS
an Curtis
Terry Austin
R—May 3—PQ-818
[19] (69) Mnsk-.i
LITTLE MISS
BROADWAY
Jean Porter
John Shelton
Uuth Donnelly
lot] (84) Drama 736
SOUTH OF PAGO PAGO
McLaglen
lall
Frances Farmer
2o] (103) Mus-Com 725
.IVING IN A BIG WAY
Kelly
Marie McDonald
Charles Wlnnlnger
ine 7— PG-82S
g
JUNE 28
(68) Drama 811
SPORT OF KINGS
21—PO-832
me
[J] (50) Western f
STRANGER FROM
PONCA CITY
|2g1 (66) Wesl-Mus 853 Charles Starrett
Smiley Burnctte
SWING THE WESTERN Virginia Hunter
WAY
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Hoosier Ilotshots
R—July 6— Pa-835
1 ) Comedy 704
HEARTACHES
lls-S. Ryan
R—July 12— PG-838
^
(66) Outd'r-l)r 7:
PIONEER JUSTICE
—July 6—Pa-836
JULY 5 JULY 12
|T) (98) Drama 726
CYNTHIA
Blizabeth Taylor
Mary Astor
George Murphy
R—May 17—PO-819
FEATURE CHART
[lo] (68) Drama
KEEPER OF THE BEES
Michael Duane
Gloria Henry
Harry Davenport
R—July 6—PG-83!
[12] (64) Comedy 711
GAS HOUSE KIDS GO
WEST
'hill Williams
ias House Kids
iVllilam Wright
R—July 20— PG-841
JULY 19
©GUNFIGHTERS
llandoliih Scott
Barljara Britton
Bruce Cabot
[i|] (104) Mus-Dr 727
©FIESTA
Esther Williams
Ricardo Montaibnn
Mary Astor
Cyd Charlsse
It-June 14—PG-830
18) ffestem 682
OF THE m (61) Drama «19
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\Yalely
John Carroll
.ses" While Morita
p (83) M'drama 4612
ILCUTTA
in Ladd
ra (83) Drama 620
IGH CONQUEST
Gilbert Roland
(66) M'drama 4623
DANGER STREET
Withers
Robert Lowery
lar. 1—PO-798
(-53) Western 677
CODE OF THE SADDLE
Johnny Mack Brown
Kay Morley
Raymond Hatton
^
(80) Rom-Com 4614
THE TROUBLE WITH
WOMEN
Ray Mliland
Teresa Wright
Brian Donlety
R—May 17—PG-SIO
Reissues
DILLINGER
Lawrence TIerney
[y| (83) Drama 3803
IN MUTINY THE BIG
HOUSE
Charles Blckford
|T| (96) Com-Dr 4615
©PERILS OF PAULINE
Betty Button
John Lund
William Demarest
May 24—PO-822
(68) Comedy 621 T.
[19]
KILROY WAS HERE |2
Cooper
Jackie
.Jackie Congan
Wanda McKay _
R—July 5—PC-835 Ka
[18] (95) Comedy 4616
DEAR RUTH
Joan Caulfield
William Ilolden
Edward Arnold
Billy De Wolfe
R_May 31—PG-824
m (99) Com-Dr 613
|io] (58) Drama 616
THAT'S MY MAN WEB OF DANGER
Don Ameche
Adele Mara
Catherine McLeod
Bill Kenned;
R—Apr. 12—PQ-810 R—June 21—P0-8S1
[t] (60) Oiit-Dr. 4616
BUSH PILOT
liocbelle Hudso9
Reissue
[n] (68) Western HCll
HEART OF ARIZONA
William Boyd
George Hayes
RusseU HaydcD
Group 6
(71) Drama 727
WOMAN ON THE
BEACH
Joan Bennett
Charles Blcktord
Robert Ryan
R—May 17—PG-820
[is] (72) Western 6i
SADDLE PALS
Gene Autry
Lynne Roberts
R—June 21—PG-831
(72) Mus-Com 4701
[21]
HOLLYWOOD BARN
DANCE
Ernest Tubb
Lorl Talbott
Earl Hodglns
R—June T—PG-827
m
Group 6
(73) Drama 71
DESPERATE
Steve Brodie
Audrey Long
R—May 17—PG-820
[1] (58) Western
RUSTLERS OF DEVIL'S
CANYON
Allan Lane
R—July 12—PG-837
[|]
(71) Drama 619
THE TRESPASSER
R—July 12—PG-837
[12| (44) Mys-Com 461:
HAT BOX MYSTERY
Neal
Alien Jenkins
Pamela Blake
R—Jan. 3—PO-888
DICK TRACY'S
DILEMMA
Ralph Byrd
Kay Christopher
729
WS (75) Western 646
©SPRINGTIME IN THE
SIERRAS
(91) Drama 615
NORTHWEST OUT-
POST
Nelson Eddy
a Massey
May 17—PO-819
Roy Rogers-Jane Frazee
R—Aug. 2—PG-84.'!
[is] (71) Western
ROBINHOOD OF TEXAS
R—Sent. !.?—PO-sr-
|l9] (65) Western HC12
BAR 20 JUSTICE
William Boyd
Russell Hayden
George Hayes
MOSS ROSE
I'eegy CuramlM
Victor Mature
Ethel Barrymore
Vincent Price
R—May
24—P0-8J1
(96) Drama 718 Re-release
MIRACLE ON 34TH
(95) Drama 719
STREET
WESTERN UNION
Maureen O'Hara
Robert Young
John Payne
Randolph Scott
Edmund Gwenn
Dean Jagger
Gene Lockhirt
Virginia Oilmore
Natalie Wood
John Carradlnc
R—May 10—PG-818
(72) Comedy
STORK BITES MAN
Jackie Cooper
Gene Roberts
R—Aug. 23—Pa-849
)) Drama 72
MEET ME AT DAWN
m Eythe
Hazel Court
Margaret Rutherford
(76) Drama 722
THE CRIMSON KEY
Kent Taylor
nnrls Howling
Dennis Hoey
Louise Currle
R_.Ii,ly 12—PO-838
[19] (96) Drama
THE OTHER LOVE
Barbara Stanwyck
David NIven .
H— Apr. 12—PG-81t
THE WEB
Edmund O'Brien
Ella Raines
William BendU
R—May SI—PO-823
(115) Drama i
ODD MAN OUT
James Mason
Kathleen Ryan
R—Mar. 1—PO-793
Joan Fontaine
Patrlc Knowles
R—June 14—PG-829
7) fliitd'r-Dr 618
©VIGILANTES RETURN
Jon Hall
Margaret
R-^une
Lindsay
7—PO-827
[H] (100) Drama 622
CHEYENNE
Dennis Morgan
Jane Wyman
Janis Paige
Bruce Bennett
R—Apr. 26—PO-813
[5] (109) Drama 623
The UNFAITHFUL
Ann Sheridan
Zachary Scott
Lew Ayres
R—May 31—PG-834
Uj |. .) Drama .New liel
M ARGYLE SECRETS
a William Gargan
CO Marjorie Lord
(^
( . ) Drama New Bel
DISCOVERY
Adra. R. E. Eyrd
DEVIL'S
CARGO
(90) Drama New Bel
FURIA
(Italian)
R—Oct.
18—PO-866
(90) Drama New Rel
WOMEN IN THE NIGHT
Tala BlreU
WiUiam Henry
R—Jan. 17—PG-891
(801 Drama New Bel
FOR YOU I DIE
Cathy Downs
R—Dec. 27—PO-885
(77) Drama New Bel
SPIRIT OF WEST
POINT
Blanchard-Davls
R—Oct. 11— po-sea
(95) Drama Belssu*
CATHERINETHE GREAT
Douglas Fairbanks Jr.
Elisabeth Bergner
(97) Drama Reissue
HENRY THE EIGHTH
Charles Laughton
Robert Donat
(82) Drama Reissue'
THE MAN WHO COULD
WORK MIRACLES
Roland Young
Joan Gardner
(81) Drama Reissue
THE RETURN OF THE
SCARLET PIMPERNEL
Rarry Barnes
(98) Drama Reissue
SCARLET PIMPERNEL
Merle
Leslie
Oberon
Howard
Vivien Leigh
Laurence OUrier
(92) Drams Reissue
THINGS TO COME
Raymond Massey
Margaretta Bcott

I
FEATURE CHART
g
JULY 26
(58) Western 75
GHOST TOWN RENE-
GADES
1 "Lasb" LaRiie
I "Fuzzy" St. John
mnlter Holt
—Aug. 9—Pa-846
AUGUST 2
g (77) Drama i
©LAST OF THE
REDMEN
Jon Hall
Michael O'Shea
Evelyn Ankers
R—Aug. 2—PG-844
AUGUST 9
[t] (69) Drama 813
THE SON OF RUSTY
Ted Donaldson
Stephen Dunne
Ann Doran
R—Aug. 16—PO-848
AUGUST 16
LONE STAR
Charles Starrett
Smiley Burnelte
Virginia Hunter
(iU (81) Drama 107
RED STALLION
Robert Paige
Noreen Nash
It—July 26—PG-841
CHECK RUNNING TIME WITH LOCAL EXCHANGES
AUGUST 23
^
(67) Mus-West 851
SMOKY RIVER
SERENADE
Hoosier Hotshots
Paul Campbell
Ruth Terry
R—Aug. 23—PO-850
|23l
(63) Comedy 712
GAS HOUSE KIDS II
HOLLYWOOD
Carl "Alfalfa" Switzer
Benny Bartlett
Rudy Wlssler
Tommy Bond
R—Sept.
