Boxoffice-Febuary.07.1948

RKO RADIO PICTURES, inc.
TRADE SHOWINGS
of SAMUEL GOLDWYN'S
PRESENTATION of
THE BISHOP'S WIFE'
ALBANY
D«loware Theatre, 290 Delov. Ave.
Mon., Feb. 16, 2:00 P.M.
ATLANTA
RKO Projeciion Room, 195 Luckie St., N.V
Mon., Feb. 16, 2:30 P.M.
BUFFALO
Sheo'i Niogara Theaire, 426 Niogaro S
Mon., Feb. 16, 2:30 P.M.
CHARLOHE
Ploio Theatre, 1610 Central Ave.
Mon., Feb. 16, 10:30 A.M.
CINCINNATI
Esquire Theatre, 320 Ludlov* Ave.
Mon., Feb. 16, 2:30 P.M.
CLEVELAND
Shaker Theotre, Kinsman ond Lee
Mon., Feb. 16, 2:00 P.M.
DALLAS
Rds.
Fox Projection Room, 1803 Wood St.
Mon, Feb. 16, 2:30 P.M.
DENVER
Esquire Theatre, 590 Downing St.
Mon., Feb. 16, 3:00 P.M.
DES MOINES
Uptown Theatre, 4115 University Ave.
Mon.. Feb. 16, 2:00 P.M.
DETROIT
Midtown Theatre, 71 1 West Confield Ave
Mon., Feb. 16, 2:30 P.M.
INDIANAPOLIS
Cinema Theotre, 213 East 16th Street
Feb. :30
KANSAS CITY
Kimo Theatre, 3319 Main St.
Mon., Feb. 16, 2:00 P.M.
MEMPHIS
Idlewild Theotre, 1819 Madison Ave.
Mon., Feb. 16, 2:30 P.M.
MILWAUKEE
Tosa Theatre, 6823 West North Ave.
Mon., Feb. 16, 2:00 P.M.
MINNEAPOLIS
Granada Theatre, 3022 Hennepin Ave.
Mon., Feb, 16, 2:30 P.M.
NEW HAVEN
Whitney Theatre, 1220 Whitney Ave.
Mon., Feb. 10:30 A.M.
NEW ORLEANS
rcle Theo., St. Bernard & N. Galv
Mon., Feb. 16, 11:00 A.A
OKLAHOMA CITY
Uptown Theatre, 1212 N. Hud
Feb. 1:00
OMAHA
Dundee Theatre, 50th ond Dodge St.
Mon., Feb. 16, 2:00 P.M.
PHILADELPHIA
Uptown Theatre, Brood St.,
below Douphii
Mon., Feb. 1:00 ,
PORTLAND
21sl Avenue Theotre, 616 N.W. 21sl Ave.
Mon., Feb. 16, 2:30 P.M.
ST. LOUIS
West End Theatre, 4819 Delmar Ave.
Mon., Feb. 16, 1:00 P.M.
SALT LAKE CITY
Southeast Theatre, 2121 So. Eleventh St. E.
Mon., Feb. 16, 2:15 P.M.
SAN FRANCISCO
Alhombro Theotre, 2330 Polk Street
Mon., Feb. 16, 1:30 P.M.
SEATTLE
Egyption Theotre, 4543 University Way
Mon., Feb. 16, 2:30 P.M.
SIOUX FALLS
Hollywood Theatre, 212 No. Phillips Ave.
Mon., Feb. 16, 10.00 A.M.
WASHINGTON
Paramount Projection Rm., 306 H. St.,
Mon., Feb. 16, 11:00 A.M.
N.W.
'Styled for the Theatre Display Units
Something New in Merchandising
MILWAUKEE—A line of merchandising
equipment "styled for the theatre" and built
so that any number of the individual units
can be assembled into a single, compact, uniform
display has been put on the market by
Supurdisplay, Inc., of Milwaukee.
Sectional construction makes each dispenser
a unit complete in itself, with its own
canopy and background. It thus can be
adapted to any theatre, large or small. Units
available are:
1. A popcorn warm.er, said to incorporate
a new heating principle that keeps the contents
fresh and warm. Across the entire
front is a huge bulk display of com. A special
area of bouncing kernels provides animation
and an illusion of popping. The serving
door is stainless steel.
