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Boxoffice-Febuary.07.1948

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in<br />

Jii<br />

Paramount<br />

Following Paramount'soriginally announced i)lan<br />

of distribution, Cecil B. DeMille's "UNCON-<br />

QUF^RED" will be made available for regularprice<br />

engagements in April, 1948.<br />

These are the engagements toward which months<br />

of planning, promotion, and test exhibition all<br />

have pointed.<br />

...//J> SWi^t/f j>e/e€f4e<br />

At<br />

Tiegular<br />

Prices<br />

The less than 300 advanced-admission runs<br />

played so far have been but pre-selling preparation<br />

for this nationwide release, which will involve<br />

fifty times as many bookings as the<br />

advanced-price runs.<br />

This pre-selling insures that "UNCON-<br />

QUERED" will do record business at regular<br />

prices, just as it broke records in scores of<br />

theatres at advanced admissions, including the<br />

biggest opening in history at the Rivoli, New<br />

York; an all-time record gross in Baltimore; and<br />

a first 5 days in Chicago bigger than the theatre's<br />

biggest previous week.<br />

Also pointed primarily toward this April release<br />

date were the country-blanketing full-color<br />

spreads in all leading magazines, the sensational<br />

world premiere in Pittsburgh, the subsecpient<br />

twelve-city jn-rsonal tour by Cecil B. DcMille,<br />

sros »lj<br />

,<br />

Mb<br />

RIP<br />

:alof!«<br />

and all the lavish local promotion that has helped<br />

establish the renown of "UNCONQUERED" in<br />

every key territory.<br />

As a result, every exhibitor of Paramount jiictures<br />

can now plan his regular-price engagement<br />

of this picture with full confidence that it is<br />

thoroughly and favorably known to his entire<br />

market, and with proof-backed assurance that<br />

he is playing one of the great money-making<br />

attractions of the modern screen.<br />

Avjcei*" ,^Va,\e*^' A,e

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