6—PG-853
@
AUGUST 30
(58) Mystery 709
PHILO VANCE'S
SECRET MISSION
Alan Curtis
Sheila Ryan
Frank Jenks
SEPTEMBER 6 SEPTEMBER
[T] (65) Mystery 821
BULLDOG DRUMMON"
STRIKES BACK
Ron Randell
Gloria Henry
R—Aug. 23—PG-850
(115) Drama 72
(lO.'i) Musical 723 THE HUCKSTERS
i]
aark Gable
HE GREAT WALTZ Deborah Kerr
Lulse Ralner
Keenan Wynn
Femand Gravct
Sydney Greenstreet
R—June 28—PG-843
(106) Drama 729
ROMANCE OF ROSY
RIDGE
Van Johnson
Janet Lti^b
Thomas Mitchell
R_July 5—rG-836
[D (87) Mystery B03 (86) Comedy
IjI]
THE ARNELO AFFAIR SONG OF THE THU
John Hodlak
MAN
George Murphy
William Powell
es Olfford
R—Feb. 15—PO-790
James
Stewart
(55) Drama
Ij]
ROBIN HOOD OF
MONTEREY
Gilbert Roland
1 Brent
Ctirls-Pln Martin
^ (68) Drama
NEWS HOUNDS
Leo Gorcey
Christine Mclntyre
Bowery Boys
fi-June 21—PG-8S
ra (63) Drama 4624
I COVER BIG TOWN
Philip Reed
Hillary Brooke
Robert Lowery
R—Mar. 1—Pn-795
106) Drama
[15] (95) Drama 4617
UWELCOME STRANGER ©DESERT FURY
Blng Crosby
Lizabeth Scott
Barry Fitzgerald
John Hodlak
Joan Caulfleld
Burt Lancaster
—AptU 26—PG-814 B—Aug. 2—PG-844
|2^ (67) M'dr.lma 4625
JUNGLE FLIGHT
Robert Lowery
Ann Savage
R—Mar. 1—PG-795
Mary Hatcher
Otga San Juan
R—July 19—PG-840
Group 6
(fiO) Western 730
THUNDER MOUNTAIN
Tim Holt
Miirtha Hyer
Richard Martin
R—May 24—Pf5-822
1^
BLACKMAIL
(67) nrama 617
William Marshall
1 Adele Mara
R—Aug. 16—PO-847
^
(40) Mys-Com 4618
CASE OF THE BABY
SITTER
Tom Neal
Allen Jenkins
Pamela Blake
Group 6
(95) Mys-Dr 726
THEY WON'T BELIEV
ME
Robert Young
Susan Hayward
Jane Greer
Rita Johnson
It—May 17—PO-820
(T| (84) Outd'r-Dr 618
WYOMING
Vera Balston
im Elliott
Carroll
ug. 2—PG-843
(71) Com-Dr 4702
[1]
KILLER DILL
Stuart Eraln
Gwynnc
Frank Albertson
B—May 17—PG-819
)4) Musical 723
WONDER WHO'S
©I
KISSING HER NOW
le Haver
Mark Stevens
M.artha Stewart
Reginald Gardiner
R—June 21—PQ-832
Group 1
(80) Drama S
RIFF-RAFF
Pat
B—June
O'Brien
14—PG-829
Tim Holt
Nan Leslie
R—June 14—PG-829
[13] (58) Western 667
MARSHAL OF CRIPPLE
CREEK
Allan Lane-Bobby Blake
R—Aug. 23—PO-849
Fifl] (69) Drama 620
THE PRETENDER
ug.
30—PG-851
Group 1
(68) Drama
SEVEN KEYS TO
BALDPATE
Phillip Terry
Group 1
86) Drama 802
CROSSFIRE
Robert
Robert
Robert
Gloria
me
Young
Mltchum
Ryan
Grahame
28—PG-833
(64) Western 651
©ALONG THE OREGON
TRAIL
inte Hale
Adrian Booth
R—Sept. 13— PO-855
Group 1
(95) Comedy
OBACHELOR AND THE
BOBBY-SOXER
Cary Grant
M.vrna I,ny
TIGHTS
Betty Grable
Dan Dallcy
Freeman
R—Aug. 30—PG-852
Special
(97) Drama
THE LONG NIGHT
Henry Fonda
Barbara Bel Geddei
Ann Dvorak
Vincent Price
ime 7—PG-828
[8] (59) Drama
EXPOSED
Adele Mara
Robert Scott
R—Sept. 20—PQ-8B
Reissues
13] (55) Drama
RACKETEERS
Preston Foster
Melvyn Douglaa
^ (74) Drama
CALL IT MURDER
Humphrey Bogart
Richard
Whorf
(99) Drama
KISS OF DEATH
Victor Mature
Brian Donlevy
Coleen Gray
R—Aug. 16—P0-8(
[15] (60) Western
HOPPY'S HOLIDAY
William Boyd
Andy Clyde
R—May 24—Pa-821
(y| (133) Musical
CARNEGIE HALL
WUliam Prince
Marsha Hunt
Concert stars
R_M»r. 8—PO-797
^ (112) Comedies
[6] (102) Drsmi
©COMEDY CARNIVAL
LURED
Walter Abel
George Sanders
Margot Grahame
Lucille Ball
R—Aug. 30— PG-851
Charles Cobum
R_july 19—PG-8;
(12] (93) Comedy
HEAVEN ONLY
OWS
Robert CummlngJ :
Brian Donlevy ;
Mariorle Reynoldw
B—Aug. 8—PO-M
(98) Drama 62i
BRUTE FORCE
Burt Lancaster
Hume Cronyn
R—June 28--PO-833
Yvonne De Carlo
George Brent
R-^uly 28—PG-842
I) Drama
SINGAPORE
Fred MacMurray
\va Gardner
Richard Haydn
R—Aug. 16—P0-8<
^
(108) Drama 62*
POSSESSED
Juan Crawford
Van Hcnin
Raymond Maflsey
Geraldlne Brooka
R—June 7—PG-88S
[ie] (84) Drama 61
(81) Drama 626
f5]
CRY WOLF
MARKED WOMAN Rrrol Flynn
li:n-ls-n. Bocart Barbara Stanwyck
[9] (87) Drama 627 Ger.aldlne Brooks
DUST BE MY DESTINY R—July 12—PG-837
John Garfield
Priscllhi l.ane
(104) Drama 701 ra (118) Comedy
J]
DEEP VALLEY ©LIFE WITH FATf
Ida Lupino
Dane Clark
Wayne Morris
—Aug. 2—PG-843
(140) Dr.ima
©DUEL IN THE SUN
O Jennifer Jones
K Gregory Peck
t/3 Joseph Cot I en
Lionel Barrymore
H—Jan. 11— PG-780
-Aug. 9—PG-846
(48) Drama
Bell Plct. Corp.
IRL ON THE CANAL
—Nov. 29—PO-877
(68) Docum Dr
Eug. Films
SCHOOL FOR DANGER
R— Nov. 29—PG-878
(61) Dnaim Dr
Eng. Films
CHILDREN ON TRIAL
R—Nov. 29—PG-878
(85) Drama
Jewish Nat'l Fund
MY FATHER'S HOUSE
R—Oct. 4—Pa-861
Sept. (89) Western 1121
LADY FROM CHEYENNE
Loretta Yotmg
Rubert Preston
BLACK FRIDAY
Boris Karlnff
Bela Lugosi
'.
Oct. (72) Myst-Dr
THE BLACK CAT ;
Alan Ladd
Basil liathbnne
BOXOFFICE
BookinGuide
Feb. 7, 1948.

I
I
CHECK RUNNING TIME WITH LOCAL EXCHANGES
20 SEPTEMBER 27
(tiifl
^ Mus-Com 827
WHEN A GIRL'S
BEAUTIFUL
Adele Jergens
Mare Plait
Patricia White
Stephen Dunne
I!—Sept. 27—PG-850
|27] ("2) Dr
RAILROADED
!—Oct,
18—P(;-8G6
OCTOBER 4
710 [Tj (83) Com-Mjst 80
GREEN FOR DANGER
SaJli' Urey-iYevor Uuwan
11— AuB. 16—PO-848
[3] (118) Drama 802
©UNFINISHED DANCE
Margaret O'Brien
Cyd Charlsse
Karin Booth
ri—AuB 9—PO-846
OCTOBER 11
|a] («7) Drama S
KEY WITNESS
John Beat
Trudy Marshall
Jimmy Lloyd
Sept. 6—PG-854
|TT| (85) Drama
(;aravan
Stewart Granger
K—Sept. 6—PG-853
\n\ (53) Western 755
RETURN OF THE LASH
AI "Lash" La Rue
It-Nov. 16—PG-873
\w\ (US) Dr.ima 8
SONG OF LOVE
Katharine Hepburn
Paul Henreid
Robert Walker
K—July 26—PG-841
OCTOBER 18
961 (101) Musical 93
BUCKAROO FROM ©DOWN TO EARTH
It,
POWDER RIVER
Hayworth-L. Parks
II—Nov. 16—Pa-873 R—Aug. &—PG-844
^ (89) Comedy 911 ^ (68) Musical 91
BLONDIE IN THE SWEET GENEVIEVE
DOUGH
lean Porter
II—Sept. 27—PQ-8B9 Jimmy Lydon
R—Sept. 20— PG-8B8
\u\ (87) Comedy 801
OUT OF THE BLUE ^ (71) Drama
George Breni
BURY ME DEAD
It—Sept. 6—PO-88S Mark Daniels
R—Oct.
|18] (61) Western 756
11—PG-864
FIGHTING VIGILANTES §5] (60) Western 851
Al "Lash" La Rue SLACK HILLS
It—Nov. 29—PG-877 Bddle Dean
'White
|17] (82) Comedy
aoud"
803
MERTON OF THE
MOVIES
Red Skeiton
Virginia OBrlen
R—July 19—PG-83U
OCTOBER 25 NOVEMBER 1
Q] (77) Westerl
LAST ROUNDUP
Gene Autry
FEATURE CHAR!
[T] (67) Out'dr Dr 804
©RETURN OF RIN Tl
R—Nof.
8—PO-871
(91) Drama 81
DESIRE ME
Greer Garson
Robert Mltchum
Richard Hart
R—Sept. 27—PO-889
NOVEMBER 8
(80) Comedy
HER HUSBAND'S
AFFAIRS
L. Ball-F. Tone
U—July 26—PO-841
[e] (70) Musical 919
TWO BLONDES AND
A REDHEAD
R— Dec. 27—1'0-885
r»] (110) Drama 7;
MAN IN THE IRON
MASK
[s] (76) Drama li
GENTLEMAN AFTER
DARK
j
Dr AA2
r
GOLD
thany Qiilnn
28—PO-833
-June
(89) Western 673
ASHING GUNS
31—PO-8!
-Jan.
