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in<br />
Jii<br />
Paramount<br />
Following Paramount'soriginally announced i)lan<br />
of distribution, Cecil B. DeMille's "UNCON-<br />
QUF^RED" will be made available for regularprice<br />
engagements in April, 1948.<br />
These are the engagements toward which months<br />
of planning, promotion, and test exhibition all<br />
have pointed.<br />
...//J> SWi^t/f j>e/e€f4e<br />
At<br />
Tiegular<br />
Prices<br />
The less than 300 advanced-admission runs<br />
played so far have been but pre-selling preparation<br />
for this nationwide release, which will involve<br />
fifty times as many bookings as the<br />
advanced-price runs.<br />
This pre-selling insures that "UNCON-<br />
QUERED" will do record business at regular<br />
prices, just as it broke records in scores of<br />
theatres at advanced admissions, including the<br />
biggest opening in history at the Rivoli, New<br />
York; an all-time record gross in Baltimore; and<br />
a first 5 days in Chicago bigger than the theatre's<br />
biggest previous week.<br />
Also pointed primarily toward this April release<br />
date were the country-blanketing full-color<br />
spreads in all leading magazines, the sensational<br />
world premiere in Pittsburgh, the subsecpient<br />
twelve-city jn-rsonal tour by Cecil B. DcMille,<br />
sros »lj<br />
,<br />
Mb<br />
RIP<br />
:alof!«<br />
and all the lavish local promotion that has helped<br />
establish the renown of "UNCONQUERED" in<br />
every key territory.<br />
As a result, every exhibitor of Paramount jiictures<br />
can now plan his regular-price engagement<br />
of this picture with full confidence that it is<br />
thoroughly and favorably known to his entire<br />
market, and with proof-backed assurance that<br />
he is playing one of the great money-making<br />
attractions of the modern screen.<br />
Avjcei*" ,^Va,\e*^' A,e
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