Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CHESTER FRIEDMAN<br />
EDITOR<br />
HUGH E. FRAZE<br />
Associate Editor<br />
SECTION<br />
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN<br />
^ree ^our5<br />
It is almost impossible to walk<br />
through Rockefeller Center these<br />
days without walking into a group<br />
of curious visitors taking a guided<br />
tour for which the Rockefeller interests<br />
collect S1.20 a person.<br />
That gives rise to a thought for<br />
theatremen who would promote interest<br />
in their own theatres.<br />
How about guided tours, one or<br />
two nights a week, with capable and<br />
fluent ushers to escort theatre patrons<br />
through the boiler rooms, projection<br />
booth and other points of<br />
A spiel on carpeting, decorations,<br />
interest?<br />
painting, statuary, cost and<br />
length of time required for construction<br />
might give the patron<br />
something to remember you by. As<br />
a gratis service, the gesture could<br />
develop into a worthwhile venture<br />
which would be worth the effort.<br />
There would also be a greater incentive<br />
to keep out-of-the-way<br />
places clean and orderly so that inspection<br />
visitors would obtain only<br />
a good impression.<br />
Photographs of prominent persons<br />
making such a tour would provide<br />
news and pictorial fodder for<br />
the newspapers.<br />
Recent BOXOFFICE Bonus winners<br />
are getting attention in other<br />
quarters for their ideas and promotions,<br />
as evident from the past<br />
week's mail.<br />
Hugh Borland, manager of the<br />
Louis Theatre, Chicago, recently<br />
earned a cash Bonus for exploitation<br />
in connection with "The Beginning<br />
or the End." The same<br />
campaign also won him an MGM<br />
Honor Roll emblem.<br />
Bill Reisinger, Loew's, Dayton, has<br />
a check for §100 to add to the<br />
Bonus awarded him by BOXOFFICE<br />
last month for winning the national<br />
film book contest sponsored by<br />
MGM on "The Hucksters."<br />
From England comes word that<br />
still another Bonus winner. Jack<br />
Campbell, has gained advancement<br />
for his fine promotional work at<br />
Scala Cinema, Runcorn, Cheshire.<br />
the<br />
During the past week Camp-<br />
bell moved to Blyth. Northumberland,<br />
where he assumed management<br />
of the Essoldo Theatre, Central<br />
Cinema and the Theatre Royal.<br />
'<br />
Outside Spectaculars<br />
The largest and most spectacular animated<br />
display ever erected for a Philadelphia theatre<br />
was used to exploit "Tycoon" at the<br />
Goldman in that city. The huge display was<br />
authorized by Lyle Trenchard, general manager<br />
for the William Goldman Theatres, and<br />
suggested by Ray Meyer, Goldman manager.<br />
The entire display stood 23 feet above the<br />
top of the marquee. It was a reproduction of<br />
a mountain and a tunnel such as that depicted<br />
in "Tycoon." The device was com-
Change language