[4] (53) Western 6
RIDIN' DOWN THE
TRAIL
Jimmy Wakely
"Cannonball"
Beverly Jobn«
Taylor
\n\ (72) Drai
HIGH TIDE ,
Don Castle
R—Aug. 9—PO-84B
(151

:t.
FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
NOVEMBER 15
p] (68) Mystery 9
LONE WOLF IN
LONDON
Gerald Mohr
Nancy Saunders
R—Jan. 17—PO-892
(89) Drama Si
[JD
WHISPERING CITV
I'aul Lukss
Mary Anderson
R—Not. 22—PO-87e
(ID (104) Musical 808
©THIS TIME FOR
KEEPS
Esther Willlans
Jimmy Durante
Laurltz Melchlor
Johnny Johnston
It—Oct, 4—rG-861
NOVEMBER 22 NOVEMBER 29 I DECEMBER 6
^
(81) Drama 80(
LOVE FROM A
STRANGER
R—Not.
IIS—P(^873
[2I) (141) Dram,
GREEN DOLPHIN
STREET
Lana Turner
Richard Hart
|9] (66) Mystery 915
CRIME DOCTOR'S
GAMBLE
Warner Baiter
MlcbeDne Caelrel
Roger Dann
SteTen Oeray
R—Dee. 13—PO-881
g
|22] (62) Drama 807 (58) Western 852
BLOND SAVAGE
L. Erlckson-Q. Sherwood
SHADOW VALLEY
Eddie Dean
U—Oct. 11—PQ-864 R—Dec. 6—PO-88a
8) Comedy 931
HAD TO BE YOU
IT
Ginger Rogers
Cornel Wilde
Percy Waram
R—Oct. 25—PG-867
(103) Drama 809
[U
KILLER McCOY
Mickey Booney
Brian Donlery
DECEMBER 13
[u] (62) Drama i
DEVIL SHIP
Richard Lane
Louise Campbell
WUIiam Bishop
R—Dec. ,6—PQ-879
^ (58) Western
CHEYENNE TAKES
OVER
Lash LaRue
Al St. John
Nancy Gates
DECEMBER 20 DECEMBER 27
[jj]
(67) Comedy 913
BLONDIE-S
ANNIVERSARY
I'enny Singleton
Arthur Lake
Larry Sims
R—Dec. 27—PO-885
§5] (65) Musical 951
ROSE OF SANTA ROSA
Hoosler
PatrlcU
Eduardo
B—Jan.
^
Hotshots
White
Noriega
3—Pa-888
(95) Musical 810
|2^ (110) Comedy 812 ©GOOD NEWS
NINOTCHKA
June Allyson
Greta Garbo
Peter Lawford
MelvTn Douglu
Joan McCracken
ec. 6—PO-879
JANUARY
[2] (72) Drama
PRINCE OF THIElrt
Jon Hall 3
Patricia Morlson
|2o| (66) Drama
LINDA BE GOOD
Wilson
Elyse Knox
John Hubbard
R—Not. 1—PO-8e9
22] (65) Com-Dr 625
90WERY BUCKAROOS
Oorcey-Bowery Boys
Allied Artists
(86) Drama AA3
THE GANGSTER
Belita-B.
:t.
Sulllian
4—PG-882
|2l) (80) Comedy 4704
yWHERE THERE'S
LIFE
Hope
SIgne Has!0
William Bendlx
11—PO-864
[1] (68) Drama 626
THE CHINESE RING
Roland Winters
Louise Currle
R—Dee. 20—PO-884
U
(69) Drama 4705
9IG TOWN AFTER
DARK
[20] (58) Western 674
GUN TALK
lohnnv Mack Brown
Virginia
ttaymond
Christine
Hattoo
|2o| (101) Comedy 4707
ROAD TO RIO
Blng Crosby
Bob Hope
Dorothy Lamour
M. 8—Pa-871
(66) Drama 4706
BETRAYED
Kim Hunter
Dean Jagger
Robert Mltcfanm
(68) U]
Drama
SMART POLITICS
June Preisser
Freddie Stewart
Noel NeUl
Special
(104) Drama
THE FUGITIVE
Henry
Fonda
(97) Drama 807
OUT OF THE PAST
Robert Mltchum
Jane Greer
B—Not.
Reissue
)) Western
PAJNTED DESERT
George O'Brien
le Day
Ray Wbltley
Special
28) Drama 8(
TYCOON
Wayne
Laralne Day
29—PO-878
OT.
John Carroll
Catherine McLeod
.Mbert Dekker
OT. 15—PG-87S
|4| (97) Drama 6
THE FLAME
John Carroll
Vera Ralston
Robert Paige
Broderlck Crawford
R-^an. 17—PG-891
15| (65) Mus-West 652
SUNDER COLORADO
SKIES
R—Dec.
20—rG-833
[is] (59) Western 752
BANDITS OF DARK
CANYON
-Dec. 13—PO-881
|T| (64) Com-Dr
MAIN STREET Kib
Janet Martin
Reissue
^ (69) Wester.
SUNSET TRAIL
m Boyd
Gabby Hayes
Russell
Bayden
(42) Outd'r-Dr 4707
(jI
WHERE THE NORTH
BEGINS
Russell Hayden
Jennifer Holt
(72) Drama 4706
ROAD TO THE BIG
HOUSE
[3] (58) W
-DE OF
WUUam Boj
Gabby
Russell
Hayc!
Hay(
m,|
103) I
SHEPHERD
VALLEY
THE
Lon McCalllster
Edmund Gwenn
eguy Ann Garner
:—June 14—Pr.-830
(99) Drama 7
DAISY KENYON
Joan Oawford
Dana Andrews
Henry Fonda
Ruth Warrick
R—Nov. 29—PG-878
(67)
ROSES
M'drama
ARE RED
734 Reissue
i m) Hrama
Castle Don TOBACCO ROAD
Peggy Knudson Gene Tlemey
Patricia OM\t Andrews
Knight
R—Not. 8—PO-872
Reissue
(128) Drama 7
GRAPES OF WRATH
Henry Fonda
Jane Darwell
John Carradlne
(90) Drama
INTRIGUE
George Raft
June Hayot
a—Jta 8—P0-8(r
(97) Drama
SLEEP, MY LOVE
Claudette Colbert
Robert Cumnisp
Don Ameeke
B—Jan. 17—P0-8lf
It
UPTURNED GLASb
(77%) Drama £52
3PI RATES OF
MONTEREY
Maria Monies
Rod Cameron
Philip Reed
Gale " "
Not. S2-
88)
LOST
Dr.ima
MOMENT
6
Hayward
Robert
Oct.
Cummings
18—PG-868
I) Drama 62
©BLACK NARCISSUS
Deborah Kerr
David Farrar
B-^uly 12—PO-8S8
(81) Drama j
THE SENATOR
INDISCREET
auam Powell
Enia Raines
,\rlecn ffbelan
Dec. 20—PO-8
|22) (104) Drama 70
ESCAPE ME NEVER
Errol Flynn
Eleanor Parker
Reissue
(13] (93) Drama 710 iJs) (116) Drama 709
EZEBEL
ANTHONY ADVERSE
;ctte Davis
Fredrlc March
[B] (88) Drams
SLIGHT CASE OF
MURDER
uard G, Robinson
\ndrea King
\rlene Dahl
Dee. 13—Pa-882
THUNDER IN THE
HILLS
R_^|„K 19—PO-84«
(9«) Drama
Mage
SHOP-GIRLS OF PARIS
R—July
19—PG-841
(76) Mus-Dr
lupertllm
ANTHING FOR A SONG
Ferrucdo Tsgllavlnl
R— Aug. 9— PO-84e
(83) Mus-Dr
Supertlln
THE GREAT DAWN
R— Aug. 36-PO-88>
(93) Drama
Lopert
SHOE SHINE
R—Sept. 6—PG-854
(106) Melodrama
Aztecs
LO OUE VA DE AYER
A HOY
B—Sept.
13—PG-856
(81) Mus-Dr
SuperfUm
I LIVE AS I PLEASE
Ferrucdo Tagllavlnl
R—Sept. 13— Pa-856
(97) Com-Dr
Clasa-Mohme
GUADALAJARA PUES
R—Sept. 13—PQ-868
THE DEVILS ENVOYS NO BASTA SER
Arletty
CHARRO
R—Sept. 00—PO-858 R—Sent. 27—PO-86*
(1«1) Drama
(106) Drama
Film Rts. Infl
Aiteca
MARCO VISCONTI RAYANOO EL SOL
R—Sept.
B—Oct 4—PO-86J
2(V— PO-8B8
(96) Drama
PUm d:
SCHOOLGIRL OJA
R—Oct. 11-
(leO) Mus-Dr
,
Satumla 1
FAREWELL. MYJ
BEAUTIFUL
B—•«.
BOXOFFICE BookinGiude :: Feb.

-rr

REVIEW DIQE5I
and Alphabetical Picture Guide Index-
It ± 7+ 3-
850 Adventure Island (67) Para 8-23-47
893 Albuquerque (90) Para 1.24-48
^
895 Alias a Gentleman (78) MGM 1-31-48
BSSAIono the Oregon Trail (64) 9-13-47
Rep...