2. A candy case which includes individual
plastic trays for simplicity of filling and inventory:
a rotating plastic display to activate
the sale of featured merchandise: individual
shelf lighting; an air system that circulates
the air inside the cabinet 1% times a minute,
and, if desired, refrigeration for the
candy case.
3. A three-drink bulk beverage dispenser
that delivers 450 drinks an hour, chilled to a
temperature of not more than 38 degreees.
Offering three drinks, Orange Crush, Coca-
Cola and root beer, it is entirely self-contained
RKO Theatres to Reward
Managers' Showmanship
NEW YORK—A plan to recognize and reward
outstanding showTnanship on the part
of individual RKO managers will be instituted
March 1, according to Sol A. Schwartz,
vice-president and general manager of RKO
Theatres. The man who originates and executes
successfully "the stunt of the month"
will receive the RKO Theatres' showmanship
certificate plus a check for $25. There will be
two prizes each month, one for out-of-town
managers, another for those in the New York
metropolitan area.
The committee of judges will consist of
William W. Howard. RKO assistant general
manager: Harry Mandel, national director
of advertising and publicity for RKO Theatres,
and Schwartz. The committee will work
closely with the division managers, to whom
the managers will submit their "stunts."
'Sierra Madre/ and 'Beast'
Honored by Review Board
NEW YORK — "Treasure of Sierra
Madre" (WBi and "Beauty and the Beast."
a French-made film released by Lopert Films,
have been given .starred selected features rating,
the highest honor of the National Board
of Review.
Selected features rating has been awarded
to "The Adventures of Casanova" (EL), "Relentless"
f Col) , and "Jassy," a J. Arthur Rank
production released by Universal -International.
Short subjects given special mention are:
"Popular Science J7," "Riding the Waves"
and "Running the Hounds," all Paramount,
"Community Sing No. 5" and "Navy Crew
Champions" (Col) and "Echo Ranch" (U-I).
and has its syrup, storage, carbonator and
compressor in one unit. It also has a springtype
cup ejector, water-tight waste bin and
storage shelves. The front shows three large
beverage glasses set in a field of snow, with
the beverages bubbling for animation.
4. A dual refrigerated case for theatres
that wish to sell
ice cream, bottled beverages,
or both. Either the entire unit or each of
the two sections can be used as a deep freeze
or at a moderate temperature for bottled beverages.
The lighted front features a diorama
in molded plastic of either the ice cream bar
or bottled beverage or both.
Attractive background units come with each
section. Each includes cash drawers, storage
bins and an illuminated shadow box which
can be used for selling confections or theatre
attractions. Canopies with reflector hoods
are also available with each tmit, and display
pieces are provided for the ends of the units.
Built of stainless steel, plastics, mirrors
and veneers, the units not only have a high
functional efficiency but they insure ease of
service, cleaning, storage and inventory, the
manufacturer says.
In addition to the displays, Supurdisplay,
Inc., will handle a line of open-top popworn
boxes, uniforms for sales attendants and various
other sales accessories. Prepopped com
also will be available.
Shortage of Gas Closes
Ohio-Ontario Theatres
CLEVELAND — Gas - heated theatres in
parts of Ohio and Ontario were forced to
close their doors temporarily last week as the
cold spell reduced the supply of natural gas
to a dangerously low point.
In Columbus, the Ohio FMel and Gas Co.,
which serves half of Ohio, asked gas-heated
theatres, halls, recreation and drinking establishments
and schools and churches to close
for the duration of the emergency. Among
the theatres known to have closed were the
Roxy in Canfield and A. D. Curfman's State
in Westerville.
In Toronto, the Ontario provincial government
ordered the closing of all gas-heated
theatres and schools in an area stretching
from Niagara to Windsor. It was estimated
about 30 theatres would be affected.
Industrial plants on both sides of the border
were forced to close because of the
emergency.
Plan Safety Film Shorts
For All NT Theatres
LOS ANGELES—Fox West Coast
has begun
screening a series of safety film shorts
in its local showcases and during the next
few months the accident-prevention campaign
will :
be expanded to include some 600
units in the National Theatres chain
throughout the country. Dealing with 20
subjects relating to accidents on the highways
and in the home, the 30-second films
have been endorsed by the National Safety
council, police and board of education officials.
The campaign, inaugurated by
Charles Skouras, NT and FWC president,
uses the slogan: "Save a life—it may be
yours or your child's!"
26
BOXOFTICE : : February 7, 1948