884 Always Together (78) WB 12-20-47
894 Angels' Alley (67) Mono 1-24-48
Affair, 790Arnelo The (87) MGM 2-15-47
826 Bachelor and the Bobby-Soxer (95)
RKO 6- 7-47 4+
of B81 Bandits Dark Canyon (59) Rep.. .12-13-47 +
Beware of Pily (102) U-l 11-8-47 -f
791 Big (60) Para.
872
Town 2-22-47 ±
875 Big Town After Dark (69) Para 11-22-47 ±
887 Bill and Coo (16) Rep 1-3-47 +
875 Bishop's Wife, The (109) RKO. .. .11-22-47 -H-
Black Bart (SO) U-l
Black Hills (..) EL
833 Black Gold (91) Allied Artists 6-28-47 -f
838 Black Narcissus (91) U-l 7-12-47 +
847 Blackmail (67) Rep 8-16-47 ±
Blond 864 Saiage (62) EL 10-11-47 ±
Blondle in the 859 Dough (69) Col 9-27-47 ±
Blondie's Anniversary Col 885 (67) 12-27-47 ±
848 Body and Soul (104) UA 8-16-47 ++
Bowery Buckaroos (66) Mono
833 Brute Force (98) U-l 6-28-47 +
873 Buckaroo Fron Powder River (55)
Col U-15-47 ±
850 Bulldog Drummond Strikes Back (65)
Col 8-23-47 ±
842 Burning Cross, The (77) SG 7-26-47 +
877 Bush Christmas (76) U-l 11-29-47 +
Bush Pilot (60) SG
864 Bury Me Dead (66) EL 10-11-47 -f
c
811 Calcutta (83) Para 4-19-47 ±
894 Call Northside 777 (110) 20-Fox... 1-24-48 #
Campus Honeymoon (61) Rep
880 Captain Boycott (..) U-l 12-6-47 -f-
880 Captain From Castile (141) 20-Fox 12- 6-47 ++
853 Caravan (84) EL 9-6-47 +
Carnegie Hall (136) 797 UA 3-8-47 ±
Case of the Baby Sitter (40) SG
872 Cass Timberlane (119) MGM U- 8-47 4+
877 Check Your Guns (55) iL 11-29-47 +
813 Cheyeiine (100) WB 4-26-47 +f
886 Cheyenne Takes Over (58) EL 12-27-47 +
884 Chinese Ring, The (67) Mono 12-20-47 ±
872 Christmas Eve (90) UA 11-8-47 +
Code of the Saddle (52) Mono
831 Copacabana (91) UA 6-21-47 +
855 Corpse Came C.O.D., The (78) Col... 9-13-47 ±
881 Crime Doctor's Gamble, The (66) Col 12-13-47 ±
838 Crimson Key (76) 20.Fox 7-12-47 3:
833 Crossfire (86) RKO 6-2S-47 H
837 Cry Wolf (83) WB 7-12-47 ±:
819 Cynthia (98) MGM 5-17-47 4+
D
878 Daisy Kenyon (99) 20-Fox 11-29-47 4+
796 Danger Street (66) Para 3-1-47 ±
793 Dangerous Venture (59) UA 3-1-47 *
884 Dangerous Years (62) 20-Fox 12-20-47 -f
809 Dark Delusion (90) MGM 4-12-47 +
854 Dark Passage (106) WB 9-6-47 -|-
724 Dear Ruth (95) Para 5-31-47 +
843 Deep Valley (106) WB 8- 2-47 44
844 Desert Fury (95) Para. 8- 2-47 +
896 Design for Death (48) RKO 1-31-48 -f
860 Desire Me (91) MGM 9-27-47 +
820 Desperate (73) RKO 5-17-47 +
879 Devil Ship (62) Col 12- 6-47 ±
861 Dick Tracy Meets Gruesome (65) RKO 10- 4-47 -f
822 Dick Tracy's Dilemma (60) RKO... 5-24-47 44
813 Dishonored Lady (85) UA 4-26-47 -f
887 Double Life, A (103) U-l 1- 3-48 +
844 Down to Earth (101) Col 8- 2-47 44
838 Dragnet (71) SG 7-12-47 +
874 Driftwood (90) Rep 11-15-47 ±
780 Duel In the Sun (140) SRO 1-11-47 44
e
808 Egg and I, Tht (108) U-l 4-5-47 44
871 Escape Me Never (104) WB 11-8-47 -|-
868 Exile, The (92) U-l 10-25-47 +
B57 Exposed (59) Rep 9-20-47 -

. 8-16-47
^
Id trade press reviews, ine plus and nunus signs indicate the degree
iavor or disfavor- of the review. This department serves also as an
LPHABETICAL INDEX to feature releases. Numeral preceding title is
cture Guide Review page number. In parentheses after title is running
current reviews. It is brought up to date regularly. The
various meaning of
signs
the
and their combinations is as follows-
++ Very Good; + Good; ± Fair; - Poor; = Very Poor
In the summary tt is rated as 2 pluses; = as 2 minuses
Lost Moment, The (88) U-l
;7 Louisiana (85) Mono
3 Love From a Stranger (81) El
Lured (10) UA
M
.10-18-47 -
+
.11-15-47 ±
. 7-19-47 +4
Mad Wednesday (94) UA...,
Magic To»n (103) RKO
Main Street Kid, The (65) Rep....
Man About Town (89) RKO
Marauders. The (100) UA
Marshal of Cripple Creek (58) Rep..
Mary Lou (66) Col
Merton of the Movies (83) MGM...
Millerson Case. The (72) Col
Miracle on 34th Street (96)
20.FOX
Monsieur Verdoux (120) UA
Moss Rose (82) 20-Fox
Mother Wore Tiohts (107) 20.Fox.
RKO
Becomes Electra (173)
Girl Tisa (95) WB
Wild Irish Rose (101) WB...
N
.Iked City, The (96) U-l 1-31-48
I 1 News Hounds (68) Mono.
.'
6-21-47
BHicholas Nickleby (95) U-l 11-22-47
4 Night Song (102) RKO 11-15-47
3 Nightmare Alley (111) 20Fox 10-18-47
North of the Border (40) SG 9-27-47
9 Northwest Outpost (91) Rsp 5-17-47
o
J Odd Man Out (115) U-l 3-1-47
OOn the Old Spanish Trail (75) Rep. 11- 1-47
30pen Secret (70) EL 1-24-48
1 Oregon Trail Scouts (58) Rep 5-24-47
OOther Love The (95) UA 4-12-47
J Out of the Blue (84) EL 9- 6-47
50ut of the Past (96) RKO 11-22-47
4 Pacific Adventure (97) Col 6-28-47 ±
5 Panhandle (84) Allied Artists 1-31-48 -f
gParadine Case. The (129) SRO.... 1- 3-48 ++
Perilous Waters (64) Mono
+
2 Perils of Pauline (96) Para 5-24-47
SPhilo Vance Returns (64) EL 5- 3-47 ±
Philo Vance's Secret Mission (..) EL
Piccadilly Incident (S7) MGM
« Pioneer Justice (56) EL 7- 5-47 -
« Pirates of Monterey (78) U-I U-22-47 *
SPosseue^ (108) WB 6-7-47 ++
Prairit Express (55) Mono
Prairie Raiders (55) Col
1 Pretender, The (69) Rep 8-30-47 ±
9 Prince of Thieves, The (72) Col 12- 6-47 +
R
(72) EL
IRed Stallion, The (81) EL.
8 Relentless (92) Col
3 Repeat Performance (93) El
.10-18-47
. 7-26-47
. 1-17-48
. 5-31-47
i I Return of Rin Tin Tin, Tlie (67) EL 11- 8-47
3 Return of the Lash (53) EL 11-15-47
( 7 Ride the Pink Horse (101) U-I... 9-20-47
I Riders of the Lone Star (54) Col
9Rltf-Raff (80) RKO 6-14-47
IRoad to Rio (101) Para 11- 8-47
9 Road to the Big House (74) SG 11- 1-47
Robin Hood of Monterey (55) Mono
5 Robin Hood of Texas (71) Rep 9-13-47
= o-Tjnce of Rosy Ridge. The
(lOS) MGM 7- 5-47
: evelt Story. The (80) UA 7-12-47
e of Santa Rosa (65) Col 1- 3-48

i Glimtses
'
SHORTS CHART
title.
Fiisf date is National release, second the date of review in BOXOFFICE.
Symbol between dales is rating from the BOXOFFICE review: ++ Very Good,
+ Good, * Fair, — Poor, = Very Poor. © Indicates color photography.
Columbia
Metro-GoldvTYn-Mayer
Paramount
RKO Radio
Prod. No. Title R«l. Date Ratino
. No. Title Rel. Dale Rating Rev'd. Prod. No. Title
Rel. Date Rating Rev'd.
ALL-STAR COMEDIES
FTTZPATRICE TRAVELTALKS GEORGE PAL PUPPETOONS
DISNEY CARTOONS
(Technicolor)
8427 Traininj for Trouble
(Technicolor)
(Schillino & Lane)
U6-2 Tubby the Tuba (10) 7-11
(Technicolor)
U6-3 Date With Duke (8).... 10-31 ++11-1 64.117 Straight Shooters (6)
T-812 Callini Costa
U6-4 Rhapsody in Wood (9) . .12-19 + 4-18 . . -
12-U 64.118 Sleepy Time Donald (7) 5- 9 :
7-17 +
(10)
74.101 Figaro and Frankie (7) 5-30
1947-48 SEASON
GRANTLAND RICE SPORTLIGHTS 74.102 Clown of the Jungle (7) 6-20 :
T-813 Around the World
9401 Bri ^room (Stooges)
5-17 ± 7-5 R6- 9 Making the Varsity (10) 6-U
74.103 Donald's Dilemma (7) . 7-11
California (9)
9-11 ±
R6-10 Diamond Gals (10).... 7-18
8- 2 74.104 Crazy With the Heat (7) 8- 1
T-814 On the Shores of Nova
9431 Rollino Down to Reno
Scotia (8) 6-28
1947-48 SEASON
74.105 Bootle Beetle (7) 8-22
4+
(Von Zell) (17) 9- i ±
R7- 1 Riding the Waves (10) 10- 3 11-15 74.106 Wide Open Spaces (7) 9-12
. .
9432 Hectic Honeymoon (Holloway)
of New
R7- 2 Running the Hounds
74.107 Mickey's Delayed Date
Scotland (9) 8-30
(17) 9-18 +
(11) 10-31 12-U
(7) 1-30
9421 Wedding Belle (Schilling
1947-48 SEASON
R7- 3 Five Fathoms of Fun (10)11-23
74.108 Foul Hunting (7) 10-31 •
& Lane) (17) 10- 9 +
R7- 4 Stop. Look and Guess 'Em
74.109 Mail Dog (7) 11-4
9402 Sing a Song of Six Pants T-911 Visiting Virginia (9)... 11-29 +
(10) 12- 5
1947-43 SEASON
„ ,„ _^
(Stoooes) (17) 10-30 ±
T-912 Cradle of a Nation (9) 12-U +
R7- 5 Hoobies of Champions
84.701 Hawaiian Holiday (reissue)
9422 Sliould Husband! Marry!
(..) 1-16
(7) 10-17
(H. Herbert) (..)... U-13 +
R7- 6 Double Barrelled Sport
74.110 Chip an' Dale (7).... 11-28 4+ U-
9433 Wife to Spare (A. Clyde)
(10) 2-20
84.702 Clock Cleaners (reissue)
(16) 11-20 ±
(7) 12-12 fl- 1-5
GOLD MEDAL REPRINTS
9403 All Gummed Ug
LITTLE LULU
74.111 Pluto's Blue Note (7) 12-26 4+ ^24
(Stooges) (18) 12-11 ±
(Technicolor)
(Technicolor)
74.112 They're Off (7) 1-30
9434 Wedlock Deadlock (De Hit
D6-2Cad and Caddie (8).... 7-U
74.113 The Big Wash (7).,.. 2-28
.12-18
W-921 Goldilocks and the Three
06-3 A Bout With a Trout (8) .10-10
9435 I idio' Romeo (Von Zell)
06-4 Super Lulu (7) 11-21
EDGAR KENNEDY COMEDIES'
(I71/2) 12-25
W-922The Fishing Bear (8).
D6-5The Baby Sitter (7).... 11-28
9404 Shivering Slicrlocks (Stooges)
D6-6 Dog Show Off (7) 1-30
73.403 Social Terrors (18).... 4-11
73.404 Heading for Trouble
(17) 1-8
9436 Man or Mouse (Holloway)
MINIATURES
MUSICAL PARADES
(18) 6-20 (Technicolor)
73.405 Host to a Ghost (18) . . 7-18 (18)
9423 Silly Billie (Bi Burke)
M.7S3 Musical Masterpieces
FF6-2 Champagoa for Two (20) 6-U
73.406 Television Turmoil (18) 8-15 ± I
1-29
4-20 4+ 4- « FF6-3 Smooth Sailing (20) g- 8
1947-48 SEASON
. . .
FF6-4 Paris in the Spring (19) 9-26
83.401 Mind Over Mouse (19) 11-21
COLOR FAVORITES
±
FF6-5 Midnight Serenade (IS) 11-21
83.402 Brother Knows Best
6-15
9601 Dreams on Ice (6) 10-30 ± 11-
FF6-6 Jingle Jangle Jingle
(18) 1-2
9602 Novelty StlOD
(6I/2) ... -11-20 12-
(19) 1-2
83.403 No More Relatives (18) 2- 6
9603 Or. Bluebird O'/,) 12-18 H 12"
1947-48 SEASON
FF7-1 Samba-Mania (..) 2-27
9604 In My Gondola (71/2) 1-22
NEWS OF THE DAY
FLICKER FLASHBACKS
FF7-2 Footlight Rhythm (..). 4-9
74.206 No, 6 (9) 4-11
COLOR PHANTASIES
±
Twice Weekly)
NOVELTOONS
74.207 No. 7 (9) 5-23 +f
8704 Leave Uj Chase It (6I/2) 5-15
(Technicolor)
1547-48 SEASON
8705 Tooth or Consequences
P6-4 Madhattan Island (9)... 6-27
(6I/2) 6-5
84.201 No. 1 (S) 10-24 4-
1947-48 SEASON
PASSING PARADE
P6-5 Much Ado About Mutton
84.202 No. 2 (8) 12-5 +
9701 Kitty Caddy (6) H- 6 + 11-
(8) 7-25
K-775 Magic on a Stick (10).. 1- 9 ++
P6-6The Wee Men (10).... 8- 8
COLOR RHAPSODIES
K-776 0ur Old Car (10).... 5-11 ff
P6-7The Mild West (7) 8-22
(Technicolor)
P6-8 Naughty But Mice (7)... 10-10
K-871 A Really Important Person
8504 Mother HubbaHubba 1947-48
„„ ^ -
(10) 1-11 ±
SEASON
Hubbard (6) 5-29 d: 6
P7-1 Santa's Surprise (9).... 12-
JAMBOREES
5
8505 Uo'n Atom (6) 7-10 -f »• K-872 Tennis in Rhythm (10) . . 8-23
P7-2 Cat-O'-Nine Ails (7) 1-
(Reissues)
9
1947-43 SEASON
K-873 Amazing Mr. Nordill
P7-3Flip- Flap (..) 2-27
84.401 Enric Madriguera & Orch.
9501 Swiss Tease (6) 9-11 + 10
(10) 8-30
P7-4 We're in the Honey (..) 3-19
(S) 9-5 4-
9502 Boston Beany (6) 12-4 ± 02
P7-5 The Bored Cuckoo (..).. 4-9
84.402 It's Tommy Tucker Time
K-971 Miracle in a Cornfield
COMMUNITY SINGS
(9) 12-20
P7-6 There's Good Boo's Tonight
(8) 10- 3
^
(..) 4-23
84.403 Johnny Long & Orch,
8660 No. 10 Managua, Nicaragua ,„ ^ _ K-972 It Can't Be Done (10). .12-20
(8) 11-7
(Baker) (91/2) _7-19 ± 8
PACEMAKERS
84,405 Jerry Wald & Orch. (9) 2- 6 ±
1947-48 SEASON
K6-6 Everybody Talks About It
9651 No. 1 Linda (Leibert)
„ . -
,
-„
(10) 9-4 + 8-30
(10) 8-1
PETE SMITH SPECIALTIES
1947-48 SEASON
LEON ERROL COMEDIES
9652 No. 2 April Showers (Baker)
K7-1 It Could Happen to You
73.703 In Room 303 (17) 4-25 -f
(10) 10- 2 + 11-
9653 No. 3 Pen 0' My Heart Athlcliquiz (9) 1-11 +
(U) 10- 3
73.704 Hired Husband (19)... 5- 9
„ , _^ ,
(9) (Leibert) 11- 6 ± 1-
Diamond Demon (9) . . . 2- 1 =t
K7-2 Babies, They're Wonderful
73.705 Blondie's Away (17)... 7-11 I i
9654 No. 4 When You Were Sweet
Early Sports Quiz (9) 3- 1 H
(11) 11-14
73.706 The Spook Speaks (17) 12- 5
. .
K7-3 Bundle From Brazil (11) 1- 2
1947-48 SEASON
Sixteen (Leibert & Baker)
I Love My Wife But (9) 4-15 -H-
83,701 Bet Your Life (18)
(91/2) 12- «
Neighbor Pests (9) .... 5- 3 ±
1-16
. .
5657 No 7 Ser. 8 Christmas Carols
(10) (Re-release) 12- 6
Pel Peeves (10) 7- 5 ±
MUSICAL FEATURETTES
9655Feudin' and Fightin' (..) 1- 8
73.203 Let's Make Rhythm (18) 5-23
1947-48 SEASON
POPEYE CARTOONS
73.204 Carle Comes Calling
FILM NOVELTIES
(Technicolor)
Football Thrills No. 10
(16) 9-12 ;
tt
9901 Aren't We All? (Stoopnagle)
E6-2I'I1 Be Ski-ing Ya (8)... fi-U +
(10) 9-10
(IC/j) 11-27
E6-3 Popeye and the Pirates
Surfboard Rhythm (9).. 10-18 H
(8) 9-12 PATHE SPORTSCOPES
SCREEN SNAPSHOTS
What D'Ya Know (9).. 11- 8 4-
E6-4 Royal Four Flushcr (6) 9-12 74.308 Wild Turkey (8) 4-4 ±
. .
fBWO No. 10 So This Is 'Ollywood
E6-5Wotta Knight (7) 10-24 74.309 Racing Sleuth (8) .... 5- 2 4-
Have You Ever Wondered?
/O) 6-12 i: 6-1
E6-6 Safari So Good (7).... 11- 7 +
74.310 A Summer's Tale (8) . . 5-30
(9) 12-U -f
1947-48 SEASON
1947-48 SEASON
74.311 Ski Belles (8) 6-27
9851 Hollywood Cowboys (9'/2) 9- 4
Bowling Tricks (10) 1-10
± 8-;
E7-1 All's Fair at the Fair
74.312 Chasing Rainbows (8) . . 7-25 4-
9g52Laouna. USA. (91/2) . .10- 9 + 12-
(8) 12-17
74.313 Reading and Riding (8) 8-22 4-

20th Century-Fox
loil. No. Title Rel. Date Rating Rev'd
DRIBBLE PUSS PARADE
.= 1
901/ of Anir
FEMININE WORLD
601 Sometliino Old—Sometliino New
(Ilka Chase) (8) Feb.
Fashioned for Action
(Ilka Chase) (8) Apr.
MARCH OF TIME
ol, 13, No. 10 The Russians Nobody
Knows (19) 5-16
Bl, 13, No. 11 Your Doctors—
1947 (19) 6-13
ol. 13. No. 12 New Trains
• for Old? (18) 7-U
ol. 13. No. 13 Turkey's 100 Million
aSi/i) 8-8
1947-48 SEASON
.14, Everybody
Listeninu? (18) 9-5 +
liol.l4. No. 2T-Mcn in Action
"
(18) 10- 3 tt
lol. 14, No. 3 End of an Empire
(IS) 10-31 -f
I, No. 4 Public Relations
This Means You! (17).. 11-28 tt 1
ol. 14, No. 5 The Presidential
Year (..) 12-26
MOVIETONE ADVENTURES
256®Zululand (8) 6-6 ±
257 of 0Gardens the Sea (8) 6-20 ±
258 ©Romance of the Fjords
(8)
6-27 ± 7-5
203 Harvest of the Sea (9) . . 7- 4
1947-48 SEASON
MB The 3 R's Go Modern (9) 11- 7

EXHIBITOR HA5 HIS SAY
ADUUI
PICTURES
In fhe Newsreels
(Continued from page 3)
Tues., Wed.—E. C. Holt, Freeburn Theatre,
Freeburn, Ky. Mining patronage. * *
Killers, The (U-I)—Burt Lancaster, Ava
Gardner, Edmond O' Brien. I gave this feature
two of the best days of the year—December
28 and 29 (Sun., Mon.) but the results were
most disappointing at the boxoffice. In an
action house such as I operate, it should really
"kill em," but it just laid on egg. It's a very
good picture, but I believe it would have been
a lot better for us, if it just told the story
"straight" instead of giving it
flashback sequences. Weather:
patrons in
Good.—Abe
to
H. Kaufman, Fountain Theatre, Terre Haute,
Ind. Family action patronage. * »
Lawless Breed (U-I)—Kirby Grant, Jane
Adams, Fuzzy Knight. This is not a western
-^it is a mystery story. There is not much
action. If your farm lads want action, this
won't please them. Played Fri., Sat. Weather:
Fair.—James E. Davis, Rialto, Bennington,
Okla. Rural and small town patronage. * *
Magnificent Doll (U-I) — Ginger Rogers,
David Niven, Burgess Meredith. A good picture
and well done but my patrons don't care
for stories like this. The showgoers don't
care whether Aaron Burr was hanged or run
over by a beer truck, and when they see
Ginger in a picture, they want more snap.
This should be in the low bracket. Played
Sun., Mon., Tues. Weather: Cold.—Bill
Leonard, Leonard Theatre, Cedarvale, Kas.
Small town and rural patronage. * * »
Magnificent Doll, The (U-1)—Gingrff Rogers,
David Niven, Burgess Meredith. This is a good
picture for class spots. Ours isn't one of them,
and this historical film of Dolly Madison would
have been a sensational boxoffice failure had
we not been able to obtain the Louis-Walcott
fight. The fight did better than average,
even with a heavy fog. Played Mon., Tues,
Rahl and Hanson, California Theatre, Kerman,
Callif. Small town and rural patronage. * *
Singapore (U-I)-—Fred MacMurray, Ava
Gardner, Roland Culver. This one is not so
hot. 1 thought it would be super but it let me
down. And speaking of "down," so was business.
Played Sun., Mon. Weather: Fair.
James E. Davis, Rialto Theatre, Bennington,
Okla. Rural and small town patronage. * *
Smash-Up (U-I)—Susan Hayward, Lee Bowman,
Marsha Hunt. Patrons in a small place
just don't go for this sort of picture. It rained
the second night, so I didn't even take in overhead.
Played Wed., Thurs. Weather: Rainy.
— I. Roche, Vernon Theatre, Vernon, Fla. Small
town and rural
*
patronage.
Smash-Up (U-I) — Susan Hayward, Lee
Bowman, Marsha Hunt. Susan Hayward gives
a very convincing " performance, and the
other parts were well handled. I didn't care
for the story, but it did an average business
both nights so apparently there was something
in the picture that people wanted to
see. It is primarily a woman's picture and
my opinion is that it will probably do below
average business in most small towns. Played
Sun., Mon. Weather: Cold.—Carl E. Pehlman.
Rio Theatre, Edinburg, 111. Rural and
small town patronage. * *
Vigilanfes Return, The (U-I)—Jon Hall, Margaret
Lindsay, Paula Drew. This is a good
picture for the small town. Used it with a
two-reel Stooges comedy and played to a good
crowd, especially for midweek. More pictures
like this would help the small town theatre.
Played Tues., Wed. Weather: Cold and fair.
—E. C. Holt, Freeburn Theatre, Freeburn, Ky.
Mining patronage. . * *
When the Dallons Rode (U-I)—Reissue. Randolph
Scott, Kay Francis, Andy Devine. In
spite of the fact that I was bucking a high
school play both nights and bad weather to
boot, I made out all right on this western. It
is slam-full of action and thrills and that is
sure-fire boxoffice draw in a small town situation.
Played Wed., Thurs. Weather: Cold
and rainy.—I. Roche, Vernon Theatre, Vernon,
*
Fla. Small town and rural patronage.
Movietone News. No. 8: Stassen and' Pauley '
clash on inside market trading; Jerusalem
day; Gandhi ends fast; Chinese inflation hits
weddings; Voice of America to tell world
truth about U.S.; Cleveland—Bob Feller; Canada—Ice
WARNER BROS.
speedsters race in thrilling regatta;
California Bowers are real golfing family.
Big Sleep, The (WB)—Humphrey Bogart,
Lauren Bacall, Martha Vickers. Perfect entertainment
for yours truly but not at the box-
Pauley—the battle of Washington; tense days
News of the Day. No. 242: Stassen vs.
office. It didn't go over in any of the theatres. in the Holy Land; Gandhi breaks fast; mass
Played Mon., Tues., Wed. Weather: Rain and wedding; 'Voice of America; ice boat regatta;
sleet.—Harland Rankin, Joy Theatre, Bothwell, Golden Gloves.
Ont. Small town patronage. * • *
City for Conquest (WB)—James Cagney,
Paramount News, No. 45: Speed on the
boards—Mr. Ann Sheridan, Frank Craven. Warners have
Dodds goes to town again;
stronger voice for U.S. abroad; Gandhi breaks
go lo do better than this. It didn't do business.
Cagney used to be sure-fire at the box-
five-day fast; Elizabeth's food gifts teed needy;
office, but the fire is out. Played
mass marriages in China; Stassen vs. Pauley;
Mon., Tues.
winter regatta for ice boats.
Weather: Cold.—Harland Rankin, Plaza Theatre,
Tilbury, Ont. General patronage. * * •
Universal News, No. 112: General Clay
Deep Valley (WB)—Ida Lupino, Dane Clark, warns of German unrest; Gandhi ends peace
Wayne Morris. This had considerable action
and held interest, but it is rather depressing
and the ending might have been improved. for Florida pirate treasure; mass Chinese
Dane Clark and Ida Lupino were excellent in wedding; baseball school in Bartow, Fla.;
Canadian ice boat regatta.
Warner Pathe News. No. 47: China ec<
Wants Republic to Send mizes on weddings; Elizabeth shares wedding
gifts; convertible hat is 50 in one; Europe to
,
A Spy Over to RKO
get facts on U.S.; Gandhi ends fast; Pauley?:
and S lessen clash; kid boxing.
THUNDER MOUNTAIN (RKO)—Tim
Holt, Martha Hyer, Richard Martin. Republic
should send a spy over to RKO so
they could learn a little and improve their
westerns. This Zane Grey epic proved to
be very good and had more adult appeal
than most of the westerns. Played Fri.,
Sat. Weather: Good.—A. D. Laurence,
Apex Theatre, Tioga, Tex. Rural and barges; "Gentleman's Agreement" held best
small town patronage. * picture of 1947; tiger cubs learn about circus
France.
their parts. Played Fri., Sat. Weather: Fair.
Hobart H. Gates, Garlock Theatre, Custer, S. D. News
Small town patronage. * *
of the Day, No. 243: Germany demonstrates
as unrest sweeps Bizonia; food for
Kings Row (WB)—Reissue. Ann Sheridan, Italy; Hindu festival; tiger tamers begin spring
Robert Cummings, Ronald Reagan. This is a training; something new for navy; clothes for^
very fine picture but did not set any records. cycling; babies in swim; championship ring
The story is a bit depressing in places but battle.
carries a terrific wallop at the end. I played
this when originally released to near record Paramount News, No. 46: U.S. bases crisis
business. Played Sun., Mon. Weather: Fair. oil; eight of those who care; navy develop
Arthur E. Phifield, Ptak Theatre, South Berwick,
Me. Small town patronage, * *.* strated; science probes mystery of "sileij
walking barge; safety! no burn-door demon
sound"; skiing on land; skiing on sea
Possessed (WB)—Joan Crawford, Van Heflin,
Raymond Massey. Here is the best Joan Universal News, No. 113: Cold wave grij
Crawford film yet and she should be given east; navy's walking barge tested in CalS
another Oscar for her performance. The fornia; fireproof door demonstrated; family of
story was very good an.d the other actors nine find shelter in firehouse; 26 St. Bernard
played their parts excellently. Miss Crawford, pups born on same day; wool fashions;
as usual, has the familiar glass in her hand Dubuque, Iowa, ski classics.
during the picture and she can't seem to get
a part without it. Played Mon., Tues. Weather: Warner Pathe News, No. 48: Mother of thre
Fine.—George MacKenzie, York Theatre, veterans a citizen; fireproof paint protect
Hantsport, N. S. Small town patronage. * navy barge walks to shore; tots train tig(
cubs; Friendship train in Italy; royal swee
Stallion Road (WB)—Ronald Reagan, Alexis
hearts on skis; Hindus in Ganges river rite
Smith, Zachary Scott. It just didn't seem to
bike fashion in Florida; Great Americansclick—not
popular here. Played Wed., Tfaurs.
F. D. R.
Weather: Cold.—Harland Rankin, Beau "Theatre,
Belle River, Ont. Small town patronage.
* * *
That Way With Women (WB)—Dane Clark,
Sydney Greenstreet, Martha Vickers. Swell Telenews Digest, No. 4: Washingtonshow.
Dane Clark and Martha Vickers ore Pauley answers Stassen charges on gra
always good and of course you can't beat speculation; Washington—Petrillo faces th
Sydney Greenstreet. Stories like this are always
good entertainment. It's too bad we coin machine convention; Atlanta — Voodc^
music; Chicago^"Nickel Magnets" shown (f
can't have more. Played Fri., Sat. Weather: doctor trapped by police; New York—Waldo
Bad.—Bill Leonard, Leonard Theatre, Cedarvale,
Kas. Small town patronage. * * * of pagan death rite; Czechoslovakia—Textil
entertains strange guests; Celebes—First fila
smugglers trapped in raid; Chile—Climbe
Unfaithful, The (WB)—Ann Sheridan, Lew scale 23,000-foot peak; Russia—Inside
Ayres, Zachary Scott. A heavy movie for Kremlin; France—Harness racing for Ameri3
small towns, but it was appreciated. Played cup; Chicago—Chicago Bears sign Lujacf
Wed., Thurs.—James C. Balkcom jr.. Gray Theatre,
Gray, Ga. Small town patronage. * *
sports we seldom see—toreador gored in bu'
*
fast; U.S. information program explained;
goodwill milk ship sails from California; digs '
Movietone News, No. 9: Millions of Hindus
bathe in Ganges in holy festival; record cold
wave hits nation; navy develops walking
life; college skiers in Canada; long due ski
jump at Dubuque; middleweight boxing in
fight in Mexico.
14 BOXOFFICE BookinGuide Feb. 7, 19

lOp/flfons on Current Productions; txploitips for Sellmg to the Public
rE#\IUItE ItEVICTT^
A Miracle Can Happen
United Artists (- 100 Minutes Rel. Feb.
Eight stars—the seven belbw, and Harry James— share the
topUne and their talents are bolstered by a supporting
cast nearly as luminous. If such an array of Thespian might
doesn't in itself make this a top grosser, then those who make
pictures and those who exhibit them had better revise their
opinion of name-value. In this case, the film offers sufficient
entertainment to back up the promise of marquee magnitude.
There is a trio of comedy situations—each a story unto itself
loosely bound together by a breezy tongue-in-cheek yarn.
This three-in-one arrangement endows the film with virtually
every type of humor, so there is something for any celluloid
taste. Probably it is reporting the obvious to say that performances
are excellent, and they are accented through lush
production and the skilful dual direction of King Vidor and
Leslie
Fenton.
Paulette Goddard, Burgess Meredith, James Stewart, Henry
Fonda, Fred MacMurroy, Dorothy Lamour, Victor Moore.
The Hunted
Monogram-Allied Artists ( ) 85 Minutes Rel. —
With this. Allied Artists, Monogram's silk-stocking running
mate, makes still another convincing bid for wider and better
markets than those served by the latter outfit's run-o'-mill
product. Personally made by Scott R. Dunlap, the company's
production chief, it is crisp, hard-boiled drama of crime and
punishment which offers a fertile field for the talents of a
carefully selected cast — one, incidentally, sufficiently
freighted with known names to command fan attention in
most situations. In technical and production accoutrements
there is ample additional evidence of the sizable budget.
Preston Foster garners more than his share of acting honors
in his portrayal of a tough but honest copper in love with a
gal just out of stir, to which he has sent her. Her innocence
established, he starts a search which gives the piece its title
and motivation. Jack Bernhard directed.
Preston Foster, Belita, Pierre Watkin, Edna Holland, Russell
Hicks, Frank Ferguson, Joseph Crehan.
Fighting Mad
Monogram (4709) 75 Minutes
F
F
Rel. Feb. 7, '48
Fourth in the Joe Palooka series predicated on the popular
comic strip by Ham Fisher, this again reflects the group's
steady trend toward improvement with each successive
entry. Resultantly, the latest chapter is easily the best to
dale, rating such evaluation on several counts. In the first
place, young Joe Kirkwood, who without previous acting
experience initiated the title role, is beginning to show
enough Thespian ability so as to seem more at home among
the more experienced mummers with whom Producer Hal
E. Chester surrounds him. The story in this case is above
par, solidly constructed and entirely believable, and the
fight sequences are exceptionally well staged. While the
offerings still are clearly earmarked as supporting fare, there
are few programs to which this entry cannot lend luster.
Reginald LeBorg directed.
Leon Errol, Joe Kirkwood, Elyse Enox, John Hubbard, Patrica
Dane, Charles Cane, Wally Vernon, Frank Hyers.
U You Knew Susie
RKO Radio ( ) 91 Minutes Rel. Feb. 7. '48
Audiences looking for laughs to deliver them, for an hour
and a half, from the world's worries will find them in
abundance in a hunk of celluloid which unashamedly dedicates
itself to wringing the utmost in comedy from the antics
of two experts in the field, Eddie Cantor and Joan Davis.
They sing, dance and clown their way through a yarn which,
at every turn, sacrifices credibility for a chuckle or a guffaw,
and the sum total spells entertainment of the kind that should
result in popular and profitable bookings. Five musical
numbers, none of them lushly mounted but all deftly performed,
are woven logically into the plot. Cantor and Miss
Davis, retired vaudevillians, become world famous when
it is discovered the government owes them billions, due on
a debt pledged to one of Cantor's ancestors in the Revolutionary
War. Gordon Douglas directed.
Eddie Cantor, Joan Davis, AUyn loalyn, Charles Dingle,
Bobby DriscoU, Phil Brown, Sheldon Leonard, Joe Sawyer.
Saigon
Paramount (- 95 Minutes Rel.
That Ladd lad seems to be getting into something of a
rut. Herein again he portrays the hard-boiled ex-army
flyer who stays in the orient to match wits, fisticuffs and
hot lead with the sinister forces, determined the while to
win fortune and, of course, the steeped-in-mystery gal
this time, none too surprisingly, Veronica Lake. That wellworn
story situation is spread transparently thin, a weakness
which is alleviated but slightly by the patent efforts
of the producer to bolster the literary shortcomings through
characterizations and interpolation of atmosphere byplays
Confronted with the same yarn-imposed hurdles, performances
are not up to the best individual and collective standards
of the cast, tempo is too leisurely and suspense is lacking,
with the action expected in such offerings limited to a
climactic sequence. Directed by Leslie Fenton.
Alan Ladd, Veronica Lake, Douglas Dick, Wally Cassell.
Luther Adler, Morris Carnovsky, Mikhail Rasunmy.
Black Bart
Univ-Int'l ( ) Minutes Rel.
Available to the producer were all of the elements necessary
for the making of a topflight western—among them
Technicolor, the adventure-laden history of California during
the gold rush, and the factual story of one of that era's
colorful bad men. That such assets weren't utilized to their
best advantage is probably due to the fact that an attempt
was made to write a torrid romance into the accepted spgebrush
procedure, which passion passages failed to jell.
Resultantly the offering became slightly hybridous. While
the action elements are acceptable they are insufficient in
quantity and length to enthuse inveterate seekers of six-gun
fare, and the love facets possibly will be comparably inadequate
for others. Strength of the cast and tint photography
assure satisfactory business but it cannot be expected
to engender huzzas. Directed by George Sherman.
yvonne De Carlo, Dan Duryea, Jeffrey Lynn, Percy Kilbride,
Lloyd Gough, Frank Lovejoy, John Mclntire.
Man of Evil
United Artists ( ) Minutes HeL Jan. 30, '48
James Mason's fans in the United States—and there are a
goodly collection of them—are not going to be especially
happy when they discover he appears in the footage of this
interminable offering for not more than a quarter of its length,
and that his part therein is distinctly not a top-billing assignment.
What's more, the picture is several notches below the
standard, productionwise, of recent J. Arthur Rank importations.
It spins a maudlin and melodramatic hodgepodge of
a plot, the heavily-accented dialog is frequently difficult to
understand and it is considerably overlength for what entertainment
content there is in It. What the film's exhibition
fat will be here is dubious. The locale is England in the
1870s and Mason, a rascally fellow, meets his just doom
when killed in a duel. Directed by Anthony Asquith.
James Mason, Phyllis Calvert, Stewart Granger, Wilfred
Lawson, Jean Kent, Margaretta Scott.
February 7, 1948
Piccadilly Incident
MGM ( ) 87 Minutes Rel.
Upon its release in England nearly two years ago, this
gooey wartime problem play was accorded considerable
critical acclaim, the annual kudos of the British film industry
it
and, presumably, wide patronage. Obviously cannot hope to describe so desirable a curve during its
American exhibition life. The incurable romantic, those who
relish their sentiment in dripping doses regardless of circa
and aura, can find in the offering much to sate their tastes.
For more matter-of-fact spectators, however, the film probably
will be just another of the too-great number of photoplays
which stressed the chin-up, carry-on-at-all-costs attitude
li'l
of the tight island during the devastating days of
blitz. the Performances generally are acceptable, the picture
is
impressively mounted by Producer Herbert Wil-
who also directed.
cox,
Anna Neagle, Michael Wilding, Reginald Owen, Michael
Laurence, Frances Mercer, Carol Browme.

. . . And
EAKLV/I I iro Suggestions for Selling; Amines for Newspaper and Programs
. . That
. . And
. . Who
. .Born
. . Woven
. , Its
. . Their
. . Because
, . You'll
. . Here
. . Loaded
. . And
. . Who
. . Used
. . There's
. . And
. . Who
. . Who
. . Romance
. . Even
. .
. .
. .
.
. . , Back
. . . drive
. . Don't
. . Red-Blooded
. . Joe
. . Music
. . Packed
. . Caught
. . Every
. . You'll
. . The
. An
. . Together
. . Springing
. . America's
For
. . Framed
. . The
. . Mason
. . And
. . Crammed
, . And
SELLING ANGLES:
"H You Knew Susie"
Bolh Eddie Cantor and loan Davis are comedy stars on
the radio, a lactor not to be overlooked in exploitation and
advertising. Spot announcements in connection with their
programs should be obtained. Conduct a contest for imitators
of Cantor's blackface singing and Miss Davis' eccentric
dancing, with finals on the theatre stage. Offer free admissions
to the first dozen girls who prove their first names
are "Susie." Music store tieups are indicated on the songs
in the film.
. .
.
Folks . .
.
.
.
.
. .
CATCHLINES:
Hep
Hilarious' Tale
leroo . The
Who Fumbled
Happy He
of. Two "Befuddled .
Their Way to Fame and Fortune Gaiety Galore
.
How Could You Ask for More?
Let Yourself Go Come the Screen's Biggest
Laughs of 1948 lump With Joy
Susie Lovable, Laughable Gal
When You Know
Was the
Brains of the Family . . But Knew When Not to Use 'Em
It's a Mad, Musical Laugh-Quake.
SELLING ANGLES: "A Miracle Can Happen"
Sell the all-star cast with splash lobby displays studded
with their portraits emphasizing an "entertainment miracle
millions of dollars worth of acting talent for one admission
price." Use the "miracle"' theme in merchandising tieups,
vfiih local stores running "Miracle Bargain Days" during the
picture's booking. This stunt might be amplified to include
displays of such modern-day scientific "miracles" as television,
postwar household appliances and other items.
CATCHLINES:
It's the Wildest, Wackiest, Most Hilarious Screen Comedy
You Ever Heard of AU-Star Sensation
Romance . . Excitement .
With
All Your Favorites
in One Great Comedy
of Filmdom
Smash . Miss the Season's Entertainment Miracle.
Here's the Howl-Raiser of 1948 . . . The AU-Star, AU-Laugh,
All Funny Comedy That lust Can't Be Topped . . . Loaded
With Songs . 'With Romance . to the
Hilt With Hilarity.
SELLING ANGLES:
"Saigon"
With the help of your newspaper editor and American
Legion, round up local residents who were with the American
air force in the orient during the war and invite them
as special guests opening night. As throwaways prepare
"flight tickets" good for "one exciting trip to Saigon, city
of intrigue." In lobby easels and window cards play up
the torrid romance between Alan Ladd and Veronica Lake.
For street ballyhoo hire six boys with a letter of the title
printed on the back of each.
CATCHLINES:
A Dame Designed for Danger . a Guy Geared
for Action . Paths Crossed in Saigon, City of Intrigue
. They Set Out on a Desperate Journey .
Filled With Danger . With Excitement.
It's a Tense, Terrific Story ... Of Men Who Face Death With
a Smile . Refuse Security and Safety . at
War's End . They Were Caught in the Grip of
Torrid Oriental Intrigue . . . There's Spine-Tingling Adventure
. . . And Romance So Hot It Sizzles.
SELLING ANGLES:
"The Hunted '
Belita and Preston Foster, in the toplines, rate the marquee
space and advertising attention. Belita's prowess as a
skater suggests tieups with sporting goods stores and special
one-sheets posted around local skating rinks. The title
and story can be tied up with local police officials through
displays of their man-hunting equipment. Run classified ads
in personal columns such as: "Saxon: I'm running away.
I'm being hunted. Help. Laura," with theatre phone.
CATCHLINES:
You'll Be Gasping for Breath at the End of the Trail ... As
a Beautiful Woman Flees into the Night's Black Shelter . . .
Hiding Her Terrible Secret . . . Rejecting Love for a Life
of Fear.
She Was a Silken Savage . tor a Crime She
Didn't Commit . and Imprisoned by the Man Who
.'
Loved Her .
. Here's Hard-Boiled Realism That Makes You
Gasp . Drama of Life in the Raw . . . The
Story of a Woman Aroused to Deadly Fury.
SELLING ANGLES: "Black Bart" \mir SELLING ANGLES: "Fighting Mad"
Conduct a "Find Black Bart" contest, employing a tall
imn dressed in dark clothes and offering free tickets to the
first ten persons who, seeing him on the street, correctly
identify him. Stage a "still" gunfight in lobby, with cutouts
of Dan Duryea and Jeffrey Lynn, placarded: "Danger! Watch
out for flying lead!" Snipe the neighborhood with "reward"
posters bearing portraits of Duryea. Arrange with libraries
for displays of literature dealing with the period.
CATCHLINES:
Fascinating Technicolor Drama ... A Blistering Story of
the West That Was ... Of "Violence, Love and Sudden Death
. . . It's the Exciting Tale of Man's Love for a Woman .
Pitied Against His Lust for Gold ... A Strange, Compelling
Romance . in the Gunsmoke of Combat.
Black Bart, Highwayman . Blazing Guns to Write
a Torrid Chapter in the^ Early History of the Golden State
... A Man Without a Conscience . Knew No Law
But the Gun in His Hand.
SELLING ANGLES:
"Piccadilly Incident"
Slant your advertising and exploitation campaign to hook
up with earlier offerings which revealed the sturdy British
character during the war years—notably "Mrs. Miniver" and
"In Which We Serve." The plot has an "Enoch Arden" twist
which suggests an essay contest or prizes for the beat news
stories concerning similar true incidents stemming out of
similar situations in the U.S. Desert island sequences indicate
tieups with sporting goods stores on camping equipment,
illustrated with suitable stills.
CATCHLINES:
Filled With Tenderness and Daring .
and
Sentiment ... A Sweeping Panorama of Human joy and
Despair . into a Fabric of Gratifying Warmth .
Realistically Depicting the Quiet, Immense Courage of a
Nation Under Seige . of the Men and Women Who
Fought Back.
You'll Rise to Cheer This Masterpiece of Motion Picture-
Making ... A Triumphant Tribute to the Magnificent Courage
of a Peoole Under Fire . Fouoht and Died . . . Loved
and Hated ... To Keep Their Nation Free.
^.
Capture a prize-ring atmosphere in lobby decorations with
photographs of boxing champions and displays of equipment
such as gloves and punching bags. Don't neglect tieups
with your local newspaper if it carries the "Joe Palooka"
comic strip. In cooperation with merchants, sponsor an
amateur boxing contest among students in high school or
college, awarding a "Joe Palooka" trophy to the winner. A
"boxer" doing "roadwork," with a placard on his back, could
be used in street ballyhoo.
CATCHLINES:
The Winner and Still Champion . . . Yes, It's Joe Palooka
Again on the Screen . Comic Strip Idol of
Forty Million Fans ... In His Most Heart-Warming Film Hit
... A Rousing Action-Romance.
,
. .
.
Here He Is Again . Out of the Comic Strips
Right Into Your Heart Favorite Two-Fisted
Hero . Palooka He's the Kind of Guy Every Girl
Dreams About
. . .
Girl's Boy Friend Every
Mother's Son Vote This His All-Time Best.
SELLING ANGLES:
"Man of Evil"
James Masons popularity should be the keynote of your
campaign. In cooperation with local newspapers, radio stations
and fan clubs, conduct a poll to find the "World's most
"
menacing 'Man of Evil' lobby exploitation, build a
ballot box in advance of opening, asking patrons to name
their choice of "Man of Evil." Place a silhouette cutout of a
cloaked figure in the lobby with copy reading: "The Man of
Evil is coming! Who is he?" Get local authorities to sponsor
a safety campaign based on slogan: "Don't be a Man of Evil
carefully!"
CATCHLINES:
What Is There About Mason That Makes All Women Forget
How Wicked He Is? . . . You'll Know When You See This
... In Him, Women See the Kind of Man They Want ... But
Shouldn't Have!
A Tale of Gripping, Suspenseful Realism ... A Tale of London
After Dark! . Side of Life the Queen Preferred to
Think Did not Exist ... Set in England's Most Colorful Period
of History: The Victorian '70s . Was Never More
Menacing, More Masterful, More Murderous!

: brand
'
Main
1 all
[i"i'iii,iii-iii
• CiasBiiied Ads 10c Per Word, Payable in Advance. Minimum SI. 00. Display Rates on Reque
mmm
GENERAL EQUIPMENT—USED
imy siirplu
lilable
1-9050 soundlieails. $323: 50, 65
high intensity Hcrtner. Hoth.
gentraturs, piuiel. ballasts, staxtcomplete
rebuilt projection, sound
as. Simplex, Motiograph, Century,
size theatres aiiil drive-ins, $995
s.o.s ma Supply Corp., 449 W. 42nd
York 18.
avy Duty blowers, ball-bearing
III to cfm 50.000 cfm. Air w
Hjdraulic drives, two and four speed motors
untrols. Immediate delivery. Dealers wanted
mil Engineering and Mfg. Co., 519 VVyanhiMtrc
this summer at frac-
I blower and air-washer and
motors, etc., tor airitre.
Now in operation. For
Gust Constan, Avon Thea-
OeVry portable 35mm sound projector complete
'li amplifier and speaker. Late model used
little, good as new, bargain. Joseph Vasut, Schulenburg,
Te.\.
Complete booth equipment.
ultraphone
soundheads.
new amplifiers. Strong intensity la;
amp. rectifiers. Write to American Theatr
St., Indiana Harbor. Ind.
THEATRES FOR SALE
Build double parking drive-in theatres under
franchise patent No. 2,102,718, reissue No. 22.756
and improvements, patent pending. L'p to 30%
more seating capacity with little additional cost.
Louis Josserand, Architect. 628 M k M Bldg..
Houston. Tex.
We have theatres. Many theatres for sale,
worth Investigating. Contact us Immediately.
"Joe" Joseph. 1003 Galloway. Phone Yale
2-7650, Dallas, Texas.
Theatres for sale. Selected listuigs in Oregon
and Washington now available. Write for list.
Theatre Exchiuige Co., Fine Arts Bldg., Port-
Family theatre Central Texas college town. Om
$13,000 profit 1947. $6,500 spent 1947 ii
modeling. &isily operated. $25,000 cash. Leal
3422 Kinmore, Dallas. Texas.
vldual operation. $10.01
all: or .$1,000 fur Ion
A-29o4, 825 Van Brunt
Florida theatre. 400 mmi
, i
iw equipment. Includes building with large u
cnt, two stores. Exceptional value, $35,000
irms. Scott Rutherford, 124 Pomegranate
Southeast Texas town 2,000. 40 ft. building
eluded. 410 seats, latest Simplex booth. Good
residence available, $28,600, terms. Leak, 3122
Kinmore, Dallas, Tex.
Southwest Oklahoma thriving new theatre, strong
'ommunity interest. Simplex, Ballantyne,
eats. Only show small town. $17.50(1. Li
erms. Leak, 3422 Kinmore, Imllis, Tex
mm
THEATRES WANTED
Sell Your Theatre Privately. Confidential correspondence
Invited. References. Arthur Leak,
Theatres Exclusively. 3422 Kinmore, Dallas, Tex.
Is your theatre (or sale? Our cash buyers are
waiting. We get quick results. Will give you a
prompt estimate of your present theatre value
Write us today. "Joe" Joseph. 1003 Galloway
Phone Yale 2-76S0, Dallas, Texas.
Wanted
mldd
to buy or lease
m over 1,500.
profitable theatre ii
Prefer North Carolina
others considered. Full details firs
eter Consos, 1317 39th St., Savan
E.
POSITIONS WANTED
lUT 1st of March,
pendent chain only.
iiiieiiy a .specialty.
I. II U.jxoffice,
line schoiils. neiii
control panel and miisiU'tii- sl:iili-i Sli);hili used.
ITice, $469, F.O.B. Dallas, Tex. One DBH 76
Benwood Linze copperoxide rectifier. 65 amp., 230
volt, three ph.ise. Used, but like new. Price,
$345, F.O.B. Dallas, Tex, s..iiilmp.t..in Theitre
;! Co., 2010 Jack, S- n Tex.
"II
Bargain. Will sell
; 495S, Oevela
Powers machines,
1, Brenkert lamii-
1 rectifiers, 120
s all. Mary Ann
EQUIPMENT WANTED
BUSINESS STIMULATORS
;.l>i. Camiiridse. Ohio.

'
1
FIFTY FIRST-RUNS REPORT
HIGH-BRACKET BUSINESS!
Enthusiastic audience response greets
the big Technicolor spectacle of the year
— in every post-holiday holdover and
new booking! Men love its rousing
action, flaming adventure and unusual
setting . . . Women go in a big way
for its rugged men, its glowing romance
— and that ultra-fashionable wardrobe
of Miss Day . . . It's the kind of a
MOVIE that pays ofF in highest fan
satisfaction ... A BIG SHOW
FOR YOUR BEST PLAYING TIME!
ii#ii/j
^nieom